Want More Residents? — Check This Out!
We generally do a better job of curing loneliness for women than men. Maybe we have an opportunity to attract more men and to program better for men.
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Author: Steve Moran
How Critical Is COVID-19 Testing to Your Organization?
How technology can make the process more efficient. Saving team members time and making sure everyone has the right information.
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Not So Benevolent Incarceration in Senior Living . . .
Exploring the plague of loneliness under COVID-19 imposed restrictions. Are we manufacturing a second crisis in senior living?
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How Caring.com, a Place for Mom Can Save Senior Living
Today there is a correct perception that what the aggregators do is pick off a percentage of inevitable senior living consumers. What if . . .
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5 Questions for Fara Gold
A senior living icon and sales and marketing master. She has successfully managed the launch of a number of vendor companies in the senior living space.
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In A Very Crowded Space This Company Wins Every Time . . .
Every time they go head to head with their competitors they win the RFP, showcasing the quality and sophistication of the suite.
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Could Getting It Right in Senior Living Be This Easy?
What if every time we encountered and difficult frustrating situation we asked this one question: “What would kindness do?”
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Senior Living’s Big Shame
The hard truth is that there are some operators out there who are not very good. They really do care more about profits than people.
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Why the Hell Do Hospitals and Government Entities Get Off Scot Free?
This Should be HUGE Nursing Home News, This should be HUGE Senior Housing news. And yet . . .Hardly a peep from anyone. It has been crickets.
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When CEOs Read About Failures in Their Communities
I find myself, fearful that too often the leaders see so many of these complaints they find ways to live with them, to even excuse them.
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Reopening Considerations
Conventional wisdom is that the highest priority for reopening should be to make it possible for residents and families to interact. Is it?
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7 Most Common Mistakes Made by Senior Living Leaders
I suspect that even if you are a great leader you will see something on this list that will make you go “Ouch” or at least go “I need to think about this.”
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How COVID-19 Is Making Senior Living Better – A Story Worth Telling
It is easy to get bogged down in the awfulness of COVID-19 and its impact on senior living. We are also seeing a number of really remarkable stories.
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5 Questions for Kirkland A. Mason
Stones River Manor was Rutherford County’s first Home for the Aged and is still today the county’s only faith-based, nonprofit senior living community.
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An Exclusive Look at How John Knox Village, Florida, Crushed the Life Enrichment Problem
There are ways to get care without outside a senior living community. One thing you cannot get is socialization. This is a real challenge with the COVID-19.
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It Seems to Be Happening a Lot Lately — This Guy Is Hopping Mad at Me
I share this with you because, while I think it is a minority point of view, I do think there are a significant number of people that agree with him.
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5 Questions for Scott Buchanan
The CEO of the Ohio Masonic Home, an organization that has served Ohio Masons, their families, and the public since 1892.
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How Do You Want Your Story to End?
Right now, each of us as individuals, and leaders of people and organizations, we are writing a story that is comprised of many more smaller stories.
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5 Questions for Christy Van Der Westhuizen
Christy Van Der Westhuizen is the VP of Sales and Marketing at MBK Senior Living and has been a part of the senior living world for 11 years.
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Scared to Death to Talk about Racism, but Feel Compelled
I have always seen myself as being pretty aware and non-prejudiced. These past 10 days have painfully uncovered some things in me I missed . . .
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How About Getting on a National TV Show
It could be the perfect way to help get one of your stuck prospects moving. There is no cost to the community or the family.
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5 Questions for Sevy Petras, CEO of Priority Life Care
Sevy, her family, and the management team have worked to create a family-centric model that permeates to the building level.
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If Senior Living Operators Had a Downside Plan
While it is impossible to create a downside plan for a once in 100 years pandemic, downside planning would have made dealing with the pandemic much better.
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5 Questions for Radiant COO Jodi Guffee
Listen and allow individuals and teams to come up with their own solutions to problems. Be vulnerable enough to listen without an immediate answer.
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CMS Says More Fines for Nursing Homes — Insane Backward Thinking
If increasing regulations and fines improved the quality of care in this country, we would have the finest nursing homes in the world.
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Three Senior Living Truths That Are False
One of the great dangers we all face is believing things that are not really true. This is my list of the three biggest false truths in senior living.
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5 Questions for Senior Living Revolutionary David Slomovic
He is the author of the senior living leadership book The Unicorn Project and consults with senior living owners and operators.
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Could This Be the Fountain of Youth for Senior Living Residents . . . and Team Members Too?
This may be the lowest hanging fruit for improving the quality of life for residents during and after the pandemic.
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5 Questions for Colin Milner
A leading authority on health and well-being of the older adult and one of “the most innovative and influential minds” in the world on aging-related topics.
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Senior Living and the Risk-Reward Formula
To a greater or lesser degree, every decision we make is a risk-reward decision. It exists in nearly every aspect of senior living.
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Will This New App Be Your Perfect Technology Solution?
I was super excited about this technology solution when I first heard about it, but I got more excited about its potential the more I thought about it.
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5 Questions for Senior Living Influencer Michael Owens
The co-founder of influence group, producer of SLIF, a communications strategist with the knack for facilitating meaningful connections.
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Go, Katie, Go!!!!! — Katie Sloan Takes on the Federal Government!
She seems to be the only one who is willing to really hold the federal government accountable for the nursing home tragedies we are seeing in the news.
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What If We Bluntly Asked This Question?
The book “Successful Aging” should be on your list if you are a senior living professional. The author, Daniel Levitin, asks this profound question . . .
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5 Questions for Senior Living Culture Guru Denise Boudreau-Scott
President of an organization helping aging services organizations improve the resident and staff experience through more engaged leaders and employees.
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COVID-19 and the Fight Against Alzheimer’s
What if we were willing to put the same amount of effort into finding figuring out how to cure or prevent Alzheimer’s?
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5 Questions for Chip Gabriel
Chip Gabriel is a principal at Generations LLC, a nationally recognized owner and operator of retirement communities.
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Literally, Just Simply a Really Really Good Idea
Senior living has played a starring role in the 24-hour news cycle, as the villain. But no one seems to have made any appreciable progress until now.
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Will This Be the Silent Horror of COVID-19 in Senior Living?
Wondering if in 12 or 24 months we will be faced with our own kind of mini zombie apocalypse.
