HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Check Out This Response to Steve’s Toughest Question
I like doing business with people I like. It makes things easier. But do they have the right answers to the tough questions?
Empower Your Residents and Make Service a Breeze with Volanté
Steve chats with Shannon Moyes of Volanté Systems about how their POS software helps solve one of senior living’s biggest problems!
My Pet Peeve About Senior Living: Lagging Technology
Technology offers senior living the promise to optimize workforce potential and improve mission fulfillment. It’s good business.
DEVELOPMENT
Risk and Liability Exposure
While it’s best to avoid risk through clarity, transparency, best practices, good intentions, and more, financial risk will always be with us.
9 Surprising Facts You May Not Know About Senior Living Sales Counselors
It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!
Wellness Wednesday: The Burned-Out Millennial
Millennials, we’re this generation with so many advantages — all this access and tools to make life easier — so why are we still tired all the time?!
EMPLOYEE ENGAGEMENT
How Do You REALLY Think of CNAs? Deep Down
It makes me annoyed that we don’t hear and talk enough about them. If residents are the heart of senior living, then CNAs are the backbone of our industry.
Misfit Employees and the Emerging Freedom Economy
Senior living, too, will have to adapt or become fodder in the new economic experiment with the freedom economy.
Misfits, Too – Your Untapped Human Capital
There is generally more talent and corporate potential in the teams that managers and executives lead than is evident on the surface.
LEADERSHIP
The Scariest Part of Leadership — a Lesson From Starbucks
The bigger the organization, the higher probability of this being a problem. It is hard, but it must be guarded against.
You Can’t Fix Everything
Leaders by their very nature are fixers. In conflict they love being the tiebreaker … but there is a problem.
How Is Your Mission Statement Hurting You?
Useless mission statements drive me nuts. Especially in this industry, where we need strong, driving missions that everyone can get behind.
LIFE ENRICHMENT
Wellness Wednesday: Having a Solid Morning Routine: A Series on Tackling Anxiety
One realization I’ve made over the years is how vital a morning routine for helping with my anxiety is, as it sets the tone for my day.
Vintage Life
Each of us has a choice to see aging as a decline or a human continuum of positive ways we can enjoy on this ride we call life.
Wellness Wednesday: Using Fitness to Help Control Anxiety — A Series on Tackling Anxiety
Here are a few things I do that will hopefully help you tackle any anxiety you may be feeling and just generally make you feel better!
SALES & MARKETING
Time to Focus On Star-tegic Goals
Time to dust off that sequined gown or get your tux from the cleaners. This best-in-senior-living award gives serious recognition.
Another Prospect Rejects Senior Living … Our Own Damn Fault
There is data that confirms that communities who post pricing get more move-ins, and yet most communities still refuse to do so.
My Big Question Was This: What’s the Catch?
If you know Steve Moran, you know that he doesn’t shy away from asking tough questions. If you’re not up to snuff, you might sweat a little.
FORESIGHT RADIO
S4 Episode 16 – This “Magic Table” Brings Joy to Residents With Dementia
It’s called Tovertafel — “magic table” in Dutch. It beams images onto the table or floor, and people interact with them in “purposeful play.”
FORESIGHT TV
S2 Episode 31 – Senior Living Community Catches Fire …
Our newest Foresight partner and Shark Tank participant has a solution to substantially reduce the risk of fire in your senior living community.