Steve Moran, Author at Senior Living Foresight

Surviving, Thriving, Being Entitled

Posted by Steve Moran | Jan 16, 2020 | Life Enrichment | 0 |

These are all first world problems that keep us from being our best selves.

If We Treated Our Residents and Their Families Like Customers

Posted by Steve Moran | Jan 14, 2020 | Leadership | 1 |

I worry that too often senior living families and residents, once they are in the community, are treated as necessary evils than valuable customers.

Just Figuring It Out . . . Problem or Opportunity

Posted by Steve Moran | Jan 13, 2020 | Residential Assisted Living | 0 |

If it was something his mom wanted and liked there were going to be other people who wanted the same thing.

Dispatch from CES Day 1

Posted by Steve Moran | Jan 13, 2020 | Development | 0 |

CES is a testament to human creativity, optimism, and hopefulness.

Your Resident’s Enemy . . .

Posted by Steve Moran | Jan 12, 2020 | Life Enrichment | 0 |

Decline is not the real enemy because it is inevitable.

Why Every Senior Living Community Needs Their Own Consumer Checklist

Posted by Steve Moran | Jan 8, 2020 | Sales & Marketing | 0 |

Two questions for you . . . maybe, mostly, we don’t really appreciate how difficult and confusing the search for senior living is.

Turnover Truth

Posted by Steve Moran | Jan 6, 2020 | Employee Engagement | 1 |

Not a single leader doesn’t know exactly how many apartments are empty, how many are likely to be empty in the next few weeks. But what about your employee turnover rate? What do your numbers look like?

Touring Senior Living in Florida . . . What Makes You Better? Anything?

Posted by Steve Moran | Jan 2, 2020 | Sales & Marketing | 0 |

We all ultimately do the same thing, our differentiation is how we do it. Do you know what makes you better than the competition?

How Can It Get This Bad?

Posted by Steve Moran | Dec 29, 2019 | Leadership | 1 |

Massive operational failures in large senior living communities. This one question keeps percolating through my mind . . .

I Want This Video to be Made for Senior Living: Total Cost $130

Posted by Steve Moran | Dec 23, 2019 | Sales & Marketing | 0 |

Every single one of you has a story, most of the best stories are simple and may not even feel that big.

Where Did We Fail?

Posted by Steve Moran | Dec 22, 2019 | Leadership | 0 |

The hard part is that it has to start with the leader confessing their failures and being open about fixing it.

“I Hate Millennial Workers . . .”

Posted by Steve Moran | Dec 18, 2019 | Employee Engagement | 2 |

Actually this is not true. Here are two key findings, both of which will likely startle you.

“I Am Not Admitting Your Mom Because of You”

Posted by Steve Moran | Dec 16, 2019 | Leadership | 1 |

The temptation to think “cool another resident” is very high particularly when your occupancy is not where you want it to be. This is a story about leadership courage!

The Dream Job I Never Got . . .

Posted by Steve Moran | Dec 12, 2019 | Life Enrichment | 2 |

Some of you are living your dream job. Some of you are really struggling with what to be when you grow up. I kept trying . . . kept getting up every morning looking for the right fit.

The Little Things That Would Astound Your Residents and Prospects

Posted by Steve Moran | Dec 10, 2019 | Sales & Marketing | 1 |

What would happen if every senior living community, every senior living organization did this exercise once a year?

Would a Feud Between Brookdale and Atria or Even Brookdale and Everyone Else Be Smart Business . . .

Posted by Steve Moran | Dec 4, 2019 | Sales & Marketing | 2 |

What’s going on? The bottom line is that this “feud” has turned into a goldmine for both companies.

Thoughts on Chasing The Market

Posted by Steve Moran | Dec 1, 2019 | Sales & Marketing | 0 |

The real truth about underperforming senior living communities . . .If you are in pain with occupancy do these two things . . .

Reflections on SMASH 2019 . . .

Posted by Steve Moran | Nov 25, 2019 | Leadership | 0 |

SMASH is always a great time to connect with readers and I almost always learn something. This year, I asked a bunch of attendees to share their thoughts.

The Real Senior Living Staffing Crisis

Posted by Steve Moran | Nov 21, 2019 | Employee Engagement | 1 |

There has been a rash of exposes about senior living in the press. Do we have a real problem or is it just fear-mongering? What can we do to fix it?

This Drives Me Crazy and It Should Drive You Crazy Too

Posted by Steve Moran | Nov 18, 2019 | Sales & Marketing | 0 |

Average call response times, system wide, are 10-12 minutes most days, and it tends to be worse on the weekends. ANSWER THE DAMN CALL!

Do These Two Values Condemn Senior Living?

Posted by Steve Moran | Nov 18, 2019 | Life Enrichment | 1 |

No one wants to move into senior living. What would senior living need to look like for you?

Should You Be Using Tinder for Market Research?

Posted by Steve Moran | Nov 14, 2019 | Life Enrichment | 1 |

What do seniors want? David Stewart turns to tinder to find the answers.

The Senior Living Boss Everyone Wants to Work for . . .

Posted by Steve Moran | Nov 11, 2019 | Employee Engagement | 0 |

How a dining room manager created a team that everyone loves. If we could all do this we would have zero recruitment or retention problems.

The Most Interesting Man In The World and Senior Living . . .

Posted by Steve Moran | Nov 6, 2019 | Leadership | 1 |

I met the most interesting man in the world. Can we find the most interesting man in senior living?

Can We Do This In Senior Living – Design Thinking

Posted by Steve Moran | Nov 4, 2019 | Development | 0 |

Everyone thought PetSmart was crazy. Maybe we need a little crazy in senior living.

Merrill Gardens, Tana Gall, and a New Brand

Posted by Steve Moran | Nov 3, 2019 | Development | 0 |

Merrill Gardens Names New President and Purchases Blue Harbor. This is pretty cool.

The Hard Truth About Staying Overnight in a Senior Living Community

Posted by Steve Moran | Oct 31, 2019 | Sales & Marketing | 0 |

IT SHOULD NOT BE THIS WAY . . . 10 tips for creating a perfect guest room.

How To Create Amazing Senior Living Videos Yourself . . .

Posted by Steve Moran | Oct 30, 2019 | Sales & Marketing | 0 |

A “how to create great video” video . . . that makes sense right?

Figuring This Out Will Make You a Senior Living Billionaire . . .

Posted by Steve Moran | Oct 28, 2019 | Development | 1 |

Are you ready for it?

Wouldn’t This Make A Fricken Awesome Senior Living Commercial?

Posted by Steve Moran | Oct 23, 2019 | Sales & Marketing | 0 |

A fun inspiration from Airbnb. Can we do this in senior living or are we too risk-averse?

I Actually Didn’t Mean to Say That . . .

Posted by Steve Moran | Oct 22, 2019 | Leadership | 0 |

This should be the aspiration of every leader at every level.

Legos, Senior Living, and Customer Service

Posted by Steve Moran | Oct 20, 2019 | Leadership | 0 |

Legos takes this customer seriously. We can do this too.

9 Reasons Your Team Members Hate Working for You . . . That You Can Fix

Posted by Steve Moran | Oct 17, 2019 | Employee Engagement | 1 |

Senior living employees voice their opinions. You might be surprised by what’s NOT on this list.

9 Reasons Why the Belief That Demand Will Solve All Problems Is BS

Posted by Steve Moran | Oct 13, 2019 | Development | 0 |

This may be my single biggest pet peeve in senior living right now

Awash in Cash – Green Lanyards Everywhere – Great News

Posted by Steve Moran | Oct 10, 2019 | Development | 0 |

This is great news for the industry

We Are, All of Us, Asking the Wrong Question . . .

Posted by Steve Moran | Oct 7, 2019 | Life Enrichment, Sales & Marketing | 2 |

No one . . . even those of us who are insiders really know what we want from our senior living experience

Bet on the Jockey Not on This — Smart and Not So Smart Capital

Posted by Steve Moran | Oct 6, 2019 | Employee Engagement, Leadership | 0 |

Maybe It’s Both . . .

Ready, Shoot, AIM . . . Beating On Your Vendors

Posted by Steve Moran | Oct 3, 2019 | Leadership | 0 |

It is rare if ever that you have a perfect vendor relationship

The 6 Insanities of Senior Living

Posted by Steve Moran | Sep 29, 2019 | Leadership | 0 |

I bet you have a list in your head as well

My Failed NIC Networking Experiment . . .

Posted by Steve Moran | Sep 26, 2019 | Leadership | 1 |

I am not sure what comes next

The Hard Hard Truth About Senior Living . . .

Posted by Steve Moran | Sep 25, 2019 | Leadership | 0 |

Does She Have a Point?

How to Lead When No One Trusts You

Posted by Steve Moran | Sep 24, 2019 | Employee Engagement, Leadership | 0 |

There is no simple, fast fix

New York Times Trashing Assisted Living . . . And Gets It All . . .

Posted by Steve Moran | Sep 23, 2019 | Life Enrichment | 0 |

The potential to do real harm

Go Brookdale Go!

Posted by Steve Moran | Sep 19, 2019 | Leadership | 0 |

I want to high five Cindy Baier.

Senior Living Is Growing Up – Reflections on NIC 2019

Posted by Steve Moran | Sep 18, 2019 | Leadership | 0 |

If you attended, I would love to hear your thoughts.

This Reader Thinks I Have It All Wrong

Posted by Steve Moran | Sep 16, 2019 | Leadership | 1 |

What I’d like to see is real math and examples/results

I Don’t Believe in My Company’s Pathetic Mission . . .

Posted by Steve Moran | Sep 15, 2019 | Employee Engagement, Leadership | 0 |

found myself wondering how we would stack up in senior living

Attracting New Workers to Senior Living . . .

Posted by Steve Moran | Sep 12, 2019 | Employee Engagement, Leadership | 0 |

We have so many opportunities to get this right

To Me This Was Profound . . . How About You?

Posted by Steve Moran | Sep 10, 2019 | Life Enrichment | 0 |

Celebrate that I got to play the game

If My Sales Team Doubled Their Close Rate I Would . . .

