You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
Whether it’s parents worried about their kids or adult kids worried about their parents, they’re family. And they want to be included.
Two years ago, when the pandemic hit, did you have a communication tool in place for families? Or were you left with a huge, frustrating gap?
But as valuable as technology is, we often see a lot of fear and anxiety in residents. That’s where the importance of training comes in.
It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!
Millennials, we’re this generation with so many advantages — all this access and tools to make life easier — so why are we still tired all the time?!
People have choices in life, to be silent, negative, or positive. Living in a world of negativity, bias can easily drift into our leadership lives.
If we are going to build better and grow the next generation of management talent, we need to make sure we nurture and truly mentor them.
The collective group came up with some dynamite ideas. Some will be specific to dining, and others could be used for a variety of positions. Take a look!
One of the biggest battles that the senior living industry is facing right now is employee retention, and the war is raging.
Believe it or not in a twisted way, if you want a better more positive organization you need to as a leader be less positive. Here is why.
Would you stay and hope the universe will get you to higher occupancy or do something radical because you are in a desperate situation?
Workers pick places to work largely on pay rates. Having a single toxic person makes it more expensive to hire future workers.
Perhaps my story can encourage you. Taking the time to look at and deal with the painful stuff in your life is a sign of courage.
The theme was “bold,” a timely message for an industry just emerging from the pandemic to find a world of change.
A friend sent an article that suggests traditional stand-alone senior living will be replaced by new intergenerational models, and I am a fan of the idea.
SALES & MARKETING
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
This robust software suite, built by operators, for operators, grows with you. Pick and choose what you need, as you need it.
Adam Kaplan, founder and CEO of Solera Senior Living, on how to create senior living communities where residents and team members thrive.