Older Is Bolder: Rewriting the Story of Aging
Paula Ledbetter and Angela Lyonsmith of Mather discuss Older is Bolder, a movement challenging how society thinks about aging.
Read MoreAuthor: Steve Moran
Why Your High-Performing Team Secretly Hates Their Job (And What You’re Missing)
You can create the greatest working environment, and yet, if your team’s perception is that you, as a leader, don’t care, it doesn’t matter.
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STOP Underpricing Senior Living: Why You Need to Raise Rates 30-50% NOW
Imagine that you could double the number of resident care aides. How much are the possibilities of a better experience?
Read MoreBeyond the Algorithm: Real Growth with Michelle J Raymond
Michelle Raymond, founder of B2B Growth Co, explores what authentic growth looks like in a world obsessed with metrics.
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You Think Everyone is On The Same Page — They Aren’t
Some people will be aligned with your takeaways. Others walked out of that exact same meeting with a completely different impression.
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Great Leaders Know Their Team’s Story — Do You?
This is the leadership stuff that no one ever talks about but is critical: when you know someone’s story, everything changes.
Read MoreHow Andy Eby is Using Technology to Transform Senior Care
Andy Eby joins Steve Moran to discuss how wearables, machine learning, and generative AI are reshaping what’s possible in senior living.
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The Leadership Practice Hiding in Plain Sight
When you do this, pick the resident or resident family you like the least, not your favorite. Doing this one thing will be much more impactful.
Read MoreAny Dumb-Ass Can Do It: A Conversation with Garry Ridge
Garry Ridge shares his philosophy: serve your people first, and they’ll delight customers who will delight investors—no MBA required.
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The Sacred Responsibility Of Leadership
Great leaders don’t just find great people — they build them. They create cultures where ordinary people can do extraordinary things.
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GIDDY About Senior Living: Bold Leaders Transforming Our Future
They’re dreaming big dreams for their organizations and our industry. But I can tell you this: it will be something amazing.
Read MoreBeyond the Paperwork: How AI Is Reshaping Senior Living Operations
Steve Moran is joined by Katherine Wells, the CEO of Serenity, to discuss how technology is reshaping senior living.
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This Practice Will Transform Team Performance
Do you know what your team members’ goals are and how they’re doing reaching them? Before you respond … read this.
Read MoreShaping the Future of Senior Living with Rob Liebreich
Steve Moran sits down with Rob Liebreich, CEO and President of Goodwin Living, to explore the future of senior living.
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Mission-Driven Teams: Why Your Company Needs a New Boss 🎯
Here’s the truth: if your people aren’t following the mission, they’re just following you. And when you’re gone, so is the direction.
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EXPOSED: The Senior Living Company That Lied on Stage
With most of the recent reviews being 1 star. The complaints are pretty standard, but all boil down to a single thing: “Management doesn’t care about us.”
Read MoreReimagining Connection for People With Dementia
Steve Moran talks with Sharon Johnson, Executive Director of the I’m Still Here Foundation, to discuss technology advancements for dementia.
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Critics Are Saying I’ve Gone Too Far
It’s only fair to talk about problems when you offer a better way. The potential for transformation grows exponentially!
Read MoreWhen Occupancy Rises is Compassion Tested?
Steve Moran sits down with Michael Manuel, CEO of Next Level Senior Living, a company rewriting what growth looks like.
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As a Leader, Do You Have Whiteboard Thinking?
The secret to Nvidia’s relentless innovation lies in their willingness to erase even their best ideas to make room for better ones.
Read MoreBeyond the Dashboard: Making Digital Health Work in Real Life
Steve speaks with Dr. Katherine Kim to explore how technology can make care more human, not less, in a new episode of #TechTuesday.
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Experts and Gurus
Foster creativity and generate a lot of laughs along the way. Do this once, and you will want to do it again and again.
Read MoreSolving the Toughest Decisions in Senior Living
Lola Rain discusses her “Watch What You Say” initiative, why she launched The AGE-Gency, and the experience of having a parent with dementia.
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It’s The Little Things
If you want to wow your team next week, find one little thing you can do that will blow them away.
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The $50,000 Cup of Coffee
It, of course, was more than just a cup of coffee. It was how they thought about caring for elders and their family members.
Read MoreA Crashcourse on AI Agents for Senior Living
Veronica Carr joins Steve Moran in another episode of #TechTuesday to walk us through the creation of #AI agents in real time.
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Why Brookdale’s Next CEO Needs To Demote Himself Immediately
They need to be thinking about how to create wow experiences, in particular for residents and family members.
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Solving The Loneliness Epidemic
But if you’re one of the millions who struggle with this, know that it can and will get better. You just have to make the call.
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Could Making Aging Simple Be The Holy Grail?
Growing older isn’t just challenging — it’s overwhelmingly complicated. Here’s the brutal reality: Health becomes a full-time job
Read MoreA Conversation With Juanmari & Freddie Molina
Juanmari & Freddie Molina join Steve Moran to discuss senior living in Mexico. Sharing insights on the future of the market.
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Turning Senior Living Into a “Love Experience Delivery System”
The “but why?” question should be central to our thinking. How do we actually get beyond those basics so that senior living has real meaning?
Read MoreThe Merge of Tech and Brain Health
Matthew Edgerton, Founder & CEO of Cogensus, returns to Tech Tuesday with Steve Moran to unveil their new prototype.
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Get Better Feedback From Your Team Members
The traditional way of getting feedback from team members often leaves most leaders frustrated. Here is the solution …
Read MoreA Conversation With Susie Singer Carter
Susie Singer Carter, of No Country for Old People: A Nursing Home Exposé, joins Steve Moran to discuss the creation of the documentary.
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Rethinking Failure
At first, it was just me, then a small team. I owned all the successes and, more importantly, the failures. But now…
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Old Geezers Still Dream …
Just because you’re up in years some doesn’t mean you don’t have hopes and dreams and aspirations just as much as younger people do.
Read MoreIs AI a Thing of the Past?
Steve Moran is joined by Tech Tuesday Producer, Jada Clint, to discuss the use of AI in the industry, and whether or not it’s here to stay.
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5 Ridiculously Wrong Things With This Post
If senior living is truly about creating exceptional experiences for residents, we need to start giving them real budgets to create real experiences.
Read MoreThe Future of Foresight
Brett Landrum of ProcareHR, joins Steve Moran to discuss all your burning questions surrounding the new chapter of Senior Living Foresight.
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“You Wont Believe What My Boss Just Did”
Have you ever said, ‘I can’t believe what my boss just did?’ And I bet it was always something negative, something bad.
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Could This Be The Sales Message Senior Living Needs?
People don’t buy products; they buy back their lives. They buy hope. They buy the promise of reclaiming what aging tried to steal.
Read MoreTech That Answers the Call
Kyle Keeker and Jessica Pearson join Steve Moran to discuss new technology and emerging call systems in the senior living space.
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The 5-Day Impact Challenge: Transform Your Team One Story at a Time
This week-long challenge might just be the most meaningful thing you do as a leader this year.
Read MoreA Conversation With Dean Solden
Dean Solden joins Steve Moran to discuss the incremental improvements that will make senior living better.
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Make This Your Leadership Secret Weapon
If you’re thinking, “Steve Moran has lost his marbles,” I get it, but first, hear me out.
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Up to My Armpits in Pee and Poop
This is the brutal truth about caregiving that the how-to articles and expert advice columns don’t capture.
Read MoreHousing Is Healthcare: A Conversation With Jake Rothstein
Jake Rothstein, the Founder and CEO of Upside joins Steve Moran to discuss his vision for transforming senior housing.
Read MoreWhat’s Really Going on at NIC?
Steve Moran & Lisa McCracken discuss what to expect when decision-makers across the industry come together for the 2025 NIC Fall conference.
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STEAL This Million-Dollar Mission Statement
On the surface, this sounds ridiculous. A spray oil company creating memories? Yet this “audacious” goal has turned them into an unstoppable force.
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What I’m Most Excited About at the 2025 NIC Fall Conference
For me, the best part of NIC is always the people. But I also look forward to those “can’t-miss” sessions that help us see where the industry is headed.
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Does the Industry Have a Responsibility …
What if we were publicly and loudly outraged when a company causes great harm to people? It seems like we should do something, rather than nothing.
Read MoreThe AI Boom Is Here! Will You Be Left Behind?
Veronica Carr joins Steve Moran to think big about the next few years of senior living, and what role AI will play.
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6 Words of Wisdom
As a leader, you have lots of wisdom. What is often neglected is the reality that every single team member has some wisdom.
Read More“I’m Still Here” — Rethinking Memory Care with Dr. John Zeisel
Steve Moran talks with Dr. John Zeisel, about maintaining connection and purpose for those living with Alzheimer’s and dementia.
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Stop Celebrating This Way: Why Your Team Deserves Better Recognition 🎯
When people do great things, they should be celebrated. When they’re celebrated for being part of something much bigger, they are happier.
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What a Crazy Idea … What if We …
I then got to contemplating what it would be like if a senior living community, a senior living organization, made a deliberate decision to overstaff …
Read MoreRewriting the Script on Aging
Steve Moran and Jeffrey Cole, director for the Center for the Digital Future, discuss how aging is portrayed in the media and why it matters.
Read MoreHow Technology Enables High-End Senior Living
Scott Goldberg joins Steve Moran to discuss Atlas Senior Living’s newest smart-home technology and what’s next in Senior living.
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The Guilt-Free Guide To Saying No: Your Sanity Is at Stake 🚫
It’s okay to say no to people’s requests. I’m not exactly an expert at this, but perhaps these 8 principles will help!
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My Very Own Attacker – So Honored …
You would think that responding is very important to my critic, and yet, as of the time I wrote this article, he had not responded to my post.
Read MoreOnline Learning: Helpful or Wasteful?
Steve Moran and Jamie Sarsfield discuss how online learning can transform to meet the needs of organizations and create value.
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What Are Your Real Priorities? Do You Even Know?
Your team watches how you spend your time. They mirror your priorities. If you’re constantly in crisis mode, they will be too.
Read MoreCreating a People First Culture
Denise Boudreau of Drive Culture Outcomes, and Martha Atwood, of Sequoia Living join Steve Moran to discuss creating great work culture.
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Winners and Losers — Which Are You?
Winners know there’s another day coming. Another opportunity waiting. More success around the corner. It’s all about mindset …
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Senior Living’s Untapped Healthspan Goldmine
If we are already doing it — focusing on it, helping residents with healthspan — why not expand that to family members and even team members?
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No One Writes a Bad Review Because …
When you do this, those complainers will turn into your biggest fans. They will write the reviews you really want, and they will give you testimonials.
Read MoreA Conversation With Dwayne Clark
Aegis Living found themselves confronted with a story that didn’t tell the entire story and Dwayne Clark joins us to set the record straight.
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It’s Time to Ditch The Feedback Sandwich
Psychologist Adam Grant, in his Substack article titled “Stop serving the compliment sandwich,” offers several reasons why it’s not that effective …
Read MoreHow Will AI Affect the Senior Living Industry?
Veronica Carr joins Steve Moran to share the AI-powered tools she’s used to solve the biggest problems we face today.
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Senior Living’s Death by a Thousand Cuts: How Nickel-and-Diming Kills Customer Loyalty
We have this great opportunity to figure out how to create something that consumers will love, that will make people proud to be customers.
Read MoreA Conversation With Sean Kelly
Sean Kelly, the CEO of FrontPorch, joins Steve Moran to discuss the state of senior living and making a difference in the industry.
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The Weird Kid In Class
What if the employee everyone wants to fire is actually your biggest leadership opportunity? You might be their last chance at a career breakthrough.
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“Clock Creep” Is Quietly Crushing Your Business
If you have a handful of employees padding their hours, it starts to have a real impact on the budget and the bottom line.
Read MoreA Wicked Technology Has Hit the Market
Alli Truttman, the CEO and founder of Wicked Technologies, joins Steve Moran to discuss better incontinence products for aging adults.
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How Well Do You Know Your Team?
You will lead better when you do this, you will be more effective and do a much better job of tapping into their strengths.
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WSJ Takes on CCRCs and the Not-For-Profits
There are things that could be done. It is something the senior living industry should be talking about.
Read MoreA Conversation With Isabelle Guarino
Isabelle Guarino of the Residential Assisted Living Academy discusses the industry should pay more attention to residential assisted living.
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What if You Had To/Got To Reinvent Your Culture From Scratch?
You can still redesign intentionally. These questions will help you identify what needs to change and what’s worth keeping
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Don’t Let Them Fool You or Guilt You
Acknowledge that it is different for everyone and that some journeys are easier than others — which also means some are harder than others.
Read MoreThis Agetech Makes Senior Living More Affordable
Stuart Hamilton, the CEO & Founder of Amba Health and Care, joins Steve Moran to discuss the practical applications of sensor technology
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5 Practical Tools to Help Your Team Feel Understood
Here are five proven tools to bridge the understanding gap without turning your workplace into group therapy.
Read MoreA Conversation With Brenda Johnson
Brenda Johnson, the Vice President of Operations at Ebenezer, joins Steve Moran to share her leadership insights.
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The Secret Everyone’s Thinking: “I Wish You Understood Me Better”
Leaders who master this create psychological safety not through policies or programs, but through genuine human understanding. They build loyalty …
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Have We Fallen in Love with Our Staffing Crisis?
The staffing crisis has become our industry’s constant companion, offering a strange comfort in its familiarity.
Read MoreA Conversation With Ishan Patel
Ishan Patel, the founder and CEO of Audien Hearing, joins Steve Moran to discuss making his solution the #1 OTC hearing aid technology brand.
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Weaponized “Journalism” Against Senior Living
Writers claim they’re committed to righting wrongs, exposing injustices, and making the world a better place. This is almost never true.
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I’ve Never Apologized for Anything — And That’s the Problem
There’s a belief among some that apologizing makes you weak. That it diminishes authority. But the research tells a different story.
Read MoreA Conversation With Scott Collins
Steve Moran is joined by Scott Collins to discuss Aging Technology and the need to have better ways to talk about solving problems.
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Leaving Senior Living – Wrong Priorities
The future of senior living depends on our ability to remember why we’re here in the first place: to serve our elders with compassion and excellence.
Read MoreA Conversation With Howard Gleckman
Howard Gleckman joins Steve Moran to discuss the future of senior living and the current state of the world.
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The ONE Thing Your Team Members Crave Most (It’s Not What You Think)
There are many things that create a great workplace environment for team members. But this one crushes all the rest.
Read MoreAI and Agetech: A Conversation With Fahad Aziz
Fahad Aziz, the founder of PuppyDog.io, joins Steve Moran to discuss using AI to gather prospects and how it’s transforming AgeTech.
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When Someone Really Screws Up and You Still Want to Help Them
The magic 19 words to turn a very difficult situation or conversation into an encounter with an amazing positive outcome.
Read MoreA Conversation With LisaAnn Shelton
LisaAnn Shelton, the CEO of Insight Consulting joins Steve Moran to share her insights on the industry and what’s next in senior living.
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Do You Have a River of Thinking Problem?
Your rivers of thinking either carry you toward your goals or away from them. The question is: Are you steering the boat, or just floating downstream?
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Stories to Steal: Senior Living Saved My Life
He told me this story about how their community saved the life of a resident. Steal this for your next sales presentation.
Read MoreWhat Happened at the Longevity Venture Summit?
Mary Furlong joins Steve Moran to recap the 2025 Longevity Venture Summit and break down anything you missed.
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The Thing That Worries Me The Most
I know there will always be bad things that happen and operators who only care about profits. But you can do something …
Read MoreA Conversation With David Mills
David M. Mills, the President and C.O.O of AgeWell Living joins Steve Moran to discuss the future of senior living.
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This One Question Will Expose Your True Workplace Culture
According to Michael, the response to this question says everything about the experience people are having at work. “Are you willing to give extra effort?”
Read MoreThe Residents Speak on Tech
Jack Cumming and Leo Nikora join Steve Moran to discuss the resident perspective on tech in the senior living industry.
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Do You Know You Are Changing The World?
The magic isn’t just in doing this once — it’s in making “impact awareness” a regular part of how you lead.
Read MoreA Conversation With Sean Kelly
Sean Kelly, the CEO of FrontPorch, joins Steve Moran to discuss promoting culture and community to make a difference in the industry.
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5 Game-Changing Strategies That Skyrocket Team Engagement 🚀
Implement these five strategies and watch what happens: Your joy quotient goes way up. Your turnover and job dissatisfaction go way down.
Read MoreIs the Industry Ready for the Agetech Boom?
Danielle Duplin, the President of FreeWind Productions, joins Steve Moran to discuss what’s next in the world of AgeTech.
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Stories to Steal: I Can Walk Again
Leon Grundstein shared a story with me about how a resident transitioned from being confined to a wheelchair to walking unassisted.
Read MoreThe Dramatic Increase of Homelessness Among Seniors
Ken Lund joins Steve Moran to discuss the future of senior living and the dramatic increase in homeless persons within our aging population.
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Don’t Deliver Bad News like Delta
It is critically important for leaders to think about how the audience will react to their messaging. In this case, Delta customers were not fooled.
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I Finally Figured Out Why I Get Wiggy About the Anti-Ageism Movement
This does not mean that I don’t love my age; the truth is that there are many parts of being younger that I miss a lot.
Read MoreA Conversation With the Founders of Ascent Living Communities
The Founders of Ascent Living Communities join Steve Moran to discuss how they’re using technology to run their communities.
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The Secret Team Building Exercise That Transforms Culture (While Boosting Sales)
This activity, in one fell swoop, will create stronger teams and accidentally make sales and marketing a whole lot easier.
Read MoreMoving to Margaritaville?
Mary Ann Donaghy joins Steve Moran to discuss moving to Margaritaville, the lessons to be learned and the path forward for senior living.
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FEARLESS Fluid Leadership: Rise, Fall Back, Dominate 🔥
It is the natural tendency of leaders to cling to power. But what if being a great leader meant letting go of power?
Read MoreWill This Digital Marketing Change Your Life?
Dennis Yu, the CEO of BlitzMetrics joins Steve Moran to discuss digital marketing and how to make the most of LinkedIn.
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Life for Senior Living Employees: From Bad to Worse?
How do you see senior living leaders navigating these shifting workplace expectations while maintaining the human-centered care that defines our industry?
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Some Senior Living Company Should Hire This Guy
Imagine having him, having someone like him, working in your senior living organization doing this kind of powerful storytelling.
Read MoreA Conversation With Joe Jedlowski
Joe Jedlowski, the Chairman and CEO of Distinctive Living, joins Steve Moran to discuss the future of senior living.
