By Steve Moran

I am excited to announce that we are forming a new senior living operating company that we are calling Sugar Shack Senior Living. Here is what is behind the name.

It plays on the idea of a “shack” being a small, cozy place, while also suggesting a sense of sweetness and indulgence. It could be a great fit for a community that values comfort and relaxation.

Some Other Names We Considered

Galactic Grannies and Grandpas: The big idea is to take the idea of aging and give it a futuristic twist, suggesting a community that is out of this world. The alliteration also makes it fun to say.

Groovy Grandpas and Grandmas: This name has a retro feel that could really appeal to older people and their families who grew up in the ’60s and ’70s. The word “groovy” is also fun and catchy.

Bionic Boomers Retirement Club: We considered this name because it plays on the idea of seniors being “bionic” or having artificial parts, giving it a sci-fi feel. The word “boomers” also suggests a community of active and engaged seniors.

Lively Legends Senior Living: This name emphasizes the idea of seniors being legendary, or larger than life. It could be a great fit for a community that values creativity and self-expression.

Pirate’s Cove Retirement Village: This name has a playful and adventurous feel, suggesting a community that is full of surprises. It could be especially appealing to seniors who love the ocean or have a love of adventure.


This article was inspired by the discovery of The Savannah Bananas, an exhibition baseball team based in Savannah, Georgia.

Thinking …

It’s 20 minutes long, but if you are interested in growing your senior living business, telling your story better, being the one senior living company that everyone wants to work for, being the one senior living company that every older person wants to live in, the Savannah Bananas origin story is full of business lessons.

Perhaps the biggest challenge senior living operators face is the fear of really getting out there — taking some risks and being radically different. Being radically fun.

If you watch their origin story, you will learn that when they picked the name Savannah Bananas, there were a lot more critics than fans. It was a story that resonated with me in a very personal way. When I first launched Foresight and picked a coffee cup as a logo, a handful of really smart senior living leaders told me it was a terrible logo and that unless I did something different, no one would take me or Foresight seriously.

I appreciated their wisdom, their desire to help me get better, but stuck to my guns, believing that the concept of having your first cup of coffee with Foresight would resonate with people — and it did and does.



  1. ChatGPT helped me with figuring out those senior living names. It depresses me that an AI machine is, in this case, more creative than I am.
  2. I am not launching a new senior living company called Sugar Shack Senior Living or anything else. Though, if you have $100 million dollars and want to create something that is every bit as successful as Margaritaville, we should talk.