Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.

Most buildings offer the same amenities. So, how do you position your building differently than the building down the street?

An organization loses its identity when it renames, but the determinant of success or decline is its reputation for customer value.

When we get things right, people will line up to move into our senior living communities, and this could likely be true even in assisted living. 

Someone declares that boomers will not buy what the industry is offering. I lean in this direction but I also find myself thinking we actually have no idea. 

There is data that confirms that communities who post pricing get more move-ins, and yet most communities still refuse to do so. 

While everyone races around trying to anticipate the senior housing wish list, there is a subset of people who don’t have a fallback position.

NIC just released their quarterly occupancy report. And, while we’re not back to pre-pandemic levels, it is all good news.

It is one of the best parts of being a writer: Every single thing, good or bad, that happens becomes fodder for a story. This is one of those moments.

Larry Kutscher highlights some of the changes that APFM is making, saying “the company is now completely different.” Hmmm …

You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.