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5 Questions for the Wisest Man in Senior Living
He is passionate about and an expert on the effectiveness and financing of senior living options. He is also a valued . . . even revered part of the SLF team.
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Lessons Learned in a Pandemic
Take a look at what Phil Fogg, the CEO of Marquis Companies is doing on a number of strategic fronts to confront the challenge.
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5 Questions for Kendall Brune
Kendall Brune is a Senior Living Foresight hero.
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Thinking About COVID-19 and Senior Living — Part 2
The Government Sucks.
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5 Questions for Senior Living Futurist Paul Mullin
This is the start of a new series at Senior Living Foresight.
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This Is Too Good Not to Share With You
While there is still more bad news than good news in the public media, the tide is changing.
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Thinking About COVID-19 and Senior Living – Part 1
I have zero interest in playing the blame game. It is grossly counterproductive.
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How We Changed Tens of Thousands of Lives . . . in a Week!
The last 6 weeks have been some of the most intense of my life.
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My Sucky Day
WE ARE ALL SCARED TO DEATH
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An 11-Star Experience in the Face of COVID-19
When I read this story I was blown away.
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Is This the Perfect Solution to the COVID-19 Communication Challenge?
My real “WOW” moment was when I finally got my hands on the app.
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Is Senior Living Contributing to the COVID-19 Spread?
This is one of those articles I am not so crazy about writing, knowing I will get some pushback . . .
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Dying Alone and Social Isolation in the Face of COVID-19
In truth, life is hard and it is unfair.
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This Could Be The Biggest COVID-19 Disaster of All . . .
This could be a major factor for the next couple of months.
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This Makes My Blood Boil
Sometimes there are real victims and in those cases, it is worth fighting for justice.
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Can We Have An Honest Discussion About This?
Maybe we need to rethink this whole thing.
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You Need to Do This Today . . . COVID-19 Safety
Recommendations from Jered Markoff, the CTO of the World Health Organization.
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What I Am Reminded of . . .
my head is a jumble with good, creative, grateful thoughts like these. When you reflect, what do you think about?
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An Audacious Question: What’s Your Personal Star Rating?
What kind of star rating would I likely have to various groups of people and individuals in my life? Here is my self-assessment.
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The Worst Publicity Since the ProPublica Emeritus Story
We need every senior living organization and community to be reaching out to their local radio, television, and news outlets.
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A Big Huge Audacious Announcement from Senior Living Foresight
We wanted to go big in making a difference.
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It’s All About How You See Your Team . . . This Story Is Insane
Their management philosophy is to see both customers and team members as enemies to be fleeced.
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Is Your Knee-Jerk Default to Go Negative?
When someone posts what is just a nice story and others find a way to tear it down.
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Senior Living Lessons – From Life Care Centers of Kirkland
The concern is real and legitimate.
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Advice to Management
“Advice to Management” for the 5 largest senior living operating companies to see what team members and ex-team members have to say.
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10 Ways to Decrease Employee Defection
If we could close the backdoor, recruiting would become a much smaller problem, maybe only a tiny problem.
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5 Healthcare Trends That Could Make or Break You
At the NIC spring Conference, one of the most provocative presentations is titled “Five Healthcare Trends You Need to Know”. I am only going to scratch the surface.
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If Millennials Created Your Senior Living Work Culture
At the end of the day be kind, do the right thing, and everything is going to be okay.
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Should Senior Living Be Freaking Out About the Coronavirus?
Sometimes panic is warranted, and more importantly, preparation is the best antidote to panic.
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You Need to Find Some Millennials Like These to Work for Your Organization
They look at those young faces and think . . . and sometimes even say “They are so young. What do they really know?”
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How to Create the Best Life Enrichment Program in The Country . . .
What kind of impact would we have on those growing older if we were really good at solving the loneliness problem?
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Will You Help Us Figure This Out? Women in Senior Living
How do we move the needle for women in senior living?
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The Most Jerky Thing Senior Living People Do
If someone makes a reasonable request of you and that you can grant that favor in 5 minutes or less you should do it.
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One In a Million Chance . . .
You have a 1 in 1,000,000 chance of pulling it off. What would you do?
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The Great Toilet Paper Battle
Does your community supply toilet paper or is it up to the residents and their families to keep them wiping free and easy?
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The Perfect Senior Living Guest Apartment Experience
I have experienced pretty good to awful but never once spectacular until this past week.
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The Senior Living Dining Revolution . . .
There is no better time for socializing, building and maintaining relationships than breaking bread together.
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Why We Need Another Senior Living Association – Yes We Do!
Some would argue we already have too many associations. These communities have some very unique challenges.
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NIC Takes on the Conference Networking Gap
Every time I leave a conference, I leave feeling like there is probably one more person I don’t know but should have met
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What Kind of Senior Living Community Is This? – Not a Trick Question!
Even the bad stuff or maybe especially the bad stuff becomes a story worth telling.
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It’s Your Dream Not Your Employees — Would You Ever Run Your Company This Way?
As I think about it, I find myself believing this should be the norm in senior living.
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Senior Living Foresight Has Too Much Sponsored Content . . . Behind the Curtain
We have spent a fair amount of time talking about alternative ways to pay the bills and so far, this seems to best serve our readers and the senior living sector
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The Single Biggest Challenge Senior Living Faces
“Stay Relevant, that’s the name of the game . . .”
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This Costs Senior Living Communities Hundreds of Millions of Dollars a Year
Some monstrous food for thought when it comes to programing for senior living.
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Surviving, Thriving, Being Entitled
These are all first world problems that keep us from being our best selves.
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If We Treated Our Residents and Their Families Like Customers
I worry that too often senior living families and residents, once they are in the community, are treated as necessary evils than valuable customers.
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Just Figuring It Out . . . Problem or Opportunity
If it was something his mom wanted and liked there were going to be other people who wanted the same thing.
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Dispatch from CES Day 1
CES is a testament to human creativity, optimism, and hopefulness.
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Your Resident’s Enemy . . .
Decline is not the real enemy because it is inevitable.
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Why Every Senior Living Community Needs Their Own Consumer Checklist
Two questions for you . . . maybe, mostly, we don’t really appreciate how difficult and confusing the search for senior living is.
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Turnover Truth
Not a single leader doesn’t know exactly how many apartments are empty, how many are likely to be empty in the next few weeks. But what about your employee turnover rate? What do your numbers look like?
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Touring Senior Living in Florida . . . What Makes You Better? Anything?
