Category: Podcast

S3 Episode 12 – Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?

Through her company, Drive, Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff. Denise tells Foresight Radio Producer Pam McDonald that the onboarding process can set the stage. “Be intentional,” she recommends. “What really counts is the feeling the new hire gets with each interaction. Make sure the feeling that’s coming across is the feeling you want it to be?” Listen today. Click here to request your copy of 65 Ways for Attracting, Onboarding & Keeping the Best.

This TikTok Will Break Your Heart! – Senior Living Too?

By Steve Moran
Let’s just start with the video:

@deliveryguy100
#helpme #ubereatsdriver #traction #positiveforce
♬ original sound – Smithson Michael

I know it’s not caregiving or senior living, but honestly, watching this broke my heart. My first thought was I wonder what a caregiver in senior living would say in a TikTok about their compensation and the struggles they have to pay their bills.
Think About It This Way
Until watching this TikTok, I had never quite thought about it this way. But what if we were to poll every care worker, every frontline senior living worker (which means we expand to housekeeping and dining services, maybe even life enrichment?) How many of them do not struggle each month to pay their bills and end up having to “do without” or make hard choices that deny their kids things they want, or worse, need?
Our Biggest Achilles Heel
We tend to believe that if we can just figure out what boomers want in senior living we will be all set. It’s an important and critical question. But if we can’t find workers or can’t afford them, knowing the right formula for boomers will have zero value at all.
I do know the very first step to figuring this out is figuring out how to make workers love coming to work in senior living every day.
Click here to read comments and join the conversation about this article.

S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World


Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors.
Sometimes referred to by her students as their “technical fairy godmother”, Abbie says, “It’s truly the marriage of two things I love — all things tech and helping older people.
Abbie’s home is in Phoenix, Arizona, where there are lots of retirement communities. She started calling them, offering a workshop titled “Cell Phone Secrets for Seniors.” She says, “By the end of the day, I’d called five communities and got three bookings.”
The pandemic shut down her in-person sessions, but she began offering classes over Zoom, launched a YouTube channel, and has an “Ambassador” program through which communities can buy blocks of tech support time for their residents. “I do get a lot of calls from adult children too,” Abbie says. “They need help with their technology themselves or are too frustrated to be in this dynamic with their folks.” Get all details from Abbie about the programs and services from Senior Savvy; listen to the podcast today.

S3 Episode 10 – Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard

Chip Conley, founder of the Modern Elder Academy (MEA) unveils for Steve Moran, Senior Living Foresight Publisher, the next iteration of senior living — regenerative communities. These communities, Chip explains, are designed so residents can contribute to regenerating 1) the soil, 2) their soul, 3) the community, and 4) the locale. Learn all the details. Listen today.

S3 Episode 9 – Avoid Sales Versus Marketing: The Right Talent on the Right Team

Senior Living Foresight’s Chief Strategist Lola Rain and Foresight Radio Producer Pam McDonald talk sales and marketing. Lola points out that there may be a disconnect if the salespeople and the marketers don’t understand what each other’s jobs really are. Learn more about the mindset and skills needed for building a collaborative team that gets move-ins.

These Tech Tools Will Transform Your Marketing

By Leigh Ann Hubbard
The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.
The right tech tools amplify your marketing, maximize your budget, increase your productivity, and even reveal which techniques will work best in your next campaign.
But with all the options out there, what are the right tech tools? The array can be overwhelming.
Not to worry. Dan Gemp is here to help. As president and CEO of Dreamscape Marketing (a Foresight partner), he’s an expert in digital marketing — specifically for senior living. He knows which tech will maximize your efforts so you get leads and move-ins.
One company with census issues hired Dreamscape Marketing in May, at the peak of COVID. “Their call volume from then until now using our digital strategies increased 207% as a monthly average,” Dan says.
Here are some of the tools he considers must-haves.
Google Tools
The first tools Dan recommends are free: Google Analytics and Google My Business.
Google My Business in particular “has been pivotal during COVID,” Dan says. “Places that have really strong reviews entered COVID from a position of power.” People who didn’t check reviews previously are doing so now, he says, and “49% of consumers need to see a four-star rating before they’ll choose to use a business.”
Plus, beefing up your Google My Business profile by adding lots of details can boost your local search rankings. You can even create posts on the platform as you do on other social media sites. “The more information you give Google the better, and there’s no better place to interact with Google than in its own sphere,” Dan says.
Interactive Tech for Your Website
Incorporating interactive chat-based tools into your website can increase conversions, save you time in the qualification process, and inform your eventual person-to-person conversations.
Options include lead assessment software, live chat, and interactive FAQs (automated chatbots).
For example, Dan likes the lead-assessment tool Roobrik (another Foresight partner). “We have specifically seen it increase conversions 30% to 40%.” Roobrik is an interactive Q&A — an assessment tool that helps prospects determine what level of care, amenities, and so on are right for them.
When a prospect interacts with Roobrik, you receive the information, including where the prospect is in the decision-making process, so you can speak to them relevantly about their concerns. You’ll also get invaluable overarching data, like what your prospects are most concerned about when it comes to senior living.
Engaging prospects, while they’re on your website, keeps them from quickly moving to a competitor. And tech like this bridges the gap when tours aren’t on the roster. “That’s the part people are no longer willing to do — take a tour — but they’re still willing to answer your questions,” Dan says.
Call Tracking Software
Here’s a best-case lead scenario: A prospect motivated to move calls your sales office. You answer their questions and determine next steps.
So how do you prompt that scenario to happen? You figure out what marketing material is leading to those calls. Tech can tell you that.
Call tracking software reveals, for example, what website a caller was on previously — or whether a print ad prompted the call.
Maybe they went from Facebook to your main website. Or maybe they’re calling using a tracking number you designated on a postcard, business card, or billboard.
Having this information tells you what’s working, so you can replicate it. Call tracking software is so useful that Dreamscape Marketing includes it in their service offerings for free.
Dan has seen the use of call tracking, alongside a hyper-local SEO strategy, lead to a 50% increase in digital move-ins.
Sales CRMs
Once you’re getting all those leads, customer relationship management software, called CRM for short, can help you organize and nurture them.
Now that many people are researching and making decisions solely online, “you need to be in more frequent communication so you don’t lose that lead to a competitor,” Dan says. One way to do that is to set up automated emails to check in, share COVID-related information, or follow up in another way that’s specific to the concerns they shared with you.
In addition, integrating your CRM with other tech you’re using can save you a remarkable amount of time. For example, call tracking software can integrate with a CRM so every time the phone rings, a new lead is created in the CRM. Integrations like this can reduce your sales and admission labor by the equivalent of almost a full employee, Dan says. “Or, let’s say you only have one salesperson, and they’re not really doing tours anymore. They would be able to almost double their productivity” because as they went through sales calls, they wouldn’t have to enter so much into a system manually. 
Data to Inform Decisions
With continued use, these tech tools save you time, improve follow-up — and start informing your future strategies. “The point of all this technology is not to complicate your life,” Dan says. “It’s to give you extremely specific data, to tell you what to do next.”
Within all of these tech options, there are many brand choices. If you’d like guidance on what will work best for your team, Dreamscape Marketing can help. They even set up all the tech — including integrations and automations — for their clients.
Right now, Dreamscape Marketing is offering complimentary strategy sessions. Claim your spot by filling out the form below.
Click here to read comments and join the conversation about this article.

