Steve Moran, Author at Senior Living Foresight

If You Want to Hear Senior Living Executives Complain . . .

Posted by Steve Moran | May 10, 2019 | Leadership | 0 |

Going to conferences is a big investment of time and money . . . attendees want to feel like they got their money’s worth.

7 Senior Living Staffing Myths

Posted by Steve Moran | May 9, 2019 | Leadership | 0 |

I confess, one thing that drives me nuts about senior living, more than anything else, is how we assume we are already doing the best we can.

Brandywine’s Award Winning Chophouse Dining Experience

Posted by Steve Moran | May 7, 2019 | Life Enrichment | 0 |

Several weeks ago I attended the first ever Senior Living Dining Association Conference, where Sean Keating was honored with the 2019 Award for Excellence of Operations.

When Employees Have the Freedom to Be Creative . . . Amazing Things Happen

Posted by Steve Moran | May 7, 2019 | Employee Engagement, Life Enrichment | 0 |

Do you actually allow your employees to have “Yes” moments?

What If Red Bull Were Your Marketing Engine

Posted by Steve Moran | May 6, 2019 | Sales & Marketing | 0 |

Red Bull is a great example of a company that provides experiences.

From Insane Asylum to Senior Living

Posted by Steve Moran | May 2, 2019 | Development | 0 |

Faith Marabella, the CEO of Wellesley Design Consultants, told me a story that has stuck with me . . . begging to be written.

This 15-Second United Airlines Video Could Move Your Prospects Closer to A Move-In

Posted by Steve Moran | Apr 30, 2019 | Sales & Marketing | 0 |

I am convinced the path to creatively figuring out better ways to do things in any business sector is to spend time looking at successful solutions in other business sectors.

Is It Worth Becoming a Certified Director of Assisted Living?

Posted by Steve Moran | Apr 30, 2019 | Leadership | 0 |

While at Argentum, I had a chance to visit with Brenda Bacon about the Certified Director of Assisted Living Program.

The Forgotten Middle — Senior Living Affordability Study — Slicing and Dicing

Posted by Steve Moran | Apr 28, 2019 | Leadership | 0 |

On April 24, 2019, NIC released a study that explored the senior living needs of middle-income aging Boomers.

The Same Exact Job, the Same Exact Duties — Radically Different Experiences

Posted by Steve Moran | Apr 26, 2019 | Life Enrichment | 0 |

If you are a regular reader, you know I fly a lot and it’s been a great place to experience customer service in real life. This story is one of the most amazing customer service lessons yet!

What Things Could Completely Upend Senior Living?

Posted by Steve Moran | Apr 25, 2019 | Development | 0 |

What are the things that you worry could do substantial damage to the senior living sector?

Dementia Care Design Controversies

Posted by Steve Moran | Apr 24, 2019 | Development | 0 |

Figuring out how to do great dementia care is one of the most complex, puzzling conundrums facing senior living and all of healthcare.

I Am Convinced This Is Either Senior Living’s Goose That Laid the Golden Egg . . . or Its Worst Nightmare

Posted by Steve Moran | Apr 22, 2019 | Development | 0 |

We are ripe for major disruption. When it happens — and it WILL happen — we will have the opportunity to embrace the change or reject it.

I Got This Guy Completely Wrong – A Confession

Posted by Steve Moran | Apr 16, 2019 | Leadership | 0 |

Once in a while, I get something completely wrong. (I know some of you might be thinking “more often than once in a while”.)

The Fool’s Business Strategy . . . All Too Often Seen in Senior Living

Posted by Steve Moran | Apr 15, 2019 | Leadership | 0 |

It seems that Kraft Heinz was so focused on cutting costs that it forgot the most important thing for a food company to do . . .

Can You Believe What Richard Branson Has to Say About Senior Living?

Posted by Steve Moran | Apr 15, 2019 | Development | 0 |

I wonder what Richard Branson would build if he decided senior living was a space he wanted to tackle.

Is Delight Our Massive Senior Living Failure?

Posted by Steve Moran | Apr 11, 2019 | Life Enrichment | 0 |

The last few weeks I have been thinking about delight and joy.

Don’t Buy Into This Narrative . . . I Am Begging You

Posted by Steve Moran | Apr 8, 2019 | Leadership | 0 |

I am beginning to hear just whispering, the hints of a new song — which, on one hand, might feel comforting — but should actually scare you to death.

Who Is the Biggest Pretender in Senior Living?

Posted by Steve Moran | Apr 7, 2019 | Leadership | 0 |

Not long ago, I attended the Traffic & Conversion Conference in San Diego where I heard the very best keynote I have ever experienced.

This New ‘Big Thing’ in Senior Living Is Crazy Confusing . . . Or Maybe Not

Posted by Steve Moran | Apr 4, 2019 | Leadership | 0 |

Not every organization has the ability to create their own care coordination program . . . this is where Simply Connect comes in!

This Is the Best Interview I Have Ever Done

Posted by Steve Moran | Apr 4, 2019 | Life Enrichment | 0 |

This is one of the most compelling senior living stories you will ever hear!

5 Astonishing Lessons from the First-Ever NIC Hack-a-Thon

Posted by Steve Moran | Apr 2, 2019 | Leadership | 0 |

At the 2019 Spring NIC conference in San Diego, they tried a new thing that I got to be a part of — a 90-minute Hack-a-Thon.

You Will Not Believe Why Paul Ryan’s NIC Speech Was So Fantastic

Posted by Steve Moran | Apr 2, 2019 | Leadership | 0 |

I confess that I was surprised to see NIC bring in someone as polarizing as Paul Ryan to be the kick-off keynote speaker at the NIC Spring Conference in San Diego.

Are There Too Many “Women In Senior Living” Initiatives Right Now?

Posted by Steve Moran | Mar 31, 2019 | Empower Initiative, Leadership | 0 |

This is Part 1 of a conversation with Alison Fragale, where we talk about the Male-Female power imbalance.

Holiday Inn Vs. Assisted Living — The Dialogue Has . . . Missed the Point

Posted by Steve Moran | Mar 27, 2019 | Development | 0 |

This is not exactly new, but in the last couple of weeks someone posted a link to a Facebook post that starts out . . . “No nursing home for us. We’ll be checking into a Holiday Inn!”

Why Electronic Healthcare Still Sucks

Posted by Steve Moran | Mar 20, 2019 | Life Enrichment | 0 |

Most technology vendors get so excited about their new cool technology that they do not spend enough time thinking about the real cost to senior living providers.

Which Do You See More: Unconscious Bias, Dogmatic Belief, or Bullies

Posted by Steve Moran | Mar 18, 2019 | Leadership | 0 |

I recently had the privilege of interviewing Kim Scott about her new book on diversity.

Is It Really Worth It?

Posted by Steve Moran | Mar 17, 2019 | Employee Engagement, Leadership | 0 |

What do you do when an employee is super problematic, but not technically unhireable?

Is the Nursing Home Bloodbath Behind Us?

Posted by Steve Moran | Mar 15, 2019 | Leadership | 0 |

On March 13, 2019, NIC released the Q4 2018 NIC Skilled Nursing Data Report and it contains some interesting data.

You Will Not Believe This Crazy Cool Recruiting Idea

Posted by Steve Moran | Mar 11, 2019 | Leadership | 0 |

I can’t even figure out exactly how I ended up looking at this article but as soon as I read it, I thought “Ah ha! Perfect and simple for senior living!”

Starbucks Executive Takes On Senior Living

Posted by Steve Moran | Mar 7, 2019 | Leadership | 0 |

In January, Aegis Senior Living named in Kris Engskov its new President, replacing Judy Meleliat, who is retiring later this year.

Maybe Senior Living Is Really Just A Sucky, Irrelevant Business

Posted by Steve Moran | Mar 5, 2019 | Development | 0 |

Whenever the conversation turns to the big three publicly traded senior living companies — Brookdale, Capital Senior Living, and Five Star Living — everyone (including me) has a theory about what the problem is.

A Deep Deep Look at Senior Living on the Other Side of the Tracks

Posted by Steve Moran | Mar 4, 2019 | Leadership | 0 |

It would not be entirely unfair to suggest that mainstream senior living has given up or mostly given up on the idea that there is an opportunity in serving low- and even moderate-income seniors.

We Are Getting Better at the Wrong Things

Posted by Steve Moran | Feb 27, 2019 | Development, Employee Engagement | 0 |

I believe it is possible to create a very special kind of “Senior Living Experience Crack” that will serve residents well.

The Death of the iPhone . . . and Senior Living

Posted by Steve Moran | Feb 25, 2019 | Development | 0 |

“You can innovate on an amazing mousetrap; but, if people eventually don’t want a mousetrap, you’re screwed.”

What Kind of Radical Candor Do You Practice?

Posted by Steve Moran | Feb 22, 2019 | Empower Initiative, Leadership | 0 |

Or do you practice Radical Candor at all?

If Every Senior Community Did This One Thing, Occupancy Would Never Be a Problem

Posted by Steve Moran | Feb 21, 2019 | Development | 0 |

We have this huge architectural problem in Senior Living. It is actually an architectural problem that is and was not created by architects, but rather it results from a programming/marketing/conceptual problem.

How to Design Senior Living Communities that Everyone Loves

Posted by Steve Moran | Feb 19, 2019 | Leadership | 0 |

I recently had a chat with Keith Bradley, an architect at LWDA Design, as part of a larger conversation with Gracyn Robinson, Senior Interior Designer, and Tom Levi, AIA President.

Want Better Leads? Think Like a Prospect

Posted by Steve Moran | Feb 18, 2019 | Sales & Marketing | 0 |

We attributed four move-ins to LookingforCare.com within 100 days and we had an inquiry-to-move-in conversion rate of nearly 12%.

“If Old People Would Just Die Sooner,” Says Freddie Mac

Posted by Steve Moran | Feb 18, 2019 | Life Enrichment | 0 |

Apparently, seniors are healthier and living longer . . . to the point that they are hurting Millennials?

Brookdale Shares Down Again–A 10-Minute Conversation with Cindy Baier

Posted by Steve Moran | Feb 15, 2019 | Leadership | 0 |

I am not a Brookdale shill — as some have accused me of being — and likely some will feel even more strongly about me after reading this article.

Surround Yourself with the Right People

Posted by Steve Moran | Feb 13, 2019 | Empower Initiative, Leadership | 0 |

Denise Boudreau-Scott recently interviewed Faith Ott, the founder of Sage Age Strategies, premier sponsor of Empower our Women in Senior Living Initiative

Would You Do Me A Favor? Less than 5 Minutes & No Money

Posted by Steve Moran | Feb 11, 2019 | Life Enrichment | 0 |

I am this huge fan of Adam Grant, the author of “Give & Take” and “Option B” that he co-wrote with Sheryl Sandberg, the COO of Facebook.

The Single Most Important Paradise Fire Story You Will Ever Read–Only Here

Posted by Steve Moran | Feb 7, 2019 | Leadership | 0 |

While not even close to being a dramatic story, this is really the ultimate hero story.

Are the NIC Folks Brave, Foolish, or Bold?

Posted by Steve Moran | Feb 6, 2019 | Leadership | 0 |

Late Sunday evening we received a press release from NIC announcing that Paul Ryan would be the opening keynote speaker for the NIC Spring Conference that happens in San Diego February 20-22, 2019.

Could Chip Conley Teach Us How To Create the Next Generation of Senior Living?

Posted by Steve Moran | Feb 5, 2019 | Leadership | 0 |

An interview with Chip Conley, founder of The Modern Elder Academy and the author of Peak: How Great Companies Get Their Mojo from Maslow, as well as, Wisdom at Work, The Making of a Modern Elder

This Single Best Opportunity in the History of Senior Living

Posted by Steve Moran | Jan 30, 2019 | Leadership | 0 |

This could have major relevance to the Senior Living sector.

28 Reasons You Should Attend — Which Ones Are On Your List?

Posted by Steve Moran | Jan 29, 2019 | Leadership | 0 |

I recently had the chance to visit with Maribeth Bersani about the upcoming national Senior Living Executive Conference.

3 Ways to Give Your Dining Program A Shot in the Arm

Posted by Steve Moran | Jan 28, 2019 | Leadership | 0 |

Senior living dining is one the most fun and most aggravating parts of serving seniors.

The End of Memory Care As We Know It!

Posted by Steve Moran | Jan 22, 2019 | Leadership | 0 |

At the end of the day, life isn’t fair and this is one of those situations.

The Illogical Logic of Cost Cutting — You Are Not Trying This Are You?

Posted by Steve Moran | Jan 21, 2019 | Leadership | 0 |

A lesson of wrong thinking from Olive Garden Restaurant.

Why I Am Crazy in Love with Cindy Baier, the CEO of Brookdale . . . Not in a Creepy Way

Posted by Steve Moran | Jan 18, 2019 | Empower Initiative | 0 |

You know that I am a huge believer in the power of stories to transform lives and whole organizations.

This Causes Me So Much Pain and Is Such an Untapped Opportunity

Posted by Steve Moran | Jan 15, 2019 | Leadership | 0 |

I fear that in our hiring practices, we are just as ageist as every other sector.

Who Is Your Go-To Wisdom Guru?

Posted by Steve Moran | Jan 11, 2019 | Life Enrichment | 0 |

I have one huge deficit . . . I actually have no idea what I am doing.

Have You Seen This New Senior Living Industry Website?

Posted by Steve Moran | Jan 10, 2019 | Leadership | 0 |

This is why I really love NIC.

Another One of Those What-is-Wrong-with-Us Moments

Posted by Steve Moran | Jan 9, 2019 | Leadership | 0 |

I hope you saw the Sunday Morning story titled “An ‘Annie Hall’ for the Ages: Seniors Star in a Remake of Woody Allen’s Classic”.

Atria Leading the Way

Posted by Steve Moran | Jan 4, 2019 | Leadership | 0 |

These guys may very well be the first senior living or post-acute organization to prove scale actually works.

The 4 Most Important Lessons from A Year of Thinking About Culture

Posted by Steve Moran | Jan 3, 2019 | Leadership | 0 |

It is not just a CEO problem. It happens to regional and executive directors as well, but C suite leadership sets the example.

It’s All About Packaging and How We See Ourselves

Posted by Steve Moran | Dec 28, 2018 | Sales & Marketing | 0 |

Did you see the story about the prank that Payless Shoes pulled in Santa Monica?

Most Leaders Don’t Even Understand This Culture Problem Exists

Posted by Steve Moran | Dec 26, 2018 | Leadership | 0 |

Because of senior living’s fundamental inferiority complex, we think we are worse than other sectors. I actually think we are better.

This Will Make You Cry in the Very Best Kind of Way

Posted by Steve Moran | Dec 24, 2018 | Life Enrichment | 0 |

The Christmas Envelope

A Nursing Home Gets It 100% and Even You Won’t Read About It!

Posted by Steve Moran | Dec 21, 2018 | Life Enrichment | 0 |

On November 17, 2018 the LA Times published an article titled: “California fire: If you stay, you’re dead. How a Paradise nursing home evacuated.”

It Made Me Want to Cry: He Was Scared to Death I Was Going to Cost Him His Job

Posted by Steve Moran | Dec 20, 2018 | Leadership | 0 |

I find myself wondering how often our team members feel threatened that they may lose their job at any minute.

Are You Thinking About This Profoundly Simple Idea?

Posted by Steve Moran | Dec 18, 2018 | Leadership | 0 |

This is one foundational idea that has the potential to frame all that we do.

Everyone Has Lost a Step or Two By Their Mid-70s

Posted by Steve Moran | Dec 17, 2018 | Life Enrichment | 0 |

Young is better than old . . . wait, what?!

Don’t Just Quit, Call Me!

Posted by Steve Moran | Dec 14, 2018 | Leadership | 0 |

When a team member is willing to call and say, “Hey, I am thinking about quitting” sometimes the relationship can be saved.

Hot Off The Press: Nursing Home Occupancy Improved Last Quarter

Posted by Steve Moran | Dec 13, 2018 | Leadership | 0 |

National Investment Centers for Seniors Housing (NIC) just released their 3rd quarter Skilled Nursing Data Report

Are We Changing the World or Deluding Ourselves?

Posted by Steve Moran | Dec 12, 2018 | Leadership | 0 |

The earliest and biggest choice we make is whether or not we are going to be motivated by indulging self or serving others.

This May Be One of the Most Important New Conferences of 2019

Posted by Steve Moran | Dec 7, 2018 | Leadership | 0 |

The Senior Dining Association (SDA) was formed last year to help senior living communities and dining professionals up their game.

Where Are the Bold Leaders in Senior Living?

Posted by Steve Moran | Dec 6, 2018 | Employee Engagement, Leadership | 0 |

4 bold ideas that would make it possible to really “crank up the volume” with respect to front-line team members.

The Brookdale Turnaround Is Really Happening

Posted by Steve Moran | Dec 5, 2018 | Leadership | 0 |

I will confess I was a bit skeptical at first, but . . .

I Don’t Quite Understand How This Can Be

Posted by Steve Moran | Dec 4, 2018 | Sales & Marketing | 0 |

Can you tell me a story that will make me laugh, cry, or cringe about how your organization has impacted a resident’s, team member’s, or someone else’s life?

Will This Guy Be the Model Executive Director of the Future?

Posted by Steve Moran | Dec 3, 2018 | Leadership | 0 |

I recently had the chance to interview Sahar Edalati, the 26-year-old Executive Director of Sunrise Culver City.

Does This Make You Go Crazy Nuts Mad? It Should!

Posted by Steve Moran | Nov 30, 2018 | Leadership | 0 |

When I read stories like this, I find myself wondering if we are really in the people business or is it just about grabbing as much cash as we possibly can?

The Top Performing Lead Source Is . . .

Posted by Steve Moran | Nov 28, 2018 | Sales & Marketing | 0 |

Do your new marketing campaigns for 2019 include new lists? Should they?

Teaching Our Team Members Not To Care

Posted by Steve Moran | Nov 28, 2018 | Sales & Marketing | 0 |

Over time your staff go from caring to not caring, from providing great customer service to providing ordinary — or even crummy — customer service.

Is Working In Senior Living Like Being on Tinder?

Posted by Steve Moran | Nov 27, 2018 | Employee Engagement, Leadership | 0 |

Too many senior living employees feel like they are on the verge of being “swiped left” every day they come to work.

This One Day Should Last All Year

Posted by Steve Moran | Nov 26, 2018 | Life Enrichment | 0 |

November 27th is “Giving Tuesday” . . . are you prepared?

The Nuttiness of Skilled Nursing

Posted by Steve Moran | Nov 20, 2018 | Leadership | 0 |

I didn’t head to the NIC fall conference thinking I would be writing about or even thinking much about the world of skilled nursing.

Do Market Penetration Rates Baffle You as Much as They Do Me?

Posted by Steve Moran | Nov 19, 2018 | Development | 0 |

Are market penetration rates helpful at all?

A Dementia Care Revolution

Posted by Steve Moran | Nov 15, 2018 | Life Enrichment | 0 |

I recently had the chance to catch up with my friend, John Zeisel, co-founder and CEO of Hearthstone Alzheimer Care.

Reflections On the LeadingAge National Convention — Fat and Happy

Posted by Steve Moran | Nov 14, 2018 | Leadership | 0 |

I confess this conference was more about meeting and greeting than it was about sessions . . . but here are some overall impressions.

I Was Shocked at How Much I Enjoyed It

Posted by Steve Moran | Nov 13, 2018 | Leadership | 0 |

I recently had a profound change of attitude . . . and you should too!

The Senior Living Consistency Problem

Posted by Steve Moran | Nov 7, 2018 | Employee Engagement, Leadership | 0 |

Does your organization practice what it preaches?

Senior Living’s Super Ugly Elephant in the Room

Posted by Steve Moran | Nov 6, 2018 | Leadership | 0 |

This is a much more complex issue than I first thought.

It Has Been A Pleasure Serving You

Posted by Steve Moran | Nov 5, 2018 | Life Enrichment | 0 |

One single, simple comment and I went from thinking “Wow, it wasn’t that good” to “You know, he was pretty pleasant.”

This One Will Bring Tears to Your Eyes If You Dare Watch It

Posted by Steve Moran | Nov 1, 2018 | Life Enrichment | 0 |

On very rare occasions the best article is simply a video with little or no commentary . . . you will see why.

Who the Heck is Blossom Collection?

Posted by Steve Moran | Oct 28, 2018 | Life Enrichment | 0 |

Just because your residents are getting older doesn’t mean they are actually old.

I Am Gonna Be in Trouble for This One: How to Fix the Senior Living Culture Problem in a Year or Less

Posted by Steve Moran | Oct 24, 2018 | Leadership | 0 |

We need to fire every baby boomer executive director and replace them with a millennial executive director.

Why I Gave Each of My Team Members a Chance to Win 1.6 Billion Dollars

Posted by Steve Moran | Oct 22, 2018 | Leadership | 0 |

Yesterday, I went out and purchased each of the folks who regularly work with Senior Housing Forum a Mega Millions Lotto Ticket.

The Insanity of Senior Living Dining

Posted by Steve Moran | Oct 22, 2018 | Life Enrichment | 0 |

We make this so much harder than it needs to be!

There Is A Huge Lesson In These Two Photographs

Posted by Steve Moran | Oct 18, 2018 | Life Enrichment | 0 |

Say cheese!

Women in Senior Living

Posted by Steve Moran | Oct 18, 2018 | Leadership | 0 |

We are starting a “Women in Senior Living” Leadership Series and there are 5 ways you can be part of it!

Luxury Senior Living Like You Have Never Seen . . . Atria Leading the Way

Posted by Steve Moran | Oct 17, 2018 | Development | 0 |

Atria Senior Living and Related Companies just announced the formation of a new joint venture.

What Would Happen to Your Occupancy or Culture if You Dreamed Big?

Posted by Steve Moran | Oct 16, 2018 | Sales & Marketing | 0 |

The article outlines 7 things you can do to promote your community.

How Primrose Retirement Turned Their Culture Around

Posted by Steve Moran | Oct 14, 2018 | Leadership | 0 |

Primrose Retirement has had amazing, mind-blowing success in both their recruitment and retention efforts.

I Would Rather Die Than . . . How About You CEO?

Posted by Steve Moran | Oct 12, 2018 | Leadership | 0 |

What would it be like if somehow each CEO were “forced” to live in her own community?

Dangerous Optimistic Assumptions–Demographics Alone Will Not Fix Occupancy

Posted by Steve Moran | Oct 10, 2018 | Development | 0 |

A recent survey of senior living professionals showed that most respondents (65%) believe occupancy rates will improve over the next year. Wrong!

Come On Senior Living Are We Just Going to Take This? — A CALL TO ACTION

Posted by Steve Moran | Oct 9, 2018 | Life Enrichment | 0 |

ACRONYM recently pushed out an ad campaign that — according to them — is designed to get young people to vote. They did it on the back of older Americans.

What You Don’t Know About the NIC Occupancy Rates That Will Thrill You

Posted by Steve Moran | Oct 7, 2018 | Sales & Marketing | 0 |

The thing you don’t know, but need to know — want to know — even if you don’t know it yet.

This Story Could Revolutionize Your Hiring Process

Posted by Steve Moran | Oct 5, 2018 | Leadership | 0 |

Rowntree Gardens in Stanton, California, did this completely crazy thing that you might want to copy.

Sacred Cows

Posted by Steve Moran | Oct 3, 2018 | Leadership | 0 |

“Sacred Cows” — things an organization does that everyone knows does not work or has no value.

You Need to Fire That Person Tomorrow

Posted by Steve Moran | Oct 3, 2018 | Leadership | 0 |

While I believe senior living is unusual in that it has fewer jerks than many, if not most, industries there are some.

Together and Separately — This Group of Leaders is Changing the Face of Senior Living

Posted by Steve Moran | Oct 1, 2018 | Leadership | 0 |

On August 30, 2018, these thought-provoking leaders gathered in Chicago for the first-ever Talent Innovation Summit!

We Can’t Go Crazy With Worry . . . and Yet

Posted by Steve Moran | Sep 27, 2018 | Life Enrichment | 0 |

See humans live to 150 and regenerate organs by 2020 ‘for the price of a coffee a day’ . . . really?

How Do We Make Them Feel?

Posted by Steve Moran | Sep 25, 2018 | Life Enrichment | 0 |

At the end of the day we are in a people business. That’s it!

Everything You Are Doing is Wrong

Posted by Steve Moran | Sep 24, 2018 | Life Enrichment | 0 |

I am in the process of reading an old business book titled, “The Knowledge Doing Gap”.

The Solution to Low Income Senior Living . . . You Will Think I Am Nuts

Posted by Steve Moran | Sep 19, 2018 | Development | 1 |

I am constantly thinking about the low/moderate income senior living opportunity.

30 Reasons to Attend the NIC Fall Conference

Posted by Steve Moran | Sep 17, 2018 | Leadership | 0 |

It is just about time! Are you attending?

New Skilled Nursing Occupancy Numbers . . . It’s Enough to Drive You Crazy

Posted by Steve Moran | Sep 14, 2018 | Development | 0 |

Today, the National Investment Centers for Seniors Housing (NIC) released their 2nd quarter Skilled Nursing Occupancy Numbers.

Could Bottled Water Get Your Senior Living Community to 100% Occupancy?

Posted by Steve Moran | Sep 13, 2018 | Life Enrichment | 0 |

It’s the little things . . . seriously, it really is!

Is This Ageist or Should it be a Regular Feature at Senior Housing Forum?

Posted by Steve Moran | Sep 11, 2018 | Life Enrichment | 0 |

“The human race has only one really effective weapon and that is laughter.”

That Prospect Should Be Mine . . . If Only I Knew Who It Was

Posted by Steve Moran | Sep 9, 2018 | Sales & Marketing | 0 |

This is insanely cool and will radically reduce your per lead cost.

How Greed Made the Whole Senior Living Industry Go Crazy

Posted by Steve Moran | Sep 9, 2018 | Development | 0 |

In light of the reshuffling that many of the REITs are doing, this is worth talking about.

Will Senior Living Die the Same Death that Toys R Us Did?

Posted by Steve Moran | Sep 6, 2018 | Leadership | 0 |

The real killer of Toys R Us is taking out Senior Living next and we aren’t doing a damn thing about it.

This Has to be the Most Lamebrain Hiring Scheme I Have Ever Seen

Posted by Steve Moran | Sep 5, 2018 | Leadership | 0 |

But what if it really works?

How $25 an Hour Caregivers Could Solve Occupancy, Workforce and Profitability Challenges

Posted by Steve Moran | Sep 4, 2018 | Leadership | 0 |

Every senior living community operates under 4 false assumptions.

Senior Housing Forum on Tour — If This Keeps Happening I May Have to Stop

Posted by Steve Moran | Aug 30, 2018 | Sales & Marketing | 0 |

The trifecta of good tours?

This Story Was So Abhorrent . . .

Posted by Steve Moran | Aug 29, 2018 | Leadership | 0 |

It took me more than a month to be able to write about this.