Posted by Steve Moran | Sep 9, 2019 | Sales & Marketing | 0 |

Rock Star Status!

I Can’t Believe What I Did Here to My Own . . .

Posted by Steve Moran | Sep 8, 2019 | Employee Engagement, Leadership | 0 |

I suck and how can I make it up

I Can’t Stop Thinking About This Concept

Posted by Steve Moran | Sep 5, 2019 | Leadership | 0 |

You’re going to think this is simply simpleton thinking . . .

A Place For Mom Says Senior Living Foresight Gets It Wrong . . .

Posted by Steve Moran | Sep 4, 2019 | Sales & Marketing | 1 |

I applaud APFM for taking the time to respond

If Every Senior Living CEO Did This . . . We Would Have Zero Occupancy Problems . . .

Posted by Steve Moran | Sep 2, 2019 | Leadership, Sales & Marketing | 1 |

13 new homes in 13 days

We Are Going To Figure This Middle Income Senior Living Thing Out . . . Soon

Posted by Steve Moran | Aug 29, 2019 | Leadership | 0 |

Two really cool things will be taking place

The $100 An Hour Front Desk Receptionist…

Posted by Steve Moran | Aug 28, 2019 | Sales & Marketing | 0 |

“yeah yeah yeah . . . nothing worth reading here”

Bob Kramer Interviews Lionel Sussman on Design Thinking — You Don’t Want to Miss This

Posted by Steve Moran | Aug 27, 2019 | Leadership, Life Enrichment | 0 |

I got creative . . .

Is A Place for Mom and Joan Lunden Destroying Public Perception?

Posted by Steve Moran | Aug 26, 2019 | Sales & Marketing | 1 |

TV ads are doing huge damage to senior living

A Senior Living President Becomes A Caregiver — Starbucks Meets Aegis Living

Posted by Steve Moran | Aug 22, 2019 | Sales & Marketing | 0 |

An immersion program

The Foolish Assumption Underpinning All (Almost All) Senior Living Communities

Posted by Steve Moran | Aug 21, 2019 | Sales & Marketing | 1 |

It makes no sense

What The Jeffrey Epstein Conspiracy Theories Can Teach Us About Senior Living Leadership

Posted by Steve Moran | Aug 20, 2019 | Leadership | 1 |

It is so easy to believe things and act on things that are not true

If This Does Not Make You Want to Move into Senior Living Nothing Will

Posted by Steve Moran | Aug 19, 2019 | Life Enrichment, Sales & Marketing | 1 |

Outside the norm for senior living communities

We Could Be Better Than Disneyland By Doing This!

Posted by Steve Moran | Aug 18, 2019 | Sales & Marketing | 0 |

I dream of senior living solving this problem

A Time for Everything to End . . . Next Week Senior Housing Forum Goes Away

Posted by Steve Moran | Aug 16, 2019 | Development | 0 |

I am grateful and humbled beyond words each day

Has Brookdale Turned the Corner?…Hmmm

Posted by Steve Moran | Aug 14, 2019 | Sales & Marketing | 0 |

Maybe I am just too much of a skeptic

My Shocking Revelation for the Week — Bet It Will Shock or Disturb You Too

Posted by Steve Moran | Aug 7, 2019 | Leadership | 0 |

Do I have it right or wrong?

The Stupidity of Investing in Senior Living

Posted by Steve Moran | Aug 6, 2019 | Development | 0 |

It Was Great – Then Not So Great

This Is Why I Am Optimistic About Solving the Senior Living “Crisis”

Posted by Steve Moran | Aug 5, 2019 | Development, Employee Engagement | 0 |

Senior living leaders have been duped!

This Is What Happens When Team Members Love Coming to Work

Posted by Steve Moran | Aug 1, 2019 | Leadership | 0 |

Part of something special and unique.

Do You Know Mel?

Posted by Steve Moran | Aug 1, 2019 | Leadership | 0 |

He has been in senior living for nearly 40 years and feels as positive about it as ever.

REITs and Senior Living — The Blame Game

Posted by Steve Moran | Jul 29, 2019 | Development | 0 |

Today I am pleased to say, “Nanny, Nanny, Nanny, I was right.”

Jayne Sallerson: Chair of the Senior Housing Forum Empower Advisory Board

Posted by Steve Moran | Jul 26, 2019 | Empower Initiative, Leadership | 0 |

Amazing ideas about how to make an impact on the senior living industry.

The Bad Sucky Actors in Senior Living . . .

Posted by Steve Moran | Jul 24, 2019 | Leadership | 0 |

They should be shamed out of business.

A 6-Bed Affordable Senior Living Model that Makes A Profit?

Posted by Steve Moran | Jul 24, 2019 | Residential Assisted Living | 0 |

One person said, “This rescued me from seclusion”.

The Massive Question: Not Sure I Have Ever Heard It Asked in Public

Posted by Steve Moran | Jul 24, 2019 | Leadership | 0 |

Crass or Practical?

Do You Ever Suffer from Mom Guilt?

Posted by Steve Moran | Jul 23, 2019 | Leadership | 0 |

What we have for you is even better

I Have No Idea Where to Turn . . . Your Thoughts?

Posted by Steve Moran | Jul 22, 2019 | Leadership | 0 |

We need to get this fixed.

An Insight Into the Middle Market Conundrum from an Unlikely Source

Posted by Steve Moran | Jul 17, 2019 | Life Enrichment | 0 |

What if . . . this is all wrong thinking?

This is How We Can Figure Out the Perfect Senior Living Design and Program . . .

Posted by Steve Moran | Jul 16, 2019 | Development | 0 |

Inspired to create a senior living community that was completely designed by residents for residents

New Occupancy Numbers: Occupancy Weakens Nationwide

Posted by Steve Moran | Jul 15, 2019 | Sales & Marketing | 0 |

Here are the big takeaways from the NIC data release.

The Oracle of NIC — Will the Economy Help or Hurt Senior Living?

Posted by Steve Moran | Jul 10, 2019 | Leadership | 0 |

The best place to go to help you figure it out.

Amy Davis Makes Millennial Senior Leaders Look Amazing

Posted by Steve Moran | Jul 8, 2019 | Leadership | 0 |

Own your strengths, stand up for them.

Ode to Joy – Part 2

Posted by Steve Moran | Jul 8, 2019 | Life Enrichment | 0 |

A happy dance is part of my everyday routine.

Ode to Joy – Part 1

Posted by Steve Moran | Jul 5, 2019 | Life Enrichment | 0 |

It’s more about sensory engagement.

This Is A Crack Up…And the Sacramento Bee Takes It Seriously–Senior Living Could Do This Too!

Posted by Steve Moran | Jul 2, 2019 | Sales & Marketing | 0 |

It seems hard to imagine that any senior living company would ever try something like this

Spitting Mad: Crappy Operators are Killing Us!

Posted by Steve Moran | Jul 1, 2019 | Life Enrichment | 0 |

This is a story about your enemy and mostly we don’t have the courage to name it

A Bold Proposal to Solve the Middle Income Senior Living Problem

Posted by Steve Moran | Jun 28, 2019 | Development, Residential Assisted Living | 0 |

Senior living developers have shied away from the low middle market for a reason . . . but what if there were a radical way of making it different?

Spreadsheets Are Lazy

Posted by Steve Moran | Jun 27, 2019 | Leadership | 0 |

Every single week I hear the same sentiment in different words. It always is something like this . . .

Are You A Talker or A Listener?

Posted by Steve Moran | Jun 26, 2019 | Leadership | 0 |

I think of myself as a better listener than a talker but lately, I have drifted too far to the side of talking.

Will This Be the New Model for Senior Living? I Hope So, How About You?

Posted by Steve Moran | Jun 25, 2019 | Development | 0 |

I have long thought that one of the most interesting things senior living operators could do was pair a “WeWork”-type space with a senior living community.

Mixed Poll Results: Would You Take the Assisted Living Certification Test?

Posted by Steve Moran | Jun 24, 2019 | Leadership | 0 |

We recently took a quick poll asking whether or not people would take the CDAL. The results are in!

Bob Kramer — Pushing Senior Living to Get Even Better

Posted by Steve Moran | Jun 20, 2019 | Life Enrichment | 0 |

Care coordination means bringing care and wellness initiatives to seniors where they live.

An Amazing Inspiring Journey — Amaka Aniefuna, VP Operations Senior Lifestyle Corporation

Posted by Steve Moran | Jun 17, 2019 | Empower Initiative, Leadership | 0 |

She loves telling her story to her team because she knows that if she could do it anyone can.

Aggressive REITs Changing Operators: A Refreshing Response…

Posted by Steve Moran | Jun 14, 2019 | Development | 0 |

Being this frank is frankly unusual in our industry.

Could This Be the Model for Attracting Younger Residents?

Posted by Steve Moran | Jun 12, 2019 | Life Enrichment | 0 |

What if someone created a senior living community like GoPro or Red Bull for older people — those individuals who really like pushing the extremes?

Do You Know About Vision 2025 for Senior Living?

Posted by Steve Moran | Jun 11, 2019 | Development | 0 |

This is a big step forward in the evolution of our sector into being the most important part of the aging continuum.

Everyone Needs This Staff Position and No One Has It . . . YET

Posted by Steve Moran | Jun 10, 2019 | Leadership | 0 |

There is a human trait that every single resident, team member, and family member has. It is a trait that seems to be hardwired into our DNA . . .

Are You Too Afraid of Not Being Liked By Your Competitors?

Posted by Steve Moran | Jun 6, 2019 | Sales & Marketing | 0 |

Your teams are in a life-and-death fight for new residents. The key to winning ethically and honorably is to figure out how you are different from your competitors.

Why This Easy Thing Is So Damn Hard!

Posted by Steve Moran | Jun 4, 2019 | Life Enrichment | 0 |

How do we stop stigmatizing our residents?

If You Hire CNAs, You Need to Read this Article

Posted by Steve Moran | Jun 3, 2019 | Leadership | 0 |

I found myself thinking “I want to go to that.”

Elderly Hostility — Could This Impact Everything?

Posted by Steve Moran | May 30, 2019 | Life Enrichment | 0 |

The term is “ROUGAI,” a Japanese word that means “problems caused by the elderly” — in particular, elderly people’s control over the young.

