There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.

This is a huge opportunity that costs you nothing but some time and commitment. Most of you are not using it at all or aggressively enough.

I came across this powerful Instagram post and immediately wondered how we might learn from it to make senior living better.

Today, the predominant belief is that when you are getting on in years and out of options you should move into senior living.

I have a dream that your community will have so many people wanting to move in that you too will have to use a lottery system. 

I suspect it costs this person many opportunities and — worse, it starts the conversation on the wrong foot. Learn more with this article!

We cannot solve everything regarding making our communities diverse, but it’s high time we innovate and stop doing things the same way.

The biggest opportunity is to convince a prospect that their life will be better if they live in a senior living community. The first challenge is this:

Brookdale has so much untapped potential to change the face of senior living — to move the company to a position of leading the occupancy stats.

This is the first in a three-part series. In this part, we concentrate principally on a problem that now handicaps senior living, its image.

Misinformation is a huge problem in the senior living sector, and we should expect better from a news organization like the Wall Street Journal.  

It would be in everybody’s best interest if there was a lesson on how to prospect in-person. Check out this cheat sheet for vendors to use at trade shows!

This has a huge potential for some senior living communities to create their own Grimace dark humor videos and be seen as worth a second look. 

This challenge is very simple. It is primarily geared toward senior living operators but could equally apply to anyone in any industry.

What if you created an environment where it was an experience — where a potential resident would go, “I could see myself living my best life here”?

Imagine that senior living operators banded together to say “no” to all aggregators leads until they started delivering higher quality leads.

What if you were the star marketer who captured Gen X in your area … ’cause you were the only one who thought to?

Just for fun, I started listing the steps for a senior living customer. Each step represents an opportunity to make getting the sale easier or harder.