Brookdale’s Finest Moment, But . . . Will They Seize It?

Posted by Steve Moran | Aug 28, 2018 | Leadership | 0 |

Brookdale should tell “Land and Buildings” to GO POUND SAND!

A Problem That’s Bigger Than Ireland’s Potato Famine — Our Responsibility

Posted by Steve Moran | Aug 27, 2018 | Leadership | 0 |

Across the U.S. more than 5 million seniors are food insecure.

Here Is the Best Senior Living Company in the Whole World

Posted by Steve Moran | Aug 23, 2018 | Sales & Marketing | 0 |

This could be a game changer for your culture!

I Feel So Dumb, So Smart, and So Exhilarated

Posted by Steve Moran | Aug 23, 2018 | Leadership | 0 |

Trust has two dimensions . . . do you know what they are?

Hiring People You Wouldn’t Normally Hire

Posted by Steve Moran | Aug 22, 2018 | Leadership | 0 |

It is both really good — and really bad — that we mostly get out of people what we expect of them.

Geoffrey the Giraffe, Hell’s Angels and Senior Living

Posted by Steve Moran | Aug 20, 2018 | Leadership | 0 |

If that title does not get you to read this article I do not know what will.

Could These 3 Questions Get You to 100% Occupancy?

Posted by Steve Moran | Aug 16, 2018 | Sales & Marketing | 0 |

Our industry can learn from the highly celebrated turnaround of Harley-Davidson Motorcycles.

Want to Reduce Your Hospital Transfers by 80%?

Posted by Steve Moran | Aug 15, 2018 | Life Enrichment | 0 |

Are any of you doing tele-medicine currently? If so, how is it going?

Human Capital is Not Really the Most Pressing Problem

Posted by Steve Moran | Aug 14, 2018 | Sales & Marketing | 0 |

This drives me nuts!

Eldermark Makes the Job of Being a Senior Living Salesperson Easier

Posted by Steve Moran | Aug 9, 2018 | Sales & Marketing | 0 |

How about a CRM that actually helps senior living communities move the sales forward?

The Market Hammers Capital Senior Living

Posted by Steve Moran | Aug 8, 2018 | Development | 0 |

I am going to quit buying senior living stock.

Starbucks Wastes Millions Proving Culture Beats Training Every Time

Posted by Steve Moran | Aug 8, 2018 | Life Enrichment | 0 |

There is no amount of training that can fix a culture problem.

Welltower Fixes the Broken Capital Structure – Part 2

Posted by Steve Moran | Aug 7, 2018 | Leadership | 0 |

Welltower is doing three things to fix the “over-leveraged” “Triple Net Lease” problem.

Welltower Fixes the Broken Capital Structure — Part 1

Posted by Steve Moran | Aug 6, 2018 | Leadership | 0 |

If you were offered a mortgage for your home under these conditions, you would say “Thanks, but no thanks!”

Don’t Lead Like Elon Musk

Posted by Steve Moran | Aug 3, 2018 | Leadership | 0 |

Being a thought leader is a privilege and an opportunity . . . don’t waste it!

Another Way to Generate Leads . . .

Posted by Steve Moran | Aug 2, 2018 | Sales & Marketing | 0 |

Did you know there is an app that connects prospects and referral sources with senior living communities that have vacancies?

Ghosting — The New Big Thing with Senior Living Employees

Posted by Steve Moran | Aug 1, 2018 | Leadership | 0 |

Do you have a problem with employment prospects and team members “ghosting” you?

What A Flight Attendant Taught Me About Senior Living

Posted by Steve Moran | Jul 30, 2018 | Sales & Marketing | 0 |

We have a serious image problem!

Senior Living Gets Attacked by Greedy Lawyers Again

Posted by Steve Moran | Jul 29, 2018 | Leadership | 0 |

One more reason we have to get better!

What Fireworks Stands and Senior Living Have in Common

Posted by Steve Moran | Jul 26, 2018 | Sales & Marketing | 0 |

There is one on every corner and they all look more or less the same.

How Technology Could Upend the Senior Living Industry

Posted by Steve Moran | Jul 25, 2018 | Development | 0 |

A must attend keynote?

This Senior Living Company Should Scare You or Excite You!

Posted by Steve Moran | Jul 22, 2018 | Development | 0 |

Several weeks ago I was browsing senior living and came came across the profile of Bobby Petras, the COO of Priority Life Care.

Will Major League Baseball Foretell the Fortunes of Senior Living

Posted by Steve Moran | Jul 20, 2018 | Leadership | 0 |

It seems as if Major League Baseball is dying!

What Does Being in the Senior Care Business Mean?

Posted by Steve Moran | Jul 18, 2018 | Development | 0 |

Are we in the real estate business or something else?

What Brookdale and the Rest of Senior Living Could Learn From…

Posted by Steve Moran | Jul 18, 2018 | Leadership | 0 |

Once again Land and Buildings is beating on Brookdale to make more aggressive changes . . . are they right to do so?

The Consumer Complaint: No One Will Talk to Me!

Posted by Steve Moran | Jul 17, 2018 | Sales & Marketing | 0 |

When dealing with consumer complaints . . . why is it no one seems to care anymore?

Lessons in Persistence — My First Home Run!

Posted by Steve Moran | Jul 10, 2018 | Leadership | 0 |

What’s the one thing that truly scares you — professionally or otherwise?

The Headline: Woman, 92, Killed Son Who Tried Putting Her In Assisted Living

Posted by Steve Moran | Jul 9, 2018 | Life Enrichment | 0 |

Why did she have such an aversion to assisted living?

At War with a Resident’s Family

Posted by Steve Moran | Jul 5, 2018 | Leadership | 0 |

Is it ever worth the battle?

What Are the Unintended Consequences?

Posted by Steve Moran | Jul 4, 2018 | Leadership | 0 |

What are the unintended consequences senior living as a sector operates in, develops and grows today?

Are We Honest with Ourselves?

Posted by Steve Moran | Jul 3, 2018 | Leadership | 0 |

It is possible to be too nice, too tolerant, to the point of not being good enough and maybe even being dangerous.

This Story Should Make You Cringe–Our Team Members’ Plight

Posted by Steve Moran | Jul 2, 2018 | Leadership | 0 |

Fed survey shows 40 percent of adults still can’t cover a $400 emergency expense.

Could Something Like This Work in Aging Services?

Posted by Steve Moran | Jun 29, 2018 | Leadership | 0 |

What if team members actually bid for their shifts each month or week or even day?

The Magic Foolproof Way to Avoid Being Sued

Posted by Steve Moran | Jun 27, 2018 | Leadership | 0 |

How can we balance resident requests against resident safety?

From An Abusive Relationship to Nursing Home Administrator . . . the Beauty of Senior Living

Posted by Steve Moran | Jun 26, 2018 | Life Enrichment | 0 |

So long ago I did this interview, it needs to be told now!

Senior Housing Forum on Tour: I Was Invisible and It Was Not Good

Posted by Steve Moran | Jun 26, 2018 | Sales & Marketing | 0 |

Steve Moran experiences Ageism from our own industry!

New Dining Association for Senior Living

Posted by Steve Moran | Jun 21, 2018 | Life Enrichment | 0 |

When I was at the Argentum conference, we crossed paths and I had a chance to hear a bit about a new association, specifically the Senior Dining Association.

Good People Hurting Good People. It Breaks My Heart

Posted by Steve Moran | Jun 19, 2018 | Leadership | 0 |

Really great leaders often have amazingly high levels of self-doubt.

Maybe Your Problem Is That You Are Hiring the Wrong Managers

Posted by Steve Moran | Jun 15, 2018 | Leadership | 0 |

This is an industry problem and an industry opportunity.

Will This Completely Insult Your Architect?

Posted by Steve Moran | Jun 13, 2018 | Development | 0 |

I was recently chatting with Ruth Neeman, AIA, one of the LWDA Principals and Director of Senior Living Studio about the importance of having plans peer reviewed.

My Head is Going to Explode! 70+% Turnover for Some Frontline Staff?

Posted by Steve Moran | Jun 13, 2018 | Leadership | 0 |

It is articles like this that I hate writing because it makes me feel like I am a Negative Nelly.

Such a Crazy Idea It Might Actually Work

Posted by Steve Moran | Jun 11, 2018 | Development | 0 |

Creating a prepaid senior living account could be a powerful way to create an evergreen prospect pipeline for your senior living organization.

When We Are Not All We Can Be

Posted by Steve Moran | Jun 6, 2018 | Life Enrichment | 0 |

If most taxi experiences were even close to this experience, Uber and Lyft would never ever have gotten off the ground!

AARP Dips Into Senior Living — Does It Mean Anything?

Posted by Steve Moran | May 31, 2018 | Leadership | 0 |

AARP Foundation explores the use of voice technology to combat social isolation and loneliness as experienced by lower income seniors.

The Big Buzz of Creating Community — Except That . . .

Posted by Steve Moran | May 30, 2018 | Development | 0 |

Reality is, the one common denominator with senior living residents is being “old” . . . but that doesn’t mean that residents automatically have a common bond.

Even When It Is Not Your Fault . . . It Is Still Your Fault

Posted by Steve Moran | May 29, 2018 | Leadership | 0 |

It may not always be my fault (though sometimes it is), but I assume and accept that it is always my responsibility to find a solution, if I can.

Be Very Careful What You Say and Where!

Posted by Steve Moran | May 23, 2018 | Leadership | 0 |

It is worth taking a minute to make sure you want to talk about a particular subject in public.

A Lesson from HP (Yes, the Computer Company) on How Not to Sell

Posted by Steve Moran | May 22, 2018 | Sales & Marketing | 0 |

Is your website designed to be helpful to you or your customers? Make sure you know the difference!

Merrill Gardens Highlights the Most Powerful Reason for Saying YES to Senior Living

Posted by Steve Moran | May 21, 2018 | Life Enrichment | 0 |

For their 25th Anniversary, Merrill Gardens produced this powerful video about the power of connections.

Done In By A Contract Nurse . . . Lessons Learned

Posted by Steve Moran | May 14, 2018 | Leadership | 0 |

The story was big because of the association with the Trump administration . . .

Is Scaring Nursing Home Residents the Right Way to Run a State?

Posted by Steve Moran | May 14, 2018 | Leadership | 0 |

It is just kind of a stupid way to run a government . . .

Capital Senior Living Stock Tanks . . . But You Can Call Me Pollyanna

Posted by Steve Moran | May 11, 2018 | Sales & Marketing | 0 |

I checked out the Capital Senior Living earnings report . . . and I just about choked.

The Challenge of Humility

Posted by Steve Moran | May 9, 2018 | Leadership | 0 |

Being humble — more than anything else — is the difference between being a good leader and a not so good leader.

Why Senior Living CEOs Should Tackle Tough Issues

Posted by Steve Moran | May 6, 2018 | Leadership | 0 |

Why are senior living leaders so shy about talking about anything that might even barely be controversial?

This Is Really Cool and It Has to Mean Something to Senior Living

Posted by Steve Moran | May 3, 2018 | Life Enrichment | 0 |

I am scratching my head about why I had not seen it before . . .

I Am So Discouraged By This . . .

Posted by Steve Moran | May 1, 2018 | Leadership | 0 |

It is our job to be the helping experts so families can figure out how to create the highest possible quality of life for the elders being served.

How One Senior Living Organization Is Going to Solve Its Labor Shortage Problem

Posted by Steve Moran | Apr 26, 2018 | Leadership | 0 |

This is a story I absolutely had to write about!

What Would Happen if Walmart Bought Brookdale?

Posted by Steve Moran | Apr 23, 2018 | Development | 0 |

Imagine if Walmart purchases Humana and then turns their eyes on Brookdale, which seems to be a bargain at today’s prices.

Opportunity or Threat to Senior Living

Posted by Steve Moran | Apr 17, 2018 | Development | 0 |

On March 22, 2018, the Wall Street Journal published an article titled “Retirees Reshape Where Americans Live.”

What Are We Going to Do About This — New Occupancy Lows?

Posted by Steve Moran | Apr 15, 2018 | Development | 0 |

On April 12, NIC released the Q1, 2018 occupancy numbers for Senior Living (including Assisted Living, Independent Living, and Memory Care).

Is Skilled Nursing a Disaster or Something Else?

Posted by Steve Moran | Apr 11, 2018 | Development | 0 |

I continue to believe nursing homes are never really going to come back.

Could Senior Living Be The Road to Wellville?

Posted by Steve Moran | Apr 8, 2018 | Development | 0 |

I find myself wondering if it would be possible to build a modern sanitarium style community.

Will This Solve All Your Transportation Problems?

Posted by Steve Moran | Apr 4, 2018 | Leadership | 0 |

It seems weird to me but this is a subject that is virtually never talked about . . . transportation is a huge headache for most senior living organizations.

What If Jeff Bezos, Amazon and Whole Foods Went Into the Senior Living Business?

Posted by Steve Moran | Apr 4, 2018 | Development | 0 |

I often wonder if this is the single biggest threat to traditional senior living and senior living operators.

The Next Big Employee Engagement Tool: A Voodoo Doll of the Boss

Posted by Steve Moran | Apr 1, 2018 | Employee Engagement, Leadership | 0 |

Oh, how I hate this story. Because the premise is so “all wrong”

When Things Are Going Bad and Nothing Is Working

Posted by Steve Moran | Mar 28, 2018 | Leadership | 0 |

Asking for help could make all the difference in the world between success and failure.

Mark Zuckerberg Apologizes Again…Lessons for Senior Living

Posted by Steve Moran | Mar 27, 2018 | Life Enrichment | 0 |

Mark Zuckerberg and Facebook have been front and center over the last few weeks. We can learn a lesson here.

How to Find the Perfect Next Job — Don’t Talk Crazy

Posted by Steve Moran | Mar 27, 2018 | Life Enrichment | 0 |

Part 2 of the series “How to Find the Perfect Next Job”

In the Darkness, There is Light — LeadingAge Gives Back, Puerto Rico

Posted by Steve Moran | Mar 27, 2018 | Leadership | 0 |

During our Culture 2100 meeting in Phoenix, Arizona, I had the opportunity to chat with Roberto Muniz, President of Parker Life.

What “Amazing Accidental Discoveries” Are You Having?

Posted by Steve Moran | Mar 26, 2018 | Life Enrichment | 0 |

The idea that data could be used to supercharge life enrichment is my “amazing accidental discovery” for the day.

I TOLD YOU SO!

Posted by Steve Moran | Mar 22, 2018 | Leadership | 0 |

The industry needs to be very proactive about this issue. It is a real and legitimate threat.

The 8 Grand Challenges Facing Senior Living Today

Posted by Steve Moran | Mar 21, 2018 | Leadership | 0 |

While attending the Aging2.0 Conference in San Francisco, California, I had the opportunity to speak with Stephen Johnston, co-founder of Aging2.0.

Reflections on NIC — The Big Bad Jumble of Opportunity

Posted by Steve Moran | Mar 20, 2018 | Leadership | 0 |

Right now senior living is at an inflection point.

Dealing with Toxic People in the Workplace — We All Know At Least One

Posted by Steve Moran | Mar 19, 2018 | Leadership | 0 |

Toxic people are everywhere . . . do you know how to cope with them without getting burned?

A Cringe-Worthy Teachable Moment

Posted by Steve Moran | Mar 16, 2018 | Sales & Marketing | 0 |

Never forget . . . customer service begins with that very first phone call!

Does Senior Living Have A “Failure to Launch” Problem? – Reflections on the Spring NIC Conference

Posted by Steve Moran | Mar 15, 2018 | Development | 0 |

If there was one disappointment I had with this NIC conference, it was this . . .

How Do You Say Goodbye to a Great Man? Rest In Peace, Tony Mullen

Posted by Steve Moran | Mar 13, 2018 | Leadership | 0 |

Senior Living Leader and Visionary, Tony Mullen, passed away on Saturday, March 10, 2018.

Big Ed Falls In Love With Senior Living at Sunrise

Posted by Steve Moran | Mar 12, 2018 | Life Enrichment | 0 |

How are you doing with your activity tracking? Is it working for you or just something you do?

Why Underperforming Communities Underperform

Posted by Steve Moran | Mar 12, 2018 | Leadership | 0 |

There is a consensus that high-performing communities have really good executive directors and underperforming communities have less skillful executive directors.

Almost Nothing to Do with Senior Living and Yet — It Could Be Critical

Posted by Steve Moran | Mar 9, 2018 | Development | 0 |

Did you know that a whole bunch of hospitals are so fed up that they are forming their own company to make and sell drugs?

The Loony Way Some Senior Living Companies Are Letting Their Best Assets Go to Waste

Posted by Steve Moran | Mar 8, 2018 | Leadership | 0 |

This may be the single most important article Senior Housing Forum publishes all year.

How You Can Be the Most Talented Leader in Senior Living — I Am Serious About This

Posted by Steve Moran | Mar 7, 2018 | Leadership | 0 |

Just about anyone can be a world-class expert in any field with two key ingredients . . . do you know what they are?

Senior Living Is Not the Problem

Posted by Steve Moran | Mar 6, 2018 | Leadership | 0 |

We are not the problem . . . we are The Solution to the healthcare crisis in the United States.

The Life of a Blogger — I Managed to Get Sideways with Everyone This Week

Posted by Steve Moran | Mar 5, 2018 | Life Enrichment | 0 |

If I have a reputation for anything it is a willingness to express an opinion — and sometimes that comes with a price.

Here Is A Ridiculous Idea for You Straight from the Olympics

Posted by Steve Moran | Mar 1, 2018 | Leadership | 0 |

If you want to be an elite leader you NEED to be falling on your butt on the ice over and over again.

Does It Really Mean Anything to the Senior Living Sector?

Posted by Steve Moran | Feb 28, 2018 | Leadership | 0 |

What impact will JD Powers Senior Living Consumer Survey have on the industry?

Getting Your Residents To Do the Right Thing — Apologies to Bill Thomas

Posted by Steve Moran | Feb 27, 2018 | Leadership | 0 |

Almost all of the person-centered care crowd paint a false narrative of the aging process.

Will You Be Ahead of the Pack, Behind the Pack, or In the Middle?

Posted by Steve Moran | Feb 26, 2018 | Leadership | 0 |

At some level every person is either ahead of the pack, behind the pack, or in the middle . . . it is not the same for every person in every area.

An Interview with Cindy Baier, Brookdale’s New CEO

Posted by Steve Moran | Feb 23, 2018 | Leadership | 0 |

As soon as I saw the news that Andy Smith was stepping down and Cindy Baier, the current COO, was stepping in as the new CEO I requested an interview with my fingers crossed.

How to Find a Perfect Next Job

Posted by Steve Moran | Feb 22, 2018 | Life Enrichment | 0 |

Once you have made that non-trivial decision to go on the hunt . . . the first thing you need to do is figure out YOU!

Is the Fear of a Staffing Shortage Baloney?

Posted by Steve Moran | Feb 22, 2018 | Leadership | 0 |

Today, the number one stated worry is the availability of team members, particularly caregivers and frontline staff.

You Can Revolutionize Your Part of the World, But Will You?

Posted by Steve Moran | Feb 20, 2018 | Leadership | 0 |

Most great ideas are old ideas looked at through new eyes or re-purposed in powerful ways.

Which of These Problems Are You Thinking About?

Posted by Steve Moran | Feb 16, 2018 | Leadership | 0 |

A look at the problem/opportunities that will be talked about at the NIC Spring Conference in Dallas.

Playing the Odds Will Make Your Organization Better

Posted by Steve Moran | Feb 15, 2018 | Leadership | 0 |

This is NOT a story about gambling.

JD Powers Says Sunrise Senior Living Is the Best

Posted by Steve Moran | Feb 13, 2018 | Leadership | 0 |

I have been sworn to secrecy until today and so it is with great anticipation that I can now share this with you!

How We Judge Ourselves . . .

Posted by Steve Moran | Feb 12, 2018 | Leadership | 0 |

The day after Christmas 2017, I had the opportunity to have coffee and a bagel with Dwayne Clark, the founder and CEO of Aegis Senior Living

It’s My Birthday — Not That You Should Care, But a Powerful Lesson in Appreciation

Posted by Steve Moran | Feb 8, 2018 | Life Enrichment | 0 |

Be warned: fake, canned, phony or clueless appreciation can be worse than no appreciation at all.

Could Focusing on This Blast Your Organization’s Success to the Top of the Charts?

Posted by Steve Moran | Feb 7, 2018 | Leadership | 0 |

Baby Boomers who are either late in their career or even at the end of their career are still trying to figure out what they want to be when they grow up.

This Ought to Outrage Every Single Senior Living Professional

Posted by Steve Moran | Feb 6, 2018 | Leadership | 0 |

This is a horrific story of a senior living community that FAILED TO PROTECT ITS RESIDENTS!

Will This Be the Day the Feds Destroyed Assisted Living

Posted by Steve Moran | Feb 5, 2018 | Leadership | 0 |

The government is spending $10 billion a year on 330,000 residents that who live in assisted living communities, yet there is inadequate data on how well those residents are being cared for.

Executing A Successful CRM Migration

Posted by Steve Moran | Feb 1, 2018 | Life Enrichment | 0 |

When we are faced with change, we often find ourselves having the same questions and fears as our prospects.

Do Not Be Fooled Into Thinking Demographics Will Solve All Occupancy Problems

Posted by Steve Moran | Jan 31, 2018 | Leadership | 0 |

I still hear people saying that the Boomer bubble will be so big that not only will all the beds be filled, there will be a shortage of beds. No way!

When Boards and Managers Fail to Do Their Job

Posted by Steve Moran | Jan 29, 2018 | Development | 0 |

Leadership lessons I see for every single operator.

The Malingering Collapse of Air Force Village West – Part One

Posted by Steve Moran | Jan 25, 2018 | Development | 0 |

This is a cautionary tale for both for-profit and not-for-profit providers.

What Do You Think of This View of Senior Living?

Posted by Steve Moran | Jan 24, 2018 | Development | 0 |

“Older people are very resistant to only living with older people . . .”

Stupid Customer Service — Lessons for Senior Living

Posted by Steve Moran | Jan 23, 2018 | Sales & Marketing | 0 |

There is this notion that the best place to recruit staff is from hotels. I am not quite so sure that is true . . .

Are Your Team Members This Engaged?

Posted by Steve Moran | Jan 17, 2018 | Leadership | 0 |

Rowntree Gardens has a large number of employees who display a high level of engagement — at a rate of 64%!

A Sad, Stupid Tale

Posted by Steve Moran | Jan 16, 2018 | Leadership | 0 |

Several months ago, I published an article titled “When Doing the Right Thing Collides with Company Policy” . . . this is the rest of the story.

6 Powerful Ways to Ensure Successful Adoption of New Technology

Posted by Steve Moran | Jan 15, 2018 | Life Enrichment | 0 |

It is easier than ever to get staff to embrace new technology in order to serve residents more efficiently.

Senior Living Disasters — Freak Out Time or Something Better?

Posted by Steve Moran | Jan 15, 2018 | Leadership | 0 |

I don’t believe there has ever been a year when so many senior living residents had their lives imperiled because of hurricanes and fires.

Senior Living Communities Closing — Bad News or Good News?

Posted by Steve Moran | Jan 11, 2018 | Leadership | 0 |

Senior Communities closing, residents being forced to move and team members losing their jobs. Terrible, right? Maybe not.

Airbnb Comes to Senior Living

Posted by Steve Moran | Jan 8, 2018 | Life Enrichment | 0 |

Showcase your community to prospective residents and referral sources . . . and that occasional writer who wants to stay in your community.

I Hope I’m Wrong, But Think I’m Right

Posted by Steve Moran | Jan 5, 2018 | Development | 0 |

I keep hearing the same theme over and over again at every senior living conference . . .

Front Porch’s Success Stories Are Next Level

Posted by Steve Moran | Jan 3, 2018 | Life Enrichment | 0 |

A slew of innovative, inter-generational, person-centered stories gives me, even more, hope about the future of aging services.

10 High Dividend Investments For 2018

Posted by Steve Moran | Dec 29, 2017 | Development | 0 |

10 ways to extend or even expand the amount of energy and passion you have.

It’s All About You . . .

Posted by Steve Moran | Dec 27, 2017 | Leadership | 0 |

According to a September, 2017 press release from NIC, the most recent skilled nursing occupancy rate is 81.7%. Can you beat the odds?

It Is About Time Someone Made This Video — You Will Love It, I Promise

Posted by Steve Moran | Dec 26, 2017 | Life Enrichment | 0 |

Everyone was talking about this new video . . . have you seen it yet?

Smoking Pot Is Better Than Bingo

Posted by Steve Moran | Dec 18, 2017 | Leadership | 0 |

Some senior communities in Washington State are taking regular field trips to local legalized marijuana stores. No joke!

Part 2: A Lesson from the Magic Castle — First Impressions

Posted by Steve Moran | Dec 14, 2017 | Leadership | 0 |

Would I be dazzled if I walked through your front entrance? More importantly, would a prospect be dazzled?

The Scariest Moment in Senior Living

Posted by Steve Moran | Dec 12, 2017 | Sales & Marketing | 0 |

Those first moments are scary, anxiety-ridden experiences . . . it is also a fantastic opportunity to blow the socks off every visitor!

How to Flip a Flop — from Failure to Facebook

Posted by Steve Moran | Dec 6, 2017 | Leadership | 0 |

350 members in one week and several hundred posts . . . the only thing missing is YOU!

Dramatic Changes at Senior Housing Forum

Posted by Steve Moran | Dec 4, 2017 | Leadership | 0 |

Out with the old . . . in with the NEW!

Senior Living Executive Shuffle Again — Jayne Sallerson

Posted by Steve Moran | Nov 30, 2017 | Leadership | 0 |

Jayne Sallerson’s move from Benchmark Senior Living to Charter Senior Living is interesting for three reasons.

Will This Be the Call System of the Future?

Posted by Steve Moran | Nov 29, 2017 | Life Enrichment | 0 |

My first reaction was: Just what we need, another emergency call system company. Little did I know.

Could This Be the Key to Improving Residents’ Sense of Home?

Posted by Steve Moran | Nov 22, 2017 | Life Enrichment | 0 |

The missing ingredient to preventing emotional damage from social isolation, while increasing resident satisfaction.

Is Listening Without Hearing the #1 Team Culture Problem in Senior Living?

Posted by Steve Moran | Nov 20, 2017 | Leadership | 0 |

Leaders really believe they are listening to what their direct reports are saying. Yet, those people who are being “listened to” are not really being heard.

The REITs Finest Moment or Biggest Disaster?

Posted by Steve Moran | Nov 16, 2017 | Development | 0 |

Truth be told, I am openly critical of how the REIT financing model works against the interests of residents, team members and, ultimately, the whole industry.

Jane Fonda Says: “We Need Sex Ed in Retirement Homes”

Posted by Steve Moran | Nov 15, 2017 | Life Enrichment | 0 |

My one question interview with Jane Fonda.

I Finally Sold My Brookdale Shares. How About You?