We Cry “There Is A Terrible Staffing Shortage” — I Think We Have It 100% Wrong

Posted by Steve Moran | May 24, 2019 | Leadership | 0 |

And maybe this title and article will make you mad . . . but it made me dream!

It’s Not That Complicated — Can That Many People Have It Wrong?

Posted by Steve Moran | May 23, 2019 | Life Enrichment | 0 |

“These are really tough problems and very complicated to solve, with so many moving parts…”

There Is a Cure for Dementia . . . Sort of

Posted by Steve Moran | May 17, 2019 | Development | 0 |

Earlier this week, the World Health Organization issued new guidelines that recommend specific interventions for reducing the risk of cognitive decline and dementia.

The Ugly Babies of Senior Living

Posted by Steve Moran | May 15, 2019 | Leadership | 0 |

Is it possible to actually “train” ourselves to think outside the box?

Watch Out Senior Living — Will This Impact the Market?

Posted by Steve Moran | May 14, 2019 | Residential Assisted Living, Sales & Marketing | 0 |

I continue to believe the small assisted living model represents a radically new way of doing assisted living.

It Is Pretty Crazy Thinking and Yet I Would Have Never Even Seen the Craziness, Except . . .

Posted by Steve Moran | May 13, 2019 | Leadership | 0 |

What is the one thing missing from almost every senior living conference? Do you know?

If You Want to Hear Senior Living Executives Complain . . .

Posted by Steve Moran | May 10, 2019 | Leadership | 0 |

Going to conferences is a big investment of time and money . . . attendees want to feel like they got their money’s worth.

7 Senior Living Staffing Myths

Posted by Steve Moran | May 9, 2019 | Leadership | 0 |

I confess, one thing that drives me nuts about senior living, more than anything else, is how we assume we are already doing the best we can.

Brandywine’s Award Winning Chophouse Dining Experience

Posted by Steve Moran | May 7, 2019 | Life Enrichment | 0 |

Several weeks ago I attended the first ever Senior Living Dining Association Conference, where Sean Keating was honored with the 2019 Award for Excellence of Operations.

When Employees Have the Freedom to Be Creative . . . Amazing Things Happen

Posted by Steve Moran | May 7, 2019 | Employee Engagement, Life Enrichment | 0 |

Do you actually allow your employees to have “Yes” moments?

What If Red Bull Were Your Marketing Engine

Posted by Steve Moran | May 6, 2019 | Sales & Marketing | 0 |

Red Bull is a great example of a company that provides experiences.

From Insane Asylum to Senior Living

Posted by Steve Moran | May 2, 2019 | Development | 0 |

Faith Marabella, the CEO of Wellesley Design Consultants, told me a story that has stuck with me . . . begging to be written.

This 15-Second United Airlines Video Could Move Your Prospects Closer to A Move-In

Posted by Steve Moran | Apr 30, 2019 | Sales & Marketing | 0 |

I am convinced the path to creatively figuring out better ways to do things in any business sector is to spend time looking at successful solutions in other business sectors.

Is It Worth Becoming a Certified Director of Assisted Living?

Posted by Steve Moran | Apr 30, 2019 | Leadership | 0 |

While at Argentum, I had a chance to visit with Brenda Bacon about the Certified Director of Assisted Living Program.

The Forgotten Middle — Senior Living Affordability Study — Slicing and Dicing

Posted by Steve Moran | Apr 28, 2019 | Leadership | 0 |

On April 24, 2019, NIC released a study that explored the senior living needs of middle-income aging Boomers.

The Same Exact Job, the Same Exact Duties — Radically Different Experiences

Posted by Steve Moran | Apr 26, 2019 | Life Enrichment | 0 |

If you are a regular reader, you know I fly a lot and it’s been a great place to experience customer service in real life. This story is one of the most amazing customer service lessons yet!

What Things Could Completely Upend Senior Living?

Posted by Steve Moran | Apr 25, 2019 | Development | 0 |

What are the things that you worry could do substantial damage to the senior living sector?

Dementia Care Design Controversies

Posted by Steve Moran | Apr 24, 2019 | Development | 0 |

Figuring out how to do great dementia care is one of the most complex, puzzling conundrums facing senior living and all of healthcare.

I Am Convinced This Is Either Senior Living’s Goose That Laid the Golden Egg . . . or Its Worst Nightmare

Posted by Steve Moran | Apr 22, 2019 | Development | 0 |

We are ripe for major disruption. When it happens — and it WILL happen — we will have the opportunity to embrace the change or reject it.

I Got This Guy Completely Wrong – A Confession

Posted by Steve Moran | Apr 16, 2019 | Leadership, Residential Assisted Living | 0 |

Once in a while, I get something completely wrong. (I know some of you might be thinking “more often than once in a while”.)

The Fool’s Business Strategy . . . All Too Often Seen in Senior Living

Posted by Steve Moran | Apr 15, 2019 | Leadership | 0 |

It seems that Kraft Heinz was so focused on cutting costs that it forgot the most important thing for a food company to do . . .

Can You Believe What Richard Branson Has to Say About Senior Living?

Posted by Steve Moran | Apr 15, 2019 | Development | 0 |

I wonder what Richard Branson would build if he decided senior living was a space he wanted to tackle.

Is Delight Our Massive Senior Living Failure?

Posted by Steve Moran | Apr 11, 2019 | Life Enrichment | 0 |

The last few weeks I have been thinking about delight and joy.

Don’t Buy Into This Narrative . . . I Am Begging You

Posted by Steve Moran | Apr 8, 2019 | Leadership | 0 |

I am beginning to hear just whispering, the hints of a new song — which, on one hand, might feel comforting — but should actually scare you to death.

Who Is the Biggest Pretender in Senior Living?

Posted by Steve Moran | Apr 7, 2019 | Leadership | 0 |

Not long ago, I attended the Traffic & Conversion Conference in San Diego where I heard the very best keynote I have ever experienced.

This New ‘Big Thing’ in Senior Living Is Crazy Confusing . . . Or Maybe Not

Posted by Steve Moran | Apr 4, 2019 | Leadership | 0 |

Not every organization has the ability to create their own care coordination program . . . this is where Simply Connect comes in!

This Is the Best Interview I Have Ever Done

Posted by Steve Moran | Apr 4, 2019 | Life Enrichment | 0 |

This is one of the most compelling senior living stories you will ever hear!

5 Astonishing Lessons from the First-Ever NIC Hack-a-Thon

Posted by Steve Moran | Apr 2, 2019 | Leadership | 0 |

At the 2019 Spring NIC conference in San Diego, they tried a new thing that I got to be a part of — a 90-minute Hack-a-Thon.

You Will Not Believe Why Paul Ryan’s NIC Speech Was So Fantastic

Posted by Steve Moran | Apr 2, 2019 | Leadership | 0 |

I confess that I was surprised to see NIC bring in someone as polarizing as Paul Ryan to be the kick-off keynote speaker at the NIC Spring Conference in San Diego.

Are There Too Many “Women In Senior Living” Initiatives Right Now?

Posted by Steve Moran | Mar 31, 2019 | Empower Initiative, Leadership | 0 |

This is Part 1 of a conversation with Alison Fragale, where we talk about the Male-Female power imbalance.

Holiday Inn Vs. Assisted Living — The Dialogue Has . . . Missed the Point

Posted by Steve Moran | Mar 27, 2019 | Development | 0 |

This is not exactly new, but in the last couple of weeks someone posted a link to a Facebook post that starts out . . . “No nursing home for us. We’ll be checking into a Holiday Inn!”

Why Electronic Healthcare Still Sucks

Posted by Steve Moran | Mar 20, 2019 | Life Enrichment | 0 |

Most technology vendors get so excited about their new cool technology that they do not spend enough time thinking about the real cost to senior living providers.

Which Do You See More: Unconscious Bias, Dogmatic Belief, or Bullies

Posted by Steve Moran | Mar 18, 2019 | Leadership | 0 |

I recently had the privilege of interviewing Kim Scott about her new book on diversity.

Is It Really Worth It?

Posted by Steve Moran | Mar 17, 2019 | Employee Engagement, Leadership | 0 |

What do you do when an employee is super problematic, but not technically unhireable?

Is the Nursing Home Bloodbath Behind Us?

Posted by Steve Moran | Mar 15, 2019 | Leadership | 0 |

On March 13, 2019, NIC released the Q4 2018 NIC Skilled Nursing Data Report and it contains some interesting data.

You Will Not Believe This Crazy Cool Recruiting Idea

Posted by Steve Moran | Mar 11, 2019 | Leadership | 0 |

I can’t even figure out exactly how I ended up looking at this article but as soon as I read it, I thought “Ah ha! Perfect and simple for senior living!”

Starbucks Executive Takes On Senior Living

Posted by Steve Moran | Mar 7, 2019 | Leadership | 0 |

In January, Aegis Senior Living named in Kris Engskov its new President, replacing Judy Meleliat, who is retiring later this year.

Maybe Senior Living Is Really Just A Sucky, Irrelevant Business

Posted by Steve Moran | Mar 5, 2019 | Development | 0 |

Whenever the conversation turns to the big three publicly traded senior living companies — Brookdale, Capital Senior Living, and Five Star Living — everyone (including me) has a theory about what the problem is.

A Deep Deep Look at Senior Living on the Other Side of the Tracks

Posted by Steve Moran | Mar 4, 2019 | Leadership | 0 |

It would not be entirely unfair to suggest that mainstream senior living has given up or mostly given up on the idea that there is an opportunity in serving low- and even moderate-income seniors.

We Are Getting Better at the Wrong Things

Posted by Steve Moran | Feb 27, 2019 | Development, Employee Engagement | 0 |

I believe it is possible to create a very special kind of “Senior Living Experience Crack” that will serve residents well.

The Death of the iPhone . . . and Senior Living

Posted by Steve Moran | Feb 25, 2019 | Development | 0 |

“You can innovate on an amazing mousetrap; but, if people eventually don’t want a mousetrap, you’re screwed.”

What Kind of Radical Candor Do You Practice?

