Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
This Big Idea Can Drive Your Sales
These village members are prime prospects for what you offer.
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Your Closet Isn’t Big Enough to Hold My Pain!
It’s not about relationships—ah the blasphemy!—there I’ve said it!
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A Reasonable Solution to Growing and Keeping Top Sales Talent
Pay more in salary and incentives so you can attract greater talent. I’m going to assume that if your organization could do that, it would. But that’s probably not the case.
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Can You Believe This Is the Reason Operators Are Not Automating?
Most can see the benefits over the horizon and calculate an ROI. The biggest roadblock is actually an organizational one.
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Your Facebook Post is Now Dead and Buried! What You Can Do About It
The latest ins and outs of social media posting, with a focus on things that everyone can basically understand and put into play quickly.
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This New Partnership Can Supercharge Your Online Reputation
Kasily keep a pulse on your online reviews and respond rapidly and easily to the feedback
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Unbelievable: 7 New Leads from a Single Event – Again and Again and Again
It’s great to witness the results a senior living provider can achieve when they find the guts to try something different.
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The Perfect Senior Living Guest Apartment Experience
I have experienced pretty good to awful but never once spectacular until this past week.
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What Kind of Senior Living Community Is This? – Not a Trick Question!
Even the bad stuff or maybe especially the bad stuff becomes a story worth telling.
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Get Rid of Sales Commissions – Are You Nuts?
A painful reminder of how our field sometimes lags behind other fields in transformative thinking and innovative ideas.
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Senior Living Foresight Has Too Much Sponsored Content . . . Behind the Curtain
We have spent a fair amount of time talking about alternative ways to pay the bills and so far, this seems to best serve our readers and the senior living sector
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Do You Really Know Who Your Frontline Is?
Who in your organization is the “go-to” person for a new resident?
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The Single Biggest Challenge Senior Living Faces
“Stay Relevant, that’s the name of the game . . .”
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This Is the Single Biggest Reason Every Senior Living Community Is Not Full
You may be wondering if it’s even possible to change the sales tide until the demographics and demand catch up.
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Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy!
If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job seekers.
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You Are in Love with Your Senior Community. Does it Really Matter?
No matter how much you work to spin it, differentiate it, price it, renovate it, hope for it, fast for it, do a sage cleansing, program it, walk around it seven times . . . most people won’t move in to your senior community.
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Your Best Prospect Just Left Your Website. Get Them Back!
You pay a lot of money to get people to your website. Only to have a large percentage of them drop in and leave. Does that bug you?
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25% More Conversions at 15% Less Cost Per Click. Say What?!?
People will make about 20 stops along the way before they make a decision. Why should you care?
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Why Every Senior Living Community Needs Their Own Consumer Checklist
Two questions for you . . . maybe, mostly, we don’t really appreciate how difficult and confusing the search for senior living is.
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5 Ways to Avoid an Admissions Nightmare
“When we talk with communities about the expectations of new residents and family members, they quickly become aware of the gaps within their own admissions processes,”
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Book Review: Successful People Are Made Not Born!
“People want to oversimplify selling, but the truth is that the sales process is not simple.”
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Want to Get Paid? Make it Easier!
Why aren’t you doing all this already? Your competitor down the block probably is.
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Touring Senior Living in Florida . . . What Makes You Better? Anything?
We all ultimately do the same thing, our differentiation is how we do it. Do you know what makes you better than the competition?
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I Want This Video to be Made for Senior Living: Total Cost $130
Every single one of you has a story, most of the best stories are simple and may not even feel that big.
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Sick of AI? Try This Instead!
When I interview someone about a technology platform or app, I find myself asking without even thinking, “Oh, so that’s an AI component?” You be the judge.
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