Posted by Steve Moran | Nov 14, 2017 | Development | 0 |

Brookdale needs bold and audacious action, not slow and incremental ones.

Part 2: The REIT Chickens Come Home to Roost

Posted by Steve Moran | Nov 8, 2017 | Development | 0 |

When organizations (REITS and providers) end up with under-performing buildings and big lease payments it becomes very difficult to do the right thing for residents, team members and the long term health of all organizations.

The Real Elmcroft Ventas Story

Posted by Steve Moran | Nov 6, 2017 | Development | 0 |

Is Elmcroft really going to go from an 83 community company to a 13 community company?

Schlegel Villages Strikes a Blow Against Ageism

Posted by Steve Moran | Nov 1, 2017 | Leadership | 0 |

“There is no reason to believe that someone who is in their last year, last month, last week or even last day, can’t learn something new or make a new friend.”

An Easy Way to Save $12,000 Per Year Per Memory Care Resident – Part 2

Posted by Steve Moran | Nov 1, 2017 | Life Enrichment | 0 |

Can anything really be done to roll back dementia or at least the symptoms of dementia?

Merrill Gardens Changes the World

Posted by Steve Moran | Oct 31, 2017 | Leadership | 0 |

It is all about purposeful living, changing the world and mixing the generations.

No Wonder People Hate the Nursing Home Industry

Posted by Steve Moran | Oct 25, 2017 | Life Enrichment | 0 |

It pains me to write this article because it is a direct smack down on a segment of the industry that I have poured 100% of my time, energy and and soul into.

What Do You Stand For? — Do You Know? Does Your Team Know?

Posted by Steve Moran | Oct 24, 2017 | Leadership | 0 |

My dream is that our senior living cultures become so compelling that senior living will be a more exciting and desirable place to work than Silicon Valley or Hollywood.

Finding the Perfect Senior Living Experience Model

Posted by Steve Moran | Oct 24, 2017 | Sales & Marketing | 0 |

Too often we try to be all things to all people and end up not really appealing to any group of people.

Are 4-Year-Olds the Key to Longer Lengths of Stay?

Posted by Steve Moran | Oct 17, 2017 | Life Enrichment | 0 |

Old People’s Home for 4-Year-Olds — This is not exactly a new concept in North America but it is also not common.

I Bet You Didn’t Know This About Increasing Your Residents’ Cognitive Ability – Part 1

Posted by Steve Moran | Oct 16, 2017 | Life Enrichment | 0 |

It could be hugely beneficial if you could do things that would keep your residents from moving to independent living to assisted living because of cognitive decline.

Majd Alwan: Thoughts on Technology and Senior Living

Posted by Steve Moran | Oct 13, 2017 | Leadership | 0 |

Majd Alwan probably has a better understanding of technology and senior living than anyone else in the world.

Senior Living Companies that Change the World – Part Deux

Posted by Steve Moran | Oct 11, 2017 | Life Enrichment | 0 |

Senior living has a serious inferiority complex. It is no wonder. We know most people don’t want we are selling.

Are You Trying to Make Your Organization Better by Tinkering?

Posted by Steve Moran | Oct 8, 2017 | Leadership | 0 |

Too often organizations tinker with little things, hoping they will stop the leaks and somehow repair the problem. It never works.

Black Consumers and Senior Living

Posted by Steve Moran | Oct 4, 2017 | Leadership | 0 |

I am terrified to be writing and publishing this article . . . but we have an ethnic problem in senior living.

This Might Be the Best Senior Living Marketing Idea I Ever Stole

Posted by Steve Moran | Oct 3, 2017 | Sales & Marketing | 0 |

“Before making purchases, people turn to video reviews for the information they need. In fact, in the past two years on YouTube, videos with “review” in the title had more than 50,000 years’ worth of watch time on mobile alone.”

NIC Report — The Weirdest NIC Ever . . . Maybe

Posted by Steve Moran | Sep 28, 2017 | Development | 0 |

NIC was fantastic . . . but it was kind of weirdly optimistic.

A Single Scumbag Makes Us All Look Bad

Posted by Steve Moran | Sep 27, 2017 | Leadership | 0 |

I really struggled with the title because I wanted to use a term that was much more vulgar . . .

Resident Sexuality, Abuse, Consent and the Law

Posted by Steve Moran | Sep 25, 2017 | Leadership | 0 |

What is sexual abuse in a nursing home?

A Real or Fake War Against Caring.com and A Place For Mom?

Posted by Steve Moran | Sep 20, 2017 | Sales & Marketing | 0 |

A few weeks ago I got an email from Chuck Bongiovanni, the founder of CarePatrol — a franchise senior living referral system, saying he had a breaking story for me, and he is right.

Senior Living Companies that Change the World

Posted by Steve Moran | Sep 17, 2017 | Life Enrichment | 0 |

Do you really believe you can have a significant social impact on the world and still make a very healthy profit?

Why You Should Quit Focusing on Hospitality

Posted by Steve Moran | Sep 12, 2017 | Life Enrichment | 0 |

When our entire focus is on hospitality, we may not actually be serving our residents and their families in the best possible way.

Is it Possible that Senior Living Could be a Cooler Place to Work Than Silicon Valley?

Posted by Steve Moran | Sep 12, 2017 | Leadership | 0 |

I see a lot of parallels between how Silicon Valley became cool and where senior living is today.

Employment Doom and Gloom . . . Chicken Little or Reality?

Posted by Steve Moran | Sep 11, 2017 | Leadership | 0 |

Denise Scott and I are hosting an invite only CEO Roundtable on the Human Capital Challenges in Senior Living. This is a very different kind of event . . .

Senior Living At Its Finest . . . Vitality Senior Living and Silverado

Posted by Steve Moran | Sep 8, 2017 | Leadership | 0 |

This is a fascinating tale of courage and the very best of Senior Living and humanity.

Everyone Knows — No One Speaks Out

Posted by Steve Moran | Sep 7, 2017 | Leadership | 0 |

Most failures happen when everyone knows there is a problem but no one says anything.

This One Senior Living Company Thought Putting Consumer Reviews on Their Home Page Was A Good Idea

Posted by Steve Moran | Sep 6, 2017 | Sales & Marketing | 0 |

It’s a high risk, high reward approach . . . do you dare?

You’re Wrong

Posted by Steve Moran | Sep 5, 2017 | Leadership | 0 |

“You’re wrong,” said Tom Grape and then he . . .

Are You Killing Curiosity In Your Organization?

Posted by Steve Moran | Aug 30, 2017 | Leadership | 0 |

“Our worldwide levels of curiosity are at an all-time low. Attention spans are shrinking. We look more at our screens than at each other . . . “

Sesame Street for Grownups — The Place Your Decision Makers Hangout

Posted by Steve Moran | Aug 29, 2017 | Leadership | 0 |

PBS has a significant listening base in the age 50+ cohort, yet there was really no web property that addressed this group until . . . NextAvenue.

Don’t Call Them Robots — Robots, Automation and Senior Living

Posted by Steve Moran | Aug 28, 2017 | Development | 0 |

Part 4 of a four-part Conversation series with Dan Herman and Lisa McCracken with Ziegler Investment Banking.

A Place For Mom Gets Sued . . . Again

Posted by Steve Moran | Aug 22, 2017 | Leadership | 0 |

New allegations that A Place For Mom didn’t really mend their ways . . . what do you think?

Three Crazy Statistics That Should Alarm You

Posted by Steve Moran | Aug 22, 2017 | Leadership | 0 |

Most of the industry discussion is about the lack of qualified frontline staff; however, an equally alarming challenge is the need to find great leaders.

Celebrating a NIC, Argentum, LeadingAge, and FINRA Initiative

Posted by Steve Moran | Aug 20, 2017 | Leadership | 0 |

There is a problem of financial abuse of elders and we’re finally talking about it!

The Government Goes Crazy Hurting Residents

Posted by Steve Moran | Aug 15, 2017 | Life Enrichment | 0 |

It is a terrible tragedy when the government is the one stealing opportunities and dreams from our seniors.

Can’t We (Senior Living) Make A Video This Good? . . . Somebody . . . Anybody . . .

Posted by Steve Moran | Aug 15, 2017 | Life Enrichment | 0 |

Maybe you have already seen this video, but I am betting not. If you haven’t seen it yet, this is a must watch. If you have seen it, it is worth watching again.

The Boomers Are Coming to Senior Living: Scared or Excited?

Posted by Steve Moran | Aug 14, 2017 | Development | 0 |

Part 3 of a four-part Conversation series with Dan Herman and Lisa McCracken with Ziegler Investment Banking.

There Is Someone You Need to Say “I Am Sorry” To!

Posted by Steve Moran | Aug 9, 2017 | Leadership | 0 |

I am a little worried that I am — by a tiny tiny bit — crossing the “too much personal information” line with this article . . .

Does Any Given Technology Make Senior Living Better?

Posted by Steve Moran | Aug 7, 2017 | Life Enrichment | 0 |

Does any given technology actually make things better?

Democrats and Republicans Trying to Rebrand — Both are Idiots

Posted by Steve Moran | Aug 7, 2017 | Sales & Marketing | 0 |

When political parties rebrand, create new messages and new slogans, they think people will like them better . . . WRONG!

The Depressing Skilled Nursing Occupancy Numbers and What They Might Mean

Posted by Steve Moran | Aug 7, 2017 | Development | 0 |

Part 2 of a four-part Conversation series with Dan Herman and Lisa McCracken from Ziegler Investment Banking.

How One Culinary Guy and His Brother Are About to Rock the Senior Living World

Posted by Steve Moran | Aug 2, 2017 | Development | 0 |

No matter how much experience, money or time you have, starting a new senior living company is an exciting and daunting thing . . .

Black People Don’t Climb — A Lesson In Video Storytelling

Posted by Steve Moran | Aug 2, 2017 | Sales & Marketing | 0 |

Telling your story, building your brand, is key to staying full and successful. There are tons of good ways to do this and video can be a big part of it.

Ziegler on the Big Factors Impacting Senior Living

Posted by Steve Moran | Jul 31, 2017 | Development | 0 |

Part 1 of a four-part Conversations series with Dan Herman and Lisa McCracken with Ziegler Investment Banking.

Will Washington State University Solve the Senior Living Leadership Problem?

Posted by Steve Moran | Jul 26, 2017 | Sales & Marketing | 0 |

Scott Eckstein talks about how Washington State University is helping to develop leaders for the senior living industry.

Senior Living Operators in the Hidden Universe

Posted by Steve Moran | Jul 24, 2017 | Leadership | 0 |

How many hidden gems are we missing in the hidden universe of Senior Living?

How Caring for Sicker, Older, Frailer Residents Got Turned Into A Profitable Business Model

Posted by Steve Moran | Jul 21, 2017 | Leadership | 0 |

A few weeks ago at the Senior Living Innovation Forum, I got a chance to interview Lynne Katzmann about their Connect4Life! program.

Will Lyft Take Over All Your Senior Living Transportation Needs?

Posted by Steve Moran | Jul 20, 2017 | Life Enrichment | 0 |

A couple of months ago while at the LeadingAge PEAK Conference I had a chance to sit down and talk to Dan Trigub who works in the healthcare partnerships space for Lyft.

Celebrating the NIC Dismal Occupancy Rates

Posted by Steve Moran | Jul 20, 2017 | Leadership | 0 |

This past week National Investment Center for Seniors Housing (NIC) published their Q2, 2017 data and the occupancy rates for assisted living are dismal.

This Is a Must Read . . . You Are About to be the Subject of a Class Action Lawsuit

Posted by Steve Moran | Jul 19, 2017 | Leadership | 0 |

There is an affiliation of attorneys that have their sights set on filing class action lawsuits against senior living providers. Are you one of their targets?

What’s It Like to Work for You?

Posted by Steve Moran | Jul 18, 2017 | Leadership | 0 |

I have this one question I really like to ask leaders, but usually I am afraid to ask it . . .

You Need to Keep Track of Dollars You are Losing with Every Empty Unit

Posted by Steve Moran | Jul 14, 2017 | Sales & Marketing | 0 |

Seeing empty units as lost revenue could be a way of creating urgency and driving sales.

If You Don’t Know Mindy Byers, You Should

Posted by Steve Moran | Jul 12, 2017 | Leadership | 0 |

Her fresh approach to senior living just may create a whole new frontier.

Have You Ever . . . ?

Posted by Steve Moran | Jul 9, 2017 | Life Enrichment | 0 |

“My lowest point was a time when I was being evicted. My truck broke down so I had to use my rent money to repair my truck.”

Ignoring the Resident

Posted by Steve Moran | Jul 9, 2017 | Leadership | 0 |

“The single most underutilized person on the care team is the patient.”

What Happens When Bob Steps Down? – NIC Going Foward

Posted by Steve Moran | Jul 7, 2017 | Leadership | 0 |

Last week NIC announced a huge, but not unexpected, transition that elevated Brian Jurutka from President to President & CEO.

10 Rules for Social Media Success

Posted by Steve Moran | Jul 2, 2017 | Sales & Marketing | 0 |

The thing that makes social media appealing is that it can be a game changer for those willing to engage.

When Customers and Team Members Like You A Little Less

Posted by Steve Moran | Jun 29, 2017 | Leadership | 0 |

One day of poor service can risk erasing months of previous great service from a client’s mind. It may not seem fair, but it is a reality . . . one we should not forget.

Did Brookdale Really Prove Bigger Is Rarely Ever Better?

Posted by Steve Moran | Jun 28, 2017 | Development | 0 |

I am not sure how we decide or who decides what “too big” is or means.

Do You Think This Is Funny or Ageist . . . or Both?

Posted by Steve Moran | Jun 23, 2017 | Life Enrichment | 0 |

I was recently sent a link to this video clip from SNL where they imagined Amazon inventing a senior specific Echo.

Part 2: Counterpoint — Why Consolidation Makes Perfect Sense

Posted by Steve Moran | Jun 21, 2017 | Leadership | 0 |

John Cochrane, the CEO of Cornerstone Affiliates, is one of the proponents of consolidation. Here is what he had to say . . .

Part 1: Why Consolidation May Not Be All It Is Cracked Up to Be

Posted by Steve Moran | Jun 19, 2017 | Leadership | 0 |

A few weeks ago I participated in an executive round table where a group of about 30 leaders talked about a number of issues and opportunities in the senior living space.

NIC Says Investment Returns Are Dropping

Posted by Steve Moran | Jun 16, 2017 | Leadership | 0 |

NIC Cares Blog, “Seniors Housing Returns Moderate, but Continue to Outpace Broader Property Index”, provides a fascinating snapshot of how senior living investment returns compare with other types of investment properties.

What A Brookdale Sale Might Mean

Posted by Steve Moran | Jun 14, 2017 | Development | 0 |

Rumors are that Zhonghong Zhuoye Group Co Ltd, a Chinese real estate and leisure group that recently purchased a 21% stake in Seaworld, is very actively pursuing a purchase of Brookdale.

Parallel Senior Living Universes

Posted by Steve Moran | Jun 14, 2017 | Leadership | 0 |

It recently struck me that we have two parallel — but very different — senior living ecosystems both competing for the same residents.

A Resident’s Perspective on Senior Living Marketing . . . It Will Sober You Up

Posted by Steve Moran | Jun 12, 2017 | Sales & Marketing | 0 |

Jennifer Young is a regular reader of Senior Housing Forum, and perhaps our most prolific commenter . . . we should be paying attention to what she is saying.

What The Heck Is A Lyceum?

Posted by Steve Moran | Jun 9, 2017 | Development | 0 |

I have been aware of Masterpiece Living for a bunch of years and knew they had something to do with programming for senior living communities and that was about it.

The Senior Living Industry Is A Disaster And Will Never Get Better

Posted by Steve Moran | Jun 8, 2017 | Development | 0 |

Over the last few months I have had a number of conversations with people who see everything that is wrong with senior living and are in despair that it will never get better.

That New Initiative You Are About to Roll Out — DON’T DO IT

Posted by Steve Moran | Jun 7, 2017 | Leadership | 0 |

If it’s not broken, should you still try to fix it? A lesson in company initiatives.

You Won’t Believe What This Family-Owned Senior Living Organization Is Doing

Posted by Steve Moran | Jun 6, 2017 | Leadership | 0 |

One of the coolest things I have ever seen on a community website is that they have a place to sign up to be on their waitlist. This has to be every operator’s dream!

Are You Willing to Grind It Out?

Posted by Steve Moran | Jun 5, 2017 | Leadership | 0 |

I recently came across an article at Inc.com titled “The One Thing Nobody Ever Tells You About What It Takes To Innovate” and it started me down memory lane to the very early days of Senior Housing Forum.

When Doing The Right Thing Collides With Company Policy

Posted by Steve Moran | Jun 2, 2017 | Leadership | 0 |

How would you handle a situation in which doing the right thing is at odds with following company policy?

Your Photos Are Supposed To Make Me Like Your Community Not Drive Me Away

Posted by Steve Moran | Jun 1, 2017 | Sales & Marketing | 0 |

I am not even coming close to telling you what company or community I am talking about in this story . . . but these things drive me crazy.

A Pet Therapy Program That Could Radically Transform Lives

Posted by Steve Moran | May 31, 2017 | Life Enrichment | 0 |

It seems as if almost every senior living community has a dog or a cat. It has become kind of the thing to do and it is a good thing for residents, staff and family.

Are You Using Micro Moments to Dazzle?

Posted by Steve Moran | May 29, 2017 | Life Enrichment | 0 |

Each time a senior living community has an opportunity to interact with a prospect, they have a micro moment. The question becomes: do you dazzle, waste it or — worst of all — create a negative moment?

Want To Grow Your Memory Care Business? Try Technology As A Differentiator

Posted by Steve Moran | May 25, 2017 | Life Enrichment | 0 |

I am continually fascinated with how Memory Care programming continues to evolve.

The Big Dancing Man Teaches Leadership

Posted by Steve Moran | May 25, 2017 | Leadership | 0 |

It is a beautiful thing to see a gifted world class leader in action.

When What Is Best Collides With Special Interest Groups

Posted by Steve Moran | May 23, 2017 | Leadership | 0 |

Managed Care vs. Fee For Service for “Dual Eligible” seniors . . . do you know what is best?

Would You Have The Courage to Put Out a Failure Report?

Posted by Steve Moran | May 17, 2017 | Leadership | 0 |

Failures are a part of life and an even bigger part of success.

Small House Senior Living At Scale

Posted by Steve Moran | May 16, 2017 | Leadership | 0 |

Over the years there has been a fair amount of discussion about how senior living providers need to provide more flavor choices. One company has figured this out and is changing the game.

Could This Be the Hidden Senior Living Poison Pill?

Posted by Steve Moran | May 16, 2017 | Development | 0 |

Is it possible to create a hybrid model within a more traditional senior living community that would cost more but would be all-inclusive and have the same kind of high-touch care that a small six-bed community provides?

A New Series to Knock Your Socks Off with Inspiration

Posted by Steve Moran | May 11, 2017 | Life Enrichment | 0 |

It is the nature of websites to carry content about things that go wrong or could be done better. But we would also like to tell you about what is already being done well and the people who are already doing it.

Take Our Survey — What Is the Future of Paid Online Lead Generation?

Posted by Steve Moran | May 10, 2017 | Sales & Marketing | 0 |

There is nothing more coveted in senior living than the perfect senior living lead.

Why You Should Love Doing Something ‘Good Enough’ . . . And The Trap It Creates

Posted by Steve Moran | May 8, 2017 | Leadership | 0 |

I am writing this article with my ego being just a little bruised. Here is the story . . .

What If We Are Getting It All Wrong?

Posted by Steve Moran | May 2, 2017 | Leadership | 0 |

What if with the kindest, most well meaning heart we are doing things we think are in the best interests of residents, families and team members . . . and yet the things we are doing are actually bad for them?

NICs Discouraging Occupany Numbers — The Great Opportunity

Posted by Steve Moran | Apr 26, 2017 | Leadership | 0 |

In the last couple of weeks just about every senior living media site has published a story on the latest data release from NIC except Senior Housing Forum. I have spent a lot of time thinking . . .

What If Your Prospect Got This Video After A Tour?

Posted by Steve Moran | Apr 25, 2017 | Sales & Marketing | 0 |

In the senior living sales process, getting a tour is a big deal, but it still leaves you a fair distance from a signed contract because most families will tour 2-4 communities before picking one.

The Patriots, Tom Brady, and Senior Living

Posted by Steve Moran | Apr 25, 2017 | Life Enrichment | 0 |

What if we designed a program of services in senior living communities where our pitch was: “Move into our community, join our wellness program . . . feel 10 years younger within a year!”

What If the Guy Who Founded Atari and Chuck E. Cheese Opened a Senior Living Community?

Posted by Steve Moran | Apr 19, 2017 | Development | 0 |

I recently had the chance to interview Nolan Bushnell, the founder of Atari and Chuck E. Cheese’s, who will be a featured speaker at the Senior Living Innovation Forum this June.

Bill Frist and Tom Daschel Say ‘It’s All Going To Be Okay’

Posted by Steve Moran | Apr 18, 2017 | Leadership | 0 |

I hope I have not too injudiciously put words in the mouths of these two esteemed former Senate Majority Leaders . . .

A New Level of Sophistication in Senior Living That is Improving Quality of Life and Profitability

Posted by Steve Moran | Apr 17, 2017 | Leadership | 0 |

While there are lots of challenges in senior living, it is also a very exciting time. Senior living organizations are growing in sophistication and actively exploring how to create better experiences for residents, family members and team members.

NIC Spring Conference Serious Measured Optimism and Opportunity

Posted by Steve Moran | Apr 13, 2017 | Leadership | 0 |

I am still processing the NIC spring conference that just concluded in San Diego. It was my favorite of all the NICs.

Trump’s Slash and Burn Budget Could be a Good Thing

Posted by Steve Moran | Apr 13, 2017 | Leadership | 0 |

President Trump released his first draft budget proposal . . . of particular interest are significant cuts in the areas of housing and health and human services.

State of the Senior Living Leader Survey

Posted by Steve Moran | Apr 11, 2017 | Leadership | 0 |

Senior Housing Forum and ServiceTrac have teamed up to survey the industry.

United Airlines Batters a Passenger–When Arrogance Blinds Good People

Posted by Steve Moran | Apr 10, 2017 | Leadership | 0 |

By now you have heard the story and seen the video of United Airlines dragging a passenger off an oversold flight. Could this level of disregard occur in senior living?

Not For Profit Big Bad Threats

Posted by Steve Moran | Apr 10, 2017 | Leadership | 0 |

We seem to be in a transitional phase for all of senior living: more inventory, Boomers who may or may not want what we have, increasing interest rates and a quicksand like health care financing environment.

Why You Should Attend This One Conference — If You Qualify

Posted by Steve Moran | Apr 4, 2017 | Leadership | 0 |

My favorite conference of the year is not open to everyone so it makes it kind of hard to write a “you should attend this conference article”. And yet . . . it is worth you knowing about.

When Culture is Really Right

Posted by Steve Moran | Apr 3, 2017 | Leadership | 0 |

Would your staff have the nerve to call out a co-worker for a bad attitude?

This Is Ugly . . . State Governments Passing Laws to Solve a Non-Existent Problem

Posted by Steve Moran | Mar 30, 2017 | Leadership | 0 |

Local California senior living referral agencies persuaded California State Senator Mendoza to sponsor a “consumer protection bill” that would protect consumers from “Unscrupulous Elder Care Referral Agencies”.

Bucking the Trend: Christianity and Senior Living

Posted by Steve Moran | Mar 29, 2017 | Development | 0 |

I was intrigued when I received a press release from Dominion Senior Living talking about their rebranding and effort to better reflect their commitment to faith and Biblical values.

The Magic Bullet for Cancer and More

Posted by Steve Moran | Mar 23, 2017 | Life Enrichment | 0 |

The aging process, health benefits of working longer, cure for cancer, brain scans in dogs and more . . .

Environments for Aging Conference Trip Report

Posted by Steve Moran | Mar 21, 2017 | Leadership | 0 |

I have kind of been aware of the Environments for Aging conference for several years, but honestly I did not pay much attention to it. That has changed . . .

At Last — A Senior Living App I Am In Love With

Posted by Steve Moran | Mar 20, 2017 | Life Enrichment | 0 |

Finally, an app that is “all but brain dead easy to use” that allows senior living communities to make spectacular, professional, compelling videos that can be used for resident engagement, culture building and marketing!

10 Challenges from the Environments for Aging Conference

Posted by Steve Moran | Mar 20, 2017 | Leadership | 0 |

Roger Landry, President of Masterpiece Living and author of Live Long Die Short, gave the opening keynote speech at the 2017 Environments for Aging Conference.

The Winning Path to Solving the Middle Income Problem

Posted by Steve Moran | Mar 16, 2017 | Development | 0 |

How much of an obligation does the senior living industry have to solving the middle income problem?

I Am Betting You Can’t Explain Why You Have Most of the Rules You Have

Posted by Steve Moran | Mar 14, 2017 | Leadership | 0 |

Every workplace has to have rules or there would be chaos; however, the very best rules are the ones where the reasoning behind them is obvious.

The Most Baffling Sales Marketing Strategy Senior Living Communities Don’t Use

Posted by Steve Moran | Mar 12, 2017 | Sales & Marketing | 0 |

I recently realized the misconception of a contact center assisting a consumer with a bill versus the reality of an emotional conversation with a family member who could be dealing with a recent event is vastly different.

Flamin’ Hot Cheetos, Hope and Senior Living

Posted by Steve Moran | Mar 12, 2017 | Leadership | 0 |

The origin of Flamin’ Hot Cheetos is a valuable lesson for the Senior Living industry.

Don’t Be A Clueless Leader!

Posted by Steve Moran | Mar 10, 2017 | Leadership | 0 |

The title is harsh, but this story, needs a shocking title because what is happening is obscene.

Uber’s Screaming Maniac CEO and Senior Living

Posted by Steve Moran | Mar 8, 2017 | Leadership | 0 |

This past week we had the chance to see bad leadership on the public stage with Uber founder and CEO, Travis Kalanick.

Watch Out! Senior Living is About to Jump the Shark

Posted by Steve Moran | Mar 6, 2017 | Development | 0 |

Jump the Shark is a pop culture reference to an episode of Happy Days where “The Fonze” was waterskiing and jumped over a shark. It was such a terrible episode that it marked the beginning of the end of the show.

Is Weed the Solution to Our Nursing Home Quality Problem?

Posted by Steve Moran | Mar 3, 2017 | Leadership | 0 |

My own recent experience has provided me with new insight and allowed for personal introspection to this on-going industry problem.

How Would Your Communities Score on This Simple Bench Test

Posted by Steve Moran | Mar 1, 2017 | Leadership | 0 |

Neil Pasricha, author of the book “The Happiness Equation,” spoke at the PointClickCare annual meeting. His book got me thinking . . .

Are You Hanging Out with the Right People?