 

Submit

S3 Episode 8 – Laughter on Call Brings Joy and Connection to Memory Care Residents and Comedy-Based Training to Caregivers

Comedian Dani Modisett’s mother fell into a deep depression following her move into a memory care community and Dani couldn’t snap her out of it. But, Dani said, “I really love to take difficult subject matter and get people to laugh. It opens up a conversation.” That idea led Dani to found Laughter on Call in her mother’s honor to offer comedy-based dementia caregiver training and lots of programs for seniors. Listen today to Dani’s story and visit her website at LaughterOnCall.com.

S3 Episode 7 – Surprise and Delight Residents Using the Magic of Theater

Developer-owner Paul Griffin of Griffin Senior Living along with Michael Ferguson, founding partner of Theater DNA, are reinventing community interiors to pump up the energy and vibrancy. They want to surprise and delight residents through the magic of the theater to transform static interiors by bringing the outside world in. Listen today to discover how they’re reimagining life in senior communities.
 

A Little Lie Can Cost Big Money – 6 Tips for Ethical Marketing

By Leigh Ann Hubbard
As occupancy rates keep setting record lows, senior living marketers are feeling pressure to do whatever it takes to attract qualified new residents. The temptation to push ethical boundaries can be great. A little white lie or exaggeration here and there — what does it hurt?
For one thing, it could hurt your profits. Sticking to your moral guns can save you money while attracting better leads, says Dan Gemp, president and CEO of Dreamscape Marketing, a Foresight partner.
The company specializes in ethical digital marketing. They use clients’ budgets judiciously, market transparently, and focus on bringing in not just leads but leads likely to convert.
Here are their top tips for how to market ethically and be more successful than you would otherwise.
Tip 1: Market Your Specialty
“You’re not going to trick someone into moving their mother into your location,” says Dan, who tends to pull no punches.
For example, if your community offers excellent care options, “your digital marketing plan should not default to broad lifestyle messaging, but instead target the precise demographic of prospective residents searching for your expertise,” Dan says.
On the other hand, if care isn’t your strength, focus on what is. For example, Dan has seen some communities tout memory care even without a strong program. “So they’re somewhat taking advantage of people with dementia,” he says. “Whereas we have found if you advertise your specialties transparently and ethically, you’ll actually get more move-ins. You’ll make more money that way than pretending.”
If you’re struggling with finding the right messaging, consulting with a marketing agency can help. A firm with experience in senior living can tell you what they’ve seen work for communities like yours.
Tip 2: Get Your Own Leads
To say that Dan doesn’t like lead aggregator services is putting it lightly. “Essentially, they’re ‘selling’ your parents to the highest bidder,” he says.
And given aggregators’ markups, many communities would prefer not to work with them either. But does pulling the plug with this lead generator mean losing leads?
Not necessarily. “Communities could do exactly what placement service sites do to generate leads for 30% less money. That’s the data,” Dan says. “All these sites do is hyper-local SEO and localized paid search ads, and then mark up resulting inquiries.” 
If you focus your content — website, articles, blog posts, social media, online ads — on the town your community is in (or, in large cities, on the neighborhood it’s in), you can get leads coming directly to you instead of a third party.
Not only that, but you may get better-qualified leads. “What’s better than 100 phone calls? 10 phone calls and 10 move-ins,” Dan points out.
Great search engine optimization is important in this method, especially in competitive markets. If you’re not an SEO expert — or if you don’t have time to develop new content — you may want to outsource some of the work. In that case . . .
Tip 3: Make Sure You’re Served Ethically Too
A lot of senior living marketing agencies template their services to maximize their profits, Dan says. “They give the least amount of deliverables for the most amount of money.” For example, they may offer to run lots of paid ads, even if that’s not the best solution for their client, because that nets them easy money.
Dreamscape Marketing has a different business model. “We’ve directly profited by staying old-school ethical — 100% good for our word — and, regardless of budget, always delivering for our clients,” Dan says. “We would rather be clever and not have to spend all of your money to accomplish your goals. That builds partnership.”
Tip 4: Market with A Mission
Though marketing sometimes gets a bad rap because of unscrupulous players, when done ethically, senior living marketing has the power to help improve lives.
Dave Grauel, marketing director at Dreamscape Marketing, goes so far as to say that if your community is excellent, you have a moral obligation to help people find it.
For example, if, through SEO, you get to the top of a key organic Google search result — or, even better, the highly coveted Google local pack results — that’s a great marketing success. But it’s also an ethical win. By making your community easy to find, Dave says, “you are boxing out — taking digital real estate back from substandard operators, and ensuring the senior population you’ve dedicated your career to serving connects with their possible new home.
“It is your humanitarian, moral obligation to deliver your message — tell your story where it will do the most good. In 2021, that place is at the top of Google search results through digital marketing,” Dave says. “You owe it to your future residents to be at the top of Google, or else someone else will be.” And that someone else may not be as ethical as you are. “We would love to see this industry competing for the strongest transparency in dialogue and ethical operations.”
If you’re interested in exploring how ethical marketing could help your community succeed, while reducing costs, you can book a complimentary strategy session with Dreamscape Marketing. Ask questions and get answers specific to your challenges. To claim your complimentary consultation, fill out the form below.
Click here to read comments and join the conversation about this article.

