HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Are E-signatures Even Legal for Senior Living?
Some people like to hold sheets of paper when they are signing, and there are legalities to consider, whether printed or electronic.
The Easy Fix That Saves Lives
By Susan Saldibar Five years or so ago, my...
Toilet Training
Stepping back for a moment to set toileting in perspective, it seems evident that the future of toilet seats will have to involve integrating toilet technologies.
DEVELOPMENT
Risk and Liability Exposure
While it’s best to avoid risk through clarity, transparency, best practices, good intentions, and more, financial risk will always be with us.
9 Surprising Facts You May Not Know About Senior Living Sales Counselors
It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!
Wellness Wednesday: The Burned-Out Millennial
Millennials, we’re this generation with so many advantages — all this access and tools to make life easier — so why are we still tired all the time?!
EMPLOYEE ENGAGEMENT
The Cruelest Manager of All … Someplace up the Chain
They failed these frontline team members by not giving them the skills, knowledge, and discretion they needed to handle this well.
It’s Our Own Damn Fault We Have a Staffing Problem
I am particularly concerned that right now there are really bad things happening in your communities and you have no idea.
The Senior Living Supply Chain Problem
We need to continue to look for ingenuity and creative solutions in all departments and all ranks in our communities.
LEADERSHIP
How To Find Meaning in a Horrific Working Environment
What makes these leaders so terrible is that they immediately go defensive rather than trying to find common ground.
Stop That Sleazy Organizational Drama Now
One of the biggest challenges leaders face is thinking that they don’t have any drama, but the truth is, they are the cause of all the drama.
The Fatal Flaw of Needing to Be Liked
The more we allow these insecurities to dominate our thoughts, the less confident we become, and the more we depend on the approval of others.
LIFE ENRICHMENT
Wellness Wednesday: The Importance of Pressing Pause
With everything that is going on in the world around us, I wanted to take a moment to reflect and encourage you to just, pause.
Enrichment: The Artis Way Experience
Artis is not a philosophy of care. It’s a philosophy of interactions. “It’s how we want leadership, associates, & residents to interface with one another.”
Wellness Wednesday: How Creating Art and Following My Passion Helped My Mental Health
If we’re passionate about what we’re doing, it’s hard not to associate our career with who we are, and even harder when we don’t feel that way about our career.
SALES & MARKETING
How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Crazy, Wonderful, Insane, Upside-Down Marketing Idea — Before & After
You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.
Crista Senior Living’s Mind-Boggling Marketing Turnaround
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
FORESIGHT RADIO
S4 Episode 13 – Are You Drowning in a Sea of Sameness?
The story: Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people in. They figure out exactly how to tell a community’s story, in a way that connects and converts. Here’s how. The guest: Wendy O'Donovan Phillips, CEO, Big Buzz. Your...
FORESIGHT TV
S2 Episdoe 25 – People First Senior Living
Imagine for a moment that you have the opportunity to start from scratch building the perfect senior living organization.