Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Your Biggest Competitor Is No Longer Another Senior Living Community
COVID-19 is prompting more changes in consumer behavior. Prepare yourself to combat this increasingly popular competitor in the senior living field.
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How to Turn Your Residents and Families Into Your Marketing Rockstars
You shine bright in senior living. You know it, your residents know it, but do your reviews reflect your rock star status and bring prospects to your door?
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The Perfect Strategy for Coming Back from COVID-19
You’ve been doing everything possible to stay COVID-free. And, now you are expected to begin to open up doors and fill rooms again. Just like that.
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Want More Residents? — Check This Out!
We generally do a better job of curing loneliness for women than men. Maybe we have an opportunity to attract more men and to program better for men.
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Words from the Heart to Senior Living Sales Professionals
This is, without a doubt, the most difficult and challenging time facing you senior living sales professionals.
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How Caring.com, a Place for Mom Can Save Senior Living
Today there is a correct perception that what the aggregators do is pick off a percentage of inevitable senior living consumers. What if . . .
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7 Secret Ingredients for Tours That Turn Maybes to Move-Ins
Is your community giving perfect tours, with a long waiting list of folks clamoring to call your community home? How to close 60-90% of tours you conduct.
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At Last, A CRM You Will Love to Use – Stop the Hate!
Name four things you absolutely hate about your CRM. I know, where to start, right? For all the cool stuff they claim to do, most CRMs just don’t deliver.
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The Shameless Disconnect in the Language We Use with Prospects
Men are from Mars, Women are from Venus. When I think of the approach that salespeople in senior housing often take, this is what I’m reminded of.
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When Two Powerhouses Intercept – OneDay & Sherpa
Not just to go back to business as usual, but to a new normal that is more connected and eager to engage than ever before.
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If You Are Not Here, You Are Losing Leads
Are you where you need to be on social media? Are you consistently sharing messaging and content that engages visitors and builds your brand?
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How to Actually INCREASE Your Leads During COVID
When COVID eventually releases its grip, those communities who have already transitioned to new marketing tactics will come out of the gate much stronger.
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How About Getting on a National TV Show
It could be the perfect way to help get one of your stuck prospects moving. There is no cost to the community or the family.
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Marketing & Sales: Don’t Confuse the Two, Particularly Now
I am continually confounded by how Marketing & Sales are seen as the same thing, they are interchangeable and that experts in one are experts in the other.
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What the Rule of Thirds Means to You
In today’s world, lack of social media savvy can slow down or sideline even the best senior living communities. Here are the details you need to know.
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Latest Caring Acquisition Expands Digital Marketing Opportunities for Communities
How well is your senior living community represented online? Have you heard of the modern ‘drive-by’?
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Will This New App Be Your Perfect Technology Solution?
I was super excited about this technology solution when I first heard about it, but I got more excited about its potential the more I thought about it.
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Fewer Prospects Mean We Have to Be Better Than Ever in Selling Our Value
On a scale of 1-10, how confident are you that you can convert interested prospects into happy residents? Answer anything less than a 7? Read on.
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Want to Increase Your Lead Speed? Here’s How.
Faster lead response time and a boost in occupancy. Replacing disparate systems with an integrated software solution for assisted living was a game-changer.
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Your Prospects Cannot Tour. Take a Tour of Your Prospects.
Many of you are asking, “what do I do now?”
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5 COVID-19 Check Points: Are You Doing These?
A great opportunity to demonstrate responsiveness and to educate and engage your online audience.
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Marketing Your Senior Living Community Amidst the COVID-19 Pandemic
A feature for senior living communities to highlight their COVID-19 response right from the top of their community profile.
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Six Foolproof Ways Not Be Foolish with People
My assumption is that you want to be the best salesperson and relationship builder possible.
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Here Is Why COVID-19 Will Not Get Senior Living Down
The Silver Lining
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5 Communications “Musts” for Extraordinary Times
Tools right at our fingers to build an authentic conversation.
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