Submit

S3 Episode 6 – New Blood, Fresh Ideas: College Senior Emma Meads Chooses Senior Living for Her Career


College senior and Foresight intern Emma Meads tells Pam McDonald, Foresight Radio Producer, she is sold on the industry and hopes to make it her career. She says, “I found a part-time job during college as a server in a senior living community and I fell in love with it. I think it was the people I worked with, their compassion and patience. Your coworkers are in the industry for the same reason — we just have a passion and a love for it.” Discover what excites Emma about senior living and what she already thinks could be improved. Listen today.

S3 Episode 5 – Shining A Light on Your Buildings’ (and Residents’) Health

On Foresight Radio, Jack Sterne, principal with Lumenant, discusses how building environments can affect residents’ health. He tells Steve Moran, founder and publisher of Senior Living Foresight, “The interesting thing about healthy buildings is so much of it is actually invisible.” Listen today to learn what you can do to improve the health of your buildings and your residents.

S3 Episode 4 – Matchwell Facilitates What Healthcare Workers Want Most — Flexible Scheduling

A flexible working schedule is the #1 desire of healthcare clinicians, says Rob Crowe, Founder and CEO of Matchwell. In an interview with Foresight Radio Producer Pam McDonald, Rob details how Matchwell connects a growing number of flex job seekers with companies that have gig work available. “It’s direct and transparent,” he explains. “And, at the end of the day, this is about revolutionizing an industry and doing it together.” Listen to the podcast today. Discover more about Matchwell at WeMatchwell.com.

Thank you to Dreamscape Marketing, our Foresight Radio sponsor.

S3 Episode 3 – Argentum Urges Senior Living to Join Its New Advocacy Initiative

[Recorded a few days prior to the inauguration.]
What should the senior living industry expect from the Biden Administration and the new 117th Congress? More money for PPE, vaccines, and the like, or more regulation? Listen as Argentum Public Affairs SVP Maggie Elehwany gives Foresight Radio Producer Pam McDonald the lowdown. Elehwany also introduces “Argentum Advocates”, the association’s new initiative to increase senior living leaders’ participation in shaping federal legislation and regulation. Listen to the episode today; join “Argentum Advocates” at its website.
This episode is sponsored by Dreamscape Marketing, a full-service digital marketing agency specializing in the unique needs of senior living communities.
Are you ready to drive brand awareness and increase leads for better resident acquisition? Let Dreamscapes’ exceptional digital strategist, developers, designers, and writers work with you to meet your senior care community’s unique business development goals.
Dreamscape has been serving health care clients since 2005 and is ready to provide you a complete digital presence through industry-leading website development and tailored-to-you digital marketing campaigns. Check out Dreamscape Marketing today.

S3 Episode 2 – Tiny House Villages – A Viable (and Affordable) Option for Senior Living?

Foresight Radio Producer Pam McDonald talks about tiny houses with Andrew Constantino, assistant program manager for the Low-Income Housing Institute (LIHI) in Seattle. Andrew describes the tiny house movement as a loose coalition of people who are interested in a more simplistic lifestyle. Listen to the episode today. Click to learn more about LIHI.
This episode is sponsored by Dreamscape Marketing, a full-service digital marketing agency specializing in the unique needs of senior living communities.

Are you ready to drive brand awareness and increase leads for better resident acquisition? Let Dreamscapes’ exceptional digital strategist, developers, designers, and writers work with you to meet your senior care community’s unique business development goals.
Dreamscape has been serving health care clients since 2005 and is ready to provide you a complete digital presence through industry-leading website development and tailored-to-you digital marketing campaigns. Check out Dreamscape Marketing today.

