Category: Sales & Marketing
Sales & Marketing
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Referral Agencies – Rip-Off or Valuable Service?
A few weeks ago I was chatting with the CEO of a regional assisted living company. In the course...
How to Get 30% More Web Leads: Get Your Visitors “Unstuck”
All the hopping around that prospects are doing means they are leaving your site before you get a chance to help them. And they need your help!
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Do This To Drive Move-Ins
With the right tools, resources, and support, you can be the shiny new car on the lot that everyone wants to drive.
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People Are Scared of Senior Living . . . Not So Fast
We are all scared to death of what the COVID-19 pandemic is doing to the reputation of senior living. We have it completely wrong.
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Avoid These 4 Stock Photo Mistakes at All Costs
A lot of time plowing through a lot of awful images to get to some not-quite-as awful.If I sound jaded, I am. I really hate stock photos.
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The Key To Solving the Senior Living Image Problem in the Face of COVID-19: Rock N Roll
There are, nearly a dozen different initiatives being implemented or planned to improve the image of senior living. I’ not sure it’s moving the needle.
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These New Findings Will “Virtually” Help You Sell Better
This virtual tool can help improve the marketing response of communities to better relate and connect with today’s prospective residents.
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37 Ways to Make Your Sales Efforts Ignite!
Want to up your sales game? Here are 37 quotes from senior living marketing experts demonstrating 37 years of wisdom. to get you started.
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Honesty Is the Best Policy – Even If It Means Losing the Sale
Have you ever had the experience of closing a sale to someone you weren’t sure was going to be happy in your community? It can be a mistake.
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The Antidote to Stock Photos Has Arrived!
Are you spending hours combing through hundreds of cringeworthy stock images just to find the one or two that don’t look quite as “stock-y”? Why?
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They Started It! Don’t Get Lured Into Violating HIPAA
9:00 am. You pour your coffee and get online. There is a new review. You respond promptly, only to find out later that your reply violated HIPAA.
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Your Prospects Want to Come Back! But . . .
This pandemic has robbed us of a sense of certainty. And yet, among all the uncertainty, a survey uncovers some signs of hope that are encouraging.
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Why New Rules of Engagement Demand New Tools
This is a new world with new tools of engagement. It’s time to use those tools to help you embrace new ways of working and connecting.
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Belief in What You’re Selling Is Foundational to Getting Results
Selling something that helps others is a high calling. If you don’t sell something you strongly believe in, you are committing a moral transgression.
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Your Biggest Competitor Is No Longer Another Senior Living Community
COVID-19 is prompting more changes in consumer behavior. Prepare yourself to combat this increasingly popular competitor in the senior living field.
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How to Turn Your Residents and Families Into Your Marketing Rockstars
You shine bright in senior living. You know it, your residents know it, but do your reviews reflect your rock star status and bring prospects to your door?
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The Perfect Strategy for Coming Back from COVID-19
You’ve been doing everything possible to stay COVID-free. And, now you are expected to begin to open up doors and fill rooms again. Just like that.
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Want More Residents? — Check This Out!
We generally do a better job of curing loneliness for women than men. Maybe we have an opportunity to attract more men and to program better for men.
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Words from the Heart to Senior Living Sales Professionals
This is, without a doubt, the most difficult and challenging time facing you senior living sales professionals.
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How Caring.com, a Place for Mom Can Save Senior Living
Today there is a correct perception that what the aggregators do is pick off a percentage of inevitable senior living consumers. What if . . .
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7 Secret Ingredients for Tours That Turn Maybes to Move-Ins
Is your community giving perfect tours, with a long waiting list of folks clamoring to call your community home? How to close 60-90% of tours you conduct.
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At Last, A CRM You Will Love to Use – Stop the Hate!
Name four things you absolutely hate about your CRM. I know, where to start, right? For all the cool stuff they claim to do, most CRMs just don’t deliver.
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The Shameless Disconnect in the Language We Use with Prospects
Men are from Mars, Women are from Venus. When I think of the approach that salespeople in senior housing often take, this is what I’m reminded of.
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When Two Powerhouses Intercept – OneDay & Sherpa
Not just to go back to business as usual, but to a new normal that is more connected and eager to engage than ever before.
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If You Are Not Here, You Are Losing Leads
Are you where you need to be on social media? Are you consistently sharing messaging and content that engages visitors and builds your brand?
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How to Actually INCREASE Your Leads During COVID
When COVID eventually releases its grip, those communities who have already transitioned to new marketing tactics will come out of the gate much stronger.
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