Go Brookdale Go!
I want to high five Cindy Baier.
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Author: Steve Moran
Senior Living Is Growing Up – Reflections on NIC 2019
If you attended, I would love to hear your thoughts.
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This Reader Thinks I Have It All Wrong
What I’d like to see is real math and examples/results
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I Don’t Believe in My Company’s Pathetic Mission . . .
found myself wondering how we would stack up in senior living
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Attracting New Workers to Senior Living . . .
We have so many opportunities to get this right
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To Me This Was Profound . . . How About You?
Celebrate that I got to play the game
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If My Sales Team Doubled Their Close Rate I Would . . .
Rock Star Status!
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I Can’t Believe What I Did Here to My Own . . .
I suck and how can I make it up
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I Can’t Stop Thinking About This Concept
You’re going to think this is simply simpleton thinking . . .
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A Place For Mom Says Senior Living Foresight Gets It Wrong . . .
I applaud APFM for taking the time to respond
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If Every Senior Living CEO Did This . . . We Would Have Zero Occupancy Problems . . .
13 new homes in 13 days
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We Are Going To Figure This Middle Income Senior Living Thing Out . . . Soon
Two really cool things will be taking place
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The $100 An Hour Front Desk Receptionist…
“yeah yeah yeah . . . nothing worth reading here”
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Is A Place for Mom and Joan Lunden Destroying Public Perception?
TV ads are doing huge damage to senior living
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A Senior Living President Becomes A Caregiver — Starbucks Meets Aegis Living
An immersion program
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What The Jeffrey Epstein Conspiracy Theories Can Teach Us About Senior Living Leadership
It is so easy to believe things and act on things that are not true
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If This Does Not Make You Want to Move into Senior Living Nothing Will
Outside the norm for senior living communities
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We Could Be Better Than Disneyland By Doing This!
I dream of senior living solving this problem
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A Time for Everything to End . . . Next Week Senior Housing Forum Goes Away
I am grateful and humbled beyond words each day
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Has Brookdale Turned the Corner?…Hmmm
Maybe I am just too much of a skeptic
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My Shocking Revelation for the Week — Bet It Will Shock or Disturb You Too
Do I have it right or wrong?
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The Stupidity of Investing in Senior Living
It Was Great – Then Not So Great
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This Is Why I Am Optimistic About Solving the Senior Living “Crisis”
Senior living leaders have been duped!
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This Is What Happens When Team Members Love Coming to Work
Part of something special and unique.
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Do You Know Mel?
He has been in senior living for nearly 40 years and feels as positive about it as ever.
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REITs and Senior Living — The Blame Game
Today I am pleased to say, “Nanny, Nanny, Nanny, I was right.”
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Jayne Sallerson: Chair of the Senior Housing Forum Empower Advisory Board
Amazing ideas about how to make an impact on the senior living industry.
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The Bad Sucky Actors in Senior Living . . .
They should be shamed out of business.
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A 6-Bed Affordable Senior Living Model that Makes A Profit?
One person said, “This rescued me from seclusion”.
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The Massive Question: Not Sure I Have Ever Heard It Asked in Public
Crass or Practical?
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Do You Ever Suffer from Mom Guilt?
What we have for you is even better
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I Have No Idea Where to Turn . . . Your Thoughts?
We need to get this fixed.
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An Insight Into the Middle Market Conundrum from an Unlikely Source
What if . . . this is all wrong thinking?
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This is How We Can Figure Out the Perfect Senior Living Design and Program . . .
Inspired to create a senior living community that was completely designed by residents for residents
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New Occupancy Numbers: Occupancy Weakens Nationwide
Here are the big takeaways from the NIC data release.
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The Oracle of NIC — Will the Economy Help or Hurt Senior Living?
The best place to go to help you figure it out.
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Amy Davis Makes Millennial Senior Leaders Look Amazing
Own your strengths, stand up for them.
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Ode to Joy – Part 2
A happy dance is part of my everyday routine.
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Ode to Joy – Part 1
It’s more about sensory engagement.
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This Is A Crack Up…And the Sacramento Bee Takes It Seriously–Senior Living Could Do This Too!
It seems hard to imagine that any senior living company would ever try something like this
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Spitting Mad: Crappy Operators are Killing Us!
This is a story about your enemy and mostly we don’t have the courage to name it
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A Bold Proposal to Solve the Middle Income Senior Living Problem
Senior living developers have shied away from the low middle market for a reason . . . but what if there were a radical way of making it different?
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Spreadsheets Are Lazy
Every single week I hear the same sentiment in different words. It always is something like this . . .
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Are You A Talker or A Listener?
I think of myself as a better listener than a talker but lately, I have drifted too far to the side of talking.
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Will This Be the New Model for Senior Living? I Hope So, How About You?
I have long thought that one of the most interesting things senior living operators could do was pair a “WeWork”-type space with a senior living community.
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Mixed Poll Results: Would You Take the Assisted Living Certification Test?
We recently took a quick poll asking whether or not people would take the CDAL. The results are in!
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Bob Kramer — Pushing Senior Living to Get Even Better
Care coordination means bringing care and wellness initiatives to seniors where they live.
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An Amazing Inspiring Journey — Amaka Aniefuna, VP Operations Senior Lifestyle Corporation
She loves telling her story to her team because she knows that if she could do it anyone can.
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Aggressive REITs Changing Operators: A Refreshing Response…
Being this frank is frankly unusual in our industry.
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Could This Be the Model for Attracting Younger Residents?
What if someone created a senior living community like GoPro or Red Bull for older people — those individuals who really like pushing the extremes?
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Do You Know About Vision 2025 for Senior Living?
This is a big step forward in the evolution of our sector into being the most important part of the aging continuum.
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Everyone Needs This Staff Position and No One Has It . . . YET
There is a human trait that every single resident, team member, and family member has. It is a trait that seems to be hardwired into our DNA . . .
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Are You Too Afraid of Not Being Liked By Your Competitors?
Your teams are in a life-and-death fight for new residents. The key to winning ethically and honorably is to figure out how you are different from your competitors.
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Why This Easy Thing Is So Damn Hard!
How do we stop stigmatizing our residents?
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If You Hire CNAs, You Need to Read this Article
I found myself thinking “I want to go to that.”
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Elderly Hostility — Could This Impact Everything?
The term is “ROUGAI,” a Japanese word that means “problems caused by the elderly” — in particular, elderly people’s control over the young.
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We Cry “There Is A Terrible Staffing Shortage” — I Think We Have It 100% Wrong
And maybe this title and article will make you mad . . . but it made me dream!
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It’s Not That Complicated — Can That Many People Have It Wrong?