We all ultimately do the same thing, our differentiation is how we do it. Do you know what makes you better than the competition?
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How Can It Get This Bad?
Massive operational failures in large senior living communities. This one question keeps percolating through my mind . . .
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I Want This Video to be Made for Senior Living: Total Cost $130
Every single one of you has a story, most of the best stories are simple and may not even feel that big.
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Where Did We Fail?
The hard part is that it has to start with the leader confessing their failures and being open about fixing it.
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“I Hate Millennial Workers . . .”
Actually this is not true. Here are two key findings, both of which will likely startle you.
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“I Am Not Admitting Your Mom Because of You”
The temptation to think “cool another resident” is very high particularly when your occupancy is not where you want it to be. This is a story about leadership courage!
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The Dream Job I Never Got . . .
Some of you are living your dream job. Some of you are really struggling with what to be when you grow up. I kept trying . . . kept getting up every morning looking for the right fit.
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The Little Things That Would Astound Your Residents and Prospects
What would happen if every senior living community, every senior living organization did this exercise once a year?
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Would a Feud Between Brookdale and Atria or Even Brookdale and Everyone Else Be Smart Business . . .
What’s going on? The bottom line is that this “feud” has turned into a goldmine for both companies.
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Thoughts on Chasing The Market
The real truth about underperforming senior living communities . . .If you are in pain with occupancy do these two things . . .
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Reflections on SMASH 2019 . . .
SMASH is always a great time to connect with readers and I almost always learn something. This year, I asked a bunch of attendees to share their thoughts.
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The Real Senior Living Staffing Crisis
There has been a rash of exposes about senior living in the press. Do we have a real problem or is it just fear-mongering? What can we do to fix it?
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This Drives Me Crazy and It Should Drive You Crazy Too
Average call response times, system wide, are 10-12 minutes most days, and it tends to be worse on the weekends. ANSWER THE DAMN CALL!
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Do These Two Values Condemn Senior Living?
No one wants to move into senior living. What would senior living need to look like for you?
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Should You Be Using Tinder for Market Research?
What do seniors want? David Stewart turns to tinder to find the answers.
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The Senior Living Boss Everyone Wants to Work for . . .
How a dining room manager created a team that everyone loves. If we could all do this we would have zero recruitment or retention problems.
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The Most Interesting Man In The World and Senior Living . . .
I met the most interesting man in the world. Can we find the most interesting man in senior living?
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Can We Do This In Senior Living – Design Thinking
Everyone thought PetSmart was crazy. Maybe we need a little crazy in senior living.
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Merrill Gardens, Tana Gall, and a New Brand
Merrill Gardens Names New President and Purchases Blue Harbor. This is pretty cool.
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The Hard Truth About Staying Overnight in a Senior Living Community
IT SHOULD NOT BE THIS WAY . . . 10 tips for creating a perfect guest room.
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How To Create Amazing Senior Living Videos Yourself . . .
A “how to create great video” video . . . that makes sense right?
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Figuring This Out Will Make You a Senior Living Billionaire . . .
Are you ready for it?
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Wouldn’t This Make A Fricken Awesome Senior Living Commercial?
A fun inspiration from Airbnb. Can we do this in senior living or are we too risk-averse?
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I Actually Didn’t Mean to Say That . . .
This should be the aspiration of every leader at every level.
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Legos, Senior Living, and Customer Service
Legos takes this customer seriously. We can do this too.
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9 Reasons Your Team Members Hate Working for You . . . That You Can Fix
Senior living employees voice their opinions. You might be surprised by what’s NOT on this list.
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9 Reasons Why the Belief That Demand Will Solve All Problems Is BS
This may be my single biggest pet peeve in senior living right now
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Awash in Cash – Green Lanyards Everywhere – Great News
This is great news for the industry
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We Are, All of Us, Asking the Wrong Question . . .
No one . . . even those of us who are insiders really know what we want from our senior living experience
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Bet on the Jockey Not on This — Smart and Not So Smart Capital
Maybe It’s Both . . .
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Ready, Shoot, AIM . . . Beating On Your Vendors
It is rare if ever that you have a perfect vendor relationship
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The 6 Insanities of Senior Living
I bet you have a list in your head as well
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My Failed NIC Networking Experiment . . .
I am not sure what comes next
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The Hard Hard Truth About Senior Living . . .
Does She Have a Point?
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How to Lead When No One Trusts You
There is no simple, fast fix
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New York Times Trashing Assisted Living . . . And Gets It All . . .
The potential to do real harm
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Go Brookdale Go!
I want to high five Cindy Baier.
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Senior Living Is Growing Up – Reflections on NIC 2019
If you attended, I would love to hear your thoughts.
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This Reader Thinks I Have It All Wrong
What I’d like to see is real math and examples/results
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I Don’t Believe in My Company’s Pathetic Mission . . .
found myself wondering how we would stack up in senior living
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Attracting New Workers to Senior Living . . .
We have so many opportunities to get this right
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To Me This Was Profound . . . How About You?
Celebrate that I got to play the game
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If My Sales Team Doubled Their Close Rate I Would . . .
Rock Star Status!
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I Can’t Believe What I Did Here to My Own . . .
I suck and how can I make it up
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I Can’t Stop Thinking About This Concept
You’re going to think this is simply simpleton thinking . . .
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A Place For Mom Says Senior Living Foresight Gets It Wrong . . .
I applaud APFM for taking the time to respond
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If Every Senior Living CEO Did This . . . We Would Have Zero Occupancy Problems . . .
13 new homes in 13 days
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We Are Going To Figure This Middle Income Senior Living Thing Out . . . Soon
Two really cool things will be taking place
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The $100 An Hour Front Desk Receptionist…
“yeah yeah yeah . . . nothing worth reading here”
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Is A Place for Mom and Joan Lunden Destroying Public Perception?
TV ads are doing huge damage to senior living
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A Senior Living President Becomes A Caregiver — Starbucks Meets Aegis Living
An immersion program
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What The Jeffrey Epstein Conspiracy Theories Can Teach Us About Senior Living Leadership
It is so easy to believe things and act on things that are not true
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If This Does Not Make You Want to Move into Senior Living Nothing Will
Outside the norm for senior living communities
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We Could Be Better Than Disneyland By Doing This!
