HELPFUL RESOURCES
EDITOR’S PICKS
The Cost of Inaction: Delaying Finance Outsourcing
If your finance team is feeling the strain — or if you’re simply curious about how outsourcing could help — you don’t have to figure it out alone.
Who Should Be Innovating In Your Organization?
The most successful innovation leaders don’t say “follow me” — they say “I believe in your vision. How can I help make it happen?”
Richard Branson’s One-Sentence Business Revolution
In Branson’s world this means leaders need to genuinely care about people and they need to hire people who genuinely care about people.
TECHNOLOGY
Let the Bubble Rise or Burst!
Does AI have enormous potential, especially for senior living? Are we in an AI market bubble with the players now rushing their IPOs?
What If Every Resident Had a Book Inside Them?
The lesson for senior living is simple: The stories are already there. Technology like Remento simply helps preserve the meaning before it disappears.
Why Boomers Will Force Senior Living to Rethink Everything
Senior living is entering a new era. And the winners will be those who use technology to give adults more agency, safety, and control over how they live.
DEVELOPMENT
Can Senior Living Be Medically Responsive?
The medical needs of older adults were central to aging then as now. Then as now, though, few CCRCs included medical services.
The Future of Senior Living: More Demand, More Pressure, More Opportunity
Senior living is at a crossroads. That sounds scary. But it may also be exactly where the industry needs to be.
Beyond Boring: Making Residential Living Attractive
The insight is that most of the same things that make shipboard life attractive are no different from what can make senior living attractive.
EMPLOYEE ENGAGEMENT
Don’t Let This Happen to You
In smaller organizations on occasion, moving on to grow is the only way to advance the team member’s career. But mostly this is not true.
Revolutionizing Your Resident and Team Experiences at Zero Cost
The right question is, “What would your team do with their time if the friction got out of the way?”
It Seems Obvious, but Which Would You Choose?
Imagine this scenario … You have been interviewing like crazy, frustrating, but out of the blue, you end up with two amazing offers on the table …
LEADERSHIP
The MorseLife Mess, Part 3: The Reckoning
So there are now three threads: a defamation case, a contract case, and whatever gets resolved in arbitration.
Are You a Force Multiplier or Something Else?
As a leader, your job isn’t to be the smartest person in the room or the one doing the most work. It is your job to be a force multiplier!
The MorseLife Mess, Part 2: The Vaccines, and Who Was Supposed to Say No
MorseLife held a vaccination clinic. 976 people were vaccinated. More than half, 567 people, were not eligible under the program.
LIFE ENRICHMENT
Senior Living’s Best Value Proposition May Have Nothing to Do With Care
Every operator should ask: If our team does its job exceptionally well, what relationship do we give back to this family?
90th Birthday Tribute
One of the important events in life is the opportunity to express appreciation for people who have influenced your career. Today is just such a day.
When Your Life Is Not So Blessed
Bad stuff happens to all of us… And when bad things happen to us we should celebrate, because it means something much better is coming.
SALES & MARKETING
The Most Underserved Person in Senior Living …
When your senior living community then becomes the hub for three generations, you have built something almost impossible to compete with.
The 9-Year-Old Sales Closer: Senior Living’s Secret Weapon
When you build amenities that grandkids love, you turn the resident into the destination grandparent. The one the grandkids beg to visit.
The Shocking Carriage Driver Story
The Transport Workers Union did not go quiet. They named the specific failure, they named the consequence, and they said this is not who we are.
FORESIGHT RADIO
S8E14-Why Growing Older, Living Bolder: Challenging Ageism with Valerie Van de Zilver
“I hope we’re a destination people want to come to and don’t feel like they have to.”
FORESIGHT TV
Joy Should Be a Line Item in Your Budget | Kathy Parry
Steve Moran and Kathy Parry discuss what leaders can do to create workplaces people actually want to be part of.