HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
This Is Fall Prevention of the Future (and It’s Already Here)
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
A Practical Guide for Putting Your Data to Work
There’s a tremendous opportunity to use data to improve the lives of residents, reduce staff workload, and keep residents happier & safer.
Technology Worth Spending Your Money on Right Now
With our herky-jerky return to pre-pandemic normality, how do we integrate the advances of remote working into traditional concepts?
DEVELOPMENT
Is This Absurd Thinking or the Real Future of Senior Living?
Alternatives to today’s senior living are coming fast. Will prospects view senior living the way many in the industry do?
Would You Live Where You Work?
Would you move to a hassle-free “dwelling” where you belong, where you fit in, and where you know you’re home?
Atria CEO John Moore on the Acquisition of Holiday
A few days ago I got a chance to talk to John Moore, the CEO of Atria, about the merger. Here is why he is convinced this is the right move.
EMPLOYEE ENGAGEMENT
We Are Getting Staffing All Wrong: The Path Forward
The big idea is that people are more productive when working for themselves rather than having to endure an unhappy work situation.
How to Lose a New Hire in a Week
Imagine how you would feel if you were thrown into a new community, with no tools, no information about residents, no resources
This Idea Will Change the Lives of Residents and Team Members
We should all be hiring with this personality trait in mind. All the amenities we offer are great, but this is what really really matters.
LEADERSHIP
Steve Moran’s Secrets for Crushing Conferences
Steve Moran shares insights for making the most of his attendance at senior living conferences. What to do and what not to do.
If Your Community Were to Disappear Would Anyone Notice?
One day as people drive by where your community sits, there is instead an empty lot . . . would anyone notice? Would anyone care?
9 Big Challenges in the 2nd Wave of Covid
There was hope that this monster was rapidly on its way to being tamed. Now it’s back and bringing a new set of challenges.
LIFE ENRICHMENT
The 2 Other Pandemics You Need to Confront Now
There are two more scary pandemics ready to sucker-punch your community. What are you doing about them? Here’s what you need to know.
I Saved for Retirement to Do This?
I want to cry out in frustration, anger, and embarrassment when I see residents doing crafts and activities usually reserved for children.
The Most Memorable Branding You Will Ever Find. Honest!
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
SALES & MARKETING
Do This to Have a Post-COVID Kick-Ass Sales Team
Go beyond the discovery of facts. Learn about feelings and fears to build empathic understanding about families’ current situations.
You Just Lost a Bunch of Leads: Here’s Why & What to Do About It!
It’s not rocket science. Knowing what prospects are attracted to, what their needs are, and giving them choices is key.
Do This for Consistent Move-Ins
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
FORESIGHT RADIO
S3 Episode 19 – An Emergency Evacuation Is Needed by Your Community . . . Now What?
EVP Bob Burg describes the role Moves for Seniors, a logistics and transport company, can play when emergency evacuation is needed.
FORESIGHT TV
Special Edition – Senior Living as a Thriving Business in 2021 and Beyond
Steve Moran chats with James Balda, the president & CEO of Argentum, about the state of senior living, challenges, and opportunities.