Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Check Out These Transformed Seniors – A Positive Story
As the masks were peeled off, so were the years, liberating residents to share more of themselves in front of the camera.
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Better Data Will Help You Achieve Better Results
In order to make the right decisions for your community, you need the right information. This is so cool it is making my head spin.
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From the Belly of the Beast, HumanGood’s Andrew Smith is Talking
The first of a series of interviews with innovators in senior living. In the middle of the action, exactly where Andrew Smith wants to be.
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Your Facebook Ad Conversions Suck (and Here’s Why)
Do your ads suck? Is your sales team that bad? Probably not. Here are four things to help leverage your Facebook ads.
Read More![NIC President on the Shocking New Occupancy Report [Interview]](https://www.seniorlivingforesight.net/wp-content/uploads/2021/01/NIC-numbers-627x376.jpg)
NIC President on the Shocking New Occupancy Report [Interview]
NIC reported the lowest ever occupancy rates for senior living. I did a quick interview with Brian, the President & CEO of NIC.
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Doing It Right: Top Caring Stars Winner Shares Secrets to Success
How did Holiday land the top of this list with of the best? Their organization has employed a variety of methods in getting great reviews.
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This Single Simple Change to Your Webinars Will Net More Views (and Conversions)!
Ours is a world transformed by COVID. But, we’re adjusting. In fact, we’re getting pretty good at using technology to engage with prospects.
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9 Low-Cost, No-Cost Ways to Grow Your Occupancy During COVID
It’s tough to sell right now. These 9 ideas will give you the very best shot at having a great January & February and a fantastic 2021.
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Is Brand the Same as Reputation? Message Control vs. Free Speech
The lesson is simple. Reputation matters in senior living. And your branding and messaging can never cover a flawed offering.
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Have You Lost Focus on This Critical Part of Marketing?
This is a critical and never-ending part of your marketing strategy. And many senior living organizations have gotten lazy about it.
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Doing it Right: How Maplewood Weathered COVID and Thrived
They had no “playbook” on how to deal with COVID. But what they did have was a culture that prepared Maplewood for the dynamic road ahead.
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2021 Caring Stars Are Getting Their Online Presence Right
Helping your community stand out as a star and be easily recognized as among the best our industry has to offer.
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If You Don’t Do This, Google Could Do Horrible Things To You!
Every scrap of content you put online can move you up the competitive totem pole. But only if you’ve deployed the right set of SEO tactics.
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Don’t Let Pandemic Panic Cause Lost Leads
In the midst of a pandemic, it’s easy for information to fall through the cracks. And that can cost you dearly.
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The Optimist Effect
Do you see the glass half-full or half-empty? Can being optimistic be harmful to you or your business in certain circumstances?
Read More![Miss This SEO Party and You’ll Be Sorry [Webinar]](https://www.seniorlivingforesight.net/wp-content/uploads/2020/11/120571904_m-627x376.jpg)
Miss This SEO Party and You’ll Be Sorry [Webinar]
What if you threw a party and no one came? That’s what it’s like when you have a great community & great reviews but no one sees you online.
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What You Don’t Know Will Hurt You!
You may have already resigned yourself to the fact that prospects are just jumpy these days. Get them where they live. Literally.
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A Deeper Look at the NIC Occupancy Data: Encouraging or Discouraging?
The most recent occupancy levels for the Primary Markets are the lowest NIC has ever recorded since they started tracking in 2006. Scary but hopeful.
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Your Resident Photos Suck: 5 Tips to Make Them Shine
It can be next to impossible to capture a spontaneous moment in which everyone looks perfect, especially in senior living.
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Families and Prospects Crave This Now More Than Ever!
Communities desperately needed to show all the great stuff they were doing to stay safe. Seven-plus months into the pandemic. Things have changed.
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How to Get 30% More Web Leads: Get Your Visitors “Unstuck”
All the hopping around that prospects are doing means they are leaving your site before you get a chance to help them. And they need your help!
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Do This To Drive Move-Ins
With the right tools, resources, and support, you can be the shiny new car on the lot that everyone wants to drive.
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People Are Scared of Senior Living . . . Not So Fast
We are all scared to death of what the COVID-19 pandemic is doing to the reputation of senior living. We have it completely wrong.
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Avoid These 4 Stock Photo Mistakes at All Costs
A lot of time plowing through a lot of awful images to get to some not-quite-as awful.If I sound jaded, I am. I really hate stock photos.
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The Key To Solving the Senior Living Image Problem in the Face of COVID-19: Rock N Roll
There are, nearly a dozen different initiatives being implemented or planned to improve the image of senior living. I’ not sure it’s moving the needle.
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