“These are really tough problems and very complicated to solve, with so many moving parts…”
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There Is a Cure for Dementia . . . Sort of
Earlier this week, the World Health Organization issued new guidelines that recommend specific interventions for reducing the risk of cognitive decline and dementia.
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The Ugly Babies of Senior Living
Is it possible to actually “train” ourselves to think outside the box?
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Watch Out Senior Living — Will This Impact the Market?
I continue to believe the small assisted living model represents a radically new way of doing assisted living.
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It Is Pretty Crazy Thinking and Yet I Would Have Never Even Seen the Craziness, Except . . .
What is the one thing missing from almost every senior living conference? Do you know?
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If You Want to Hear Senior Living Executives Complain . . .
Going to conferences is a big investment of time and money . . . attendees want to feel like they got their money’s worth.
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7 Senior Living Staffing Myths
I confess, one thing that drives me nuts about senior living, more than anything else, is how we assume we are already doing the best we can.
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Brandywine’s Award Winning Chophouse Dining Experience
Several weeks ago I attended the first ever Senior Living Dining Association Conference, where Sean Keating was honored with the 2019 Award for Excellence of Operations.
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When Employees Have the Freedom to Be Creative . . . Amazing Things Happen
Do you actually allow your employees to have “Yes” moments?
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What If Red Bull Were Your Marketing Engine
Red Bull is a great example of a company that provides experiences.
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From Insane Asylum to Senior Living
Faith Marabella, the CEO of Wellesley Design Consultants, told me a story that has stuck with me . . . begging to be written.
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This 15-Second United Airlines Video Could Move Your Prospects Closer to A Move-In
I am convinced the path to creatively figuring out better ways to do things in any business sector is to spend time looking at successful solutions in other business sectors.
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Is It Worth Becoming a Certified Director of Assisted Living?
While at Argentum, I had a chance to visit with Brenda Bacon about the Certified Director of Assisted Living Program.
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The Forgotten Middle — Senior Living Affordability Study — Slicing and Dicing
On April 24, 2019, NIC released a study that explored the senior living needs of middle-income aging Boomers.
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The Same Exact Job, the Same Exact Duties — Radically Different Experiences
If you are a regular reader, you know I fly a lot and it’s been a great place to experience customer service in real life. This story is one of the most amazing customer service lessons yet!
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What Things Could Completely Upend Senior Living?
What are the things that you worry could do substantial damage to the senior living sector?
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Dementia Care Design Controversies
Figuring out how to do great dementia care is one of the most complex, puzzling conundrums facing senior living and all of healthcare.
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I Am Convinced This Is Either Senior Living’s Goose That Laid the Golden Egg . . . or Its Worst Nightmare
We are ripe for major disruption. When it happens — and it WILL happen — we will have the opportunity to embrace the change or reject it.
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I Got This Guy Completely Wrong – A Confession
Once in a while, I get something completely wrong. (I know some of you might be thinking “more often than once in a while”.)
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The Fool’s Business Strategy . . . All Too Often Seen in Senior Living
It seems that Kraft Heinz was so focused on cutting costs that it forgot the most important thing for a food company to do . . .
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Can You Believe What Richard Branson Has to Say About Senior Living?
I wonder what Richard Branson would build if he decided senior living was a space he wanted to tackle.
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Is Delight Our Massive Senior Living Failure?
The last few weeks I have been thinking about delight and joy.
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Don’t Buy Into This Narrative . . . I Am Begging You
I am beginning to hear just whispering, the hints of a new song — which, on one hand, might feel comforting — but should actually scare you to death.
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Who Is the Biggest Pretender in Senior Living?
Not long ago, I attended the Traffic & Conversion Conference in San Diego where I heard the very best keynote I have ever experienced.
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This New ‘Big Thing’ in Senior Living Is Crazy Confusing . . . Or Maybe Not
Not every organization has the ability to create their own care coordination program . . . this is where Simply Connect comes in!
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This Is the Best Interview I Have Ever Done
This is one of the most compelling senior living stories you will ever hear!
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5 Astonishing Lessons from the First-Ever NIC Hack-a-Thon
At the 2019 Spring NIC conference in San Diego, they tried a new thing that I got to be a part of — a 90-minute Hack-a-Thon.
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You Will Not Believe Why Paul Ryan’s NIC Speech Was So Fantastic
I confess that I was surprised to see NIC bring in someone as polarizing as Paul Ryan to be the kick-off keynote speaker at the NIC Spring Conference in San Diego.
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Are There Too Many “Women In Senior Living” Initiatives Right Now?
This is Part 1 of a conversation with Alison Fragale, where we talk about the Male-Female power imbalance.
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Holiday Inn Vs. Assisted Living — The Dialogue Has . . . Missed the Point
This is not exactly new, but in the last couple of weeks someone posted a link to a Facebook post that starts out . . . “No nursing home for us. We’ll be checking into a Holiday Inn!”
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Why Electronic Healthcare Still Sucks
Most technology vendors get so excited about their new cool technology that they do not spend enough time thinking about the real cost to senior living providers.
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Which Do You See More: Unconscious Bias, Dogmatic Belief, or Bullies
I recently had the privilege of interviewing Kim Scott about her new book on diversity.
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Is It Really Worth It?
What do you do when an employee is super problematic, but not technically unhireable?
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Is the Nursing Home Bloodbath Behind Us?
On March 13, 2019, NIC released the Q4 2018 NIC Skilled Nursing Data Report and it contains some interesting data.
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You Will Not Believe This Crazy Cool Recruiting Idea
I can’t even figure out exactly how I ended up looking at this article but as soon as I read it, I thought “Ah ha! Perfect and simple for senior living!”
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Starbucks Executive Takes On Senior Living
In January, Aegis Senior Living named in Kris Engskov its new President, replacing Judy Meleliat, who is retiring later this year.
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Maybe Senior Living Is Really Just A Sucky, Irrelevant Business
Whenever the conversation turns to the big three publicly traded senior living companies — Brookdale, Capital Senior Living, and Five Star Living — everyone (including me) has a theory about what the problem is.
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A Deep Deep Look at Senior Living on the Other Side of the Tracks
It would not be entirely unfair to suggest that mainstream senior living has given up or mostly given up on the idea that there is an opportunity in serving low- and even moderate-income seniors.
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We Are Getting Better at the Wrong Things
I believe it is possible to create a very special kind of “Senior Living Experience Crack” that will serve residents well.
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The Death of the iPhone . . . and Senior Living
“You can innovate on an amazing mousetrap; but, if people eventually don’t want a mousetrap, you’re screwed.”
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What Kind of Radical Candor Do You Practice?
Or do you practice Radical Candor at all?