I dream of senior living solving this problem
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A Time for Everything to End . . . Next Week Senior Housing Forum Goes Away
I am grateful and humbled beyond words each day
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Has Brookdale Turned the Corner?…Hmmm
Maybe I am just too much of a skeptic
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My Shocking Revelation for the Week — Bet It Will Shock or Disturb You Too
Do I have it right or wrong?
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The Stupidity of Investing in Senior Living
It Was Great – Then Not So Great
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This Is Why I Am Optimistic About Solving the Senior Living “Crisis”
Senior living leaders have been duped!
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This Is What Happens When Team Members Love Coming to Work
Part of something special and unique.
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Do You Know Mel?
He has been in senior living for nearly 40 years and feels as positive about it as ever.
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REITs and Senior Living — The Blame Game
Today I am pleased to say, “Nanny, Nanny, Nanny, I was right.”
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Jayne Sallerson: Chair of the Senior Housing Forum Empower Advisory Board
Amazing ideas about how to make an impact on the senior living industry.
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The Bad Sucky Actors in Senior Living . . .
They should be shamed out of business.
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A 6-Bed Affordable Senior Living Model that Makes A Profit?
One person said, “This rescued me from seclusion”.
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The Massive Question: Not Sure I Have Ever Heard It Asked in Public
Crass or Practical?
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Do You Ever Suffer from Mom Guilt?
What we have for you is even better
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I Have No Idea Where to Turn . . . Your Thoughts?
We need to get this fixed.
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An Insight Into the Middle Market Conundrum from an Unlikely Source
What if . . . this is all wrong thinking?
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This is How We Can Figure Out the Perfect Senior Living Design and Program . . .
Inspired to create a senior living community that was completely designed by residents for residents
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New Occupancy Numbers: Occupancy Weakens Nationwide
Here are the big takeaways from the NIC data release.
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The Oracle of NIC — Will the Economy Help or Hurt Senior Living?
The best place to go to help you figure it out.
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Amy Davis Makes Millennial Senior Leaders Look Amazing
Own your strengths, stand up for them.
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Ode to Joy – Part 2
A happy dance is part of my everyday routine.
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Ode to Joy – Part 1
It’s more about sensory engagement.
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This Is A Crack Up…And the Sacramento Bee Takes It Seriously–Senior Living Could Do This Too!
It seems hard to imagine that any senior living company would ever try something like this
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Spitting Mad: Crappy Operators are Killing Us!
This is a story about your enemy and mostly we don’t have the courage to name it
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A Bold Proposal to Solve the Middle Income Senior Living Problem
Senior living developers have shied away from the low middle market for a reason . . . but what if there were a radical way of making it different?
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Spreadsheets Are Lazy
Every single week I hear the same sentiment in different words. It always is something like this . . .
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Are You A Talker or A Listener?
I think of myself as a better listener than a talker but lately, I have drifted too far to the side of talking.
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Will This Be the New Model for Senior Living? I Hope So, How About You?
I have long thought that one of the most interesting things senior living operators could do was pair a “WeWork”-type space with a senior living community.
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Mixed Poll Results: Would You Take the Assisted Living Certification Test?
We recently took a quick poll asking whether or not people would take the CDAL. The results are in!
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Bob Kramer — Pushing Senior Living to Get Even Better
Care coordination means bringing care and wellness initiatives to seniors where they live.
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An Amazing Inspiring Journey — Amaka Aniefuna, VP Operations Senior Lifestyle Corporation
She loves telling her story to her team because she knows that if she could do it anyone can.
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Aggressive REITs Changing Operators: A Refreshing Response…
Being this frank is frankly unusual in our industry.
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Could This Be the Model for Attracting Younger Residents?
What if someone created a senior living community like GoPro or Red Bull for older people — those individuals who really like pushing the extremes?
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Do You Know About Vision 2025 for Senior Living?
This is a big step forward in the evolution of our sector into being the most important part of the aging continuum.
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Everyone Needs This Staff Position and No One Has It . . . YET
There is a human trait that every single resident, team member, and family member has. It is a trait that seems to be hardwired into our DNA . . .
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Are You Too Afraid of Not Being Liked By Your Competitors?
Your teams are in a life-and-death fight for new residents. The key to winning ethically and honorably is to figure out how you are different from your competitors.
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Why This Easy Thing Is So Damn Hard!
How do we stop stigmatizing our residents?
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If You Hire CNAs, You Need to Read this Article
I found myself thinking “I want to go to that.”
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Elderly Hostility — Could This Impact Everything?
The term is “ROUGAI,” a Japanese word that means “problems caused by the elderly” — in particular, elderly people’s control over the young.
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We Cry “There Is A Terrible Staffing Shortage” — I Think We Have It 100% Wrong
And maybe this title and article will make you mad . . . but it made me dream!
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It’s Not That Complicated — Can That Many People Have It Wrong?
“These are really tough problems and very complicated to solve, with so many moving parts…”
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There Is a Cure for Dementia . . . Sort of
Earlier this week, the World Health Organization issued new guidelines that recommend specific interventions for reducing the risk of cognitive decline and dementia.
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The Ugly Babies of Senior Living
Is it possible to actually “train” ourselves to think outside the box?
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Watch Out Senior Living — Will This Impact the Market?
I continue to believe the small assisted living model represents a radically new way of doing assisted living.
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It Is Pretty Crazy Thinking and Yet I Would Have Never Even Seen the Craziness, Except . . .
What is the one thing missing from almost every senior living conference? Do you know?
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If You Want to Hear Senior Living Executives Complain . . .
Going to conferences is a big investment of time and money . . . attendees want to feel like they got their money’s worth.
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7 Senior Living Staffing Myths
I confess, one thing that drives me nuts about senior living, more than anything else, is how we assume we are already doing the best we can.
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Brandywine’s Award Winning Chophouse Dining Experience
Several weeks ago I attended the first ever Senior Living Dining Association Conference, where Sean Keating was honored with the 2019 Award for Excellence of Operations.
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When Employees Have the Freedom to Be Creative . . . Amazing Things Happen
Do you actually allow your employees to have “Yes” moments?
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What If Red Bull Were Your Marketing Engine
Red Bull is a great example of a company that provides experiences.
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From Insane Asylum to Senior Living
Faith Marabella, the CEO of Wellesley Design Consultants, told me a story that has stuck with me . . . begging to be written.
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This 15-Second United Airlines Video Could Move Your Prospects Closer to A Move-In
I am convinced the path to creatively figuring out better ways to do things in any business sector is to spend time looking at successful solutions in other business sectors.
