HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
The Plateau of Innovative Technology in Senior Living
While innovation is not dependent on technology, technology has been the magic bean visionaries are looking to sow.
Let Your Caregivers … Give Care
And when THIS TV button can replace a concierge, that’s pretty cool. When a TV button can let more caregivers give care, that’s huge.
#1 Reason for Call Bell Rings … Fixed Remotely
Instead of spending time fumbling with remotes, an admin can either fix it remotely. That’s cool and empowering!
DEVELOPMENT
The Joy of Aging [Part 1 of 3]
This three-part series seeks to narrate aging for those who don’t yet feel old. Not everyone is blessed to experience that stage of life.
Can CCRCs Be Trusted?
Much of that hesitancy is the natural resistance of older people to change. They want assurance that CCRCs can be trusted.
Why Every AL Will Be at 100% Occupancy
I know even the headline makes it sound like I have been hit by lightning since I mostly take the position that we have to get a lot better.
EMPLOYEE ENGAGEMENT
We Don’t Need Young People; We Need People
Expand our thinking on age, and possibilities open up. If we’re not focused on age, we’re more apt to recognize potential in anyone.
Who Is(n’t) Training Our CNAs?
Maybe it’s time to stop simply talking about how wonderful your CNAs are, how they are the heroes in your community, and do something about it.
If I Was As Bad at My Job As Some CEOs
Senior living companies, like all companies, have job standards. And if you deviate from those job standards significantly you lose your job.
LEADERSHIP
Capital Ideas: Size Matters
Let’s look at the advantages of consolidation, which are the same as those of large organizations in general!
Unlicensed Nursing Homes …
There are other operators that don’t have much status in the current world of senior living that most of us inhabit. And they have a few goals for this!
7 Existential Threats to Senior Living
Each of them are things that can break the industry or be tackled artfully to make the industry stronger.
LIFE ENRICHMENT
Capital Ideas: Where’s the Money?
Rethinking senior living for the decades ahead requires imagination and an entrepreneurial spirit. Creative financing is part of this.
The Most Important Thing Senior Living Sells
If you were to ask me about the senior living unique value proposition, I would tell you without hesitation that it is the ability to create community.
Think Accreditation Isn’t Important? Think Again.
Arrow Senior Living is the Four Sixes (Yellowstone) of senior living. Here’s what propelled them to the top.
SALES & MARKETING
What Salespeople Miss…. Stop Being Stupid
When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.
Should Senior Living Be Even Harder for Consumers to Purchase Than It Is?
There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.
From Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.
FORESIGHT RADIO
S5 Episode 3 – How to Share Your Story on Social
Dean Palombaro uses social media to elevate the perception of senior living, and to recruit staff. And it’s working.
FORESIGHT TV
Will Saltbox TV Revolutionize TV for Older Viewers?
Steve will be interviewing Jerry Goehring, the CEO of Saltbox TV, and getting the answers to all of your most asked questions.