Just for fun, I started listing the steps for a senior living customer. Each step represents an opportunity to make getting the sale easier or harder.

These shadow shopping experiences suggest that the industry has yet to learn how to tell its story; it shouldn’t be stigmatized.

No two senior living communities approach marketing in the same way, though there are similarities. One event, though, in mid-April was the pits.

Will putting your prices online for all to see tank your business? Will it impact your salespeople? Let’s find out!

Want to reach out to the media but nervous about interviews? Wonder if you’ve trained your leadership in all they need to know about dealing with press?

The overarching idea is: Your community or company could probably use the publicity, right? Teach folks to say yes to obvious soft stories.

They once were the best, and now they are not. They have taken something that was once a positive and turned it into a serious negative.

Here’s something the marketing thought leaders never tell you: While storytelling can be powerful, it can also come across as pointless.

Here are the 7 I think are most important. Ultimately the big idea is that when we are focused on wellness it means that people “live better longer.”

Setting your criteria in advance rather than just figuring them out will save you time and money. It will make hard decisions easier!

It occurs to me that the real problem with market acceptance of senior living is one very simple thing … PRICE.

If you can figure out how to solve that problem, they will fall in love with your community, and you will win the sale every time!

When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.