Posted by Steve Moran | Feb 22, 2019 | Empower Initiative, Leadership | 0 |

Or do you practice Radical Candor at all?

If Every Senior Community Did This One Thing, Occupancy Would Never Be a Problem

Posted by Steve Moran | Feb 21, 2019 | Development | 0 |

We have this huge architectural problem in Senior Living. It is actually an architectural problem that is and was not created by architects, but rather it results from a programming/marketing/conceptual problem.

How to Design Senior Living Communities that Everyone Loves

Posted by Steve Moran | Feb 19, 2019 | Leadership | 0 |

I recently had a chat with Keith Bradley, an architect at LWDA Design, as part of a larger conversation with Gracyn Robinson, Senior Interior Designer, and Tom Levi, AIA President.

Want Better Leads? Think Like a Prospect

Posted by Steve Moran | Feb 18, 2019 | Sales & Marketing | 0 |

We attributed four move-ins to LookingforCare.com within 100 days and we had an inquiry-to-move-in conversion rate of nearly 12%.

“If Old People Would Just Die Sooner,” Says Freddie Mac

Posted by Steve Moran | Feb 18, 2019 | Life Enrichment | 0 |

Apparently, seniors are healthier and living longer . . . to the point that they are hurting Millennials?

Brookdale Shares Down Again–A 10-Minute Conversation with Cindy Baier

Posted by Steve Moran | Feb 15, 2019 | Leadership | 0 |

I am not a Brookdale shill — as some have accused me of being — and likely some will feel even more strongly about me after reading this article.

Surround Yourself with the Right People

Posted by Steve Moran | Feb 13, 2019 | Empower Initiative, Leadership | 0 |

Denise Boudreau-Scott recently interviewed Faith Ott, the founder of Sage Age Strategies, premier sponsor of Empower our Women in Senior Living Initiative

Would You Do Me A Favor? Less than 5 Minutes & No Money

Posted by Steve Moran | Feb 11, 2019 | Life Enrichment | 0 |

I am this huge fan of Adam Grant, the author of “Give & Take” and “Option B” that he co-wrote with Sheryl Sandberg, the COO of Facebook.

The Single Most Important Paradise Fire Story You Will Ever Read–Only Here

Posted by Steve Moran | Feb 7, 2019 | Leadership | 0 |

While not even close to being a dramatic story, this is really the ultimate hero story.

Are the NIC Folks Brave, Foolish, or Bold?

Posted by Steve Moran | Feb 6, 2019 | Leadership | 0 |

Late Sunday evening we received a press release from NIC announcing that Paul Ryan would be the opening keynote speaker for the NIC Spring Conference that happens in San Diego February 20-22, 2019.

Could Chip Conley Teach Us How To Create the Next Generation of Senior Living?

Posted by Steve Moran | Feb 5, 2019 | Leadership | 0 |

An interview with Chip Conley, founder of The Modern Elder Academy and the author of Peak: How Great Companies Get Their Mojo from Maslow, as well as, Wisdom at Work, The Making of a Modern Elder

This Single Best Opportunity in the History of Senior Living

Posted by Steve Moran | Jan 30, 2019 | Leadership | 0 |

This could have major relevance to the Senior Living sector.

28 Reasons You Should Attend — Which Ones Are On Your List?

Posted by Steve Moran | Jan 29, 2019 | Leadership | 0 |

I recently had the chance to visit with Maribeth Bersani about the upcoming national Senior Living Executive Conference.

3 Ways to Give Your Dining Program A Shot in the Arm

Posted by Steve Moran | Jan 28, 2019 | Leadership | 0 |

Senior living dining is one the most fun and most aggravating parts of serving seniors.

The End of Memory Care As We Know It!

Posted by Steve Moran | Jan 22, 2019 | Leadership | 0 |

At the end of the day, life isn’t fair and this is one of those situations.

The Illogical Logic of Cost Cutting — You Are Not Trying This Are You?

Posted by Steve Moran | Jan 21, 2019 | Leadership | 0 |

A lesson of wrong thinking from Olive Garden Restaurant.

Why I Am Crazy in Love with Cindy Baier, the CEO of Brookdale . . . Not in a Creepy Way

Posted by Steve Moran | Jan 18, 2019 | Empower Initiative | 0 |

You know that I am a huge believer in the power of stories to transform lives and whole organizations.

This Causes Me So Much Pain and Is Such an Untapped Opportunity

Posted by Steve Moran | Jan 15, 2019 | Leadership | 0 |

I fear that in our hiring practices, we are just as ageist as every other sector.

Who Is Your Go-To Wisdom Guru?

Posted by Steve Moran | Jan 11, 2019 | Life Enrichment | 0 |

I have one huge deficit . . . I actually have no idea what I am doing.

Have You Seen This New Senior Living Industry Website?

Posted by Steve Moran | Jan 10, 2019 | Leadership | 0 |

This is why I really love NIC.

Another One of Those What-is-Wrong-with-Us Moments

Posted by Steve Moran | Jan 9, 2019 | Leadership | 0 |

I hope you saw the Sunday Morning story titled “An ‘Annie Hall’ for the Ages: Seniors Star in a Remake of Woody Allen’s Classic”.

Atria Leading the Way

Posted by Steve Moran | Jan 4, 2019 | Leadership | 0 |

These guys may very well be the first senior living or post-acute organization to prove scale actually works.

The 4 Most Important Lessons from A Year of Thinking About Culture

Posted by Steve Moran | Jan 3, 2019 | Leadership | 0 |

It is not just a CEO problem. It happens to regional and executive directors as well, but C suite leadership sets the example.

It’s All About Packaging and How We See Ourselves

Posted by Steve Moran | Dec 28, 2018 | Sales & Marketing | 0 |

Did you see the story about the prank that Payless Shoes pulled in Santa Monica?

Most Leaders Don’t Even Understand This Culture Problem Exists

Posted by Steve Moran | Dec 26, 2018 | Leadership | 0 |

Because of senior living’s fundamental inferiority complex, we think we are worse than other sectors. I actually think we are better.

This Will Make You Cry in the Very Best Kind of Way

Posted by Steve Moran | Dec 24, 2018 | Life Enrichment | 0 |

The Christmas Envelope

A Nursing Home Gets It 100% and Even You Won’t Read About It!

Posted by Steve Moran | Dec 21, 2018 | Life Enrichment | 0 |

On November 17, 2018 the LA Times published an article titled: “California fire: If you stay, you’re dead. How a Paradise nursing home evacuated.”

It Made Me Want to Cry: He Was Scared to Death I Was Going to Cost Him His Job

Posted by Steve Moran | Dec 20, 2018 | Leadership | 0 |

I find myself wondering how often our team members feel threatened that they may lose their job at any minute.

Are You Thinking About This Profoundly Simple Idea?

Posted by Steve Moran | Dec 18, 2018 | Leadership | 0 |

This is one foundational idea that has the potential to frame all that we do.

Everyone Has Lost a Step or Two By Their Mid-70s

Posted by Steve Moran | Dec 17, 2018 | Life Enrichment | 0 |

Young is better than old . . . wait, what?!

Don’t Just Quit, Call Me!

Posted by Steve Moran | Dec 14, 2018 | Leadership | 0 |

When a team member is willing to call and say, “Hey, I am thinking about quitting” sometimes the relationship can be saved.

Hot Off The Press: Nursing Home Occupancy Improved Last Quarter

Posted by Steve Moran | Dec 13, 2018 | Leadership | 0 |

National Investment Centers for Seniors Housing (NIC) just released their 3rd quarter Skilled Nursing Data Report

Are We Changing the World or Deluding Ourselves?

Posted by Steve Moran | Dec 12, 2018 | Leadership | 0 |

The earliest and biggest choice we make is whether or not we are going to be motivated by indulging self or serving others.

This May Be One of the Most Important New Conferences of 2019

Posted by Steve Moran | Dec 7, 2018 | Leadership | 0 |

The Senior Dining Association (SDA) was formed last year to help senior living communities and dining professionals up their game.

Where Are the Bold Leaders in Senior Living?

Posted by Steve Moran | Dec 6, 2018 | Employee Engagement, Leadership | 0 |

4 bold ideas that would make it possible to really “crank up the volume” with respect to front-line team members.

The Brookdale Turnaround Is Really Happening

Posted by Steve Moran | Dec 5, 2018 | Leadership | 0 |

I will confess I was a bit skeptical at first, but . . .

I Don’t Quite Understand How This Can Be

Posted by Steve Moran | Dec 4, 2018 | Sales & Marketing | 0 |

Can you tell me a story that will make me laugh, cry, or cringe about how your organization has impacted a resident’s, team member’s, or someone else’s life?

Will This Guy Be the Model Executive Director of the Future?

Posted by Steve Moran | Dec 3, 2018 | Leadership | 0 |

I recently had the chance to interview Sahar Edalati, the 26-year-old Executive Director of Sunrise Culver City.

Does This Make You Go Crazy Nuts Mad? It Should!

Posted by Steve Moran | Nov 30, 2018 | Leadership | 0 |

When I read stories like this, I find myself wondering if we are really in the people business or is it just about grabbing as much cash as we possibly can?

The Top Performing Lead Source Is . . .

Posted by Steve Moran | Nov 28, 2018 | Sales & Marketing | 0 |

Do your new marketing campaigns for 2019 include new lists? Should they?

Teaching Our Team Members Not To Care

Posted by Steve Moran | Nov 28, 2018 | Sales & Marketing | 0 |

Over time your staff go from caring to not caring, from providing great customer service to providing ordinary — or even crummy — customer service.

Is Working In Senior Living Like Being on Tinder?

Posted by Steve Moran | Nov 27, 2018 | Employee Engagement, Leadership | 0 |

Too many senior living employees feel like they are on the verge of being “swiped left” every day they come to work.

This One Day Should Last All Year

Posted by Steve Moran | Nov 26, 2018 | Life Enrichment | 0 |

November 27th is “Giving Tuesday” . . . are you prepared?

The Nuttiness of Skilled Nursing

Posted by Steve Moran | Nov 20, 2018 | Leadership | 0 |

I didn’t head to the NIC fall conference thinking I would be writing about or even thinking much about the world of skilled nursing.

