Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
Great Photos Are Worth More $$$ – 6 Tips To Cash In
A picture is worth 1,000 words. In senior living, it can mean the difference between a pass and a prospect.
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How Wickshire Is Crushing It in the Face of the Pandemic
Be a voice of vision. Outside forces may try to make you change course. Stay true to your mission, vision, and those you serve.
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Get Your Marketing On!
Wendy O’Donovan Phillips has excellent marketing tips communities can use to kick-start their efforts in this new era.
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This Survey Data Will Make Your Marketing Sizzle
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
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A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
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How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
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Senior Living Foresight Is a Favorite of Many, But Really Not that Good
Does senior living need to follow the lead of a cheeky Chinese restaurant? Maybe we can learn something from this.
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Revolutionize Your Attitude About Occupancy
Your building will thrive and your occupancy will thrive. The pot at the end of the rainbow is right around the corner.
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Senior Living Solves Huge Problems
This seems so blatantly obvious and at the same time, we are so very terrible at doing this one thing. This is crazy-making.
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What’s Happening Right Now? The Hard Data
We need more data about consumer behavior as it relates to today’s crazy world, not yesterday’s predictable one.
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The 5 Digital Marketing Strategies to Win Senior Living in 2021
Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?
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Check Out These Transformed Seniors – A Positive Story
As the masks were peeled off, so were the years, liberating residents to share more of themselves in front of the camera.
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Better Data Will Help You Achieve Better Results
In order to make the right decisions for your community, you need the right information. This is so cool it is making my head spin.
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From the Belly of the Beast, HumanGood’s Andrew Smith is Talking
The first of a series of interviews with innovators in senior living. In the middle of the action, exactly where Andrew Smith wants to be.
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Your Facebook Ad Conversions Suck (and Here’s Why)
Do your ads suck? Is your sales team that bad? Probably not. Here are four things to help leverage your Facebook ads.
Read More![NIC President on the Shocking New Occupancy Report [Interview]](https://www.seniorlivingforesight.net/wp-content/uploads/2021/01/NIC-numbers-627x376.jpg)
NIC President on the Shocking New Occupancy Report [Interview]
NIC reported the lowest ever occupancy rates for senior living. I did a quick interview with Brian, the President & CEO of NIC.
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Doing It Right: Top Caring Stars Winner Shares Secrets to Success
How did Holiday land the top of this list with of the best? Their organization has employed a variety of methods in getting great reviews.
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This Single Simple Change to Your Webinars Will Net More Views (and Conversions)!
Ours is a world transformed by COVID. But, we’re adjusting. In fact, we’re getting pretty good at using technology to engage with prospects.
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9 Low-Cost, No-Cost Ways to Grow Your Occupancy During COVID
It’s tough to sell right now. These 9 ideas will give you the very best shot at having a great January & February and a fantastic 2021.
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Is Brand the Same as Reputation? Message Control vs. Free Speech
The lesson is simple. Reputation matters in senior living. And your branding and messaging can never cover a flawed offering.
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Have You Lost Focus on This Critical Part of Marketing?
This is a critical and never-ending part of your marketing strategy. And many senior living organizations have gotten lazy about it.
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Doing it Right: How Maplewood Weathered COVID and Thrived
They had no “playbook” on how to deal with COVID. But what they did have was a culture that prepared Maplewood for the dynamic road ahead.
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2021 Caring Stars Are Getting Their Online Presence Right
Helping your community stand out as a star and be easily recognized as among the best our industry has to offer.
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If You Don’t Do This, Google Could Do Horrible Things To You!
Every scrap of content you put online can move you up the competitive totem pole. But only if you’ve deployed the right set of SEO tactics.
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Don’t Let Pandemic Panic Cause Lost Leads
In the midst of a pandemic, it’s easy for information to fall through the cracks. And that can cost you dearly.
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