HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
What AI Can Tell You About a Resident’s Hospital Risk
AI can empower the caregiver to proactively care for the resident. That can make a huge difference in the quality of life for that resident.
Beep Boop: Marketing, Life Enrichment, and the In-Betweens
We are living in the in-between. AI and robots are poised to change society. It reminds me of times your residents must have seen.
Unleash the Future: How AI Can Transform Senior Living!
I use AI as a tool a lot, nearly every day. Here are some of the ways AI can be used in senior living today and in the future.
DEVELOPMENT
Our Roller Coaster Lives: Learning From Sam
While the OpenAI board was clashing over nonprofit values, LinkedIn hosted a conversation about a similar question for senior living.
Senior Living’s Split Personality
Are we health care or a lifestyle product? When capital invests in senior living, are they investing in real estate or a business op?
These Numbers Shocked Me …
It will likely need massive retooling of how we think about older people, how we spend government money, and adequate housing for older people.
EMPLOYEE ENGAGEMENT
You Need a Mesmerizing Culture Machine
This machine is all about being the best senior living organization to work for in the country. Actually to be the best company to work for in the country.
Do I Have This Wrong?
My bottom line was — and remains — that the industry should support staffing minimums done right and reasonably. This means a bunch of things.
Do You Really Need Recruiting Sites? Indeed, You Don’t!
Jen is bursting with creative recruiting strategies. And, the biggest reason to check out their strategies is the simplest reason: They work!
LEADERSHIP
When Politics Intrude Into Business. … Damn Elon Musk.
The question I was left with is this: What would serve the senior living leadership community better: leaving it up or taking it down?
The Things We Worry About
The best leaders, the leaders who are running great organizations, have figured out that the pain of change is always worth it.
The Master of Tough Love
Getting to know Elon Musk through the lens of Walter Isaacson’s biography reveals a man of narrow genius with a mastery of tough love.
LIFE ENRICHMENT
Connections
I had a memory glitch — unlike any I’ve experienced. (Related to a treatable illness.) Have you had this happen?
The Key to Getting Life Enrichment Right
Life enrichment is the one thing that senior living communities do that simply can’t happen at home. This may be what it takes to get it right.
Is Cohousing the Next Big Thing?
Cohousing can benefit all Americans. It looks a lot like today’s senior housing. Is it the most overlooked opportunity in America?
SALES & MARKETING
Revealed: The Secret Sauce Behind More Sales
You need to pay attention to the smiles and attitudes of your team members because they have a huge impact on your occupancy.
You Are Managing Your Reviews All Wrong
The world is not what it once was. We have this powerful opportunity to transform the world of senior living doing it differently.
The Wrong Way
Perhaps what gets missed is that there are real people who are writing bad reviews, people who feel like they did not get what they expected.
FORESIGHT RADIO
S5 Episode 23 – Thriving With Age
Fine artist Sky Bergman set out to film her grandmother. Within a few years, she’d launched a project to foster intergenerational connections.
FORESIGHT TV
What’s Next in Senior Living?
Join Bob Kramer and Steve Moran in conversation about the new and exciting things he is working on and thinking about.