Posted by Steve Moran | Feb 28, 2017 | Life Enrichment | 0 |

Are you hanging out with the right people? If not, maybe you should dump some of them!

Can You Believe Cornerstone Affiliates New Name?

Posted by Steve Moran | Feb 27, 2017 | Development | 0 |

Over the last few years we have watched a number of organizations go through rebranding and renaming with mixed reviews.

The Article Headline Made Me Want to Cry

Posted by Steve Moran | Feb 23, 2017 | Sales & Marketing | 0 |

Some number of days ago Dan Hutson of Cornerstone Affiliates posted on Facebook an article from marketing week.

The Extraordinary Middle Income Opportunities

Posted by Steve Moran | Feb 22, 2017 | Development | 0 |

There are three areas of possible low-hanging fruit to solve the middle income senior living challenge. Do you know what they are?

Is the Financial World Smoking Crack When It Comes To Brookdale?

Posted by Steve Moran | Feb 21, 2017 | Development | 0 |

Over the last few days, there have been a bunch of rumors flying around about who — if anyone — is going to buy Brookdale.

Will Marriott Teach Us How to Solve the Middle Income Senior Living Problem?

Posted by Steve Moran | Feb 20, 2017 | Development | 0 |

Solving the bricks and mortar cost problem will not get us all the way to a middle income senior living solution, but a communal living model like Marriott is doing might get us closer than we think.

Do You Have Stupid or Smart Work Rules

Posted by Steve Moran | Feb 13, 2017 | Leadership | 0 |

Every organization has rules that govern how employees behave. Over time, organizations all seem to add rules but never remove rules. The problem with piling on rules is that they tend to be demoralizing and demotivating for team members

T.J. Maxx Ignores the Internet — A Lesson for Senior Living

Posted by Steve Moran | Feb 9, 2017 | Sales & Marketing | 0 |

This story is not going to take you quite where you might think; however, there is an amazing idea for senior living here.

Adam Kaplan, Solara Senior Living

Posted by Steve Moran | Feb 7, 2017 | Development | 0 |

Several months ago I was in Chicago and got a chance to chat with Adam Kaplan about his move from Senior Lifestyle Corporation to his new company, Solera Senior Living and culture.

Exploring The Middle Income Senior Living Challenge with NIC’s Bob Kramer

Posted by Steve Moran | Feb 6, 2017 | Development | 0 |

Several weeks ago while at the LeadingAge Conference in Indianapolis, I got a chance to sit down with Bob Kramer, the CEO of NIC, to talk very specifically about the middle income senior living challenge and opportunity

Not-For-Profit Senior Living — My Confession

Posted by Steve Moran | Feb 2, 2017 | Sales & Marketing | 0 |

It has been suggested by several people that my recent criticisms against not-for-profit senior living establishments have been unfair attacks. I stand by the articles I have written but I have a two-part confession to make.

Burning Man Wisdom — from Old to Young

Posted by Steve Moran | Feb 1, 2017 | Life Enrichment | 0 |

Celebrate getting older . . . cause the biggest number wins!

Freak-of-Nature? or Future of Senior Living?

Posted by Steve Moran | Jan 30, 2017 | Life Enrichment | 0 |

He may be just another freak of nature (in the best possible way) — with the right genes and right mental condition — but he has a thing or two to teach the rest of us.

4 Reasons “We” vs. “They” Is So Important

Posted by Steve Moran | Jan 27, 2017 | Leadership | 0 |

Do you have a blame mentality, accompanied by a credit stealing mentality? Before you deny it . . . you may be coming across like this without even knowing it.

The Best Senior Living Operator in the Nation

Posted by Steve Moran | Jan 25, 2017 | Leadership | 0 |

I recently asked someone whose firm is considering REIT investments who he thought was doing an outstanding job in the senior living sector. The answer was shocking.

In Your Organization, How Would You Finish This Sentence: Together We Are . . .

Posted by Steve Moran | Jan 23, 2017 | Leadership | 0 |

Building communities or cultures is damn hard work. It has to be a relentless pursuit. Part of the equation is having a list of common core values.

SHF on Tour: If Only Every Executive Director Were Like This

Posted by Steve Moran | Jan 20, 2017 | Sales & Marketing | 0 |

It took two tries to get this tour done. At the first place I went to visit, I walked through the door and immediately one of the team members said “I know who you are . . .”

Young People Acquiring Old Folks Medical Conditions. . . and More

Posted by Steve Moran | Jan 19, 2017 | Life Enrichment | 0 |

I spend a lot of time looking at all kinds of stories and articles on the internet. Some are cool but not worth turning into an article. Others are cool but have nothing to do with senior living, yet I think you might like them.

Sometimes I Read Something That Just Drives Me Crazy — The Wrong Focus

Posted by Steve Moran | Jan 18, 2017 | Leadership | 0 |

It is critical that operators keep their financial partners happy, but when financial partners look at the wrong things or set the wrong priorities, it will, over time, create a sub-optimal quality of life for residents.

What the Heck Juniper?

Posted by Steve Moran | Jan 16, 2017 | Leadership | 0 |

A few weeks ago Juniper Communities issued a press release announcing they had completed the purchase of a Life Plan Community (CCRC) in Bucks County, Bensalem, PA

Senior Housing Forum On Tour: When The Not For Profit Difference is Bad

Posted by Steve Moran | Jan 13, 2017 | Sales & Marketing | 0 |

Due to recent experiences with my own mother’s declining health, I spent the morning touring skilled nursing facilities. The results were . . . interesting.

Brookdale Blackstone — Could It Crush Occupancy?

Posted by Steve Moran | Jan 12, 2017 | Leadership | 0 |

I have been thinking about these numbers for a while now and thinking I should write about it but, with the stories rumoring that Blackstone Group is in talks with Brookdale to purchase the company, it seems the perfect time.

A Total Feel Good Story — With Senior Living Application

Posted by Steve Moran | Jan 11, 2017 | Life Enrichment | 0 |

I will only rarely take the liberty of going a bit tangential on an article at Senior Housing Forum, but this story really touched my heart.

Jerry Lewis at 90 Confronts Ageism

Posted by Steve Moran | Jan 10, 2017 | Life Enrichment | 0 |

It would seem that even celebrities are not immune to ageism.

The Industry Should Never Complain About Referral Fees Until They Fix This

Posted by Steve Moran | Jan 6, 2017 | Sales & Marketing | 0 |

The Senior Housing Forum On Tour Series is back for 2017.

The Most Beautiful Senior Living Residents of 2016

Posted by Steve Moran | Jan 5, 2017 | Life Enrichment | 0 |

Avanti Senior Living’s Obsession With Beautiful Residents

Predictions: Senior Living 2017

Posted by Steve Moran | Jan 4, 2017 | Leadership | 0 |

Predicting the future is purely a fool’s business . . . and yet I am going to give it another shot for 2017.

Luxury Not-For-Profit Senior Living — HUH?

Posted by Steve Moran | Jan 3, 2017 | Development | 1 |

A not-for-profit CCRC provider that proudly proclaims to provide luxury-style senior living as a not-for-profit organization . . . are you kidding me?

The 8 Best Ways to Kill Your Senior Living Culture

Posted by Steve Moran | Dec 30, 2016 | Leadership | 0 |

I have never, not once, met a senior living leader who said, “Our goal is to have a crappy culture.”

Making People Do Things

Posted by Steve Moran | Dec 28, 2016 | Life Enrichment | 0 |

There are times when it is ok to force people to do things they don’t want to do.

The Behavior That Doesn’t Matter

Posted by Steve Moran | Dec 27, 2016 | Leadership | 0 |

Last week I was at Abe’s Garden where and we got to talking about how distressing it can be to see individuals with dementia behave in ways that are not acceptable or say things that make no sense.

Eat The Frog First

Posted by Steve Moran | Dec 26, 2016 | Life Enrichment | 0 |

Mark Twain once said that, if you eat a live frog first thing in the morning, you’ve got it behind you for the rest of the day, and nothing else looks so bad.

Did Your Holiday Party Fall Flat?

Posted by Steve Moran | Dec 23, 2016 | Leadership | 0 |

While it’s impossible to meet every person’s needs, here are some excellent ideas when planning a celebration.

11 Tips For First-Time Senior Living Supervisors

Posted by Steve Moran | Dec 16, 2016 | Leadership | 0 |

Recently, I got to thinking about what a list of helpful tips would look like for a new senior living supervisor.

Working Around Stupid Regulations

Posted by Steve Moran | Dec 15, 2016 | Life Enrichment | 0 |

Cindy Senke, President of Mosaic Management Group, a Wisconsin-based senior living management company, told me an amazing story.

The Article Title and Content Shocked Me: Benchmark Parts Ways with President

Posted by Steve Moran | Dec 14, 2016 | Leadership | 0 |

Stephanie Handelson and Benchmark have parted ways . . . the rest of the story.

A CCRC Resident Asks This Question of the Industry: What’s Wrong With You?

Posted by Steve Moran | Dec 13, 2016 | Leadership | 0 |

The senior living industry is largely missing the boat when it comes to making a compelling case for senior living as opposed to “aging in place.”

Young Burners (as in Burning Man) Give Advice to Elders

Posted by Steve Moran | Dec 12, 2016 | Life Enrichment | 0 |

A look back at Burning Man 2016

Lessons Learned Going from Operator to Equity Provider

Posted by Steve Moran | Dec 9, 2016 | Leadership | 0 |

While at NIC this fall in Washington, DC, I spent a few minutes chatting with Chris Belford about his transition from the operating side of senior living to the equity side.

I Knew it Could be Done . . . A Senior Living Company on the Glassdoor List of Greatest Places to Work

Posted by Steve Moran | Dec 7, 2016 | Leadership | 0 |

This is something the whole of the senior living industry should strive for and celebrate.

Not Every Dementia Resident Needs the Same Thing . . . and More

Posted by Steve Moran | Dec 6, 2016 | Life Enrichment | 0 |

One size does not fit all in Senior Living . . . and more.

Would I Develop a New Community in This State?

Posted by Steve Moran | Dec 5, 2016 | Development | 0 |

Last week NIC published an article by Beth Mace about the California marketplace and it really caught my eye.

Seriously Brookdale . . . Job Cuts During the Holiday?

Posted by Steve Moran | Dec 2, 2016 | Leadership | 0 |

When I read that Brookdale was turning loose 100 folks during the holiday season, I wanted to beat my head against a wall.

I So Want to Do This

Posted by Steve Moran | Dec 1, 2016 | Life Enrichment | 0 |

This might be the coolest video idea for senior living communities that anyone could ever do!

Breaking The Rules of Writing — Starbucks

Posted by Steve Moran | Nov 30, 2016 | Leadership | 0 |

Regardless of the size of your company, there is a right way and a wrong way to lead your team. Make sure you know the difference.

I Have Never Met The General Manager

Posted by Steve Moran | Nov 29, 2016 | Leadership | 0 |

I am always amazed at how often I run into random people who have a senior living story to tell . . .

Dominate Your Senior Housing Marketplace

Posted by Steve Moran | Nov 23, 2016 | Leadership | 0 |

What would it look like if Walmart went into the senior housing business?

When The Data Lies

Posted by Steve Moran | Nov 18, 2016 | Leadership | 0 |

There is a lot of justifiable talk about how senior living needs to be more data driven. On the other hand . . . data can lead to horribly wrong decisions.

Residents vs Management

Posted by Steve Moran | Nov 17, 2016 | Leadership | 0 |

Recently, I have spent a lot of time thinking about how much board level influence residents and families should have in the operation of senior living communities.

The Cataclysmic Nursing Home Industry Implosion

Posted by Steve Moran | Nov 16, 2016 | Development | 0 |

In spite of the title, this is a positive article.

Do Your Employees Know What Makes You Different?

Posted by Steve Moran | Nov 14, 2016 | Employee Engagement, Sales & Marketing | 0 |

You need to figure out with some specificity what makes each facility, each community, each organization different. You need to create “Your Story” and you need to do it now!

Stock Chaos at Five Star Quality Care

Posted by Steve Moran | Nov 14, 2016 | Leadership | 0 |

When the investors start fighting about senior living communities, it is NEVER EVER EVER good for the communities, residents and team members.

Bill Pettit on Senior Living in China

Posted by Steve Moran | Nov 11, 2016 | Development | 0 |

This past summer while at the Senior Living Innovation Forum in Napa I sat down with Bill Pettit the President of R. D. Merrill Company and vice chairman of Merrill Gardens to talk about the senior living work they are doing in China.

The Age Wave That Will Never Happen

Posted by Steve Moran | Nov 10, 2016 | Life Enrichment | 0 |

There has been a lot of talk about how Americans specifically and the world population is living to a much older age, yet according to an article at Bloomberg we are actually going backward.

This Leader Shocked Me

Posted by Steve Moran | Nov 9, 2016 | Leadership | 0 |

Admittedly, this guy got under my skin and I just can’t keep my mouth shut.

Brookdale Says “Steve Moran Is An Important Voice In Senior Living and We’re Glad He Listens When He Gets Something Wrong”

Posted by Steve Moran | Nov 8, 2016 | Leadership | 0 |

I spent a fair amount of time on the phone with some high level Brookdale folks chatting about why they think I am missing the point in the article I published yesterday.

Brookdale, It Is Not Other People’s Fault

Posted by Steve Moran | Nov 7, 2016 | Leadership | 0 |

There are a ton of amazing people at Brookdale that I respect and admire. I am not happy about writing a story that is hurtful to them.

Dealing With Insecurity

Posted by Steve Moran | Nov 2, 2016 | Life Enrichment | 0 |

Most of us are quivering baskets of insecurity who spend vast amounts of time and energy making sure no one knows.

A Real Life Example of the Affordability Problem

Posted by Steve Moran | Nov 2, 2016 | Leadership | 0 |

It would be really cool if every single community in every single company made the commitment to take in just one resident who cannot afford full freight.

Is The Senior Living Product Getting Better?

Posted by Steve Moran | Oct 31, 2016 | Sales & Marketing | 0 |

Data tells us prices are going up but does this mean our product is getting better?

Insane Mistakes Senior Living Organizations Make

Posted by Steve Moran | Oct 27, 2016 | Leadership | 0 |

I came across this ridiculous list of 50 Insane Mistakes Companies Make and I got to thinking that I could make a similar list for senior living.

Disruption = Opportunity Not Doom for Senior Living

Posted by Steve Moran | Oct 27, 2016 | Leadership | 0 |

A conversation with Floyd Schlossberg and a peek at Alden Management.

AHCA Goes to Ground on Arbitration — Is Assisted Living Next?

Posted by Steve Moran | Oct 23, 2016 | Leadership | 0 |

Around 4 weeks ago CMS announced a prohibition of pre-dispute arbitration agreements. Then last week AHCA announced they had filed suit to overturn this ruling.

Living to 115 Means What to Senior Living?

Posted by Steve Moran | Oct 20, 2016 | Leadership | 0 |

Steve Monroe recently offered an interesting take on the impact life expectancy will have on Senior Living in a Senior Care Investor article titled, “What happens when 100 is the new 65?”

Are We Pampering Team Members Too Much?

Posted by Steve Moran | Oct 19, 2016 | Leadership | 0 |

Should Senior Living be making working in the industry harder rather than easier?

6 Steps to the Success You Want

Posted by Steve Moran | Oct 16, 2016 | Life Enrichment | 0 |

This is not about becoming the CEO, the COO, or the President of a senior living organization. It is about your ability to achieve the success you want for your life

Low Energy Craziness

Posted by Steve Moran | Oct 12, 2016 | Life Enrichment | 0 |

When a resident moves into a community should we always assume they are and want to be a low-energy resident?

Evangelical Lutheran Good Samaritan Society Strikes Back at the Government

Posted by Steve Moran | Oct 11, 2016 | Leadership | 0 |

The hard reality is that from eligibility to reimbursement rates, it is largely the fault of state and local governments that nursing home care is just barely adequate and rarely provides a decent quality of life.

The Resident Daughter From Hell

Posted by Steve Moran | Oct 11, 2016 | Leadership | 0 |

Once upon a time, there was this daughter of a resident — more accurately the daughter of a husband and wife couple — who could accurately be described as THE DAUGHTER FROM HELL!

No More Arbitration. Who Cares?

Posted by Steve Moran | Oct 10, 2016 | Leadership | 0 |

Do you know about the new arbitration rules?

Retirement Home Resident Entrepreneurs

Posted by Steve Moran | Oct 6, 2016 | Life Enrichment | 0 |

This is not a ‘Senior Living Is Like A Cruiseship’ story! A number of weeks ago the folks at Eskaton reached out to me with a story they knew I would like . . .

The Hacks You Need to Deal With An Irrational Team Member . . . and more

Posted by Steve Moran | Oct 4, 2016 | Life Enrichment | 0 |

Angela Lunde talks with John Zeisel, Loneliness in Seniors, Old Age vs. Happiness, Baby Boomer Marketplace, and Dealing With Irrational Team Members

Is There Really a Workforce Crisis?

Posted by Steve Moran | Oct 3, 2016 | Leadership | 0 |

Just because as a nation we are facing a shortage of caregivers does not mean senior living has a workforce crisis. The impending shortage of care workers should be seen as a huge opportunity.

Google Self-Driving Cars — A Threat or Opportunity

Posted by Steve Moran | Sep 29, 2016 | Life Enrichment | 0 |

This is one of the coolest technology interviews and stories I have ever done — all about Google’s new Self-Driving Cars!

Taking the Risk, Making Mistakes, Discovering Amazing Things

Posted by Steve Moran | Sep 28, 2016 | Life Enrichment | 0 |

As they say . . . “Life is like a piano. What you get out of it depends on how you play it.”

Humbolt County Freaking Out Over Nursing Home Closures

Posted by Steve Moran | Sep 26, 2016 | Leadership | 0 |

Slomo Rechnitz submitted a plan to the State of California to close 3 of his 5 buildings in the county — effectively wiping out 60% of the available beds in Humbolt County.

Sell That Stuff

Posted by Steve Moran | Sep 23, 2016 | Life Enrichment | 0 |

I don’t know about you, but I have more stuff than I know what to do with. What if we could take all of our excess “stuff” and use it for the good of others?

Controlling Your Message – Don’t Be Stupid

Posted by Steve Moran | Sep 22, 2016 | Sales & Marketing | 0 |

I am always puzzled by how organizations communicate with their constituency and how — almost without exception — the more control they place on the messaging process the worse it makes them look.

Six Key Factors That Lead to Great Cultures

Posted by Steve Moran | Sep 21, 2016 | Leadership | 0 |

Recently Glassdoor published a study that looked at what makes a good CEO. The report lists six key factors that go into making a great CEO. In reality these six factors are the things that go into creating a great culture.

My Insane Envy

Posted by Steve Moran | Sep 19, 2016 | Life Enrichment | 0 |

I have these two friends who are amazing leadership trainers and speakers. Every time I hear them speak I am just plain jealous. They do it with such ease and I when I try, I get scared to death. But . . .

NIC Trip Report

Posted by Steve Moran | Sep 19, 2016 | Leadership | 0 |

The NIC conference is done. As one attendee put it, at least when it comes to attendee sentiment, it was like 2 conferences in one.

It Is Unbelievable — Real Fall Protection Exists

Posted by Steve Moran | Sep 14, 2016 | Life Enrichment | 0 |

Falls and elopement are huge disasters waiting to happen. However, Blue Willow Systems appears to have found the solution using today’s technology!

Put Back The Social Part of Social Media

Posted by Steve Moran | Sep 14, 2016 | Development | 0 |

Senior Housing Forum, as good as it is, it is not good enough. You — the readers and leaders in the industry — have more knowledge, more expertise than I will ever be able to have. That wisdom must be shared.

Does Hillary or Donald Have Alzheimer’s Disease?

Posted by Steve Moran | Sep 12, 2016 | Leadership | 0 |

Should both Hillary Clinton and Donald Trump be tested for Alzheimer’s disease? Do we, the public, have the right to know what the risk is?

Senior Housing Forum on Tour: To Name or Not Name

Posted by Steve Moran | Sep 12, 2016 | Sales & Marketing | 0 |

Usually when I show up unannounced for a tour, by the time I am done with the tour I know whether or not I am going to name the community . . . this time, it wasn’t so clear.

Working Elders, A Niche Opportunity?

Posted by Steve Moran | Sep 9, 2016 | Sales & Marketing | 0 |

What if someone developed a niche community for say the 60-plus crowd that was still working?

Burning Man, Fighting Ageism, Senior Living and My Moral Compass

Posted by Steve Moran | Sep 8, 2016 | Life Enrichment | 0 |

I survived . . . I am still processing . . . but here are my initial impressions.

99% Occupancy In A 90% Market

Posted by Steve Moran | Sep 7, 2016 | Sales & Marketing | 0 |

It drives me crazy that we have come to think of 90% occupancy as acceptable.

How Does Your CEO Stack Up?

Posted by Steve Moran | Sep 2, 2016 | Leadership | 0 |

Each year, the website Glassdoor compiles a list of the best CEOs in the country. How does your’s compare?

When Success Allows You to Believe Your Own BS

Posted by Steve Moran | Sep 1, 2016 | Leadership | 0 |

Does your overall success make you blind to the realities of employee/customer needs?

Skerred to Death of Burning Man, But I am On The Way

Posted by Steve Moran | Aug 31, 2016 | Life Enrichment | 0 |

For years I have been hearing about Burning Man and now here I am, finally going for the first time!

Video Blog: Innovators Walking Around In Diapers

Posted by Steve Moran | Aug 30, 2016 | Leadership | 0 |

Trish Barbato is the Senior Vice President, Innovation & Strategic Partnerships. She shares a great story about how they are helping to innovate in the senior space.

It’s Crazy to Manage for Apathy

Posted by Steve Moran | Aug 28, 2016 | Leadership | 0 |

In the day to day life of a team member the most significant relationship that team member has is with their immediate supervisor.

Guaranteed to Make Assisted Living Look Bad

Posted by Steve Moran | Aug 26, 2016 | Development | 1 |

Get-Rich-Quick schemes have been around for ages, but it appears as if this one is being promoted . . . on the backs of frail seniors.

American Death Rate on the Rise . . . and more

Posted by Steve Moran | Aug 25, 2016 | Life Enrichment | 0 |

The Impact of Genes on Aging, US Death Rate, Alzheimer’s smell test, Obesity vs. Brain Health… and more

It’s Your Fault, Not Theirs

Posted by Steve Moran | Aug 24, 2016 | Leadership | 0 |

When good people drop the ball, it is 100%, every single time, a leadership problem.

Not-For-Everyone Senior Living

Posted by Steve Moran | Aug 22, 2016 | Life Enrichment | 0 |

One of my biggest frustrations with senior living is the amount of sameness that exists from company to company and community to community.

Better for Senior Living: Hillary or Donald?

Posted by Steve Moran | Aug 19, 2016 | Leadership | 0 |

Several days ago Ken Dychwald, founder of Age Wave, sent out an email titled: “It’s time to move aging/longevity to the political main stage.”

Video Blog: How Dare You Call Me “Dear” or “Honey!”

Posted by Steve Moran | Aug 17, 2016 | Leadership | 0 |

It is so easy for ageism to creep into the day-to-day interactions between residents and team members. Trish Barbato talks about how they work with their team members to avoid stereotyping residents.

Am I Wrong About My Distrust of REIT Ownership?

Posted by Steve Moran | Aug 15, 2016 | Development | 0 |

I worry a lot about the depth of REIT — Real Estate Investment Trust — ownership in the senior living industry.

What Laurie Orlov Got Wrong with Respect to Resident Portals

Posted by Steve Moran | Aug 14, 2016 | Leadership | 0 |

The real value in communication.

Will The New Hospital, Nursing Home or Assisted Living Care Center Be In Your Home?

Posted by Steve Moran | Aug 8, 2016 | Development | 0 |

Some patients who show up in emergency rooms and are found to need acute care hospitalization by traditional clinical standards are instead being offered a “Hospital at Home Experience.”

Video Blog: The Makers of Yahtzee and Play-Doh Launch A Product Line for Seniors

Posted by Steve Moran | Aug 5, 2016 | Life Enrichment | 0 |

Hasbro has come out with an animatronic companion cat and a product line targeted specifically to elders

Video Blog: Seeing My Own Ageism, Wisdom from Trish Barbato

Posted by Steve Moran | Aug 3, 2016 | Life Enrichment | 0 |

Trish Barbato talks about how very unintentionally she made some wrong assumptions about one of Revera’s residents: a man who was a powerful businessman who to this day continues to give back powerfully.

Should We Actively Start the Dying Process at Age 75?

Posted by Steve Moran | Aug 1, 2016 | Life Enrichment | 0 |

Ezekiel Emanuel did the Evening Keynote presentation at the Marcus Evans CXO Post Acute Summit . . . his presentation was intriguing, to say the least.

Another Attempt to Beat Down Caring.com and A Place For Mom

Posted by Steve Moran | Jul 31, 2016 | Leadership | 0 |

I spent some time talking to Jonathan and Isabelle about their new venture, LivingPaths.

Signature Healthcare Dips Into The Medicare Advantage Business

Posted by Steve Moran | Jul 28, 2016 | Leadership | 0 |

I recently interviewed Alicia Heazlitt — the Director of Corporate Development & Innovation for Signature Healthcare out of Louisville, Kentucky — regarding their just launched captive Medicare Advantage HMO for Signature Nursing Home residents in Kentucky.

A Resident’s Perspective — From One Community to Another

Posted by Steve Moran | Jul 28, 2016 | Sales & Marketing | 0 |

It is not that often I get the chance to interview a resident or family member about how they made their buying decision. It is even rarer to get a chance to explore what makes a resident and family member say goodbye to a long relationship with one community and move into another.

Why We Need A National Senior Living Awareness Week

Posted by Steve Moran | Jul 27, 2016 | Leadership | 0 |

All For One — LeadingAge, AHCA/NCAL, Argentum and ASHA could pull together with completely aligned interests and capitalize on National Assisted Living Week to tell our story in a massive powerful way.

Hotel, Home or Cruise Ship

Posted by Steve Moran | Jul 26, 2016 | Leadership | 0 |

If you had the choice, where would you truly want to spend the last years of your life?

Muddled Thinking About Senior Living People Challenges

Posted by Steve Moran | Jul 25, 2016 | Leadership | 0 |

Every once in awhile in a very unexpected way there is a collision of ideas, concepts or challenges that hit my brain at the same time.

Benchmark Senior Living Wins Big with the Hire of Jayne Sallerson

Posted by Steve Moran | Jul 19, 2016 | Leadership | 0 |

On July 14 Benchmark Senior Living announced they have created a new Executive Vice President for Sales and Operations that will be filled by Jayne Sallerson.

Video Article: Great Call’s CEO David Inns on Customer Service

Posted by Steve Moran | Jul 18, 2016 | Sales & Marketing | 0 |

It is very possible that Great Call, the maker of technology for seniors including the Jitterbug phone, is better at serving the needs and marketing to the senior marketplace than any other company.

