Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Free CRM Licenses: The Madness Behind the Method
When you are successful, we are successful, and you will be a customer for many years to come. It is truly a win/win for everyone.
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How This Data Got More Move-Ins
Communities are increasing leads and conversions with these tactics. They’re not as complicated as you might think.
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Are You Wasting This Powerful Marketing Channel You Already Have?
Digital marketing is great. But are you overlooking something else that can be even more powerful?
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Top 3 Myths of Senior Living Sales – Why You’re Getting It Wrong
Does It Have to Be Such a Struggle?
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We Are, All of Us, Asking the Wrong Question . . .
No one . . . even those of us who are insiders really know what we want from our senior living experience
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7 Good Reasons Why an All-Inclusive Rate is a Bad Idea in Senior Housing
Senior housing operators need to safeguard their financial goals, their customer service goals, and their care management goals
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Do You Have A CRM that Personalizes and Automates Your Marketing? Part 2
I don’t have to jump through hoops to make these things work
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Do You Have A CRM that Personalizes and Automates Your Marketing? Part 1
Who’s a leader and who’s an innovator
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Missing These Details is Losing Leads!
As data-savvy as I like to think I am, I continue to be impressed with the sheer volume and depth of demographic data
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How Stellar Senior Living Communities Increase Move-Ins
Could your community be recognized for 2020?
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Get Back to Basics with Operations — Could It Be That Simple?
Word of Mouth Is Critical
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Are You Doing This to Fill Rooms Faster?
They’re important but they tend to get pushed aside
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The Not-So-Hidden Risk of “Doing Your Own Thing”
Easier to Conform. That’s a Good Thing.
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Covia Got Me Excited. Does This Excite You Too?
All kinds of people
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If My Sales Team Doubled Their Close Rate I Would . . .
Rock Star Status!
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Is This the New Sales/Marketing X Factor?
Interact with prospects in a fresh, more meaningful way
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A Place For Mom Says Senior Living Foresight Gets It Wrong . . .
I applaud APFM for taking the time to respond
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Is It Time for Radical Change?
Reverse the chain of command to put customers first
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If Every Senior Living CEO Did This . . . We Would Have Zero Occupancy Problems . . .
13 new homes in 13 days
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Jaw Dropping Reality, Courtesy of Pew Research!
Many communities remain shackled to old ways
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The $100 An Hour Front Desk Receptionist…
“yeah yeah yeah . . . nothing worth reading here”
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You Will Be Amazed at How You Can Use Your Admissions Data to Improve Everything You Do
What could be a goldmine of information sits forever frozen
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Is A Place for Mom and Joan Lunden Destroying Public Perception?
TV ads are doing huge damage to senior living
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You are “Here”. But the Market’s “There”. What Now?
This is a dangerous thing to do, and yet it happens all the time
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A Senior Living President Becomes A Caregiver — Starbucks Meets Aegis Living
An immersion program
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