HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
The Best Piece of Technology Never Used [Solved]
When was the last time you really got a new implementation right — and I mean really right? . . . I thought so.
Top 4 Senior Living Tech Trends for 2022
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
What Happened to the Paperless Society We Were Promised?
How many times do you need to repeat “sign here, and here, and here” to each new resident when they move in?
DEVELOPMENT
Is “Invisible” Healthcare Possible in Senior Living?
“Boomers want healthcare to be ‘behind the walls’ rather than in the front.” Can senior living give them what they want?
Is It Time to Turn Senior Living Inside Out?
Change can seem radical when it’s not. It only seems radical because it’s unfamiliar. Can senior living break out of its comfort zone?
What’s So Special About Enso Village?
Kendal and the San Francisco Zen Center are teaming up to create a truly unique senior living environment.
EMPLOYEE ENGAGEMENT
Amazon and Senior Living Staffing . . .
Amazon is setting a new standard for wages and benefits. They are paying three to ten dollars more an hour with better benefits.
No Respect – A Commentary on Throw in the Towel
John Zeisel’s response to a recent Senior Living Foresight article. The problem is actually bigger than we thought.
Focusing on What Matters
Ultimately, knowledge can be shared and skills can be taught. Character is much harder to develop. That’s how you should be hiring.
LEADERSHIP
Solving Senior Living’s Biggest Challenge – Malcolm Gladwell
Here are the things that Malcom McLean did to turn shipping upside down and there may be some serious lessons for senior living.
This Ought to Infuriate Us . . . I Think
I get that it’s complicated. But solutions will only come when the industry admits we have some bad actors doing terrible things.
I Want to Cry – Part 3 – Why Is Dignity Not the Norm?
It’s not a new challenge. It is a complicated one because of persistent convention and the heavy involvement of the federal government.
LIFE ENRICHMENT
Normalize Aging Through Intergenerational Programming
Let’s reimagine how older adults interact with kids. Let’s become stewards of intergenerational activities to bring joy to more people.
Do You Have a Love Machine in Your Community?
You can estimate how many residents are experiencing loneliness right now, but more importantly, which ones? Do you know for sure?
A Crazy Cool Way to Make Moving in Residents a Delight
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
SALES & MARKETING
3 Ways To Close More Move-Ins
The next phase of industry growth is using marketing technology and a hustle mindset to capture prospects as well as connect & convert leads.
New Ways to Impact Your Marketplace [4 Ideas]
I’m puzzled about how few communities put serious effort into being a part of the local marketplace. Imagine doing this instead.
Why Didn’t a Senior Living Community Think of This?
Maybe you have already seen the TikTok video that has gone viral. What do you think? Would you do this?
FORESIGHT RADIO
S4 Episode 2 – Turning Lemons Into Lemonade
Rachel chats with Vanessa Lambert of Sodexo about the importance of getting boots on the ground to better understand the needs of communities.
FORESIGHT TV
S2 Episode 3 – The Event That Will Transform Life Enrichment in Your Community
Steve talks with Kelly and Sara at LE3 solutions about the 2022 Evolve conference for senior living life enrichment leaders.