The Stories I Never Hear

Posted by Steve Moran | Jul 15, 2016 | Life Enrichment | 0 |

The majority of my best, most positive stories are about how senior living management is improving the lives of team members come from the world of skilled nursing — and, of those, most are stories about programming . . . not residents and staff . . . not about the individuals. That leaves a huge void!

It Is Not NICs Fault . . . Really

Posted by Steve Moran | Jul 14, 2016 | Sales & Marketing | 0 |

Even though the industry average occupancy is around around 90% it is realistically possible to beat that 90% margin by a country mile.

Experimenting with Video

Posted by Steve Moran | Jul 12, 2016 | Development | 0 |

I am convinced that we are ready for video blogging.

Marketing Automation For Dummies

Posted by Steve Moran | Jul 7, 2016 | Sales & Marketing | 0 |

Matthew Sweezy provides a how-to glimpse at getting started with Automated Marketing. He quite literally wrote the book on it!

Setting The Standard

Posted by Steve Moran | Jul 5, 2016 | Leadership | 0 |

Creating the national standard is no simple task.

Avoiding An A-Place-For-Mom-Like Lawsuit

Posted by Steve Moran | Jul 4, 2016 | Leadership | 0 |

More than a few law firms out there are looking for companies that are in violation of the telemarketing laws. Are you protecting yourself?

Great Doctors, Bad Decisions — Helping Families Make Good Decisions

Posted by Steve Moran | Jul 1, 2016 | Life Enrichment | 0 |

We need to help coach families to be assertive — not aggressive — when your residents and their loved ones are hospitalized.

This One Labor Statistic Should Scare You

Posted by Steve Moran | Jun 29, 2016 | Leadership | 0 |

Do you know the statistics for Annual Asking Rent Growth vs Employee Wages? You should.

Don’t Replace The Soup Spoons

Posted by Steve Moran | Jun 27, 2016 | Leadership | 0 |

Think twice before making decisions that are considered to not involve residents at all or to be so minor as to not be worth talking to residents about.

I Have No Idea What to Do

Posted by Steve Moran | Jun 26, 2016 | Development | 0 |

I understand that when attorneys go into court they have a cardinal rule that says that an attorney should never ask a witness a question where they don’t know exactly what that witness will say. It appears that this week I have committed that cardinal sin.

It’s All About Making Nursing Home Residents Smile

Posted by Steve Moran | Jun 23, 2016 | Life Enrichment | 0 |

This video will inspire you to find your own way to “prank” some of your residents.

But They Are Making So Much Money!

Posted by Steve Moran | Jun 20, 2016 | Leadership | 0 |

Owners and managers have a natural fear of talking about money, cash flow and profitability.

Will You Be at the Most Eclectic Senior Conference This Year?

Posted by Steve Moran | Jun 19, 2016 | Leadership | 0 |

I attend 25 or so conferences or conventions every year. The most eclectic of all of the conferences I attend each year has to be Mary Furlong’s Silicon Valley Boomer Venture Summit.

Why You Should Make Your Team Members Cry

Posted by Steve Moran | Jun 16, 2016 | Leadership, Life Enrichment | 0 |

Imagine what it would be like if you were to write a personalized note to every member of your company.

7 Crazy Simple Ways to Make Content Marketing Work for You

Posted by Steve Moran | Jun 16, 2016 | Sales & Marketing | 0 |

The biggest problem with content marketing is that someone has to generate content and generating content is hard work.

The Purposeless Life

Posted by Steve Moran | Jun 13, 2016 | Life Enrichment | 0 |

One of the most unfortunate side effects of moving to a senior living community can often be the loss of purpose for the resident.

Is The Cure for Dementia as Simple as Meditation? . . . and More

Posted by Steve Moran | Jun 13, 2016 | Life Enrichment | 0 |

Meditation Equals Antidote to Alzheimer’s, Our Hospitals Are Killing People, Americans Break Record for Working Past 65, Theranos May Be All Hype, and Dr. Heimlich Does the Heimlich

The Housing Market and Senior Living — A Teaser

Posted by Steve Moran | Jun 8, 2016 | Sales & Marketing | 0 |

Straight talk from Greg McBride about the current housing market and its impact on the senior living marketplace.

You Must Play Rock ‘n’ Roll In Your Front Lobby

Posted by Steve Moran | Jun 7, 2016 | Sales & Marketing | 0 |

Just let me hear some of that rock ‘n’ roll music . . . any old way you choose it!

When Provider Meets Vendor It’s Fun and Profitable

Posted by Steve Moran | Jun 5, 2016 | Leadership | 0 |

Can vendors be more effective when interfacing with senior living decision makers?

It’s The Little Things . . .

Posted by Steve Moran | Jun 2, 2016 | Leadership | 0 |

What are your “little things” that make a big impact?

Will Dwayne Clark Of Aegis Senior Living Make The Public Love Senior Living?

Posted by Steve Moran | Jun 2, 2016 | Life Enrichment | 0 |

Dwayne Clark’s book “My Mother My Son” — the story of his journey with his mother’s struggle with Alzheimer’s — is going to be turned into a major motion picture.

Could PodShare for Seniors Be a Thing?

Posted by Steve Moran | May 31, 2016 | Development | 0 |

This type of communal living might really work and make senior living way more affordable.

A Place For Mom Gets Sued and You May Be Next

Posted by Steve Moran | May 27, 2016 | Leadership | 0 |

APFM has been accused of repeated and multiple violations of the laws that regulate telemarketing.

Does Senior Living Represent the Good Life?

Posted by Steve Moran | May 25, 2016 | Life Enrichment | 0 |

A neat idea that is sort of senior living and kinda not.

How to Get That New Resident Who Lives 1,000 Miles Away to Your Community

Posted by Steve Moran | May 23, 2016 | Sales & Marketing | 0 |

Did you know there is a company that is specializes in transporting individuals with dementia and other significant medical needs across long distances?

A Reader on Tour — This One Will Horrify You

Posted by Steve Moran | May 20, 2016 | Leadership | 0 |

Walk-Ins NOT Welcome!

How Retail Space Could Revolutionize Senior Living

Posted by Steve Moran | May 16, 2016 | Development | 0 |

More and more communities are incorporating a retail component into their communities.

The Most Amazing Video Story I Have Ever Told

Posted by Steve Moran | May 12, 2016 | Life Enrichment | 0 |

Georgia Grandmother and Her Bestie Do the Whip and Nae Nae

Senior Living in Turkey

Posted by Steve Moran | May 9, 2016 | Leadership | 0 |

By U.S. or Canadian standards this community would not come close to meeting code, yet it seems to work well enough to stay full in one of the largest and most sophisticated cities in Turkey.

NIC Bets Big On Data With Brian Jurutka

Posted by Steve Moran | Apr 27, 2016 | Leadership | 0 |

At first glance it would appear that a submariner turned data geek would be an unlikely fit as the new president of NIC.

A 90-Year-Old in a Bikini Shoot And More

Posted by Steve Moran | Apr 25, 2016 | Life Enrichment | 0 |

90-year-old bikini model, weight-lifting grandma, senior criminals, and more…

You Have A Typo In . . .

Posted by Steve Moran | Apr 21, 2016 | Life Enrichment | 0 |

A personal lesson and some helpful tips for your copy editing journey.

An Article About an Article — CEO Compensation

Posted by Steve Moran | Apr 21, 2016 | Leadership | 0 |

Getting better means being willing to face hard questions, asking what we can do better and what we should stop doing.

A Geezer Rock Concert and Senior Living

Posted by Steve Moran | Apr 20, 2016 | Life Enrichment | 0 |

Can’t you just imagine getting a bunch residents out on the dance floor while The Who or Rolling Stones are playing?

Putting Nostalgia to Work for You . . . and More

Posted by Steve Moran | Apr 18, 2016 | Life Enrichment | 0 |

Fitbits, Healthcare Start-ups, Baby Boomers, Millennials, and more . . .

Why You Need to Be Shooting from the 3-Point Line

Posted by Steve Moran | Apr 14, 2016 | Leadership | 0 |

All the elements needed to completely transform your organization could already be in place.

8 Phenomenal Ways To Attract Great Leaders

Posted by Steve Moran | Apr 14, 2016 | Leadership | 0 |

Great leaders are attracted to great culture, yet in order to have great culture you must have great leaders.

How Emeritus Could Have Turned the ProPublica Debacle Into a Public Relations Coup

Posted by Steve Moran | Apr 13, 2016 | Leadership | 0 |

Can negative reviews actually boost sales?

Will This Company Do to Senior Living What Uber Did to Taxis?

Posted by Steve Moran | Apr 13, 2016 | Development | 0 |

Room2Care is a Florida-based start-up that looks more like Uber or Airbnb than either HomeHero or CareLinx.

Proof That Assisted Living Saves Hospitals Money

Posted by Steve Moran | Apr 12, 2016 | Leadership | 0 |

We are keeping seniors healthy and lowering costs!

It Doesn’t Even Have a Name Yet

Posted by Steve Moran | Apr 11, 2016 | Leadership | 0 |

Leaders need to be talking to each other about their challenges, opportunities and victories…

Every Senior Living Community Needs a Buddy Bench

Posted by Steve Moran | Apr 8, 2016 | Life Enrichment | 0 |

Making new friends isn’t as easy as it use to be. But maybe it can be . . .

Would You Honor 100 Team Members in 100 Days?

Posted by Steve Moran | Apr 6, 2016 | Leadership | 0 |

Senior Lifestyle found themselves facing a huge problem . . . a fantastic problem.

Is Bernie Turning the Table on Ageism?

Posted by Steve Moran | Apr 6, 2016 | Leadership | 0 |

If Sanders were to become president he would be the oldest person to ever take the office.

Care Coordination — Winners and Losers

Posted by Steve Moran | Apr 1, 2016 | Leadership | 0 |

This whole Care Coordination thing screams opportunity for senior living!

The Craziest Good Jobs Strategy of All

Posted by Steve Moran | Mar 31, 2016 | Leadership | 0 |

Understaffing could undercut your profits.

Can’t Figure Out if This Story Makes Me Mad or Just Sad

Posted by Steve Moran | Mar 29, 2016 | Leadership | 0 |

Constant criticism will not be the path to success.

Why Cross Training May Be The Most Important Thing You Do

Posted by Steve Moran | Mar 29, 2016 | Leadership | 0 |

Your Executive Director should be in the kitchen washing dishes!

Senior Living and the Health Care System — Friend or Foe

Posted by Steve Moran | Mar 23, 2016 | Leadership | 0 |

There is no doubt that the healthcare system is radically changing…

The Senior Living Segregation Problem… or Opportunity?

Posted by Steve Moran | Mar 22, 2016 | Leadership | 0 |

There is no question that we are a pretty white group of people.

Subversive Senior Living — A New Company

Posted by Steve Moran | Mar 18, 2016 | Development | 0 |

The current is changing…

The Single Most Important Leadership Trait

Posted by Steve Moran | Mar 17, 2016 | Leadership | 0 |

You may think of yourself as a good leader…but that doesn’t mean others do.

Not-For-Profit CEO Compensation

Posted by Steve Moran | Mar 15, 2016 | Leadership | 0 |

I have wanted to write this article for more than two years, but have been scared to do it.

Robots Could Revolutionize Senior Living

Posted by Steve Moran | Mar 14, 2016 | Development | 0 |

Would you trust a robot to care for your residents?

The Right Answer to Criticism

Posted by Steve Moran | Mar 11, 2016 | Leadership | 0 |

How do you react when failures happen?

Fixing the Senior Living Workforce Problem

Posted by Steve Moran | Mar 10, 2016 | Leadership | 0 |

In a collaborative effort with Argentum, OnShift has entered into a 3-year agreement to find the solution!

Crazy Cool Stuff from Around the Web

Posted by Steve Moran | Mar 10, 2016 | Life Enrichment | 0 |

Mystery brain disorder, aging and depression, post retirement life, 10 minute cancer test…and more.

Low Employee Turnover Magic

Posted by Steve Moran | Mar 9, 2016 | Employee Engagement, Leadership | 0 |

Windsor Healthcare has managed the impossible… and here is how they do it.

Social Media With A Twist

Posted by Steve Moran | Mar 8, 2016 | Sales & Marketing | 0 |

Meme what you say and say what you meme!

Policies and Procedures Are the Bane of Senior Living Success . . . and Yet

Posted by Steve Moran | Mar 7, 2016 | Leadership | 0 |

A unique approach to a routine problem.

Why Trying to Meet Every Need Every Time is a Senseless Idea

Posted by Steve Moran | Mar 3, 2016 | Leadership | 0 |

How to get more by offering less.

Will HomeHero Punch a Hole In Senior Living?

Posted by Steve Moran | Mar 3, 2016 | Life Enrichment | 0 |

Bridging the gap between Independent Living and Assisted Living

Got This From Bruce Mackey President & CEO of Five Star Senior Living

Posted by Steve Moran | Mar 2, 2016 | Leadership | 0 |

I confess that I still have not quite figured out how to use video effectively at Senior Housing Forum.

Going The Distance With Seasons Retirement

Posted by Steve Moran | Mar 1, 2016 | Leadership | 0 |

An interview with Michael Lavallee, CEO for Seasons Retirement

What Do Francis Ford Coppola and Airbnb Have to Do with Senior Living?

Posted by Steve Moran | Feb 29, 2016 | Leadership | 0 |

The answer is a lot and nothing at all.

How Quantum Age Helps Organizations Get To The Next Level

Posted by Steve Moran | Feb 26, 2016 | Leadership | 0 |

Taking your business to the next level with expert advice is easier than you think.

Why the Beastie Boys Could Transform the Public’s Perception of Senior Living

Posted by Steve Moran | Feb 25, 2016 | Life Enrichment | 0 |

We need to fight for the right to tell our seniors’ stories!

4 Keys to Having Employees Who Love to Come to Work Every Day

Posted by Steve Moran | Feb 24, 2016 | Employee Engagement, Leadership | 0 |

How to motivate teams and build employee culture…

Making the Most of Your NIC Spring Conference Experience

Posted by Steve Moran | Feb 23, 2016 | Leadership | 0 |

or any other conference you attend . . .

Crazy Cool Stuff From Around The Web

Posted by Steve Moran | Feb 22, 2016 | Life Enrichment | 0 |

Turning regrets into opportunities, Alzheimer’s Urine Test, 101 year old shoveling snow and more…

A Senior Living Company That is a Better Employer Than Google, Facebook and Apple

Posted by Steve Moran | Feb 19, 2016 | Leadership | 0 |

I am not at all sure I can actually take credit for this happening, but . . .

17-Year-Old Inventor

Posted by Steve Moran | Feb 18, 2016 | Life Enrichment | 0 |

An interview with Kenneth Shinozuka, creator of SafeWander

What The Experts Are Thinking

Posted by Steve Moran | Feb 17, 2016 | Leadership | 0 |

Some leadership nuggets courtesy of the Marcus Evans Long-Term Care CXO Summit

The Walmart of Retirement Living

Posted by Steve Moran | Feb 15, 2016 | Leadership | 0 |

With a direct focus on middle America, does Holiday Retirement have the market cornered?

You Should Embrace Cell Phone Use At Work

Posted by Steve Moran | Feb 12, 2016 | Leadership | 0 |

Do you have a blanket ban on cell phones? If so, there could be consequences… and not the kind you want.

A Clue to Solving the Low Income Senior Living Dilemma

Posted by Steve Moran | Feb 11, 2016 | Development | 0 |

Maybe this is just the kind of creative thinking we need.

Brookdale and Welltower Shares Get Wacked

Posted by Steve Moran | Feb 10, 2016 | Leadership | 0 |

I hate to do this . . . but we have to talk about it.

Will Senior Living Be The Key To Fixing The Disposable Employee Problem?

Posted by Steve Moran | Feb 8, 2016 | Employee Engagement, Leadership | 0 |

The reality is that changing work cultures is really, really hard.

What is Your Contribution to Trickle Down Leadership?

Posted by Steve Moran | Feb 5, 2016 | Leadership | 0 |

Motivating and growing great teams.

Would You Ever Send Your Front-Line Staff to a Convention . . with Spending Money?

Posted by Steve Moran | Feb 5, 2016 | Leadership | 0 |

This will likely be one of the most audacious leadership stories you have ever read.

Getting Senior Living Design Right . . . The Second Time

Posted by Steve Moran | Feb 4, 2016 | Development | 0 |

If at first you don’t succeed…rebuild.

Crazy Cool Stuff From Around The Web

Posted by Steve Moran | Feb 3, 2016 | Life Enrichment | 0 |

Drinking & Dementia, Deceptive Brain Health Ads, How To Not Say the Wrong Thing and more…

This Leader is Not Afraid To Fail!

Posted by Steve Moran | Feb 2, 2016 | Leadership | 0 |

How many times have we all taken a step back from something that we thought might be a great idea?

Will Self-Driving Cars Undermine Senior Living?

Posted by Steve Moran | Feb 1, 2016 | Life Enrichment | 0 |

This Technology is coming.

Will Any of This Technology Work for You?

Posted by Steve Moran | Jan 29, 2016 | Leadership, Life Enrichment | 0 |

Highlights from CES

Final Quarter NIC Map Data Suggests All is Good . . . Maybe

Posted by Steve Moran | Jan 28, 2016 | Leadership, Sales & Marketing | 0 |

All that glitters may not be gold…

Was I Ever Like This?

Posted by Steve Moran | Jan 27, 2016 | Leadership, Sales & Marketing | 0 |

A solution to the Aggressive Vendor vs. Executive Gatekeeper problem.

When a Senior Living Community Closes . . .

Posted by Steve Moran | Jan 27, 2016 | Leadership | 0 |

Tough decisions don’t have to be bad decisions.

Mainstreet and Bill Thomas are About to Turn Long-Term Care Upside Down

Posted by Steve Moran | Jan 26, 2016 | Development, Leadership | 0 |

Mainstreet is changing the game.

Life Is Hard and . . .

Posted by Steve Moran | Jan 25, 2016 | Life Enrichment | 0 |

Frankly my dear, I don’t give a damn.

How To Avoid The Financial Bellyaches Of The Past

Posted by Steve Moran | Jan 22, 2016 | Development | 0 |

A look to the future with Steve Monroe and SeniorCare Investor

A Community I Would Live In

Posted by Steve Moran | Jan 21, 2016 | Sales & Marketing | 0 |

My list is growing…

The Force Behind Chartwell Retirement Residences

Posted by Steve Moran | Jan 20, 2016 | Leadership | 0 |

Winning the Clone Wars of Senior Living…

Building A Senior Living Organization Where Teams Love Coming to Work

Posted by Steve Moran | Jan 19, 2016 | Leadership | 0 |

How to create a culture where team members love coming to work each and every day.

This Story Should Be About Senior Living, Not AT&T

Posted by Steve Moran | Jan 18, 2016 | Life Enrichment | 0 |

Instead of dumbing down the technology, educate the consumer!

This Horrifying Nursing Home Story is Absolutely Fixable

Posted by Steve Moran | Jan 15, 2016 | Leadership | 0 |

It is elder abuse plain and simple. It must not, cannot and should not be tolerated

Does a Senior Living Writer Have Any Business Wasting a Week at CES?

Posted by Steve Moran | Jan 14, 2016 | Leadership, Life Enrichment | 0 |

It is not for the easily annoyed, impatient or faint of heart.

A Practical Senior Living Story from Uber

Posted by Steve Moran | Jan 13, 2016 | Leadership | 0 |

Uber customer gets handed $490 bill for an 18-mile ride…

The Future Is Now According To This Guy

Posted by Steve Moran | Jan 12, 2016 | Leadership, Life Enrichment | 0 |

An intro to Ambient Intelligence with Ron Galloway

If You Are Looking to Be a Better Leader in 2016 . . . .

Posted by Steve Moran | Jan 8, 2016 | Leadership | 0 |

One of the most telling traits of great leaders is that they are never satisfied…

Random Stuff

Posted by Steve Moran | Jan 8, 2016 | Life Enrichment | 0 |

A little bit of everything…

A Non-Traditional Way to Fill Empty Apartments

Posted by Steve Moran | Jan 7, 2016 | Sales & Marketing | 0 |

A new approach to an old problem.

Breaking: The Senior Living Executive Shuffle

Posted by Steve Moran | Jan 6, 2016 | Leadership | 0 |

The first leadership changes of the year

Shut Up and Start Listening!

Posted by Steve Moran | Jan 5, 2016 | Leadership | 0 |

The choice is not ours to make anymore.

Finding the Best Fit — BayBridge Seems Just Right

Posted by Steve Moran | Jan 4, 2016 | Leadership, Life Enrichment | 0 |

Treating a person as a person…

5 Emerging Trends That Will Increase Your Bottom Line

Posted by Steve Moran | Dec 30, 2015 | Leadership, Sales & Marketing | 0 |

5 emerging trends that can make every senior living company buckets of additional bottom-line cash!

Getting There is Half the Fun

Posted by Steve Moran | Dec 29, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

Think globally. Act locally.

“I Can’t Hear Anything . . . It’s Way Too Loud”

Posted by Steve Moran | Dec 28, 2015 | Life Enrichment | 0 |

Get the scoop on the new Eversound Wireless Listening System

Random Stuff You Might Be Interested In — Christmas Edition

Posted by Steve Moran | Dec 24, 2015 | Leadership | 0 |

Some fun and important stories…a little bit of everything!

Politics, the Election and Senior Living

Posted by Steve Moran | Dec 23, 2015 | Leadership | 0 |

Highlights from the National Investment Center — Politics & Policy

Energy Drinks — A Serious Cure for Alzheimers?

Posted by Steve Moran | Dec 22, 2015 | Leadership | 0 |

Or is it just a modern version of snake oil?

What Do You Want to Be When You Grow Up?

Posted by Steve Moran | Dec 22, 2015 | Life Enrichment | 0 |

What is on your bucket list in the time you have left?

The Canadians Lead the Charge on Assisted Living Certification

Posted by Steve Moran | Dec 21, 2015 | Leadership | 0 |

Would your community measure up?

Random Stuff You Might Be Interested In

Posted by Steve Moran | Dec 18, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

A little bit of everything…

The Blab You Won’t Want to Miss

Posted by Steve Moran | Dec 17, 2015 | Leadership | 0 |

Learn how you can have team members who are excited to come to work each day!

Will Capital Senior Living Resist?

Posted by Steve Moran | Dec 16, 2015 | Leadership | 0 |

Are profits all that matter?

The Most Remarkable Aging2.0 AgeTech Presentation

Posted by Steve Moran | Dec 15, 2015 | Leadership | 0 |

But . . . not what you think. . . .

Random Stuff You Might Be Interested In

Posted by Steve Moran | Dec 11, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

A little bit of everything…

A Senior Living Technology Success Story

Posted by Steve Moran | Dec 9, 2015 | Leadership | 0 |

Would you have the guts to do this?

If Seniors Lived to 120 . . .

Posted by Steve Moran | Dec 9, 2015 | Life Enrichment | 0 |

Is it really a good thing?

Still Looking For That Killer App

Posted by Steve Moran | Dec 8, 2015 | Leadership | 0 |

Reflections on the Aging2.0 AgeTech Expo

4 Questions to Ask Every Single Day

Posted by Steve Moran | Dec 7, 2015 | Leadership | 0 |

Creating a dynamic team may be simpler than you think.

One Nursing Home Puts Lipstick on a Pig

Posted by Steve Moran | Dec 4, 2015 | Sales & Marketing | 0 |

Would you boast about being average?

Elmcroft Gets Out of the Skilled Nursing Business

Posted by Steve Moran | Dec 3, 2015 | Leadership | 0 |

And it’s a healthy decision . . . for all of us!

The Much Anticipated Argentum (Formerly ALFA) Industry Report is Almost Here

Posted by Steve Moran | Dec 1, 2015 | Leadership | 0 |

The New Argentum Report – Coming January 2016

The Capital One Team Reflects on Current Market Trends

Posted by Steve Moran | Nov 30, 2015 | Sales & Marketing | 0 |

An inside look at where we are headed…

This Is So Wrong: More on Low-Income Seniors

Posted by Steve Moran | Nov 30, 2015 | Leadership | 0 |

The senior living industry has largely ignored this real and growing issue!

I Know What I Want To Say

Posted by Steve Moran | Nov 25, 2015 | Life Enrichment | 0 |

My thanks…

Families Say Technology Has Little Value

Posted by Steve Moran | Nov 23, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

“We’ve not yet found the killer app for caregiving, other than paid in-home care”

Is Retirement Now A Bad Word?

Posted by Steve Moran | Nov 20, 2015 | Sales & Marketing | 0 |

Redefining retirement…

Senior Living Leadership Lessons From Donald Trump

Posted by Steve Moran | Nov 19, 2015 | Leadership | 0 |

This is not an article about politics… honest.

A Machine Is Controlling Your Marketing Destiny . . . Today

Posted by Steve Moran | Nov 17, 2015 | Sales & Marketing | 0 |

Making the machines work for you…

Is Your Company A Place Where Everybody Knows Your Name

Posted by Steve Moran | Nov 16, 2015 | Leadership | 0 |

Sometimes an old-school approach is the newest idea!

5 Reasons You Should Attend the Aging2.0 AgeTech Expo

Posted by Steve Moran | Nov 13, 2015 | Leadership | 0 |

Don’t miss out!

Let’s Take a Bunch of 80 Year Olds to Burning Man!

Posted by Steve Moran | Nov 12, 2015 | Life Enrichment | 0 |

Wait . . . WHAT???

Capital One and the State of Senior Living—A Lender’s Perspective

Posted by Steve Moran | Nov 10, 2015 | Life Enrichment | 0 |

An inside scoop on what lenders really think…

The Frothy World of Skilled Nursing

Posted by Steve Moran | Nov 9, 2015 | Leadership | 0 |

Out with the old… in with the new. Are you in or out?

Senior Living Dramatically Reduces the Risk of Depression

Posted by Steve Moran | Nov 6, 2015 | Life Enrichment | 0 |

Is in-person face-to-face contact really that important anymore?

It’s LifeBio, Not DeathBio

Posted by Steve Moran | Nov 5, 2015 | Life Enrichment | 0 |

We do not remember the days, we remember the moments.

LeadingAge Moves to Kill The Term CCRC

Posted by Steve Moran | Nov 3, 2015 | Leadership | 0 |

Change is everywhere… and it’s a good thing!

The Weird Lack of Transparency

Posted by Steve Moran | Nov 2, 2015 | Leadership | 0 |

No! Don’t look!

6 Reasons Why Senior Living Needs to Mimic REI’s Crazy Bold Move

Posted by Steve Moran | Oct 30, 2015 | Sales & Marketing | 0 |

If REI can do it . . . we can too!

Something Every Single Senior Living Provider Should Be Doing

Posted by Steve Moran | Oct 29, 2015 | Leadership | 0 |

When you love somebody… they are not going to leave.

Love Thy Employees: A Look at the Unique Culture at Trilogy

Posted by Steve Moran | Oct 28, 2015 | Employee Engagement, Leadership | 0 |

“It’s tough to serve people if the people that are serving the people aren’t happy.”

