Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
What’s Your Appetite for Change?
Predictability and simplicity is often the rationale behind considering an All-Inclusive model. Makes sense, right? Maybe not.
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Is Senior Living for You?
Communities are continuously trying to reach younger seniors. Why isn’t it working?
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4 Missed Sales Opportunities That Could Happen to You
Marketing is a calling that requires the ultimate in human understanding. How does your sales team stack up?
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Is Your Content Making Google Mad?
Google is more powerful than ever. And they may start limiting your online visibility.
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This One Thing Can Turn Your Sales Around
Over the years, senior living selling has become all about showing and less about explaining. But it’s not the building you’re selling.
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Are Facebook “Likes” Going Away? Should You Care?
Facebook is testing out removing that little counter that shows how many “likes” a post gets. Could the removal of likes be a blessing in disguise?
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The Hard Truth About Staying Overnight in a Senior Living Community
IT SHOULD NOT BE THIS WAY . . . 10 tips for creating a perfect guest room.
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How To Create Amazing Senior Living Videos Yourself . . .
A “how to create great video” video . . . that makes sense right?
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Dangerous Assumptions We Make About Old People
We default to the truth. With prospective residents, don’t be caught in the trap of merely believing what they tell you.
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Caring.com Partners with US News and World Report to Create an Online Assisted Living Directory
Two organizations are joining forces to ease the transition into senior living and help families evaluate their options.
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Want Better Occupancy? Get a Farmer!
Are your salespeople hunters or farmers? If you only hire hunters, you might be losing money.
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Have You Ever Thought About Your Ecosystem Like This?
You spend time and money to develop leads. But what happens when they come through your doors?
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Wouldn’t This Make A Fricken Awesome Senior Living Commercial?
A fun inspiration from Airbnb. Can we do this in senior living or are we too risk-averse?
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Free CRM Licenses: The Madness Behind the Method
When you are successful, we are successful, and you will be a customer for many years to come. It is truly a win/win for everyone.
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How This Data Got More Move-Ins
Communities are increasing leads and conversions with these tactics. They’re not as complicated as you might think.
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Are You Wasting This Powerful Marketing Channel You Already Have?
Digital marketing is great. But are you overlooking something else that can be even more powerful?
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Top 3 Myths of Senior Living Sales – Why You’re Getting It Wrong
Does It Have to Be Such a Struggle?
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We Are, All of Us, Asking the Wrong Question . . .
No one . . . even those of us who are insiders really know what we want from our senior living experience
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7 Good Reasons Why an All-Inclusive Rate is a Bad Idea in Senior Housing
Senior housing operators need to safeguard their financial goals, their customer service goals, and their care management goals
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Do You Have A CRM that Personalizes and Automates Your Marketing? Part 2
I don’t have to jump through hoops to make these things work
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Do You Have A CRM that Personalizes and Automates Your Marketing? Part 1
Who’s a leader and who’s an innovator
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Missing These Details is Losing Leads!
As data-savvy as I like to think I am, I continue to be impressed with the sheer volume and depth of demographic data
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How Stellar Senior Living Communities Increase Move-Ins
Could your community be recognized for 2020?
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Get Back to Basics with Operations — Could It Be That Simple?
Word of Mouth Is Critical
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Are You Doing This to Fill Rooms Faster?
They’re important but they tend to get pushed aside
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