HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
An Alexa Breakthrough for Senior Living
If Amazon can step up its game, this new commitment to senior living holds the promise to improve life for residents.
My Favorite Robot
There were several robots scooting about the Exhibit Hall during the LeadingAge meeting. But one really stood out.
It’s Time for Technology to Become Fully Dignified
The expression “aging gracefully” is used so universally that it has become meaningless. But it could and should mean something.
DEVELOPMENT
Is It Time to Turn Senior Living Inside Out?
Change can seem radical when it’s not. It only seems radical because it’s unfamiliar. Can senior living break out of its comfort zone?
What’s So Special About Enso Village?
Kendal and the San Francisco Zen Center are teaming up to create a truly unique senior living environment.
Is This Absurd Thinking or the Real Future of Senior Living?
Alternatives to today’s senior living are coming fast. Will prospects view senior living the way many in the industry do?
EMPLOYEE ENGAGEMENT
Are You Thinking About Quitting? 10 Questions for You
More than two hundred thousand frontline workers have quit. If you’re feeling the same way, ask yourself these questions.
A Fine, Fine Rant
I recently received this rant from a reader and I agree 100% with the sentiment. We have to find a way to figure this out.
Using TikTok for Recruitment
There are a few brands that are beginning to use TikTok as a recruiting tool. It could make senior living and your organization look cool.
LEADERSHIP
Best Senior Living Podcasts for 2022
Podcasts create easy access to knowledge and entertainment. Here are the best senior living podcasts for 2022.
The Real Reason Your Occupancy Sucks
Over and over again I hear these stories from good leaders. But this might even be good news because it is fixable . . .
If You Had All the Money in the World
What if you had access to an endowment to make sure you could pay all your bills, allowing you to create the ideal senior living community?
LIFE ENRICHMENT
Stop with all the Stupid Stuff! Residents are Smarter Than That!
What have you done lately to educate and inspire the residents living inside your communities?
Being “Busy” Is Not a Badge of Honor. Stop the Madness!
What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.
Are You Working Toward a Better Tomorrow? This Provider Is
We have so many opportunities to make life’s journey better. It’s inspiring to encounter organizations that are doing just that.
SALES & MARKETING
We Are Dense When It Comes to Getting This Right
When consumers get to your website, what are they really looking for? When we get this wrong we make the sales process worse, not better.
You Pay. You Don’t Convert. You Wonder Why. Here Is Why
I feel like I’m describing a pretty dysfunctional marketing/sales department. But maybe I’m also describing yours.
Do You Operate One of the Very Best Senior Living Communities in the Country?
It’s abundantly clear: when businesses have great consumer reviews they are more profitable. Which, in senior living, means higher occupancy.
FORESIGHT RADIO
S3 Episode 25 – Memories Are Priceless, but This Is an Absolute Steal
Rachel Hill talks with Bruce Felt of Pocketbook Memory. Discover this unique gift to preserve your loved ones’ legacy.