Is Senior Living Undervalued? Yes I Know You Think I Am Nuts!

Posted by Steve Moran | Oct 26, 2015 | Sales & Marketing | 0 |

Beth Mace walks us through some interesting investment aspects of Senior Living.

The Bogus Affordable Senior Living Problem

Posted by Steve Moran | Oct 26, 2015 | Sales & Marketing | 0 |

Is it really as big of a deal as we make it out to be?

If We Are Ever Going to Get This Culture Thing Right – According to Stanley McChrystal

Posted by Steve Moran | Oct 23, 2015 | Leadership | 0 |

How much do you trust your team?

Horses and Dementia . . . Are They Nuts?

Posted by Steve Moran | Oct 20, 2015 | Life Enrichment | 0 |

Horses mirror the emotions of people working with them.

Is There Really a Labor Crisis?

Posted by Steve Moran | Oct 19, 2015 | Leadership | 0 |

There may be more to the story than you think!

Got My Head Spun Around On My Neck Last Week at AHCA

Posted by Steve Moran | Oct 16, 2015 | Leadership | 0 |

This article will inspire you. Money back guarantee

A Goal vs. The Goal

Posted by Steve Moran | Oct 15, 2015 | Leadership | 0 |

Do you know the difference between realistic expectations and unrealistic aspirations?

5 Deficiency-Free Surveys In A Row

Posted by Steve Moran | Oct 13, 2015 | Leadership | 0 |

Do you know the recipe for success? We do!

There has to be a place where people are safe. And evidently, that place is hard to find.

Posted by Steve Moran | Oct 13, 2015 | Leadership | 0 |

Senior living provides a great safe environment that mitigates many risks, but not all.

The Best Ever Adaptive Dementia Eating Utensils

Posted by Steve Moran | Oct 12, 2015 | Life Enrichment | 0 |

Finger foods just got a whole lot more interesting!

Brookdale Knocks It Out of the Park for Their Team

Posted by Steve Moran | Oct 12, 2015 | Sales & Marketing | 0 |

As Seen On TV…

Full Steam Ahead . . . Sort of . . . Reflections on NIC

Posted by Steve Moran | Oct 9, 2015 | Leadership | 0 |

An overview of the recent National Investment Center for Senior Housing meeting.

Senior Living Developers Are Optimistic Pessimists – Does That Include You?

Posted by Steve Moran | Oct 8, 2015 | Development | 0 |

When it comes to the future of new development in Senior Living – do you know where you stand?

What You Should Know About Mather LifeWays

Posted by Steve Moran | Oct 8, 2015 | Leadership | 0 |

An introduction to Mather LifeWays

A Simple Way to Create Passionate Team Members

Posted by Steve Moran | Oct 7, 2015 | Leadership | 0 |

Do your employees make an impact? Do you?

When Employees Don’t Care

Posted by Steve Moran | Oct 6, 2015 | Employee Engagement, Leadership | 0 |

Employee satisfaction… is it even possible anymore?

The CCRC Value Proposition

Posted by Steve Moran | Oct 4, 2015 | Leadership | 0 |

An Interview with Warren Spieker on the CCRC Value Proposition . . . and more.

ALFA Has a New Name & Senior Housing Forum Has A Podcast Channel

Posted by Steve Moran | Oct 1, 2015 | Development | 0 |

Important Announcements: Alfa has a new name and Senior Housing Forum now has a podcast channel!

We Could Do This . . . ALFA, ASHA, LeadingAge, NIC

Posted by Steve Moran | Sep 30, 2015 | Leadership | 0 |

I know . . . blah, blah, blah, not Starbucks again. But . . . this is really important.

Still Working In Senior Living

Posted by Steve Moran | Sep 29, 2015 | Life Enrichment | 0 |

I am on this Quixote-like quest to find ways that seniors living in senior living communities can continue to live purposeful lives.

Research Uncovers Mind Blowing Realities About Caregivers and Senior Living

Posted by Steve Moran | Sep 28, 2015 | Sales & Marketing | 0 |

Do you really know what factors make the biggest impact in senior care living decisions?

Remembering Granger Cobb

Posted by Steve Moran | Sep 28, 2015 | Life Enrichment | 0 |

In Memory of Granger Cobb

It Rained and It Rained and It Rained . . .

Posted by Steve Moran | Sep 25, 2015 | Leadership | 0 |

It didn’t take them long to realize that a short had clobbered the whole electrical system and that there was no easy fix.

Milking Hot Topics To Promote Your Community – A Lesson from “The View”

Posted by Steve Moran | Sep 24, 2015 | Sales & Marketing | 0 |

A marketing lesson for senior living from “The View’s” Screwball response to the Miss America Nurse Monologue.

Are You A Delusional Or Brilliant Senior Living Developer/Operator?

Posted by Steve Moran | Sep 22, 2015 | Leadership | 0 |

Are you fooling yourself or are you truly the next big thing?

The White Collar Work Rules Exemption – Another View

Posted by Steve Moran | Sep 21, 2015 | Leadership | 0 |

I am thinking this may be the most universally unpopular post in the senior living leadership community I have ever written, but here goes.

Creating “A Team” Executive Directors and Salespeople

Posted by Steve Moran | Sep 18, 2015 | Leadership | 0 |

Understanding the true value of mentorship.

100% Occupied Before Opening

Posted by Steve Moran | Sep 17, 2015 | Leadership | 0 |

How deep are your roots?

The Free Referral Source

Posted by Steve Moran | Sep 15, 2015 | Sales & Marketing | 0 |

Free leads . . . really!

Are Consumers Still Attracted to CCRCs?

Posted by Steve Moran | Sep 14, 2015 | Sales & Marketing | 0 |

Do we need to retire Continuing Care Retirement Communities?

Brookdale Makes Executive Directors’ Lives Easier

Posted by Steve Moran | Sep 11, 2015 | Leadership | 0 |

How do you create a positive experience for leaders without micromanaging their abilities?

This Place Would Be Perfect If You Added One More Thing

Posted by Steve Moran | Sep 9, 2015 | Life Enrichment | 0 |

While it is possible to develop a new project that is a disaster, it is tough.

Do You Ask For Help When You Should . . . I Bet You Don’t

Posted by Steve Moran | Sep 8, 2015 | Life Enrichment | 0 |

Dad also says he is happy . . . but I am not so sure.

Be Careful About Believing Our Own BS

Posted by Steve Moran | Sep 2, 2015 | Sales & Marketing | 0 |

Are we telling ourselves the truth or just what we want to hear?

Here Is What Senior Housing Forum Readers Are Thinking and Doing

Posted by Steve Moran | Sep 1, 2015 | Development | 0 |

The results are in!

Are You Leveraging Moments of Opportunity?

Posted by Steve Moran | Aug 28, 2015 | Leadership | 0 |

Nothing is more expensive than a missed opportunity.

Could This Work at Scale?

Posted by Steve Moran | Aug 27, 2015 | Sales & Marketing | 0 |

Bigger is not always better.

The Big Assisted Living Fraud

Posted by Steve Moran | Aug 24, 2015 | Sales & Marketing | 0 |

Don’t say I didn’t warn you!

A Frank Discussion About Senior Living Pricing

Posted by Steve Moran | Aug 21, 2015 | Sales & Marketing | 0 |

Free Webinar on Pricing Moderated by Steve Moran

You Will Be Sorry If You Do Not Watch These Two Videos

Posted by Steve Moran | Aug 21, 2015 | Leadership | 0 |

Neither of these videos have anything much to do with senior living . . . except they do.

You and Your Organizations Have Problems You Don’t Even Know About

Posted by Steve Moran | Aug 20, 2015 | Leadership | 0 |

There are three ignored problems in our industry . . . do you know what they are?

Why You Need to Quit Hiring Smart People

Posted by Steve Moran | Aug 18, 2015 | Leadership | 0 |

Sometimes the smartest person for the job is not the best person for the job.

An Extraordinary Way To Solve The Dementia Weight Loss Problem

Posted by Steve Moran | Aug 17, 2015 | Life Enrichment | 0 |

What do you do when the drugs intended to benefit residents could very well be causing harm?

You Need to Take Your Residents for a Walk in the Woods Every Day

Posted by Steve Moran | Aug 17, 2015 | Life Enrichment | 0 |

Get up. Get out. Get living.

Doc In The Box for Senior Living?

Posted by Steve Moran | Aug 14, 2015 | Life Enrichment | 0 |

Hello, may I take your order?

Is This Really The New Normal?

Posted by Steve Moran | Aug 13, 2015 | Sales & Marketing | 0 |

Strong signs of a weak market . . . .

Do You Get Asked For This Kind of Advice?

Posted by Steve Moran | Aug 12, 2015 | Leadership | 0 |

Because it is the right thing to do . . . We need to have answersBecause it is good for business ....

The Worst Week of My Life

Posted by Steve Moran | Aug 11, 2015 | Life Enrichment | 0 |

Sometimes the world actually does stop turning…

6 Teachable Moments From Brookdale’s Rocky Road

Posted by Steve Moran | Aug 10, 2015 | Sales & Marketing | 0 |

It is inevitable that things go wrong. When we are smart, we learn from out own . . . when we are brilliant we learn from the challenges that others face.

The Baffling Brookdale Slide

Posted by Steve Moran | Aug 6, 2015 | Leadership, Sales & Marketing | 0 |

Is it possible to be both a success and a failure? Let’s ask Brookdale…

Give Me A Break . . . You Really Do Have Enough Leads

Posted by Steve Moran | Aug 5, 2015 | Sales & Marketing | 0 |

In broad terms, age and income senior living leads fall into just two buckets… do you know what those two buckets are?

What Is The Best Thing You Do Each Day?

Posted by Steve Moran | Aug 4, 2015 | Leadership | 0 |

The Wisdom of Senior Living Executives

Chaos and Confusion In Senior Living

Posted by Steve Moran | Aug 3, 2015 | Leadership | 0 |

Chaos, confusion and disruption in the world of senior and post-acute care present a great opportunity for providers who are willing take the time to understand the changes and to “embrace the chaos”.

Do We Really Need Another Senior Living Executive Summit?

Posted by Steve Moran | Jul 31, 2015 | Leadership | 0 |

Really the question is this: What makes this event unique or special?

Not Exactly Senior Living . . . Something New

Posted by Steve Moran | Jul 27, 2015 | Leadership | 0 |

If you are a traditional senior living provider, from independent living to skilled nursing you can fear this new model as competition or see them as an additional resource that can feed you residents.

The Problem Is That You Will Never Know

Posted by Steve Moran | Jul 24, 2015 | Sales & Marketing | 0 |

The bitter pill is that when a bad prospect interaction occurs, the leadership of the community will almost never know.

A New Documentary about Failed Senior Living in California

Posted by Steve Moran | Jul 23, 2015 | Leadership | 0 |

While we never like to hear anything bad about senior living, the reality is that there are some terrible operators

I Confess . . . I Got It Wrong

Posted by Steve Moran | Jul 22, 2015 | Leadership | 0 |

I saw serious moral issues with the idea that what Mainstreet and others who are deep into transitional care space would end up doing to seniors and those who worked in those traditional nursing homes.

The Single Most Profitable Senior Living Opportunity – Almost Certainly Not What You Are Doing

Posted by Steve Moran | Jul 21, 2015 | Sales & Marketing | 0 |

These communities are really the pioneers in the concept of universal workers.

Meet Welbrook Senior Living

Posted by Steve Moran | Jul 20, 2015 | Sales & Marketing | 0 |

…the beginning of the dream that turned into Welbrook Senior Living.

Drama in Dementia Care . . . The Good Kind

Posted by Steve Moran | Jul 17, 2015 | Life Enrichment | 0 |

This is crazy cool stuff.

Meaningful Metrics for Sales Teams

Posted by Steve Moran | Jul 15, 2015 | Sales & Marketing | 0 |

Measuring and monitoring time in the Selling zone, especially planning and creative follow up t have led to spectacular results and they result in higher-functioning residents and happier more successful, less stressed out sales people who want to stay.

Are Your Salespeople Doing Things That Produce Results?

Posted by Steve Moran | Jul 13, 2015 | Sales & Marketing | 0 |

Just about every sales organization has some sort of CRM and reporting protocol that management, owners and capital providers can monitor sales performance and predict future results

Don’t Be a Jerk

Posted by Steve Moran | Jul 13, 2015 | Sales & Marketing | 0 |

Do your homework about the company or individual you’re pitching and above all, don’t be a jerk.

West Living Counters The Ill-Informed Negative Stigma

Posted by Steve Moran | Jul 10, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

our industry should be intent on creating an experience that shouldn’t be missed

Overnight In A Community

Posted by Steve Moran | Jul 8, 2015 | Sales & Marketing | 0 |

Friendliness means having real adult conversations about life and the world.

What Makes You Better?

Posted by Steve Moran | Jul 7, 2015 | Sales & Marketing | 0 |

There are ultimately two things that create value. The first is uniqueness (in a positive way of course) and the second is scarcity.

Is “Employee’s First” the Right Way to Run a Senior Living Company?

Posted by Steve Moran | Jul 1, 2015 | Leadership | 0 |

I knew I had to go meet that guy.

An Extraordinary Story of High School Students and Senior Living Residents Growing Together

Posted by Steve Moran | Jun 26, 2015 | Life Enrichment | 0 |

This recently published video produced by Sienna Senior Living out of Canada is worth the 5 minute...

Why Fear of Dementia is A Good Thing

Posted by Steve Moran | Jun 24, 2015 | Life Enrichment | 0 |

Every single resident has a story and some are going to be crazy good.

I Tried To Tour . . .

Posted by Steve Moran | Jun 24, 2015 | Sales & Marketing | 0 |

We must, must, must be continuously talking about customer service and why it is so important.

We Should Be Able To Do Better Than The Cruise Ship Industry

Posted by Steve Moran | Jun 22, 2015 | Life Enrichment | 0 |

I believe there is a substantial market for senior living communities that are all about purpose.

One Question: What’s A Great Day In Senior Living?

Posted by Steve Moran | Jun 19, 2015 | Leadership | 0 |

Just one question for leaders . . .

6 Finalists For The $10,000 Prize Announced

Posted by Steve Moran | Jun 19, 2015 | Leadership, Life Enrichment | 0 |

It could be that for the winner, the bragging rights will turn out to be more valuable than the $10,000

4 Areas of Senior Living That Need Rethinking

Posted by Steve Moran | Jun 15, 2015 | Leadership | 0 |

I eat breathe and sleep senior living. In my view it is the greatest possible business sector for anyone to work in.

A Terrible Way to Tell the World about a New Venture

Posted by Steve Moran | Jun 15, 2015 | Leadership | 0 |

I was surprised when I saw that Tana Gall and Jason Childers left Merrill Gardens.

Could Assisted Living Be An Experience That Shouldn’t Be Missed?

Posted by Steve Moran | Jun 11, 2015 | Life Enrichment | 0 |

When asked directly, more than 75% of Millennials, said that “when it comes to money, ‘experiences’ trump ‘things’

Will ASHA Be The One . . .

Posted by Steve Moran | Jun 9, 2015 | Development, Leadership | 0 |

Many seniors reject senior living because they perceive it as a” less than” experience.

What Families Really Think About Senior Housing Tours

Posted by Steve Moran | Jun 4, 2015 | Sales & Marketing | 0 |

Well, we asked them

If You Have Ever Created a Last Big Experience For a Resident You Should Likely Stop Doing That

Posted by Steve Moran | Jun 4, 2015 | Life Enrichment | 0 |

It exemplified the single biggest failure of senior living

Stupid, Stupid, Stupid

Posted by Steve Moran | Jun 2, 2015 | Leadership | 0 |

You think I am wrong . . . here is their tag line “We like epic s##t”.

Download Test

Posted by Steve Moran | Jun 1, 2015 | Development | 0 |

This is a test of a download form. I want to require a form to be filled out to get a downloadFill out this form and you will be redirected to the white paper.

From Brookdale’s Perspective – A Conversation with Andy Smith

Posted by Steve Moran | Jun 1, 2015 | Leadership | 0 |

The overarching concern I and other have expressed is that Brookdale would favor short-term shareholder value over residents, family members and team members.

Are You Plagued With The Never Good Enough Problem?

Posted by Steve Moran | May 29, 2015 | Development | 0 |

As a kid growing up it didn’t matter what I did but my father never quite approved.

Aging in North America:The Greatest Travesty?

Posted by Steve Moran | May 22, 2015 | Leadership, Life Enrichment | 0 |

I can remember looking at the old people and thinking and knowing that it would be cool to be that old when the time came.

Would You Turn Your Life Upside Down Like Ian?

Posted by Steve Moran | May 21, 2015 | Leadership | 0 |

Vigil Health Solutions Staffer Set to ‘Walk His Talk

Do You Love or Hate Technology?

Posted by Steve Moran | May 20, 2015 | Leadership | 0 |

Owners, developers, regional managers, executive directors love technology. Too often line staff have the opposite perspective

I Bet You Can’t Figure This Out

Posted by Steve Moran | May 19, 2015 | Development | 0 |

It is the craziest thing, but the senior living market penetration rates are all over the board.

How Would You Respond To This One Question?

Posted by Steve Moran | May 15, 2015 | Leadership | 0 |

I can’t remember exactly when I first stumbled across the viral video series “Fifty People...

The 10 Best Lead Generation Practices You Need to Follow

Posted by Steve Moran | May 14, 2015 | Sales & Marketing | 0 |

Research shows that about 1/3 of online searchers of senior care resources prefer to get an overview of their options from a one-stop shop like a directory site

Brookdale You Are Breaking My Heart

Posted by Steve Moran | May 13, 2015 | Leadership | 0 |

My other title was The confessions of a discouraged shareholder”

The Cluelessness of the Culture Change/Person-Centered Care Movement

Posted by Steve Moran | May 12, 2015 | Leadership | 0 |

I get close to the “Movement”, get frustrated, then find myself again drifting back toward the “Movement”.

How Many of These 8 Behaviors of Great Managers Do You Have?

Posted by Steve Moran | May 10, 2015 | Leadership | 0 |

Initially Google thought if they hired really smart people they would support each other and the teams would do great things together.

Talk To The Non-Buyer . . .

Posted by Steve Moran | May 8, 2015 | Sales & Marketing | 0 |

We have collected data, we have sliced and diced that data a million ways from Sunday.

Are You Willing to Walk Away?

Posted by Steve Moran | May 6, 2015 | Development | 0 |

Really good developers have the ability and the willingness to walk away

Adam Sandler Inspires Dementia Treatment

Posted by Steve Moran | May 5, 2015 | Life Enrichment | 0 |

A number of years ago, when dementia was just coming to the forefront, there was this little joke...

Can a Married Man and Woman Continue to Have Sex When One of Them Has Dementia?

Posted by Steve Moran | May 4, 2015 | Leadership, Life Enrichment | 0 |

There is a fascinating case winding its way through the criminal court system in Iowa where a...

100% Financing For Your Next Senior Living Development

Posted by Steve Moran | May 1, 2015 | Development | 0 |

I don’t quite know why, but somehow this sounds not quite right.

Should Senior Living CEOs Blog? – Part 2

Posted by Steve Moran | Apr 29, 2015 | Development, Leadership | 0 |

Every company has a culture. It is either accidental or purposeful.

9 Reasons to Look Forward to ALFA

Posted by Steve Moran | Apr 29, 2015 | Leadership, Sales & Marketing | 0 |

Here is why I am looking forward to ALFA. What’s on your list?

Should Senior Housing CEOs Blog? – Part 1

Posted by Steve Moran | Apr 29, 2015 | Development, Leadership | 0 |

I am convinced that every senior housing CEO should blog and that they should blog for three distinct audiences

A Conversation About Occupancy and Lead Generation

Posted by Steve Moran | Apr 28, 2015 | Leadership, Sales & Marketing | 0 |

Usually people are targeting 94, 95, to 96% to really be able to run a profitable business

What Does Senior Living Want To Be When It Grows Up?

Posted by Steve Moran | Apr 27, 2015 | Leadership | 0 |

What this all suggests is that we are rapidly and with abandon, turning our assisted living communities into medical care communities

My Version of Cat Videos – But With A Higher Intent

Posted by Steve Moran | Apr 24, 2015 | Leadership, Life Enrichment | 0 |

The father discovers an assisted living brochure in his son’s desk and goes off on a rant about how if they put him in assisted living he might as well die.

5 Questions for James Balda on Credentialing

Posted by Steve Moran | Apr 24, 2015 | Leadership | 0 |

The details are important.

ALFA Proves Its Value

Posted by Steve Moran | Apr 23, 2015 | Leadership | 0 |

I have this sort of ambivalent view of industry trade associations.

Senior Living Cannibals in California

Posted by Steve Moran | Apr 22, 2015 | Sales & Marketing | 0 |

I don’t quite know why we keep doing this, but from time to time one player in the senior living sector seems to delight in demonizing their competitors.

Boredom and Surprise – Teens and Elders

Posted by Steve Moran | Apr 21, 2015 | Life Enrichment | 0 |

if the title is boring

The Great Amenity Creep

Posted by Steve Moran | Apr 20, 2015 | Development | 0 |

It always kind of gives me gas

Are We Waiting For The Bubble to Burst

Posted by Steve Moran | Apr 17, 2015 | Development | 0 |

In the past couple of weeks I have read stories and heard presentations that are diametrically...

Assisted Living Residents Fight For Their Right to Party

Posted by Steve Moran | Apr 16, 2015 | Life Enrichment, Sales & Marketing | 0 |

Last week while curating articles for the “Around the Web” section of Senior Housing Forum I found...

Is Your Website Ready for April 21?

Posted by Steve Moran | Apr 15, 2015 | Sales & Marketing | 0 |

Anticipation of these major search events strike fear and trembling in the hearts of companies that are heavily dependent on web search optimization

2 – 4 Rings

Posted by Steve Moran | Apr 14, 2015 | Sales & Marketing | 0 |

There is this huge, constant dichotomy in the senior living industry. Occupancy is currently around 90% and improving slightly each quarter, yet everyone is constantly worried about and struggling to keep, maintain and grow occupancy.

Brutal Self-Assessment

Posted by Steve Moran | Apr 13, 2015 | Leadership | 0 |

The managers of these organizations and these initiatives are unwilling to engage in a brutal self-assessment of their needs, their challenges, and their weaknesses. The result is that needs and weaknesses are masked.

Panel of Experts: How Senior Living Communities Reach Consumers

Posted by Steve Moran | Apr 8, 2015 | Sales & Marketing | 0 |

A panel of senior living experts talk about how to reach senior living consumers.

Lessons from Google: Avoiding the Inevitable

Posted by Steve Moran | Apr 7, 2015 | Leadership, Sales & Marketing | 0 |

The first lesson is something we know intrinsically about Boomers . . . about ourselves. We love denial. We don’t want to get old, we refuse to get old

Google Says . . .

Posted by Steve Moran | Apr 6, 2015 | Sales & Marketing | 0 |

Google recently commissioned a third party study that was done by Ipsos on how younger and older boomers and how they search for senior living.

Who Takes The Risk?

Posted by Steve Moran | Apr 2, 2015 | Sales & Marketing | 0 |

Jay Goldstein talks with Steve Moran about Pay per move-in vs. Pay per lead

Just Like Home . . . or Not – The Key to Being Recommendable

Posted by Steve Moran | Mar 30, 2015 | Development, Sales & Marketing | 0 |

Do you want more referrals? Make sure your community is just like home!

It’s Friday . . . Not So Heavy: If You Could Go Back In Time . .. And More

Posted by Steve Moran | Mar 27, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

It’s Friday . . . Lightening up just a bit: If you could go back in time . .. and more

A Sobering Reality Check . . . For Me

Posted by Steve Moran | Mar 26, 2015 | Development, Leadership, Life Enrichment | 0 |

Am I just a dreamer and that my assumption that residents still want to give, want to teach and learn wrong?

Telling Our Story Better – Starbucks Controversial “Race Together” Campaign and Senior Living

Posted by Steve Moran | Mar 25, 2015 | Leadership, Life Enrichment, Sales & Marketing | 0 |

Two fascinating stories last week that while seemingly unrelated, point to the exact same gap in...

The Big NIC Challenge

Posted by Steve Moran | Mar 24, 2015 | Development | 0 |

I will never forget my first NIC (National Investment Center for Seniors Housing & Care) conference. It was exciting and terrifying.

Why the Brookdale Spinoff Challenge is a Scary Thing

Posted by Steve Moran | Mar 24, 2015 | Sales & Marketing | 0 |

There is a company called Sandell Management that has recently acquired a substantial number of shares in Brookdale Senior Living. They are a firm that has a long history of pushing companies into making substantive changes in how they do business with the goal of improving shareholder value.

Donate to My Cause . . . Without Spending a Dime!

Posted by Steve Moran | Mar 23, 2015 | Leadership | 0 |

I somehow ended up being the organizer of a group of men to “Walk a Mile in Her Shoes”, a nationwide campaign to raise money to fight violence against woman.

My “Full Frontal Attack on Bill Thomas” — Thinking About Person-Centered Care

Posted by Steve Moran | Mar 23, 2015 | Leadership | 0 |

Martin Bayne Accuses me of two things . . .

4 Easy Ways to Control Food Costs

Posted by Steve Moran | Mar 20, 2015 | Leadership | 0 |

Every time I publish an article related to dining and food service, readership for that article jumps. It always kind of startles me, but shouldn’t.

Will Interactive Content Be The Thing For Senior Living In 2015?

Posted by Steve Moran | Mar 19, 2015 | Sales & Marketing | 0 |

As an industry, senior living seems to acknowledge that we are laggards when it comes to just about every single new thing,

When Disasters Hit . . .

Posted by Steve Moran | Mar 18, 2015 | Leadership | 0 |

What do you do today or what provisions have you made to communicate with line staff in times of crisis?

Crowd Source Your Next Senior Living Development Project to Improve Your Referral Network

Posted by Steve Moran | Mar 18, 2015 | Development | 0 |

There are two reasons organizations use crowd sourcing.

Jitterbug Phone and Senior Living

Posted by Steve Moran | Mar 17, 2015 | Life Enrichment | 0 |

If you are in the aging business you have to at least be aware of the Jitterbug phones.

Building the Perfect Lender Package

Posted by Steve Moran | Mar 16, 2015 | Development | 0 |

Particularly for small and mid-sized companies, putting together the research and business plans for a lender’s package may seem daunting.

When to Reach Beyond Your Core Competencies?

Posted by Steve Moran | Mar 12, 2015 | Leadership | 0 |

I recently had the opportunity to chat with Jeffrey P. Freimark, President/CEO of Miami Jewish...

Conference Junkie Trip Report: 2015 Northern CA Healthcare Real Estate Summit

Posted by Steve Moran | Mar 11, 2015 | Development, Leadership | 0 |

I am pretty sure I attend more senior living conferences than anyone else I know. I get to hear what other people are thinking and have great conversations about what both vendors and providers are doing to advance how we care for elders.