The Elephant in the Room

By Jack Cumming
With a New Year comes New Beginnings. 2021 promises new hope, new opportunities, and new joy. This series starts the year by rethinking what senior living might be.
This is Part 1 of a 3-Part Series exploring some of the fundamental thought premises of senior living. In this first part, we question the primacy given to the distinction between tax-exempt organizations and those that are taxpaying.
It’s time to rethink whether nonprofit status is best for senior housing. It may be past time. But let us begin.
The Nonprofit Myth
The most obvious advantage of tax exemption may prove to be its weak point. That advantage is the avoidance of taxes. To qualify for tax exemption senior housing enterprises don’t even need to be charitable, in the usual sense of dependence on donors, nor do they have to avoid profits. Profitability and tax exemption? That sounds irresistible.
To gain that tax avoidance, not-for-profits have to give up access to the equity markets. They lose the potential market advantage of giving residents an ownership stake (though there are seldom-used workarounds), and they become less accountable, which some may see as an advantage though it can also lure an organization into complacency and rigidity.
For a long time, it was thought that nonprofit status was a marketing plus, and anecdotal information suggests that it was. That advantage is eroding, however, as a more sophisticated, more highly educated consumer is redefining the marketplace. Today’s consumer is resistant to traditional nonprofit financing models like entry fees. Entry fees have been used to provide the risk capital to secure the debt on which most nonprofit senior housing providers are dependent. Resident investors in entry fees might expect to have a say in the business they finance, but that has not been the case. And growing numbers of prospects are rejecting that disconnect.
Paying for Government Services
Not surprisingly, municipalities, too, prefer taxpaying organizations over nonprofits. As a political reality, nonprofits still wear a halo of goodness right up there with houses of worship. Still, it’s not surprising that nonprofit senior housing sometimes encounters NIMBY (not in my backyard) resistance that for-profits don’t. Some nonprofits agree to pay PILOT (payments in lieu of taxes) fees. But that is not everywhere, and it can seem like a bit of a dodge around the obligation of most citizens to pay their fair share of the costs of government.
Still, it’s marketing that drives the success or reversals of any business, and senior living is no exception. Customer value is the reason businesses thrive. Why would anyone sell their house to extract the equity value built over many years, only to turn around and invest those proceeds in a contract to allow a nonprofit to own their new home with themselves as tenants or mere residential licensees?
The Charitable Myth
Senior living communities can gain tax exemption because they are classified as nonprofit entities under Internal Revenue Code Section 501(c)(3). That “charitable” status applies even for luxury Continuing Care Retirement Communities (CCRCs, called Life Plan Communities by some) because of IRS Revenue Ruling 72-124. This is an administrative ruling, which was issued during the Nixon Administration in 1972. It could be revoked administratively as well. That’s a tenuous authority on which to build an industry to serve affluent customers who have to demonstrate wealth to be admitted to residence.
Of course, many of the same tax-exempt businesses that serve the affluent also have an affordable housing outreach and even provide charitable services beyond just housing. Those activities may, in fact, be donor-supported and may accord with traditional concepts of what constitutes a charity worthy of some kind of government support in the form of tax abatement. This discussion, though, centers on tax-exemption for luxury housing of the affluent.

How Can This Be?
You may wonder how an industry targeting the affluent came to have such a tax benefice. Of course, many but not all senior living operators also have an affiliated affordable housing outreach, but the luxury housing part of their business is also tax-exempt. The story is that a Hanson Bridgett partner persuaded the National Office of the IRS to issue the special exemption arguing that old age, in and of itself, is distressing and deserving of charitable status. Hanson Bridgett is a law firm that, for more than 50 years, has furnished legal services and business advice to residential communities, long-term care providers, and specialized enterprises that serve senior citizens.
Washington, DC-based LeadingAge only allows “nonprofit” senior living organizations to be members. LeadingAge is itself a 501(c)(3) tax-exempt charitable organization though its mission is to advocate for its members alongside its continuing education and other activities. It also requires its state affiliates to be similarly focused on tax-exempt operations. One state affiliate was expelled for having too many taxpaying members. LeadingAge continues to defend tax-exemption as central to its purpose.
Breaking the Mold
It’s clear from the above that a decision by a currently tax-exempt senior living enterprise to convert to taxpaying status would be a departure from the nonprofit culture in which the industry has historically been rooted. It would not change the service mission of the industry, which has long been dedicated to providing safe haven for those who fear vulnerability due to old age.
The core distinction determining whether organizations meet that purpose proactively and effectively is not tax status but mindset. Thus, we can conclude that the key differentiator affecting the senior living industry is not whether an organization has applied for, and received, Revenue Ruling 72-124 tax exemption, but rather what aims it serves, who it serves, and how it serves. That what, who, and how will be the subject of Part 2 of this 3-part series.

S3 Episode 1 – It’s A New Year; Time to Get Your Marketing On! Here’s How


Foresight Radio Producer Pam McDonald elicits a number of marketing tips from Wendy O’Donovan Phillips, CEO of Big Buzz, Inc., that communities can use to kick-start the new year. Wendy’s firm has helped clients get big results for over 13 years. She also offers a free copy of her book, Flourish, which is packed with winning strategies to achieve ultimate marketing results. Simply text the word SENIOR to 31996 for a free digital copy. Listen to the episode today; and learn more about Big Buzz on their website.

