HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Change a Knob, Change a Life (Yes, It’s That Easy)
“We have so much technology at our fingertips, but why can’t we leverage that to bring people together so that people can continue to do things they love?”
Come Hell or High Water, You Need This
Natural disasters are no laughing matter. Are you prepared for the next one that might hit your community?
Check Out This Response to Steve’s Toughest Question
I like doing business with people I like. It makes things easier. But do they have the right answers to the tough questions?
DEVELOPMENT
Hidden Effects of Inequality
As is true of senior living, cruise ships appear to give little thought to inequities of birth that distinguish low-wage workers from those they serve.
Echoes in the Room: Hearing and Common Sense
Recently, at a conference, I was reminded of how difficult it is to address hearing impairments, even for the most well-intentioned organizations.
Risk and Liability Exposure
While it’s best to avoid risk through clarity, transparency, best practices, good intentions, and more, financial risk will always be with us.
EMPLOYEE ENGAGEMENT
Wellness Wednesday: Do Your Team Members Go Home Happy?
The thing I hear over and over again from team members to regional directors is that they feel like their leaders don’t care about them as people.
My Favorite Critic Strikes Again … Employee Reviews
At the end of the day, there needs to be a hybrid system in employee reviews that accomplishes both goals, and there is likely some art in figuring this all out.
How Do You REALLY Think of CNAs? Deep Down
It makes me annoyed that we don’t hear and talk enough about them. If residents are the heart of senior living, then CNAs are the backbone of our industry.
LEADERSHIP
7 Disruptive Trends …
The world of senior living is changing and will change even more. These trends will rule the next decade of senior living.
Stop Doing Worthless Things!
The big idea is that we have only limited time and energy and the very best way to spend it is to make an impact on the world.
Is Your Mission Big Enough?
The other big problem with mission statements is that they are often states of being rather than aspirational.
LIFE ENRICHMENT
Growing Old Ain’t for Sissies
We deal with life’s changes, particularly less pleasant ones, by talking about them, by laughing about them. That is not ageism. That is life.
Senior Living Is Stultifyingly Boring …
I asked one of the founders of Meow Wolf, “What would a senior living community you would design look like?” He starts off with ”It’s gonna be fun.”
8,197 Days Left in My Life
What really counts is going to be very different for each person, and will not be the same moment to moment, week to week, and month to month.
SALES & MARKETING
Impact of Branding on Senior Living
An organization loses its identity when it renames, but the determinant of success or decline is its reputation for customer value.
“How Do I Pay For It?” – Here’s One Easy Answer
They need a financial bridge to help them move now. And they just don’t know how to get from here to there.
Margaritaville — Standing In Line To Move In
When we get things right, people will line up to move into our senior living communities, and this could likely be true even in assisted living.
FORESIGHT RADIO
S4 Episode 19 – Lessons Learned from a Senior Living Outsider
Rachel goes solo to give some perspective on the outside view of senior living and what it was like coming in without a lot of industry experience and connections.
FORESIGHT TV
S2 Episode 38 – How Undergraduate Programs Are Making Senior Living Better
The Granger Cobb Institute at WSU is creating a new generation of leaders for senior living that will improve the quality of life for residents and team members.