You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
This article is both personal and painful. Anyone can be duped by the fraudsters who now troll the internet in search of victims.
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
Chip Conley of Modern Elder Academy discusses what regenerative living looks like and how it works in the community he’s developing.
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder.
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?
Is the CEO as effective as the combined efforts of 200 lesser workers at $30/hour or 400 at the proposed minimum of $15/hour?
A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite.
Good advice for any business, and particularly good advice for senior living which is inherently a people business.
A first step toward restoring the senior living industry as an attractive & ethical choice for those facing the uncertainties of aging.
Can you create a high-trust, high-performance culture that minimizes waste and maximizes mission-driven efforts?
I try to balance the need for dignity, and the need to say goodbye, and the need to call the next person on my waiting list.
It’s been a tough year for all of us. Give yourself some compassion and forgiveness and know that it’s okay to take care of yourself.
This last week I came to this shocking realization. I am 66, by some people’s measure and elderly person. Do I seem elderly?
Ken Dychtwald offers four flavors of aging. This is sort of right, but it’s more like four paths. Which one are you on?
SALES & MARKETING
Reach a new level of engagement with prospects who want a personalized approach but also want control over how they interact with you.
What does it take to build a successful sales team? Vitality knows. It is a process they developed and have been fine-tuning for years.
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
S3 Episode 12 – Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?
Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff.
Bob Kramer and Jacquelyn Kung discuss key takeaways from recent surveys of more than 350,000 residents, family members, and staff.