HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Dining: This Is What Prospects (and Residents) Actually Want
I’ve covered senior living dining and technology, but I’ve never seen the two put together quite like this.
This Shows How Much to Pay to Get the Staff You Want
Technologies like LivingPath’s (a Foresight partner) are disrupting the vicious cycle of hiring, removing about two-thirds of your wasted efforts.
Should AI Lead to Layoffs?
Jordache actually believes laying people off would be short-sighted. Instead, he advises, think differently about …
DEVELOPMENT
Fundraisers Don’t Work — and 5 More Nonprofit Hot Takes, From a Philanthropy Professional
1. Philanthropy isn’t about getting funds. It’s about making the funder’s dreams come true. I help make dreams come true. That’s my job.
Bingo, Bachelor’s Degrees, and Bull: Why Your Fancy Analysis Is Missing the Point
There are only two things that count when evaluating any property. The first is the executive director, and the second, the team supporting the executive director.
What Greystone Missed
While Greystone has looked at “aging-in-place” through the prism of its business interests, it can be constructive to take a wider perspective.
EMPLOYEE ENGAGEMENT
The Unspoken Twister Game: Your Incentives
What are you actually incentivizing? Not what you say you value — but what your people see. The answer could redefine your company’s future.
Speaking of Corporate Culture
Suddenly, now, culture is a hot topic, and today I was blown away by a James Lee post on LinkedIn.
16 Things Families Do That Senior Living Teams Hate
I asked senior living leaders to talk about the things families do that drive them crazy. Here is what they told me:
LEADERSHIP
The Art of Business Leadership
Most of the moguls of the Gilded Age of America’s business dominance were self-educated. Credentials don’t confer wisdom, derring-do, or a will toward action.
What’s the Verdict on Shelter in Place?
Residents are told to shelter in place until they are told to do something else. The “until” part is quickly forgotten.
6 Opportunities to Transform Senior Living in 2025
The good is that everyone knows what senior living, assisted living, and memory care mean. The bad is that they (mostly) still see them as less desirable options.
LIFE ENRICHMENT
A Resident, a Bench, and a College Student: Changing Lives Through Connection
Would some of your residents like to chat with younger people who need a listening ear? Could there be a way to make that happen?
Dining: This Is What Prospects (and Residents) Actually Want
I’ve covered senior living dining and technology, but I’ve never seen the two put together quite like this.
Fundraising: This Would Be Funny if It Weren’t True
Perhaps there’s a charity that doesn’t spend money on fundraising that would make better use of your donations.
SALES & MARKETING
It’s Ridiculous: We Don’t Even Understand Our Own Audience
This is a wake-up call …. When Nvidia, now the leading player in the development of graphics and AI chips, was about 10 years old …
The Real Reason Your Community Has Low Occupancy
When occupancy is low, the sales personnel become the proverbial scapegoats — promptly shown the door, replaced … and the cycle nauseatingly continues.
Continuing Care at Home: How to Sell It — and Why It’s Hard To
What we keep getting hit in the face with is that 80+ percent of the older adults in the U.S. want to “age in place.”
FORESIGHT RADIO
S6 Episode 24 – Old Friends Share a New Perspective on Senior Living, With Denise Boudreau
When longtime friends Steve Moran and Denise Boudreau get together, there’s no telling where the conversation will go!
FORESIGHT TV
Drama Free Teams in 2025
Steve Moran is joined by Dennis McIntee to discuss eliminating drama in your organization and becoming a more effective leader.