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Richard Branson’s One-Sentence Business Revolution
In Branson’s world this means leaders need to genuinely care about people and they need to hire people who genuinely care about people.
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Do We Need a Moment or Three of Self Reflection?
What would make me brag that my mom or dad lived in senior living? That should set the minimum standard. This would be a good start.
Read MoreIs Digital Physical Therapy the Next Big Thing for Senior Living?
Seth Bornstein, the Director of Product for Kemtai joins Steve Moran to discuss AI guided exercise for aging adults.
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The Love Your Team Craves – And How To Deliver It Without Breaking a Sweat
This one activity should actually become a part of your daily practice. It will transform the personal and work lives of those you lead.
Read MoreA Conversation With Greg Puklicz
Steve Moran is joined by Greg Puklicz, the President of 12 Oaks Senior Living, to discuss the current state of the industry.
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Essential Job of Leadership
That’s the true measure of leadership success — not what you do, but who you develop. It’s the ripple effect you create through others.
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A Radical Approach to Solving The Problems of Growing Older …
Which of these problems could you solve today, creating opportunities to deepen your consumer base and to add revenue streams to your organization?
Read MoreA Conversation With Michael Skaff
Michael Skaff, the Chief Information Officer of Sequoia Living joins Steve Moran to discuss the future of tech and AI in senior living.
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5 Practical, Powerful Anchoring Activities for Teams
These will be game changers in your quest to create the perfect work environment where everyone loves coming to work.
Read MoreIs This the New Way to Build Senior Living to Improve Everything?!
Ben Seagar, the Principal of KTGY joins Steve Moran to discuss modular building techniques for senior living.
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A Crazy Simple Way to Create Lasting Change in Your Teams
Have you ever come up with a great idea that you want, and need, your team to implement, and they all seem on board, but it goes nowhere?
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More Powerful Than You Can Imagine
It is a powerful portrayal of how much people who work in senior living care about the happiness of residents and family members.
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My Letter to Brookdale – Ignored …
It may be that I am not the right person to fix Brookdale, but the one tune that keeps running through my head is this …
Read MoreA Conversation With Matthew Edgerton
Matthew Edgerton, the Founder of Cogensus, joins Steve Moran to discuss AI that could help diagnose the cognitive health of older adults.
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Who Should Be Innovating In Your Organization?
The most successful innovation leaders don’t say “follow me” — they say “I believe in your vision. How can I help make it happen?”
Read MoreViva Senior Living Is Doing Some Cool Stuff
Steve is joined by Heather Terhark and Afrika Parks to discuss creating great resident and team experiences.
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This Tried & True Leadership Wisdom is Completely Wrong
Imagine instead your team members, even those on the front line, being part of the goal-setting process
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Toxic Fear In The Workplace …
Team members will never tell you that fear is a problem. It is worthwhile to be honest with yourself about this.
Read MoreA Conversation With Mary Furlong
Mary Furlong joins Steve Moran on #TechTuesday to give us the behind-the-scenes details on the Longevity Venture Summit.
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How Senior Living Could Save The Healthcare System
Sometimes the best way to save money is to spend money which is why there is an increased focus on healthy living. Here is why it would save billions …
Read MoreA Conversation With Carmen Fronczak
In a new episode of #ForesightTV, Steve Moran is joined by Carmen Fronczak, the CRO of Friendship Village STL to discuss their waitlist.
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Is Toxic Positivity Crushing You and Your Organization?
You give positive feedback and suddenly that team member is doing too many things wrong, or one or two big things wrong.
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I Am Paralyzed
I don’t want my getting old to be like my stepfather’s getting old. I want to do it better for me and for my kids.
Read MoreThe Future of Tech in Senior Living
Steve Moran breaks down the state of tech in the industry, and what the future looks like in this new world of AI.
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I Am Ready To Move to Brentwood, TN …
For all my criticism, I have always believed, and I continue to believe, that Brookdale could be the industry leader in everything.
Read MoreA Conversation With Nathan Jones
Steve Moran is joined by Nathan Jones, the CEO and Founder of Dash Media to discuss creating videos and testimonials for lead generation.
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When Nice Is Not Nice at All
If we are truly interested in being better humans, better at our jobs, we need people who are willing to be our truth tellers.
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Pacifica Senior Living: Getting It Right
It was shocking news … that Pacifica Senior Living had “gone belly up.” Actually, it’s dramatically different from what’s been reported.
Read MoreHow to Better Understand Your Employees
Kaspara Cochrane and Myia Sittig of Procare HR dig into the truth of engagement surveys with Steve Moran in #WorkforceWednesday
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We Should Be Dream Makers
As I dreamed about making dreams for older people, I came to the realization that senior living has this unique opportunity to be the maker of dreams!
Read MoreA Conversation With Lucas Yoquinto
Lucas Yoquinto joins Steve Moran to discuss his new book, “Longevity Hubs” in a brand new episode of #TechTuesday.
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As a Leader, You Are Scarier Than You Think
The people who report to you are a little bit intimidated by you, even a little afraid. You can make it a lot better by doing this …
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Three Big Impressions From Senior Living 100
I came away from Senior Living 100 feeling very optimistic about senior living and the role it plays in making the world a better place to live
Read MoreA Conversation With Mitch Braff
Steve Moran is joined by Mitch Braff, the CEO of LiquidView to discuss seeing sights from all around the world from the window of your home.
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It Is So Damn Hard
Leading well is really hard. Asking questions is one of the most important and difficult aspects of leading.
Read MoreTech That Transforms Your Community
Amanda Tweten and Stephanie Harris join Steve Moran to discuss the tech that transforms Arrow Senior Living.
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I Have Strayed Too Far
There are things you can do — simple things, easy things — that can transform a workplace culture into something wonderful and amazing.
Read MoreA Conversation With Carl Hirschman
Steve Moran is joined by Carl Hirschman, President of Longevity Senior Living, to discuss his unique approach to transforming the industry.
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The Shoes I Will Never Walk In
It needs to be said that this diversity also means harder conversations, but those harder conversations make us better.
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Opportunity in Chaos
We are an industry that is largely driven by this idea that when done right, senior living is an asset class that can be a cash cow.
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Unreasonable Advocates
If you embrace them you will discover they can be your biggest fans, your biggest help. They can transform your community into something wonderful.
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What Is Senior Living?
Perhaps the real problem is that the goal is more about creating pots of gold than providing optimal experiences for older people and their family members.
Read MoreUsing Sensor Technology to Improve Quality of Life
Steve Moran is joined by Steve Popovich, the CEO of Clairvoyant Networks, to discuss his journey to create better monitoring technology.
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Walmart Makes the Case for Senior Living
These stories should never depress us, but should always inspire us to dream of what can be and spur us into action.
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M&M’s and Senior Living
What if senior living were something like M&M’s: cool, special, a privilege … a special kind of club.
Read MoreUsing Music to Bring Out the Best in Senior Living Residents
Rachel Francine, the CEO of Singfit, joins us to discuss how music is a powerful and under-utilized tool to improving the lives of residents.
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Gene Hackman and the Case for Senior Living
Every time I see another story about his death I find myself thinking … if only they had been living in a senior living community …
Read MoreUsing Technology to Improve Brain Health
Steve Moran is joined by Nick White, founder of Thinkie, to discuss how technology is being used to improve brain health.
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Stories to Steal: Love and Food
Because every story shared is another step toward changing perceptions and showing what truly exceptional senior care looks like.
Read MoreVisual Story Telling – A Tough Old Bird
Join Steve Moran and Jason Crowley, winner of the 2024 Bob & Diane Fund grant, to discuss “A Tough Old Bird.” Alongside Gina Martin.
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Beware of the Experts
Join me in my time machine and let’s take a journey back to the fall NIC conference 10 years ago. There was one thing everyone was sure of …
Read MoreHow Tech and Data Are Propelling Asbury Communities
Steve is joined by Doug Leidig and Briana Stewart of Asbury communities to discuss how tech and data transform their organization.
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Stories That Change the World
Believe it or not we are all natural storytellers, though perhaps we are losing this natural ability. Here are some tips!
Read MoreA Conversation With Joe Jasmon
Joe Jasmon, CEO of American Healthcare Management Group, joins Steve Moran to talk about Elevate Senior Living.
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The Radically Right Positioning for Senior Living
We need to be more aggressive about positioning senior living. Imagine that we pushed the envelope and did side-by-side comparisons …
Read MoreRevolutionizing Labor Management
Join Steve Moran and Matt Strange of ProcareHr to discuss how companies are shifting their approach to labor management.
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Your Worst Employees
When you keep your worst employees, you in effect hand them control of your company. They set the standard for other employees’ behavior.
Read MoreThe Emerging Age Tech Panel
Join us for a panel on what’s new in Age Tech featuring guests: George Chatzipirpiridis, Rick Voight, and Joshua Freitas.
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The Future of Senior Care: Why AI Is No Longer Optional 📈
If there were ever a reason for senior living (and health care) to embrace AI, this is it. A recent study demonstrated that OpenAI (ChatGPT) was better at diagnosing …
Read MoreA Conversation with Patti LaFleur
Patti LaFleur joins Steve Moran to discuss Lorenzo’s House, an organization bringing light to early-onset dementia.
Read MoreWhat’s Going On at NIC 2025?
Steve and Lisa McCracken discuss what to expect when thousands of decision-makers across the senior housing industry come together.
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Why Senior Living Companies Should Quit Being Senior Living Companies
I am suggesting that they expand their services to be the place people go, as they grow older, to figure out how to live amazing, wonderful last-chapter lives.
Read MoreCan You Run Your Entire Business on AI?!
Susan Black of Wowzitude joins Steve Moran to discuss incorporating AI into the everyday work tasks you find daunting.
Read MoreA Better Alternative to APFM
Allyson Schloming and Mark Wolff join Steve Moran to discuss why certified referral agents should be your best friend.
Read More
Get More Referrals …
This is one of the most brilliant simple ways for senior living communities to get more and better leads.
Read More
👀 The Leadership Shift That Changes EVERYTHING
Every leader has a style, and that style is mostly determined by how they have seen others lead and what is comfortable for them.
Read MoreReinventing the Bathroom Faucet
Steve Wadell, Founder and President of Nasoni, joins Steve Moran to discuss revolutionizing the everyday product.
Read MoreHow You Can Get More Family and Friends Referrals
Steve Moran is joined by Courtney Bayron of SageAge to discuss getting more referrals and increasing their quality in your communities.
Read More
A Miracle or Something Else?
If every executive director led like she did, turnover would be low and occupancy through the roof.
Read MoreThe Art of Storytelling: A Conversation With Russell Rush
Steve Moran is joined by Russell Rush to give practical storytelling tips that elevate the senior living experience.
Read More
Making Residents Love You
A great senior living experience (or a not so great one) is completely dependent on how the executive director leads a community.
Read MoreRedefining Senior Living: A Conversation With Kristy Yoskey
Join Steve Moran and Kristy Yoskey of Point Click Care for a deep dive on how senior living communities can elevate the resident experience.
Read More
What the DeepSeek Saga Means to Senior Living
It was a rough day, with massive amounts of value wiped out when NVIDIA dropped by around $25 per share.
Read MoreA Conversation With Paul Mullin
Steve is joined by Paul Mullin, the Co-Founder of the Flatiron development group, to discuss the future of senior living, longevity, and AI.
Read More
The Domino’s Pizza Strategy That Could Transform Senior Living Forever 💡
In every family’s life, there is a need for a break when being a family caregiver — events everyone needs to attend, for multiple hours or even overnight.
Read More
If I Have This All Wrong, Tell Me
Senior living might be the most collegial industry in the world. I hear it all the time: “We are not really competing with each other.”
Read MoreAI Mascots: Charter’s Secret AI Weapon
Steve is joined by Hilary King to discuss using tech throughout the Charter Senior Living organization, including AI-powered chatbots.
Read MoreHow You Can Get More Family and Friends Referrals
Steve Moran is joined by Courtney Bayron of SageAge to discuss increasing referrals and their quality in your communities.
Read More
What If Senior Living Were This Magical?
Here is the idea: Once a month, or even better, once a week, a group of team members got together and did this …
Read MoreBetter Models for Senior Living, a Conversation With Kai Hsiao
Kai Hsiao and Steve Moran discuss how senior living models differ worldwide and what that might mean to other senior living operators.
Read More
Is It Really Profits Over People?
If you have a company or community that is stuck, let’s talk. I can help faster and easier than you can imagine.
Read MoreHow Outsourcing Can Transform Your Organization
Steve Moran and Punit Somani of QX Global will discuss how the strategic use of outsourcing can help senior living communities.
Read More
Senior Living and CES: Marriage Made In …
I am not quite sure I am ready to move CES to my “every year” conference schedule, but it is heading in that direction.
Read MoreDrama Free Teams in 2025
Steve Moran is joined by Dennis McIntee to discuss eliminating drama in your organization and becoming a more effective leader.
Read More
It’s Ridiculous: We Don’t Even Understand Our Own Audience
This is a wake-up call …. When Nvidia, now the leading player in the development of graphics and AI chips, was about 10 years old …
Read MoreWhat Happened at CES?!
Steve Moran and Lola Rain deep dive into the insights and discoveries made at CES 2025 and how will they impact the future of Senior Living.
Read More
The Real Reason Your Community Has Low Occupancy
When occupancy is low, the sales personnel become the proverbial scapegoats — promptly shown the door, replaced … and the cycle nauseatingly continues.
Read MoreA Conversation With Justin Wray, President of Jaybird Senior Living
Steve Moran is joined by Justin Wray to discuss his approach to senior living and how it will serve the emerging Baby Boomer consumer.
Read More
The Unspoken Twister Game: Your Incentives
What are you actually incentivizing? Not what you say you value — but what your people see. The answer could redefine your company’s future.
Read MoreUnpacking It and Cyber Security in Senior Living
Steve Moran is joined by Ephraim Ebstein, the founder of FIT Solutions, a Foresight Partner, to discuss all things IT and Cyber Security.
Read More
6 Opportunities to Transform Senior Living in 2025
The good is that everyone knows what senior living, assisted living, and memory care mean. The bad is that they (mostly) still see them as less desirable options.
Read More
30 Days to Disaster — What Would You Do?
By Steve Moran I am deep into the book The Nvidia Way, by Tae Kim, a fascinating tale of near...
Read MoreA Conversation With Amy Silva & Samatha Fischgrund
Steve Moran will be talking to Amy Silva and Samantha Fischgrund about creating great experiences for residents and team members.
Read MoreA Conversation With Stephen Ewell
Steve Moran is joined by Stephen Ewell to talk about how technology impacts the lives of older people and how it will improve senior living.
Read MoreA Conversation With Ryan Rasar
Steve Moran will be joined by Ryan Rasar, the CXO of Leisure Care about what great experiences look like and how to create them.
Read More
The Assisted Living Journey Is Over — for Now …
It was like staying in a two-star roadside hotel where you get a more or less clean room, a bed to sleep in …
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Senior Living Operator: Who Is Your Customer?
The underlying problem is that most senior living organizations have not really thought through who their customer is.
Read MoreOpportunities and Threats: A Conversation With Jamie Spencer
Jamie Spencer, the Chief Financial Officer at Ingleside, talks about the current and emerging opportunities in the senior living space.
Read More
Make Me Ask Again and Again …
Maybe before you quickly label a family member or a resident as a troublemaker, it would be worthwhile looking at how the staff contributed to the problem.
Read MoreWhat’s Really Happening With AI in Senior Living
Laurie Orlov joins Steve Moran to talk about their recently released comprehensive report on how AI is being used in Senior Living.
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Senior Living Operator … What Am I Paying You For?
I know this is one community and one organization, but I promise you these are widespread problems, and they make people not trust senior living.
Read MoreThe Resident Perspective: A Conversation With Jack Cumming
Jack Cumming the most famous resident in the senior living industry will join Steve Moran to discuss what makes a great resident experience.
Read More
We Should Be Paying More Attention to This Guy …
He has a number of unique leadership traits that are worthy of exploration. One in particular could be transformative for senior living organizations.
Read More
Do You Lead Ears-First? Find Out Now!
I created this 15-question assessment that will allow you to assess your capacity to listen.
Read MoreA Better Way to Train Your Team
Steve Moran will be joined by John Greaves to discuss an AI-driven platform that allows salespeople to dramatically improve their performance.
Read MoreWhich is More Effective Direct Mail or E-Mail – The data is in!
Steve Moran will joined by Malissa Illiano from Sage Age to discuss taking maximum advantage of this research.
Read More
Don’t Make Me Ask Twice — Where Is the Remote?
I had an expectation that the community would do more to encourage involvement, but that has not happened and maybe it is an unreasonable expectation.
Read More100% Occupancy – What It Takes
Jayne Sallerson the CEO of Charter Senior Living speaks about operational excellence and how their communities are getting to 100% occupancy.
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Laughing in the Face of Frustration: The Not-So-Secret Hike in Moving Fees
We need to be talking a lot more about how important it is to create amazing family experiences, something that seems to get little attention.
Read MoreThe Role of Technology at Milestone Senior Living
Steve will be talking to Cayden Ridgeway, the Chief Strategy Officer at Milestone Senior Living about their technology use today.
Read More
Chainsaw Attack on Senior Living
We create plans, we think about contingencies, so that when something extraordinary happens, we are ready. Yet a case like this would be impossible to predict.
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Talk, Don’t Brag: An Unconventional Use of LinkedIn
When you do this, you will have higher job satisfaction, lower turnover. You will attract more job candidates and better job candidates.
Read MoreLet’s Talk Turkey (Tech)
Restaura CIO David Leuci joins Steve Moran to talk innovation in dining and shaking up the industry with cutting edge tech.
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Tailspin or Turning Point? What Senior Living Can Learn From Boeing
Before making any decision ask, “Does this make for a better resident experience? And be honest with the answer.
Read MoreA Conversation With Kent Mulkey
Kent Mulkey has been writing articles for Foresight for over a decade now. He joins Steve Moran to talk about his experience in the industry.
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3 Questions That Make Senior Living Pros Hide Under Their Desks
Whether you’re a senior living owner/operator or a solution provider, you need solid answers to these critical questions …
Read MoreA Conversation With Simon Chappuzeau
Simon Chappuzeau joins Steve Moran on #TechTuesday to divulge the secrets to success on LinkedIn and how to create quality content.
Read MoreMemory Care Residents Embrace their Inner Dance Moves
Join Steve Moran in conversation with Elizabeth Wright to dive into a unique community that’s redefining what it means to live with dementia.