Do Market Penetration Rates Baffle You as Much as They Do Me?

Posted by Steve Moran | Nov 19, 2018 | Development | 0 |

Are market penetration rates helpful at all?

A Dementia Care Revolution

Posted by Steve Moran | Nov 15, 2018 | Life Enrichment | 0 |

I recently had the chance to catch up with my friend, John Zeisel, co-founder and CEO of Hearthstone Alzheimer Care.

Reflections On the LeadingAge National Convention — Fat and Happy

Posted by Steve Moran | Nov 14, 2018 | Leadership | 0 |

I confess this conference was more about meeting and greeting than it was about sessions . . . but here are some overall impressions.

I Was Shocked at How Much I Enjoyed It

Posted by Steve Moran | Nov 13, 2018 | Leadership | 0 |

I recently had a profound change of attitude . . . and you should too!

The Senior Living Consistency Problem

Posted by Steve Moran | Nov 7, 2018 | Employee Engagement, Leadership | 0 |

Does your organization practice what it preaches?

Senior Living’s Super Ugly Elephant in the Room

Posted by Steve Moran | Nov 6, 2018 | Leadership | 0 |

This is a much more complex issue than I first thought.

It Has Been A Pleasure Serving You

Posted by Steve Moran | Nov 5, 2018 | Life Enrichment | 0 |

One single, simple comment and I went from thinking “Wow, it wasn’t that good” to “You know, he was pretty pleasant.”

This One Will Bring Tears to Your Eyes If You Dare Watch It

Posted by Steve Moran | Nov 1, 2018 | Life Enrichment | 0 |

On very rare occasions the best article is simply a video with little or no commentary . . . you will see why.

Who the Heck is Blossom Collection?

Posted by Steve Moran | Oct 28, 2018 | Life Enrichment | 0 |

Just because your residents are getting older doesn’t mean they are actually old.

I Am Gonna Be in Trouble for This One: How to Fix the Senior Living Culture Problem in a Year or Less

Posted by Steve Moran | Oct 24, 2018 | Leadership | 0 |

We need to fire every baby boomer executive director and replace them with a millennial executive director.

Why I Gave Each of My Team Members a Chance to Win 1.6 Billion Dollars

Posted by Steve Moran | Oct 22, 2018 | Leadership | 0 |

Yesterday, I went out and purchased each of the folks who regularly work with Senior Housing Forum a Mega Millions Lotto Ticket.

The Insanity of Senior Living Dining

Posted by Steve Moran | Oct 22, 2018 | Life Enrichment | 0 |

We make this so much harder than it needs to be!

There Is A Huge Lesson In These Two Photographs

Posted by Steve Moran | Oct 18, 2018 | Life Enrichment | 0 |

Say cheese!

Women in Senior Living

Posted by Steve Moran | Oct 18, 2018 | Leadership | 0 |

We are starting a “Women in Senior Living” Leadership Series and there are 5 ways you can be part of it!

Luxury Senior Living Like You Have Never Seen . . . Atria Leading the Way

Posted by Steve Moran | Oct 17, 2018 | Development | 0 |

Atria Senior Living and Related Companies just announced the formation of a new joint venture.

What Would Happen to Your Occupancy or Culture if You Dreamed Big?

Posted by Steve Moran | Oct 16, 2018 | Sales & Marketing | 0 |

The article outlines 7 things you can do to promote your community.

How Primrose Retirement Turned Their Culture Around

Posted by Steve Moran | Oct 14, 2018 | Leadership | 0 |

Primrose Retirement has had amazing, mind-blowing success in both their recruitment and retention efforts.

I Would Rather Die Than . . . How About You CEO?

Posted by Steve Moran | Oct 12, 2018 | Leadership | 0 |

What would it be like if somehow each CEO were “forced” to live in her own community?

Dangerous Optimistic Assumptions–Demographics Alone Will Not Fix Occupancy

Posted by Steve Moran | Oct 10, 2018 | Development | 0 |

A recent survey of senior living professionals showed that most respondents (65%) believe occupancy rates will improve over the next year. Wrong!

Come On Senior Living Are We Just Going to Take This? — A CALL TO ACTION

Posted by Steve Moran | Oct 9, 2018 | Life Enrichment | 0 |

ACRONYM recently pushed out an ad campaign that — according to them — is designed to get young people to vote. They did it on the back of older Americans.

What You Don’t Know About the NIC Occupancy Rates That Will Thrill You

Posted by Steve Moran | Oct 7, 2018 | Sales & Marketing | 0 |

The thing you don’t know, but need to know — want to know — even if you don’t know it yet.

This Story Could Revolutionize Your Hiring Process

Posted by Steve Moran | Oct 5, 2018 | Leadership | 0 |

Rowntree Gardens in Stanton, California, did this completely crazy thing that you might want to copy.

Sacred Cows

Posted by Steve Moran | Oct 3, 2018 | Leadership | 0 |

“Sacred Cows” — things an organization does that everyone knows does not work or has no value.

You Need to Fire That Person Tomorrow

Posted by Steve Moran | Oct 3, 2018 | Leadership | 0 |

While I believe senior living is unusual in that it has fewer jerks than many, if not most, industries there are some.

Together and Separately — This Group of Leaders is Changing the Face of Senior Living

Posted by Steve Moran | Oct 1, 2018 | Leadership | 0 |

On August 30, 2018, these thought-provoking leaders gathered in Chicago for the first-ever Talent Innovation Summit!

We Can’t Go Crazy With Worry . . . and Yet

Posted by Steve Moran | Sep 27, 2018 | Life Enrichment | 0 |

See humans live to 150 and regenerate organs by 2020 ‘for the price of a coffee a day’ . . . really?

How Do We Make Them Feel?

Posted by Steve Moran | Sep 25, 2018 | Life Enrichment | 0 |

At the end of the day we are in a people business. That’s it!

Everything You Are Doing is Wrong

Posted by Steve Moran | Sep 24, 2018 | Life Enrichment | 0 |

I am in the process of reading an old business book titled, “The Knowledge Doing Gap”.

The Solution to Low Income Senior Living . . . You Will Think I Am Nuts

Posted by Steve Moran | Sep 19, 2018 | Development | 1 |

I am constantly thinking about the low/moderate income senior living opportunity.

30 Reasons to Attend the NIC Fall Conference

Posted by Steve Moran | Sep 17, 2018 | Leadership | 0 |

It is just about time! Are you attending?

New Skilled Nursing Occupancy Numbers . . . It’s Enough to Drive You Crazy

Posted by Steve Moran | Sep 14, 2018 | Development | 0 |

Today, the National Investment Centers for Seniors Housing (NIC) released their 2nd quarter Skilled Nursing Occupancy Numbers.

Could Bottled Water Get Your Senior Living Community to 100% Occupancy?

Posted by Steve Moran | Sep 13, 2018 | Life Enrichment | 0 |

It’s the little things . . . seriously, it really is!

Is This Ageist or Should it be a Regular Feature at Senior Housing Forum?

Posted by Steve Moran | Sep 11, 2018 | Life Enrichment | 0 |

“The human race has only one really effective weapon and that is laughter.”

That Prospect Should Be Mine . . . If Only I Knew Who It Was

Posted by Steve Moran | Sep 9, 2018 | Sales & Marketing | 0 |

This is insanely cool and will radically reduce your per lead cost.

How Greed Made the Whole Senior Living Industry Go Crazy

Posted by Steve Moran | Sep 9, 2018 | Development | 0 |

In light of the reshuffling that many of the REITs are doing, this is worth talking about.

Will Senior Living Die the Same Death that Toys R Us Did?

Posted by Steve Moran | Sep 6, 2018 | Leadership | 0 |

The real killer of Toys R Us is taking out Senior Living next and we aren’t doing a damn thing about it.

This Has to be the Most Lamebrain Hiring Scheme I Have Ever Seen

Posted by Steve Moran | Sep 5, 2018 | Leadership | 0 |

But what if it really works?

How $25 an Hour Caregivers Could Solve Occupancy, Workforce and Profitability Challenges

Posted by Steve Moran | Sep 4, 2018 | Leadership | 0 |

Every senior living community operates under 4 false assumptions.

Senior Housing Forum on Tour — If This Keeps Happening I May Have to Stop

Posted by Steve Moran | Aug 30, 2018 | Sales & Marketing | 0 |

The trifecta of good tours?

This Story Was So Abhorrent . . .

Posted by Steve Moran | Aug 29, 2018 | Leadership | 0 |

It took me more than a month to be able to write about this.

Brookdale’s Finest Moment, But . . . Will They Seize It?

Posted by Steve Moran | Aug 28, 2018 | Leadership | 0 |

Brookdale should tell “Land and Buildings” to GO POUND SAND!

A Problem That’s Bigger Than Ireland’s Potato Famine — Our Responsibility

Posted by Steve Moran | Aug 27, 2018 | Leadership | 0 |

Across the U.S. more than 5 million seniors are food insecure.

Here Is the Best Senior Living Company in the Whole World

Posted by Steve Moran | Aug 23, 2018 | Sales & Marketing | 0 |

This could be a game changer for your culture!

I Feel So Dumb, So Smart, and So Exhilarated

Posted by Steve Moran | Aug 23, 2018 | Leadership | 0 |

Trust has two dimensions . . . do you know what they are?

Hiring People You Wouldn’t Normally Hire

Posted by Steve Moran | Aug 22, 2018 | Leadership | 0 |

It is both really good — and really bad — that we mostly get out of people what we expect of them.

Geoffrey the Giraffe, Hell’s Angels and Senior Living

Posted by Steve Moran | Aug 20, 2018 | Leadership | 0 |

If that title does not get you to read this article I do not know what will.

Could These 3 Questions Get You to 100% Occupancy?

Posted by Steve Moran | Aug 16, 2018 | Sales & Marketing | 0 |

Our industry can learn from the highly celebrated turnaround of Harley-Davidson Motorcycles.

Want to Reduce Your Hospital Transfers by 80%?

Posted by Steve Moran | Aug 15, 2018 | Life Enrichment | 0 |

Are any of you doing tele-medicine currently? If so, how is it going?

