Category: Podcast

S6 Episode 3 – A Roadmap for Eldercare

Unlock the power of a caregiving roadmap!

Embarking on the caregiving journey? Let’s talk about this game-changer: “Roadmap for Eldercare,” by the incredible Christie Freeze, founder of CAREbyChristie and self-described eldercare evangelist!

Here’s why a roadmap is your secret weapon:

Clarity in chaos: A roadmap brings order, helping you navigate twists and turns.

Empowerment: It gives you insights, resources, and a strategic plan.

Team collaboration: Share the roadmap with your support team to foster better communication and ensure everyone is on the same page.

Self-care reminder: Include gentle reminders to prioritize your well-being, ensuring you have the stamina.

Prevent burnout: Include breaks, respite, and coping mechanisms.

Celebrate milestones: Every small victory counts! A roadmap allows you to celebrate achievements along the way, providing motivation and a sense of accomplishment.

Adaptability: Life is unpredictable. A roadmap is not rigid – it’s adaptable!

Ready to transform your caregiving journey?

Check out our conversation with Christie!

You can find her at https://www.carebychristie.com.

S6 Episode 2 – Leveling Up With Age

At age 77, Jane Leder became a podcaster. On her show, Older Women & Friends, she takes a deep dive into what it’s like getting older, dispels stereotypes, and spotlights contributions older women make.
In this episode, Rachel and Jane discuss the realities of aging — and explore some of the wisdom that often comes with it.
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Where to find Jane Leder:
 

Website
Older Women & Friends
LinkedIn
Facebook Group
Instagram
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S6 Episode 1 – Being Your Authentic Self

Is your team as motivated as you wish they’d be?
If they aren’t, this episode has tons of tips you’re going to love!
Danny Cords is an organizational psychologist (cool, right?) who coaches leaders on how to motivate their teams and get the best from them.
Danny advocates for a person-first culture, nurturing resilience through disruption.
Curious about what the heck that means? Listen in!

S5 Episode 24 – Leading Through Trauma Informed Care

Everybody’s got baggage. And that’s nothing to be ashamed of.

Jean Hartnett, founder of Radical Sabbatical, coaches leaders and caregivers on trauma-informed care in senior living. Rather than leading from a place of “leave it at the door,” the goal of this approach is to invite in the whole, authentic person — and help people have compassion for each other.

Book reference: “First, Break All the Rules” by Marcus Buckingham and Curt Coffman

Topics:

3:35: What is trauma-informed care?
8:44: “The body keeps the score.”
11:35: Attachment styles and how they show up at work.
17:20: Getting to the heart of who your employees are.
24:00: Personalizing orientation.
27:24: Workbook on personal trauma.
32:29: Relating to others through a trauma-informed lens.
41:53: What does “radical sabbatical” mean?
45:58: The trauma of working through COVID.

S5 Episode 23 – Thriving With Age

Fine artist Sky Bergman set out to film her grandmother.

Within a few years, she’d directed her first film, interviewed dozens more people, and launched a project to foster intergenerational connections.

Sky shares invaluable interview tips — and what she’s learned from older people. Her film, Lives Well Lived, is currently airing on PBS.

S5 Episode 23 – Elevating Senior Care

Rachel talks with Blima Ehrentreu, the founder and CEO of The Designers Group, about elevating senior living spaces — for both residents and staff — and why peaceful spaces are important parts of the healing process.

S5 Episode 22 – Pursuing a Cure for Parkinson’s

George Akerman, PhD, JD, is on a mission to ensure that no one is alone in the fight against Parkinson’s. In memory of his mother, he launched TogetherForSharon to raise awareness and hope for a cure. Along the way, he’s collected 300 Parkinson’s-related stories.

His mission — his movement — has impacted people around the country. Host Rachel Hill talks with him about how it all started — and how one person’s mission can make a difference in so many lives.

