“When someone buys a drill bit what they want is a hole”. We need to reevaluate what prospects are really looking for.

I’ve heard every imaginable reason why communities aren’t full. Your community can be full & have zero staff recruitment/retention problems.

If you’re still using Excel for everything from sales funnels to financial statements, then you’re getting left behind by your competitors.

This might be one of the coolest ideas I have ever had (yes I know I say that a lot). A great way to earn more revenue.

Whoever gets this right will make the world a better place for us boomers and make buckets of money along the way.

Some recent research provides insight into the newest generation of older adults. How can we use this to promote senior living?

It is estimated that the industry will need to build 100,000 new units per year starting in 2025 through 2040 in order to keep up with demand.

As a senior living expert, I figured it would be relatively easy to become a senior living customer. I WAS SO WRONG . . .

The key to sales success is to make your prospect a star and to show that you know and understand that star prospect. Is that you?

I am seeing too much evidence of a post-Covid hangover. Here are 8 things we can do to make the sales process better than ever.

Was senior living really the pandemic death trap the media portrayed? This exhaustive study has some surprising results.