Human Capital is Not Really the Most Pressing Problem

Posted by Steve Moran | Aug 14, 2018 | Sales & Marketing | 0 |

This drives me nuts!

Eldermark Makes the Job of Being a Senior Living Salesperson Easier

Posted by Steve Moran | Aug 9, 2018 | Sales & Marketing | 0 |

How about a CRM that actually helps senior living communities move the sales forward?

The Market Hammers Capital Senior Living

Posted by Steve Moran | Aug 8, 2018 | Development | 0 |

I am going to quit buying senior living stock.

Starbucks Wastes Millions Proving Culture Beats Training Every Time

Posted by Steve Moran | Aug 8, 2018 | Life Enrichment | 0 |

There is no amount of training that can fix a culture problem.

Welltower Fixes the Broken Capital Structure – Part 2

Posted by Steve Moran | Aug 7, 2018 | Leadership | 0 |

Welltower is doing three things to fix the “over-leveraged” “Triple Net Lease” problem.

Welltower Fixes the Broken Capital Structure — Part 1

Posted by Steve Moran | Aug 6, 2018 | Leadership | 0 |

If you were offered a mortgage for your home under these conditions, you would say “Thanks, but no thanks!”

Don’t Lead Like Elon Musk

Posted by Steve Moran | Aug 3, 2018 | Leadership | 0 |

Being a thought leader is a privilege and an opportunity . . . don’t waste it!

Another Way to Generate Leads . . .

Posted by Steve Moran | Aug 2, 2018 | Sales & Marketing | 0 |

Did you know there is an app that connects prospects and referral sources with senior living communities that have vacancies?

Ghosting — The New Big Thing with Senior Living Employees

Posted by Steve Moran | Aug 1, 2018 | Leadership | 0 |

Do you have a problem with employment prospects and team members “ghosting” you?

What A Flight Attendant Taught Me About Senior Living

Posted by Steve Moran | Jul 30, 2018 | Sales & Marketing | 0 |

We have a serious image problem!

Senior Living Gets Attacked by Greedy Lawyers Again

Posted by Steve Moran | Jul 29, 2018 | Leadership | 0 |

One more reason we have to get better!

What Fireworks Stands and Senior Living Have in Common

Posted by Steve Moran | Jul 26, 2018 | Sales & Marketing | 0 |

There is one on every corner and they all look more or less the same.

How Technology Could Upend the Senior Living Industry

Posted by Steve Moran | Jul 25, 2018 | Development | 0 |

A must attend keynote?

This Senior Living Company Should Scare You or Excite You!

Posted by Steve Moran | Jul 22, 2018 | Development | 0 |

Several weeks ago I was browsing senior living and came came across the profile of Bobby Petras, the COO of Priority Life Care.

Will Major League Baseball Foretell the Fortunes of Senior Living

Posted by Steve Moran | Jul 20, 2018 | Leadership | 0 |

It seems as if Major League Baseball is dying!

What Does Being in the Senior Care Business Mean?

Posted by Steve Moran | Jul 18, 2018 | Development | 0 |

Are we in the real estate business or something else?

What Brookdale and the Rest of Senior Living Could Learn From…

Posted by Steve Moran | Jul 18, 2018 | Leadership | 0 |

Once again Land and Buildings is beating on Brookdale to make more aggressive changes . . . are they right to do so?

The Consumer Complaint: No One Will Talk to Me!

Posted by Steve Moran | Jul 17, 2018 | Sales & Marketing | 0 |

When dealing with consumer complaints . . . why is it no one seems to care anymore?

Lessons in Persistence — My First Home Run!

Posted by Steve Moran | Jul 10, 2018 | Leadership | 0 |

What’s the one thing that truly scares you — professionally or otherwise?

The Headline: Woman, 92, Killed Son Who Tried Putting Her In Assisted Living

Posted by Steve Moran | Jul 9, 2018 | Life Enrichment | 0 |

Why did she have such an aversion to assisted living?

At War with a Resident’s Family

Posted by Steve Moran | Jul 5, 2018 | Leadership | 0 |

Is it ever worth the battle?

What Are the Unintended Consequences?

Posted by Steve Moran | Jul 4, 2018 | Leadership | 0 |

What are the unintended consequences senior living as a sector operates in, develops and grows today?

Are We Honest with Ourselves?

Posted by Steve Moran | Jul 3, 2018 | Leadership | 0 |

It is possible to be too nice, too tolerant, to the point of not being good enough and maybe even being dangerous.

This Story Should Make You Cringe–Our Team Members’ Plight

Posted by Steve Moran | Jul 2, 2018 | Leadership | 0 |

Fed survey shows 40 percent of adults still can’t cover a $400 emergency expense.

Could Something Like This Work in Aging Services?

Posted by Steve Moran | Jun 29, 2018 | Leadership | 0 |

What if team members actually bid for their shifts each month or week or even day?

The Magic Foolproof Way to Avoid Being Sued

Posted by Steve Moran | Jun 27, 2018 | Leadership | 0 |

How can we balance resident requests against resident safety?

From An Abusive Relationship to Nursing Home Administrator . . . the Beauty of Senior Living

Posted by Steve Moran | Jun 26, 2018 | Life Enrichment | 0 |

So long ago I did this interview, it needs to be told now!

Senior Housing Forum on Tour: I Was Invisible and It Was Not Good

Posted by Steve Moran | Jun 26, 2018 | Sales & Marketing | 0 |

Steve Moran experiences Ageism from our own industry!

New Dining Association for Senior Living

Posted by Steve Moran | Jun 21, 2018 | Life Enrichment | 0 |

When I was at the Argentum conference, we crossed paths and I had a chance to hear a bit about a new association, specifically the Senior Dining Association.

Good People Hurting Good People. It Breaks My Heart

Posted by Steve Moran | Jun 19, 2018 | Leadership | 0 |

Really great leaders often have amazingly high levels of self-doubt.

Maybe Your Problem Is That You Are Hiring the Wrong Managers

Posted by Steve Moran | Jun 15, 2018 | Leadership | 0 |

This is an industry problem and an industry opportunity.

Will This Completely Insult Your Architect?

Posted by Steve Moran | Jun 13, 2018 | Development | 0 |

I was recently chatting with Ruth Neeman, AIA, one of the LWDA Principals and Director of Senior Living Studio about the importance of having plans peer reviewed.

My Head is Going to Explode! 70+% Turnover for Some Frontline Staff?

Posted by Steve Moran | Jun 13, 2018 | Leadership | 0 |

It is articles like this that I hate writing because it makes me feel like I am a Negative Nelly.

Such a Crazy Idea It Might Actually Work

Posted by Steve Moran | Jun 11, 2018 | Development | 0 |

Creating a prepaid senior living account could be a powerful way to create an evergreen prospect pipeline for your senior living organization.

When We Are Not All We Can Be

Posted by Steve Moran | Jun 6, 2018 | Life Enrichment | 0 |

If most taxi experiences were even close to this experience, Uber and Lyft would never ever have gotten off the ground!

AARP Dips Into Senior Living — Does It Mean Anything?

Posted by Steve Moran | May 31, 2018 | Leadership | 0 |

AARP Foundation explores the use of voice technology to combat social isolation and loneliness as experienced by lower income seniors.

The Big Buzz of Creating Community — Except That . . .

Posted by Steve Moran | May 30, 2018 | Development | 0 |

Reality is, the one common denominator with senior living residents is being “old” . . . but that doesn’t mean that residents automatically have a common bond.

Even When It Is Not Your Fault . . . It Is Still Your Fault

Posted by Steve Moran | May 29, 2018 | Leadership | 0 |

It may not always be my fault (though sometimes it is), but I assume and accept that it is always my responsibility to find a solution, if I can.

Be Very Careful What You Say and Where!

Posted by Steve Moran | May 23, 2018 | Leadership | 0 |

It is worth taking a minute to make sure you want to talk about a particular subject in public.

A Lesson from HP (Yes, the Computer Company) on How Not to Sell

Posted by Steve Moran | May 22, 2018 | Sales & Marketing | 0 |

Is your website designed to be helpful to you or your customers? Make sure you know the difference!

Merrill Gardens Highlights the Most Powerful Reason for Saying YES to Senior Living

Posted by Steve Moran | May 21, 2018 | Life Enrichment | 0 |

For their 25th Anniversary, Merrill Gardens produced this powerful video about the power of connections.

Done In By A Contract Nurse . . . Lessons Learned

Posted by Steve Moran | May 14, 2018 | Leadership | 0 |

The story was big because of the association with the Trump administration . . .

Is Scaring Nursing Home Residents the Right Way to Run a State?

Posted by Steve Moran | May 14, 2018 | Leadership | 0 |

It is just kind of a stupid way to run a government . . .

Capital Senior Living Stock Tanks . . . But You Can Call Me Pollyanna

Posted by Steve Moran | May 11, 2018 | Sales & Marketing | 0 |

I checked out the Capital Senior Living earnings report . . . and I just about choked.

The Challenge of Humility

Posted by Steve Moran | May 9, 2018 | Leadership | 0 |

Being humble — more than anything else — is the difference between being a good leader and a not so good leader.

Why Senior Living CEOs Should Tackle Tough Issues

Posted by Steve Moran | May 6, 2018 | Leadership | 0 |

Why are senior living leaders so shy about talking about anything that might even barely be controversial?

This Is Really Cool and It Has to Mean Something to Senior Living

Posted by Steve Moran | May 3, 2018 | Life Enrichment | 0 |

I am scratching my head about why I had not seen it before . . .

I Am So Discouraged By This . . .

Posted by Steve Moran | May 1, 2018 | Leadership | 0 |

It is our job to be the helping experts so families can figure out how to create the highest possible quality of life for the elders being served.

How One Senior Living Organization Is Going to Solve Its Labor Shortage Problem

Posted by Steve Moran | Apr 26, 2018 | Leadership | 0 |

This is a story I absolutely had to write about!

What Would Happen if Walmart Bought Brookdale?

Posted by Steve Moran | Apr 23, 2018 | Development | 0 |

Imagine if Walmart purchases Humana and then turns their eyes on Brookdale, which seems to be a bargain at today’s prices.

