HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Should This Be the Standard for Every Memory Care Community?
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
Tears of Joy in a Time of Challenge
“Do you have experience with a useful product or a ‘problem that needs solving’ — relating to dementia or mild cognitive impairment?”
While You Were Fighting the Virus Your Residents Were Doing This
Residents were doing something pretty amazing during the pandemic. We’re surprised at how rapidly it took hold.
DEVELOPMENT
Tiny House Villages — A Viable (and Affordable) Option for Senior Living?
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?
Rethinking How We Live
The history of how we came to live as we did in the 20th century is germane for imagining how we will choose to live in the 21st century.
Is Mexico the Next Hot Senior Living Opportunity?
With a $300 billion opportunity for the caregiving market in the U.S. in coming years, Mexico is preparing for its own silver tsunami.
EMPLOYEE ENGAGEMENT
4-Day Work Week
It seems crazy for a company that’s struggling to reduce costs and increase income . . . but just maybe, it makes more sense than you think.
Checking In with Signature HealthCARE: Success or Failure?
Signature Healthcare was hoping to eventually replace their cumbersome and expensive agency model. How’s it going now?
Far-Out Ideas for Workforce Challenges
Innovation takes courage. Would your organization be bold enough to embrace any of these possibilities with their workforce?
LEADERSHIP
The 2 Traits of Effective Leaders: Do You Have Them?
One of the most distressing parts of doing leadership development is that most leaders way overestimate their effectiveness as a leader.
In the Senior Living Space, Are You Facebook or Apple?
Just as Apple and Facebook are embroiled in a fight over consumer data privacy, in a very real sense, senior living is at a crossroads too.
What Really Matters to You as a Leader? . . . Do You Even Know?
I am pretty well convinced that most leaders have not spent much time thinking about what really matters to them.
LIFE ENRICHMENT
Life Enrichment is Senior Living Business
Want to increase your bottom line? It’s about the experience. Deliver the experience, and the money (occupancy) will not be a challenge.
Health and Wellness: The Power Duo That’s Transforming Communities
As we dig out from a horrific year, you might ask yourselves what you’re digging out to. Hopefully not back to a pre-pandemic, 2019 playbook.
Watch Your Words – Ageism Is A Two-Way Street
Ashton Applewhite explains how she thought if it was self-deprecating it was okay. But she learned, it’s not okay.
SALES & MARKETING
How Wickshire Is Crushing It in the Face of the Pandemic
Be a voice of vision. Outside forces may try to make you change course. Stay true to your mission, vision, and those you serve.
Get Your Marketing On!
Wendy O’Donovan Phillips has excellent marketing tips communities can use to kick-start their efforts in this new era.
This Survey Data Will Make Your Marketing Sizzle
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
FORESIGHT RADIO
S3 Episode 7 – Surprise and Delight Residents Using the Magic of Theater
Griffin Senior Living along with Theater DNA are reinventing community interiors to pump up the energy and vibrancy.
FORESIGHT TV
Episode 28 – A New Model for Healthy Senior Living
How successful aging, luxury health care, and fee for service will drive the future delivery of holistic care.