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If Every Senior Community Did This One Thing, Occupancy Would Never Be a Problem
We have this huge architectural problem in Senior Living. It is actually an architectural problem that is and was not created by architects, but rather it results from a programming/marketing/conceptual problem.
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How to Design Senior Living Communities that Everyone Loves
I recently had a chat with Keith Bradley, an architect at LWDA Design, as part of a larger conversation with Gracyn Robinson, Senior Interior Designer, and Tom Levi, AIA President.
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Want Better Leads? Think Like a Prospect
We attributed four move-ins to LookingforCare.com within 100 days and we had an inquiry-to-move-in conversion rate of nearly 12%.
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“If Old People Would Just Die Sooner,” Says Freddie Mac
Apparently, seniors are healthier and living longer . . . to the point that they are hurting Millennials?
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Brookdale Shares Down Again–A 10-Minute Conversation with Cindy Baier
I am not a Brookdale shill — as some have accused me of being — and likely some will feel even more strongly about me after reading this article.
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Surround Yourself with the Right People
Denise Boudreau-Scott recently interviewed Faith Ott, the founder of Sage Age Strategies, premier sponsor of Empower our Women in Senior Living Initiative
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Would You Do Me A Favor? Less than 5 Minutes & No Money
I am this huge fan of Adam Grant, the author of “Give & Take” and “Option B” that he co-wrote with Sheryl Sandberg, the COO of Facebook.
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The Single Most Important Paradise Fire Story You Will Ever Read–Only Here
While not even close to being a dramatic story, this is really the ultimate hero story.
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Are the NIC Folks Brave, Foolish, or Bold?
Late Sunday evening we received a press release from NIC announcing that Paul Ryan would be the opening keynote speaker for the NIC Spring Conference that happens in San Diego February 20-22, 2019.
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Could Chip Conley Teach Us How To Create the Next Generation of Senior Living?
An interview with Chip Conley, founder of The Modern Elder Academy and the author of Peak: How Great Companies Get Their Mojo from Maslow, as well as, Wisdom at Work, The Making of a Modern Elder
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This Single Best Opportunity in the History of Senior Living
This could have major relevance to the Senior Living sector.
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28 Reasons You Should Attend — Which Ones Are On Your List?
I recently had the chance to visit with Maribeth Bersani about the upcoming national Senior Living Executive Conference.
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3 Ways to Give Your Dining Program A Shot in the Arm
Senior living dining is one the most fun and most aggravating parts of serving seniors.
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The End of Memory Care As We Know It!
At the end of the day, life isn’t fair and this is one of those situations.
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The Illogical Logic of Cost Cutting — You Are Not Trying This Are You?
A lesson of wrong thinking from Olive Garden Restaurant.
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Why I Am Crazy in Love with Cindy Baier, the CEO of Brookdale . . . Not in a Creepy Way
You know that I am a huge believer in the power of stories to transform lives and whole organizations.
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This Causes Me So Much Pain and Is Such an Untapped Opportunity
I fear that in our hiring practices, we are just as ageist as every other sector.
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Who Is Your Go-To Wisdom Guru?
I have one huge deficit . . . I actually have no idea what I am doing.
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Have You Seen This New Senior Living Industry Website?
This is why I really love NIC.
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Another One of Those What-is-Wrong-with-Us Moments
I hope you saw the Sunday Morning story titled “An ‘Annie Hall’ for the Ages: Seniors Star in a Remake of Woody Allen’s Classic”.
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Atria Leading the Way
These guys may very well be the first senior living or post-acute organization to prove scale actually works.
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The 4 Most Important Lessons from A Year of Thinking About Culture
It is not just a CEO problem. It happens to regional and executive directors as well, but C suite leadership sets the example.
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It’s All About Packaging and How We See Ourselves
Did you see the story about the prank that Payless Shoes pulled in Santa Monica?
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Most Leaders Don’t Even Understand This Culture Problem Exists
Because of senior living’s fundamental inferiority complex, we think we are worse than other sectors. I actually think we are better.
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This Will Make You Cry in the Very Best Kind of Way
The Christmas Envelope
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A Nursing Home Gets It 100% and Even You Won’t Read About It!
On November 17, 2018 the LA Times published an article titled: “California fire: If you stay, you’re dead. How a Paradise nursing home evacuated.”
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It Made Me Want to Cry: He Was Scared to Death I Was Going to Cost Him His Job
I find myself wondering how often our team members feel threatened that they may lose their job at any minute.
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Are You Thinking About This Profoundly Simple Idea?
This is one foundational idea that has the potential to frame all that we do.
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Everyone Has Lost a Step or Two By Their Mid-70s
Young is better than old . . . wait, what?!
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Don’t Just Quit, Call Me!
When a team member is willing to call and say, “Hey, I am thinking about quitting” sometimes the relationship can be saved.
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Hot Off The Press: Nursing Home Occupancy Improved Last Quarter
National Investment Centers for Seniors Housing (NIC) just released their 3rd quarter Skilled Nursing Data Report
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Are We Changing the World or Deluding Ourselves?
The earliest and biggest choice we make is whether or not we are going to be motivated by indulging self or serving others.
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This May Be One of the Most Important New Conferences of 2019
The Senior Dining Association (SDA) was formed last year to help senior living communities and dining professionals up their game.
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Where Are the Bold Leaders in Senior Living?
4 bold ideas that would make it possible to really “crank up the volume” with respect to front-line team members.
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The Brookdale Turnaround Is Really Happening
I will confess I was a bit skeptical at first, but . . .
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I Don’t Quite Understand How This Can Be
Can you tell me a story that will make me laugh, cry, or cringe about how your organization has impacted a resident’s, team member’s, or someone else’s life?
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Will This Guy Be the Model Executive Director of the Future?
I recently had the chance to interview Sahar Edalati, the 26-year-old Executive Director of Sunrise Culver City.
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Does This Make You Go Crazy Nuts Mad? It Should!
When I read stories like this, I find myself wondering if we are really in the people business or is it just about grabbing as much cash as we possibly can?
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The Top Performing Lead Source Is . . .
Do your new marketing campaigns for 2019 include new lists? Should they?
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Teaching Our Team Members Not To Care
Over time your staff go from caring to not caring, from providing great customer service to providing ordinary — or even crummy — customer service.
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Is Working In Senior Living Like Being on Tinder?
Too many senior living employees feel like they are on the verge of being “swiped left” every day they come to work.
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This One Day Should Last All Year
November 27th is “Giving Tuesday” . . . are you prepared?
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The Nuttiness of Skilled Nursing
I didn’t head to the NIC fall conference thinking I would be writing about or even thinking much about the world of skilled nursing.
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Do Market Penetration Rates Baffle You as Much as They Do Me?