Opportunity or Threat to Senior Living

Posted by Steve Moran | Apr 17, 2018 | Development | 0 |

On March 22, 2018, the Wall Street Journal published an article titled “Retirees Reshape Where Americans Live.”

What Are We Going to Do About This — New Occupancy Lows?

Posted by Steve Moran | Apr 15, 2018 | Development | 0 |

On April 12, NIC released the Q1, 2018 occupancy numbers for Senior Living (including Assisted Living, Independent Living, and Memory Care).

Is Skilled Nursing a Disaster or Something Else?

Posted by Steve Moran | Apr 11, 2018 | Development | 0 |

I continue to believe nursing homes are never really going to come back.

Could Senior Living Be The Road to Wellville?

Posted by Steve Moran | Apr 8, 2018 | Development | 0 |

I find myself wondering if it would be possible to build a modern sanitarium style community.

Will This Solve All Your Transportation Problems?

Posted by Steve Moran | Apr 4, 2018 | Leadership | 0 |

It seems weird to me but this is a subject that is virtually never talked about . . . transportation is a huge headache for most senior living organizations.

What If Jeff Bezos, Amazon and Whole Foods Went Into the Senior Living Business?

Posted by Steve Moran | Apr 4, 2018 | Development | 0 |

I often wonder if this is the single biggest threat to traditional senior living and senior living operators.

The Next Big Employee Engagement Tool: A Voodoo Doll of the Boss

Posted by Steve Moran | Apr 1, 2018 | Employee Engagement, Leadership | 0 |

Oh, how I hate this story. Because the premise is so “all wrong”

When Things Are Going Bad and Nothing Is Working

Posted by Steve Moran | Mar 28, 2018 | Leadership | 0 |

Asking for help could make all the difference in the world between success and failure.

Mark Zuckerberg Apologizes Again…Lessons for Senior Living

Posted by Steve Moran | Mar 27, 2018 | Life Enrichment | 0 |

Mark Zuckerberg and Facebook have been front and center over the last few weeks. We can learn a lesson here.

How to Find the Perfect Next Job — Don’t Talk Crazy

Posted by Steve Moran | Mar 27, 2018 | Life Enrichment | 0 |

Part 2 of the series “How to Find the Perfect Next Job”

In the Darkness, There is Light — LeadingAge Gives Back, Puerto Rico

Posted by Steve Moran | Mar 27, 2018 | Leadership | 0 |

During our Culture 2100 meeting in Phoenix, Arizona, I had the opportunity to chat with Roberto Muniz, President of Parker Life.

What “Amazing Accidental Discoveries” Are You Having?

Posted by Steve Moran | Mar 26, 2018 | Life Enrichment | 0 |

The idea that data could be used to supercharge life enrichment is my “amazing accidental discovery” for the day.

I TOLD YOU SO!

Posted by Steve Moran | Mar 22, 2018 | Leadership | 0 |

The industry needs to be very proactive about this issue. It is a real and legitimate threat.

The 8 Grand Challenges Facing Senior Living Today

Posted by Steve Moran | Mar 21, 2018 | Leadership | 0 |

While attending the Aging2.0 Conference in San Francisco, California, I had the opportunity to speak with Stephen Johnston, co-founder of Aging2.0.

Reflections on NIC — The Big Bad Jumble of Opportunity

Posted by Steve Moran | Mar 20, 2018 | Leadership | 0 |

Right now senior living is at an inflection point.

Dealing with Toxic People in the Workplace — We All Know At Least One

Posted by Steve Moran | Mar 19, 2018 | Leadership | 0 |

Toxic people are everywhere . . . do you know how to cope with them without getting burned?

A Cringe-Worthy Teachable Moment

Posted by Steve Moran | Mar 16, 2018 | Sales & Marketing | 0 |

Never forget . . . customer service begins with that very first phone call!

Does Senior Living Have A “Failure to Launch” Problem? – Reflections on the Spring NIC Conference

Posted by Steve Moran | Mar 15, 2018 | Development | 0 |

If there was one disappointment I had with this NIC conference, it was this . . .

How Do You Say Goodbye to a Great Man? Rest In Peace, Tony Mullen

Posted by Steve Moran | Mar 13, 2018 | Leadership | 0 |

Senior Living Leader and Visionary, Tony Mullen, passed away on Saturday, March 10, 2018.

Big Ed Falls In Love With Senior Living at Sunrise

Posted by Steve Moran | Mar 12, 2018 | Life Enrichment | 0 |

How are you doing with your activity tracking? Is it working for you or just something you do?

Why Underperforming Communities Underperform

Posted by Steve Moran | Mar 12, 2018 | Leadership | 0 |

There is a consensus that high-performing communities have really good executive directors and underperforming communities have less skillful executive directors.

Almost Nothing to Do with Senior Living and Yet — It Could Be Critical

Posted by Steve Moran | Mar 9, 2018 | Development | 0 |

Did you know that a whole bunch of hospitals are so fed up that they are forming their own company to make and sell drugs?

The Loony Way Some Senior Living Companies Are Letting Their Best Assets Go to Waste

Posted by Steve Moran | Mar 8, 2018 | Leadership | 0 |

This may be the single most important article Senior Housing Forum publishes all year.

How You Can Be the Most Talented Leader in Senior Living — I Am Serious About This

Posted by Steve Moran | Mar 7, 2018 | Leadership | 0 |

Just about anyone can be a world-class expert in any field with two key ingredients . . . do you know what they are?

Senior Living Is Not the Problem

Posted by Steve Moran | Mar 6, 2018 | Leadership | 0 |

We are not the problem . . . we are The Solution to the healthcare crisis in the United States.

The Life of a Blogger — I Managed to Get Sideways with Everyone This Week

Posted by Steve Moran | Mar 5, 2018 | Life Enrichment | 0 |

If I have a reputation for anything it is a willingness to express an opinion — and sometimes that comes with a price.

Here Is A Ridiculous Idea for You Straight from the Olympics

Posted by Steve Moran | Mar 1, 2018 | Leadership | 0 |

If you want to be an elite leader you NEED to be falling on your butt on the ice over and over again.

Does It Really Mean Anything to the Senior Living Sector?

Posted by Steve Moran | Feb 28, 2018 | Leadership | 0 |

What impact will JD Powers Senior Living Consumer Survey have on the industry?

Getting Your Residents To Do the Right Thing — Apologies to Bill Thomas

Posted by Steve Moran | Feb 27, 2018 | Leadership | 0 |

Almost all of the person-centered care crowd paint a false narrative of the aging process.

Will You Be Ahead of the Pack, Behind the Pack, or In the Middle?

Posted by Steve Moran | Feb 26, 2018 | Leadership | 0 |

At some level every person is either ahead of the pack, behind the pack, or in the middle . . . it is not the same for every person in every area.

An Interview with Cindy Baier, Brookdale’s New CEO

Posted by Steve Moran | Feb 23, 2018 | Leadership | 0 |

As soon as I saw the news that Andy Smith was stepping down and Cindy Baier, the current COO, was stepping in as the new CEO I requested an interview with my fingers crossed.

How to Find a Perfect Next Job

Posted by Steve Moran | Feb 22, 2018 | Life Enrichment | 0 |

Once you have made that non-trivial decision to go on the hunt . . . the first thing you need to do is figure out YOU!

Is the Fear of a Staffing Shortage Baloney?

Posted by Steve Moran | Feb 22, 2018 | Leadership | 0 |

Today, the number one stated worry is the availability of team members, particularly caregivers and frontline staff.

You Can Revolutionize Your Part of the World, But Will You?

Posted by Steve Moran | Feb 20, 2018 | Leadership | 0 |

Most great ideas are old ideas looked at through new eyes or re-purposed in powerful ways.

Which of These Problems Are You Thinking About?

Posted by Steve Moran | Feb 16, 2018 | Leadership | 0 |

A look at the problem/opportunities that will be talked about at the NIC Spring Conference in Dallas.

Playing the Odds Will Make Your Organization Better

Posted by Steve Moran | Feb 15, 2018 | Leadership | 0 |

This is NOT a story about gambling.

JD Powers Says Sunrise Senior Living Is the Best

Posted by Steve Moran | Feb 13, 2018 | Leadership | 0 |

I have been sworn to secrecy until today and so it is with great anticipation that I can now share this with you!

How We Judge Ourselves . . .

Posted by Steve Moran | Feb 12, 2018 | Leadership | 0 |

The day after Christmas 2017, I had the opportunity to have coffee and a bagel with Dwayne Clark, the founder and CEO of Aegis Senior Living

It’s My Birthday — Not That You Should Care, But a Powerful Lesson in Appreciation

Posted by Steve Moran | Feb 8, 2018 | Life Enrichment | 0 |

Be warned: fake, canned, phony or clueless appreciation can be worse than no appreciation at all.

Could Focusing on This Blast Your Organization’s Success to the Top of the Charts?

Posted by Steve Moran | Feb 7, 2018 | Leadership | 0 |

Baby Boomers who are either late in their career or even at the end of their career are still trying to figure out what they want to be when they grow up.

This Ought to Outrage Every Single Senior Living Professional

Posted by Steve Moran | Feb 6, 2018 | Leadership | 0 |

This is a horrific story of a senior living community that FAILED TO PROTECT ITS RESIDENTS!

Will This Be the Day the Feds Destroyed Assisted Living

Posted by Steve Moran | Feb 5, 2018 | Leadership | 0 |

The government is spending $10 billion a year on 330,000 residents that who live in assisted living communities, yet there is inadequate data on how well those residents are being cared for.

Executing A Successful CRM Migration

Posted by Steve Moran | Feb 1, 2018 | Life Enrichment | 0 |

When we are faced with change, we often find ourselves having the same questions and fears as our prospects.

Do Not Be Fooled Into Thinking Demographics Will Solve All Occupancy Problems

Posted by Steve Moran | Jan 31, 2018 | Leadership | 0 |

I still hear people saying that the Boomer bubble will be so big that not only will all the beds be filled, there will be a shortage of beds. No way!

When Boards and Managers Fail to Do Their Job

Posted by Steve Moran | Jan 29, 2018 | Development | 0 |

Leadership lessons I see for every single operator.

