HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Shining A Light on Your Buildings’ (and Residents’) Health
A healthy building is one with good lighting, good air quality, and a comfortable temperature – cornerstones of good health.
These 6 Communities are Rocking Their Technology: Can You Compete?
A new program recognizes communities for “leveraging engagement technology to create outstanding resident experiences”.
Should This Be the Standard for Every Memory Care Community?
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
DEVELOPMENT
Whose Money Is It?
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder.
Tiny House Villages — A Viable (and Affordable) Option for Senior Living?
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?
Rethinking How We Live
The history of how we came to live as we did in the 20th century is germane for imagining how we will choose to live in the 21st century.
EMPLOYEE ENGAGEMENT
A Senior Living Organization at the Top of What?
A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite.
We’re All In This Together
Good advice for any business, and particularly good advice for senior living which is inherently a people business.
What a Great Way to Approach Hiring
I was working on writing a couple of job descriptions, and I came across an unusual job posting. I love pretty much everything about it.
LEADERSHIP
Do You Want To be the Coolest Senior Living Community?
I am 100% convinced this would be a fast & inexpensive path to full occupancy, though totally counter-intuitive.
Fear, Anger, Confusion – Is This What They Feel Too?
A sudden hospital stay in the pandemic era provides a humbling, profound lesson in emotional intelligence.
Do You Know These World Changers?
Judges read through stories of senior living professionals who went above and beyond over the last year. These are the winners.
LIFE ENRICHMENT
Are Residents a Burden or A Blessing?
Residents are the reason for senior living. They should be full partners, members in our mission of making life fulfilling.
Life Enrichment is Senior Living Business
Want to increase your bottom line? It’s about the experience. Deliver the experience, and the money (occupancy) will not be a challenge.
Health and Wellness: The Power Duo That’s Transforming Communities
As we dig out from a horrific year, you might ask yourselves what you’re digging out to. Hopefully not back to a pre-pandemic, 2019 playbook.
SALES & MARKETING
3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
You Can Be Successful or Ordinary . . . But You Can’t Be Both!
Our brains simply aren’t wired to purchase, to crave, ordinary. Our brains are curious, they want New, Fresh, Fascinating.
Are You Really “Different”? Ask Charter Senior Living
The realization of just how important brand differentiation is to building occupancy has never been more acutely felt than it is today.
FORESIGHT RADIO
S3 Episode 9 – Avoid Sales Versus Marketing: The Right Talent on the Right Team
Senior Living Foresight’s Chief Strategist Lola Rain and Foresight Radio Producer Pam McDonald talk sales and marketing.
FORESIGHT TV
Episode 32 – Using Technology To Enable [email protected] and Create Deeper Relationships With the Community
Using technology to enable [email protected] and create a bridge that makes your community central to the wellbeing of your general community.