Category: Sales & Marketing
Sales & Marketing
Popular
Sucky First Impressions Cost Real Dollars
Residents don’t remember what you said, but they’ll remember how they felt
The Not-So-Hidden Risk of “Doing Your Own Thing”
Easier to Conform. That’s a Good Thing.
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Covia Got Me Excited. Does This Excite You Too?
All kinds of people
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If My Sales Team Doubled Their Close Rate I Would . . .
Rock Star Status!
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Is This the New Sales/Marketing X Factor?
Interact with prospects in a fresh, more meaningful way
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A Place For Mom Says Senior Living Foresight Gets It Wrong . . .
I applaud APFM for taking the time to respond
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Is It Time for Radical Change?
Reverse the chain of command to put customers first
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If Every Senior Living CEO Did This . . . We Would Have Zero Occupancy Problems . . .
13 new homes in 13 days
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Jaw Dropping Reality, Courtesy of Pew Research!
Many communities remain shackled to old ways
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The $100 An Hour Front Desk Receptionist…
“yeah yeah yeah . . . nothing worth reading here”
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You Will Be Amazed at How You Can Use Your Admissions Data to Improve Everything You Do
What could be a goldmine of information sits forever frozen
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Is A Place for Mom and Joan Lunden Destroying Public Perception?
TV ads are doing huge damage to senior living
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You are “Here”. But the Market’s “There”. What Now?
This is a dangerous thing to do, and yet it happens all the time
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A Senior Living President Becomes A Caregiver — Starbucks Meets Aegis Living
An immersion program
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If This Does Not Make You Want to Move into Senior Living Nothing Will
Outside the norm for senior living communities
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We Could Be Better Than Disneyland By Doing This!
I dream of senior living solving this problem
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Are Your Residents Being Led by the Nose?
What kind of first impression do you want to make?
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Revenue Opportunities Your Residents Will Love
Senior living can learn from cruise companies
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The Magic Formula to Increase Occupancy and Decrease Cost per Acquisition
Return to Direct Mail? Really?
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Before You Shoot a Minute of Video, Do These 3 Things!
Like it or hate it, video is here to stay
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Are You a Dining Hypocrite?
The upside is potentially huge
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Why e-Signing Software Doesn’t Check All the Boxes
Other solutions have leapfrogged what e-sign software can do.
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New Occupancy Numbers: Occupancy Weakens Nationwide
Here are the big takeaways from the NIC data release.
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The 3 Most Powerful Reasons to Share Pricing on Your Website . . . and 3 Reasons People Don’t
Open up the kimono, show what you have, and what it costs.
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Is Your Receptionist Costing You Move-Ins?
When quality leads come knocking, is your team prepared?
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