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Is It Worth Becoming a Certified Director of Assisted Living?
While at Argentum, I had a chance to visit with Brenda Bacon about the Certified Director of Assisted Living Program.
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The Forgotten Middle — Senior Living Affordability Study — Slicing and Dicing
On April 24, 2019, NIC released a study that explored the senior living needs of middle-income aging Boomers.
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The Same Exact Job, the Same Exact Duties — Radically Different Experiences
If you are a regular reader, you know I fly a lot and it’s been a great place to experience customer service in real life. This story is one of the most amazing customer service lessons yet!
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What Things Could Completely Upend Senior Living?
What are the things that you worry could do substantial damage to the senior living sector?
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Dementia Care Design Controversies
Figuring out how to do great dementia care is one of the most complex, puzzling conundrums facing senior living and all of healthcare.
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I Am Convinced This Is Either Senior Living’s Goose That Laid the Golden Egg . . . or Its Worst Nightmare
We are ripe for major disruption. When it happens — and it WILL happen — we will have the opportunity to embrace the change or reject it.
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I Got This Guy Completely Wrong – A Confession
Once in a while, I get something completely wrong. (I know some of you might be thinking “more often than once in a while”.)
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The Fool’s Business Strategy . . . All Too Often Seen in Senior Living
It seems that Kraft Heinz was so focused on cutting costs that it forgot the most important thing for a food company to do . . .
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Can You Believe What Richard Branson Has to Say About Senior Living?
I wonder what Richard Branson would build if he decided senior living was a space he wanted to tackle.
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Is Delight Our Massive Senior Living Failure?
The last few weeks I have been thinking about delight and joy.
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Don’t Buy Into This Narrative . . . I Am Begging You
I am beginning to hear just whispering, the hints of a new song — which, on one hand, might feel comforting — but should actually scare you to death.
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Who Is the Biggest Pretender in Senior Living?
Not long ago, I attended the Traffic & Conversion Conference in San Diego where I heard the very best keynote I have ever experienced.
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This New ‘Big Thing’ in Senior Living Is Crazy Confusing . . . Or Maybe Not
Not every organization has the ability to create their own care coordination program . . . this is where Simply Connect comes in!
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This Is the Best Interview I Have Ever Done
This is one of the most compelling senior living stories you will ever hear!
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5 Astonishing Lessons from the First-Ever NIC Hack-a-Thon
At the 2019 Spring NIC conference in San Diego, they tried a new thing that I got to be a part of — a 90-minute Hack-a-Thon.
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You Will Not Believe Why Paul Ryan’s NIC Speech Was So Fantastic
I confess that I was surprised to see NIC bring in someone as polarizing as Paul Ryan to be the kick-off keynote speaker at the NIC Spring Conference in San Diego.
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Are There Too Many “Women In Senior Living” Initiatives Right Now?
This is Part 1 of a conversation with Alison Fragale, where we talk about the Male-Female power imbalance.
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Holiday Inn Vs. Assisted Living — The Dialogue Has . . . Missed the Point
This is not exactly new, but in the last couple of weeks someone posted a link to a Facebook post that starts out . . . “No nursing home for us. We’ll be checking into a Holiday Inn!”
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Why Electronic Healthcare Still Sucks
Most technology vendors get so excited about their new cool technology that they do not spend enough time thinking about the real cost to senior living providers.
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Which Do You See More: Unconscious Bias, Dogmatic Belief, or Bullies
I recently had the privilege of interviewing Kim Scott about her new book on diversity.
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Is It Really Worth It?
What do you do when an employee is super problematic, but not technically unhireable?
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Is the Nursing Home Bloodbath Behind Us?
On March 13, 2019, NIC released the Q4 2018 NIC Skilled Nursing Data Report and it contains some interesting data.
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You Will Not Believe This Crazy Cool Recruiting Idea
I can’t even figure out exactly how I ended up looking at this article but as soon as I read it, I thought “Ah ha! Perfect and simple for senior living!”
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Starbucks Executive Takes On Senior Living
In January, Aegis Senior Living named in Kris Engskov its new President, replacing Judy Meleliat, who is retiring later this year.
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Maybe Senior Living Is Really Just A Sucky, Irrelevant Business
Whenever the conversation turns to the big three publicly traded senior living companies — Brookdale, Capital Senior Living, and Five Star Living — everyone (including me) has a theory about what the problem is.
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A Deep Deep Look at Senior Living on the Other Side of the Tracks
It would not be entirely unfair to suggest that mainstream senior living has given up or mostly given up on the idea that there is an opportunity in serving low- and even moderate-income seniors.
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We Are Getting Better at the Wrong Things
I believe it is possible to create a very special kind of “Senior Living Experience Crack” that will serve residents well.
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The Death of the iPhone . . . and Senior Living
“You can innovate on an amazing mousetrap; but, if people eventually don’t want a mousetrap, you’re screwed.”
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What Kind of Radical Candor Do You Practice?
Or do you practice Radical Candor at all?
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If Every Senior Community Did This One Thing, Occupancy Would Never Be a Problem
We have this huge architectural problem in Senior Living. It is actually an architectural problem that is and was not created by architects, but rather it results from a programming/marketing/conceptual problem.
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How to Design Senior Living Communities that Everyone Loves
I recently had a chat with Keith Bradley, an architect at LWDA Design, as part of a larger conversation with Gracyn Robinson, Senior Interior Designer, and Tom Levi, AIA President.
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Want Better Leads? Think Like a Prospect
We attributed four move-ins to LookingforCare.com within 100 days and we had an inquiry-to-move-in conversion rate of nearly 12%.
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“If Old People Would Just Die Sooner,” Says Freddie Mac
Apparently, seniors are healthier and living longer . . . to the point that they are hurting Millennials?
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Brookdale Shares Down Again–A 10-Minute Conversation with Cindy Baier
I am not a Brookdale shill — as some have accused me of being — and likely some will feel even more strongly about me after reading this article.
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Surround Yourself with the Right People
Denise Boudreau-Scott recently interviewed Faith Ott, the founder of Sage Age Strategies, premier sponsor of Empower our Women in Senior Living Initiative
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Would You Do Me A Favor? Less than 5 Minutes & No Money
I am this huge fan of Adam Grant, the author of “Give & Take” and “Option B” that he co-wrote with Sheryl Sandberg, the COO of Facebook.
