You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
We’re introducing the people who can literally turn a resident’s TV into a hub of interaction, without all the nonsense of connecting a bunch of cables.
Right now we are at a loss as to how to fix senior living … it needs a new blender, which means completely rethinking everything we do …
These folks know the value of a solid social presence. They wouldn’t be doing it if they didn’t. And they have a ton of useful tips for you!
Much of that hesitancy is the natural resistance of older people to change. They want assurance that CCRCs can be trusted.
I know even the headline makes it sound like I have been hit by lightning since I mostly take the position that we have to get a lot better.
As is true of senior living, cruise ships appear to give little thought to inequities of birth that distinguish low-wage workers from those they serve.
Workforce recruitment and retention was top of mind at this year’s AHCA/NCAL conference. And the people had a spirit of “might as well try it!”
Here’s a lightly edited manifesto of sorts from a team member. Don’t you want to work here? Don’t you want to be this kind of leader?
At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.
From a public perspective, it seems obvious that what is needed is a more principled, proactive approach to regulation and enforcement.
If you do this, you will be transformed as a leader. You will better understand the challenges your salespeople face every single day.
If my dream for Brookdale were to become a reality, every single senior living organization would be better today than it is.
What if a magic genie appeared at your senior living community and asked, “What wishes may I grant you that will make your job, and your life, easier?”
Building and expanding CCRCs is a capital-intensive business, and nonprofits have limited access to capital.
The connection between these two experiences …. It was these life experiences that drove my decision to make senior living my career.
SALES & MARKETING
Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.
How many more people could you serve if you knew you could solve just about any financial challenge prospects had?
Christie Freeze helps families navigate caregiving and senior living — and drop the guilt. And she does it in one 90-minute consultation.
Senior Living is a story factory and it is simple fun and human. We will be talking to Kate Bertram about how they are doing that today.