HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Our Duty of Care: A Personal Story
This article is both personal and painful. Anyone can be duped by the fraudsters who now troll the internet in search of victims.
The Remarkable Story of How Ginger Cove Came Out of the Pandemic Stronger Than Ever
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
Solar Power Vs. Generators for Senior Living
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
DEVELOPMENT
Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard
Chip Conley of Modern Elder Academy discusses what regenerative living looks like and how it works in the community he’s developing.
Whose Money Is It?
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder.
Tiny House Villages — A Viable (and Affordable) Option for Senior Living?
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?
EMPLOYEE ENGAGEMENT
Getting to Thirty – Dollars, That Is
Is the CEO as effective as the combined efforts of 200 lesser workers at $30/hour or 400 at the proposed minimum of $15/hour?
A Senior Living Organization at the Top of What?
A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite.
We’re All In This Together
Good advice for any business, and particularly good advice for senior living which is inherently a people business.
LEADERSHIP
A Wise Agreement Toward Better Nonprofit Governance
A first step toward restoring the senior living industry as an attractive & ethical choice for those facing the uncertainties of aging.
The Path to A More Profitable Culture
Can you create a high-trust, high-performance culture that minimizes waste and maximizes mission-driven efforts?
What Kindness Looks Like
I try to balance the need for dignity, and the need to say goodbye, and the need to call the next person on my waiting list.
LIFE ENRICHMENT
It’s Okay To . . .
It’s been a tough year for all of us. Give yourself some compassion and forgiveness and know that it’s okay to take care of yourself.
This Old School View of Residents Could Be Our Undoing
This last week I came to this shocking realization. I am 66, by some people’s measure and elderly person. Do I seem elderly?
The New Frontier of Aging and Senior Living
Ken Dychtwald offers four flavors of aging. This is sort of right, but it’s more like four paths. Which one are you on?
SALES & MARKETING
If You Want More Personal Data About Your Prospects Do This!
Reach a new level of engagement with prospects who want a personalized approach but also want control over how they interact with you.
Vitality’s Secret Sales Sauce for Success
What does it take to build a successful sales team? Vitality knows. It is a process they developed and have been fine-tuning for years.
8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
FORESIGHT RADIO
S3 Episode 12 – Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?
Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff.
FORESIGHT TV
Episode 38 – Blind Spots and The Missed $3 Million Per Community Opportunity
Bob Kramer and Jacquelyn Kung discuss key takeaways from recent surveys of more than 350,000 residents, family members, and staff.