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The Single Most Important Paradise Fire Story You Will Ever Read–Only Here
While not even close to being a dramatic story, this is really the ultimate hero story.
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Are the NIC Folks Brave, Foolish, or Bold?
Late Sunday evening we received a press release from NIC announcing that Paul Ryan would be the opening keynote speaker for the NIC Spring Conference that happens in San Diego February 20-22, 2019.
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Could Chip Conley Teach Us How To Create the Next Generation of Senior Living?
An interview with Chip Conley, founder of The Modern Elder Academy and the author of Peak: How Great Companies Get Their Mojo from Maslow, as well as, Wisdom at Work, The Making of a Modern Elder
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This Single Best Opportunity in the History of Senior Living
This could have major relevance to the Senior Living sector.
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28 Reasons You Should Attend — Which Ones Are On Your List?
I recently had the chance to visit with Maribeth Bersani about the upcoming national Senior Living Executive Conference.
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3 Ways to Give Your Dining Program A Shot in the Arm
Senior living dining is one the most fun and most aggravating parts of serving seniors.
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The End of Memory Care As We Know It!
At the end of the day, life isn’t fair and this is one of those situations.
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The Illogical Logic of Cost Cutting — You Are Not Trying This Are You?
A lesson of wrong thinking from Olive Garden Restaurant.
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Why I Am Crazy in Love with Cindy Baier, the CEO of Brookdale . . . Not in a Creepy Way
You know that I am a huge believer in the power of stories to transform lives and whole organizations.
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This Causes Me So Much Pain and Is Such an Untapped Opportunity
I fear that in our hiring practices, we are just as ageist as every other sector.
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Who Is Your Go-To Wisdom Guru?
I have one huge deficit . . . I actually have no idea what I am doing.
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Have You Seen This New Senior Living Industry Website?
This is why I really love NIC.
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Another One of Those What-is-Wrong-with-Us Moments
I hope you saw the Sunday Morning story titled “An ‘Annie Hall’ for the Ages: Seniors Star in a Remake of Woody Allen’s Classic”.
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Atria Leading the Way
These guys may very well be the first senior living or post-acute organization to prove scale actually works.
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The 4 Most Important Lessons from A Year of Thinking About Culture
It is not just a CEO problem. It happens to regional and executive directors as well, but C suite leadership sets the example.
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It’s All About Packaging and How We See Ourselves
Did you see the story about the prank that Payless Shoes pulled in Santa Monica?
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Most Leaders Don’t Even Understand This Culture Problem Exists
Because of senior living’s fundamental inferiority complex, we think we are worse than other sectors. I actually think we are better.
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This Will Make You Cry in the Very Best Kind of Way
The Christmas Envelope
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A Nursing Home Gets It 100% and Even You Won’t Read About It!
On November 17, 2018 the LA Times published an article titled: “California fire: If you stay, you’re dead. How a Paradise nursing home evacuated.”
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It Made Me Want to Cry: He Was Scared to Death I Was Going to Cost Him His Job
I find myself wondering how often our team members feel threatened that they may lose their job at any minute.
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Are You Thinking About This Profoundly Simple Idea?
This is one foundational idea that has the potential to frame all that we do.
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Everyone Has Lost a Step or Two By Their Mid-70s
Young is better than old . . . wait, what?!
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Don’t Just Quit, Call Me!
When a team member is willing to call and say, “Hey, I am thinking about quitting” sometimes the relationship can be saved.
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Hot Off The Press: Nursing Home Occupancy Improved Last Quarter
National Investment Centers for Seniors Housing (NIC) just released their 3rd quarter Skilled Nursing Data Report
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Are We Changing the World or Deluding Ourselves?
The earliest and biggest choice we make is whether or not we are going to be motivated by indulging self or serving others.
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This May Be One of the Most Important New Conferences of 2019
The Senior Dining Association (SDA) was formed last year to help senior living communities and dining professionals up their game.
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Where Are the Bold Leaders in Senior Living?
4 bold ideas that would make it possible to really “crank up the volume” with respect to front-line team members.
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The Brookdale Turnaround Is Really Happening
I will confess I was a bit skeptical at first, but . . .
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I Don’t Quite Understand How This Can Be
Can you tell me a story that will make me laugh, cry, or cringe about how your organization has impacted a resident’s, team member’s, or someone else’s life?
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Will This Guy Be the Model Executive Director of the Future?
I recently had the chance to interview Sahar Edalati, the 26-year-old Executive Director of Sunrise Culver City.
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Does This Make You Go Crazy Nuts Mad? It Should!
When I read stories like this, I find myself wondering if we are really in the people business or is it just about grabbing as much cash as we possibly can?
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The Top Performing Lead Source Is . . .
Do your new marketing campaigns for 2019 include new lists? Should they?
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Teaching Our Team Members Not To Care
Over time your staff go from caring to not caring, from providing great customer service to providing ordinary — or even crummy — customer service.
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Is Working In Senior Living Like Being on Tinder?
Too many senior living employees feel like they are on the verge of being “swiped left” every day they come to work.
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This One Day Should Last All Year
November 27th is “Giving Tuesday” . . . are you prepared?
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The Nuttiness of Skilled Nursing
I didn’t head to the NIC fall conference thinking I would be writing about or even thinking much about the world of skilled nursing.
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Do Market Penetration Rates Baffle You as Much as They Do Me?
Are market penetration rates helpful at all?
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A Dementia Care Revolution
I recently had the chance to catch up with my friend, John Zeisel, co-founder and CEO of Hearthstone Alzheimer Care.
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Reflections On the LeadingAge National Convention — Fat and Happy
I confess this conference was more about meeting and greeting than it was about sessions . . . but here are some overall impressions.
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I Was Shocked at How Much I Enjoyed It
I recently had a profound change of attitude . . . and you should too!
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The Senior Living Consistency Problem
Does your organization practice what it preaches?
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Senior Living’s Super Ugly Elephant in the Room
This is a much more complex issue than I first thought.
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It Has Been A Pleasure Serving You
One single, simple comment and I went from thinking “Wow, it wasn’t that good” to “You know, he was pretty pleasant.”
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This One Will Bring Tears to Your Eyes If You Dare Watch It
On very rare occasions the best article is simply a video with little or no commentary . . . you will see why.
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Who the Heck is Blossom Collection?