Are market penetration rates helpful at all?
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A Dementia Care Revolution
I recently had the chance to catch up with my friend, John Zeisel, co-founder and CEO of Hearthstone Alzheimer Care.
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Reflections On the LeadingAge National Convention — Fat and Happy
I confess this conference was more about meeting and greeting than it was about sessions . . . but here are some overall impressions.
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I Was Shocked at How Much I Enjoyed It
I recently had a profound change of attitude . . . and you should too!
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The Senior Living Consistency Problem
Does your organization practice what it preaches?
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Senior Living’s Super Ugly Elephant in the Room
This is a much more complex issue than I first thought.
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It Has Been A Pleasure Serving You
One single, simple comment and I went from thinking “Wow, it wasn’t that good” to “You know, he was pretty pleasant.”
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This One Will Bring Tears to Your Eyes If You Dare Watch It
On very rare occasions the best article is simply a video with little or no commentary . . . you will see why.
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Who the Heck is Blossom Collection?
Just because your residents are getting older doesn’t mean they are actually old.
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I Am Gonna Be in Trouble for This One: How to Fix the Senior Living Culture Problem in a Year or Less
We need to fire every baby boomer executive director and replace them with a millennial executive director.
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Why I Gave Each of My Team Members a Chance to Win 1.6 Billion Dollars
Yesterday, I went out and purchased each of the folks who regularly work with Senior Housing Forum a Mega Millions Lotto Ticket.
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The Insanity of Senior Living Dining
We make this so much harder than it needs to be!
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Women in Senior Living
We are starting a “Women in Senior Living” Leadership Series and there are 5 ways you can be part of it!
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Luxury Senior Living Like You Have Never Seen . . . Atria Leading the Way
Atria Senior Living and Related Companies just announced the formation of a new joint venture.
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What Would Happen to Your Occupancy or Culture if You Dreamed Big?
The article outlines 7 things you can do to promote your community.
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How Primrose Retirement Turned Their Culture Around
Primrose Retirement has had amazing, mind-blowing success in both their recruitment and retention efforts.
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I Would Rather Die Than . . . How About You CEO?
What would it be like if somehow each CEO were “forced” to live in her own community?
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Dangerous Optimistic Assumptions–Demographics Alone Will Not Fix Occupancy
A recent survey of senior living professionals showed that most respondents (65%) believe occupancy rates will improve over the next year. Wrong!
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Come On Senior Living Are We Just Going to Take This? — A CALL TO ACTION
ACRONYM recently pushed out an ad campaign that — according to them — is designed to get young people to vote. They did it on the back of older Americans.
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What You Don’t Know About the NIC Occupancy Rates That Will Thrill You
The thing you don’t know, but need to know — want to know — even if you don’t know it yet.
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This Story Could Revolutionize Your Hiring Process
Rowntree Gardens in Stanton, California, did this completely crazy thing that you might want to copy.
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Sacred Cows
“Sacred Cows” — things an organization does that everyone knows does not work or has no value.
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You Need to Fire That Person Tomorrow
While I believe senior living is unusual in that it has fewer jerks than many, if not most, industries there are some.
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Together and Separately — This Group of Leaders is Changing the Face of Senior Living
On August 30, 2018, these thought-provoking leaders gathered in Chicago for the first-ever Talent Innovation Summit!
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We Can’t Go Crazy With Worry . . . and Yet
See humans live to 150 and regenerate organs by 2020 ‘for the price of a coffee a day’ . . . really?
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How Do We Make Them Feel?
At the end of the day we are in a people business. That’s it!
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Everything You Are Doing is Wrong
I am in the process of reading an old business book titled, “The Knowledge Doing Gap”.
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The Solution to Low Income Senior Living . . . You Will Think I Am Nuts
I am constantly thinking about the low/moderate income senior living opportunity.
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30 Reasons to Attend the NIC Fall Conference
It is just about time! Are you attending?
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New Skilled Nursing Occupancy Numbers . . . It’s Enough to Drive You Crazy
Today, the National Investment Centers for Seniors Housing (NIC) released their 2nd quarter Skilled Nursing Occupancy Numbers.
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Could Bottled Water Get Your Senior Living Community to 100% Occupancy?
It’s the little things . . . seriously, it really is!
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Is This Ageist or Should it be a Regular Feature at Senior Housing Forum?
“The human race has only one really effective weapon and that is laughter.”
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That Prospect Should Be Mine . . . If Only I Knew Who It Was
This is insanely cool and will radically reduce your per lead cost.
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How Greed Made the Whole Senior Living Industry Go Crazy
In light of the reshuffling that many of the REITs are doing, this is worth talking about.
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Will Senior Living Die the Same Death that Toys R Us Did?
The real killer of Toys R Us is taking out Senior Living next and we aren’t doing a damn thing about it.
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This Has to be the Most Lamebrain Hiring Scheme I Have Ever Seen
But what if it really works?
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How $25 an Hour Caregivers Could Solve Occupancy, Workforce and Profitability Challenges
Every senior living community operates under 4 false assumptions.
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Senior Housing Forum on Tour — If This Keeps Happening I May Have to Stop
The trifecta of good tours?
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This Story Was So Abhorrent . . .
It took me more than a month to be able to write about this.
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Brookdale’s Finest Moment, But . . . Will They Seize It?
Brookdale should tell “Land and Buildings” to GO POUND SAND!
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A Problem That’s Bigger Than Ireland’s Potato Famine — Our Responsibility
Across the U.S. more than 5 million seniors are food insecure.
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Here Is the Best Senior Living Company in the Whole World
This could be a game changer for your culture!
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I Feel So Dumb, So Smart, and So Exhilarated
Trust has two dimensions . . . do you know what they are?
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Hiring People You Wouldn’t Normally Hire
It is both really good — and really bad — that we mostly get out of people what we expect of them.
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Geoffrey the Giraffe, Hell’s Angels and Senior Living
If that title does not get you to read this article I do not know what will.
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Could These 3 Questions Get You to 100% Occupancy?
Our industry can learn from the highly celebrated turnaround of Harley-Davidson Motorcycles.
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Want to Reduce Your Hospital Transfers by 80%?
Are any of you doing tele-medicine currently? If so, how is it going?
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Human Capital is Not Really the Most Pressing Problem
This drives me nuts!
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Eldermark Makes the Job of Being a Senior Living Salesperson Easier
How about a CRM that actually helps senior living communities move the sales forward?
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The Market Hammers Capital Senior Living
I am going to quit buying senior living stock.
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Starbucks Wastes Millions Proving Culture Beats Training Every Time
There is no amount of training that can fix a culture problem.
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Welltower Fixes the Broken Capital Structure – Part 2
Welltower is doing three things to fix the “over-leveraged” “Triple Net Lease” problem.