A New Disaster Looming for Nursing Homes?

Posted by Steve Moran | Mar 9, 2015 | Development, Leadership | 0 |

Is this good or bad news for the post acute/senior living world?

Bill Thomas Says: “I Am An Abolitionist”

Posted by Steve Moran | Mar 6, 2015 | Leadership, Life Enrichment | 0 |

When I first read this article I was a bit startled and even outraged. My thinking was that while, in a theoretical sense, I agree with him sort of . . . that he doesn’t really grasp the economic and practical realities of the world today.

Will EB-5 Financing Do Great Damage to the Senior Living Sector?

Posted by Steve Moran | Mar 5, 2015 | Development | 0 |

Last week I was talking to a leader in the senior living space about how hot the senior living...

52,000 Views in 20 Days . . .

Posted by Steve Moran | Mar 4, 2015 | Leadership, Life Enrichment | 0 |

What really caught my eye was that in just 10 days the video had been watched more than 20,000 times

Could This Couple Steal From Your Residents?

Posted by Steve Moran | Mar 3, 2015 | Leadership | 0 |

What’s scary about this story is it is likely that just about every independent living or assisted living community is extremely vulnerable.

Is HIPAA Just Hype?

Posted by Steve Moran | Mar 2, 2015 | Leadership | 0 |

HIPAA has been the rule of the land, talked about, and debated for more than a decade

The Nursing Home 5-Star System Flim Flam

Posted by Steve Moran | Mar 2, 2015 | Leadership | 0 |

This is not the article an industry hack should write

Why Every Senior Living Community Needs A Strong Rehab Program

Posted by Steve Moran | Feb 27, 2015 | Leadership, Life Enrichment | 0 |

Every Skilled Nursing Facility provides rehabilitation services to residents. They provide these...

The Experts Opinion: Chelsea Place Memory Care Home Page

Posted by Steve Moran | Feb 26, 2015 | Sales & Marketing | 0 |

The experts weigh in on the Chelsea Place an Anthem Memory Care Community Website.

Ask The Experts – A New Series

Posted by Steve Moran | Feb 25, 2015 | Sales & Marketing | 0 |

Are you always asking yourself how you can continue to get better?

Nude Modeling In Assisted Living

Posted by Steve Moran | Feb 24, 2015 | Life Enrichment | 0 |

I kid you not!

Are You Letting Technology Control Your Business?

Posted by Steve Moran | Feb 23, 2015 | Sales & Marketing | 0 |

there are risks as we integrate technology into our businesses

Why Six Bed Assisted Living Operators Should Be Your Best Friend

Posted by Steve Moran | Feb 20, 2015 | Sales & Marketing | 0 |

One of the reasons senior living communities constantly feel occupancy challenged is that they mostly operate in island like isolation

What Keeps Us Awake At Night – Elopement

Posted by Steve Moran | Feb 19, 2015 | Development, Leadership | 0 |

These are topics that are so scary they rarely, if ever, actually get talked about at senior living conferences

Everything Senior Providers Need to Know About the Boomer Marketplace

Posted by Steve Moran | Feb 18, 2015 | Leadership | 0 |

We’re all after the ear of Baby Boomers — both as adult children of our current prospects and as our next major consumer group. But, to paraphrase Freud: What do Boomers want?

Avatars, Robots, and Wearables. What’s Next?

Posted by Steve Moran | Feb 18, 2015 | Life Enrichment | 0 |

In the upcoming years, savvy building operators will increasingly rely on cutting-edge technologies not only to boost the bottom line, but also, and perhaps more importantly, to improve the quality of life of residents.

The Hardest Thing I Will Ever Do

Posted by Steve Moran | Feb 18, 2015 | Leadership, Life Enrichment | 0 |

The hardest thing I will ever do is sign those papers. I am thankful that her time now is restful and she seems at peace.

Your Next Resident Is Looking For You – No Really It’s True

Posted by Steve Moran | Feb 17, 2015 | Sales & Marketing | 0 |

A lot of advertising dollars are wasted chasing after prospective residents who will never live in your community.

The CCRC Concept is an Ageist Nightmare — and It’s Not Just the Name

Posted by Steve Moran | Feb 16, 2015 | Leadership | 0 |

This woman and her husband spent $351,424 plus $4600 per month for the “security” of having access to the continuing care of a CCRC.

Are We Heading Into a Senior Living Glut?

Posted by Steve Moran | Feb 12, 2015 | Development | 0 |

Some experts in the senior living sector, have become concerned that with senior living being seen as the “best bet” for real estate development we are heading into a fresh glut.

Be Weird

Posted by Steve Moran | Feb 11, 2015 | Sales & Marketing | 0 |

Yep, it is a commercial, but bet you can’t resist watching it more than once.

Does Being at 90% Really Make You Happy?

Posted by Steve Moran | Feb 10, 2015 | Sales & Marketing | 0 |

I was recently talking to Andy Cohen and Katie Roper of Caring.com, a Senior Housing Forum...

The Secret Sauce of You and Your Team

Posted by Steve Moran | Feb 10, 2015 | Leadership | 0 |

The single most important ingredient at any senior living organization is the leadership team.

How to Get Your Senior Living Story on National TV

Posted by Steve Moran | Feb 9, 2015 | Leadership, Sales & Marketing | 0 |

A couple of days ago I published a story titled: Did You See The Positive Senior Living...

Breaking News: Larry Minnix Announces Retirement Plans

Posted by Steve Moran | Feb 6, 2015 | Leadership | 0 |

As the CEO of LeadingAge, Larry has been a powerful advocate for not-for-profit senior living...

Mix and Match – Interface Seniors Housing Conference

Posted by Steve Moran | Feb 5, 2015 | Development | 0 |

At the end of February, Seniors Housing Business magazine and France Media’s InterFace Conference Group, A Senior Housing Forum Partner are hosting the InterFace Seniors Housing West Conference at the Omni Los Angeles.

Did You See The Positive Senior Living Story? – A Huge Payoff

Posted by Steve Moran | Feb 5, 2015 | Sales & Marketing | 0 |

Back in October CBS news ran a terrific story about Judson Manor a senior living community in...

Tell Me Why I Should Care About You and Make It Snappy

Posted by Steve Moran | Feb 4, 2015 | Sales & Marketing | 0 |

If you are a regular follower of Senior Housing Forum you will probably agree that affecting consumer behavior is a big task. After all, it’s something most people don’t want! According to the AARP, 86% of adults over 65 plan to stay in their homes for the remainder of their lives.

The Worst Super Bowl Ads – (There Is a Senior Living Point Here)

Posted by Steve Moran | Feb 3, 2015 | Sales & Marketing | 0 |

Super Bowl is a massive American phenomena that is not just a football game

Imprisoned on a Cruise Ship

Posted by Steve Moran | Jan 29, 2015 | Leadership, Life Enrichment | 0 |

If you have read much of what I have written you know I really hate the cruise ship metaphor for senior living.

A Solution to the Problem of Affordability and Purpose

Posted by Steve Moran | Jan 28, 2015 | Development | 0 |

This project is still just a dream, but it could be a perfect way to make senior living affordable and give residents purpose.

What Would It Be Worth If I Could Tell You How to Get Your Residents to Age 100?

Posted by Steve Moran | Jan 27, 2015 | Leadership | 0 |

Next month when I give the opening general session presentation for the Marcus Evans CXO Summit in...

How to Convert Website Visitors Into Prospects

Posted by Steve Moran | Jan 26, 2015 | Sales & Marketing | 0 |

There is hardly a senior living company or community that doesn’t pay close attention to how much...

Belmont Village – Honoring Veterans

Posted by Steve Moran | Jan 26, 2015 | Leadership, Life Enrichment | 0 |

What are you doing that is unique or cool?

How Often Should You Reevaluate Your Sales and Marketing Program?

Posted by Steve Moran | Jan 23, 2015 | Sales & Marketing | 0 |

I almost wrote this piece under a pseudonym because the initial subject matter put my safety at risk . . . with my wife.

The Making of a Great Community

Posted by Steve Moran | Jan 23, 2015 | Leadership | 0 |

I am probably not supposed to say this, but in truth, there are some really great senior living communities, many many very average or ordinary senior living communities and a few that range from not great to pretty terrible.

Would You Ever Use an Executive Coach?

Posted by Steve Moran | Jan 22, 2015 | Leadership | 0 |

I confess I have been vaguely aware for a long, long time that there is such a thing as executive...

A Senior Living Challenge: Will You Dare to Be On The Top 50 List?

Posted by Steve Moran | Jan 21, 2015 | Leadership | 0 |

Several days ago, Glass Door released their list of 50 best places to work in America. These...

Three Dining Service Models

Posted by Steve Moran | Jan 20, 2015 | Life Enrichment | 0 |

With respect to resident satisfaction and food service there are two really crazy contradictory truths

Free Webinar: Marketing Senior Care to the Adult Child, Best Practices

Posted by Steve Moran | Jan 20, 2015 | Sales & Marketing | 0 |

Did you know the majority of adult child decision-makers for senior housing and care are women...

Effective Sales Coaching is Possible

Posted by Steve Moran | Jan 13, 2015 | Sales & Marketing | 0 |

Could this be there perfect sales coaching platform?

Even The Small Guys Need Love

Posted by Steve Moran | Jan 12, 2015 | Development | 0 |

I am like most people in the mainstream of senior living, I mostly pay attention to senior living...

Are You Looking For Financing?

Posted by Steve Moran | Jan 9, 2015 | Development | 0 |

When he told me he was with Capital One Bank I did a double take because the only thing I really knew about Capital One was that they issued credit cards. I had no idea that they have a deep interest in and a deep relationship with the senior living space.

Trade Show Trick or Treat

Posted by Steve Moran | Jan 7, 2015 | Leadership | 0 |

This one is mostly for the vendor community, but even for providers it is perhaps a look behind the curtain at the big challenge emerging companies have in trying to tell their story to you.

My first thought was Ageism – And then . . .

Posted by Steve Moran | Jan 7, 2015 | Life Enrichment | 0 |

What an amazing way to create purpose and meaning in the lives of seniors. While these are not senior living residents why couldn’t they be?

When Smaller is Bigger

Posted by Steve Moran | Jan 6, 2015 | Sales & Marketing | 0 |

As of today, January 5, 2015, SeniorHomes.com and Caring.com (a Senior Housing Forum Partner) have...

Is it Possible to Create Star Sales People?

Posted by Steve Moran | Jan 5, 2015 | Sales & Marketing | 0 |

In today’s world of senior living sales, managers have frustratingly limited ways to monitor and coach sales people.

16 Crazy Bits of Copy

Posted by Steve Moran | Jan 2, 2015 | Sales & Marketing | 0 |

It is hard to Imagine that anyone creating copy for a senior living community would think these things were a good way to attract new residents.

Get Your Tissue Out: A powerful reminder of the importance of what we do

Posted by Steve Moran | Dec 31, 2014 | Leadership, Life Enrichment | 0 |

This video by The Jubilee Project will bring tears to your eyes. It is a powerful reminder of why...

The Big Senior Living Deficit: Next Generation of Leadership

Posted by Steve Moran | Dec 29, 2014 | Development, Leadership | 0 |

As the senior living industry continues to grow and evolve, it is becoming clearer and clearer that finding highly educated, knowledgeable leaders is a major challenge.

Christmas Joy: Kansas City Police Play Secret Santa

Posted by Steve Moran | Dec 24, 2014 | Life Enrichment | 0 |

What if in your town you invited your staff, residents, vendors and resident families to do this same kind of thing.

Christmas Story: A Load of Coal

Posted by Steve Moran | Dec 23, 2014 | Sales & Marketing | 0 |

I am kind of questioning whether or not I should continue the tradition.

The Future of Assisted Living – Another View

Posted by Steve Moran | Dec 19, 2014 | Development | 0 |

While there will continue to be a fair amount of consolidation in the industry there will also be new emerging players providing the industry and consumers a healthy mix of large and small providers.

The New World of Assisted Living – I Am Not So Sure

Posted by Steve Moran | Dec 18, 2014 | Development, Leadership | 0 |

Howard Glickman takes a thoughtful look at assisted living. While a good read, I am not so sure he has it quite right in a number of areas.

“Pay Per Move-in” Could Be Worth It

Posted by Steve Moran | Dec 17, 2014 | Sales & Marketing | 0 |

A couple of weeks ago I spent some time with Katie Roper, the VP of Sales and Andy Cohen, the CEO and founder of Caring.com. My big challenge to them was to talk about why those big checks providers write them are worth it.

Pay Per Move-in: the Big Rip-off or Not?

Posted by Steve Moran | Dec 16, 2014 | Sales & Marketing | 0 |

As I knock around senior communities and conferences, the complaints about the cost of pay “per move-in” lead generation sites is a regular theme. It has been a bit hard for me to sort out, particularly because I have a financial relationship with Caring.com.

Do Almost All Residents Really Have Dementia?

Posted by Steve Moran | Dec 15, 2014 | Life Enrichment | 0 |

It is common thinking that way more than 50% of all senior living residents (not living in specific memory care units) have at least some mild dementia.

Tour Week 23 – Walking the Building with the Big Bosses

Posted by Steve Moran | Dec 12, 2014 | Leadership, Life Enrichment | 0 |

I can only imagine how cool it must have been for line staff to get to spend a few minutes with the top leadership of the company

Your Highest ROI for Internet Referrals [Webinar]

Posted by Steve Moran | Dec 12, 2014 | Sales & Marketing | 0 |

Do you or others on your team think your company can’t afford to pay fees for Internet referrals? Do you know how much an empty bed or lack of clientele is costing you?

Star Wars Trailer and My 180 Degree Shift On Ageism

Posted by Steve Moran | Dec 10, 2014 | Leadership | 0 |

Some portion of the stuff I think and publish is and will be wrong.

A Senior Living Community Without Any Managers?

Posted by Steve Moran | Dec 9, 2014 | Leadership | 0 |

Shared challenges bring teams together for a common purpose and often lead to surprising unanticipated solutions.

Seriously: Do Something!

Posted by Steve Moran | Dec 5, 2014 | Leadership | 0 |

It is Wednesday, the day before Thanksgiving and my mornings email included a link to this article...

It Is Time To Tell the Truth

Posted by Steve Moran | Dec 4, 2014 | Leadership | 0 |

I am not quite sure how to tackle this issue because it is bound to step on some toes....

ALFA’s Big Announcement

Posted by Steve Moran | Dec 3, 2014 | Leadership | 0 |

I heard through the grapevine a couple of weeks ago that ALFA was close to announcing a new Chief...

Reflections on the Best and Last Ever AgeTech West . . . .

Posted by Steve Moran | Dec 2, 2014 | Development, Leadership, Life Enrichment | 0 |

This was my third AgeTech West conference and it was the best in terms of mix of providers, technology innovators and others.

Maybe the Finger is Being Pointed in the Wrong Direction

Posted by Steve Moran | Dec 1, 2014 | Life Enrichment | 0 |

Several days ago my friend Laurie Orlov published an article titled What ARE health tech...

Providers That Are Winning The Web Referral Game

Posted by Steve Moran | Nov 28, 2014 | Sales & Marketing | 0 |

PROVIDERS THAT ARE WINNING THE WEB REFERRAL GAME . . . are seeing up to 35% of their move-ins come from the Web.

The Whole Enchilada . . . for Assisted Living

Posted by Steve Moran | Nov 26, 2014 | Leadership | 0 |

At the recent LeadingAge National Expo, there were more than 70 companies listed under the category “Computer Services/Data Management/Software”.

Take a Survey Win a Prize

Posted by Steve Moran | Nov 25, 2014 | Life Enrichment | 0 |

Your chance to win a $20.00 Jamba Juice or Starbucks gift card.

Does Promotional Pricing Work?

Posted by Steve Moran | Nov 24, 2014 | Sales & Marketing | 0 |

Promotional pricing is a very common practice in the senior living industry. It can take many...

Great Advice For The Week: Be The Punch Line

Posted by Steve Moran | Nov 24, 2014 | Leadership | 0 |

Depending on your point of view, as a senior living provider, you are either in the business of...

Big Senior Living Technology News . . .

Posted by Steve Moran | Nov 21, 2014 | Development, Leadership | 0 |

Technology innovation is senior living continues to evolve.

Reversing the Senior Living Age Creep

Posted by Steve Moran | Nov 20, 2014 | Sales & Marketing | 0 |

Last week I published an article titled “It’s Our Own Damn Fault,” where I propositioned...

We Need To Figure This Out . . .

Posted by Steve Moran | Nov 19, 2014 | Leadership | 0 |

The reason this problem is so deeply troubling and puzzling is that there are not many jobs out there in the world where people have the opportunity to profoundly improve the lives of vulnerable people each and every day.

Free Webinar: The Power of Social Media in Senior Care Marketing

Posted by Steve Moran | Nov 18, 2014 | Sales & Marketing | 0 |

Learn best practices from Caring.com’s director of social community, Denise Graab, who has specialized in social marketing for nearly 10 years.

Lessons From Bill Marriott

Posted by Steve Moran | Nov 17, 2014 | Leadership | 0 |

Each Sunday morning Fox News does a story segment titled “Power Player of the...

Nice to Have Technology today . . .

Posted by Steve Moran | Nov 13, 2014 | Development | 0 |

Nice to have Today and maybe Need to Have tomorrow.

It’s Our Own Damn Fault

Posted by Steve Moran | Nov 13, 2014 | Sales & Marketing | 0 |

Residents consistently rate their senior living experiences very high on the satisfaction scale (93% in the most recent AFLA Resident Satisfaction Survey

Great News: Google Notices the Aging Marketplace

Posted by Steve Moran | Nov 12, 2014 | Development, Leadership, Life Enrichment | 0 |

A year ago the Google Glass gurus had no interest in the aging space.

Bill Maher Campaigns Against Ageism . . . Sort of.

Posted by Steve Moran | Nov 12, 2014 | Leadership, Life Enrichment | 0 |

Believe it or not, Bill Maher Takes on Ageism

New Report: Boomers & Their Homes

Posted by Steve Moran | Nov 11, 2014 | Development | 0 |

The Demand Institute recently published a new report titled Baby Boomers & Their Homes: On...

Nursing Homes Unmasked

Posted by Steve Moran | Nov 10, 2014 | Leadership | 0 |

This latest attack on elder care and, specifically, for-profit skilled nursing care has lots of truth but fails miserably in four areas.

A Big Picture Approach to Resident and Prospect Relationships

Posted by Steve Moran | Nov 7, 2014 | Sales & Marketing | 0 |

Some of the wisest people I’ve known have made ‘aging in place’ a fluid concept, rather than home-based

Pet Smart Is Better at Marketing Than Assisted Living

Posted by Steve Moran | Nov 6, 2014 | Sales & Marketing | 0 |

Is it really possible Pet Smart is better at discovery than senior living?

Have You Ever Had a Resident Lose a Hearing Aid?

Posted by Steve Moran | Nov 6, 2014 | Life Enrichment | 0 |

Lost Hearing aids are a huge headache for senior living providers. They are easy to lose and hard to find once lost.

Technology — Have to Have & Nice to Have

Posted by Steve Moran | Nov 5, 2014 | Development | 0 |

Some technology you need and some you don’t.

Do Your Post Your Prices on the Web?

Posted by Steve Moran | Nov 4, 2014 | Sales & Marketing | 0 |

There is a continuing debate about whether or not senior living communities should post pricing information on their individual community websites or at lead generation sites like Caring.com

Tour 22: “We Don’t Share That Information”

Posted by Steve Moran | Nov 3, 2014 | Leadership | 0 |

The first thing that impressed me was how shabby the parking lot looked. Cracks and patches everywhere. It honestly made me wonder if the community was in financial trouble.

Statistics vs. Reality

Posted by Steve Moran | Oct 29, 2014 | Sales & Marketing | 0 |

As I talk to senior living providers around the country, occupancy is consistently a big deal.

Taking Care of Your Team – Senior Housing Forum Welcomes iTacit as a Partner

Posted by Steve Moran | Oct 28, 2014 | Leadership | 0 |

Are all staff licenses/certifications up to date and on file?Which staff are due for...

Tour Week 21: It Rocked . . .

Posted by Steve Moran | Oct 28, 2014 | Sales & Marketing | 0 |

I’ve fallen off the wagon when it comes to doing site visits and writing about them. ...

So your survey process says your residents are satisfied but are they Wow’d?

Posted by Steve Moran | Oct 21, 2014 | Leadership | 0 |

There are a few things in the senior living industry that make me want to bang my head against the...

Pricing Your Community for Maximum Occupancy and Revenue

Posted by Steve Moran | Oct 20, 2014 | Sales & Marketing | 0 |

There is a general perception that in senior living (and most other businesses) the lower the...

Will The Affordable Care Act Be Your Big Gotcha in 2015?

Posted by Steve Moran | Oct 19, 2014 | Leadership | 0 |

Last week while at the AHCA (American Health Care Association) annual convention, I got a chance...

As I Age…

Posted by Steve Moran | Oct 19, 2014 | Sales & Marketing | 0 |

I arrived in Nashville for the LeadingAge Annual convention a couple of days early, leaving me...

Bold Disturbing Claims About Dementia Care

Posted by Steve Moran | Oct 16, 2014 | Development | 0 |

The first Sunday of the AHCA (American Health Care Association) annual meeting is dubbed NCAL Day...

Big Changes Coming to Senior Housing Forum

Posted by Steve Moran | Oct 16, 2014 | Sales & Marketing | 0 |

When I first started Senior Housing Forum I purchased a web domain and a cheap, cheap, cheap...

9 Partnerships Every Assisted Living Community Should Have – Introduction

Posted by Steve Moran | Oct 13, 2014 | Development | 0 |

As a publisher, writer and speaker I am a conference junkie. They are places to find new...

What Is a Great Day in Senior Living – A Conversation with Margret Wylde

Posted by Steve Moran | Oct 13, 2014 | Development | 0 |

It would be fair to say that Margaret Wylde, the founder and President/CEO of ProMatura, is...

One Question Two Answers – Which Is Right?

Posted by Steve Moran | Oct 13, 2014 | Development | 0 |

This past week I was talking to Will Nowell, the founder of ServiceTrac, a Senior Housing...

Figuring Out The Technology Thing in Senior Living

Posted by Steve Moran | Oct 13, 2014 | Sales & Marketing | 0 |

As a senior living provider you are being bombarded with people and articles telling you to get...

Rewarding A Job Done Horribly

Posted by Steve Moran | Oct 13, 2014 | Leadership | 0 |

Maybe you saw this viral story about an Iowa couple who went out for their anniversary only...

NIC – Trip Report – The NIC Look . . .

Posted by Steve Moran | Oct 13, 2014 | Sales & Marketing | 0 |

I have to start with a little humor . . . at least to me.This is the one senior living event where...

You Can Learn More About Your Website Visitors

Posted by Steve Moran | Sep 28, 2014 | Sales & Marketing | 0 |

What if you could actually get good solid data on your site visitors . . . your prospects . . . that would allow you to better understand who they are, what they are interested in and looking for, where they came from and how often they visited?

Cyber-Seniors — A Better Approach

Posted by Steve Moran | Sep 25, 2014 | Life Enrichment, Sales & Marketing | 1 |

While there are significant numbers of seniors who are fearful or intimidated by technology it does not mean they are not interested in getting connected stupid or unable to connect.

Extending Your Residents Length of Stay Is Possible

Posted by Steve Moran | Sep 24, 2014 | Leadership, Sales & Marketing | 3 |

Every single senior living company spends huge amounts of dollars, human capital and emotional energy on marketing

“Don’t Serve, Engage”

Posted by Steve Moran | Sep 22, 2014 | Leadership, Sales & Marketing | 10 |

Person Centered Care . . .maybe sort of . . . not quite hitting the mark

Pricing Voodoo – Senior Housing Forum Welcomes Prorize as a New Partner

Posted by Steve Moran | Sep 21, 2014 | Development, Leadership, Sales & Marketing | 2 |

Determining the right price to charge for senior living apartments and services has always been part art, part good market research and part “seat-of-the-pants” intuition.

Burden or Benefit? The Truth About Your Sales Database: Free Webinar

Posted by Steve Moran | Sep 21, 2014 | Leadership, Sales & Marketing | 0 |

How do you feel about your company’s customer relationship management system?

From Solving a Big Problem to Solving a Bigger Problem

Posted by Steve Moran | Sep 18, 2014 | Leadership | 1 |

Most senior communities and skilled nursing facilities are still using paper and pencil for scheduling.

Maybe Terminology Is Not The Problem

Posted by Steve Moran | Sep 17, 2014 | Leadership, Sales & Marketing | 2 |

I believe we ought to see ourselves as being in the business of selling hope.

7 Ways to Ease New Technology Implementation

Posted by Steve Moran | Sep 15, 2014 | Leadership | 0 |

Leaders need to be using technology and talking about how they are using the technology and benefiting from the technology.

AARP Thinks I Am Too Stupid to Use a Real Computer . . . .

Posted by Steve Moran | Sep 14, 2014 | Life Enrichment | 31 |

How can AARP think introducing a dumb-ed down tablet for “seniors” over 50 is anything other than insulting?

The eHarmony of Senior Living . . .

Posted by Steve Moran | Sep 11, 2014 | Life Enrichment | 3 |

Helping consumers narrow down their choices.

These Problems Will Multiply . . .

Posted by Steve Moran | Sep 11, 2014 | Leadership, Life Enrichment | 1 |

He is 95 and she is 96. Eddie Harrison and Edith Hill just got married. But is it legal?

Bankers Boxes Full of Old Worthless Leads . . . or Are They?

Posted by Steve Moran | Sep 10, 2014 | Sales & Marketing | 4 |

There is serious gold in your old, long dead lead base.

Apple Watch: Will It Have Value For Your Residents?

Posted by Steve Moran | Sep 9, 2014 | Leadership, Life Enrichment | 2 |

Does the Apple Watch do anything for you or your residents?

No Teeth Required — Fixing the Crazy Food Problem for Dementia Residents

Posted by Steve Moran | Sep 8, 2014 | Leadership | 7 |

There are only so many traditional finger foods that can be served, with many of those finger foods looking more like something you would serve a 5 year old than an adult.

Stuck in the Middle, Part Two: Additional Considerations

Posted by Steve Moran | Sep 5, 2014 | Leadership, Life Enrichment | 8 |

From time to time almost every single senior living community is forced to deal with family conflict

The Heros Who Make the World Go Round

Posted by Steve Moran | Sep 5, 2014 | Development, Leadership, Sales & Marketing | 1 |

Each year, Caring.com a Senior Housing Forum Partner, takes the time and effort to honor line care givers who are the backbone of every single senior living community.

Stuck In the Middle – Thinking about the Silverado, Sugarland Texas Lawsuit

Posted by Steve Moran | Sep 4, 2014 | Leadership, Life Enrichment | 2 |

Thinking about how to manage families that are at war.

Could Your Biggest Pet Peeve Be Your Best Idea?