Read More
Navigating the Whirlwind of Guilt: Tales From a Stepson’s Diary
When I listened to the voicemail message, my first thought was, “I don’t need this.” My second was … “Maybe I am really doing the wrong thing.”
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Bingo, Bachelor’s Degrees, and Bull: Why Your Fancy Analysis Is Missing the Point
There are only two things that count when evaluating any property. The first is the executive director, and the second, the team supporting the executive director.
Read MoreRevolutionizing Dementia Care Through Media
Steve Moran is joined by Adria Thompson, the founder of Be Light Care to dive into transforming Dementia care through media.
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I Don’t Know What to Do … Senior Living Cage Fight
They are planning on sending him to a nursing home today or tomorrow and that horrifies me. He is confused but wants to come home …
Read MoreRethinking Growing Older in America With Ken Dychtwald
Ken Dychtwald has been thinking about what growing older in America means. He joins Steve to talk about what needs to change.
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Is AI the Next Buzzword?
I was recently in a breakout session where the presenter briefly talked about artificial intelligence as “the next buzzword” thing in senior living.
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Will Investors Destroy Senior Living?
The singular best way to achieve high profits is to focus on excellence, and over the long run there is no doubt this is true.
Read MoreA Conversation With Simon Chappuzeau
Simon Chappuzeau joins Steve Moran on #ForesightTV to divulge the secrets to success on LinkedIn and discuss creating quality content.
Read More
This Toxic Trait Could Be Destroying Your Career
You can choose to be coachable at any age. I would even argue that if you are older and willing to be coachable you will go further faster.
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Senior Living and the Health Care System
Senior living has a huge opportunity to provide better, more compassionate, more lifestyle oriented care as a part of the hospital system.
Read MoreEnergizing Teams for Success, a Conversation With Kathy Perry
Steve Moran is joined by Kathy Perry to talk cultivating a culture of trust within your team and unleashing its full potential!
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The Indignity of It All — Living Too Long
By Steve Moran Ageism is a real thing. But so are the ravages of aging. My 91-year-old stepfather...
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Wellness Wednesday: 13 Regrets You Don’t Want to Have
Regrets are an inevitable part of life. Most are so simple and trivial that we don’t remember them a day after the thing happened. But others stick with us for a lifetime.
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SMASH 2024 Recap With Kris Grazier
Join Steve Moran on #MarketingMonday for a conference recap of SMASH 2024 with Kris Grazier of SageAge Strategies.
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7 Ways Senior Living Is Better Today Than 6 Years Ago
I wanted to make this “7 ways Senior Living Is Better Than 3 Years Ago,” but that would be cheating, because we were still fighting COVID in a super serious and scary way.
Read MoreOld Friends Catch-up – A Shared Passion for Culture
Tune in to another episode of Foresight TV where Steve Moran and Denise Boudreau discuss all things culture and joy and who knows what else.
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The Netflix Keeper Test and Senior Living
My first impression was, “What a cool idea,” but now I am not so sure. There are two huge problems with Netflix’s big idea.
Read MoreA Conversation with Brett Landrum CEO of ProCare HR
Steve Moran and Brett Landrum are back to discuss how better systems make better leaders and happier team members equal better results.
Read More
Don’t Be a LinkedIn Jerk
While I am sympathetic to everyone who is simply trying to build their networks and grow their businesses, I am baffled at how terrible the execution is.
Read More
What’s in a Name?
Each of these names can help prospective residents better understand that these communities are not about slowing down …
Read MoreSenior Living Dining Needs a Revolution – Will This Be It?
Steve Moran is joined by Richard Schenkel and Joe Cuticelli of Restaura to talk about why senior living dining needs a revolution.
Read More
Rethinking the Role of the Executive Director
I am more and more convinced we are largely mismanaging the role of executive director in senior living.
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The Big Brain Jumble
I have learned that something marvelous and wonderful follows the brain jumble, and it feels like magic.
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Taking the Right Position on the Presidential Race
The better way is to study the issue and candidate and make your voting decision based on what you believe is best for the country …
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The Cleanest Pair of Dirty Underwear
One of the more fascinating presentations at the NIC Fall Conference last week was a discussion between Chuck Todd, the chief political analyst for NBC News, and Mike Levitt.
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16 Things Families Do That Senior Living Teams Hate
I asked senior living leaders to talk about the things families do that drive them crazy. Here is what they told me:
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The Only Marketing You Would Ever Need
Perhaps what senior living needs to do is embrace a little weirdness — that rather than attempting to fit in to be just like everyone else …
Read MoreSales Lessons From Russell Rush and Steve Moran
Russell Rush fills impossible to fill senior living communities! He’ll teach us to use proven sales techniques but in a brand-new way.
Read More
What If You Led Like This?
Imagine the cumulative effect of making decisions this way. When we align our choices with the insights of the best leaders, the potential is enormous.
Read More
Making Memory Care Cool
There is a huge opportunity here for a senior living organization to create a pop-up event that mirrors what was done in Japan.
Read MoreA Conversation With Terry Rogers
Terry Rogers joins Steve Moran to discuss creating great cultures for residents & staff, technology, and the emerging senior living consumer.
Read More
A Little Strange Rental Housing
Their community and family meld together in a kind of magical mystical kind of nirvana. This is the kind of senior living community I want to age in!
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Leaders: You Are Not As Good As You Think You Are!
The more interesting question to me was what those being led in senior living think about those who lead them.
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How the Wealthy Are Solving the Middle Market Senior Living Problem
It is a better way to think about the senior living ecosystem … we need to create better ways of serving residents.
Read MoreHow Senior Living Plays in the World of Medicare Advantage
Steve Moran is joined by Karen Schulte, the president of SCAN, one of the nation’s largest Medicare Advantage Plans.
Read More
You Gotta Be Kidding Me
If the media can find a way to attack senior living they will. “Seattle-area assisted living comes with a crushing price tag.” It is true but misleading …
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For-Profit Senior Living Greed
This may be the single most damaging, unfair, and ridiculous messaging coming out of the press, politicians, and pundits.
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Turning Senior Living Leads Into Residents
Steve Moran will be talking to Deborah Potter of SageAge Strategies about how to most effectively convert prospects to residents.
Read MoreA Conversation With Dan Ogus, the COO of Human Good
Tune in to a conversation about the emerging Boomer senior living consumer, with Steve Moran and Dan Ogus, the COO of Human Good.
Read More
Stupid Regulations
Protecting residents from falls is a measured balance between protecting against falls and quality of life.
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Senior Living Is a World of Colliding Ideas
I offer this list as a way to think about how we can better tell our story so that we win in the war of colliding ideas.
Read MoreFrom Large Publicly Traded Senior Living to Entrepreneurship
Steve Moran is joined by Lois Cormack, CEO of Spring Living Retirement Communities to talk senior living and entrepreneurship in Canada.
Read More
What If the Goal Were FUN?
So maybe there is some senior living community out there that says we are going to be the fun senior living company … and that would be amazing.
Read More
When Things Go Really Really Wrong in Senior Living
Steve will be talking to Suzanne Koenig, Cindy Marinp, and Brett Landrum about how to help teams thrive when a company is falling apart.
Read MoreIs Your DEI Strategy Relevant to Your Tech Vendor?
Jordan Evans sits down with Nathalya Ramírez of Early Intervention Systems to discuss the importance of DEI.
Read More
Are You Conducting Premortems?
If you are willing to do the hard work of conducting a premortem on the project you will end up with something way better. Here is how it works.
Read MoreDan Lavender talks the State of Senior Living
When asked who should be a Foresight TV guest, Dan Lavender, the President & CEO at Moorings Park is one of those names that keeps coming up.
Read More
My Heart Is Breaking
It is a stupid system we have, where people who are extremely poor have more options available than people who have limited resources.
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Will Value-Based Care Rescue Senior Living?
While I am a believer in the importance of value-based care, I also worry that it will become the next big fad that everyone hopes will lead to the pot of gold at the end of the rainbow.
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Don’t Be Like Delta Air Lines
We make big, hairy, audacious promises to older people, their families, and team members. We have to be different than Delta.
Read MoreA Conversation With Lisa McCraken at NIC
The financial markets are a mess, interest rates are high and there is great political uncertainty. The big question is: What now?
Read More
Being Nice Is Ridiculously Overrated
It seems counterintuitive to creating a good work life, but not so fast. It turns out that trash talk can create a positive, heightened sense of competitiveness.
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Can You Name Your Best Work Buddy?
Here is the question: Should you be friends with your work colleagues, particularly at the leadership level?
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When Things Go Really Really Wrong in Senior Living
Steve will be talking to Suzanne Koenig and Brett Landrum about how to help teams thrive when a company is falling apart.
Read More
The Great Safe Deposit Box Caper
This is where senior living provides so much value. It helps older people and families tackle the inevitable challenges of aging.
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More Affordable Money??
It seems odd, but a slowing economy appears to have more positives for senior living than for many sectors.
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What Does the Market Want: Now and in the Future
Steve Moran will be talking to Malissa Illiano of SageAge about creating living experiences that exceed the expectations of today’s consumers.
Read More
What Does Your Prospect Want to Hear?
Even if they have decided that they are going to move a loved one (or themselves) into a senior living community — there are questions, so many questions.
Read MoreA Conversation With Fee Stubblefield
Steve Moran is joined by Fee Stubblefield, the Founder and CEO of The Springs Living to discuss his new book, “A Culture of Promise.”
Read More
Do You Remember When You First Discovered …
I spend a lot of time thinking about how senior living should be a wonderful cultural icon that evokes warm, wonderful feelings in people, young and old.
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A Horrific Story You Can Use
The story is painful — no, worse than that, it is horrifying. It is not about senior living but makes a powerful case for senior living.
Read More
When Someone Disagrees — Love It or Hate It?
Because he is willing to be challenged, even eager to be challenged, he will always end up with the best ideas.
Read MoreA Conversation With Phill Barklow
Steve Moran is joined by Phill Barklow, the President of Experience Senior Living. Tune to discuss creating excellence in senior living.
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Burning Bridges
You simply never know when that person who fired you, who stopped doing business with you, will be in a position to help.
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A Conversation With Brett Landrum
Tune in to Workforce Wednesday to discuss how better systems make better leaders and happier team members equal better results.
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Wellness Wednesday: Feeling Inadequate Today?
Stop, challenge, choose is an effective way to “play to win” rather than “play to not lose.” When you have feelings of inadequacy …
Read More
A, B, C Players …
When you think about your team this way there are great opportunities to increase your competitive edge. This means serving residents better …
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Is the Senior Living Labor Crisis Over?
While this is good news, we still have some fundamental problems that some operators are addressing better than others.
Read MoreA Conversation With Ray Braun
Steve Moran is joined by Ray Braun, the President and CEO of NIC to discuss the economy, interest rates, and politics.
Read More
“It’s Our Process”
As leaders we have to guard against this. It hurts our business, it hurts team morale, and it can cost you business.
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Leadership Lessons From the Secret Service
The evidence was there that leadership was the problem, and they ignored it.
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The Missing Formula to Unparalleled Success in Senior Living
Sun City Texas thrives with a vibrant community, boosting Georgetown’s economy and setting new standards for senior living.
Read MoreA Conversation With Traci Roberts
Steve Moran is joined by Traci Roberts, the President of Sodalis Senior Living to explore their unique approach to serving residents.
Read More
Geoffrey the Giraffe Is Back
They just released an entirely AI-generated (and somewhat controversial) video. This is the 30-second version:
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Stop Doing This — NOW!
They tell their friends about the bad things happening to them. Their friends then go, “I would never want to work in that industry,” and the problem grows.
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Wellness Wednesday: It Is Killing Me …
Self-improvement/care is a wonderful thing, except that when you set out on a self-improvement journey, it can be a trap.
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This Is a Lie: “Occupancy Covers All Sins”
It should be “occupancy covers all wastefulness.”
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Creative Positioning Crash Course
Kris Grazier of Sage Age joins Steve Moran to discuss brand strategy that moves your marketing in the right direction for years to come.
Read More
Poll Results — Do They Surprise You?
Over the last few months I have run a number of polls about timely and critical topics in senior living. Take a look at the results.
Read MoreCEO Insights With Leon Grundstein
Steve Moran will talk to Leon Grundstein (CEO at Gencare Lifestyle) about his intense focus on healthy living and wellness.
Read More
The Business We Are in Is Not the Business We Think We Are in
We are in the senior living business! But really, what does that mean?
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Whose Fault Is It?
When leaders and their teams own problems with a solution mindset, problems — even big problems — become solvable.
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So, So Scary
These horrible human beings would not hesitate to steal the lifetime savings of honest people — your residents — bankrupting them.
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Job Theory Will Make You Better
The theory’s biggest single value is that it can help us better understand human behavior, even in senior living.
Read MoreCEO Insights With Greg Puklicz
Steve Moran will speak with Greg Puklicz, The CEO of 12 Oaks Senior Living, about their growth strategies and the future of Senior Living.
Read More
A Message of Hope — Independence Day
Independence Day is a day to celebrate the freedoms we have to speak, to start businesses, to fail, to celebrate in the most free nation.
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The Election and Senior Living: What Difference Does It Make?
I am writing this the morning of the first 2024 presidential debate and thinking about the impact of the November general election.
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Using Data to Fire Your Team Members
If the metrics suggest a problem, it needs to be looked at seriously, no matter how much you like that person.
Read MoreA Conversation With Mark Parkinson
Mark Parkinson, the President and CEO of AHC joins Steve Moran to talk about current challenges and opportunities in the industry.
Read More
If I Were the Boss of A Place for Mom
Could they change the way they do business that would allow them to maintain or improve profitability and at the same time become the hero of the industry? I think so.
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Harnessing the Power of Data
Steve Moran and Brett Landrum are joined in conversation by Paul Jarvis, CEO of Clarent, recently acquired by ProCare HR
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Why Do You Do the Things You Do?
Is it even possible that doing them yourself — doing them internally rather than outsourcing them — is not the best use of time and resources?
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Marketing Monday: The Photoshoot of Your Dreams
Jason Williams & Lori Colhouer of SageAge join us to review all the best practices for getting the images your marketing department needs.
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The Best Ideas Are Stolen Ideas
Imagine senior living offering something like this and it was so successful that even more people begged to participate.
Read MoreSelf Discovery: A Conversation With Lola Rain
Lola Rain shares her quest to find more purpose and meaning in her own life to help other senior living leaders find their purpose.
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Wellness Wednesday: Do You Need More Friendship Snacks?
The research shows that friends like hearing from us more than we realize. It is like getting a little birthday or Christmas gift.
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Make Me Feel Bad — Make Me Feel Good
Imagine that in your senior living company, you had someone who had some real authority to get to the bottom of problems
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It’s Madness — My Head Is Going to Explode
Phenomenal success is within your reach if you are willing to harness the power of speed-to-lead and go the extra mile.
Read MoreThe Hottest Party in Town
Steve will share the secret to creating a culture where everyone loves coming to work and recruiting and retaining staff is no problem at all.
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Boomers Schoomers
There is a widely held and accepted belief that boomers are going to disrupt the senior living industry.
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Wellness Wednesday: You Should Be Happy Being Unhappy
I know enough of you who only post perfect life stuff to know that you, just like me, have good days and bad days. And here’s the truth …
Read MoreLIVE From Eden Alternative
It’s time for the annual Eden Alternative conference and Jordan is going behind the scenes for a can’t-miss interview-packed episode.
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The Hidden Talent Problem We Are Not Talking About … But Should
It occurred to me that senior living might be so much better if we could attract those young people to senior living.
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A Conversation With Adam Kaplan
Steve will be talking with Adam Kaplan about how he successfully leads Solera Senior Living in a remarkable time of change.
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Senior Living on the Verge …
We are living in an incredibly transformational time in the senior living and aging services. Here are some highlights from the NIC Data and Analytics conference …
Read MoreA Conversation With Joe Signore
Steve Moran and Brett Landrum are back with another episode of Workforce Wednesday joined by Joe Signore, President of Tapestry.
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Good or Bad for Senior Living?
Home sharing is primarily about helping older people who have housing stay in that housing longer by finding them roommates.
Read MoreTech Tuesday: Jordan Evans Style
You may recognize Jordan from KARE-ing Conversations. But today you will meet him again as the brand-new host of Tech Tuesday!
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The Lies That We Believe: Boomers Will Fill Every Community
It is completely wrong thinking for four pragmatic reasons and for one moral/motivational reason.
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A Conversation With Dana Bradley
Steve and Dana Bradley will be talking about senior living’s role in the broader context of aging and what is possible for senior living.
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AI in Senior Living: a Panel of Pundits
The big question was this: What does AI mean to senior living? As you figure out your own AI adventure here are some recommendations …
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A Time for Truth — the Nursing Home Industry
A year ago I wrote an article titled “The Nursing Home Flimflam Game,” then sent the draft to leaders at a number of senior living trade associations, who universally hated it.
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A Conversation With David Grabowski
Steve will be talking with Dr. Grabowski about where senior living fits into the broader healthcare system and the role the government plays.
Read MoreWhen Outsourcing Makes Sense!
Steve Moran will be talking with Punit Somani and Vatsal Makhija about the value of outsourcing. When it makes sense and when it doesn’t.
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How To Crush SEO in Senior Living
Steve will be talking with Sarah Engelland of SageAge, a Foresight partner, about the importance of SEO and how to win the SEO game.
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The Story We Need to Tell Over and Over Again
We spend a lot of time telling, or attempting to tell, the world this belief is wrong — that in fact senior living is great for older people.
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The Evolving World of Senior Living
This will be a unique chance to better understand where senior living is today and where it is going in conversation with Kathryn Burton Gray.
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Pillowcase Murders Coming to the Small Screen
Billy Chemirmir killed at least 22 women who lived in a number of senior living communities in the Dallas, Texas, area.
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The Cowardly, Immoral Washington Post
If they were moral, they would still shine the light on industry problems — something that is painful but noble — but they would tell the whole truth rather than a distorted truth.
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I Smiled at This: Walmart Is Killing Their Health Clinics
Walmart announced they are shutting down all of their US-based health clinics because they don’t know how to make them profitable.
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A Conversation With Frank Haffner
Steve Moran will be talking with Frank Haffner one of the very early developers and operators of senior living communities.
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Lessons From the Brilliant “Crazy Plane Lady”
Do you remember Tiffany Gomas, better known as “The Crazy Plane Lady”? Ten months or so ago, she went viral in the worst kind of way.
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Seek Your Contrarians
I have a couple readers who love to call me out when they disagree with something I have written here or published on social media, and I love them for this.