S2 Episode 25 – Finally, A Sales and Marketing CRM You Can Love

Teddy Helfrich, Sales VP for Welcome Home, introduces their purpose-build for senior living CRM to Pam McDonald, Foresight Radio’s Producer. Teddy says, “First and foremost, we wanted Welcome Home to be super easy to use and be happy with; even dare I say, love it. Executives get all this great reporting, great insight for business decisions. That’s kind of the secret sauce.” Listen to the episode where Teddy details the numerous benefits to be gained from a CRM your staff loves; and visit their website.

S2 Episode 23 – John Knox Village v COVID-19: “Learning Nuggets” from the Frontline

“When you’re faced with a crisis or a major challenge, you have a team and everyone on that team can contribute. The leader does not have to do it all themselves,” says Bill Pickhardt, COO of John Knox Village in Pompano, Florida. He shares this and other “learning nuggets” in an interview with Foresight Radio Producer Pam McDonald. Listen as they talk about the community’s experience with the outbreak of the COVID-19 pandemic. Learn more about John Knox Village here.

S2 Episode 22 – The Treehouse Community Drives Innovation in Foster Care, Intergenerational Housing, and Vital Aging

Foresight Radio’s Host Pam McDonald interviews Judy Cockerton, a prime mover behind the Treehouse Foundation. She describes this housing community that serves former foster children, their adoptive families, and honorary grandparents. Judy wants to “bring this model to the entire country,” to push innovation in foster care, intergenerational housing, and vital aging. Learn more about the Treehouse Foundation at its website.

S2 Episode 21 – If You Have a Heart for Your People, You Can Be a Great Leader!


Our own Senior Living Foresight Publisher Steve Moran discusses his first book, Lead Don’t Manage, with Podcast Producer Pam McDonald. He provides practical leadership advice and says, “Life is just better for everybody when the people who are part of an organization love what they do. Good leaders wake up every day and say, ‘How can I make the best possible day for the team I’m leading?’ Then, it’s hard to go wrong.”
You can buy Steve’s book HERE.

S2 Episode 19 – If You Don’t Have This Technology, You Are Missing Out

Brian McWade, Connected Living’s CTO explains to Pam McDonald, Senior Living Foresight’s Podcast Producer how their enterprise engagement platform solves 3 of today’s critical senior living problems: lonely residents, worried families, and overwhelmed staff. With its 9 core solutions and 50+ featured programs, which can be purchased as needed, it is a one-stop tech shop. Learn more by visiting Connected Living’s website HERE.

S2 Episode 18 – Industry Thought Leaders Produce A White Paper for the “New Next” in Senior Living

Believing the pandemic gives senior living a do-over, thought leaders offer guidance for version2.0 in a White Paper titled Creating A Path Towards the ‘Next Normal’ in Senior Living. Senior Living FORESIGHT’s podcast producer Pam McDonald interviews Colin Milner, the founder and CEO of the International Council on Active Aging (ICAA), who organized the collaborative effort. You can download the white paper HERE.

S2 Episode 16 – Expressive Writing Course Helps Senior Living Residents Connect and Find Their Own Voice

Senior Living FORESIGHT team member, Fara Gold McLaughlin, interviews Angela Burton about the Feet to the Fire Writers Workshop Angela created for residents of senior living communities. “You don’t have to be a writer to participate,” she explains. “This is not a judged program. It’s not a critique program. We’re going to give you lots of permission and encouragement to write.” Learn more about the program at FeettotheFireWriters.com.

S2 Episode 15 – SLFORESIGHT Summit: Exploring the Tech Landscape

Gain Deeper Understanding of Senior Living Technology at FORESIGHT’S Virtual Tech Summit, August 11, 12, and 13
Senior Living FORESIGHT is offering a 3-day virtual technology summit – August 11, 12, and 13 – so industry leaders can explore adapted or purpose-build tech for the industry, as well as gain answers to their essential questions. FORESIGHT’s Podcast Producer Pam McDonald and Summit Producer Lola Rain introduce the event’s topics and presenters. Pam also interviews Sarah Thomas, strategic advisor with Akara Robotics, who describes the current landscape of robotics in senior living, and Andrew Smith who details the process Human Good used to implement labor management technology into its 21 life plan communities and nearly 100 affordable housing properties Register for the Summit here.

S2 Episode 13 – Ollie: Will This Destroy Age-Segregated Senior Living?

An objection sometimes heard from senior living prospects is: “I don’t want to live with just old people.” Ollie, a property developer and management startup based in New York City, is overcoming this complaint with co-living apartment buildings that are amenity- and service-rich, furnished, fully stocked, and staffed. Learn more from Ms. Ryan Murphy, associate director of marketing and communications, who detailed this “convenience living” option in an interview with Steve Moran, Senior Living FORESIGHT founder and podcast cohost.
If you want to listen to more podcasts from Senior Living Foresight, visit our podcast page.

S2 Episode 12 – ASHA Launches Campaign Spotlighting the Value of Senior Living

Media coverage of COVID-19 deaths may be unduly spreading fear among seniors and their families about how best to meet their long-term care needs. American Seniors Housing Association’s (ASHA) President David Schless describes the public relations initiative his organization has launched. He also urges communities to use their own or ASHA’s materials to tell authentic stories about the value of senior living, the many joyful everyday experiences of residents, and the differences between the various types of long-term care settings. To learn more about ASHA, visit their website.
If you want to listen to more podcasts from Senior Living Foresight, visit our podcast page.