S5 Episode 21 – Redefining Aging

This may be the most thoughtful, nonjudgmental discussion about ageism you’ve heard.
Meg LaPorte and Jordan Evans have set out to counter “the last acceptable -ism” — through artistic activism. They talk with host Rachel Hill about the nuances of ageism, and how art can start a dialogue around it in a nonconfrontational way, that brings everyone into the discussion.

S5 Episode 20 – An Honest Look at Home Care

This week, we go behind-the-mic with Nicole Will, host of the popular podcast Navigating the World With Your Aging Loved One
Nicole shares what inspired her to leave senior living and start a company focused on enhancing older people’s lives and well-being.
Spoiler alert: It has a lot to do with her grandmother — and what she learned as a young person during her family’s caregiving journey.

S5 Episode 19 – Redefining Dementia Care

What’s it like to be a caregiver for someone with dementia — before they need senior living, and as they’re newly navigating it?
What if we could better support them during this process, helping them get the right care, at the right time?
Carrie Aalberts, the “Dementia Darling,” of The Continuum, gives us insights from working directly with caregivers. Learn why she says, “The whole system is setting caregivers up to fail and they think it’s their fault because they can’t figure out this process” — and how we can make things better.

S5 Episode 18 – Capture the Heart of Your Community

What do Ernest Hemingway, lifestyle photography, and storytelling have to with senior living?! Join us for this unique episode, where we hear from Georgia-based photographer Tom Sanders.
We cover:

How photography is in Tom’s blood — dating back to a famous photo his grandfather took of Ernest Hemingway
How to help make someone feel comfortable in front of the camera
Why images are a a powerful part of telling your community’s story

And take away the lesson that “we are going to get old, and when you can recognize that, you can live more in the now.”

Learn more about Tom:
Website: https://tomsandersphoto.com/
Instagram: https://www.instagram.com/tom_sanders_photography/
LinkedIn: https://www.linkedin.com/in/tom-sanders-b372b1139/
 

S5 Episode 17 – How to Consistently Show Up

The great Christy Van Der Westhuizen stops by! She’s dropping sales wisdom that will change your game — and your mindset. Learn the best sales questions to ask upfront, what to do when you’re having a bad month, and why she has her blinders on right now. Christy is the senior VP of sales and marketing at Legend Senior Living, based in Wichita, Kansas. Her view: Sales is about empathy — and that means for yourself too.

S5 Episode 16 – Break Through Sales Barriers

Tighten your belt, grit your teeth — recession! Fear it! … Or don’t. What if prep and optimism replaced anxiety? What if your community were positioned to win no matter the economy? Molly Good, regional marketing director at Otterbein SeniorLife, is positioning her teams and communities for strength. This is an upbeat, motivating episode that everybody in senior living needs to hear!

S5 Episode 15 – Reinventing Home Care

What happens when home care meets assisted living and then loops affordable housing into the mix? Home Caregivers in Cookeville, Tennessee, happens! Inspired by homes for people with intellectual disabilities, Kosta Yepifantsev is turning long-term care on its head, keeping people in the community but providing the care they need. Learn about this model and its outcomes — and future plans — in this week’s episode of Foresight Radio.

S5 Episode 14 – The Art of Elevating Food

Is your dining … boring? Well, get ready, ’cause you’re about to meet Elvis Burrows! He transitioned from luxury dining to senior living and infused a level of creativity and innovation that you have to hear to believe. Get inspired — and get excited again! He’s making it work, and he’ll tell you how.

Brought to you by Further’s Pricing Assistant — find the right price for your senior living community every time — and by ResHub, the connection hub you’ve been looking for.

S5 Episode 13 – Surprising Ways To Help Your Brain Health

It’s dementia insight from Down Under! Psychiatrist and brain health coach Kailas Roberts comes to us all the way from Australia, sharing the latest in how to prevent and delay dementia. Plus: Want to know your dementia risk? There’s an app for that — and he developed it.
Brought to you by Further’s Pricing Assistant — find the right price for your senior living community every time — and by ResHub, the connection hub you’ve been looking for.

S5 Episode 12 – A Fresh Perspective on Dementia Care

After her dementia diagnosis, “my mom was — not hysterical, but not doing well either,” recalls author and inspirational speaker Loretta Veney. “The only thing I really could promise her was that we would have joy every day.”