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Stop the Blah, Blah, Blah
Apply these five strategies to the next panel you are on, and you will be a part of transforming this marvelous industry.
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Use This to Teach
I belong to this Starbucks employee group. I am mostly a lurker, but once in a while, something stands out for its application to life and senior living.
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Superagers and Senior Living
Steve will speak with Researchers Marta Garo-Pascual and Bryan Strange about these Superagers and what makes them the way they are.
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Do You Have Too Much Affirmation in Your Culture?
The problem with too much affirmation and positiveness is that it reduces accountability and the ability to learn from mistakes.
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Wellness Wednesday: Psychological Safety in the Workplace
What AI tried to tell me was that the ways to get more psychological safety were things like having better staffing levels …
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The Answer Is Clear
It has become clear that we are health care with a strong hospitality component. Embracing this truth makes the case for senior living much more compelling.
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Using Data to Transform Your Business
Steve Moran and John Shaffee converse on actionable insights that will make your senior living operation better.
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Public Relations & Social Media
Emily Lane of Sage Age joins Steve Moran to dive into all the essential parts of your senior living marketing plan.
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How TikTok Will Save Senior Living
This is the way to make senior living look great in the public eye. It is more powerful and more dominant than any other media outlet.
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Stop the Shift Show…
Steve is joined by Scott Greenberg, author of the book, “Stop the Shift Show.” To discuss motivating and nurturing hourly employees.
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Who Do You Need to Fire Today?
I don’t care how good this person is, how much they suck up to you. They are hurting your company. You need to go fire them today, right now.
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This Is the Story
What made all the difference is the staff — not the building, not the food, not the amenities. It is all about the culture you create.
Read MoreA Conversation With Chris Krebsbach
Join Steve Moran in conversation with Chris Krebsbach (the COO of RM management) and Brett Landrum (the CEO of ProcareHR).
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Who Are You Causing to Fail?
Do you take any time to think about the impact that the thing you need, want, or plan to do will have on those you are leading?
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The Buying Experience — Cars and Senior Living
I needed a car. It took me a week to figure out what I wanted, and shopping for one is remarkably and frustratingly like shopping for senior living.
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Just Because You Can Does Not Mean You Should
When we do the right thing, we build tremendous loyalty that over time will come back in terms of higher occupancy and fewer legal claims.
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A Conversation With Larry Cohen
Steve Moran is joined in conversation by Lawrence Cohen, the CEO of Trustwell Senior Living which was founded in 2021.
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What If Your Caregivers Ran Your Company?
Creating ownership is one of the biggest opportunities! They would be invested in the success of their team, which means success in the community.
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Wellness Wednesday: Oh, You Perfect People
I am amazed that they let me in, because I am a mess. I struggle every day to try to sort of get it right.
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Things Will Go Wrong
When organizations are managing risks right, they first assume that things will go wrong, and because of that assumption …
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The Power of Love with Accushield
There is a loneliness epidemic even in senior living. Accushield has a plan to make the lives of these lonely residents better.
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The One Thing Excellent CEOs Miss
They nearly universally have one trait that actually makes it even harder for others to be like them. Here is what it is:
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Stop Being Ridiculously Secret
No matter how secretive you are, if someone wants to figure it out — if what you are doing is that good — others will ….
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In Defense of Jack Cumming — This Should Outrage the Industry
Jack Cumming is nearly alone in publicly calling for more accountability with respect to the financial health and the CCRC sector of our industry.
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Opportunities To Change the World
Josh Luke will join Steve Moran to talk about how senior living can play a major role in changing the world of low income immigrants.
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The Crazy Question You Should Ask Every Complainer
Think about how you would react after complaining about some service or product if the company simply asked, “What would it take to make it right?”
Read More![The Industry Response [Private Equity Series, Part 4]](https://www.seniorlivingforesight.net/wp-content/uploads/2024/03/199171431_m_normal_none-627x376.jpg)
The Industry Response [Private Equity Series, Part 4]
There are lots of opportunities for things to go wrong, and for blame and accusations to be cast even when nothing has gone wrong.
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Embracing Nanny Cams
Imagine taking the bold step of putting a camera in every single resident’s room (with their permission of course).
Read More![Ways to Run a Nursing Home [Private Equity Series, Part 3]](https://www.seniorlivingforesight.net/wp-content/uploads/2024/03/214140029_m_normal_none-627x376.jpg)
Ways to Run a Nursing Home [Private Equity Series, Part 3]
Is ownership of related companies that sell services to the nursing homes really a bad thing?
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A Creative Strategy & Messaging Course
Steve Moran and Kris Grazier of Sage Age talk developing a creative strategy. How is it at the forefront of all your marketing initiatives?
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10% CNA Turnover? You Can Do It Too!
Steve Moran talks with Jeffrey Farber, the CEO of The New Jewish Home, about workplace culture and low turnover rates.
Read More![The Sale of Not-for-Profit Nursing Homes [Private Equity Series, Part 2]](https://www.seniorlivingforesight.net/wp-content/uploads/2024/03/190026170_m_normal_none-627x376.jpg)
The Sale of Not-for-Profit Nursing Homes [Private Equity Series, Part 2]
Over the past few years, the senior living industry has seen the sale of around 400 nursing homes by not-for-profits to for-profit entities. This has led to charges …
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So Easy to Ignore
I thought I was immune to doing this thing that is so hurtful, even though unintentional.
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Senior Living: the Big Health Care Disrupter
Senior living is the answer to many of the health care system problems.
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The Claim: Private Equity Is Destroying Senior Living
The theme is not new: that when private equity, REITs, and other for-profit entities purchase senior living communities, particular nursing homes, quality of care goes to hell.
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When Senior Living Looks Like This, We Win!
We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country.
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A Conversation With Brett Robinson
Steve will be talking to Brett Robinson, about the Active 55+ marketplace and Sparrow’s unique approach to this opportunity.
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Getting the Team Thing Right
Join Steve Moran in conversation with Chris Krebsbach (the COO of RM management) and Brett Landrum (the CEO of PROCareHR).
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Who Will Be the Hoka of Senior Living?
We need a Hoka of senior living. Someone to create a senior living community, experience that every single senior living operator would want to live in.
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NIC 2024 — Is Senior Living Missing the Boat?
My overarching impression is that we as an industry are still trying to figure out what is important to us, to society — and that we have a long way to go.
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A Conversation With Severine Petras
We will be talking about Severine Petras became the CEO of Priority Lifecare and the future of senior living.
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The Real You
They want to know that sometimes you don’t know what to do, that you make mistakes. Mostly they want to know who the real you is.
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A Preocupation With Failure
There are in this world a few industries that are remarkably failure resistant. The question is what makes them different? It’s a single thing: They are obsessed with failure.
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90-Year-Old Basketball Players
A glimpse into how senior living can be a part of the fabric of everyday life for older people — maybe even for all people.
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A Look at Alzheimer’s & Dementia
Steve Moran will be talking to Photographer, Helen Rimell about her photo series along with Gina Martin and Carrie Aalberts.
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These Are My Peeps
Because the ultimate goal is to tell the story of how great senior living is … and we do believe this right?
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Failing in Senior Living
In the very best organizations, they see failure as an opportunity to grow and learn. Failures are seen in the context of experiments.
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Would I Live Here?
A significant aspect of what I do is visit senior living communities. I find it really hard to write about the industry without experiencing it for myself.
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If Senior Living (and Church) Were Like Trader Joe’s
The idea of how to tell the story better is a problem that churches and senior living have in common, hence the title.
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A Conversation with Lori Alford
Join Steve Moran for a conversation with Lori Alford, COO of Avanti Senior Living, about the future of senior living.
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A Time for Self-Evaluation???
If you have the courage to tackle these questions, you will be more successful and happier in your professional and personal life.
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Wellness Wednesday: 2.81 GPA
The problem is that getting the right answers is not ultimately what changes the world. It is about focusing on making the lives of others better.
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How We Can Win the Senior Living Game
What would take to make senior living more desirable to more people? When we make living in senior living better than living at home.
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The Great Debate: How Big of a Problem Is Ageism?
Steve Moran is more of an Ageism skeptic than Jordan and Meg. Or perhaps, their definition is broader than Steve’s. Hear their debate on FTV.
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Don’t Be Afraid to Be Stupid
No one wants to say, “I’ve got a mess.” And yet having the courage to do just that is the only way to get unstuck.
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You Can Learn So Much
I want to propose that if all you do at the NIC Spring conference in Dallas is network, you will miss out big time. Take a look …
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The Best Executive Director in Your Organization
How would you feel if 80%, 90%, or 100% of your executive directors were like your best one?
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The Perfect Digital Strategy
Developing a digital strategy is one of the first tools in your arsenal for a successful organization. But where do you start?
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The Key to Great Leadership
Steve will be talking to Deanna Murphy about how leaders can find and leverage each team member’s superpower.
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Who Do You Create Value For?
Imagine that for all of 2024, at the end of every workday, you asked yourself: Who did I create value for today?
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The Capital You Need
The real question you face is how to find the right partners to work with. The 2024 NIC Spring Conference is the best place to find that next great match.
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Senior Living Needs an Army of Virtual Influencers … or at Least One
The cost of doing this would not be nothing, but it would be lower than hiring some big name celebrity and would be much more sustainable.
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The Urgent Need to Control the Narrative
If we tell stories about how we are, in fact, transforming the lives of residents and their families, life for senior living will get much much better!
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The Wrong Focus Can Crush You
My question for you: Where are you trapped in your organization? What do you need to do to break through that trap?
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What Is Possible in Senior Living Today?
Join Steve Moran in conversation with Benjamin Surmi, Director of Education and Culture with Koelsch Senior Communities.
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We Are Talking About the Wrong Thing
Boomers have a pretty good idea of what they don’t want, and that is senior living as it exists today. But even that is not quite right.
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Wishing Our Own Death
The thing I hate most about the conversation is that it represents knee-jerk thinking of the general public.
Read MoreA New Way of Marketing Senior Living
Join Steve Moran in conversation with Scott Wells to discuss Conversion Forumula’s completely new approach to marketing senior living.
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Easy Ways to Level up Your Social Media
Earn meaningful attention that impacts your business and advances your career through social media with guest Brian Honigman.
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When You Are Criticized
Our ability to get better depends on two things. The first is to be comfortable being uncomfortable, and the second …
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Introducing Workforce Wednesday!
We’re teaming up with Procare HR (a Foresight partner) to bring you the latest in HR strategies that are working in senior living right now.
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Wellness Wednesday: The Power of …
This is our opportunity. This is our joy. My prayer for you is that you are not so busy that you miss seeing these moments.
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How People Think of You
Most of our readers are “bosses,” and as a boss, you have a profound impact on the lives of your team members.
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CCRC at Home? What’s That?
Cecily Laidman joins Steve Moran to talk about going beyond brick and mortar expectations in senior living.
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Turning Brookdale and All of Senior Living Around
Senior living owners and operators would sleep like babies — if only we were willing to believe the industry can be turned around.
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Why Is the WaPo Trying to Wreck Senior Living?
The Washington Post appears to be intent on hurting older people in this country, and I don’t know why!
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The Experiment Concludes
What the experiment told me is powerful, wonderful, and not hugely surprising. We are a group of people who really care about other people.
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If You Want Higher Occupancy…
Nancy Harhut is an expert on using behavioral science to sell more. Join us to learn how to attract more prospects and fill more units.
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Door Plugs and Senior Living
My dream is that we start being more forthright about fails where the consequences were minimal or nonexistent. That we can tell the lessons we learned.
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Making Lemonade Out of the Washington Post
How much better off the industry, residents, team members would be if we were to take a proactive approach to these disasters.
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Wellness Wednesday: Trouble Is Inevitable
We construct our lives and our businesses in ways to keep trouble from happening, but it is impossible to make trouble go away.
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How Microdata Can Fill Your Community
Angela Hamilton of SageAge joins Steve Moran for an episode all about Microdata usage, and how it can fill your community.
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Less-Than-Perfect Senior Living
There are lots of little things that make senior living less good than it could be, leaving an impression of mediocrity or worse.
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A Conversation With Tana Gall
Steve will be kicking off the 2024 season of Foresight TV with Tana Gall the President of Merrill Gardens talking about the year to come.
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Washington Post — Real Consequences …
What no one has really studied are the people who start searching and then never move in. Why did they say no to senior living? We need to explore this.
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Don’t Be Depressed — the Best Years Are Ahead
All this doom and gloom misses an important truth. We have incredible capacity to figure out new, unthought-of solutions.
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If It Were Child Care …
We should be as outraged as the people commenting on the article are. But I am not sure I have seen any industry outrage at all.
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Wellness Wednesday: How to Be Awesome Every Day — BS
Perhaps a truly awesome life is figuring out a way to embrace all the moments, even those that are the very worst.
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The Biggest Washington Post Lie
If this is true, then it is a massive management failure and should be a lesson to every industry leader who tolerates this kind of behavior.
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Making Senior Living Work in Hard Times
Steve Moran talks with Lori Alford about how Avanti Senior Living continues to make senior living work well for residents and team members.
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93%+ Occupancy Is a Reality
They staff very differently than many organizations, and I love this so much. They staff to the care needs of the individual … learn more in this article!
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How the Washington Post Is Misleading the Public
Some of the industry will love and explore what we need to learn from this series and how we can use it to be even better.
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How Residents Choose Senior Living
Steve Moran and Jamison Gosselin reveal insights into how consumers are really thinking about senior living.
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The Kind of Senior Living Community I Want to Live In
It is not uncommon for me to receive a promotional email with a video testimonial from residents. In theory this is a great idea …
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A Profoundly Unsettling Senior Living Community Tour
And yet, I think there is a lesson here, and that is that everyone who shows up in any community needs to be treated as if they are still relevant …
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What Makes a Great Community Great
Steve and Courtney Bayron will be talking about what high-performing communities and leaders do differently than communities who struggle.
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What AI Can Do for You!
Connor Shephard is an AI expert. He will be joining Steve Moran to talk about what AI can do in your organization and what the future holds.
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It Is Stupid to Be Mediocre … and Will Cost You Big-Time!
This did not have to happen; it should not have happened. Here is what went wrong.
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What If Senior Living Were Like AI?
In all of this, it strikes me that there is a massive difference between those in senior living and those in AI as they think about the future.
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This Is So Crazy-Making Stupid — No Wonder We Struggle
They keep saying this thing that is perhaps true, but only because so many leaders say it and believe it. I bet you have said it.
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Ignorant Elder Care Trash Talk From the NYT and KFF Health News
It was an article more designed to get clicks than to provide an accurate assessment of the current state of elder care or to provide solutions.
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Leadership Is Hazardous
The hard truth is that if you see underperforming companies, underperforming communities it is always, 100% of the time, a leadership problem.
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Radically Different Senior Living
Steve Nygren has a different view of what Senior Living should look like. Yet, it might be the place we would want to call home as we age.
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Send Your Parents to Fat Camp
In the last few years there has been a lot of talk about creating senior living communities with healthy dining experiences.
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When Politics Intrude Into Business. … Damn Elon Musk.
The question I was left with is this: What would serve the senior living leadership community better: leaving it up or taking it down?
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You Need a Mesmerizing Culture Machine
This machine is all about being the best senior living organization to work for in the country. Actually to be the best company to work for in the country.
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The Things We Worry About
The best leaders, the leaders who are running great organizations, have figured out that the pain of change is always worth it.
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What’s Next in Senior Living?
Join Bob Kramer and Steve Moran in conversation about the new and exciting things he is working on and thinking about.
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Does This Creep You Out?
As a leader, you know theoretically that the people you lead are watching you, but likely you have no real idea how much.
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Revealed: The Secret Sauce Behind More Sales
You need to pay attention to the smiles and attitudes of your team members because they have a huge impact on your occupancy.
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Hot Topics
On this episode of Marketing Monday, Steve and Sean Ochester will talk about what’s hot and what’s not in the world of Digital Marketing.
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You Are Managing Your Reviews All Wrong
The world is not what it once was. We have this powerful opportunity to transform the world of senior living doing it differently.
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Taylor Swift and Senior Living
What does Taylor Swift have to do with Senior Living? You will have to wait and see as Steve talks with the amazing Arrow Leadership duo.
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The Key to Getting Life Enrichment Right
Life enrichment is the one thing that senior living communities do that simply can’t happen at home. This may be what it takes to get it right.
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Do I Have This Wrong?
My bottom line was — and remains — that the industry should support staffing minimums done right and reasonably. This means a bunch of things.
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Too Many Nos
It is worth talking to your teams about how to be a yes culture, one that figures out how to make things work for the person making the request.
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The Wrong Way
Perhaps what gets missed is that there are real people who are writing bad reviews, people who feel like they did not get what they expected.
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A Conversation With Denise Boudreau
You can have a great culture where people love coming to work. High turnover, agency, and being short-staffed does not have to be the norm.
Read MoreLeadingAge Pregame Huddle
Get pumped for networking and learning with Steve Moran, Tod Petty, and Deionte Davis (Fynn and Accushield — Foresight partners).
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There Are Enough CNAs to Fill Every Position
There is a belief that there are not enough caregivers for the senior living sector today. I think this is a hasty response that is not well thought out.
Read MoreA Conversation with the CEO of Sliverado
For the first time, Loren Shook CEO of SIlverado is able to talk publicly about what happened in their case for justice.
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I Am Jealous of You
I bet some of you have this same jealousy problem. And yet each day you are profoundly making the lives of people better.
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Impressions From NIC Fall 2023
This was maybe my 14th or 15th NIC. This is a raw dump of my impressions from the conference, influenced by presentations, conversations, and observations.
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Am I Too Old to Get It?
This creates a tough and delicate problem, because to be frustrated with older people not “getting it” is in itself a kind of ageism.
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It’s Easy to Be Offended
We know for sure that when we talk about these things they get better. We know that by talking about hard stuff we find solutions.
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The Truth of the Nursing Home Business
Steve and Dr. Wasserman will be talking about the business of nursing homes, and how “the business” gets in the way of people.
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If You Want Better Quality Team Members …
Your team members will get better instantaneously if you begin to see them as amazing, exceptional employees who you are lucky to have.
Read MoreBig Industry News
Tune in on Thursday for an exciting announcement. Steve Moran is here with a Special Edition of Foresight TV.
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If You Use Landing Pages … and Who Doesn’t?
No one has ever figured out how to build the perfect landing page that converts every time … until now!
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Senior Living Digital Marketing Hot Topics
Steve and Sean will be broadcasting LIVE from the SMASH conference. They’ll be talking all the trending topics in senior living marketing.