S2 Episode 11 – Innovations Arise from the Pandemic

Innovations Arise from the Pandemic
While crises bring challenges, they also can uncover opportunities. In this episode, we’ll hear how the pandemic spurred innovation at two senior living companies. Heritage Communities’ Lacy Jungman describes the deepened commitment among residents, families, and staff to safeguard each other’s well being. And, Kisco Senior Living’s Randall Lonoza details their innovation to handle increased waste resulting from 100% resident room-delivered meals 3 times a day. Listen to the episode here.
If you want to listen to more podcasts from Senior Living Foresight, click here.

S2 Episode 10 – Massage, Reassuring Touch; It’s Everything

Massage, Reassuring Touch; It’s Everything
Cory Scurlock, Founder of The Massage Inc., a program that brings affordable, geriatric massage to senior living, describes the value of touch and the many benefits of the therapeutic practice of massage to Pam McDonald, Podcast Producer and Co-Host. Cory also provides instructions for several self-massage exercises. To learn more about Massage Inc, visit its website. Listen to the interview here.

For more podcasts from Senior Living Foresight, visit our podcast page HERE.

S2 Episode 9 – Pandemic Tales from the Frontline

 
Pandemic Tales from the Frontlines
Times of crisis bring challenges to overcome as well as chances to demonstrate one’s very best. Lori Alford, COO and a founder of Avanti Senior Living, tells Steve Moran, Senior Living Foresight’s Publisher, stories that demonstrate both. You can listen to the episode starting today at www.seniorlivingforesight.net/podcasts, and learn more about Avanti here.

S2 Episode 8 – The “Drama-Free Guy” Offers Help for Leading Your Teams Through Change

The novel Coronavirus has the staff of senior living communities facing unimagined challenges, procedures, and reactions. Dennis McIntee, a nationally known leadership expert, offers a variety of mindsets and approaches that leaders can use to guide their team members through this tsunami of change. To learn more about Dennis, who’s often called the “drama-free guy,” visit his website at Leadership Development Group.
Click HERE to listen to more podcasts from Senior Living Foresight.

S2 Episode 7 – Do You Know Your Likeability Score?

What if today’s workforce demands likeable bosses? Do you know your likeability score? Those are questions Steve Moran explores in his interview with Charn McAllister, Assistant Professor of Management and Organizational Development for Northeastern University’s School of Business. The research indicates that leader likability matters a lot – and can affect staffs’ job performance, turnover rates, and the company’s success.

S2 Episode 6 – Co-Location Projects Bring Affordable Housing Plus Community to Chicago’s Seniors

Chicago needs libraries, Chicago needs affordable senior housing — why not co-locate them? That idea is bringing housing plus community to Chicago’s low-income seniors. Details are revealed in interviews by Podcast Producer Pam McDonald with David Block, Director of Development and a Principal in Evergreen Real Estate Group, (www.evergreenreg.com) and Ann McKenzie, Chief Development Officer for the Chicago Housing Authority (www.thecha.org).
Click HERE for more podcasts from Senior Living Foresight.
 
 

S2 Episode 5 – Staff Retention Secrets from A Carnival Barker

Download the audio
Cole Lindbergh had to hire 120 seasonal workers every year and was only able to accomplish this because he consistently got back of 80% of his team. Find out his secrets for staff retention and training in this podcast episode with Senior Living Foresight Publisher Steve Moran.

S2 Episode 3 – State Laws Say Marijuana’s Yeah; But the Feds Say, “No Way.” What’s A Senior Community to Do?

More states are decriminalizing possession of marijuana and its derivative products. But under federal law, businesses where marijuana is found are at risk for seizure of their assets. And, despite a myriad of claims, there is a near-universal lack of scientifically valid research demonstrating that marijuana can benefit seniors. In our latest podcast, retired Judge and drug court expert Peggy Hora examines considerations for senior living regarding marijuana use in its communities.
Click HERE for more from the Senior Living Foresight Podcast.

S2 Episode 2 – Consumers Want Wellness-Based Communities with Care, Not Care-based Communities with Wellness. Are You Making the Shift?


Consumers Want Wellness-Based Communities with Care, Not Care-based Communities with Wellness. Are You Making the Shift?
How you perceive the aging process impacts your health, quality of life, and probably how long you live. Thinking negatively about aging can steal as much as 7.6 years from your life. Colin Milner founded the International Council on Active Aging (ICAA) nearly 2 decades ago to change the way we age, challenge our stereotypes about aging, and improve the quality of life for seniors. Discover the ways ICAA benefits senior living communities and society at large when older adults engage meaningfully in all aspects of life. Visit icaa.cc to learn more.
Click HERE for more from the Senior Living Foresight Podcast.

