HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Check Out This Response to Steve’s Toughest Question
I like doing business with people I like. It makes things easier. But do they have the right answers to the tough questions?
Empower Your Residents and Make Service a Breeze with Volanté
Steve chats with Shannon Moyes of Volanté Systems about how their POS software helps solve one of senior living’s biggest problems!
My Pet Peeve About Senior Living: Lagging Technology
Technology offers senior living the promise to optimize workforce potential and improve mission fulfillment. It’s good business.
DEVELOPMENT
Risk and Liability Exposure
While it’s best to avoid risk through clarity, transparency, best practices, good intentions, and more, financial risk will always be with us.
9 Surprising Facts You May Not Know About Senior Living Sales Counselors
It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!
Wellness Wednesday: The Burned-Out Millennial
Millennials, we’re this generation with so many advantages — all this access and tools to make life easier — so why are we still tired all the time?!
EMPLOYEE ENGAGEMENT
How Do You REALLY Think of CNAs? Deep Down
It makes me annoyed that we don’t hear and talk enough about them. If residents are the heart of senior living, then CNAs are the backbone of our industry.
Misfit Employees and the Emerging Freedom Economy
Senior living, too, will have to adapt or become fodder in the new economic experiment with the freedom economy.
Misfits, Too – Your Untapped Human Capital
There is generally more talent and corporate potential in the teams that managers and executives lead than is evident on the surface.
LEADERSHIP
The Scariest Part of Leadership — a Lesson From Starbucks
The bigger the organization, the higher probability of this being a problem. It is hard, but it must be guarded against.
You Can’t Fix Everything
Leaders by their very nature are fixers. In conflict they love being the tiebreaker … but there is a problem.
How Is Your Mission Statement Hurting You?
Useless mission statements drive me nuts. Especially in this industry, where we need strong, driving missions that everyone can get behind.
LIFE ENRICHMENT
Rethinking the Cost of Unpaid Caregivers
Don’t resent the old, who gave you life. They too were your age and more soberingly, you will, sooner than you think be their age.
Could Volunteers Help With the Staffing Crisis?
This is what happens when we talk about volunteering, but don’t do much about it. Now, this needs to change.
Old Guy Travel Notes
Most SLF readers also know that travel in the summer of 2022 is “complicated.” And can also experience the simple phrase “expect the unexpected.”
SALES & MARKETING
We Have No Idea
Someone declares that boomers will not buy what the industry is offering. I lean in this direction but I also find myself thinking we actually have no idea.
Time to Focus On Star-tegic Goals
Time to dust off that sequined gown or get your tux from the cleaners. This best-in-senior-living award gives serious recognition.
Another Prospect Rejects Senior Living … Our Own Damn Fault
There is data that confirms that communities who post pricing get more move-ins, and yet most communities still refuse to do so.
FORESIGHT RADIO
S4 Episode 17 – The Power of Tech, Gaming, and Togetherness
Sasha Dawn discovers the power of tech, gaming, and togetherness — and launches live, virtual gameshows for senior living residents across the country.
FORESIGHT TV
S2 Episode 32 – Shocking: Views on Resident Experience from … Residents
We say it, we know it … what the senior living industry really sells is the resident experience. So why is it so hard to get right?