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Welltower Fixes the Broken Capital Structure — Part 1
If you were offered a mortgage for your home under these conditions, you would say “Thanks, but no thanks!”
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Don’t Lead Like Elon Musk
Being a thought leader is a privilege and an opportunity . . . don’t waste it!
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Another Way to Generate Leads . . .
Did you know there is an app that connects prospects and referral sources with senior living communities that have vacancies?
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Ghosting — The New Big Thing with Senior Living Employees
Do you have a problem with employment prospects and team members “ghosting” you?
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What A Flight Attendant Taught Me About Senior Living
We have a serious image problem!
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Senior Living Gets Attacked by Greedy Lawyers Again
One more reason we have to get better!
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What Fireworks Stands and Senior Living Have in Common
There is one on every corner and they all look more or less the same.
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How Technology Could Upend the Senior Living Industry
A must attend keynote?
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This Senior Living Company Should Scare You or Excite You!
Several weeks ago I was browsing senior living and came came across the profile of Bobby Petras, the COO of Priority Life Care.
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Will Major League Baseball Foretell the Fortunes of Senior Living
It seems as if Major League Baseball is dying!
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What Does Being in the Senior Care Business Mean?
Are we in the real estate business or something else?
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What Brookdale and the Rest of Senior Living Could Learn From…
Once again Land and Buildings is beating on Brookdale to make more aggressive changes . . . are they right to do so?
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The Consumer Complaint: No One Will Talk to Me!
When dealing with consumer complaints . . . why is it no one seems to care anymore?
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Lessons in Persistence — My First Home Run!
What’s the one thing that truly scares you — professionally or otherwise?
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The Headline: Woman, 92, Killed Son Who Tried Putting Her In Assisted Living
Why did she have such an aversion to assisted living?
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At War with a Resident’s Family
Is it ever worth the battle?
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What Are the Unintended Consequences?
What are the unintended consequences senior living as a sector operates in, develops and grows today?
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Are We Honest with Ourselves?
It is possible to be too nice, too tolerant, to the point of not being good enough and maybe even being dangerous.
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This Story Should Make You Cringe–Our Team Members’ Plight
Fed survey shows 40 percent of adults still can’t cover a $400 emergency expense.
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Could Something Like This Work in Aging Services?
What if team members actually bid for their shifts each month or week or even day?
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The Magic Foolproof Way to Avoid Being Sued
How can we balance resident requests against resident safety?
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From An Abusive Relationship to Nursing Home Administrator . . . the Beauty of Senior Living
So long ago I did this interview, it needs to be told now!
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Senior Housing Forum on Tour: I Was Invisible and It Was Not Good
Steve Moran experiences Ageism from our own industry!
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New Dining Association for Senior Living
When I was at the Argentum conference, we crossed paths and I had a chance to hear a bit about a new association, specifically the Senior Dining Association.
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Good People Hurting Good People. It Breaks My Heart
Really great leaders often have amazingly high levels of self-doubt.
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Maybe Your Problem Is That You Are Hiring the Wrong Managers
This is an industry problem and an industry opportunity.
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Will This Completely Insult Your Architect?
I was recently chatting with Ruth Neeman, AIA, one of the LWDA Principals and Director of Senior Living Studio about the importance of having plans peer reviewed.
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My Head is Going to Explode! 70+% Turnover for Some Frontline Staff?
It is articles like this that I hate writing because it makes me feel like I am a Negative Nelly.
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Such a Crazy Idea It Might Actually Work
Creating a prepaid senior living account could be a powerful way to create an evergreen prospect pipeline for your senior living organization.
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When We Are Not All We Can Be
If most taxi experiences were even close to this experience, Uber and Lyft would never ever have gotten off the ground!
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AARP Dips Into Senior Living — Does It Mean Anything?
AARP Foundation explores the use of voice technology to combat social isolation and loneliness as experienced by lower income seniors.
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The Big Buzz of Creating Community — Except That . . .
Reality is, the one common denominator with senior living residents is being “old” . . . but that doesn’t mean that residents automatically have a common bond.
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Even When It Is Not Your Fault . . . It Is Still Your Fault
It may not always be my fault (though sometimes it is), but I assume and accept that it is always my responsibility to find a solution, if I can.
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Be Very Careful What You Say and Where!
It is worth taking a minute to make sure you want to talk about a particular subject in public.
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A Lesson from HP (Yes, the Computer Company) on How Not to Sell
Is your website designed to be helpful to you or your customers? Make sure you know the difference!
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Merrill Gardens Highlights the Most Powerful Reason for Saying YES to Senior Living
For their 25th Anniversary, Merrill Gardens produced this powerful video about the power of connections.
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Done In By A Contract Nurse . . . Lessons Learned
The story was big because of the association with the Trump administration . . .
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Is Scaring Nursing Home Residents the Right Way to Run a State?
It is just kind of a stupid way to run a government . . .
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Capital Senior Living Stock Tanks . . . But You Can Call Me Pollyanna
I checked out the Capital Senior Living earnings report . . . and I just about choked.
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The Challenge of Humility
Being humble — more than anything else — is the difference between being a good leader and a not so good leader.
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Why Senior Living CEOs Should Tackle Tough Issues
Why are senior living leaders so shy about talking about anything that might even barely be controversial?
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This Is Really Cool and It Has to Mean Something to Senior Living
I am scratching my head about why I had not seen it before . . .
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I Am So Discouraged By This . . .
It is our job to be the helping experts so families can figure out how to create the highest possible quality of life for the elders being served.
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How One Senior Living Organization Is Going to Solve Its Labor Shortage Problem
This is a story I absolutely had to write about!
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What Would Happen if Walmart Bought Brookdale?
Imagine if Walmart purchases Humana and then turns their eyes on Brookdale, which seems to be a bargain at today’s prices.
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Opportunity or Threat to Senior Living
On March 22, 2018, the Wall Street Journal published an article titled “Retirees Reshape Where Americans Live.”
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What Are We Going to Do About This — New Occupancy Lows?
On April 12, NIC released the Q1, 2018 occupancy numbers for Senior Living (including Assisted Living, Independent Living, and Memory Care).
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Is Skilled Nursing a Disaster or Something Else?
I continue to believe nursing homes are never really going to come back.
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Could Senior Living Be The Road to Wellville?
I find myself wondering if it would be possible to build a modern sanitarium style community.
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Will This Solve All Your Transportation Problems?
It seems weird to me but this is a subject that is virtually never talked about . . . transportation is a huge headache for most senior living organizations.
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What If Jeff Bezos, Amazon and Whole Foods Went Into the Senior Living Business?
