You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
“We have so much technology at our fingertips, but why can’t we leverage that to bring people together so that people can continue to do things they love?”
Natural disasters are no laughing matter. Are you prepared for the next one that might hit your community?
I like doing business with people I like. It makes things easier. But do they have the right answers to the tough questions?
As is true of senior living, cruise ships appear to give little thought to inequities of birth that distinguish low-wage workers from those they serve.
Recently, at a conference, I was reminded of how difficult it is to address hearing impairments, even for the most well-intentioned organizations.
While it’s best to avoid risk through clarity, transparency, best practices, good intentions, and more, financial risk will always be with us.
The thing I hear over and over again from team members to regional directors is that they feel like their leaders don’t care about them as people.
At the end of the day, there needs to be a hybrid system in employee reviews that accomplishes both goals, and there is likely some art in figuring this all out.
It makes me annoyed that we don’t hear and talk enough about them. If residents are the heart of senior living, then CNAs are the backbone of our industry.
The world of senior living is changing and will change even more. These trends will rule the next decade of senior living.
The big idea is that we have only limited time and energy and the very best way to spend it is to make an impact on the world.
The other big problem with mission statements is that they are often states of being rather than aspirational.
We deal with life’s changes, particularly less pleasant ones, by talking about them, by laughing about them. That is not ageism. That is life.
I asked one of the founders of Meow Wolf, “What would a senior living community you would design look like?” He starts off with ”It’s gonna be fun.”
What really counts is going to be very different for each person, and will not be the same moment to moment, week to week, and month to month.
SALES & MARKETING
An organization loses its identity when it renames, but the determinant of success or decline is its reputation for customer value.
They need a financial bridge to help them move now. And they just don’t know how to get from here to there.
When we get things right, people will line up to move into our senior living communities, and this could likely be true even in assisted living.
Rachel goes solo to give some perspective on the outside view of senior living and what it was like coming in without a lot of industry experience and connections.
The Granger Cobb Institute at WSU is creating a new generation of leaders for senior living that will improve the quality of life for residents and team members.