HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
The Best Piece of Technology Never Used [Solved]
When was the last time you really got a new implementation right — and I mean really right? . . . I thought so.
Top 4 Senior Living Tech Trends for 2022
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
What Happened to the Paperless Society We Were Promised?
How many times do you need to repeat “sign here, and here, and here” to each new resident when they move in?
DEVELOPMENT
Is “Invisible” Healthcare Possible in Senior Living?
“Boomers want healthcare to be ‘behind the walls’ rather than in the front.” Can senior living give them what they want?
Is It Time to Turn Senior Living Inside Out?
Change can seem radical when it’s not. It only seems radical because it’s unfamiliar. Can senior living break out of its comfort zone?
What’s So Special About Enso Village?
Kendal and the San Francisco Zen Center are teaming up to create a truly unique senior living environment.
EMPLOYEE ENGAGEMENT
No Respect – A Commentary on Throw in the Towel
John Zeisel’s response to a recent Senior Living Foresight article. The problem is actually bigger than we thought.
Focusing on What Matters
Ultimately, knowledge can be shared and skills can be taught. Character is much harder to develop. That’s how you should be hiring.
Anyone Else Ready to Throw in the Towel?
This comes from an activities director Facebook group I belong to. It breaks my heart and it is 100% a leadership fail.
LEADERSHIP
Solving Senior Living’s Biggest Challenge – Malcolm Gladwell
Here are the things that Malcom McLean did to turn shipping upside down and there may be some serious lessons for senior living.
This Ought to Infuriate Us . . . I Think
I get that it’s complicated. But solutions will only come when the industry admits we have some bad actors doing terrible things.
I Want to Cry – Part 3 – Why Is Dignity Not the Norm?
It’s not a new challenge. It is a complicated one because of persistent convention and the heavy involvement of the federal government.
LIFE ENRICHMENT
Do You Have a Love Machine in Your Community?
You can estimate how many residents are experiencing loneliness right now, but more importantly, which ones? Do you know for sure?
A Crazy Cool Way to Make Moving in Residents a Delight
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
I Want To Cry – Part 1
You might be thinking . . . “just a bad facility.” But there is no reason to believe that this is not typical.
SALES & MARKETING
New Ways to Impact Your Marketplace [4 Ideas]
I’m puzzled about how few communities put serious effort into being a part of the local marketplace. Imagine doing this instead.
Why Didn’t a Senior Living Community Think of This?
Maybe you have already seen the TikTok video that has gone viral. What do you think? Would you do this?
Another Lead Bites the Dust – Unless You Do This
Back in the days, you got handed a stack of leads without a clue who was who and who wanted what. There’s no excuse for that today.
FORESIGHT RADIO
S4 Episode 1 – How to Sell Out Before Breaking Ground
What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground.
FORESIGHT TV
S2 Episode 2 – New Trends In Senior Living Dining
Steve talks with Phillip Dopson, SVP Consumer Experience for Compass Community Living, about innovation in senior living dining.