I often wonder if this is the single biggest threat to traditional senior living and senior living operators.
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The Next Big Employee Engagement Tool: A Voodoo Doll of the Boss
Oh, how I hate this story. Because the premise is so “all wrong”
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When Things Are Going Bad and Nothing Is Working
Asking for help could make all the difference in the world between success and failure.
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Mark Zuckerberg Apologizes Again…Lessons for Senior Living
Mark Zuckerberg and Facebook have been front and center over the last few weeks. We can learn a lesson here.
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How to Find the Perfect Next Job — Don’t Talk Crazy
Part 2 of the series “How to Find the Perfect Next Job”
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In the Darkness, There is Light — LeadingAge Gives Back, Puerto Rico
During our Culture 2100 meeting in Phoenix, Arizona, I had the opportunity to chat with Roberto Muniz, President of Parker Life.
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What “Amazing Accidental Discoveries” Are You Having?
The idea that data could be used to supercharge life enrichment is my “amazing accidental discovery” for the day.
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I TOLD YOU SO!
The industry needs to be very proactive about this issue. It is a real and legitimate threat.
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The 8 Grand Challenges Facing Senior Living Today
While attending the Aging2.0 Conference in San Francisco, California, I had the opportunity to speak with Stephen Johnston, co-founder of Aging2.0.
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Reflections on NIC — The Big Bad Jumble of Opportunity
Right now senior living is at an inflection point.
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Dealing with Toxic People in the Workplace — We All Know At Least One
Toxic people are everywhere . . . do you know how to cope with them without getting burned?
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A Cringe-Worthy Teachable Moment
Never forget . . . customer service begins with that very first phone call!
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Does Senior Living Have A “Failure to Launch” Problem? – Reflections on the Spring NIC Conference
If there was one disappointment I had with this NIC conference, it was this . . .
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How Do You Say Goodbye to a Great Man? Rest In Peace, Tony Mullen
Senior Living Leader and Visionary, Tony Mullen, passed away on Saturday, March 10, 2018.
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Big Ed Falls In Love With Senior Living at Sunrise
How are you doing with your activity tracking? Is it working for you or just something you do?
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Why Underperforming Communities Underperform
There is a consensus that high-performing communities have really good executive directors and underperforming communities have less skillful executive directors.
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Almost Nothing to Do with Senior Living and Yet — It Could Be Critical
Did you know that a whole bunch of hospitals are so fed up that they are forming their own company to make and sell drugs?
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The Loony Way Some Senior Living Companies Are Letting Their Best Assets Go to Waste
This may be the single most important article Senior Housing Forum publishes all year.
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How You Can Be the Most Talented Leader in Senior Living — I Am Serious About This
Just about anyone can be a world-class expert in any field with two key ingredients . . . do you know what they are?
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Senior Living Is Not the Problem
We are not the problem . . . we are The Solution to the healthcare crisis in the United States.
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The Life of a Blogger — I Managed to Get Sideways with Everyone This Week
If I have a reputation for anything it is a willingness to express an opinion — and sometimes that comes with a price.
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Here Is A Ridiculous Idea for You Straight from the Olympics
If you want to be an elite leader you NEED to be falling on your butt on the ice over and over again.
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Does It Really Mean Anything to the Senior Living Sector?
What impact will JD Powers Senior Living Consumer Survey have on the industry?
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Getting Your Residents To Do the Right Thing — Apologies to Bill Thomas
Almost all of the person-centered care crowd paint a false narrative of the aging process.
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Will You Be Ahead of the Pack, Behind the Pack, or In the Middle?
At some level every person is either ahead of the pack, behind the pack, or in the middle . . . it is not the same for every person in every area.
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An Interview with Cindy Baier, Brookdale’s New CEO
As soon as I saw the news that Andy Smith was stepping down and Cindy Baier, the current COO, was stepping in as the new CEO I requested an interview with my fingers crossed.
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How to Find a Perfect Next Job
Once you have made that non-trivial decision to go on the hunt . . . the first thing you need to do is figure out YOU!
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Is the Fear of a Staffing Shortage Baloney?
Today, the number one stated worry is the availability of team members, particularly caregivers and frontline staff.
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You Can Revolutionize Your Part of the World, But Will You?
Most great ideas are old ideas looked at through new eyes or re-purposed in powerful ways.
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Which of These Problems Are You Thinking About?
A look at the problem/opportunities that will be talked about at the NIC Spring Conference in Dallas.
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Playing the Odds Will Make Your Organization Better
This is NOT a story about gambling.
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JD Powers Says Sunrise Senior Living Is the Best
I have been sworn to secrecy until today and so it is with great anticipation that I can now share this with you!
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How We Judge Ourselves . . .
The day after Christmas 2017, I had the opportunity to have coffee and a bagel with Dwayne Clark, the founder and CEO of Aegis Senior Living
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It’s My Birthday — Not That You Should Care, But a Powerful Lesson in Appreciation
Be warned: fake, canned, phony or clueless appreciation can be worse than no appreciation at all.
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Could Focusing on This Blast Your Organization’s Success to the Top of the Charts?
Baby Boomers who are either late in their career or even at the end of their career are still trying to figure out what they want to be when they grow up.
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This Ought to Outrage Every Single Senior Living Professional
This is a horrific story of a senior living community that FAILED TO PROTECT ITS RESIDENTS!
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Will This Be the Day the Feds Destroyed Assisted Living
The government is spending $10 billion a year on 330,000 residents that who live in assisted living communities, yet there is inadequate data on how well those residents are being cared for.
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Executing A Successful CRM Migration
When we are faced with change, we often find ourselves having the same questions and fears as our prospects.
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Do Not Be Fooled Into Thinking Demographics Will Solve All Occupancy Problems
I still hear people saying that the Boomer bubble will be so big that not only will all the beds be filled, there will be a shortage of beds. No way!
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When Boards and Managers Fail to Do Their Job
Leadership lessons I see for every single operator.
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The Malingering Collapse of Air Force Village West – Part One
This is a cautionary tale for both for-profit and not-for-profit providers.
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What Do You Think of This View of Senior Living?
“Older people are very resistant to only living with older people . . .”
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Stupid Customer Service — Lessons for Senior Living
There is this notion that the best place to recruit staff is from hotels. I am not quite so sure that is true . . .
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Are Your Team Members This Engaged?
Rowntree Gardens has a large number of employees who display a high level of engagement — at a rate of 64%!
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A Sad, Stupid Tale
Several months ago, I published an article titled “When Doing the Right Thing Collides with Company Policy” . . . this is the rest of the story.
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6 Powerful Ways to Ensure Successful Adoption of New Technology
It is easier than ever to get staff to embrace new technology in order to serve residents more efficiently.