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Leadership, Humanity and a Way Forward
What is working, what is not, and how can leaders lead better to improve the lives of residents and team members in Senior Living?
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To NIC or Not?
Are you going to NIC? If you’re still debating attending NIC in Chicago, here are some of the important things to know.
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Staffing Mandates Done Right (Part 3)
It is time for the industry to step up to the table, demand change and propose a new way of doing things that is fair and reasonable to everyone.
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SMASH Conference Pregame Huddle
The SMASH conference brings together pros from all over the country to talk strategy and management, tools and techniques.
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Staffing Mandates — No Way (Part 2)
The industry should be concerned because it appears the number of comments supporting mandates is much higher than those opposing mandates.
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Staffing Mandates — Yes (Part 1)
The industry has this opportunity to say, “Staffing mandates are good for residents, families, and team members. Here is what they should look like.”
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Unleash the Future: How AI Can Transform Senior Living!
I use AI as a tool a lot, nearly every day. Here are some of the ways AI can be used in senior living today and in the future.
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Great Results
Steve Moran will be talking to Justin Stein of Bickford Senior Living about their largest quarterly occupancy growth in company history
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100% Passionate
It turns out that you are better off to not take on that project or that initiative if you do not have that person who is fully committed.
Read MoreSLIF Conference Pregame Huddle
From AI and robots to middle market and intergenerational communities, all types of innovation are on the conference table for SLIF.
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The $0.75 Christmas Bonus
It would be better to budget nothing and look like it was an oversight than to say, “We thought about it, and that is all we think you are worth.”
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It Seems So Obvious
We see things happen that seem obviously inevitable in hindsight. The question is this: What can we learn from it?
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Emails Not Getting Delivered?
Benny Rubin knows more about how to get emails delivered than anyone on the planet. Join us to learn how to end your email blues.
Read MoreWhat to Expect at the NIC Fall Conference 2023
Steve Moran chats with NIC COO Chuck Harry about the upcoming NIC Fall Conference in Chicago. Check out who’s going to be there.
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These Numbers Shocked Me …
It will likely need massive retooling of how we think about older people, how we spend government money, and adequate housing for older people.
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Get Into the Head of …
There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.
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I Want to Move Into a Place Like That
There are so many amazing stories to tell, and when you get your storytelling right, people will be lining up to move into your community.
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I Want a Job Like This
We have to create a work environment where the day-to-day feels like something special. This is a great example of that kind of storytelling.
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Senior Living Done to Perfection
Once in a while, we come across an example of what excellence looks like. Steve will be talking to Cole Marvin about his success story.
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This Is Insane
We spend more on lawn care than activities. Maybe we are more concerned about how our communities look than what it is actually like to live in them.
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The Senior Living Narrowing Problem
The big goal has to be for us to keep the narrowing problem as small as possible while continuing to expand the opportunities.
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The Hardest Part of Leadership Is What You Don’t Know
The risk of not knowing is massive. There is also risk for a damaged reputation, which makes it harder to attract new residents and staff.
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Free Advertising
This is a huge opportunity that costs you nothing but some time and commitment. Most of you are not using it at all or aggressively enough.
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A Conversation With Anne Doyle
Anne Doyle, CEO of Spark Living and Learning, joins Steve Moran of Foresight to discuss the future of Senior Living.
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How Can We Do Something Like This?
I came across this powerful Instagram post and immediately wondered how we might learn from it to make senior living better.
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Wrong Incentives for Management Companies
We are heading down the road to a disaster for senior living operators, residents, and team members, and only the capital providers can change that.
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Could It Be This Stupidly Simple?
The only thing that should matter is the customer experience. This is true for vendor companies, and this is true for senior living.
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Steve Moran FINALLY Got to Go to Prom
These moments in time represent the very best of senior living. It is the perfect example of community, something that you simply cannot get at home.
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What Is Possible
Once you believe in the possibilities for your community, you can develop an action plan to get there. What do we have to do to get to 90% occupancy?
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The Truth Behind Labor Management
Procare HR joins Steve Moran to talk about all the staffing expectations and requirements post-pandemic and exactly how to manage it all.
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I Had to Rethink This Idea
For many years I mostly thought wellness programs for senior living, particularly assisted living, were more marketing hype than substantive.
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The $29 Blunder … That Cost a Million
I was recently talking to a senior living executive director who told me this depressing story about ice cream.
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A Conversation With Nancy Anzelmo
Join Steve Moran of Foresight in a special episode with Nancy Anzelmo, one of the Co-Founders of Connected Horse.
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Do You Lead Like a Teenage Boy?
If we approach all audiences the same, we are setting ourselves up for failure and our audiences for frustration and confusion.
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Our Messed Up Belief, Part 2: A New Way of Messaging Senior Living
Today, the predominant belief is that when you are getting on in years and out of options you should move into senior living.
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Our Messed Up Belief, Part 1
If we were to survey the American public, most people would say that senior living is the place you go when you have run out of other options.
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What’s Next in Senior Living? A Conversation With Lynne Katzman
Lynne has been perhaps the #1 voice driving innovation in Senior Living. Steve will be talking to Lynne about what’s next.
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22 Ideas to Fill Your Senior Living Community, From the Savannah Bananas
I have a dream that your community will have so many people wanting to move in that you too will have to use a lottery system.
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Is It Really Easier to Say No Than Yes?
We have a great opportunity to not be like other companies and to instead be like companies that realized customer service is everything.
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Imagine What You Could Do With This
Next time something goes wrong in your community, it is worthwhile to think about it in terms of how you can use it to your advantage …
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We Really Could Make Nursing Homes Better for Residents?
Steve will be talking to Alice Bonner about how nursing homes can be made better for residents and team members.
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Someone Should Do This … Profiting From Misery
It got me thinking that someone should start a senior living advocate business. Learn more about this in the article …
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“You Need to Use Your Residents As Problem Solvers,” Says David Freshwater
How are you doing with involving your residents in growing your business … other than collecting money from them?
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This Is So Weird. I Am Not Handling It Well.
More and more I realize that we don’t actually have very good models for getting old. This is particularly true when passing the traditional retirement age.
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Plan Your Marketing Based on Seasons
Steve Moran will be talking to Sean Ochester of Sage Age Strategies about the importance of planning for a calendar year.
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Imagining a Better Future for Senior Living
Steve will be talking to Doug Olson, the founding CEO and President of Vision Centre, about the quality of leadership in Senior Living.
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Don’t Do This Dumb Thing on LinkedIn
I suspect it costs this person many opportunities and — worse, it starts the conversation on the wrong foot. Learn more with this article!
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Wellness Wednesday: Finding Clarity in Chaos
Have you ever had a situation where you had a tough decision to make and simply could not figure out the right course of action?
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10 Things Families Hate About Senior Living Leaders — Humor
From quirky “early bird” dinner times to off-key karaoke nights, get ready for a humorous take on the ups and downs of senior living.
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What Do Boomers Want?
Today we dive into what boomers will want when the move into senior living. This could have a tremendous impact on your occupancy.
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The COVID Consumer Hangover — Death to Senior Living
The biggest opportunity is to convince a prospect that their life will be better if they live in a senior living community. The first challenge is this:
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Should Brookdale Be Betting on Baseball to Fill Beds?
Brookdale has so much untapped potential to change the face of senior living — to move the company to a position of leading the occupancy stats.
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You Are Not As Good As You Think You Are
I worry that in senior living and most of the world of business we have come to expect praise and accolades for simply delivering what was paid for.
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HR Strategies That Are Boosting Bottom Lines
Learn what strategies are working right now in senior living — from Brett Landrum, founder and co-CEO of Procare HR (a Foresight partner).
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Will This Finally Make Senior Living Sexy?
The opportunity is massive! When we create programming and lifestyle, every single senior living community that does these two things will be full.
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Private Equity Destroys
The problem is that they don’t take the time to get to know the business, the business culture, or the industry.
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Wellness Wednesday: Aging in Place Will Kill You
Maybe we need to take a “fake it till you make it” approach and every day talk about how bad aging in place really is and how great senior living really is.
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Garbage In, Garbage Out — The Wall Street Journal
Misinformation is a huge problem in the senior living sector, and we should expect better from a news organization like the Wall Street Journal.
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If You Need to Hire More Nurses
Nursing videos are the third most popular professional videos on TikTok. The best way to hire nurses is to be where nurses are.
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John Moore on Senior Living
John Moore is one of the mavericks in the senior living industry. John and Steve Moran discuss where the opportunities and pitfalls exist.
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If This Worked, You Would Never Have to Worry About Occupancy Again
Imagine that you could create a senior living community that could turn ordinary older people into superagers.
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The World’s Best Senior Living Cultures Are …
These senior living organizations have higher occupancy and a much easier time recruiting staff. This all translates into a better bottom line.
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The Two Big Takeaways From the First Week of Evolve 2023
This year’s Evolve conference (2023) content has been remarkable. There were two recurring themes, things that can make every senior living community better.
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Gonna Be in Trouble for This One: Your #1 Job
If you do this, everything else you worry about will take care of itself. Your occupancy will be crazy good. Your recruitment and retention will be a snap.
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The Past, The Present and The Future
Vicki Clark is one of the pioneers of what is today’s modern day senior living. Learn from one of the smartest leaders in the industry.
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This May Be Too Radical … Even for Me
Not only did this grab the attention of workers, it also got the attention of a national news outlet.
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Wellness Wednesday: The Lifesaving Phone Call
Loneliness is a problem not just for senior living residents; it is a leadership problem. Figuring this out will make you a better leader.
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A Senior Living Website That Turns Visitors Into Residents
Steve Moran will be talking to Sean Ochester of Sage Age about how to turn your website into a more effective qualified lead generator
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Happiness Is About Being Completely Absorbed
I find myself wondering if we are spending enough time thinking about what total absorption experiences are or could be for residents.
Read MoreResidents Piloting Biplanes
A conversation with Darryl Fisher and Steve Moran about how Dream Flights is creating memories for residents.
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Is Senior Living Afraid of Grimace Humor?
This has a huge potential for some senior living communities to create their own Grimace dark humor videos and be seen as worth a second look.
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Ritz-Carlton Vs. Senior Living: A Battle for the Ultimate Work and Living Experience
Getting there is not a matter of spending more money. It is 100% about mindset. It does not look the same in every organization.
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When I Get to Be 90
Success in life and in senior living is when we can help our residents and team members see the possibilities still ahead of them.
Read MoreA Conversation About Quality and Progress With Kristin Harris
Join us to talk with Kristin Harris, the COO of Nye Health Services. This will be a great conversation about how to do senior living better.
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Don’t Be Blind About Bad Experiences
Hardly anyone loves failure, particularly with that failure being their own fault. Worst is when it takes someone else to help you see it.
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Doing This Could Be Embarrassing
This challenge is very simple. It is primarily geared toward senior living operators but could equally apply to anyone in any industry.
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Wellness Wednesday: In Pursuit of Insane Happiness
Explore how a sense of belonging can transform organizations, communities, and even senior living, leading to increased well-being, occupancy, and profits.
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I Double-Dog Dare You to Do This
What if you created an environment where it was an experience — where a potential resident would go, “I could see myself living my best life here”?
Read MoreWhere We Are – Where We Are Going
Steve Moran and CEO Erin Shvetzoff Hennessey discuss the current state of senior living and skilled nursing and future opportunities.
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Stop Bitching About Staffing
There are two things you need to do that are simple, though not always easy, that will transform your organization.
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How Lead Aggregators Are Destroying Senior Living
Imagine that senior living operators banded together to say “no” to all aggregators leads until they started delivering higher quality leads.
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What We Believe About What We Do
You can make it better in your life and in your community. What you can do to make it better right now as you read this article is simple, but not easy.
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13 Things Execs Would Learn If They Worked in a Community Once a Month
Everyone has good ideas about how to make the community and the company better. They need to be listened to and heard.
Read MoreThe Future of Senior Living Is Bright
Join Steve Moran for a conversation with Bennet Kim as they discuss the emerging opportunities in Senior Living.
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The Most Insane Belief Senior Living Leaders Have
Senior living operators have been salivating over the “tsunami” of boomers that will “fill every senior living community.” This is insane!
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Do You Ever Feel Stuck?
As a leader it is even worse, because your “stuckness” cascades to others in your organization. The big question is this: GETTING UNSTUCK?
Read MoreWhy the Future of Senior Living Is Bright!
Join Steve Moran for a conversation with Sevy Petras as they discuss the emerging opportunities in Senior Living.
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You Believe What …?
We believe other people think the same way we do. It just simply isn’t so. What is possible in your life if you write a list of goals …
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Felt Like a Complete “Karen” Today
I am afraid that rarely do leaders ask themselves how often their policies and their attitude toward customers create friction that will lead to conflicts.
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How Your Customer Decides
Just for fun, I started listing the steps for a senior living customer. Each step represents an opportunity to make getting the sale easier or harder.
Read MoreFix Your Staffing Frustrations Like This
We discuss how Bickford Senior Living working with Flex has turned the corner and is on the home stretch of solving its staffing challenges.
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The Turnaround of Barnes & Noble and Senior Living
The current CEO embraced the changing world, figured out how to pivot, figured out what would best serve the customers, and they are thriving.
Read MoreIn 30 Minutes: Create Your Perfect Work Culture
Denise Boudreau and Steve Moran discuss how to create the best work culture possible, where people will be lining up to come to work for you.
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Will Text Messaging Be the New Way to Communicate With Prospects?
If you are actively using Text Messaging, it has the potential to improve your relationships with residents, prospects and vendors.
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Feedback Technique That Will Transform Your Organization
It turns out that there is one feedback technique that works better than all others. Here are the 19 words:
Read MorePlay To Win, a Conversation With Dr. Bill Thomas
Bill Thomas is one of the senior living/aging services disruptors. In this conversation, he talks about how you can win the aging game.
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The Driving While Drunk Leadership Problem
Often, we make decisions based on previous success without thinking through how much of that success was based not on ourselves but on luck.
Read More100% Occupancy Leadership
An Executive Director told me his company turned him loose to lead. With that freedom, in a few months he hit 100% occupancy with a waitlist.
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72 Questions We Should Be Asking Ourselves
I more and more worry that our biggest problem is that we are not asking the right questions. Here is my list we should be asking as leaders.
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9 Reasons Good Executive Directors Are Hard to Hire
Figure these things out, and you will have the best executive directors in the world and the highest performing communities in the country.
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Are You Foolishly Over-persisting?
Being willing to change direction, to stop persisting, can pay huge dividends for you, for your organization, and for those you lead.
Read MoreIs This The Software Platform You Have Been Waiting For?
In this episode we talk about all things August Health Platform. This is an episode you will not want to miss.
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Prisoners, Not Immigrants, to Solve the Staff Shortage
There is this belief that immigration will solve the senior living staffing problem that is growing bigger every day. DON’T COUNT ON IT!
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The Big Argentum Pregame Show
It’s almost time for the Senior Living Executive Conference, the official meeting of Argentum! Meet 6 Foresight partners who will be there.
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Text a Friend Right Now and So Much More
What we rarely ever talk about is the connection factor for senior living leaders. We all assume that everyone has enough friends.
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Senior Living’s at a Turning Point: Staffing, Pricing
It’s the Senior Living Innovation Forum pregame show! The industry is at a turning point… But what directions should we be turning?
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100% Occupancy With a Waiting List
Great leadership that understands that the path to high occupancy and profitability is all about fewer guardrails, not more guardrails.
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Manipulating the Aging Process
Imagine that senior living became a “longevity spa,” where people came not to decline in comfort but to actually reverse the aging process.
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You Need a Team Member Who Drives You Crazy
Every team needs at least one person who, while being a huge fan of the organization and the leaders, is willing to challenge everything.
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The Greatest Opportunity in the World — Anyone Can Do It
This more than anything would transform senior living, because there are enough residents for every senior living apartment in this country.
Read MoreNon-traditional Senior Living – Cozy Homes Is a Crazy New Idea for Senior Living
Matt Thornhill had this idea for a new way of doing senior living. I am super intrigued and think you will be too. You will have to watch to learn more.
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Wowzer — Voted Best Senior Living 2017
They once were the best, and now they are not. They have taken something that was once a positive and turned it into a serious negative.
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Your Community Bores Me, and It Shouldn’t
What are you doing to make your community stand out? If you put time into this, your occupancy and staffing challenges will disappear.
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7 Reasons to Be Laser Focused on Wellness
Here are the 7 I think are most important. Ultimately the big idea is that when we are focused on wellness it means that people “live better longer.”
Read MoreSteve Moran and Joe Jasmon One on One!
Steve and Joe Jasmon will be talking about how to address the middle market opportunity and have a healthy bottom line.
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What If You Trusted Your Residents As Much As They Trust You?
Imagine assuming that your residents want things to be better. It would make your communities more successful and your life less stressful.
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New Senior Living Company: Sugar Shack Senior Living
I am excited to announce that we are forming a new senior living operating company that could be a great for a community that values comfort and relaxation.
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Solving All Your Problems Is This Obnoxiously Simple
I have this vision of some senior living executive committing to making living and working in your community feel great every day. Here is what it would look like.
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5 Critical Questions About Your Staffing Challenges
There are enough people who would love to work in senior living in your communities. The fix will start when you tackle these questions.
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Don’t Let These Move-in Opportunities Pass You By
Poll Results: If you are in the “Never or almost never” category this post is not for you. If you are in the other 81% (most of you) keep reading.
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I Have No Idea What I Want
I am a boomer — “that person” you as a senior living operator are trying to figure out Ask me now what I will want, and I will tell you that …
Read MoreWhen the Worst That Can Happen … Happens
Hear what it’s like when the disaster happens, and in the confusing aftermath. Learn ways to help yourself and your community make it through.
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Your Foolish Crusades — You NEED to Stop
How much better would your life be if you had quit some of the things you did quit — but done so earlier?
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Am I a Bad Leader For …
19 reasons I might be a bad leader.
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Do You Need a Kill Criteria for Your Life?
Setting your criteria in advance rather than just figuring them out will save you time and money. It will make hard decisions easier!
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Poker Is One Long Game. … So Is Senior Living
There are times you simply need to move on, cut your losses, and remember that life, senior living, and poker are each simply one long game that you want to win.
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You’re Cheating Us!
The problem is that we too often view failure as bad, when it is great, or at least great when it teaches us things.
Read MoreTop Legal Issues in Senior Living
Steve will be talking to Joel Goldman about the top legal challenges he is seeing for senior living operators… and whatever else comes up.