The Malingering Collapse of Air Force Village West – Part One

Posted by Steve Moran | Jan 25, 2018 | Development | 0 |

This is a cautionary tale for both for-profit and not-for-profit providers.

What Do You Think of This View of Senior Living?

Posted by Steve Moran | Jan 24, 2018 | Development | 0 |

“Older people are very resistant to only living with older people . . .”

Stupid Customer Service — Lessons for Senior Living

Posted by Steve Moran | Jan 23, 2018 | Sales & Marketing | 0 |

There is this notion that the best place to recruit staff is from hotels. I am not quite so sure that is true . . .

Are Your Team Members This Engaged?

Posted by Steve Moran | Jan 17, 2018 | Leadership | 0 |

Rowntree Gardens has a large number of employees who display a high level of engagement — at a rate of 64%!

A Sad, Stupid Tale

Posted by Steve Moran | Jan 16, 2018 | Leadership | 0 |

Several months ago, I published an article titled “When Doing the Right Thing Collides with Company Policy” . . . this is the rest of the story.

6 Powerful Ways to Ensure Successful Adoption of New Technology

Posted by Steve Moran | Jan 15, 2018 | Life Enrichment | 0 |

It is easier than ever to get staff to embrace new technology in order to serve residents more efficiently.

Senior Living Disasters — Freak Out Time or Something Better?

Posted by Steve Moran | Jan 15, 2018 | Leadership | 0 |

I don’t believe there has ever been a year when so many senior living residents had their lives imperiled because of hurricanes and fires.

Senior Living Communities Closing — Bad News or Good News?

Posted by Steve Moran | Jan 11, 2018 | Leadership | 0 |

Senior Communities closing, residents being forced to move and team members losing their jobs. Terrible, right? Maybe not.

Airbnb Comes to Senior Living

Posted by Steve Moran | Jan 8, 2018 | Life Enrichment | 0 |

Showcase your community to prospective residents and referral sources . . . and that occasional writer who wants to stay in your community.

I Hope I’m Wrong, But Think I’m Right

Posted by Steve Moran | Jan 5, 2018 | Development | 0 |

I keep hearing the same theme over and over again at every senior living conference . . .

Front Porch’s Success Stories Are Next Level

Posted by Steve Moran | Jan 3, 2018 | Life Enrichment | 0 |

A slew of innovative, inter-generational, person-centered stories gives me, even more, hope about the future of aging services.

10 High Dividend Investments For 2018

Posted by Steve Moran | Dec 29, 2017 | Development | 0 |

10 ways to extend or even expand the amount of energy and passion you have.

It’s All About You . . .

Posted by Steve Moran | Dec 27, 2017 | Leadership | 0 |

According to a September, 2017 press release from NIC, the most recent skilled nursing occupancy rate is 81.7%. Can you beat the odds?

It Is About Time Someone Made This Video — You Will Love It, I Promise

Posted by Steve Moran | Dec 26, 2017 | Life Enrichment | 0 |

Everyone was talking about this new video . . . have you seen it yet?

Smoking Pot Is Better Than Bingo

Posted by Steve Moran | Dec 18, 2017 | Leadership | 0 |

Some senior communities in Washington State are taking regular field trips to local legalized marijuana stores. No joke!

Part 2: A Lesson from the Magic Castle — First Impressions

Posted by Steve Moran | Dec 14, 2017 | Leadership | 0 |

Would I be dazzled if I walked through your front entrance? More importantly, would a prospect be dazzled?

The Scariest Moment in Senior Living

Posted by Steve Moran | Dec 12, 2017 | Sales & Marketing | 0 |

Those first moments are scary, anxiety-ridden experiences . . . it is also a fantastic opportunity to blow the socks off every visitor!

How to Flip a Flop — from Failure to Facebook

Posted by Steve Moran | Dec 6, 2017 | Leadership | 0 |

350 members in one week and several hundred posts . . . the only thing missing is YOU!

Dramatic Changes at Senior Housing Forum

Posted by Steve Moran | Dec 4, 2017 | Leadership | 0 |

Out with the old . . . in with the NEW!

Senior Living Executive Shuffle Again — Jayne Sallerson

Posted by Steve Moran | Nov 30, 2017 | Leadership | 0 |

Jayne Sallerson’s move from Benchmark Senior Living to Charter Senior Living is interesting for three reasons.

Will This Be the Call System of the Future?

Posted by Steve Moran | Nov 29, 2017 | Life Enrichment | 0 |

My first reaction was: Just what we need, another emergency call system company. Little did I know.

Could This Be the Key to Improving Residents’ Sense of Home?

Posted by Steve Moran | Nov 22, 2017 | Life Enrichment | 0 |

The missing ingredient to preventing emotional damage from social isolation, while increasing resident satisfaction.

Is Listening Without Hearing the #1 Team Culture Problem in Senior Living?

Posted by Steve Moran | Nov 20, 2017 | Leadership | 0 |

Leaders really believe they are listening to what their direct reports are saying. Yet, those people who are being “listened to” are not really being heard.

The REITs Finest Moment or Biggest Disaster?

Posted by Steve Moran | Nov 16, 2017 | Development | 0 |

Truth be told, I am openly critical of how the REIT financing model works against the interests of residents, team members and, ultimately, the whole industry.

Jane Fonda Says: “We Need Sex Ed in Retirement Homes”

Posted by Steve Moran | Nov 15, 2017 | Life Enrichment | 0 |

My one question interview with Jane Fonda.

I Finally Sold My Brookdale Shares. How About You?

Posted by Steve Moran | Nov 14, 2017 | Development | 0 |

Brookdale needs bold and audacious action, not slow and incremental ones.

Part 2: The REIT Chickens Come Home to Roost

Posted by Steve Moran | Nov 8, 2017 | Development | 0 |

When organizations (REITS and providers) end up with under-performing buildings and big lease payments it becomes very difficult to do the right thing for residents, team members and the long term health of all organizations.

The Real Elmcroft Ventas Story

Posted by Steve Moran | Nov 6, 2017 | Development | 0 |

Is Elmcroft really going to go from an 83 community company to a 13 community company?

Schlegel Villages Strikes a Blow Against Ageism

Posted by Steve Moran | Nov 1, 2017 | Leadership | 0 |

“There is no reason to believe that someone who is in their last year, last month, last week or even last day, can’t learn something new or make a new friend.”

An Easy Way to Save $12,000 Per Year Per Memory Care Resident – Part 2

Posted by Steve Moran | Nov 1, 2017 | Life Enrichment | 0 |

Can anything really be done to roll back dementia or at least the symptoms of dementia?

Merrill Gardens Changes the World

Posted by Steve Moran | Oct 31, 2017 | Leadership | 0 |

It is all about purposeful living, changing the world and mixing the generations.

No Wonder People Hate the Nursing Home Industry

Posted by Steve Moran | Oct 25, 2017 | Life Enrichment | 0 |

It pains me to write this article because it is a direct smack down on a segment of the industry that I have poured 100% of my time, energy and and soul into.

What Do You Stand For? — Do You Know? Does Your Team Know?

Posted by Steve Moran | Oct 24, 2017 | Leadership | 0 |

My dream is that our senior living cultures become so compelling that senior living will be a more exciting and desirable place to work than Silicon Valley or Hollywood.

Finding the Perfect Senior Living Experience Model

Posted by Steve Moran | Oct 24, 2017 | Sales & Marketing | 0 |

Too often we try to be all things to all people and end up not really appealing to any group of people.

Are 4-Year-Olds the Key to Longer Lengths of Stay?

Posted by Steve Moran | Oct 17, 2017 | Life Enrichment | 0 |

Old People’s Home for 4-Year-Olds — This is not exactly a new concept in North America but it is also not common.

I Bet You Didn’t Know This About Increasing Your Residents’ Cognitive Ability – Part 1

Posted by Steve Moran | Oct 16, 2017 | Life Enrichment | 0 |

It could be hugely beneficial if you could do things that would keep your residents from moving to independent living to assisted living because of cognitive decline.

Majd Alwan: Thoughts on Technology and Senior Living

Posted by Steve Moran | Oct 13, 2017 | Leadership | 0 |

Majd Alwan probably has a better understanding of technology and senior living than anyone else in the world.

Senior Living Companies that Change the World – Part Deux

Posted by Steve Moran | Oct 11, 2017 | Life Enrichment | 0 |

Senior living has a serious inferiority complex. It is no wonder. We know most people don’t want we are selling.

Are You Trying to Make Your Organization Better by Tinkering?

Posted by Steve Moran | Oct 8, 2017 | Leadership | 0 |

Too often organizations tinker with little things, hoping they will stop the leaks and somehow repair the problem. It never works.

Black Consumers and Senior Living

Posted by Steve Moran | Oct 4, 2017 | Leadership | 0 |

I am terrified to be writing and publishing this article . . . but we have an ethnic problem in senior living.

This Might Be the Best Senior Living Marketing Idea I Ever Stole

Posted by Steve Moran | Oct 3, 2017 | Sales & Marketing | 0 |

“Before making purchases, people turn to video reviews for the information they need. In fact, in the past two years on YouTube, videos with “review” in the title had more than 50,000 years’ worth of watch time on mobile alone.”

NIC Report — The Weirdest NIC Ever . . . Maybe

Posted by Steve Moran | Sep 28, 2017 | Development | 0 |

NIC was fantastic . . . but it was kind of weirdly optimistic.

A Single Scumbag Makes Us All Look Bad

Posted by Steve Moran | Sep 27, 2017 | Leadership | 0 |

I really struggled with the title because I wanted to use a term that was much more vulgar . . .

Resident Sexuality, Abuse, Consent and the Law

Posted by Steve Moran | Sep 25, 2017 | Leadership | 0 |

What is sexual abuse in a nursing home?

A Real or Fake War Against Caring.com and A Place For Mom?

Posted by Steve Moran | Sep 20, 2017 | Sales & Marketing | 0 |

A few weeks ago I got an email from Chuck Bongiovanni, the founder of CarePatrol — a franchise senior living referral system, saying he had a breaking story for me, and he is right.