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Senior Living Disasters — Freak Out Time or Something Better?
I don’t believe there has ever been a year when so many senior living residents had their lives imperiled because of hurricanes and fires.
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Senior Living Communities Closing — Bad News or Good News?
Senior Communities closing, residents being forced to move and team members losing their jobs. Terrible, right? Maybe not.
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Airbnb Comes to Senior Living
Showcase your community to prospective residents and referral sources . . . and that occasional writer who wants to stay in your community.
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I Hope I’m Wrong, But Think I’m Right
I keep hearing the same theme over and over again at every senior living conference . . .
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Front Porch’s Success Stories Are Next Level
A slew of innovative, inter-generational, person-centered stories gives me, even more, hope about the future of aging services.
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10 High Dividend Investments For 2018
10 ways to extend or even expand the amount of energy and passion you have.
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It’s All About You . . .
According to a September, 2017 press release from NIC, the most recent skilled nursing occupancy rate is 81.7%. Can you beat the odds?
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It Is About Time Someone Made This Video — You Will Love It, I Promise
Everyone was talking about this new video . . . have you seen it yet?
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Smoking Pot Is Better Than Bingo
Some senior communities in Washington State are taking regular field trips to local legalized marijuana stores. No joke!
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Part 2: A Lesson from the Magic Castle — First Impressions
Would I be dazzled if I walked through your front entrance? More importantly, would a prospect be dazzled?
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The Scariest Moment in Senior Living
Those first moments are scary, anxiety-ridden experiences . . . it is also a fantastic opportunity to blow the socks off every visitor!
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How to Flip a Flop — from Failure to Facebook
350 members in one week and several hundred posts . . . the only thing missing is YOU!
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Dramatic Changes at Senior Housing Forum
Out with the old . . . in with the NEW!
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Senior Living Executive Shuffle Again — Jayne Sallerson
Jayne Sallerson’s move from Benchmark Senior Living to Charter Senior Living is interesting for three reasons.
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Will This Be the Call System of the Future?
My first reaction was: Just what we need, another emergency call system company. Little did I know.
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Could This Be the Key to Improving Residents’ Sense of Home?
The missing ingredient to preventing emotional damage from social isolation, while increasing resident satisfaction.
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Is Listening Without Hearing the #1 Team Culture Problem in Senior Living?
Leaders really believe they are listening to what their direct reports are saying. Yet, those people who are being “listened to” are not really being heard.
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The REITs Finest Moment or Biggest Disaster?
Truth be told, I am openly critical of how the REIT financing model works against the interests of residents, team members and, ultimately, the whole industry.
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Jane Fonda Says: “We Need Sex Ed in Retirement Homes”
My one question interview with Jane Fonda.
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I Finally Sold My Brookdale Shares. How About You?
Brookdale needs bold and audacious action, not slow and incremental ones.
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Part 2: The REIT Chickens Come Home to Roost
When organizations (REITS and providers) end up with under-performing buildings and big lease payments it becomes very difficult to do the right thing for residents, team members and the long term health of all organizations.
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The Real Elmcroft Ventas Story
Is Elmcroft really going to go from an 83 community company to a 13 community company?
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Schlegel Villages Strikes a Blow Against Ageism
“There is no reason to believe that someone who is in their last year, last month, last week or even last day, can’t learn something new or make a new friend.”
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An Easy Way to Save $12,000 Per Year Per Memory Care Resident – Part 2
Can anything really be done to roll back dementia or at least the symptoms of dementia?
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Merrill Gardens Changes the World
It is all about purposeful living, changing the world and mixing the generations.
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No Wonder People Hate the Nursing Home Industry
It pains me to write this article because it is a direct smack down on a segment of the industry that I have poured 100% of my time, energy and and soul into.
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What Do You Stand For? — Do You Know? Does Your Team Know?
My dream is that our senior living cultures become so compelling that senior living will be a more exciting and desirable place to work than Silicon Valley or Hollywood.
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Finding the Perfect Senior Living Experience Model
Too often we try to be all things to all people and end up not really appealing to any group of people.
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Are 4-Year-Olds the Key to Longer Lengths of Stay?
Old People’s Home for 4-Year-Olds — This is not exactly a new concept in North America but it is also not common.
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I Bet You Didn’t Know This About Increasing Your Residents’ Cognitive Ability – Part 1
It could be hugely beneficial if you could do things that would keep your residents from moving to independent living to assisted living because of cognitive decline.
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Majd Alwan: Thoughts on Technology and Senior Living
Majd Alwan probably has a better understanding of technology and senior living than anyone else in the world.
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Senior Living Companies that Change the World – Part Deux
Senior living has a serious inferiority complex. It is no wonder. We know most people don’t want we are selling.
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Are You Trying to Make Your Organization Better by Tinkering?
Too often organizations tinker with little things, hoping they will stop the leaks and somehow repair the problem. It never works.
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Black Consumers and Senior Living
I am terrified to be writing and publishing this article . . . but we have an ethnic problem in senior living.
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This Might Be the Best Senior Living Marketing Idea I Ever Stole
“Before making purchases, people turn to video reviews for the information they need. In fact, in the past two years on YouTube, videos with “review” in the title had more than 50,000 years’ worth of watch time on mobile alone.”
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NIC Report — The Weirdest NIC Ever . . . Maybe
NIC was fantastic . . . but it was kind of weirdly optimistic.
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A Single Scumbag Makes Us All Look Bad
I really struggled with the title because I wanted to use a term that was much more vulgar . . .
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Resident Sexuality, Abuse, Consent and the Law
What is sexual abuse in a nursing home?
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A Real or Fake War Against Caring.com and A Place For Mom?
A few weeks ago I got an email from Chuck Bongiovanni, the founder of CarePatrol — a franchise senior living referral system, saying he had a breaking story for me, and he is right.
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Senior Living Companies that Change the World
Do you really believe you can have a significant social impact on the world and still make a very healthy profit?
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Why You Should Quit Focusing on Hospitality
When our entire focus is on hospitality, we may not actually be serving our residents and their families in the best possible way.
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Is it Possible that Senior Living Could be a Cooler Place to Work Than Silicon Valley?
I see a lot of parallels between how Silicon Valley became cool and where senior living is today.
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Employment Doom and Gloom . . . Chicken Little or Reality?
Denise Scott and I are hosting an invite only CEO Roundtable on the Human Capital Challenges in Senior Living. This is a very different kind of event . . .
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Senior Living At Its Finest . . . Vitality Senior Living and Silverado
This is a fascinating tale of courage and the very best of Senior Living and humanity.
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Everyone Knows — No One Speaks Out
Most failures happen when everyone knows there is a problem but no one says anything.