Inspiration plus practical tips plus, um, Legos? You don’t want to miss this heartfelt episode about preparing for what’s to come … and finding joy when it does.

Brought to you by Further’s Pricing Assistant — find the right price for your community every time — and by ResHub, the connection hub for your community.

S5 Episode 11 – Tech to Gauge Our Emotional Well-Being

What if you could monitor residents’ emotional well-being every single day? Embot uses AI to gauge a person’s mood … by analyzing their voice and facial expressions. One goal is to detect problems early, such as depression and anxiety disorders, and ultimately improve well-being. Host Rachel Hill dives into the tech with co-founder Tanel Petelot.
Brought to you by Further’s Pricing Assistant, helping you price your units to sell.

S5 Episode 10 – Taking Care of Our Caregivers

“So often as caregivers, we don’t pause to take the win. We’re so focused on doing it perfect. We have to let go of perfectionism. There is no perfect, just do the best you can, which is what they’re doing.”
Debbie Compton is a three-time caregiver for parents with different forms of dementia. She is a Certified Caregiving Consultant, Certified Caregiver Advocate, Educator for the Alzheimer’s Assoc. and author of 9 books.
Debbie is the founder of The Purple Vine LLC, whose mission is to empower caregivers with the tools and strategies needed to reduce stress, avoid burnout, and learn to laugh again.
Connect with Debbie on LinkedIn Follow on FaceBook Read her blog and join her tribe.
Brought to you by Further’s Pricing Assistant, helping you price your units to sell.

S5 Episode 9 – Exercising Our Brains

What’s the latest thinking on brain health? Can dementia sometimes be prevented? How do nutrition, lifestyle and even lifelong learning factor in? Krystal Culler, DBH, founder of the Virtual Brain Health Center, shares insights you can use for yourself and with your residents! Learn about holistic brain health — and how to make your brain work up a sweat — with host Rachel Hill.
Brought to you by Further’s Pricing Assistant, helping you price your units to sell.

S5 Episode 8 – Our Differences Are Our Superpower

“Purpose doesn’t grow old. It doesn’t expire,” says Rose Joudi, PhD. She coaches senior living professionals who work with diverse populations. Get her insights into how to support all your residents, no matter their language, culture, or socioeconomic background — and how to encourage their pursuit of purpose.
Brought to you by Further’s Pricing Assistant, helping you price your units to sell.

S5 Episode 7 – A Creative Approach to Dementia Care

There’s a dementia village-inspired community in Kansas — designed especially for Kansans. Rather than a mini city, like Amsterdam’s Hogeweyk, this one is a mini farmstead — complete with a few chickens, goats, and pigs!
Host Rachel Hill welcomes Mandy Shoemaker, co-founder of Prairie Elder Care and Connectivities to discuss innovative, simple ways to foster connections with — and between — residents living with dementia.
This episode is brought to you by Further. Their Pricing Assistant Dashboard Streamlines Your Competitive Market Analysis Process by Using Proactive Notifications to Identify Key Revenue Opportunities.

S5 Episode 6 – A Proactive Approach to Safety

Joint Commission accreditation for senior living?! It’s happening … more and more, in fact — especially in assisted living and skilled nursing. It’s quality control but also a marketing differentiator! Achieve Accreditation (a Foresight partner) helps communities prep. Learn the process, as Kristin Bratcher and Kerri Hackstock join host Rachel Hill on Foresight Radio.
This episode is brought to you by Further.

S5 Episode 5 – Expressing Aging Through Art

How ’bout this: a YouTube series, an improv class, and showcases — all starring your residents! Evan Johnson fosters creativity and unexpectedness through the performing arts as program director at Elder Ashram (Oakland, California) and as founding director of Cosmic Elders Theatre Ensemble (San Francisco). Get artsy ideas and inspiration in this episode of Foresight Radio, with Rachel Hill.

