Category: Sales & Marketing
Sales & Marketing
Popular
Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Latest Caring Acquisition Expands Digital Marketing Opportunities for Communities
How well is your senior living community represented online? Have you heard of the modern ‘drive-by’?
Read More
Will This New App Be Your Perfect Technology Solution?
I was super excited about this technology solution when I first heard about it, but I got more excited about its potential the more I thought about it.
Read More
Fewer Prospects Mean We Have to Be Better Than Ever in Selling Our Value
On a scale of 1-10, how confident are you that you can convert interested prospects into happy residents? Answer anything less than a 7? Read on.
Read More
Want to Increase Your Lead Speed? Here’s How.
Faster lead response time and a boost in occupancy. Replacing disparate systems with an integrated software solution for assisted living was a game-changer.
Read More
Your Prospects Cannot Tour. Take a Tour of Your Prospects.
Many of you are asking, “what do I do now?”
Read More
5 COVID-19 Check Points: Are You Doing These?
A great opportunity to demonstrate responsiveness and to educate and engage your online audience.
Read More
Marketing Your Senior Living Community Amidst the COVID-19 Pandemic
A feature for senior living communities to highlight their COVID-19 response right from the top of their community profile.
Read More
Six Foolproof Ways Not Be Foolish with People
My assumption is that you want to be the best salesperson and relationship builder possible.
Read More
Here Is Why COVID-19 Will Not Get Senior Living Down
The Silver Lining
Read More
5 Communications “Musts” for Extraordinary Times
Tools right at our fingers to build an authentic conversation.
Read More
Whats Next?
It’s 2020, senior living is already trying to figure out what they should do about the glut of vacancies in their communities, then comes COVID-19.
Read More
Sharing Our Video Best Practices During Uncertain Times
This is a wakeup call to all of us to rise to the challenge before us and find other ways of communicating.
Read More
Can We Have An Honest Discussion About This?
Maybe we need to rethink this whole thing.
Read More
New Acquisition Expands Opportunity for Community Marketing
This is the very definition of a win-win.
Read More
Don’t Go Dark: Marketing in Scary Times
The question is, how will your community be positioned to fill your rooms when this crisis ends?
Read More
What You Can Learn from the Alexa “Loretta” Ad
The messaging of this ad that made it memorable. It wasn’t just a pull on the heartstrings. It had intelligence.
Read More
Why Your Whole Sales Process Is Focused on Exactly the Wrong Thing
How is the senior living industry doing when it comes to making it easy for prospective residents to buy an apartment and move in?
Read More
Sales and Relationships
Every person in a senior living community is a member of the sales team.
Read More
This Will Help You Say “Yes” More Often
There’s pressure for operators to offer multiple options and choices, which adds a layer of complexity. To compete in this industry, you need to be able to raise your hand and say, “Yes, we can do that”.
Read More
It’s All About How You See Your Team . . . This Story Is Insane
Their management philosophy is to see both customers and team members as enemies to be fleeced.
Read More
If You Want Your Tours to Turn into Move-Ins, Do This
Insights from dozens of tours and knowledge from extensive experience in senior living
Read More
Senior Living Lessons – From Life Care Centers of Kirkland
The concern is real and legitimate.
Read More
This Big Idea Can Drive Your Sales
These village members are prime prospects for what you offer.
Read More
Your Closet Isn’t Big Enough to Hold My Pain!
It’s not about relationships—ah the blasphemy!—there I’ve said it!
Read More
A Reasonable Solution to Growing and Keeping Top Sales Talent
Pay more in salary and incentives so you can attract greater talent. I’m going to assume that if your organization could do that, it would. But that’s probably not the case.
Read More
