Category: Sales & Marketing
Sales & Marketing
PopularReferral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
How Your Customer Decides
Just for fun, I started listing the steps for a senior living customer. Each step represents an opportunity to make getting the sale easier or harder.
Read MoreThe Empty Bed Problem in Senior Living
Maybe itโs time to stop complaining about costs, start working those Caring.com leads, and start filling those empty beds!
Read More3 Smart Tips to Get Into the Heads of Your Prospect
So, yes, to all the skeptics, automation can be personal.ย And youโve just saved your sales team tons of time. Now what? Theyโll get better at what they do.
Read MoreSeminar Selling Snafu
These shadow shopping experiences suggest that the industry has yet to learn how to tell its story; it shouldn’t be stigmatized.
Read MoreIs Your Marketing the Pits?
No two senior living communities approach marketing in the same way, though there are similarities. One event, though, in mid-April was the pits.
Read MoreShould You Share Your Prices Upfront? [Big Panel โ 4 Takeaways]
Will putting your prices online for all to see tank your business? Will it impact your salespeople? Letโs find out!
Read More13 Things Your Leadership Team Needs to Know About Media
Want to reach out to the media but nervous about interviews?ย Wonder if youโve trained your leadership in all they need to know about dealing with press?
Read MoreThis Is Why Youโre Missing Out on Media Coverage
The overarching idea is: Your community or company could probably use the publicity, right? Teach folks to say yes to obvious soft stories.
Read MoreThe Worst Way to Price (And How to Get It Right)
Now you can ditch the daunting, frustrating and inefficient โExcel spreadsheet, dartboard, and a prayerโ method.
Read MoreWant to Get Inside Your Prospects’ Heads? Do This!
Being open to new ideas is huge these days!ย Maybe itโs time to hold your nose and plunge into places youโve never been before.
Read MoreWowzer โ Voted Best Senior Living 2017
They once were the best, and now they are not. They have taken something that was once a positive and turned it into a serious negative.
Read MoreYeah, They Say They’ll Integrate, But Will They?
When a vendor says, โYes, we can integrate with that,โ itโs a good starting point. But itโs far from an endpoint.
Read MoreAre We Too Obsessed With Storytelling?
Hereโs something the marketing thought leaders never tell you: While storytelling can be powerful, it can also come across as pointless.
Read More7 Reasons to Be Laser Focused on Wellness
Here are the 7 I think are most important. Ultimately the big idea is that when we are focused on wellness it means that people โlive better longer.โ
Read MoreDon’t Let These Move-in Opportunities Pass You By
Poll Results: If you are in the โNever or almost neverโ category this post is not for you. If you are in the other 81% (most of you) keep reading.ย
Read MoreDo You Need a Kill Criteria for Your Life?
Setting your criteria in advance rather than just figuring them out will save you time and money. It will make hard decisions easier!
Read MoreIt’s All About the Price
It occurs to me that the real problem with market acceptance of senior living is one very simple thing โฆ PRICE.
Read MoreIs Your Occupancy Good? Or Does It Suck? Find Out Now
Since the pandemic, itโs been harder to get a handle on good numbers โ leads, tours, conversions. Whatโs bad/normal by todayโs standards?ย
Read MoreYou Rely on This; So Do Your Prospects!
They know exactly what you have to do to get more stars and better reviews and basically dominate your market!
Read More9 Revealing Questions to Uncover Crappy Vendors
You should never have to put up with an application that sucks. … Here, are the questions you should be asking your technology provider before you say โyes.โ
Read MoreProspects You Might Not Know Youโre Missing
Imagine having more veterans in your senior living communities. I canโt think of better people to boost occupancy, can you?
Read MorePsychological Selling
If you can figure out how to solve that problem, they will fall in love with your community, and you will win the sale every time!
Read MoreWhat Salespeople Miss…. Stop Being Stupid
When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.
Read MoreShould Senior Living Be Even Harder for Consumers to Purchase Than It Is?
There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.ย
Read MoreFrom Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask โwhyโ youโre doing it? It doesnโt get any more basic, or smarter, than this.
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