Category: Sales & Marketing
Sales & Marketing
PopularReferral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
What Salespeople Miss…. Stop Being Stupid
When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.
Read MoreShould Senior Living Be Even Harder for Consumers to Purchase Than It Is?
There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.
Read MoreFrom Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.
Read MoreYou Simply Can’t Get Away With This
I was startled not by the lawsuit itself, but rather that this kind of pricing discussion is still going on in the industry.
Read MoreCRM Magic: Wave the Wand in 2023
These guys spent a full year asking senior living community marketers what they wanted in a CRM. Here’s what you need to be looking for.
Read MoreAre You Ready for the Lead Explosion?
The post-holiday lead explosion is coming! And you’re probably not ready. Unless you can say “check” seven times on this list!
Read MoreDo You Know How Your Community Stacks Up?
As a former VP of marketing and sales, no worse feeling than leading a team of people into another year of the great unknown. Maybe you can relate. If so …
Read MoreWhat Southwest Airlines and Welltower Don’t Get
They believe the numbers should drive every decision. This is a massive senior living problem and it is continuing to unfold.
Read More3 Essentials to Get Out of the ’80s
Hundreds of crappy leads thrown at your sales team mean that you are still stuck in the ’80s … you need to be convinced that there’s a better way.
Read MorePlease Don’t Be One of These People
The only redeeming thing about this message is that I get to write about it as an example of how not to behave.
Read MoreThe Stupid Mistake Your Competitors Are (Still) Making
Think what a leg up investing in SEO and making it a priority could give you against your competitors. If you start today!
Read MoreA Branding Master Class — Latitude Margaritaville
Branding is not just a logo or a tagline or a font. Branding is a decision about who you’re going to be — and who you are trying to get that message to.
Read MoreWhen Your Prospects Ghost You!
It is way more frustrating when you have been working the sales process successfully. Then … they suddenly stop responding.
Read MoreMarketing to the Thoughtful Prospect
Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.
Read MoreHere’s an Occupancy Boosting Q&A
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.
Read MoreStop Sweating the Money Talk
How many more people could you serve if you knew you could solve just about any financial challenge prospects had?
Read MoreThe Great Marketing SMASH-up
It’s Super Bowl time … for senior living marketers, that is! Whether you’re headed to SMASH or can’t go this year, get the low-down on 2023 marketing.
Read MoreThe Great Sales SMASH-Up
Here are some of the best sales tools you’ll find. Experts from these companies will talk senior living sales for 2023.
Read MoreLeadingAge Sales + Marketing Extravaganza
We talk with FIVE Denver-bound experts about better leads, increased sales, and faster move-ins.
Read MoreWhat’s in a Name?
Most buildings offer the same amenities. So, how do you position your building differently than the building down the street?
Read More4 Questions Sales Leaders Want Answered
Do you get so stuck inside operations that you lose your faith in your community and your ability to sell?
Read MoreImpact of Branding on Senior Living
An organization loses its identity when it renames, but the determinant of success or decline is its reputation for customer value.
Read More“How Do I Pay For It?” – Here’s One Easy Answer
They need a financial bridge to help them move now. And they just don’t know how to get from here to there.
Read MoreMargaritaville — Standing In Line To Move In
When we get things right, people will line up to move into our senior living communities, and this could likely be true even in assisted living.
Read MoreWe Have No Idea
Someone declares that boomers will not buy what the industry is offering. I lean in this direction but I also find myself thinking we actually have no idea.
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