HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
3 Ways to Make Residents Fall in Love With Technology
We’re introducing the people who can literally turn a resident’s TV into a hub of interaction, without all the nonsense of connecting a bunch of cables.
Do You Need a New Blender?
Right now we are at a loss as to how to fix senior living … it needs a new blender, which means completely rethinking everything we do …
5 Strategies to Help You Conquer Social Media
These folks know the value of a solid social presence. They wouldn’t be doing it if they didn’t. And they have a ton of useful tips for you!
DEVELOPMENT
Can CCRCs Be Trusted?
Much of that hesitancy is the natural resistance of older people to change. They want assurance that CCRCs can be trusted.
Why Every AL Will Be at 100% Occupancy
I know even the headline makes it sound like I have been hit by lightning since I mostly take the position that we have to get a lot better.
Hidden Effects of Inequality
As is true of senior living, cruise ships appear to give little thought to inequities of birth that distinguish low-wage workers from those they serve.
EMPLOYEE ENGAGEMENT
Now This Sounds Like a Fun Onboarding
Workforce recruitment and retention was top of mind at this year’s AHCA/NCAL conference. And the people had a spirit of “might as well try it!”
The Recipe for a Great Team
Here’s a lightly edited manifesto of sorts from a team member. Don’t you want to work here? Don’t you want to be this kind of leader?
Nashville Understood the Assignment
At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.
LEADERSHIP
If Every CEO Would Only Do This …
If you do this, you will be transformed as a leader. You will better understand the challenges your salespeople face every single day.
My Dream for Brookdale
If my dream for Brookdale were to become a reality, every single senior living organization would be better today than it is.
The 8 Questions I Want to Ask You
As I embark on a conference trip, I hope to spend some time learning from people. Here’s a list of questions whenever I meet someone for the first time!
LIFE ENRICHMENT
A 9MM Luger Inspires a Passion for Senior Living
The connection between these two experiences …. It was these life experiences that drove my decision to make senior living my career.
Encounters With Sports
There are two sides to the sport of business. The most fun is to be the innovator. Not everyone is cut out to be an entrepreneur.
Results Are In: Winners of Caring Stars Awards
Who made the list? In our industry, that means one thing: The 2023 Caring Stars senior living awards. And they’re out!
SALES & MARKETING
Marketing to the Thoughtful Prospect
Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.
Here’s an Occupancy Boosting Q&A
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.
Stop Sweating the Money Talk
How many more people could you serve if you knew you could solve just about any financial challenge prospects had?
FORESIGHT RADIO
S4 Episode 23 – Destigmatizing Senior Living
Christie Freeze helps families navigate caregiving and senior living — and drop the guilt. And she does it in one 90-minute consultation.
FORESIGHT TV
Women’s Longevity Bonus, a Conversation with Maddy Dychtwald
We will be talking about the opportunity to live better with Maddy Dychtwald, who recently announced the future publication of her new book.