Category: Sales & Marketing
Sales & Marketing
Popular
Sucky First Impressions Cost Real Dollars
Residents don’t remember what you said, but they’ll remember how they felt
Are You Doing This to Fill Rooms Faster?
They’re important but they tend to get pushed aside
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The Not-So-Hidden Risk of “Doing Your Own Thing”
Easier to Conform. That’s a Good Thing.
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Covia Got Me Excited. Does This Excite You Too?
All kinds of people
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If My Sales Team Doubled Their Close Rate I Would . . .
Rock Star Status!
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Is This the New Sales/Marketing X Factor?
Interact with prospects in a fresh, more meaningful way
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A Place For Mom Says Senior Living Foresight Gets It Wrong . . .
I applaud APFM for taking the time to respond
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Is It Time for Radical Change?
Reverse the chain of command to put customers first
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If Every Senior Living CEO Did This . . . We Would Have Zero Occupancy Problems . . .
13 new homes in 13 days
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Jaw Dropping Reality, Courtesy of Pew Research!
Many communities remain shackled to old ways
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The $100 An Hour Front Desk Receptionist…
“yeah yeah yeah . . . nothing worth reading here”
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You Will Be Amazed at How You Can Use Your Admissions Data to Improve Everything You Do
What could be a goldmine of information sits forever frozen
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Is A Place for Mom and Joan Lunden Destroying Public Perception?
TV ads are doing huge damage to senior living
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You are “Here”. But the Market’s “There”. What Now?
This is a dangerous thing to do, and yet it happens all the time
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A Senior Living President Becomes A Caregiver — Starbucks Meets Aegis Living
An immersion program
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If This Does Not Make You Want to Move into Senior Living Nothing Will
Outside the norm for senior living communities
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We Could Be Better Than Disneyland By Doing This!
I dream of senior living solving this problem
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Are Your Residents Being Led by the Nose?
What kind of first impression do you want to make?
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Revenue Opportunities Your Residents Will Love
Senior living can learn from cruise companies
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The Magic Formula to Increase Occupancy and Decrease Cost per Acquisition
Return to Direct Mail? Really?
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Before You Shoot a Minute of Video, Do These 3 Things!
Like it or hate it, video is here to stay
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Are You a Dining Hypocrite?
The upside is potentially huge
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Why e-Signing Software Doesn’t Check All the Boxes
Other solutions have leapfrogged what e-sign software can do.
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New Occupancy Numbers: Occupancy Weakens Nationwide
Here are the big takeaways from the NIC data release.
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The 3 Most Powerful Reasons to Share Pricing on Your Website . . . and 3 Reasons People Don’t
Open up the kimono, show what you have, and what it costs.
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