Category: Sales & Marketing
Sales & Marketing
PopularReferral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Get Into the Head of …
There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.
Read MoreI Want to Move Into a Place Like That
There are so many amazing stories to tell, and when you get your storytelling right, people will be lining up to move into your community.ย
Read MoreI Want a Job Like This
We have to create a work environment where the day-to-day feels like something special. This is a great example of that kind of storytelling.
Read MoreFree Advertising
This is a huge opportunity that costs you nothing but some time and commitment. Most of you are not using it at all or aggressively enough.
Read MoreHow Can We Do Something Like This?
I came across this powerful Instagram post and immediately wondered how we might learn from it to make senior living better.
Read MoreOur Messed Up Belief, Part 2: A New Way of Messaging Senior Living
Today, the predominant belief is that when you are getting on in years and out of options you should move into senior living.
Read More22 Ideas to Fill Your Senior Living Community, From the Savannah Bananas
I have a dream that your community will have so many people wanting to move in that you too will have to use a lottery system.ย
Read MoreDon’t Do This Dumb Thing on LinkedIn
I suspect it costs this person many opportunities and โย worse, it starts the conversation on the wrong foot.ย Learn more with this article!
Read MoreSenior Living Needs to Recruit Minority Elders
We cannot solve everything regarding making our communities diverse, but itโs high time we innovate and stop doing things the same way.
Read MoreThe COVID Consumer Hangover โ Death to Senior Living
The biggest opportunity is to convince a prospect that their life will be better if they live in a senior living community. The first challenge is this:
Read MoreShould Brookdale Be Betting on Baseball to Fill Beds?
Brookdale has so much untapped potential to change the face of senior living โ to move the company to a position of leading the occupancy stats.
Read MoreImagining Nationally Branded Better Living
This is the first in a three-part series. In this part, we concentrate principally on a problem that now handicaps senior living, its image.
Read MoreGarbage In, Garbage Out โ The Wall Street Journal
Misinformation is a huge problem in the senior living sector, and we should expect better from a news organization like the Wall Street Journal.ย ย
Read MoreVendors, Stop Wasting Money at Trade Shows
It would be in everybodyโs best interest if there was a lesson on how to prospect in-person. Check out this cheat sheet for vendors to use at trade shows!
Read MoreIs Senior Living Afraid of Grimace Humor?
This has a huge potential for some senior living communities to create their own Grimace dark humor videos and be seen as worth a second look.ย
Read MoreFinding Your Unique Val-YOU Propositions
It makes sense that when crafting your marketing messaging, a solid value prop is important. But did you know it can be beneficial in other ways?
Read MoreDoing This Could Be Embarrassing
This challenge is very simple. It is primarily geared toward senior living operators but could equally apply to anyone in any industry.
Read MoreI Double-Dog Dare You to Do This
What if you created an environment where it was an experience โ where a potential resident would go, โI could see myself living my best life hereโ?
Read MoreHow to Tell if Your Marketing is Working
If youโre not using lead attribution, you are underperforming. And you can find out how to start using it through the folks at Conversion Logix.
Read MoreHow Lead Aggregators Are Destroying Senior Living
Imagine that senior living operators banded together to say โnoโ to all aggregators leads until they started delivering higher quality leads.
Read MoreThe Real Reason Your Occupancy Sucks
The bad news is that occupancy is down. But you knew that. The good news is that, thanks to the folks from WelcomeHome, we know why.
Read MoreThere’s This Generation Called X
What if you were the star marketer who captured Gen X in your area โฆ โcause you were the only one who thought to?
Read MoreHow Your Customer Decides
Just for fun, I started listing the steps for a senior living customer. Each step represents an opportunity to make getting the sale easier or harder.
Read MoreThe Empty Bed Problem in Senior Living
Maybe itโs time to stop complaining about costs, start working those Caring.com leads, and start filling those empty beds!
Read More3 Smart Tips to Get Into the Heads of Your Prospect
So, yes, to all the skeptics, automation can be personal.ย And youโve just saved your sales team tons of time. Now what? Theyโll get better at what they do.
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