Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
The Public Perception of Senior Living
Right now senior living has a massive misperception problem. On one end it is seen as nursing homes and on the other end as active aging.
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The 4 Steps You’ll Pat Yourself on the Back for Taking
The secret formula for getting your listings to rank within the top 3 positions in local search results. Frankly, I’m amazed he’s sharing it.
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Senior Living Selling – The Amazon Way
This mindset would make senior living a vastly different experience for operators, team members, and consumers.
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Do This to Have a Post-COVID Kick-Ass Sales Team
Go beyond the discovery of facts. Learn about feelings and fears to build empathic understanding about families’ current situations.
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You Just Lost a Bunch of Leads: Here’s Why & What to Do About It!
It’s not rocket science. Knowing what prospects are attracted to, what their needs are, and giving them choices is key.
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Do This for Consistent Move-Ins
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
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7 Things About Aggregators (like A Place For Mom) That Will Blow Your Mind!
Material not suitable for those who prefer to remain uncompetitive. For everyone else, here’s what you need to know about the big guys.
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A Prospect is Looking for Personalized Help Every 24 Seconds
525,000 people are looking online for senior care. They’re willing to engage. Here’s how to beat your competitors to get your share of them.
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Knowing These 4 Things Will Help You Close More Sales
Having a better understanding of the prospect’s personality type will give you a much better shot at building a trusting relationship.
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Senior Living is Very Simply Selling the Wrong Thing
“When someone buys a drill bit what they want is a hole”. We need to reevaluate what prospects are really looking for.
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Is This the Craziest Way to Think About Marketing?
You’ve been warned. It just might turn everything you thought you knew about marketing on its head. Prepare for some new perspectives!
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8 Things You Don’t Need to Have High Occupancy and Low Turnover
I’ve heard every imaginable reason why communities aren’t full. Your community can be full & have zero staff recruitment/retention problems.
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Best Senior Living CRM 2021
If you’re still using Excel for everything from sales funnels to financial statements, then you’re getting left behind by your competitors.
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This Kind of Thinking Could Transform Your Senior Living Organization
This might be one of the coolest ideas I have ever had (yes I know I say that a lot). A great way to earn more revenue.
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7 Crazy Critical Math Mistakes Senior Living Marketers Make
Welcome to Math for Marketers 101! First up: a word problem! Oh, joy! Don’t worry, most people don’t know how to calculate this stuff.
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The One Reason Senior Living Communities Are Not at 100% Occupancy
Whoever gets this right will make the world a better place for us boomers and make buckets of money along the way.
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Long-Term versus Short-Term Marketing
Some recent research provides insight into the newest generation of older adults. How can we use this to promote senior living?
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Do This if You Want 3x Move-ins!
Consumers don’t trust businesses, but they do trust customers. This has never been truer in senior living.
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Demand for Senior Living Impossible to Meet; Hmm . . .
It is estimated that the industry will need to build 100,000 new units per year starting in 2025 through 2040 in order to keep up with demand.
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This Marketing Sleuth Can Help You Solve Your Marketing Mystery
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
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Do You Want to Pay APFM Less? Here’s How
Lead aggregators are jumping the line then charging you for the privilege. How do you defend your brand and your bottom line?
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Stop Making It So Bumblingly Complex!
As a senior living expert, I figured it would be relatively easy to become a senior living customer. I WAS SO WRONG . . .
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Stop Driving Your Web Leads Away
Give visitors meaningful choices, all in one place, without making them paw through a bunch of tabs and landing pages.
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Who Are You Marketing To?
The key to sales success is to make your prospect a star and to show that you know and understand that star prospect. Is that you?
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Do You Want More Referrals? Do This!
Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.
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