Category: Sales & Marketing
Sales & MarketingPopular
Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
It’s All About the Price
It occurs to me that the real problem with market acceptance of senior living is one very simple thing … PRICE.Read More
Is Your Occupancy Good? Or Does It Suck? Find Out Now
Since the pandemic, it’s been harder to get a handle on good numbers — leads, tours, conversions. What’s bad/normal by today’s standards?Read More
You Rely on This; So Do Your Prospects!
They know exactly what you have to do to get more stars and better reviews and basically dominate your market!Read More
9 Revealing Questions to Uncover Crappy Vendors
You should never have to put up with an application that sucks. … Here, are the questions you should be asking your technology provider before you say “yes.”Read More
Prospects You Might Not Know You’re Missing
Imagine having more veterans in your senior living communities. I can’t think of better people to boost occupancy, can you?Read More
If you can figure out how to solve that problem, they will fall in love with your community, and you will win the sale every time!Read More
What Salespeople Miss…. Stop Being Stupid
When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.Read More
Should Senior Living Be Even Harder for Consumers to Purchase Than It Is?
There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.Read More
From Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.Read More
You Simply Can’t Get Away With This
I was startled not by the lawsuit itself, but rather that this kind of pricing discussion is still going on in the industry.Read More
CRM Magic: Wave the Wand in 2023
These guys spent a full year asking senior living community marketers what they wanted in a CRM. Here’s what you need to be looking for.Read More
Are You Ready for the Lead Explosion?
The post-holiday lead explosion is coming! And you’re probably not ready. Unless you can say “check” seven times on this list!Read More
Do You Know How Your Community Stacks Up?
As a former VP of marketing and sales, no worse feeling than leading a team of people into another year of the great unknown. Maybe you can relate. If so …Read More
What Southwest Airlines and Welltower Don’t Get
They believe the numbers should drive every decision. This is a massive senior living problem and it is continuing to unfold.Read More
3 Essentials to Get Out of the ’80s
Hundreds of crappy leads thrown at your sales team mean that you are still stuck in the ’80s … you need to be convinced that there’s a better way.Read More
Please Don’t Be One of These People
The only redeeming thing about this message is that I get to write about it as an example of how not to behave.Read More
The Stupid Mistake Your Competitors Are (Still) Making
Think what a leg up investing in SEO and making it a priority could give you against your competitors. If you start today!Read More
A Branding Master Class — Latitude Margaritaville
Branding is not just a logo or a tagline or a font. Branding is a decision about who you’re going to be — and who you are trying to get that message to.Read More
When Your Prospects Ghost You!
It is way more frustrating when you have been working the sales process successfully. Then … they suddenly stop responding.Read More
Marketing to the Thoughtful Prospect
Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.Read More
Here’s an Occupancy Boosting Q&A
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.Read More
Stop Sweating the Money Talk
How many more people could you serve if you knew you could solve just about any financial challenge prospects had?Read More
The Great Marketing SMASH-up
It’s Super Bowl time … for senior living marketers, that is! Whether you’re headed to SMASH or can’t go this year, get the low-down on 2023 marketing.Read More
The Great Sales SMASH-Up
Here are some of the best sales tools you’ll find. Experts from these companies will talk senior living sales for 2023.Read More
LeadingAge Sales + Marketing Extravaganza
We talk with FIVE Denver-bound experts about better leads, increased sales, and faster move-ins.Read More