HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Empower Your Residents and Make Service a Breeze with Volanté
Steve chats with Shannon Moyes of Volanté Systems about how their POS software helps solve one of senior living’s biggest problems!
My Pet Peeve About Senior Living: Lagging Technology
Technology offers senior living the promise to optimize workforce potential and improve mission fulfillment. It’s good business.
It’s Engagement, Stupid!
It’s not just about fun and games on a smartphone or a Zoom session on an iPad. All the places engagement touches has a huge ripple effect.
DEVELOPMENT
Risk and Liability Exposure
While it’s best to avoid risk through clarity, transparency, best practices, good intentions, and more, financial risk will always be with us.
9 Surprising Facts You May Not Know About Senior Living Sales Counselors
It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!
Wellness Wednesday: The Burned-Out Millennial
Millennials, we’re this generation with so many advantages — all this access and tools to make life easier — so why are we still tired all the time?!
EMPLOYEE ENGAGEMENT
Wellness Wednesday: Understanding the Millennial Mindset
I don’t think most millennials know that there’s an option to have a career in senior living. The industry has to start speaking to them!
Your Quitters and No-Shows Are Telling You Something Important
You have complete control over the message your quitters are sending you. And if you get this right, your occupancy problems will be much smaller.
The Cruelest Manager of All … Someplace up the Chain
They failed these frontline team members by not giving them the skills, knowledge, and discretion they needed to handle this well.
LEADERSHIP
Would You Attend the Church of Failure With Me?
We live in a culture that increasingly celebrates perfection and brutally punishes people for even slightly missing the mark on perfection.
Are You Setting the Right Goals for Your Team?
Reachable goals should not be easy. They should be set at a level that, with high performance, the goals can be met.
How To Find Meaning in a Horrific Working Environment
What makes these leaders so terrible is that they immediately go defensive rather than trying to find common ground.
LIFE ENRICHMENT
Wellness Wednesday: How to Have a Good Day
“What do I need to do today to feel like I had a good day?” I got to thinking this would be a great question to ask every morning when I get up.
Wellness Wednesday: The Importance of Pressing Pause
With everything that is going on in the world around us, I wanted to take a moment to reflect and encourage you to just, pause.
Enrichment: The Artis Way Experience
Artis is not a philosophy of care. It’s a philosophy of interactions. “It’s how we want leadership, associates, & residents to interface with one another.”
SALES & MARKETING
5 Areas Where A Place for Mom Has It Wrong
Larry Kutscher highlights some of the changes that APFM is making, saying “the company is now completely different.” Hmmm …
How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Crazy, Wonderful, Insane, Upside-Down Marketing Idea — Before & After
You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.
FORESIGHT RADIO
S4 Episode 14 – How Is Kisco Doing All This??
Kisco Senior Living has this pandemic thing down to a science. Hear how they’re leading-by-example the industry forward.
FORESIGHT TV
S2 Episode 26 – Turning Dining into a Profit Center
What you can do with your culinary program to delight residents, prospects, and family members. Leading to higher occupancy & better bottom lines.