HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
You Are Excluding New Residents And Don’t Even Know It — the Fix
Whether it’s parents worried about their kids or adult kids worried about their parents, they’re family. And they want to be included.
Don’t Let Your Community Unravel Before Your Eyes
Two years ago, when the pandemic hit, did you have a communication tool in place for families? Or were you left with a huge, frustrating gap?
Get These 4 Things Right and Your Residents Will Use Technology
But as valuable as technology is, we often see a lot of fear and anxiety in residents. That’s where the importance of training comes in.
DEVELOPMENT
9 Surprising Facts You May Not Know About Senior Living Sales Counselors
It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!
Wellness Wednesday: The Burned-Out Millennial
Millennials, we’re this generation with so many advantages — all this access and tools to make life easier — so why are we still tired all the time?!
The Self-Destructive Temptation to Go Negative
People have choices in life, to be silent, negative, or positive. Living in a world of negativity, bias can easily drift into our leadership lives.
EMPLOYEE ENGAGEMENT
Can Mentorship Solve Our Recruiting Problems?
If we are going to build better and grow the next generation of management talent, we need to make sure we nurture and truly mentor them.
14 Ironclad Ideas for Recruiting
The collective group came up with some dynamite ideas. Some will be specific to dining, and others could be used for a variety of positions. Take a look!
Wellness Wednesday: Why Ignoring Your Employees’ Mental Health Has Serious Repercussions
One of the biggest battles that the senior living industry is facing right now is employee retention, and the war is raging.
LEADERSHIP
Why Leaders Need to Stop Being So Positive
Believe it or not in a twisted way, if you want a better more positive organization you need to as a leader be less positive. Here is why.
What If You Had to Hit 95% Occupancy in Order to Keep Your Job?
Would you stay and hope the universe will get you to higher occupancy or do something radical because you are in a desperate situation?
There Is One Person Who Is Poisoning Your Whole Organization
Workers pick places to work largely on pay rates. Having a single toxic person makes it more expensive to hire future workers.
LIFE ENRICHMENT
Wellness Wednesday: Should I Even Be Talking About This?
Perhaps my story can encourage you. Taking the time to look at and deal with the painful stuff in your life is a sign of courage.
A Warm Welcome at LeadingAge California
The theme was “bold,” a timely message for an industry just emerging from the pandemic to find a world of change.
Are University-Based Senior Living Communities Really the Thing?
A friend sent an article that suggests traditional stand-alone senior living will be replaced by new intergenerational models, and I am a fan of the idea.
SALES & MARKETING
How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Crazy, Wonderful, Insane, Upside-Down Marketing Idea — Before & After
You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.
Crista Senior Living’s Mind-Boggling Marketing Turnaround
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
FORESIGHT RADIO
S4 Episode 11 – An Operator in a Box
This robust software suite, built by operators, for operators, grows with you. Pick and choose what you need, as you need it.
FORESIGHT TV
S2 Episode 21 – Building Better Culture
Adam Kaplan, founder and CEO of Solera Senior Living, on how to create senior living communities where residents and team members thrive.