HELPFUL RESOURCES
EDITOR’S PICKS

Caregiver Award Honors and Celebrates Unsung Heroes of Senior Living
Caregivers are true heroes. Do you know the Caregiver of the Year? Nominate them to win a well-deserved prize.

2021 Caring Stars Are Getting Their Online Presence Right
Helping your community stand out as a star and be easily recognized as among the best our industry has to offer.

Don’t Let Pandemic Panic Cause Lost Leads
In the midst of a pandemic, it’s easy for information to fall through the cracks. And that can cost you dearly.
TECHNOLOGY
Why All the Buzz About Bipolar Ionization?
You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?
Don’t Reinvent the Wheel; Improve the Ride
If you ever played with dominoes, you know how it works. Protecting your residents and staff during a pandemic is a little like this.
Thanks to Pandemic, Health Care Bit Player Becomes a Star with a Big Bite
Remember those first few minutes in the movie Jaws? This is kind of like what happened with telehealth and the pandemic.
DEVELOPMENT
This Scrappy Start-Up Is Why the Highly Anticipated Age Wave Will Never Materialize
I can see this model blowing a hole in traditional independent living. Senior living needs to be paying attention . . .
More Elephants in the Room
Today, there is less emphasis on responding to consumers than there is on sales and marketing. Is a change coming?
Predatory and Opportunistic or A Wining Senior Living Strategy?
If any senior living organization or REIT adopted this strategy in the coming months, they would become the dominant player in the coming years.
EMPLOYEE ENGAGEMENT
Caregiver Award Honors and Celebrates Unsung Heroes of Senior Living
Caregivers are true heroes. Do you know the Caregiver of the Year? Nominate them to win a well-deserved prize.
The Foolishness of Hero Pay
By Steve Moran Once or twice a year I write an...
Flex Staffing Transformed: A (Once Reluctant) User’s Story
Have you ever discovered that something you resisted at first ended up totally transforming the way you work? Who hasn’t right? I know I have.
LEADERSHIP
Making Lemonade from 2020 Lemons
What no one is telling you about 2020 is that plenty of GOOD things actually did happen . . . AND you had something to do with them!
The Public Hates Senior Living – What Are We Going to Do About It?
It is easy to hate the message and the messenger, but this is the public perception reality. What’s the proof you ask?
Obscure News: An Evolving Story
A new practice standard for “Continuing Care Retirement Communities and At Home Programs” begs the question, does the world need actuaries?
LIFE ENRICHMENT
New Report Reveals Ugly Truths and Great Opportunities
We shouldn’t need a report to tell us this. The results force us to confront some inconvenient truths about our residents in senior living.
The Fatal Decision to Chase Happiness
The leadership lesson here is to be very careful about what you are chasing; to make sure what you are chasing will actually make you happy.
How to Thrive in the Middle of a Pandemic
It has been a tough year for pretty much everyone. It is, however, possible to thrive in the middle of a pandemic, and here is how.
SALES & MARKETING
Check Out These Transformed Seniors – A Positive Story
As the masks were peeled off, so were the years, liberating residents to share more of themselves in front of the camera.
Better Data Will Help You Achieve Better Results
In order to make the right decisions for your community, you need the right information. This is so cool it is making my head spin.
From the Belly of the Beast, HumanGood’s Andrew Smith is Talking
The first of a series of interviews with innovators in senior living. In the middle of the action, exactly where Andrew Smith wants to be.
FORESIGHT RADIO

S3 Episode 2 – Tiny House Villages – A Viable (and Affordable) Option for Senior Living?
Podcast about tiny houses with Andrew Constantino, assistant program manager for the Low-Income Housing Institute (LIHI) in Seattle.
FORESIGHT TV
UP NEXT – Episode 17 – Senior Living In Mexico – The Opportunity
Wendy Jane Carrel will be talking about the opportunities and challenges of owning senior living and living in senior living in Mexico.