Category: Sales & Marketing

Has Brookdale Turned the Corner?…Hmmm

Posted by Steve Moran | Aug 14, 2019 |

You Won’t Believe What This Q&A Says About Leads

Posted by Susan Saldibar | Aug 12, 2019 |

Top Lead Sources for Senior Living Providers . . . And Other Insights

Posted by guestcontributor | Aug 12, 2019 |

Revenue Opportunities Your Residents Will Love

Posted by Jack Cumming | Aug 9, 2019 |

The Magic Formula to Increase Occupancy and Decrease Cost per Acquisition

Posted by Susan Saldibar | Aug 5, 2019 |

Sucky First Impressions Cost Real Dollars

Posted by Susan Saldibar | Jul 31, 2019 |

Sell Smarter, The Work is Hard Enough!

Posted by Kent Mulkey | Jul 31, 2019 |

Next Gen Residents Will Not “Go Gentle Into” Your Community

Posted by Susan Saldibar | Jul 29, 2019 |

Before You Shoot a Minute of Video, Do These 3 Things!

Posted by Susan Saldibar | Jul 26, 2019 |

Are You a Dining Hypocrite?

Posted by Susan Saldibar | Jul 17, 2019 |

Sales & Marketing

Referral Agencies – Rip-Off or Valuable Service?

by Steve Moran | Sep 15, 2011 |

A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...

Why Senior Housing is Awesome . . . . .

by Steve Moran | Aug 4, 2011 |

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It’s All About the Price

by Steve Moran | Mar 22, 2023

It occurs to me that the real problem with market acceptance of senior living is one very simple thing … PRICE.

Is Your Occupancy Good? Or Does It Suck? Find Out Now

by Susan Saldibar | Mar 20, 2023

Since the pandemic, it’s been harder to get a handle on good numbers — leads, tours, conversions. What’s bad/normal by today’s standards?

You Rely on This; So Do Your Prospects!

by Susan Saldibar | Mar 12, 2023

They know exactly what you have to do to get more stars and better reviews and basically dominate your market!

9 Revealing Questions to Uncover Crappy Vendors

by Susan Saldibar | Feb 22, 2023

You should never have to put up with an application that sucks. … Here, are the questions you should be asking your technology provider before you say “yes.”

Prospects You Might Not Know You’re Missing

by Susan Saldibar | Feb 14, 2023

Imagine having more veterans in your senior living communities. I can’t think of better people to boost occupancy, can you?

Psychological Selling

by Steve Moran | Feb 5, 2023

If you can figure out how to solve that problem, they will fall in love with your community, and you will win the sale every time!

What Salespeople Miss…. Stop Being Stupid

by Steve Moran | Jan 29, 2023

When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.

Should Senior Living Be Even Harder for Consumers to Purchase Than It Is?

by Steve Moran | Jan 22, 2023

There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.

From Lazy Content to Crazy Success in 3 Easy Steps

by Susan Saldibar | Jan 10, 2023

Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.

You Simply Can’t Get Away With This

by Steve Moran | Jan 9, 2023

I was startled not by the lawsuit itself, but rather that this kind of pricing discussion is still going on in the industry.

CRM Magic: Wave the Wand in 2023

by Susan Saldibar | Jan 8, 2023

These guys spent a full year asking senior living community marketers what they wanted in a CRM. Here’s what you need to be looking for.

Are You Ready for the Lead Explosion?

by Susan Saldibar | Jan 3, 2023

The post-holiday lead explosion is coming! And you’re probably not ready. Unless you can say “check” seven times on this list!

Do You Know How Your Community Stacks Up?

by Susan Saldibar | Jan 2, 2023

As a former VP of marketing and sales, no worse feeling than leading a team of people into another year of the great unknown. Maybe you can relate. If so …

What Southwest Airlines and Welltower Don’t Get

by Steve Moran | Jan 2, 2023

They believe the numbers should drive every decision. This is a massive senior living problem and it is continuing to unfold.

3 Essentials to Get Out of the ’80s

by Susan Saldibar | Dec 19, 2022

Hundreds of crappy leads thrown at your sales team mean that you are still stuck in the ’80s … you need to be convinced that there’s a better way.

Please Don’t Be One of These People

by Steve Moran | Dec 12, 2022

The only redeeming thing about this message is that I get to write about it as an example of how not to behave.

The Stupid Mistake Your Competitors Are (Still) Making

by Susan Saldibar | Dec 11, 2022

Think what a leg up investing in SEO and making it a priority could give you against your competitors. If you start today!

A Branding Master Class — Latitude Margaritaville

by Mary Ann Donaghy | Dec 7, 2022

Branding is not just a logo or a tagline or a font. Branding is a decision about who you’re going to be — and who you are trying to get that message to.

When Your Prospects Ghost You!

by Steve Moran | Dec 4, 2022

It is way more frustrating when you have been working the sales process successfully. Then … they suddenly stop responding.

Marketing to the Thoughtful Prospect

by Jack Cumming | Nov 14, 2022

Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.

Here’s an Occupancy Boosting Q&A

by Susan Saldibar | Oct 25, 2022

How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.

Stop Sweating the Money Talk

by Susan Saldibar | Oct 20, 2022

How many more people could you serve if you knew you could solve just about any financial challenge prospects had?

The Great Marketing SMASH-up

by Steve Moran | Oct 20, 2022

It’s Super Bowl time … for senior living marketers, that is! Whether you’re headed to SMASH or can’t go this year, get the low-down on 2023 marketing.