Just because your residents are getting older doesn’t mean they are actually old.
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I Am Gonna Be in Trouble for This One: How to Fix the Senior Living Culture Problem in a Year or Less
We need to fire every baby boomer executive director and replace them with a millennial executive director.
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Why I Gave Each of My Team Members a Chance to Win 1.6 Billion Dollars
Yesterday, I went out and purchased each of the folks who regularly work with Senior Housing Forum a Mega Millions Lotto Ticket.
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The Insanity of Senior Living Dining
We make this so much harder than it needs to be!
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Women in Senior Living
We are starting a “Women in Senior Living” Leadership Series and there are 5 ways you can be part of it!
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Luxury Senior Living Like You Have Never Seen . . . Atria Leading the Way
Atria Senior Living and Related Companies just announced the formation of a new joint venture.
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What Would Happen to Your Occupancy or Culture if You Dreamed Big?
The article outlines 7 things you can do to promote your community.
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How Primrose Retirement Turned Their Culture Around
Primrose Retirement has had amazing, mind-blowing success in both their recruitment and retention efforts.
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I Would Rather Die Than . . . How About You CEO?
What would it be like if somehow each CEO were “forced” to live in her own community?
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Dangerous Optimistic Assumptions–Demographics Alone Will Not Fix Occupancy
A recent survey of senior living professionals showed that most respondents (65%) believe occupancy rates will improve over the next year. Wrong!
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Come On Senior Living Are We Just Going to Take This? — A CALL TO ACTION
ACRONYM recently pushed out an ad campaign that — according to them — is designed to get young people to vote. They did it on the back of older Americans.
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What You Don’t Know About the NIC Occupancy Rates That Will Thrill You
The thing you don’t know, but need to know — want to know — even if you don’t know it yet.
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This Story Could Revolutionize Your Hiring Process
Rowntree Gardens in Stanton, California, did this completely crazy thing that you might want to copy.
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Sacred Cows
“Sacred Cows” — things an organization does that everyone knows does not work or has no value.
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You Need to Fire That Person Tomorrow
While I believe senior living is unusual in that it has fewer jerks than many, if not most, industries there are some.
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Together and Separately — This Group of Leaders is Changing the Face of Senior Living
On August 30, 2018, these thought-provoking leaders gathered in Chicago for the first-ever Talent Innovation Summit!
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We Can’t Go Crazy With Worry . . . and Yet
See humans live to 150 and regenerate organs by 2020 ‘for the price of a coffee a day’ . . . really?
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How Do We Make Them Feel?
At the end of the day we are in a people business. That’s it!
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Everything You Are Doing is Wrong
I am in the process of reading an old business book titled, “The Knowledge Doing Gap”.
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The Solution to Low Income Senior Living . . . You Will Think I Am Nuts
I am constantly thinking about the low/moderate income senior living opportunity.
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30 Reasons to Attend the NIC Fall Conference
It is just about time! Are you attending?
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New Skilled Nursing Occupancy Numbers . . . It’s Enough to Drive You Crazy
Today, the National Investment Centers for Seniors Housing (NIC) released their 2nd quarter Skilled Nursing Occupancy Numbers.
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Could Bottled Water Get Your Senior Living Community to 100% Occupancy?
It’s the little things . . . seriously, it really is!
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Is This Ageist or Should it be a Regular Feature at Senior Housing Forum?
“The human race has only one really effective weapon and that is laughter.”
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That Prospect Should Be Mine . . . If Only I Knew Who It Was
This is insanely cool and will radically reduce your per lead cost.
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How Greed Made the Whole Senior Living Industry Go Crazy
In light of the reshuffling that many of the REITs are doing, this is worth talking about.
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Will Senior Living Die the Same Death that Toys R Us Did?
The real killer of Toys R Us is taking out Senior Living next and we aren’t doing a damn thing about it.
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This Has to be the Most Lamebrain Hiring Scheme I Have Ever Seen
But what if it really works?
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How $25 an Hour Caregivers Could Solve Occupancy, Workforce and Profitability Challenges
Every senior living community operates under 4 false assumptions.
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Senior Housing Forum on Tour — If This Keeps Happening I May Have to Stop
The trifecta of good tours?
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This Story Was So Abhorrent . . .
It took me more than a month to be able to write about this.
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Brookdale’s Finest Moment, But . . . Will They Seize It?
Brookdale should tell “Land and Buildings” to GO POUND SAND!
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A Problem That’s Bigger Than Ireland’s Potato Famine — Our Responsibility
Across the U.S. more than 5 million seniors are food insecure.
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Here Is the Best Senior Living Company in the Whole World
This could be a game changer for your culture!
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I Feel So Dumb, So Smart, and So Exhilarated
Trust has two dimensions . . . do you know what they are?
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Hiring People You Wouldn’t Normally Hire
It is both really good — and really bad — that we mostly get out of people what we expect of them.
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Geoffrey the Giraffe, Hell’s Angels and Senior Living
If that title does not get you to read this article I do not know what will.
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Could These 3 Questions Get You to 100% Occupancy?
Our industry can learn from the highly celebrated turnaround of Harley-Davidson Motorcycles.
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Want to Reduce Your Hospital Transfers by 80%?
Are any of you doing tele-medicine currently? If so, how is it going?
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Human Capital is Not Really the Most Pressing Problem
This drives me nuts!
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Eldermark Makes the Job of Being a Senior Living Salesperson Easier
How about a CRM that actually helps senior living communities move the sales forward?
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The Market Hammers Capital Senior Living
I am going to quit buying senior living stock.
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Starbucks Wastes Millions Proving Culture Beats Training Every Time
There is no amount of training that can fix a culture problem.
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Welltower Fixes the Broken Capital Structure – Part 2
Welltower is doing three things to fix the “over-leveraged” “Triple Net Lease” problem.
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Welltower Fixes the Broken Capital Structure — Part 1
If you were offered a mortgage for your home under these conditions, you would say “Thanks, but no thanks!”
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Don’t Lead Like Elon Musk
Being a thought leader is a privilege and an opportunity . . . don’t waste it!
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Another Way to Generate Leads . . .
Did you know there is an app that connects prospects and referral sources with senior living communities that have vacancies?
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Ghosting — The New Big Thing with Senior Living Employees
Do you have a problem with employment prospects and team members “ghosting” you?
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What A Flight Attendant Taught Me About Senior Living
We have a serious image problem!