S2 Episode 1 – These Mistakes Could End Your Construction Before It’s Begun

Building new, expanding, or remodeling senior living communities is extraordinarily expensive and fraught with lurking pitfalls. Missteps here can cost you millions or end the project before it begins. Jamie Timoteo, senior vice president of Plante Moran, a development advisory firm, warns against 7 of these potential oversights. Find more information at www.pmlivingforward.com.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 20 – Want Your Community’s Residents to Love Every Meal Every Day? Have Your Dining Staff Enhance Their Skills through the Senior Dining Association

When the room is full of top chefs, who could resist a culinary showdown? How about 3, including a mixology contest? No one – that’s what Harris Ader is willing to bet. He’s the founder of the Senior Dining Association, a professional development group that went from 0 to 420 members in just under 2 years. Listen to our podcast interview and discover the benefits this organization is bringing to dining/hospitality staff and our industry.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 19 – The Green House Project: So Much More Than A House of a Different Color!

Senior Director Susan Ryan details The Green House Project’s ambitious 2.0 Initiative to return control, dignity, and a sense of well being to nursing home residents, families, and staff while maintaining high-quality and personalized care. She also describes their proven financially viable and sustainable small homes concept that is deinstitutionalizing and destigmatizing skilled nursing facilities.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 18 – Not Much Happens Without Resident Involvement in Kendal Communities

At nonprofit, Quaker-based Kendal communities (www.kendal.org), residents are extensively involved in operations and programming. As a reflection of Quaker values, residents are encouraged to design their own lifestyle, share a sense of community, and collaborate respecting one another as equals. Our guest, Larry Elveru, director of communications and public relations, points out that residents have a seat on the community boards of directors, develop and lead activities programming, and create ties with nearby colleges and universities. Listen as Larry describes just a few of their resident-initiated endeavors.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 17 – Insights from Lori La Bey: ‘The #1 Online Influencer about Alzheimer’s’

For over a decade, Lori La Bey has been educating the public about dementia and dementia care through her “Alzheimer’s Speaks” website, blog, and podcast, as well as through her writing and speaking across the nation. Oprah calls Lori “a health hero”. Marie Shriver says she’s an Architect of Change for Humanity, and Dr. Oz claims she’s the #1 Influencer Online about Alzheimer’s. We were pleased to have Lori as our guest for this podcast.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 16 – Caring.com Partners with U. S. News and World Report to Create a Massive Online Assisted Living Directory


 
Seniors and their families searching the internet for support and guidance about assisted living communities are likely to find search results from a partnership between U. S. News and World Report and Caring.com. The two entities have compiled a digital directory of community-specific data, as well as reviews for nearly 9,000, assisted living communities nationwide. US News Reporter Ruben Castaneda shares some insights about the transition from home to senior living. And Ben Jackowitz describes partnership and assets shared by the two companies, including thousands of authentic consumers reviews drawn from Caring.com, a Senior Living Foresight partner and comprehensive resource for individuals looking for senior living and for providers looking to fill their communities. Additionally, for tips on decorating assisted living space in ways that can ease a transition, check out Ruben’s article here: https://health.usnews.com/best-assisted-living/slideshows/decorating-tips-for-assisted-living.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 15 – A COO Moves into Her Communities

Would you be able to answer with a resounding YES to the question, would you move into one of your own communities? Well, Amy Birkel, COO of Heritage Communities based in Nebraska, would and has. In an experiment coordinated among the corporate . . .
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 14 – Do You Have A CRM that Personalizes and Automates Your Marketing?

Imagine if your marketing and sales team knew where each prospect was in their decision-making journey. Imagine if your team could consistently follow up with relevant, personalized, next-step messaging. Well, thanks to innovative technology your hopeful vision can be reality now — automatically! Listen in as Lynn Madderra, VP of Ops for Continuum CRM, (a Senior Living Foresight partner), describes how you can integrate your prospect database with your marketing messaging to automatically move potential residents forward. As Lynn points out, with systems that “talk” to each other, you’ll be better able to deliver personalized, helpful messages at the right time.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 13 – Get Back to Basics with Operations — Could It Be That Simple?

With 25 years’ experience in senior living under his belt, operations expert and consultant Andrew Badoud believes it’s time to get back to basics — building better relationships. He says if you do the right thing, build trust and relationships with your customer and their families, and keep staff engaged that great things can happen. Listen in for a lot more takeaways when Podcast Producer and Co-Host Pam McDonald interviews her friend and former colleague. For more information about new development acquisitions, turnaround management, sales and marketing, or operations assessments, contact Andrew at [email protected]
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 12 – Everyone Wins! Foster Kids in Senior Living

Rosemary Ramsey took her senior living background in a surprising direction, when she founded The Victory Lap, an intergenerational program that benefits both senior living communities and youth about to age out of foster care. She has piloted a program in Nashville, Tennessee, that gives 18- to 21-year-old foster youth a chance to avoid the worst challenges of leaving the foster care system — homelessness, unemployment, and a lack of connection to caring adults. Listen to Steve Moran’s interview with her here.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 11 – A Senior Living “Comm-University”: A Marketing Coup and A Win-Win-Win-Win for All Involved

The “Comm-University” at Pacifica Senior Living in Healdsburg, California, is a program that exemplifies competitive differentiation at its best. It enables the community to forego conventional marketing yet sustain 100% occupancy with a waiting list. But even more than that, it enhances residents’ sense of purpose and joy, connects children in meaningful ways with elders, solidifies relationships with residents’ families, and is a source of pride for management and staff. Listen as program coordinators Tony Fisher and Julia Agee detail how it’s done.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 10 – A 6-Bed Affordable Senior Living Model that Makes A Profit?

