Category: Sales & Marketing
Sales & Marketing
PopularReferral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Read MoreCrazy, Wonderful, Insane, Upside-Down Marketing Idea — Before & After
You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.
Read MoreCrista Senior Living’s Mind-Boggling Marketing Turnaround
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
Read MoreThese Guys Can Shave 2+ Months off Your Move-in Process
If we can add another two to three months on the front end of a stay, we help the community be more profitable.
Read MoreThis Disconnect Is Killing Your Bottom Line! — How To Fix It
To drive sales volume, we’d discount the heck out of our service contracts. The number of sales went up, but at what cost?
Read MoreMore Tours, More Move-Ins: It Worked for Holiday, Now It Can For You!
They don’t demand that you buy the entire platform upfront. You can dip your toe in with just one solution for starters and build as you go.
Read More10 Steps to Posting on Social Media for Health Care Marketers
Think of social media as an online open house for your organization — join the party, show up as your authentic self.
Read MoreStop Telling Prospects What They Should Do
Remember, help them accomplish their goals, not yours. Give them room to breathe! And as always, stay curious.
Read MoreMake Move-ins a Reality by Busting These Review Myths
Negative reviews can be disheartening and confusing. And the myths circulating about how to handle them only make the situation worse.
Read MoreA Proven Strategy To Increase Move-ins and Grow Occupancy
Too often there are lots of claims and little to back them up. A scenario can separate the products that deliver from those that don’t.
Read MoreNo Wonder People Use Lead Aggregators
I took a look at more than 10 communities and only four had pricing available without having to give any contact information.
Read More8 Reasons Why Your Community Isn’t Full
You may be surprised to know the status of senior housing occupancy. The national average for occupancy is a whopping 81%. I know, abysmal.
Read MoreThese Guys Will Get You Faster Move-ins, and Everyone Loves Them
And now they are ready to put their time-tested talents to work, scott-free, for you and your sales team.
Read MoreMarketing in Crocodile-Infested Waters
Not all survive. But this is how, as one entity—a team, a swarm, their species—they thrive as they pursue lush grass.
Read MoreHow a Jar of Fireflies Can Increase Your Occupancy
Train your sales counselors how to transform the stories they collect into solutions, with your community playing a central role.
Read MoreDon’t Try This at Home
Blocking and tackling, heavy lifting. You’ll break your back trying to do this yourself. 2022 paid search advertising is a different animal.
Read MoreThe Answer Is So Damn Obvious, Why Ask the Question?
Fighting ageism is important, but it’s not always as simple as it seems. Let’s stop the silliness and focus on what matters.
Read MoreBest Senior Living CRM 2022
If you’re still using Excel for everything from sales funnels to financial statements, then you’re getting left behind by your competitors.
Read More3 Ways To Close More Move-Ins
The next phase of industry growth is using marketing technology and a hustle mindset to capture prospects as well as connect & convert leads.
Read MoreNew Ways to Impact Your Marketplace [4 Ideas]
I’m puzzled about how few communities put serious effort into being a part of the local marketplace. Imagine doing this instead.
Read MoreWhy Didn’t a Senior Living Community Think of This?
Maybe you have already seen the TikTok video that has gone viral. What do you think? Would you do this?
Read MoreAnother Lead Bites the Dust – Unless You Do This
Back in the days, you got handed a stack of leads without a clue who was who and who wanted what. There’s no excuse for that today.
Read MoreHow to Be Booked on a Podcast . . . And Get Media Exposure
An industry friend asked how to get booked on podcasts. You can google this, but here is what works from our perspective.
Read MoreTimeless Wisdom From a Lesson on Persuasion
The lesson of this book is ancient and yet contemporary at the same time. Those hoping to learn to persuade others may find themselves changed.
Read MoreWhat Senior Living Could Learn From Domino’s Pizza
Domino’s did the unthinkable, helped their competitors. What lessons can we learn from this in senior living?
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