If the media can find a way to attack senior living they will. “Seattle-area assisted living comes with a crushing price tag.” It is true but misleading …

I offer this list as a way to think about how we can better tell our story so that we win in the war of colliding ideas.

Let’s change the conventional approach to fill the industry’s vacancies and to make senior housing all that it should be.

This is where senior living provides so much value. It helps older people and families tackle the inevitable challenges of aging.

Even if they have decided that they are going to move a loved one (or themselves) into a senior living community — there are questions, so many questions.

The story is painful — no, worse than that, it is horrifying. It is not about senior living but makes a powerful case for senior living. 

They just released an entirely AI-generated (and somewhat controversial) video. This is the 30-second version:

Imagine senior living offering something like this and it was so successful that even more people begged to participate. 

Here are four questions for sales professionals to ask themselves before they dive into the busyness of a selling day.

“Do more storytelling!” It’s the mantra in marketing right now. I agree with it … and I also struggle with it.

I took a few minutes to sit down with our very own sales director to learn from her what is making her wildly successful.

Senior living is in the journalistic sights as reporters seek dramatic targets for their reportorial word-weapons.

Social Impact Partners is a global nonprofit group focusing on something that sits at the center of what senior care is (or should be) all about: brain health.

We spend a lot of time telling, or attempting to tell, the world this belief is wrong — that in fact senior living is great for older people.

Do you remember Tiffany Gomas, better known as “The Crazy Plane Lady”? Ten months or so ago, she went viral in the worst kind of way.

Apply these five strategies to the next panel you are on, and you will be a part of transforming this marvelous industry. 

It has become clear that we are health care with a strong hospitality component. Embracing this truth makes the case for senior living much more compelling.   

This is the way to make senior living look great in the public eye. It is more powerful and more dominant than any other media outlet.

I needed a car. It took me a week to figure out what I wanted, and shopping for one is remarkably and frustratingly like shopping for senior living.

It is time for a paradigm shift — one that champions depth and genuine human connection.