Posted by Steve Moran | Sep 3, 2014 | Leadership, Life Enrichment | 14 |

What is your biggest pet peeve at work?

Looking For The Next Big Thing

Posted by Steve Moran | Sep 1, 2014 | Development, Leadership | 12 |

In the last few years we are seeing a growing interest in Entrepreneurially creating new products and services for seniors.

The 5 Star System is Being Gamed … According to the New York Times

Posted by Steve Moran | Aug 28, 2014 | Leadership | 10 |

We are in a brave new world when it comes to paying for skilled nursing care. There are Senior HMO’s, post-acute provider networks and a wide variety of ACO’s.

Figuring Out Assisted Living Software – Senior Housing Forum Welcomes Carevium

Posted by Steve Moran | Aug 27, 2014 | Leadership, Sales & Marketing | 1 |

Carevium is the newest player in the assisted living space, but they have a twist.

If You Were Starting From Scratch How Would You Market Your Community?

Posted by Steve Moran | Aug 26, 2014 | Sales & Marketing | 5 |

Suppose you were going into the senior living business and wanted to give yourself the highest probability of marketing success what would you do?

The Obscenity of Elder Care . . .

Posted by Steve Moran | Aug 25, 2014 | Leadership | 30 |

This may seem like a bit of a political rant that is only tangentially related to senior living...

Conquering Dementia With Music

Posted by Steve Moran | Aug 19, 2014 | Life Enrichment | 5 |

Music is this weird and wonderful magical and transformative thing. It perhaps could be described as being drug-like because of its power to transform one’s mental/emotional well being.

How Fast Do You Respond to New Leads – Free Webinar

Posted by Steve Moran | Aug 19, 2014 | Sales & Marketing | 0 |

Did you know that senior housing and care sales professionals who respond in a fast, empathetic, and consistent manner, either by phone or email, see 2X – 5X more success?

Are You Still Doing Paper Schedules?

Posted by Steve Moran | Aug 17, 2014 | Sales & Marketing | 0 |

Most companies and communities are still using a pencil and big old wide lined and columned sheet of paper to do their scheduling.

Tana Gall and Merrill Gardens Challenge to You

Posted by Steve Moran | Aug 15, 2014 | Leadership, Sales & Marketing | 8 |

Tana Gall and Merrill Gardens have a challenge for you.

Why Mystery Shopping is a Terrible Coaching Tool . . .

Posted by Steve Moran | Aug 14, 2014 | Leadership, Sales & Marketing | 2 |

I know the headline sounds a little hypocritical coming from a guy who mystery shops (after a fashion) almost every week.

How Robin Williams Suicide Reflects the Emerging Senior Living Boomer Challenge

Posted by Steve Moran | Aug 14, 2014 | Sales & Marketing | 7 |

As the news emerged that Robin Williams was facing severe financial pressure, perhaps to the point of it being a life crisis his death became for me both more tragic and more emblematic of the looming Boomer financial challenge

When I Write About Your Company . . .

Posted by Steve Moran | Aug 12, 2014 | Leadership | 1 |

No one likes bad publicity and when there is bad publicity no one likes additional coverage about that bad publicity.

Is Little the New Big? – An Interview with Mark Maxfield the President of The Cottages

Posted by Steve Moran | Aug 12, 2014 | Development, Leadership | 3 |

Conventional wisdom is that larger senior living communities are more profitable. The Cottages sees it much different.

The Power of Seniors Giving Back

Posted by Steve Moran | Aug 10, 2014 | Life Enrichment | 2 |

For the volunteers and recipients alike it provides a reason to live and thrive.

Does Co-housing represent a serious threat to senior living?

Posted by Steve Moran | Aug 1, 2014 | Development | 18 |

Remember . . . I am a champion of senior living and assisted living but I am intrigued by the co-housing movement and see opportunity for the industry.

Worse Than Walmart? – Senior Living Compensation

Posted by Steve Moran | Jul 30, 2014 | Leadership | 8 |

The caregivers are exhausted, tense and continually thinking about finding another job.

NIC Says Seniors Housing Market Occupancy Continues to Recover

Posted by Steve Moran | Jul 28, 2014 | Development, Leadership | 0 |

NIC’s View of the Senior Living Market Space

How to Maximize Your Internet Leads

Posted by Steve Moran | Jul 23, 2014 | Leadership | 1 |

Internet leads are almost as valuable as those highly prized word-of-mouth leads.

How to Optimize Your Social Environment via Social Media to Grow Census

Posted by Steve Moran | Jul 21, 2014 | Development | 3 |

Three questions for every growth oriented senior living community

Do We Really Need Another Conference? – An Interview with Bailey Beeken

Posted by Steve Moran | Jul 18, 2014 | Sales & Marketing | 1 |

A conversation with Bailey Beeken about why the senior living industry needs another conference.

Tour Week #20 – Four Communities Four Wipeouts

Posted by Steve Moran | Jul 17, 2014 | Sales & Marketing | 12 |

If you look at this series you will discover more service failures than blow-out success stories.

Being #2 is a Pretty Good Place to Be – A Conversation with Bruce Mackey of Five Star Senior Living

Posted by Steve Moran | Jul 15, 2014 | Development | 1 |

A conversation with Bruce Mackey, CEO of Five Star Senior Living about how they are impacting the lives of seniors.

So What’s The Difference – A Look at the Importance of Customer Service

Posted by Steve Moran | Jul 14, 2014 | Sales & Marketing | 5 |

Recently I came across the following blog article: Case Study: How Home Depot Nailed the...

The Problem with Rules and Regulations . . . They Can Kill

Posted by Steve Moran | Jul 11, 2014 | Life Enrichment | 5 |

Over burdening healthcare with rules and regulations hurts the people it is supposed to serve.

Why Brookdale Should Not Be on The List of Worst Companies to Work For

Posted by Steve Moran | Jul 10, 2014 | Leadership | 23 |

Over the last couple of weeks I have received about half a dozen emails from readers that start with these words: “Have you seen this?”

Are We Heading For Financial Trouble?

Posted by Steve Moran | Jul 7, 2014 | Development | 10 |

A hopeful series on troubled waters in the senior living industry.

6 Trigger Points for Developing Affordable Assisted Living with Rod Burkett and Wayne Smallwood

Posted by Steve Moran | Jul 7, 2014 | Development | 3 |

How BMA evaluates prospective Medicaid Wavier states and sites.

The End of Skilled Nursing as We Know It

Posted by Steve Moran | Jul 3, 2014 | Life Enrichment | 15 |

Why and how skilled nursing is being reinvented.

Break Free From Your Usual Haunts

Posted by Steve Moran | Jul 1, 2014 | Development | 0 |

How often do you go outside your comfort space as a path to growth?

Is Google Playing God?

Posted by Steve Moran | Jul 1, 2014 | Leadership | 8 |

Google wants people (some people) to live forever.

Exploring Low Income Assisted Living with Rod Burkett and Wayne Smallwood

Posted by Steve Moran | Jun 29, 2014 | Development | 3 |

I and many others are convinced that once the Baby Boomers hit the assisted living age sweet spot, the nation will be faced with a massive affordability (and maybe inventory) crisis.

Not-For-Profit Donations: The Big Ask

Posted by Steve Moran | Jun 27, 2014 | Development | 0 |

Donors want to make an impact consistent with the kind of vision and thriftiness that allowed them to accumulate wealth.

Because Being Old or Elderly is All About State of Mind . . .

Posted by Steve Moran | Jun 25, 2014 | Leadership | 5 |

Further proof that elderly is often only a state of mind.

Death Cafes In Senior Living

Posted by Steve Moran | Jun 24, 2014 | Life Enrichment | 3 |

Would you host a death cafe in your senior living community?

PointClickCare Worth a Billion Dollars?

Posted by Steve Moran | Jun 22, 2014 | Sales & Marketing | 3 |

PointClickCare is contemplating a public stock offering that the Wall Street Journal suggests could make PCC worth $1 billion.

Aging2.0 Hits It Big

Posted by Steve Moran | Jun 20, 2014 | Sales & Marketing | 2 |

Aging 2.0 just received a big boost in their mission to create new and innovative products and services for the aging Boomer market.

The Givers: Will You Use My Money Wisely?

Posted by Steve Moran | Jun 19, 2014 | Development | 0 |

In the last installment we described how wealth can become a burden for those who want to use...

How You Can Do a Better Job of Getting Found on the Web

Posted by Steve Moran | Jun 19, 2014 | Sales & Marketing | 6 |

Discovering how the public goes looking for senior living options.

Do We Really Need Another Senior Living CRM System?

Posted by Steve Moran | Jun 18, 2014 | Sales & Marketing | 4 |

Why the newest CRM might be just the thing you need.

Forgive Me For This One: It Is All About the Heart

Posted by Steve Moran | Jun 18, 2014 | Leadership | 1 |

Senior Living Lessons from a high school basketball coach.

Rick Grimes Announces His Retirement – Generous and Strategic Timing

Posted by Steve Moran | Jun 17, 2014 | Leadership | 1 |

Rick) Grimes, President and CEO of the Assisted Living Federation of America, announced today that he is retiring and stepping down . . .

I Always Wanted to Write About Ice Cream . . .

Posted by Steve Moran | Jun 17, 2014 | Sales & Marketing | 0 |

A great tasting healthy ice cream for your residents.

Breaking: Sears Methodist Retirement Files for Chapter 11 Reorganization Bankruptcy

Posted by Steve Moran | Jun 15, 2014 | Leadership | 1 |

Bankruptcy is a terrible thing for any senior living community. It is much scarier for entrance fee community residents.

Tour Week 19: Giant Pumpkins and the Spell is Broken

Posted by Steve Moran | Jun 11, 2014 | Sales & Marketing | 0 |

Giant Pumpkins and resident engagement.

Gazing into the Crystal Ball with Tom Grape, CEO of Benchmark Senior Living

Posted by Steve Moran | Jun 11, 2014 | Leadership | 8 |

Exploring the future of senior living with Tom Grape, CEO of Benchmark Senior Living

Do You Have an Extraordinary Caregiver You Want to Honor?

Posted by Steve Moran | Jun 11, 2014 | Leadership | 0 |

Professional caregivers often come into a senior’s life during a time of illness,...

Senior Living Cannibals

Posted by Steve Moran | Jun 10, 2014 | Leadership | 2 |

We need to stop shooting at each other.

It’s Hard to Know Who to Blame . . .

Posted by Steve Moran | Jun 5, 2014 | Life Enrichment | 0 |

Given the state of the healthcare business and human nature, I find myself more and more favoring managed care plans

Because This is Such a Cool Idea . . .

Posted by Steve Moran | Jun 5, 2014 | Life Enrichment | 1 |

How can we use this as inspiration in senior living?

6 Reasons a Senior Living Glut Could Be a Blessing

Posted by Steve Moran | Jun 5, 2014 | Development | 1 |

A Bloomberg article suggests we are heading toward a glut of senior living communities. If true this could be a good thing.

Why You Need to Stop Doing Satisfaction Surveys – Free Resource

Posted by Steve Moran | Jun 4, 2014 | Sales & Marketing | 0 |

If you’re merely surveying your residents’ or employees’ satisfaction and not looking at their engagement , you’re missing valuable information

Money and Ideas Make the World Go Round

Posted by Steve Moran | Jun 3, 2014 | Sales & Marketing | 0 |

This may well be the year that inventing stuff for aging Baby Boomers becomes the hot space for...

The More We Know the More There is to Know – A Conversation with NIC Economist Beth Mace

Posted by Steve Moran | Jun 1, 2014 | Development | 1 |

There are a lot of other things we believe or at least speculate about but just don’t have the hard data to prove.

Tour Week 18: I Try a Not-For-Profit

Posted by Steve Moran | Jun 1, 2014 | Sales & Marketing | 3 |

I had my first not-for-profit tour experience.

Why the Culture of Outrage is so Terrible

Posted by Steve Moran | May 29, 2014 | Sales & Marketing | 14 |

Over the past three or four weeks I have had three unrelated people express outrage over things I wrote, said, did or in one case didn’t do.

Advice for a 22 Year Old

Posted by Steve Moran | May 28, 2014 | Leadership | 1 |

What advice would you give to a 22 year old?

Tour Week 17: What a Messed Up Thing!

Posted by Steve Moran | May 27, 2014 | Sales & Marketing | 14 |

I am so tired of having amateur experiences at high end senior living communities.

The BEST ALFA Ever: The World of Senior Living is Changing . . . For The Better

Posted by Steve Moran | May 23, 2014 | Sales & Marketing | 11 |

I came back feeling extremely proud to be a part of this industry and profoundly optimistic that we are on the cusp of some “disruptive” (I love and hate that word) positive changes.

A Senior Living Market Threat from Left Field . . . or an Opportunity

Posted by Steve Moran | May 22, 2014 | Development | 5 |

Could this cut into the senior living/assisted living market?

4 Reasons Senior Living Shoppers Love Internet Aggregation Sites

Posted by Steve Moran | May 19, 2014 | Development | 4 |

Several months ago I attended a breakout session on senior living sales and marketing presented by...

Real Restaurant Style Dining – Behind the Swinging Doors

Posted by Steve Moran | May 19, 2014 | Life Enrichment | 2 |

Here is why real restaurant style dining is good for everyone.

Am I an ALFA Shill?

Posted by Steve Moran | May 19, 2014 | Life Enrichment | 0 |

The answer is yes I am a shill for ALFA or more accurately my Senior Housing Forum Partners at ALFA.

Steve Moran Goes One-on-One with Andy Smith, CEO of Brookdale Senior Living

Posted by Steve Moran | May 16, 2014 | Leadership | 3 |

My big question to Andy Smith was this: Can the merger work? . . . How will you make it work?

Lively and Vigil Health Solutions

Posted by Steve Moran | May 14, 2014 | Development | 0 |

Seniors and Senior Living technology is the buzz arena for investors and inventors.

A Perfect Senior Living Activity – A Must Read Article

Posted by Steve Moran | May 14, 2014 | Sales & Marketing | 20 |

This is a perfect life enrichment activity that provides seniors a serious way to give back.

Sage Age Strategies Wins Big

Posted by Steve Moran | May 13, 2014 | Sales & Marketing | 0 |

The Generations Award is an international competition focused on excellence in senior marketing....

Tour Week #16: Dreary and Dismal

Posted by Steve Moran | May 12, 2014 | Sales & Marketing | 13 |

The sign on the front door said “Tours by appointment only”.

Contemplating the tension between Not-for-profit and For Profit Ownership

Posted by Steve Moran | May 12, 2014 | Sales & Marketing | 6 |

There is a not too surprising, but unfortunate, tension between the worlds of not-for-profit and for-profit senior living providers.

The Cash Register Rings Big: Caring.com Gets Bought

Posted by Steve Moran | May 9, 2014 | Sales & Marketing | 11 |

Great news for Andy Cohen, the founder of Caring.com and the venture investors.

Content Marketing You Can Do . . .

Posted by Steve Moran | May 6, 2014 | Sales & Marketing | 0 |

This is a perfect example of senior living content marketing.

Would You Give Your Company Away to Your Employees?

Posted by Steve Moran | May 6, 2014 | Employee Engagement, Leadership | 4 |

Would you give your senior living company to the employees?

How Senior Living Perpetuates the Devaluing of Elders

Posted by Steve Moran | May 4, 2014 | Leadership | 10 |

Come move in our community for Bingo, Bible Study and Birthday Celebrations with some ADLS thrown in for good measure.

Senior Housing Forum on Tour #15: – Is Good good enough?

Posted by Steve Moran | May 4, 2014 | Sales & Marketing | 1 |

Both tour visits I did this week were pretty good and yet I wonder if good, is good enough.

The Sherpa’s of Senior Living

Posted by Steve Moran | Apr 28, 2014 | Leadership | 9 |

What are we doing to create successful lives for senior living Sherpas?

Would You Attend an Unconference?

Posted by Steve Moran | Apr 24, 2014 | Leadership | 1 |

Would you attend a conference where it was mostly about connecting with other senior living leaders to share ideas and learn from each other?

Sunrise Gets Another New CEO

Posted by Steve Moran | Apr 22, 2014 | Development, Leadership | 1 |

Sunrise Senior Living gets their second new CEO in six months. Wondering what it means?

Confusing Conflicting Messages on Elderhood

Posted by Steve Moran | Apr 21, 2014 | Sales & Marketing | 12 |

Our modern age has created a jumble of ideas about how to approach our aging population. Some thoughts on that jumble.

SHF On Tour Week 14: Does Independent Living Still Work?

Posted by Steve Moran | Apr 21, 2014 | Development | 22 |

Will independent living become the new middle class assisted living?

Silverado Prevents Hospital Transfers and Readmissions

Posted by Steve Moran | Apr 21, 2014 | Life Enrichment | 2 |

Silverado is perhaps the most visible memory care provider in the country. They have been aggressively working to track and reduce hospital readmissions essentially since the beginning of the company but not for the reasons you might think. . .

Don’t Be a Trade Show Jerk – We all need one more connection!

Posted by Steve Moran | Apr 17, 2014 | Leadership | 35 |

My editor (my wife) when she sees this will tell me not to publish it because . . . well,...

Do You Have a Culture of Occupancy?

Posted by Steve Moran | Apr 15, 2014 | Sales & Marketing | 2 |

If you had a culture of occupancy what kind of impact would that have on your community?

How Good Can It Get? – A conversation with Tana Gall & Jason Childers

Posted by Steve Moran | Apr 14, 2014 | Development, Leadership | 3 |

Reaching for excellence with Merrill Gardens

Fake Restaurant Style Dining

Posted by Steve Moran | Apr 14, 2014 | Sales & Marketing | 10 |

Every single senior living community claims to have restaurant but is it really?

5 Observations on Senior Living Culture

Posted by Steve Moran | Apr 11, 2014 | Sales & Marketing | 25 |

Is the culture in your organization deliberate or accidental? Is it great or something else?

Maybe it doesn’t Frustrate You – Announcing The Senior Housing Forum Top 100 List

Posted by Steve Moran | Apr 10, 2014 | Sales & Marketing | 6 |

Looking for your help in developing the most complete top 100 senior living list

Would You Serve Food Straight from a 3D Printer to Your Residents?

Posted by Steve Moran | Apr 10, 2014 | Life Enrichment | 2 |

Could something like this become a part of your food service?

A Killer Website Idea

Posted by Steve Moran | Apr 9, 2014 | Sales & Marketing | 0 |

This would make for a killer website.

Tour #13: Maybe I Was More Right Than I Knew – Part 1

Posted by Steve Moran | Apr 6, 2014 | Leadership | 2 |

A great story about the 5 pm Sunday Afternoon prospect that turned into a move-in.

Caring.com The Best On-Line Lead Generation Company

Posted by Steve Moran | Apr 3, 2014 | Sales & Marketing | 1 |

Senior Housing Forum welcomes Caring.com the best lead generation website in the senior living industry.

Senior Housing Forum Welcomes ValueMatch™

Posted by Steve Moran | Apr 2, 2014 | Sales & Marketing | 2 |

No one wants to be sold by a salesperson. In fact even Sales people don’t like or trust salespeople.

Gwyneth Paltrow Says She Thinks being a Resident Care Aide would be a lot easier . . .

Posted by Steve Moran | Mar 30, 2014 | Sales & Marketing | 8 |

A reminder of what’s important and what’s not?

Aegis Does It Right – Senior Housing Forum on Tour Week 12

Posted by Steve Moran | Mar 30, 2014 | Sales & Marketing | 0 |

Is excellent customer service only the purview of high end high cost senior living communities?

Schizophrenic Senior Living Social Media Marketing

Posted by Steve Moran | Mar 28, 2014 | Sales & Marketing | 8 |

A path to creating a rational, workable social marketing strategy

Using Video To Tell Your Story

Posted by Steve Moran | Mar 27, 2014 | Life Enrichment | 20 |

Using Video can be a hugely powerful way to market your community. Here is an example and a “how to”.

Figuring Out What Your Residents Really Think: So You Don’t Fly in the Blind . . .

Posted by Steve Moran | Mar 26, 2014 | Sales & Marketing | 0 |

Resident Satisfaction Surveys give you the information you need to be excellent providers

5 Game Changing Digital Predictions . . .

Posted by Steve Moran | Mar 25, 2014 | Development | 4 |

No . . . not mine . . . There is this very odd looking guy (not an insult, he works at looking...

Senior Housing Forum on Tour Week 11: Don’t go looking for memory care on a Sunday afternoon.

Posted by Steve Moran | Mar 24, 2014 | Sales & Marketing | 9 |

I am thinking requesting a tour at 5 pm on a Sunday afternoon may not be quite fair, but I did.

Questions Lead to Questions: Do you allow staff to receive gifts or tips?

Posted by Steve Moran | Mar 23, 2014 | Employee Engagement | 3 |

Do you allow residents to say thanks for a job well done to your staff using gifts of things or money?

Do Your Prospects Feel Needed?

Posted by Steve Moran | Mar 21, 2014 | Sales & Marketing | 5 |

Figuring out how to make your prospects feel needed will go a long way toward getting them to move in and more importantly toward making them happy after they move in.

Water’s Edge Turns Their Dining Service into a Positive ROI

Posted by Steve Moran | Mar 19, 2014 | Life Enrichment | 2 |

Is your dining service providing you a positive ROI?

Are Your Residents Receiving the Right Drugs?

Posted by Steve Moran | Mar 17, 2014 | Life Enrichment | 1 |

Genetic testing makes it more likely your residents will get the right drugs and the right dosage the first time.

Is Creativity and Innovation in Senior Living Overrated? – Senior Housing Forum on Tour Week 10

Posted by Steve Moran | Mar 17, 2014 | Leadership | 12 |

I was forced to confront this question: Is innovation and creativity in senior living always necessary or good?

Dreaming About The Perfect Emergency Call System

Posted by Steve Moran | Mar 17, 2014 | Development | 3 |

It seems as if every week someone is announcing the next greatest technology thing for the emerging senior/boomer market segment.

Could it Work in Senior Living: Pay What You Think It’s Worth

Posted by Steve Moran | Mar 14, 2014 | Sales & Marketing | 2 |

It is probably a crazy idea, but I keep wondering if doing some form of pay what its worth would work in senior living.

National Readmission Summit Registration Now Open

Posted by Steve Moran | Mar 14, 2014 | Leadership | 0 |

This is a great opportunity to dive deep on the readmission problem.

The One Voice Initiative: What It Might Look Like

Posted by Steve Moran | Mar 13, 2014 | Leadership | 1 |

A high level overview of what the new One Voice initiate might look like.

be.group bets big on Content Marketing

Posted by Steve Moran | Mar 12, 2014 | Sales & Marketing | 0 |

This content marketing initiative may look overwhelming to you, but there are valuable lessons in what the be.group is doing.

Senior Housing Forum Welcomes ServiceTrac

Posted by Steve Moran | Mar 9, 2014 | Sales & Marketing | 0 |

If you are looking for ways to improve your resident satisfaction and grow your occupancy, ServiceTrac the newest Senior Housing Partner can help you.

Senior Housing Form on Tour Week 9 – The Visit That Made Me Mad!

Posted by Steve Moran | Mar 9, 2014 | Leadership | 27 |

I don’t get mad very easily but I was treated with so much indifference it made me mad.

A Conversation with Granger Cobb about One Voice

Posted by Steve Moran | Mar 7, 2014 | Sales & Marketing | 3 |

What if there was no ALFA, no ASHA and no National Investment Center (NIC) and we were going to start with a clean sheet of paper to create a brand new trade association what would it look like?

The Right Culture

Posted by Steve Moran | Mar 6, 2014 | Leadership | 1 |

Generally friends don’t sue friends. An empowered staff will be hundred times more effective than one more policy to fix a problem.

Why Zero Tolerance in Senior Living is a Bad Idea

Posted by Steve Moran | Mar 5, 2014 | Development | 6 |

Some senior living companies operate with their own version of zero tolerance and it leads to terrible results.

Senior Housing Forum on Tour, Week 8: Dad’s Perspective

Posted by Steve Moran | Mar 3, 2014 | Life Enrichment | 3 |

My 85 year old fathers take on two senior living communities.

Why We Voluntary Blue Ribbon Industry Standards: Sunrise Assisted Living Attacked ProPublica Style

Posted by Steve Moran | Feb 27, 2014 | Development | 12 |

The attacks on Assisted Living continue. Why we need to set our own standards.

My Dream for the New Brookdale

Posted by Steve Moran | Feb 26, 2014 | Sales & Marketing | 11 |

The massive new Brookdale Senior Living has the potential to do great things for the elders of this country and for the senior living industry.

Doing the Right Thing – Doing the Best Thing for Residents

Posted by Steve Moran | Feb 24, 2014 | Development | 0 |

In the scramble to deal with regulations and dollars we sometimes lose sight of the individuals. Great companies always come back to improving the lives of the people they serve.

Not Just Bunnies, Birds, Cats & Dogs

Posted by Steve Moran | Feb 24, 2014 | Development | 5 |

Clermont Park in Denver has embraced The Eden Alternative because it is good for residents, it is good for team members and it good for the bottom line.

A Spectacular Job – SHF on Tour Week #7

Posted by Steve Moran | Feb 24, 2014 | Sales & Marketing | 4 |

My visit to Sunrise Fair Oaks was a great experience. If I were looking for assisted living for my loved one it would be a YES experience.

Brookdale Gobbles Up Emeritus – What It Might Mean

Posted by Steve Moran | Feb 21, 2014 | Sales & Marketing | 10 |

It’s been all over the senior living news the last few hours that Brookdale and Emeritus are merging, but what does it mean to the industry?

37.5% Readmission from Skilled Nursing after 90 Days

Posted by Steve Moran | Feb 21, 2014 | Life Enrichment | 0 |

A really shocking statistic about readmissions from skilled nursing to hospitals.

Hospitals Narrow View of Assisted Living

Posted by Steve Moran | Feb 19, 2014 | Sales & Marketing | 2 |

A hard and sobering look at how hospitals view assisted living, but there is hope that it is changing.

Asking the Right Questions of the Right People (maybe the coolest idea I have ever come up with)

Posted by Steve Moran | Feb 19, 2014 | Development | 9 |

This is a continuation of the Innovation series (see the list below)Market research in the senior...

Senior Housing Forum on Tour Week #6 – It’s Not Her Fault . . .

Posted by Steve Moran | Feb 17, 2014 | Leadership | 2 |

Is there any excuse for the person who sits at the front desk to have no training on what to do if someone walks through the front door wanting information?

Real Outrage and Pain . . . Trying to get it right – State of California Hearing on the Assisted Living Industry.

Posted by Steve Moran | Feb 17, 2014 | Leadership | 5 |

The attacks on the senior living industry have gained a foothold in California. The state senate held hearings on how to increase accountability.

New Government Report Released on Long-Term Care in the United States

Posted by Steve Moran | Feb 14, 2014 | Development | 2 |

Some great current hard data on licensed/regulated senior communities and who is utilizing them.

Author: Steve Moran