HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Does Technology Really Improve the Lives of Seniors?
Is it possible they have figured out that technology or more technology will make them less happy rather than more happy?
Stellar SL Doubles Down on Visitor Security
When they installed this across their portfolio they instantly increased visitor/resident security, and upgraded the visitor first impression.
Resident Engagement … Irish Style
What I love more than anything else about this is that they are crazy passionate about creating “purposeful technology.”
DEVELOPMENT
You’re Cheating Us!
The problem is that we too often view failure as bad, when it is great, or at least great when it teaches us things.
The Joy of Aging [Part 1 of 3]
This three-part series seeks to narrate aging for those who don’t yet feel old. Not everyone is blessed to experience that stage of life.
Can CCRCs Be Trusted?
Much of that hesitancy is the natural resistance of older people to change. They want assurance that CCRCs can be trusted.
EMPLOYEE ENGAGEMENT
20 Things Executive Directors Say Within 20 Minutes of Arriving at Work
1. The first complaint already.
RIP, Health Care From Hell: Now There’s This
Your team is your most valuable asset. Providing them with a means to get affordable health insurance shouldn’t be a benefit. It should be a given.
21 Scandalous Things Team Members Are Thinking During Your Company Meeting
Do you have an idea what’s inside the mind of your team members while you’re in a company meeting? Here are the top things …
LEADERSHIP
I Am Pissed Off, and You Should Be Too
I CANNOT REMAIN SILENT ON THIS ONE! This is a horrible mischaracterization of a good company and leaders.
“I’m the Supervisor”
Do your leaders and salespeople listen? Listening costs nothing but a little bit of time. It pays in the form of satisfaction, retention, and move-ins.
Will Ownership Transparency Make Nursing Homes Better?
I worry, though, that by staying silent we become complicit in the harm that is being done to older people. We should be willing to call out bad operators.
LIFE ENRICHMENT
Poker Is One Long Game. … So Is Senior Living
There are times you simply need to move on, cut your losses, and remember that life, senior living, and poker are each simply one long game that you want to win.
Three Years Ago …
I am still angry. … Not angry. What’s the word for, “This was wrong, and they’ll never admit it?”
Could We Learn to Get Better From Southwest Airlines?
Senior living has so much untapped opportunity to figure out how to make the resident and team member experience better.
SALES & MARKETING
It’s All About the Price
It occurs to me that the real problem with market acceptance of senior living is one very simple thing … PRICE.
Is Your Occupancy Good? Or Does It Suck? Find Out Now
Since the pandemic, it’s been harder to get a handle on good numbers — leads, tours, conversions. What’s bad/normal by today’s standards?
You Rely on This; So Do Your Prospects!
They know exactly what you have to do to get more stars and better reviews and basically dominate your market!
FORESIGHT RADIO
S5 Episode 7 – A Creative Approach to Dementia Care
Innovative, simple ways to foster connections with — and between — residents living with dementia.
FORESIGHT TV
Top Legal Issues in Senior Living
Steve will be talking to Joel Goldman about the top legal challenges he is seeing for senior living operators… and whatever else comes up.