Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Senior Living Foresight Has Too Much Sponsored Content . . . Behind the Curtain
We have spent a fair amount of time talking about alternative ways to pay the bills and so far, this seems to best serve our readers and the senior living sector
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Do You Really Know Who Your Frontline Is?
Who in your organization is the “go-to” person for a new resident?
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The Single Biggest Challenge Senior Living Faces
“Stay Relevant, that’s the name of the game . . .”
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This Is the Single Biggest Reason Every Senior Living Community Is Not Full
You may be wondering if it’s even possible to change the sales tide until the demographics and demand catch up.
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Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy!
If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job seekers.
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You Are in Love with Your Senior Community. Does it Really Matter?
No matter how much you work to spin it, differentiate it, price it, renovate it, hope for it, fast for it, do a sage cleansing, program it, walk around it seven times . . . most people won’t move in to your senior community.
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Your Best Prospect Just Left Your Website. Get Them Back!
You pay a lot of money to get people to your website. Only to have a large percentage of them drop in and leave. Does that bug you?
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25% More Conversions at 15% Less Cost Per Click. Say What?!?
People will make about 20 stops along the way before they make a decision. Why should you care?
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Why Every Senior Living Community Needs Their Own Consumer Checklist
Two questions for you . . . maybe, mostly, we don’t really appreciate how difficult and confusing the search for senior living is.
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5 Ways to Avoid an Admissions Nightmare
“When we talk with communities about the expectations of new residents and family members, they quickly become aware of the gaps within their own admissions processes,”
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Book Review: Successful People Are Made Not Born!
“People want to oversimplify selling, but the truth is that the sales process is not simple.”
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Want to Get Paid? Make it Easier!
Why aren’t you doing all this already? Your competitor down the block probably is.
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Touring Senior Living in Florida . . . What Makes You Better? Anything?
We all ultimately do the same thing, our differentiation is how we do it. Do you know what makes you better than the competition?
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I Want This Video to be Made for Senior Living: Total Cost $130
Every single one of you has a story, most of the best stories are simple and may not even feel that big.
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Sick of AI? Try This Instead!
When I interview someone about a technology platform or app, I find myself asking without even thinking, “Oh, so that’s an AI component?” You be the judge.
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Don’t Create Another #Hashtag Until You Read This!
Hashtags can take on all kinds of meaning and evoke all kinds of emotions these days. But when hashtags are used in a positive way, they can be uniquely transformative.
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10 Undeniable Reasons to Use Video in Your Communities – Free Download
It isn’t a stretch to conclude that all those videos you aren’t making are probably costing you leads.
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The Little Things That Would Astound Your Residents and Prospects
What would happen if every senior living community, every senior living organization did this exercise once a year?
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Would a Feud Between Brookdale and Atria or Even Brookdale and Everyone Else Be Smart Business . . .
What’s going on? The bottom line is that this “feud” has turned into a goldmine for both companies.
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Price of Admission is One Thing. What About the Cost?
There are plenty of touchpoints along the admissions life cycle that can cost senior living operators serious money; especially if they are still relying on manual admissions processes.
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Beyond Star Reviews: What They’re Really Saying!
What’s your average review rating across the board? Are they getting better? Worse? Do you even know?
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Thoughts on Chasing The Market
The real truth about underperforming senior living communities . . .If you are in pain with occupancy do these two things . . .
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Never Miss a Move-In Goal Again?
Forecasts suffer, making them prime fodder for skepticism, finger pointing, and the uncomfortable reality that, win or lose, you may never really know why. A new predictive goal modeling feature that automatically incorporates all the rich data contained in the CRM.
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Are You Smarter Than These Operators?
Positive signs of a breaking away from traditional sales models and moving beyond basic demographic targeting in marketing efforts.
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When Residents Don’t Pay . . .
In this climate, you need to know more than if residents “can” pay. Willingness to pay is a valuable screening add.
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