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Monkeys and Pedestals — Working on the Wrong Things
Don’t get me wrong, these are big issues that seem intractable, but when we get them right, people will flock to senior living.
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It’s All About the Price
It occurs to me that the real problem with market acceptance of senior living is one very simple thing … PRICE.
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I Am Pissed Off, and You Should Be Too
I CANNOT REMAIN SILENT ON THIS ONE! This is a horrible mischaracterization of a good company and leaders.
Read MoreThe Senior Living Serial Murder Exposed
This is a horrific story where at least 22 senior living residents were murdered in the Dallas Area between 2016 and 2018.
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20 Things Executive Directors Say Within 20 Minutes of Arriving at Work
1. The first complaint already.
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Could We Learn to Get Better From Southwest Airlines?
Senior living has so much untapped opportunity to figure out how to make the resident and team member experience better.
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Life Enrichment Could Be So Much More Tantalizing
This is clearly the life boomers want. The big question is this: How can we provide this lifestyle but add in the medical part as needed?!
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Has Senior Living Become Health Care?
The biggest challenge is that it means that assisted living and memory care is moving into an arena that was once considered to be skilled nursing.
Read MorePost Nic All Things Senior Living…
Steve and Beth will be talking about the NORC study on how senior living did with respect to death rates during the Covid-19 pandemic.
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Does Technology Really Improve the Lives of Seniors?
Is it possible they have figured out that technology or more technology will make them less happy rather than more happy?
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Increase Staff Compensation Like This …
There are ways to increase staff compensation. The other thing an employer can do is reduce the cost of living. This does not get enough attention …
Read More![Marketing Mon.: Stop the Sales Chaos! [Special Episode]](https://www.seniorlivingforesight.net/wp-content/uploads/2023/02/Stop-the-Sales-Chaos-2-627x376.png)
Marketing Mon.: Stop the Sales Chaos! [Special Episode]
Wendy O’Donovan Phillips, of Big Buzz (a Foresight partner), knows what works — and how to break sales down into practical, usable concepts.
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A Fantastic Lunch With the Residents
The single biggest challenge is how do we create a product that those who have rejected senior living, will come to love?
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Setting the Right Price for Each Unit, Every Time
Alex Smith knows more about pricing in senior living than anyone else. Today we’ll be talking about how you can get pricing right.
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Bring Back Ruthless Joy to Your Job
What if you decided to put the radical, ruthless, unbounded joy back into your job? Use your own ideas, but maybe this will inspire you!
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21 Scandalous Things Team Members Are Thinking During Your Company Meeting
Do you have an idea what’s inside the mind of your team members while you’re in a company meeting? Here are the top things …
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Senior Living — The Land of Nobodies …
What a privilege we have to be THE ONES who remember and remind them that they are not nobodies but in fact are somebodies.
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People of Senior Living: Confessions of a Stand-Up Comic
I have had two big failures doing comedy, but here is the thing: If you can get through a bombing set, you’re gonna get through anything!
Read MoreFara Is Doing What?
Steve will be talking about Fara’s next big venture as she sets out on a passion driven new adventure that makes the world a better place.
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Will Ownership Transparency Make Nursing Homes Better?
I worry, though, that by staying silent we become complicit in the harm that is being done to older people. We should be willing to call out bad operators.
Read MoreThe State of Senior Living – Occupancy, Staffing and the Future
Suzanne Koenig and Steve talk about the state of senior living and where the opportunities lie. All right here on Foresight TV.
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What Are the Proven Problems We Solve?
By not talking about the problems, we send the message that we don’t really understand what our customers, what our prospects, need and want.
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Is It Too Harsh to Say This View Is Obscene?
What gets missed is that the community has become this massive demotivator. Why should these residents do anything to help get the building full?
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When Things Are in a Slow Death Spiral …
There are senior living communities and senior living organizations that looked around and said, “The old way is not working.”
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Do These Words and Phrases Make You Want to Scream?
A lot of buzzwords are being used nowadays, and it got me thinking … what are the most used and annoying terms/words we use in senior living?
Read MoreSteve and Age-tech Serial Entrepreneur John Reinhart on Age-tech, Innovation Grants, Workforce and Hemp
If making the lives of team members and residents is your thing, you will not want to miss this conversation.
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Free Photos — a Shameless Lesson From Disney
Think about the photos that didn’t get taken, or the photos that did get taken by family members and friends. So many missed opportunities.
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It Would Be Freaking Extraordinary If Senior Living Did This …
Every single time these horrific things happened because of leadership failures, those leaders made every single senior living community look bad.
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Psychological Selling
If you can figure out how to solve that problem, they will fall in love with your community, and you will win the sale every time!
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The Most Important Thing Senior Living Sells
If you were to ask me about the senior living unique value proposition, I would tell you without hesitation that it is the ability to create community.
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What Salespeople Miss…. Stop Being Stupid
When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.
Read MoreWill Saltbox TV Revolutionize TV for Older Viewers?
Steve will be interviewing Jerry Goehring, the CEO of Saltbox TV, and getting the answers to all of your most asked questions.
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Wellness Wednesday: You Don’t Pay Me Enough to Care
The leader needs to start behaving as if the bad employees are good employees, that they love coming to work even when they don’t.
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Should Senior Living Be Even Harder for Consumers to Purchase Than It Is?
There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.
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This Founder Story Will Blow Your Mind
Suzette Graham of Patriot Angels shares her personal story of becoming the founder of this incredible organization. It will blow you away.
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Unlicensed Nursing Homes …
There are other operators that don’t have much status in the current world of senior living that most of us inhabit. And they have a few goals for this!
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7 Existential Threats to Senior Living
Each of them are things that can break the industry or be tackled artfully to make the industry stronger.
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Wellness Wednesday: The Human Cost of Moving Into Senior Living
Moving into senior living means gains and losses. As people make decisions, they are going to, in some fashion, work through this equation …
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If I Was As Bad at My Job As Some CEOs
Senior living companies, like all companies, have job standards. And if you deviate from those job standards significantly you lose your job.
Read MoreThe Edgy Truth About Digital Marketing for Senior Living in 2023
Join us for a conversation on the latest trends and strategies for reaching and engaging with senior audiences online.
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The New Senior Living Worker
What if senior living leaders embraced the new reality that team members are a lot more interested in work-life balance?
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Should Senior Living Be Fun?
What if we promoted senior living as a fun place to go and hang out? Because in reality we all like fun. We all need fun.
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You Simply Can’t Get Away With This
I was startled not by the lawsuit itself, but rather that this kind of pricing discussion is still going on in the industry.
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AI to Market Your Senior Living Community
At the end of the day, humans are more creative than machines … at least today. Yet, if you struggle with writing content, AI can be a great place to start.
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What Southwest Airlines and Welltower Don’t Get
They believe the numbers should drive every decision. This is a massive senior living problem and it is continuing to unfold.
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I So Want to Love Them …
People want great work experiences, and when you provide them with great work experiences, they reward you by treating customers as special people.
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Missed Opportunities — the Path to Full Occupancy
As we dreamed together of the possibilities and problems of senior living, I found myself making a list of missed opportunities, or, accurately, untapped ones.
Read MoreFTV – Do These Things to End Your Staffing Woes
Denise Boudreau and Steve will be talking about practical things senior living leaders can do to end their staffing woes.
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Wellness Wednesday: Choosing the Life We Live …
We all have things happen in life that are inconvenient, and we get to choose what to do with those moments, to move on, and to make it better.
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Please Don’t Be One of These People
The only redeeming thing about this message is that I get to write about it as an example of how not to behave.
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Make Your Community the Top Choice for Every Prospect
This Friday we will be talking with Stephanie Harris, and Kathleen O’Connor about Accreditation how it is so important, and how to get there.
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Arrow Senior Living “Foresight TV” Aftermath
It is possible to like a leader and not really know if they are a great leader or not. Here are the comments of team members from that Foresight TV episode.
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People of Senior Living: How Can Anyone Be THIS Happy?
I do this because of the people, not the paycheck or money. I do it because I love the people and they need to know they are loved.
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When Your Prospects Ghost You!
It is way more frustrating when you have been working the sales process successfully. Then … they suddenly stop responding.
Read MoreStory Telling to Build Culture and Occupancy
Senior Living is a story factory and it is simple fun and human. We will be talking to Kate Bertram about how they are doing that today.
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People of Senior Living: I Love to Dance …
Creating a really good work-life balance so that I can keep going is my biggest struggle. My faith is strong and keeps me going.
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Wellness Wednesday: Doing the Impossible …
It is not always easy to see, but you are making a profound difference in the world. Together we are making the impossible possible.
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If Every CEO Would Only Do This …
If you do this, you will be transformed as a leader. You will better understand the challenges your salespeople face every single day.
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My Dream for Brookdale
If my dream for Brookdale were to become a reality, every single senior living organization would be better today than it is.
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The 8 Questions I Want to Ask You
As I embark on a conference trip, I hope to spend some time learning from people. Here’s a list of questions whenever I meet someone for the first time!
Read MoreWomen’s Longevity Bonus, a Conversation with Maddy Dychtwald
We will be talking about the opportunity to live better with Maddy Dychtwald, who recently announced the future publication of her new book.
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Do You Need a New Blender?
Right now we are at a loss as to how to fix senior living … it needs a new blender, which means completely rethinking everything we do …
Read MoreSubtle Dining Tricks That Will Improve the Health of Your Residents.
Our Guest Stella Volpe talks about how subtle changes in dining programs could be used to improve the health of your residents.
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Things That Need to Change … in Senior Living
I went to LinkedIn and asked the question. The comments blew up the platform.
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People of Senior Living: Norm’s Coffee Club
We want to talk more about residents, about frontline staff. We want to talk more about what senior living really is and the people we are serving.
Read MoreCrazy Creative Leadership = Results
Guests Stephanie Harris and Amanda Tweten of Arrow Senior Living talk about Building culture, celebrating residents and growing occupancy.
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10 Bad Habits Every Senior Living Leader Needs to Avoid
The problem is that leaders only have one set of eyes and ears and it is impossible for them to understand the complexity of their own enterprises.
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Nursing Homes Are Crazy-Making
By Steve Moran A few weeks ago I wrote an article titled “The Nursing Home Flim-Flam Game.” I sent...
Read MoreS2 Episode 42 – Upping Experiences for Dementia Residents
Abe’s Garden has recently acquired the Hearthstone Institute and are working closely with them to develop the best programs for dementia residents.
Read MoreThe Great Marketing SMASH-up
It’s Super Bowl time … for senior living marketers, that is! Whether you’re headed to SMASH or can’t go this year, get the low-down on 2023 marketing.
Read MoreThe Great Sales SMASH-Up
Here are some of the best sales tools you’ll find. Experts from these companies will talk senior living sales for 2023.
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10 Reasons Why Executive Directors Should Be Paid $1,000,000
There is nearly always a lot of talk about pay for frontline workers, but almost no talk about executive directors’ pay.
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The Best Executive Directors in Senior Living
If a company had only high-performing executive directors they would have only high-performing communities.
Read MoreS2 Episode 41 – How Technology Can Transform The Experience of Aging
Max Zamkow leads Third Act Ventures, an investment firm that is focused on making it easier and more affordable for older citizens to look after themselves at home.
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Stuff Worth Knowing …
This is a list of interesting articles that have relevance in providing first-class senior living. There is something here for everyone!
Read MoreLeadingAge Tech Extravaganza
Get a sneak peek at four tech solutions you’ll definitely want to see in person at the LeadingAge conference.
Read MoreLeadingAge Sales + Marketing Extravaganza
We talk with FIVE Denver-bound experts about better leads, increased sales, and faster move-ins.
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Be Wildly Successful by Doing This
Underpinning Deming’s philosophy is the “empowerment of the individual.” In his view, businesses that don’t do this are doomed to mediocrity or failure.
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Brookdale, You Are Breaking My Heart
I believe it doesn’t have to be this way at Brookdale. That in a few months, they could have an occupancy that beats the industry average.
Read MoreS2 Episode 40 – The Next Chapter, a Conversation With Bill Pettit
For 30 years, Bill Pettit led Merrill Gardens. In the summer of 2022, he announced he was stepping down and starting a new firm, Black Dog Capital Advisors.
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A Powerful Reason for Optimism
Senior living has a lot of room to get better, but most people who are experiencing senior living as consumers are happy with the product they are getting.
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Is There Really a Middle Market Senior Living Problem?
Most Americans (age 75+) are stuck in the middle, meaning they won’t have enough financial resources to live in the current senior living product.
Read MoreS2 Episode 39 – Nursing Homes – Staffing – Culture and Racial Diversity
Deke Cateau is the CEO of AG Rhodes, an Atlanta Not-For-Profit Organization. And they do it right.
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Reflections on NIC Fall 2022
There is a ton of public exuberance about senior living, I heard from the stage …“It remains a great investment.” But in the halls …
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If Airplanes Crashed as Often as Senior Living Failed …
Senior living should be nearly as safe as flying. Right now, I am fearful that the predominant feeling is, “I am glad it didn’t happen to me.”
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Why Every AL Will Be at 100% Occupancy
I know even the headline makes it sound like I have been hit by lightning since I mostly take the position that we have to get a lot better.
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7 Disruptive Trends …
The world of senior living is changing and will change even more. These trends will rule the next decade of senior living.
Read MoreS2 Episode 38 – How Undergraduate Programs Are Making Senior Living Better
The Granger Cobb Institute at WSU is creating a new generation of leaders for senior living that will improve the quality of life for residents and team members.
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Stop Doing Worthless Things!
The big idea is that we have only limited time and energy and the very best way to spend it is to make an impact on the world.
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Is Your Mission Big Enough?
The other big problem with mission statements is that they are often states of being rather than aspirational.
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Wellness Wednesday: Do Your Team Members Go Home Happy?
The thing I hear over and over again from team members to regional directors is that they feel like their leaders don’t care about them as people.
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Transparent Leadership ? ?
Take this quick quiz, and grade your transparency as a leader.
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S1 Episode 6 – A Tool for You To Get More Move-ins
When a prospect needs to sell a home to pay for senior living their odds of moving in go down. Second Act Financial provides an easy way to unlock equity.
Read MoreS2 Episode 37 – Lessons From the World of Broken Down Rural Hospitals
Steve talks with Kyle Kopec of Braden Healthcare, a company laser-focused on purchasing broken-down rural hospitals that are out of business.
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Are We No Better Than Airlines?
People traveling, unless they are extremely wealthy, have no choice but to put up with shoddy airline service. That is not true for senior living.
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Growing Old Ain’t for Sissies
We deal with life’s changes, particularly less pleasant ones, by talking about them, by laughing about them. That is not ageism. That is life.
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Senior Living Is Stultifyingly Boring …
I asked one of the founders of Meow Wolf, “What would a senior living community you would design look like?” He starts off with ”It’s gonna be fun.”
Read MoreS2 Episode 36 – Will You Meet Me in in the Bahamas?
Senior Living Innovation Forum is my favorite conference of the year. This year they’re doing a second event … in The Bahamas.
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Having Good Intent Is Not Good Enough
Good intent is why nursing homes and other senior living communities have such a poor reputation in the marketplace.
Read MoreS2 Episode 35 – The Next Generation of Senior Living
Steve talks to Ryan Brooks, senior principal, NIC about what to expect at the NIC conference and the hot topics being tackled.
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Will You Be the Grown-up Leader?
As a leader, you are not the only one languishing. So are your residents, their family members, your team members, and your investors.
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“How Do I Pay For It?” – Here’s One Easy Answer
They need a financial bridge to help them move now. And they just don’t know how to get from here to there.
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My Favorite Critic Strikes Again … Employee Reviews
At the end of the day, there needs to be a hybrid system in employee reviews that accomplishes both goals, and there is likely some art in figuring this all out.
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Margaritaville — Standing In Line To Move In
When we get things right, people will line up to move into our senior living communities, and this could likely be true even in assisted living.
Read MoreS2 Episode 34 – Leadership Lessons from WD-40
A culture where team members (tribe members) love coming to work every day. Something most senior living organizations want but feel is beyond their reach.
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8,197 Days Left in My Life
What really counts is going to be very different for each person, and will not be the same moment to moment, week to week, and month to month.
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Does Senior Living Actually Care About Quality?
If we want people to see senior living fine and wonderful places to work, we must celebrate the good and condemn the bad.
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S1 Episode 4 – The Top Four Questions From Sales Directors
The occupancy struggle is real. Steve talks with John Lariccia and Michael Moye of WelcomeHome about the top questions they hear from sales directors.
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Reflections on Pioneer Network 2022
It challenged my comfort level. And for a guy who showed up in bright-colored Chucks with light-up laces, you would think I would be in my element.
Read MoreS2 Episode 33 – Delaying the Onset of Dementia with Rob Winningham
A better life for residents. A better life for family members. Longer lengths of stay. Lower staffing levels. Higher occupancy. And a better bottom line.
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Rethinking the Cost of Unpaid Caregivers
Don’t resent the old, who gave you life. They too were your age and more soberingly, you will, sooner than you think be their age.
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We Have No Idea
Someone declares that boomers will not buy what the industry is offering. I lean in this direction but I also find myself thinking we actually have no idea.
Read MoreS2 Episode 32 – Shocking: Views on Resident Experience from … Residents
We say it, we know it … what the senior living industry really sells is the resident experience. So why is it so hard to get right?
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The Scariest Part of Leadership — a Lesson From Starbucks
The bigger the organization, the higher probability of this being a problem. It is hard, but it must be guarded against.
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Another Prospect Rejects Senior Living … Our Own Damn Fault
There is data that confirms that communities who post pricing get more move-ins, and yet most communities still refuse to do so.
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S1 Episode 3 – The 5 Worst, Stupid Marketing Mistakes You’re Making
Don’t worry, we’ll also share how to fix them. We’re taking a deeper dive into four or five stats from Dreamscape’s recent marketing survey.
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You Can’t Fix Everything
Leaders by their very nature are fixers. In conflict they love being the tiebreaker … but there is a problem.
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S2 Episode 31 – Senior Living Community Catches Fire …
Our newest Foresight partner and Shark Tank participant has a solution to substantially reduce the risk of fire in your senior living community.
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Great Leadership Is Simple and Hard … All at Once!
Every single person in your organization is a moving part, and each of those moving parts is complex. They have different skills, personalities, and needs.
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6 Reasons Why Leaders Are Misunderstood
I considered starting a new series titled “Leadership is Hard.” But at the same time, it’s also simple, and perhaps that is what makes it hard.
