You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
If Amazon can step up its game, this new commitment to senior living holds the promise to improve life for residents.
There were several robots scooting about the Exhibit Hall during the LeadingAge meeting. But one really stood out.
The expression “aging gracefully” is used so universally that it has become meaningless. But it could and should mean something.
Change can seem radical when it’s not. It only seems radical because it’s unfamiliar. Can senior living break out of its comfort zone?
Kendal and the San Francisco Zen Center are teaming up to create a truly unique senior living environment.
Alternatives to today’s senior living are coming fast. Will prospects view senior living the way many in the industry do?
More than two hundred thousand frontline workers have quit. If you’re feeling the same way, ask yourself these questions.
I recently received this rant from a reader and I agree 100% with the sentiment. We have to find a way to figure this out.
There are a few brands that are beginning to use TikTok as a recruiting tool. It could make senior living and your organization look cool.
Podcasts create easy access to knowledge and entertainment. Here are the best senior living podcasts for 2022.
Over and over again I hear these stories from good leaders. But this might even be good news because it is fixable . . .
What if you had access to an endowment to make sure you could pay all your bills, allowing you to create the ideal senior living community?
What have you done lately to educate and inspire the residents living inside your communities?
What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.
We have so many opportunities to make life’s journey better. It’s inspiring to encounter organizations that are doing just that.
SALES & MARKETING
When consumers get to your website, what are they really looking for? When we get this wrong we make the sales process worse, not better.
I feel like I’m describing a pretty dysfunctional marketing/sales department. But maybe I’m also describing yours.
It’s abundantly clear: when businesses have great consumer reviews they are more profitable. Which, in senior living, means higher occupancy.
Rachel Hill talks with Bruce Felt of Pocketbook Memory. Discover this unique gift to preserve your loved ones’ legacy.