HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
This Is Fall Prevention of the Future (and It’s Already Here)
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
A Practical Guide for Putting Your Data to Work
There’s a tremendous opportunity to use data to improve the lives of residents, reduce staff workload, and keep residents happier & safer.
Technology Worth Spending Your Money on Right Now
With our herky-jerky return to pre-pandemic normality, how do we integrate the advances of remote working into traditional concepts?
DEVELOPMENT
Is This Absurd Thinking or the Real Future of Senior Living?
Alternatives to today’s senior living are coming fast. Will prospects view senior living the way many in the industry do?
Would You Live Where You Work?
Would you move to a hassle-free “dwelling” where you belong, where you fit in, and where you know you’re home?
Atria CEO John Moore on the Acquisition of Holiday
A few days ago I got a chance to talk to John Moore, the CEO of Atria, about the merger. Here is why he is convinced this is the right move.
EMPLOYEE ENGAGEMENT
This Idea Will Change the Lives of Residents and Team Members
We should all be hiring with this personality trait in mind. All the amenities we offer are great, but this is what really really matters.
A Simple and Radical New Way of Thinking About Leading
What if every single senior living community allowed, even encouraged, line staff to think about better ways to serve residents?
How to Turn Your Haters Into Innovators
This is refreshing in an industry that often does more lip service to staff development than meaningful training and mentoring.
LEADERSHIP
9 Brutal Truths About Senior Living
It may make us uncomfortable. We may try to avoid talking about it. But we’d be better off addressing these and trying to fix them.
What If You Just Did This One Extraordinary Thing?
How Atria’s One Thing Campaign could transform the lives of your residents and staff, and make you more money.
26 Things Senior Living Operators Do That They Think Are OK But Are Actually Awful
Senior living professionals, residents, and their families list things that senior living operators do that are awful. What would you add?
LIFE ENRICHMENT
I Saved for Retirement to Do This?
I want to cry out in frustration, anger, and embarrassment when I see residents doing crafts and activities usually reserved for children.
The Most Memorable Branding You Will Ever Find. Honest!
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
Please, Please, Please, Don’t Do This
As adults, we get to pick the story we choose to live. This is so powerful and so important. What do you want your story to be?
SALES & MARKETING
Do This for Consistent Move-Ins
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
7 Things About Aggregators (like A Place For Mom) That Will Blow Your Mind!
Material not suitable for those who prefer to remain uncompetitive. For everyone else, here’s what you need to know about the big guys.
A Prospect is Looking for Personalized Help Every 24 Seconds
525,000 people are looking online for senior care. They’re willing to engage. Here’s how to beat your competitors to get your share of them.
FORESIGHT RADIO
S3 Episode 19 – An Emergency Evacuation Is Needed by Your Community . . . Now What?
EVP Bob Burg describes the role Moves for Seniors, a logistics and transport company, can play when emergency evacuation is needed.
FORESIGHT TV
Episode 51 – Thriving in the Pandemic
Steve talks with Stephanie Harris, the CEO of Arrow Senior Living, about how they maintained a 90% occupancy during the pandemic.