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Performance Reviews Are Like Using Newspaper for Fish Wrap
When there is a performance review that is scheduled weeks or days in advance, that time period is, for most team members, filled with anxiety.
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If You Were MacGyver
What could you do if you applied the MacGyver principle to the “impossible” challenges you face in your community, your organization?
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Without This, Senior Living Will Go Broke
An article titled “Without These 8 things, Businesses Will Fail,” got me thinking about what those things are in senior living.
Read MoreS2 Episode 30 – Leadership Lessons From a Spiritual Leader
300 employees, 30,000 volunteers, and a new CEO. Sounds worse than senior living, maybe it is. A new regional church leader on building a unified team.
Read MoreS2 Episode 29 – A Conversation With Sean Kelly, CEO of Kendal Corporation
A wide-ranging discussion with Sean Kelly on what is working and what is not today, and the future of senior living.
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Could the Uvalde Leadership Fail Happen in Senior Living?
Great leaders need to be on guard for any signs that they and their organizations are even a little bit like what happened in Uvalde.
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Do You Know What It Takes to Have Low Turnover?
This question gives me one of those “head exploding,” “pound the ground with both fists,” “scream at the sky,” “howl at the moon” kind of headaches.
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S1 Episode 1 – How Will You Find Your Next Resident?
Foresight Productions is introducing the all-new Marketing Monday. We will be discussing everything from lead generation to SEO to CRMs.
Read MoreS2 Episode 28 – Changing Lives and Retaining Staff
Goodwin Living made the employee experience so good that team members love coming to work each day, something you can do too.
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7 Unacceptable Responses to Low Occupancy
Most organizations are struggling to hit occupancy, and if I were to ask the leaders their reasons, they are most likely unacceptable.
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What a Cool Idea to Get People to Love Coming to Work Every Day
Each week there are dozens of cool things that happen in your organization — some of which you may not notice at all and others that might get noticed.
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7 Senior Living Questions Worth Wrestling With
If you are pondering any of these questions, you need industry insiders and experts who will help you figure them out.
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This Story Made Me Crazy Happy! Do You Have This Much Delight?
I belong to a CNA Facebook group titled “CNA’s are AWESOME” and came across this story that continues to make me smile days after I read it.
Read MoreS2 Episode 27 – State of The Union Kai Hsiao
Kai Hsiao, the CEO of Keppel Capital & long-term senior living veteran, talks about the current state of the industry & what’s next.
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Because We All Need a Little Good News …
NIC just released their quarterly occupancy report. And, while we’re not back to pre-pandemic levels, it is all good news.
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Don’t Be Annoying Like This
It is one of the best parts of being a writer: Every single thing, good or bad, that happens becomes fodder for a story. This is one of those moments.
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What is Mom’s House?!
Steve chats with Ben Rao and Phillip Vincent of Mom’s House about what they do and how they play a pivotal roll in your sales cycle!
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Empower Your Residents and Make Service a Breeze with Volanté
Steve chats with Shannon Moyes of Volanté Systems about how their POS software helps solve one of senior living’s biggest problems!
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Wellness Wednesday: How to Have a Good Day
“What do I need to do today to feel like I had a good day?” I got to thinking this would be a great question to ask every morning when I get up.
Read MoreS2 Episode 26 – Turning Dining into a Profit Center
What you can do with your culinary program to delight residents, prospects, and family members. Leading to higher occupancy & better bottom lines.
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Would You Attend the Church of Failure With Me?
We live in a culture that increasingly celebrates perfection and brutally punishes people for even slightly missing the mark on perfection.
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5 Areas Where A Place for Mom Has It Wrong
Larry Kutscher highlights some of the changes that APFM is making, saying “the company is now completely different.” Hmmm …
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Are You Setting the Right Goals for Your Team?
Reachable goals should not be easy. They should be set at a level that, with high performance, the goals can be met.
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Your Quitters and No-Shows Are Telling You Something Important
You have complete control over the message your quitters are sending you. And if you get this right, your occupancy problems will be much smaller.
Read MoreS2 Episdoe 25 – People First Senior Living
Imagine for a moment that you have the opportunity to start from scratch building the perfect senior living organization.
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The Cruelest Manager of All … Someplace up the Chain
They failed these frontline team members by not giving them the skills, knowledge, and discretion they needed to handle this well.
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It’s Our Own Damn Fault We Have a Staffing Problem
I am particularly concerned that right now there are really bad things happening in your communities and you have no idea.
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S2 Episode 24 – Managing Community Reviews
We all know how important reviews can be for your organization. But how do you get stellar reviews? How do you manage bad reviews?
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How To Find Meaning in a Horrific Working Environment
What makes these leaders so terrible is that they immediately go defensive rather than trying to find common ground.
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Stop That Sleazy Organizational Drama Now
One of the biggest challenges leaders face is thinking that they don’t have any drama, but the truth is, they are the cause of all the drama.
Read MoreS2 Episode 23 – State of the Union
Kai Hsiao, the CEO Keppel Capital on the current state of the senior living industry, what’s next, and how the industry can be more effective.
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Can I Be Outraged by This? — Yes I Can, and You Should Be Too
Life enrichment leaders who are treated that way should QUIT! Life is too short to put up with this. There are great companies that really care.
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Argentum 2022 – Impressions, What Worked, and What Didn’t
The Argentum 2022 conference is history. It was the first conference produced by HPG, and they did a great job.
Read MoreS2 Episode 22 – Dr. Bill Thomas
Dr. Bill Thomas, one of the most brilliant & provocative thinkers in senior living, talks about Kallimos, his newest idea for getting senior living right.
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Why Is Mediocre So Appealing?
If you are leading an organization that is floundering in mediocrity, you have a tremendous opportunity to turn things around.
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Bad Decisions …
It would be easy to make a list of risks and ventures people took that turned into dust, yet risk avoidance can be a terrible strategy.
Read MoreS2 Episode 21 – Building Better Culture
Adam Kaplan, founder and CEO of Solera Senior Living, on how to create senior living communities where residents and team members thrive.
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Why Leaders Need to Stop Being So Positive
Believe it or not in a twisted way, if you want a better more positive organization you need to as a leader be less positive. Here is why.
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Are University-Based Senior Living Communities Really the Thing?
A friend sent an article that suggests traditional stand-alone senior living will be replaced by new intergenerational models, and I am a fan of the idea.
Read MoreS2 Episode 20 – How Higher Education Will Make Senior Living Better
Steve talks with Scott Eckstein about how higher education has the potential to transform senior living leadership.
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14 Ironclad Ideas for Recruiting
The collective group came up with some dynamite ideas. Some will be specific to dining, and others could be used for a variety of positions. Take a look!
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The Self-Destructive Temptation to Go Negative
People have choices in life, to be silent, negative, or positive. Living in a world of negativity, bias can easily drift into our leadership lives.
Read MoreS2 Episode 19 – Friendships Are a Matter of Life & Death
Shasta Nelson wrote the book on Friendships. She is the expert on how to build amazing friendships at work and play.
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The Ridiculous Dining / Life-Enrichment Silo Problem
Creating the senior living experience is primarily up to culinary and life enrichment and yet they are separate departments one tiny and one huge.
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Where Did the Dreamers Go?
I am just not 100% sure we are living up to our potential but what if we did? What if we were the dreamers of society?
Read MoreS2 Episode 18 – How to Create Amazing Virtual Meetings
After this episode of Foresight TV, your virtual team meetings will be forever transformed, for the better.
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Yikes! What a Crazy Idea to Expand Your Reach and Your Revenue
It is a challenge in finding enough staff but every good idea has challenges as well that need to be overcome and figured out.
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Crazy, Wonderful, Insane, Upside-Down Marketing Idea — Before & After
You could make a substantial difference in the operator’s business, in the life of team members, residents, and their families.
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The Bonkers Incongruity of Senior Living
Being a senior living resident is a lot like being on a jury. If you have ever been on a jury, you know what I am talking about.
Read MoreS2 Episode 17 – Creating Great Resident Experiences
Milton McGowian, VP of resident engagement for Sharon Towers is 100% about creating great resident experiences.
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The Devil Is in the Details — Getting Nursing Homes Right
Everything done or not done would start with a single question: “What impact will this have on the resident experience?”
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Finding Your Own Path, No Matter How Messy
My life is messy. If you are the opposite, I am endlessly fascinated by how you pull off this highly disciplined and organized life.
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The People Who Hate Me
When someone is willing to stick their neck out and challenge the status quo there are bound to be haters.
Read MoreS2 Episode 16 – How To Create the Best Life Enrichment Program in the World
Evolve 2022 did a deep dive into programs that give residents amazing lives. We explore the highlights of the event.
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The False Dichotomy of Profits Vs. People
Honestly, have you ever heard of a single instance where a senior living company failed because the people above profits?
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What If You Had to Hit 95% Occupancy in Order to Keep Your Job?
Would you stay and hope the universe will get you to higher occupancy or do something radical because you are in a desperate situation?
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Do It Anyway
If you are one of the people who have been asking for wisdom over the last couple of months … this is for you!
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There Is One Person Who Is Poisoning Your Whole Organization
Workers pick places to work largely on pay rates. Having a single toxic person makes it more expensive to hire future workers.
Read MoreS2 Episode 15 – NIC Occupancy Data: Where We Are at and What It Means!
NIC recently released fresh senior living occupancy data. Steve talks with NIC chief economist Beth Mace about the most recent numbers.
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My Team Thinks I Am Crazy for Doing This!
I believe there is a tremendous opportunity to help team members working in your communities have better conversations.
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Is “Don’t Blame the Nursing Homes’’ a Winning Strategy?
Nursing homes are the best place for frail older people to go live out their lives. The industry failed, but it is not their fault.
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Building Culture with Savant
Steve speaks with Patrick Fellers about how Savant helped them build a culture of transparency trust with families, teams and residents.
Read MoreS2 Episode 14 – Uh Oh, This May Be the Last Episode of FTV
Jack York and Michael Owens take over and engage in riveting dialogue that may or may not teach you anything about senior living.
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When Have You Helped a Coworker?
If you were ever feeling cynical about the senior living industry you will not be after reading these responses.
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The Insidious Regrets That Paralyze Your Life …
Regrets are actually part of the human condition and that our regrets can either crush us or make us better and stronger.
Read MoreS2 Episode 13 – How To Have Zero Drama in Your Organization
Dennis McIntee is the Drama Free guy. This is your opportunity to learn how to wipe out the drama in your organization.
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My Senior Living Destiny — No Thanks, How About You?
If that is what I have to look forward to, if that is the best senior living has to offer, then I want no part of it.
Read MoreS2 Episode 12 – Is Tech the Answer to the Caregiver Shortage?
How can employers attract & retain these much-needed workers? How can technology provide accountability for families AND ease caregiver responsibilities?
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New Experiences — Could Senior Living Do This?
Recent Google search trends … Imagine if we were 100% focused on providing great experiences for residents (and team members).
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Eliminate Moving Woes with Mom’s House
A team of transition specialists help eliminate moving woes for adult children moving their parent into senior care.
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A Powerful Way to Change the Perception of Senior Living
Why are pictures more powerful than words? The visuals (video and photos) work because there is a story behind them.
Read MoreS2 Episode 11 – Culture, Staffing, Occupancy & the Future of Senior Living
Steve talks with Scott Buchanan, the CEO of Ohio Masonic, on a wide range of the hottest topics in senior living right now.
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The Most Unsexy Senior Living Model There Is—Which Makes It Sexy Like Crazy
The needs in this area are great, though not as sexy. But I find myself drawn to the idea that it is a noble enterprise.
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What’s a High-tech Diaper?
Steve chats with Deanna Vigliotta and Carrie Vick about how Seni’s line of incontinence products have improved the lives of residents.
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Are You Wasting Your Most Precious Asset?
In senior living, there is a conference for everything. The big question is this: What conferences and who gets to go?
Read MoreS2 Episode 10 – Has the Forgotten Middle Been Discovered?
The population of middle-income seniors will grow dramatically over the next 10 years. Bob Kramer talks with Caroline Pearson.
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No Wonder People Use Lead Aggregators
I took a look at more than 10 communities and only four had pricing available without having to give any contact information.
Read MoreS2 Episode 9 – 100 Years of Operation – Ohio Living
Ohio Living is celebrating 100 years. Steve chats with their CEO, Larry Gumina, about innovation and best-in-class care and services.
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This Conference Is Going To Be Different
NIC has designed their spring conference with the specific challenges and opportunities that are on the minds of senior living leaders.
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Making Work Fun Again …
In this environment, it might seem disrespectful to talk about making senior living fun. Except we know that fun is … well fun.
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Joe Biden’s Plan to Fix The Nursing Home Problem
Joe Biden announced broad sweeping changes for nursing homes that include much bigger sticks and the promise of better carrots.
Read MoreS2 Episode 8 – Better Public Speaking
Marsha Shandur, master storyteller and speech coach, on how to tell stories and convey powerful ideas from whatever setting you are in.
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Optimize Your Community’s Online Presence with These Tips
Steve chats with Holly Rehbock & Denise Graab of Caring.com about four ways to optimize your community’s online presence!
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Why You Should Embrace Your Complainers
Those complainers can help you see things you would otherwise miss. They can help you find new and better ways of doing things.
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Leadership Lessons From a Rock-Throwing Robot
Mark Rober lays out the 4-step process he uses when creating anything new. Are you skipping to step four most of the time?
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Is Disney Going Into The Senior Living Business?
It’s not clear what it means to senior living. It’s possible that it will mean nothing, but I’m guessing it is more likely to mean something.
Read MoreS2 Episode 7 – What Senior Living Needs at a Time Like This Is a Mindshift
Keynote speaker at the upcoming Evolve 2022 Life Enrichment Summit, Jill Vitale-Aussem talks about how to disrupt and transform senior living.
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Unsung Heroes Without a Singer
The great opportunity is to capture the stories of residents, families, and team members. It starts with you stepping up to be the singer.
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Do You Destroy or Do You Create?
It’s so easy to fall into this trap. But it makes us less effective as leaders, less effective as family members, and it makes us less human.
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Why it’s Pivotal to Understand Tech Trends
Steve chats with the team at Sage Age Strategies about their deep dive into the tech trends of older adults.
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5 Leadership Concepts from Seth Godin
These are worthy concepts for all of us. If you were to grade your organization on these 5 concepts what grade would you receive?
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Do More or Do Better?
What if this year were the year you decided not to grow at all, but rather the year you decided to get better?
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Cloudy with a Chance of Conversion
Steve chats with Crystal Banegas of Conversion Logix about how their Conversion Cloud is making it so much easier to convert more leads!
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S2 Episode 5 – How TV Can Actually Bring Your Community Closer
Abbie is going to be talking with Milan Bhalala about the big why behind their innovative Caavo technology.
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Fixing a Little Problem That Makes a Huge Difference
Steve chats with Milan Bhalala , VP, Growth at CAAVO, about how their technology is solving a little problem that is making a HUGE difference!
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How You Live Your Life – We Should Know This Best
As we go into 2022 we have been primed to be pissed off about every little thing. We miss the opportunities to write our own headlines.
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6 Reasons Why Leaders Need To Be Great Salespeople
There has never been a time when this was more critical in senior living. It’s the difference between thriving and just surviving.
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25 Reasons to Attend the NIC Spring Conference
I sat down this evening and decided to make a list of reasons why you shouldn’t, and I won’t, miss the spring NIC conference.
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The New Covid Reality – Life Has No Guarantees
It feels like the other foot is about to drop, that we are just one random floating virus away from complete disaster.
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The Answer Is So Damn Obvious, Why Ask the Question?
Fighting ageism is important, but it’s not always as simple as it seems. Let’s stop the silliness and focus on what matters.
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My Inbox Has 19,000+ Unread Emails – It’s a Good Thing
Be purposeful about the way you spend your time. Find delight in the things you choose to not do, like dealing with 19,000 unread emails.
Read MoreS2 Episode 3 – The Event That Will Transform Life Enrichment in Your Community
Steve talks with Kelly and Sara at LE3 solutions about the 2022 Evolve conference for senior living life enrichment leaders.
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Look Back to Look Forward
It’s a great time to reflect on lessons learned last year and explore ways to improve the life of your community and your team.
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Amazon and Senior Living Staffing . . .
Amazon is setting a new standard for wages and benefits. They are paying three to ten dollars more an hour with better benefits.
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![New Ways to Impact Your Marketplace [4 Ideas]](https://www.seniorlivingforesight.net/wp-content/uploads/2022/01/126423954_m-627x376.jpg)
New Ways to Impact Your Marketplace [4 Ideas]
I’m puzzled about how few communities put serious effort into being a part of the local marketplace. Imagine doing this instead.
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S2 Episode 2 – New Trends In Senior Living Dining
Steve talks with Phillip Dopson, SVP Consumer Experience for Compass Community Living, about innovation in senior living dining.
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Why Didn’t a Senior Living Community Think of This?
Maybe you have already seen the TikTok video that has gone viral. What do you think? Would you do this?
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Solving Senior Living’s Biggest Challenge – Malcolm Gladwell
Here are the things that Malcom McLean did to turn shipping upside down and there may be some serious lessons for senior living.
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This Ought to Infuriate Us . . . I Think
I get that it’s complicated. But solutions will only come when the industry admits we have some bad actors doing terrible things.
Read MoreS4 Episode 1 – A Practical Tutorial on How to Master Video
Video is a critical must-have for your social media presence, but it feels scary and overwhelming. Guests: Abbie Richie and Todd Hartley.
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How to Be Booked on a Podcast . . . And Get Media Exposure
An industry friend asked how to get booked on podcasts. You can google this, but here is what works from our perspective.
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I Want to Cry – Part 2 – We Are Killing Our Residents
The fundamental problem is that residents are supposed to get with the program rather than a program that is driven by the residents.
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I Want To Cry – Part 1
You might be thinking . . . “just a bad facility.” But there is no reason to believe that this is not typical.
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What Senior Living Could Learn From Domino’s Pizza
Domino’s did the unthinkable, helped their competitors. What lessons can we learn from this in senior living?
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Anyone Else Ready to Throw in the Towel?
This comes from an activities director Facebook group I belong to. It breaks my heart and it is 100% a leadership fail.
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The Crazy Christmas Gift . . .
This gives me great faith in humanity, in the people of our great nation. It is pure goodness.
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What Standard Do You Use to Judge You?
Our happiness is almost entirely determined by the standard we judge ourselves by. This is worth thinking about.
Read MoreEpisode 63 – What Consumers Want!
A fresh survey of what prospects are thinking about when it comes to senior living. Insights to help you crush your marketing goals in 2022.
