HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
The Remarkable Story of How Ginger Cove Came Out of the Pandemic Stronger Than Ever
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
Solar Power Vs. Generators for Senior Living
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
Shining A Light on Your Buildings’ (and Residents’) Health
A healthy building is one with good lighting, good air quality, and a comfortable temperature – cornerstones of good health.
DEVELOPMENT
Whose Money Is It?
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder.
Tiny House Villages — A Viable (and Affordable) Option for Senior Living?
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?
Rethinking How We Live
The history of how we came to live as we did in the 20th century is germane for imagining how we will choose to live in the 21st century.
EMPLOYEE ENGAGEMENT
A Senior Living Organization at the Top of What?
A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite.
We’re All In This Together
Good advice for any business, and particularly good advice for senior living which is inherently a people business.
What a Great Way to Approach Hiring
I was working on writing a couple of job descriptions, and I came across an unusual job posting. I love pretty much everything about it.
LEADERSHIP
What Business Are We In?
Are we in the senior living business or the people living business? Will we adapt with new trends or go the way of the railroads?
How 40 Seconds A Day Can Transform Your Organization
What would 40 seconds of compassion mean to your team members, your residents, your family members . . . your prospects?
Are Seniors Like Old Dogs? We Say No!
The attitude “you can’t teach an old dog new tricks” is common when working with seniors. I disagree. It might be easier, but it’s not right.
LIFE ENRICHMENT
A New Title for Life Enrichment Leaders . . . A Nod to Dr. Bill Thomas
What would happen in your community if your “life enrichment” leader were instead the “head meaning maker”?
New Blood, Fresh Ideas: College Senior Tells Why She’s Chosen Senior Living
College Senior Emma Meads describes her path to senior living as a career choice. She shares what she likes and what she’d like to change.
Reclaim Heath, Reclaim Confidence, Reclaim Your Community
Physical wellbeing and immune system health are interdependent. Are your residents getting their recommended activity time?
SALES & MARKETING
5 Things We Learned from Virtual Trade Shows
Trade shows came to a screeching halt and had to pivot to virtual. Here’s what we’ve learned. The good, the bad, and the surprising.
3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
You Can Be Successful or Ordinary . . . But You Can’t Be Both!
Our brains simply aren’t wired to purchase, to crave, ordinary. Our brains are curious, they want New, Fresh, Fascinating.
FORESIGHT RADIO
S3 Episode 10 – Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard
Chip Conley, founder of the Modern Elder Academy unveils the next iteration of senior living — regenerative communities.
FORESIGHT TV
Episode 33 – The Role of Technology in the Age in Place v. Senior Living Debate
Keren Etkin, the creator of TheGerontechnologist.com, will be talking about Aging in Place v. Senior Living and the role technology plays.