Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
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How to Tell Stories that Delight Prospects
Wouldn’t it be great to hear fewer stories about how terrible occupancy is and a few more about how people have turned it around?
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We Have to Stop LYING!
I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth.
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These Communities Are Using Technology to Rapidly Close the Inquiry-to-Tour Gap
As community restrictions begin to loosen, that gap between initial inquiry and tour is still problematic. This tool is a big differentiator.
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Senior Living As A Tourist Attraction
What if your community were that one-stop-shop for figuring out this aging thing, the first place people went for info?
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Consumers Have Changed. Have You?
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
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Senior Living Marketing KFC Style
KFC’s signature slogan is “Finger Lickin’ Good”. But it’s not so great in the middle of a pandemic. So they tried out some new ones.
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5 Things We Learned from Virtual Trade Shows
Trade shows came to a screeching halt and had to pivot to virtual. Here’s what we’ve learned. The good, the bad, and the surprising.
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3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
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You Can Be Successful or Ordinary . . . But You Can’t Be Both!
Our brains simply aren’t wired to purchase, to crave, ordinary. Our brains are curious, they want New, Fresh, Fascinating.
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Are You Really “Different”? Ask Charter Senior Living
The realization of just how important brand differentiation is to building occupancy has never been more acutely felt than it is today.
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Grab What These Folks Already Know . . . And Use It!
You can’t go back to what you were doing back in 2019 when your rooms were full. You need some badass marketing right now.
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3 Signs Your Marketing Team Is Broken (and How to Fix It)
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
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Reflections on Senior Living Selling
Have you ever thought of getting advice on selling senior living from . . . a senior living resident? What a crazy idea!
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How Storytelling Can Increase Perceived Value
Senior living is like a lush garden of freshly blooming stories. And yet we are dreadful when it comes to telling these stories.
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Great Photos Are Worth More $$$ – 6 Tips To Cash In
A picture is worth 1,000 words. In senior living, it can mean the difference between a pass and a prospect.
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How Wickshire Is Crushing It in the Face of the Pandemic
Be a voice of vision. Outside forces may try to make you change course. Stay true to your mission, vision, and those you serve.
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Get Your Marketing On!
Wendy O’Donovan Phillips has excellent marketing tips communities can use to kick-start their efforts in this new era.
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This Survey Data Will Make Your Marketing Sizzle
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
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A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
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How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
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Senior Living Foresight Is a Favorite of Many, But Really Not that Good
Does senior living need to follow the lead of a cheeky Chinese restaurant? Maybe we can learn something from this.
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Revolutionize Your Attitude About Occupancy
Your building will thrive and your occupancy will thrive. The pot at the end of the rainbow is right around the corner.
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Senior Living Solves Huge Problems
This seems so blatantly obvious and at the same time, we are so very terrible at doing this one thing. This is crazy-making.
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What’s Happening Right Now? The Hard Data
We need more data about consumer behavior as it relates to today’s crazy world, not yesterday’s predictable one.
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