Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
New Acquisition Expands Opportunity for Community Marketing
This is the very definition of a win-win.
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Don’t Go Dark: Marketing in Scary Times
The question is, how will your community be positioned to fill your rooms when this crisis ends?
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What You Can Learn from the Alexa “Loretta” Ad
The messaging of this ad that made it memorable. It wasn’t just a pull on the heartstrings. It had intelligence.
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Why Your Whole Sales Process Is Focused on Exactly the Wrong Thing
How is the senior living industry doing when it comes to making it easy for prospective residents to buy an apartment and move in?
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Sales and Relationships
Every person in a senior living community is a member of the sales team.
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This Will Help You Say “Yes” More Often
There’s pressure for operators to offer multiple options and choices, which adds a layer of complexity. To compete in this industry, you need to be able to raise your hand and say, “Yes, we can do that”.
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It’s All About How You See Your Team . . . This Story Is Insane
Their management philosophy is to see both customers and team members as enemies to be fleeced.
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If You Want Your Tours to Turn into Move-Ins, Do This
Insights from dozens of tours and knowledge from extensive experience in senior living
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Senior Living Lessons – From Life Care Centers of Kirkland
The concern is real and legitimate.
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This Big Idea Can Drive Your Sales
These village members are prime prospects for what you offer.
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Your Closet Isn’t Big Enough to Hold My Pain!
It’s not about relationships—ah the blasphemy!—there I’ve said it!
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A Reasonable Solution to Growing and Keeping Top Sales Talent
Pay more in salary and incentives so you can attract greater talent. I’m going to assume that if your organization could do that, it would. But that’s probably not the case.
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Can You Believe This Is the Reason Operators Are Not Automating?
Most can see the benefits over the horizon and calculate an ROI. The biggest roadblock is actually an organizational one.
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Your Facebook Post is Now Dead and Buried! What You Can Do About It
The latest ins and outs of social media posting, with a focus on things that everyone can basically understand and put into play quickly.
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This New Partnership Can Supercharge Your Online Reputation
Kasily keep a pulse on your online reviews and respond rapidly and easily to the feedback
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Unbelievable: 7 New Deposits from a Single Event – Again and Again and Again
It’s great to witness the results a senior living provider can achieve when they find the guts to try something different.
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The Perfect Senior Living Guest Apartment Experience
I have experienced pretty good to awful but never once spectacular until this past week.
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What Kind of Senior Living Community Is This? – Not a Trick Question!
Even the bad stuff or maybe especially the bad stuff becomes a story worth telling.
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Get Rid of Sales Commissions – Are You Nuts?
A painful reminder of how our field sometimes lags behind other fields in transformative thinking and innovative ideas.
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Senior Living Foresight Has Too Much Sponsored Content . . . Behind the Curtain
We have spent a fair amount of time talking about alternative ways to pay the bills and so far, this seems to best serve our readers and the senior living sector
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Do You Really Know Who Your Frontline Is?
Who in your organization is the “go-to” person for a new resident?
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The Single Biggest Challenge Senior Living Faces
“Stay Relevant, that’s the name of the game . . .”
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This Is the Single Biggest Reason Every Senior Living Community Is Not Full
You may be wondering if it’s even possible to change the sales tide until the demographics and demand catch up.
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Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy!
If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job seekers.
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You Are in Love with Your Senior Community. Does it Really Matter?
No matter how much you work to spin it, differentiate it, price it, renovate it, hope for it, fast for it, do a sage cleansing, program it, walk around it seven times . . . most people won’t move in to your senior community.
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