HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Our Duty of Care: A Personal Story
This article is both personal and painful. Anyone can be duped by the fraudsters who now troll the internet in search of victims.
The Remarkable Story of How Ginger Cove Came Out of the Pandemic Stronger Than Ever
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
Solar Power Vs. Generators for Senior Living
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
DEVELOPMENT
Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard
Chip Conley of Modern Elder Academy discusses what regenerative living looks like and how it works in the community he’s developing.
Whose Money Is It?
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder.
Tiny House Villages — A Viable (and Affordable) Option for Senior Living?
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?
EMPLOYEE ENGAGEMENT
A Senior Living Organization at the Top of What?
A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite.
We’re All In This Together
Good advice for any business, and particularly good advice for senior living which is inherently a people business.
What a Great Way to Approach Hiring
I was working on writing a couple of job descriptions, and I came across an unusual job posting. I love pretty much everything about it.
LEADERSHIP
Are You A Prosocial Gossip?
I have always thought of gossip as this near-universal bad thing. But there is actually a term for good gossip.
The Fantastical, Magical, Amazing 10 Year Journey
On June 10, 2011, with trembling fingers, I pushed the publish button for the first-ever article at Senior Living Foresight.
Is There A Nonprofit Advantage?
These nonprofit leaders wouldn’t act differently as for-profit leaders. Our industry’s purpose is to meet the needs of aging Americans.
LIFE ENRICHMENT
This Old School View of Residents Could Be Our Undoing
This last week I came to this shocking realization. I am 66, by some people’s measure and elderly person. Do I seem elderly?
The New Frontier of Aging and Senior Living
Ken Dychtwald offers four flavors of aging. This is sort of right, but it’s more like four paths. Which one are you on?
This Technique Will Help You and Your Team Deal with Occupancy and Pandemic Stress Better
Each of us has voices that run constantly through our heads. It is how we are wired. Here’s how to use it to help with stress.
SALES & MARKETING
8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
How to Tell Stories that Delight Prospects
Wouldn’t it be great to hear fewer stories about how terrible occupancy is and a few more about how people have turned it around?
We Have to Stop LYING!
I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth.
FORESIGHT RADIO
S3 Episode 12 – Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?
Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff.
FORESIGHT TV
Episode 37 – Finding Practical Solutions to Senior Living Workforce Crisis – Phil Fogg
Steve talks to Phil Fogg, the CEO of Marquis Companies, about the staffing crisis and the “Care For Our Seniors Act” that AHCA is backing.