You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
When was the last time you really got a new implementation right — and I mean really right? . . . I thought so.
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
How many times do you need to repeat “sign here, and here, and here” to each new resident when they move in?
“Boomers want healthcare to be ‘behind the walls’ rather than in the front.” Can senior living give them what they want?
Change can seem radical when it’s not. It only seems radical because it’s unfamiliar. Can senior living break out of its comfort zone?
Kendal and the San Francisco Zen Center are teaming up to create a truly unique senior living environment.
John Zeisel’s response to a recent Senior Living Foresight article. The problem is actually bigger than we thought.
Ultimately, knowledge can be shared and skills can be taught. Character is much harder to develop. That’s how you should be hiring.
This comes from an activities director Facebook group I belong to. It breaks my heart and it is 100% a leadership fail.
Here are the things that Malcom McLean did to turn shipping upside down and there may be some serious lessons for senior living.
I get that it’s complicated. But solutions will only come when the industry admits we have some bad actors doing terrible things.
It’s not a new challenge. It is a complicated one because of persistent convention and the heavy involvement of the federal government.
You can estimate how many residents are experiencing loneliness right now, but more importantly, which ones? Do you know for sure?
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
You might be thinking . . . “just a bad facility.” But there is no reason to believe that this is not typical.
SALES & MARKETING
I’m puzzled about how few communities put serious effort into being a part of the local marketplace. Imagine doing this instead.
Maybe you have already seen the TikTok video that has gone viral. What do you think? Would you do this?
Back in the days, you got handed a stack of leads without a clue who was who and who wanted what. There’s no excuse for that today.
What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground.
Steve talks with Phillip Dopson, SVP Consumer Experience for Compass Community Living, about innovation in senior living dining.