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Senior Living Gets Attacked by Greedy Lawyers Again
One more reason we have to get better!
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What Fireworks Stands and Senior Living Have in Common
There is one on every corner and they all look more or less the same.
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How Technology Could Upend the Senior Living Industry
A must attend keynote?
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This Senior Living Company Should Scare You or Excite You!
Several weeks ago I was browsing senior living and came came across the profile of Bobby Petras, the COO of Priority Life Care.
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Will Major League Baseball Foretell the Fortunes of Senior Living
It seems as if Major League Baseball is dying!
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What Does Being in the Senior Care Business Mean?
Are we in the real estate business or something else?
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What Brookdale and the Rest of Senior Living Could Learn From…
Once again Land and Buildings is beating on Brookdale to make more aggressive changes . . . are they right to do so?
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The Consumer Complaint: No One Will Talk to Me!
When dealing with consumer complaints . . . why is it no one seems to care anymore?
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Lessons in Persistence — My First Home Run!
What’s the one thing that truly scares you — professionally or otherwise?
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The Headline: Woman, 92, Killed Son Who Tried Putting Her In Assisted Living
Why did she have such an aversion to assisted living?
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At War with a Resident’s Family
Is it ever worth the battle?
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What Are the Unintended Consequences?
What are the unintended consequences senior living as a sector operates in, develops and grows today?
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Are We Honest with Ourselves?
It is possible to be too nice, too tolerant, to the point of not being good enough and maybe even being dangerous.
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This Story Should Make You Cringe–Our Team Members’ Plight
Fed survey shows 40 percent of adults still can’t cover a $400 emergency expense.
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Could Something Like This Work in Aging Services?
What if team members actually bid for their shifts each month or week or even day?
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The Magic Foolproof Way to Avoid Being Sued
How can we balance resident requests against resident safety?
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From An Abusive Relationship to Nursing Home Administrator . . . the Beauty of Senior Living
So long ago I did this interview, it needs to be told now!
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Senior Housing Forum on Tour: I Was Invisible and It Was Not Good
Steve Moran experiences Ageism from our own industry!
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New Dining Association for Senior Living
When I was at the Argentum conference, we crossed paths and I had a chance to hear a bit about a new association, specifically the Senior Dining Association.
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Good People Hurting Good People. It Breaks My Heart
Really great leaders often have amazingly high levels of self-doubt.
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Maybe Your Problem Is That You Are Hiring the Wrong Managers
This is an industry problem and an industry opportunity.
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Will This Completely Insult Your Architect?
I was recently chatting with Ruth Neeman, AIA, one of the LWDA Principals and Director of Senior Living Studio about the importance of having plans peer reviewed.
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My Head is Going to Explode! 70+% Turnover for Some Frontline Staff?
It is articles like this that I hate writing because it makes me feel like I am a Negative Nelly.
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Such a Crazy Idea It Might Actually Work
Creating a prepaid senior living account could be a powerful way to create an evergreen prospect pipeline for your senior living organization.
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When We Are Not All We Can Be
If most taxi experiences were even close to this experience, Uber and Lyft would never ever have gotten off the ground!
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AARP Dips Into Senior Living — Does It Mean Anything?
AARP Foundation explores the use of voice technology to combat social isolation and loneliness as experienced by lower income seniors.
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The Big Buzz of Creating Community — Except That . . .
Reality is, the one common denominator with senior living residents is being “old” . . . but that doesn’t mean that residents automatically have a common bond.
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Even When It Is Not Your Fault . . . It Is Still Your Fault
It may not always be my fault (though sometimes it is), but I assume and accept that it is always my responsibility to find a solution, if I can.
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Be Very Careful What You Say and Where!
It is worth taking a minute to make sure you want to talk about a particular subject in public.
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A Lesson from HP (Yes, the Computer Company) on How Not to Sell
Is your website designed to be helpful to you or your customers? Make sure you know the difference!
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Merrill Gardens Highlights the Most Powerful Reason for Saying YES to Senior Living
For their 25th Anniversary, Merrill Gardens produced this powerful video about the power of connections.
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Done In By A Contract Nurse . . . Lessons Learned
The story was big because of the association with the Trump administration . . .
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Is Scaring Nursing Home Residents the Right Way to Run a State?
It is just kind of a stupid way to run a government . . .
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Capital Senior Living Stock Tanks . . . But You Can Call Me Pollyanna
I checked out the Capital Senior Living earnings report . . . and I just about choked.
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The Challenge of Humility
Being humble — more than anything else — is the difference between being a good leader and a not so good leader.
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Why Senior Living CEOs Should Tackle Tough Issues
Why are senior living leaders so shy about talking about anything that might even barely be controversial?
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This Is Really Cool and It Has to Mean Something to Senior Living
I am scratching my head about why I had not seen it before . . .
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I Am So Discouraged By This . . .
It is our job to be the helping experts so families can figure out how to create the highest possible quality of life for the elders being served.
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How One Senior Living Organization Is Going to Solve Its Labor Shortage Problem
This is a story I absolutely had to write about!
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What Would Happen if Walmart Bought Brookdale?
Imagine if Walmart purchases Humana and then turns their eyes on Brookdale, which seems to be a bargain at today’s prices.
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Opportunity or Threat to Senior Living
On March 22, 2018, the Wall Street Journal published an article titled “Retirees Reshape Where Americans Live.”
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What Are We Going to Do About This — New Occupancy Lows?
On April 12, NIC released the Q1, 2018 occupancy numbers for Senior Living (including Assisted Living, Independent Living, and Memory Care).
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Is Skilled Nursing a Disaster or Something Else?
I continue to believe nursing homes are never really going to come back.
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Could Senior Living Be The Road to Wellville?
I find myself wondering if it would be possible to build a modern sanitarium style community.
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Will This Solve All Your Transportation Problems?
It seems weird to me but this is a subject that is virtually never talked about . . . transportation is a huge headache for most senior living organizations.
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What If Jeff Bezos, Amazon and Whole Foods Went Into the Senior Living Business?
I often wonder if this is the single biggest threat to traditional senior living and senior living operators.
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The Next Big Employee Engagement Tool: A Voodoo Doll of the Boss
Oh, how I hate this story. Because the premise is so “all wrong”
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When Things Are Going Bad and Nothing Is Working
Asking for help could make all the difference in the world between success and failure.
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