HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Ditch Fake AI, and Increase Your NOI
Tod Petty, CMO of Fynn, chatted recently with Abbie Richie on Tech Tuesday about all kinds of things, including AI. And he had plenty to say.
Robotic Simplicity
There’s a lot of mystique and misapprehension around the idea of robots, and when new tools emerge there is the potential for fear to prevail over benefits.
The 80% You’re Not Using
The largest issue isn’t that operators aren’t bringing in innovative systems, it’s that they aren’t using them to their full capacity.
DEVELOPMENT
These Numbers Shocked Me …
It will likely need massive retooling of how we think about older people, how we spend government money, and adequate housing for older people.
Could It Be This Stupidly Simple?
The only thing that should matter is the customer experience. This is true for vendor companies, and this is true for senior living.
Our Messed Up Belief, Part 1
If we were to survey the American public, most people would say that senior living is the place you go when you have run out of other options.
EMPLOYEE ENGAGEMENT
The $29 Blunder … That Cost a Million
I was recently talking to a senior living executive director who told me this depressing story about ice cream.
Busting the 1099 Worker Myths
Believing the myth about risk and 1099 workers can result in a community losing control over who the staffing agency will send.
3 Disastrous HR Problems — Solved
Meet your issues solver: Brett Landrum, founder and co-CEO of Procare HR. Brett answered Steve Moran’s toughest HR questions. Here’s his advice.
LEADERSHIP
The Hardest Part of Leadership Is What You Don’t Know
The risk of not knowing is massive. There is also risk for a damaged reputation, which makes it harder to attract new residents and staff.
Wrong Incentives for Management Companies
We are heading down the road to a disaster for senior living operators, residents, and team members, and only the capital providers can change that.
What Is Possible
Once you believe in the possibilities for your community, you can develop an action plan to get there. What do we have to do to get to 90% occupancy?
LIFE ENRICHMENT
I Want to Move Into a Place Like That
There are so many amazing stories to tell, and when you get your storytelling right, people will be lining up to move into your community.
I Want a Job Like This
We have to create a work environment where the day-to-day feels like something special. This is a great example of that kind of storytelling.
This Is Insane
We spend more on lawn care than activities. Maybe we are more concerned about how our communities look than what it is actually like to live in them.
SALES & MARKETING
Get Into the Head of …
There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.
I Want to Move Into a Place Like That
There are so many amazing stories to tell, and when you get your storytelling right, people will be lining up to move into your community.
I Want a Job Like This
We have to create a work environment where the day-to-day feels like something special. This is a great example of that kind of storytelling.
FORESIGHT RADIO
S5 Episode 20 – An Honest Look at Home Care
Nicole Will shares what inspired her to leave senior living and start a company focused on enhancing older people’s lives and well-being.
FORESIGHT TV
Senior Living Done to Perfection
Once in a while, we come across an example of what excellence looks like. Steve will be talking to Cole Marvin about his success story.