You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families. 

Remember, help them accomplish their goals, not yours. Give them room to breathe! And as always, stay curious.

I took a look at more than 10 communities and only four had pricing available without having to give any contact information.

You may be surprised to know the status of senior housing occupancy. The national average for occupancy is a whopping 81%. I know, abysmal.

Fighting ageism is important, but it’s not always as simple as it seems. Let’s stop the silliness and focus on what matters.

If you’re still using Excel for everything from sales funnels to financial statements, then you’re getting left behind by your competitors.

The next phase of industry growth is using marketing technology and a hustle mindset to capture prospects as well as connect & convert leads.

I’m puzzled about how few communities put serious effort into being a part of the local marketplace. Imagine doing this instead.

Maybe you have already seen the TikTok video that has gone viral. What do you think? Would you do this?

An industry friend asked how to get booked on podcasts. You can google this, but here is what works from our perspective.

The lesson of this book is ancient and yet contemporary at the same time. Those hoping to learn to persuade others may find themselves changed.

Domino’s did the unthinkable, helped their competitors. What lessons can we learn from this in senior living?