Given that so many seniors can’t afford the average $2,000 to $5,000 per month cost of traditional senior living, Senior Housing Forum — The Podcast seeks to feature as many successful models as we find. In this episode, Garden Spot Communities’ CEO Steve Lindsey describes how they put together their affordable senior co-living home in New Holland, Pennsylvania. Visit https://www.gardenspotvillage.org/ for more information.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 9 – Sing-alongs with a Twist Bring Residents Greater Engagement and Quality of Life

Listen in and discover how Songs by Heart — a twist on sing-along programs — enhances resident engagement and quality of life. Podcast Producer and Co-Host Pam McDonald interviews Jenny Cook, a board-certified music therapist with the Songs by Heart Foundation, to learn how the program works and benefits residents as well as their families. Pam then interviews Annette DeCamp, Program Manager for The Kenwood by Senior Star in Cincinnati, Ohio, where Song by Heart is a big part of the activities they offer. Annette describes why she’s such a huge fan of Songs by Heart.
More information about Songs by Heart can be found at http://www.songsbyheart.org, and about The Kenwood at https://www.seniorstar.com/kenwood.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 8 – Ode to Joy

The gauntlet has been thrown down: senior living operators have been challenged to maximize their residents’ opportunities for joy — especially given its immense value and benefits. In this episode, SHF Publisher Steve Moran interviews Ingrid Fetell Lee, researcher, designer, and author of JOYFUL: The Surprising Power of Ordinary Things to Create Extraordinary Happiness. Listen in and discover what joy contributes to individual happiness as well as how to create it, especially through environmental surroundings. You can read more from Ingrid Lee on her website AestheticsofJoy.com.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 7 – Taking Exceptional Resident Photos

Tom Sanders is a professional photographer and filmmaker with over 15 years’ experience who focuses on capturing portraits of elder — grabbing our attention and suggesting a wealth of experience in their eyes. Tom has two coffee table, photo-essay books published, one spotlighting World War II veterans, the other, Vietnam Veterans. Here he shares some tips for getting the best photos of your residents. You can see his work at www.tomsandersphoto.com.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 6 – Accountability, Part II

In Part 2 of this episode, we continue our conversation about accountability with culture guru Denise Boudreau-Scott, found and president of Drive. Here she relates a personal story that exemplified how a positive company culture works. And, she describes her secret dream for senior living’s future in which it embodies its values. For more information, contact Denise at [email protected] Listen to part one here.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 6 – Accountability, Part I


In Part 1 of this episode Podcast Cohost Pam McDonald and Denise Boudreau-Scott discuss accountability – why it matters in senior living, what it looks like, and how to achieve it by creating positive company culture. Denise is founder and president of Drive, a consulting and coaching firm that assist senior living and healthcare organizations to create favorable business outcomes through powerful culture. For more information, contact Denise at [email protected] Listen to part two here.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 5 – Life Stories in Dementia Care

Dementia care expert Nancy Schier-Anzelmo reveals a “recipe” for providing exceptional care to those in senior living with Alzheimer’s or other dementia. Nancy is a gerontologist, college instructor, highly sought speaker, and principal in the consulting firm, Alzheimer’s Care Associates, LLC. Contact her at [email protected]
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 4, Part II

In this episode, we continue our interview with senior living sales superstar Paul Peck, who shares his best recommendations for improving occupancy. Here he details the how-to for calculating the numbers needed to reach sales goals, as well as spotlights the metrics to track to keep the sales team focused and motivated. Listen to part one here.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 4, Part I

In this interview, presented in 2 parts, sales leader Paul Peck details his method for getting to 90% occupancy and beyond. A regional sales director with Pacifica Senior Living and over 15 years’ experience, Paul has guided numerous communities to achieving and sustaining 100% occupancy. In Part 1, he shares his secret sauce – empowering the Executive Director to head the sales team. Listen to part two here.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 3

Episode 3: More often these days we hear that ours is an industry ripe for disruption. This episode presents two interviews we hope to inform your thinking about changes you may want to make in what you offer to attract and serve Boomers and succeeding generations. For more information about our speakers, visit https://chipconley.com/modern-elder-academy and https://alzcareassociates.com.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 2

Episode 2: Get lots of info and some practical tips for using social media for marketing your community from Tech Writer Susan Saldibar in our “Best Practices for Best Results” segment. Check out her Facebook page, Susan Saldibar Marketing Services. Free up more of your time by detoxing from your Smartphone; learn how in “Hacks for EDs”. Ready to pull the trigger on your own mentorship program to take your burgeoning leaders to new levels. Steve Moran explains how in “To the C-Suite”. And, our sponsor TouchTown (www.TouchTown.com) introduces its new virtual tour feature.
Click HERE for more from the Senior Living Foresight Podcast.

S1 Episode 1 – Best Practices for Best Results

Episode 1: “Best Practices for Best Results” features Wendy D’Alessandro who discusses making the most of PR in senior living. She’s a writer and thought leader on the Senior Living Foresight team with over 18 years’ experience. www.lynnpr.com
“Hacks for EDs” warns against focusing on busyness at the expense of results.
And, in “A Deeper Dive”, we take another look at a story posted on the Forum in May 2018. Cassie McDonagh, Regional Life Enrichment Director with StoryPoint/Independence Villages in Michigan, details the results of their “Cookie Madness” contest, a highly successful resident activity that spread awareness and goodwill.
Senior Housing Forum – The Podcast is sponsored TouchTown (https://www1.touchtown.us/).
Click HERE for more from the Senior Living Foresight Podcast.

Loading