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This One Senior Living Company Thought Putting Consumer Reviews on Their Home Page Was A Good Idea
It’s a high risk, high reward approach . . . do you dare?
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You’re Wrong
“You’re wrong,” said Tom Grape and then he . . .
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Are You Killing Curiosity In Your Organization?
“Our worldwide levels of curiosity are at an all-time low. Attention spans are shrinking. We look more at our screens than at each other . . . “
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Sesame Street for Grownups — The Place Your Decision Makers Hangout
PBS has a significant listening base in the age 50+ cohort, yet there was really no web property that addressed this group until . . . NextAvenue.
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Don’t Call Them Robots — Robots, Automation and Senior Living
Part 4 of a four-part Conversation series with Dan Herman and Lisa McCracken with Ziegler Investment Banking.
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A Place For Mom Gets Sued . . . Again
New allegations that A Place For Mom didn’t really mend their ways . . . what do you think?
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Three Crazy Statistics That Should Alarm You
Most of the industry discussion is about the lack of qualified frontline staff; however, an equally alarming challenge is the need to find great leaders.
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Celebrating a NIC, Argentum, LeadingAge, and FINRA Initiative
There is a problem of financial abuse of elders and we’re finally talking about it!
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The Government Goes Crazy Hurting Residents
It is a terrible tragedy when the government is the one stealing opportunities and dreams from our seniors.
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Can’t We (Senior Living) Make A Video This Good? . . . Somebody . . . Anybody . . .
Maybe you have already seen this video, but I am betting not. If you haven’t seen it yet, this is a must watch. If you have seen it, it is worth watching again.
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The Boomers Are Coming to Senior Living: Scared or Excited?
Part 3 of a four-part Conversation series with Dan Herman and Lisa McCracken with Ziegler Investment Banking.
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There Is Someone You Need to Say “I Am Sorry” To!
I am a little worried that I am — by a tiny tiny bit — crossing the “too much personal information” line with this article . . .
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Does Any Given Technology Make Senior Living Better?
Does any given technology actually make things better?
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Democrats and Republicans Trying to Rebrand — Both are Idiots
When political parties rebrand, create new messages and new slogans, they think people will like them better . . . WRONG!
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The Depressing Skilled Nursing Occupancy Numbers and What They Might Mean
Part 2 of a four-part Conversation series with Dan Herman and Lisa McCracken from Ziegler Investment Banking.
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How One Culinary Guy and His Brother Are About to Rock the Senior Living World
No matter how much experience, money or time you have, starting a new senior living company is an exciting and daunting thing . . .
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Black People Don’t Climb — A Lesson In Video Storytelling
Telling your story, building your brand, is key to staying full and successful. There are tons of good ways to do this and video can be a big part of it.
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Ziegler on the Big Factors Impacting Senior Living
Part 1 of a four-part Conversations series with Dan Herman and Lisa McCracken with Ziegler Investment Banking.
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Will Washington State University Solve the Senior Living Leadership Problem?
Scott Eckstein talks about how Washington State University is helping to develop leaders for the senior living industry.
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Senior Living Operators in the Hidden Universe
How many hidden gems are we missing in the hidden universe of Senior Living?
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How Caring for Sicker, Older, Frailer Residents Got Turned Into A Profitable Business Model
A few weeks ago at the Senior Living Innovation Forum, I got a chance to interview Lynne Katzmann about their Connect4Life! program.
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Will Lyft Take Over All Your Senior Living Transportation Needs?
A couple of months ago while at the LeadingAge PEAK Conference I had a chance to sit down and talk to Dan Trigub who works in the healthcare partnerships space for Lyft.
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Celebrating the NIC Dismal Occupancy Rates
This past week National Investment Center for Seniors Housing (NIC) published their Q2, 2017 data and the occupancy rates for assisted living are dismal.
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This Is a Must Read . . . You Are About to be the Subject of a Class Action Lawsuit
There is an affiliation of attorneys that have their sights set on filing class action lawsuits against senior living providers. Are you one of their targets?
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What’s It Like to Work for You?
I have this one question I really like to ask leaders, but usually I am afraid to ask it . . .
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You Need to Keep Track of Dollars You are Losing with Every Empty Unit
Seeing empty units as lost revenue could be a way of creating urgency and driving sales.
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If You Don’t Know Mindy Byers, You Should
Her fresh approach to senior living just may create a whole new frontier.
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Have You Ever . . . ?
“My lowest point was a time when I was being evicted. My truck broke down so I had to use my rent money to repair my truck.”
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Ignoring the Resident
“The single most underutilized person on the care team is the patient.”
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What Happens When Bob Steps Down? – NIC Going Foward
Last week NIC announced a huge, but not unexpected, transition that elevated Brian Jurutka from President to President & CEO.
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10 Rules for Social Media Success
The thing that makes social media appealing is that it can be a game changer for those willing to engage.
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When Customers and Team Members Like You A Little Less
One day of poor service can risk erasing months of previous great service from a client’s mind. It may not seem fair, but it is a reality . . . one we should not forget.
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Did Brookdale Really Prove Bigger Is Rarely Ever Better?
I am not sure how we decide or who decides what “too big” is or means.
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Do You Think This Is Funny or Ageist . . . or Both?
I was recently sent a link to this video clip from SNL where they imagined Amazon inventing a senior specific Echo.
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Part 2: Counterpoint — Why Consolidation Makes Perfect Sense
John Cochrane, the CEO of Cornerstone Affiliates, is one of the proponents of consolidation. Here is what he had to say . . .
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Part 1: Why Consolidation May Not Be All It Is Cracked Up to Be
A few weeks ago I participated in an executive round table where a group of about 30 leaders talked about a number of issues and opportunities in the senior living space.
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NIC Says Investment Returns Are Dropping
NIC Cares Blog, “Seniors Housing Returns Moderate, but Continue to Outpace Broader Property Index”, provides a fascinating snapshot of how senior living investment returns compare with other types of investment properties.
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What A Brookdale Sale Might Mean
Rumors are that Zhonghong Zhuoye Group Co Ltd, a Chinese real estate and leisure group that recently purchased a 21% stake in Seaworld, is very actively pursuing a purchase of Brookdale.
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Parallel Senior Living Universes
It recently struck me that we have two parallel — but very different — senior living ecosystems both competing for the same residents.
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A Resident’s Perspective on Senior Living Marketing . . . It Will Sober You Up
Jennifer Young is a regular reader of Senior Housing Forum, and perhaps our most prolific commenter . . . we should be paying attention to what she is saying.
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What The Heck Is A Lyceum?
I have been aware of Masterpiece Living for a bunch of years and knew they had something to do with programming for senior living communities and that was about it.
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