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NIC: Staffing Woes Accelerating; It Does Not Have to Be This Way
I have no solution for the entire industry staffing problem. But I do have a solution for individual senior living communities.
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Be Afraid of Those Who Will Kill Your Soul
Our world today thrives on “killing the soul” narratives and too often, it even seeps into the world of senior living.
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8 Reasons to Embrace Getting It Wrong
No one wants to get anything wrong EVER. But . . . this is not a reality; we all get things wrong. And it’s actually a good thing.
Read MoreEpisode 62 – Senior Living in 2022: Dreaming Big
Steve Moran and Fara Gold are back at it again. A dynamic conversation about the future.
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Oh J. D. Power . . . Is This The Best You Can Do?
For those of us in the industry, every year the list comes out, there is always some “What the hell?” head-scratching.
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Are You Thinking About Quitting? 10 Questions for You
More than two hundred thousand frontline workers have quit. If you’re feeling the same way, ask yourself these questions.
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We Are Dense When It Comes to Getting This Right
When consumers get to your website, what are they really looking for? When we get this wrong we make the sales process worse, not better.
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Do You Operate One of the Very Best Senior Living Communities in the Country?
It’s abundantly clear: when businesses have great consumer reviews they are more profitable. Which, in senior living, means higher occupancy.
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A Fine, Fine Rant
I recently received this rant from a reader and I agree 100% with the sentiment. We have to find a way to figure this out.
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The Real Reason Your Occupancy Sucks
Over and over again I hear these stories from good leaders. But this might even be good news because it is fixable . . .
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If You Had All the Money in the World
What if you had access to an endowment to make sure you could pay all your bills, allowing you to create the ideal senior living community?
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Is Active Living the Salvation of Senior Living?
It seems to be moving into the category that Memory Care occupied 7-9 years ago, as the “can’t miss” new product for today.
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Using TikTok for Recruitment
There are a few brands that are beginning to use TikTok as a recruiting tool. It could make senior living and your organization look cool.
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Episode 60 – Empowering Women in Senior Living Marketing
Steve talks with Wendy O’Donovan Phillips, the CEO of Big Buzz, about her big plans to help women and minorities excel in marketing.
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The Public Perception of Senior Living
Right now senior living has a massive misperception problem. On one end it is seen as nursing homes and on the other end as active aging.
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How to Get Tens of Millions of Dollars of Positive Publicity for Senior Living
It seems unlikely that we as an industry could ever spend enough to make senior living cool. But something like this might.
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The Harsh Wage Reality – Opportunity or Disaster?
At the end of the day, good workers are not going to take $1 to $5 an hour less to have a great work environment.
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Episode 59 – Innovating Senior Living, the Zappos Way
Robert Richman talks about how senior living leaders can use practical hacks to reduce turnover and improve recruitment.
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Blown Away with the Responses to This Post
Over on Facebook, we posted a question inspired by team member Rachel Hill. And I am blown away by the responses.
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9 Traits of Senior Living Organizations That Did Well in the Pandemic
Some found ways to first survive and then thrive. Others continue to struggle and some have simply closed their doors.
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12 Reflections on SMASH 2021
From swag to content to vendors to technology. Here are some of the highlights from SMASH 2021.
Read MoreEpisode 58 – Fully Staffed, Recruiting No Problem – A Model That Works
Everyone is struggling with staffing . . . except this community. Hear how Kelly Papa at Duncaster is making this a reality.
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Will Senior Living Be the Last to Adopt?
But here is the hard truth: senior living is in trouble. When you combine technology with great leadership something very special happens.
Read MoreEpisode 57 – Leading With Your Heart: A Conversation With Argentum Keynote Speaker James Rhee
A unique episode. Our special guest is James Rhee who gave a powerful keynote presentation at the Argentum 2021 conference.
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Ugliness at LeadingAge
A huge party with lots of music and dancing. In a moment that was missed by most, a horrible ugliness happened.
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If Senior Living Operators Were Cool Like Amazon
You need to increase revenue. Increasing rates is not the answer!! But what if you . . . can I get a little crazy here?
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Broken Hearted – Remembering Gene Guarino
We mourn the loss of a great leader in senior living. Gene’s legacy will live on and continue to enrich the lives of generations to come.
Read MoreEpisode 56 – Today and the Future With Jeff Fischer
Steve talks with Jeff, the CEO of MBK Senior Living, about lessons learned from the pandemic and the future of senior living, the MBK way.
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Senior Living Selling – The Amazon Way
This mindset would make senior living a vastly different experience for operators, team members, and consumers.
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The Most Insane Episode of Foresight TV Ever! – Green Bananas
Learn the secrets to getting occupancy HIGHER than before the pandemic. This senior living organization is doing it.
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Practical Retention Strategies That Work
This retention hack may sound a bit crazy. But when you really think about it, it actually makes sense . . . and it’s super easy.
Read MoreEpisode 55 – Place Matters — Let’s Tell Our Story Better!
From his new book, “Right Place, Right Time”, Ryan Frederick talks with Bob Kramer about the opportunity for providers to achieve long-term success.
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Stories to Inspire from Senior Living
An idea that has been sitting on the shelf waiting for the right time was to publish good news stories from senior living. Enjoy!
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Reflections on The Eclipse Collapse
It’s fascinating to be at a conference like SLIF, filled with C-suite executives, when blockbuster news breaks, like the implosion of Eclipse.
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Will Accreditation Make Senior Living Better?
The short answer is: I don’t know but I hope so! This organization is using accreditation to show they’re the “best of the best.”
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Episode 54 – Transformational Storytelling
Bruce Felt has a powerful personal story filled with tragedy and triumph. He’s taken that inspiration to help families tell their own stories.
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This Could Get You Full and Transform the Industry
You will make your community a better place, the world a better place, and . . . You will have higher occupancy!
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What Makes You Unique? Anything? Anything at All?
There are 5 Communities in my neighborhood and I have no idea what makes one better, or even different, than the other.
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What if the Leadership Problem Is YOU?
When things are going bad it is likely a combination of these things, all of which can be fixed, though some of the fixes are painful.
Read MoreEpisode 53 – Is Empathy Training the Big Hole in Senior Living?
Mary Ann Donaghy wrote an article on the significant need for empathy training. Mary Ann, John Gonzales, and I will be tackling this topic.
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Focus and Eliminate
Right now, like never before, senior living operators need to focus on what their core mission is. Where do you need to focus?
Read MoreSpecial Edition – Senior Living as a Thriving Business in 2021 and Beyond
Steve Moran chats with James Balda, the president & CEO of Argentum, about the state of senior living, challenges, and opportunities.
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Is Senior Living on the Brink of the Apocalypse?
AHCA/NCAL just released the results of a survey about staffing in nursing homes and assisted living communities. It is really ugly.
Read MoreEpisode 52 – Consumerization Is Coming to Senior Housing: Are You Ready?
Bob Kramer interviews Terri Sullivan. Are you offering a personalized experience at your website? If not, you’re missing an opportunity.
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If Your Community Were to Disappear Would Anyone Notice?
One day as people drive by where your community sits, there is instead an empty lot . . . would anyone notice? Would anyone care?
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9 Big Challenges in the 2nd Wave of Covid
There was hope that this monster was rapidly on its way to being tamed. Now it’s back and bringing a new set of challenges.
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I Saved for Retirement to Do This?
I want to cry out in frustration, anger, and embarrassment when I see residents doing crafts and activities usually reserved for children.
Read MoreEpisode 51 – Thriving in the Pandemic
Steve talks with Stephanie Harris, the CEO of Arrow Senior Living, about how they maintained a 90% occupancy during the pandemic.
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9 Brutal Truths About Senior Living
It may make us uncomfortable. We may try to avoid talking about it. But we’d be better off addressing these and trying to fix them.
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What If You Just Did This One Extraordinary Thing?
How Atria’s One Thing Campaign could transform the lives of your residents and staff, and make you more money.
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Please, Please, Please, Don’t Do This
As adults, we get to pick the story we choose to live. This is so powerful and so important. What do you want your story to be?
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26 Things Senior Living Operators Do That They Think Are OK But Are Actually Awful
Senior living professionals, residents, and their families list things that senior living operators do that are awful. What would you add?
Read MoreEpisode 50 – Staffing Strategies That Work
John Gonzales talks about the bold actions that are needed to solve the recruitment and retention problem in the face of Covid-19.
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The Greatest Founder Story Ever
Bruce Felt tells the story that brought him to PocketBook Memory. An amazing way to share the legacy of older adults.
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Welcome Home’s Teddy Helfrich [Interview]
Steve talks with Teddy Helfrich about what Steve calls “the BEST CRM that’s out there, not just in senior living.”
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A Simple and Radical New Way of Thinking About Leading
What if every single senior living community allowed, even encouraged, line staff to think about better ways to serve residents?
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How to Turn Your Haters Into Innovators
This is refreshing in an industry that often does more lip service to staff development than meaningful training and mentoring.
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Right Now, Today, Your Chance of Getting Infected, if Vaccinated
Headlines that tell us that the vaccine isn’t 100% effective. It makes you wonder if you are putting yourself at risk of dying.
Read MoreEpisode 49 – Marketing & Selling Senior Living In Today’s Reality
The single best opportunity of the year to learn from outsiders, insiders, and peers. Steve talks with Bailey Beeken, the founder of SMASH.
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Knowing These 4 Things Will Help You Close More Sales
Having a better understanding of the prospect’s personality type will give you a much better shot at building a trusting relationship.
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Senior Living is Very Simply Selling the Wrong Thing
“When someone buys a drill bit what they want is a hole”. We need to reevaluate what prospects are really looking for.
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8 Things You Don’t Need to Have High Occupancy and Low Turnover
I’ve heard every imaginable reason why communities aren’t full. Your community can be full & have zero staff recruitment/retention problems.
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These Couples Are Ready to Move In – But They Won’t
We are leaving lots of opportunity (and money) on the table. Even worse, older people who could benefit from senior living won’t.
Read MoreEpisode 48 – Saying Yes to Living: If Senior Living Looked Like This . . .
Steve Moran and Jack York talk to Ramie Liddle, author of the book “Driving Miss Norma: One Family’s Journey Saying ‘Yes’ to Living”.
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This Kind of Thinking Could Transform Your Senior Living Organization
This might be one of the coolest ideas I have ever had (yes I know I say that a lot). A great way to earn more revenue.
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The One Reason Senior Living Communities Are Not at 100% Occupancy
Whoever gets this right will make the world a better place for us boomers and make buckets of money along the way.
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The Goodness of People
This story has zero to do with senior living but everything to do with all that is good in the world and in human beings.
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Long-Term versus Short-Term Marketing
Some recent research provides insight into the newest generation of older adults. How can we use this to promote senior living?
Read MoreEpisode 47 – The Counterintuitive Way to Attract More Move-Ins
How has the media gotten it wrong when it comes to senior living? What can we do about it? Steve talks with Bob Kramer and Jacquelyn Kung.
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Innovation Fraud Makes Innovation So, So Hard
Tremendous opportunity to innovate still exists. But it requires taking some significant risks and experimenting with big ideas.
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Where Would You Rank Your Community on the Quality Scale?
When thinking about quality in senior living, the right question is: What would delight residents, family members, and even team members?
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Senior Living Attacked from Within – Embarrassing and Infuriating
We have enough trouble with unfair headline-grabbing attacks from the media, we simply do not need this kind of attack.
Read MoreEpisode 46 – Steve Moran Shares His Trade Show Networking Secrets
Steve Moran is widely regarded as the best-connected thought leader in senior living. Learn how he does it in this episode.
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Do This if You Want 3x Move-ins!
Consumers don’t trust businesses, but they do trust customers. This has never been truer in senior living.
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Robots: A Critical Component to Solving the Staffing Crisis
Robots are here in senior living today. But the adoption is slower than I would have expected it to be.
Read More![What’s Most Important to Operators [Poll Results]](https://www.seniorlivingforesight.net/wp-content/uploads/2021/08/104927821_m-627x376.jpg)
What’s Most Important to Operators [Poll Results]
We love hearing from our readers, viewers, and listeners. We would love to hear your thoughts about these poll results.
Read MoreEpisode 45 – Fighting Cognitive Decline – For Free
In today’s world when you see “Free” you know there is a hook, a catch. In this case, it’s just free, no hook, no upgrade, no pitch. NOTHING.
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This Is About the WSJ Not Brookdale, but Honestly!
This made me so frustratingly mad, that I wrote a letter to the Author and submitted it to the Letters to the Editor department.
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Demand for Senior Living Impossible to Meet; Hmm . . .
It is estimated that the industry will need to build 100,000 new units per year starting in 2025 through 2040 in order to keep up with demand.
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Atria CEO John Moore on Leadership
Great leaders start with how they think about their place in the world, their business, their teams, and their customers.
Read MoreEpisode 44 – Want More Engaged Passionate Residents? Here Is How!
Steve talks with Dana Griffin and Emily Lerner about how to create serious, meaningful, intergenerational experiences for older people.
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What You’ll Miss If You Skip the Argentum Conference
I have been thinking a lot about conferences this past few weeks. I am like . . . a little kid thinking about Christmas.
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If You Were to Write Your CV for When You Are 80
What is critical for me is this big idea that “the peak of my life has not arrived yet.” What if we assumed the same about residents?
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6 Lessons We Didn’t Learn From COVID
I’m not so sure we learned much from the pandemic and it drives me crazy. Here are lessons we could have learned (and it is not too late).
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Stop Making It So Bumblingly Complex!
As a senior living expert, I figured it would be relatively easy to become a senior living customer. I WAS SO WRONG . . .
Read MoreEpisode 43 – Will Lifesprk Be the Senior Living Disrupter We’ve All Been Waiting For?
Joel Theisen, CEO of Lifesprk, and Dr. Bill Thomas are committed to making senior living “Better Living” for older people.
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Who Gets Blamed in Your Organization?
Leaders hate it when things go wrong and they hate it most of all when they are at fault. But does casting blame really make it better?
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Atria CEO John Moore on the Acquisition of Holiday
A few days ago I got a chance to talk to John Moore, the CEO of Atria, about the merger. Here is why he is convinced this is the right move.
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Is the Atria/Holiday Deal the Next Big Merger Mess?
I confess that I want like crazy for this to work. Because we need a breakout, huge senior living company to make it work.
Read MoreEpisode 42 – An Outsider Becomes a Senior Living Insider – Fresh Eyes on Senior Living
Rachel Hill, the newest addition to the Foresight team, talks about the role of social media in growing our presence in senior living.
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At What Age Do Your Residents Peak – Have They Peaked?
A really good question with a complicated answer. Should we be challenging the assumption that residents have passed all their peaks?
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Sir Richard Branson and Virgin Senior Living
I admit, like a little kid, I watched the whole thing. What if Richard Branson went into the senior living business?
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4 Things to Make Your Residents and Their Families Fall Head Over Heels in Love With You
What are the one or two things that can make the biggest difference in attracting and retaining residents?
Read MoreEpisode 41 – A Senior Living Vision for Moving Forward for Baby Boomers
Friendship Village CEO Brian Lawrence talks with Steve Moran about how they are reimaging senior living for the emerging boomer population.
Read MoreTechnology To Help You Sell Better Faster
Steve interviews Hoyle Koontz about their tool that enables prospects to take a virtual tour in an entirely new way.
Read MoreSarah Hoit – The Social Impact of Senior Living
Finding work that makes a difference often leads people to senior living. Let’s rebrand ourselves to highlight the double bottom line.
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Two Bits of Terrible News When It Comes to Senior Living Staffing
But it could turn out that this labor crisis will be the single best thing that, in the long run, ever happened to senior living.
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The Most Important Thing You Can Tell Your Prospects and Residents!
Was senior living really the pandemic death trap the media portrayed? This exhaustive study has some surprising results.
Read MoreEpisode 40 – The Potential For Senior Living To Transform Aging
Howard Gleckman and Steve Moran in a wide-ranging conversation on opportunities and threats to senior living.
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Stop Hiring Hospitality People – They Don’t Understand Hospitality
People’s needs are complex and they need someone serving them who is compassionate, understanding, and solution-oriented.
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10 Questions – Do You Have a Leadership Problem?
If you’re struggling with getting your teams to get behind your organization and you as a leader, you might be the problem.
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If Your Work Culture Were Like My Sabbath School Class . . .
A leadership/culture lesson from teaching 5th & 6th graders . . . I think it can work for your senior living organization.
Read MoreEpisode 39 – Can this MIT Professor Solve the Senior Living Staffing Problem?
Zeynep Ton from MIT is one of the few researchers who is actually focused on making work better for front-line workers.
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12 Reasons Why that Crafty Numbskull Competitor is Making More Money Than You
There are reasons your competitors are succeeding and you are not. Do you want to be the ass-kicker instead of getting kicked?
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It’s Okay To . . .
It’s been a tough year for all of us. Give yourself some compassion and forgiveness and know that it’s okay to take care of yourself.
Read MoreEpisode 38 – Blind Spots and The Missed $3 Million Per Community Opportunity
Bob Kramer and Jacquelyn Kung discuss key takeaways from recent surveys of more than 350,000 residents, family members, and staff.
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The Path to A More Profitable Culture
Can you create a high-trust, high-performance culture that minimizes waste and maximizes mission-driven efforts?
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Elon Musk Uses This Interview Technique. Should You Be Using it Too?
Ever hired someone and then find out they turned out to be big fat liars? Here’s a single question that can help you uncover the truth.
Read MoreEpisode 37 – Finding Practical Solutions to Senior Living Workforce Crisis – Phil Fogg
Steve talks to Phil Fogg, the CEO of Marquis Companies, about the staffing crisis and the “Care For Our Seniors Act” that AHCA is backing.
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Are You A Prosocial Gossip?
I have always thought of gossip as this near-universal bad thing. But there is actually a term for good gossip.
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The Fantastical, Magical, Amazing 10 Year Journey
On June 10, 2011, with trembling fingers, I pushed the publish button for the first-ever article at Senior Living Foresight.
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This TikTok Will Break Your Heart! – Senior Living Too?
I wonder what a caregiver in senior living would say in a TikTok about their compensation and the struggles they have to pay their bills.
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We Have to Stop LYING!
I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth.
Read MoreEpisode 36 – How Technology is Transforming the Senior Living Experience
Steve talks with Taylor Pickett of Omega, and Sarah Hoit of Connected Living about why they came together to transform senior living.
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The Skilled Nursing Death Dance
We keep dancing around this issue, this truth: nursing homes are obsolete, they are past their prime, they need to be put out to pasture.
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