HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World
Senior Savvy is helping older people learn and enjoy technology. It’s become more important over the last year.
Extraordinary Innovation in Skilled Nursing, Post Pandemic
A revolution is happening in skilled nursing communities. They’ve taken a bolder, more innovative approach. And they’re getting rewarded.
Technology To Help You Sell Better Faster
Steve interviews Hoyle Koontz about their tool that enables prospects to take a virtual tour in an entirely new way.
DEVELOPMENT
Atria CEO John Moore on the Acquisition of Holiday
A few days ago I got a chance to talk to John Moore, the CEO of Atria, about the merger. Here is why he is convinced this is the right move.
Is the Atria/Holiday Deal the Next Big Merger Mess?
I confess that I want like crazy for this to work. Because we need a breakout, huge senior living company to make it work.
Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard
Chip Conley of Modern Elder Academy discusses what regenerative living looks like and how it works in the community he’s developing.
EMPLOYEE ENGAGEMENT
Two Bits of Terrible News When It Comes to Senior Living Staffing
But it could turn out that this labor crisis will be the single best thing that, in the long run, ever happened to senior living.
If Your Work Culture Were Like My Sabbath School Class . . .
A leadership/culture lesson from teaching 5th & 6th graders . . . I think it can work for your senior living organization.
Getting to Thirty – Dollars, That Is
Is the CEO as effective as the combined efforts of 200 lesser workers at $30/hour or 400 at the proposed minimum of $15/hour?
LEADERSHIP
What You’ll Miss If You Skip the Argentum Conference
I have been thinking a lot about conferences this past few weeks. I am like . . . a little kid thinking about Christmas.
How One TSP a Day Can Transform Your Organization
Often, innovation is bound by the fear of failure. Starts by encouraging your team to be willing to take risks each day.
6 Lessons We Didn’t Learn From COVID
I’m not so sure we learned much from the pandemic and it drives me crazy. Here are lessons we could have learned (and it is not too late).
LIFE ENRICHMENT
If You Were to Write Your CV for When You Are 80
What is critical for me is this big idea that “the peak of my life has not arrived yet.” What if we assumed the same about residents?
At What Age Do Your Residents Peak – Have They Peaked?
A really good question with a complicated answer. Should we be challenging the assumption that residents have passed all their peaks?
Reduce Falls, Lower Costs, and Attract Prospects
Falls are the number one killer of people over 65. Get residents moving to improve mobility and stability, and most importantly have fun!
SALES & MARKETING
This Marketing Sleuth Can Help You Solve Your Marketing Mystery
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
They’re Bidding on Your Brand (and Charging You!)
Lead aggregators are jumping the line then charging you for the privilege. How do you defend your brand and your bottom line?
Stop Making It So Bumblingly Complex!
As a senior living expert, I figured it would be relatively easy to become a senior living customer. I WAS SO WRONG . . .
FORESIGHT RADIO
S3 Episode 15 – Assisted Living Week — Opportunity for Policymakers to Get to Know Us
Pam McDonald talks with the National Center for Assisted Living and the California Assisted Living Association about Assisted Living Week.
FORESIGHT TV
Episode 44 – Want More Engaged Passionate Residents? Here Is How!
Steve talks with Dana Griffin and Emily Lerner about how to create serious, meaningful, intergenerational experiences for older people.