S5 Episode 4 – How To Adapt to the Gig Economy

There’s a new staffing agency alternative in town … and part of it may already be in your community. Accushield (a Foresight partner) and Flex have joined together to launch a mobile-first platform your staff will actually use. It’s gig friendly and can get you automatic shift fulfillment. Get the hows and whys how and why in this week’s Foresight Radio, hosted by Rachel Hill and featuring Charles Mann, Accushield founder and a former senior living operator, and Curtis Khan, BookJane founder and a former staffing agency founder, who have spent the last year developing a fully integrated mobile-first solution to address staffing shortages.

S5 Episode 3 – How to Share Your Story on Social

“Contemporary marketing is not selling at all.” Dean Palombaro, Foundation Health’s director of vibes (seriously), uses social media to elevate the perception of senior living, and to recruit staff. And it’s working. On TikTok alone (with 4.5M likes), he’s done things like convert 15 to 20 people in two months from agency to full-time staff. Host Rachel Hill finds out how.

S5 Episode 2 – Beat Burnout in 2023

Does it feel like your light bulbs are always burning out? It’s time to start talking about wellness, it’s time to start talking about how we stay energized as leaders. Rachel talks with Kathy Parry about her new book that talks about how leaders in senior living need to address their own wellness and their own “why.”

S5 Episode 1 – Tech Resolutions for 2023

What’s up with WhatsApp’s safety? Why might older people be on Instagram and TikTok more than they used to be? … How many old computers does everybody else have in their closet, and what should we do with them? (Asking for a friend.) Tune in as Rachel Hill talks tech with Burton Kelso, speaker and chief tech expert at Integral. It’s the techiest Foresight Radio episode this year (so far)!

S4 Episode 24 – Music as Medicine

There’s a piano singalong, and then there’s music therapy. In this episode, Tara Jenkins, of Harmony in Dementia, shares with Foresight’s Rachel Hill what the difference is — and how customized music therapy can increase socialization, communication, self-expression, and emotional well-being. It can even improve staff/resident encounters!

S4 Episode 23 – Destigmatizing Senior Living

Christie Freeze helps families navigate caregiving and senior living — and drop the guilt. And she does it in one 90-minute consultation. Learn about her Roadmap for Eldercare. Plus: the simple, unique way she uses video for leads.

S4 Episode 22 – How Food Can Make Your Community Whole

A five-star hot dog? Yep. That’s what Aaron Fish of Trestle Hospitality Concepts says we ought to be providing — five-star service and presentation with every meal, in every venue. But it’s not about being fancy. It’s about being thoughtful and personal. It’s about the experience. Rachel and Aaron chat about menu hacking, being adaptable, and more.

S4 Episode 21 – A Prescription for Success

Dr. DeLon Canterbury is a geriatric pharmacist with a mission to DE-prescribe seniors. He has worked to help seniors (and their families) advocate for themselves when it comes to medications, making sure that all the medications make sense for the individual. He is committed to giving seniors their lives back by REMOVING them from unnecessary medications and giving them a voice in their healthcare.

S4 Episode 19 – Lessons Learned from a Senior Living Outsider

Rachel goes solo this week to give some perspective on the outside view of senior living. She’d never worked in senior living when she joined the SLF team but had a personal history with the industry.
She talks about what it was like coming in without a lot of industry experience and connections, how the industry is not what she thought it was, and what her hopes are for the future.

S4 Episode 18 – Stop Ignoring Your Residents’ Mental Health

Dr. Nakeisha Rodgers trains medical professionals to help their older patients “age like royalty.”
In this episode, Rachel talks with Dr. Rodgers — a geriatrician, educator, author, and speaker — about simple ways medical professionals suss out whether an ailment is purely physical or is stemming from depression or another mental illness.

S4 Episode 17 – The Power of Tech, Gaming, and Togetherness

This week, on Foresight Radio: Sasha Dawn discovers the power of tech, gaming, and togetherness — and launches live, virtual gameshows for senior living residents across the country.
For 30 minutes we played. And for 30 minutes, all of us forgot where we were and connected. And at the end of the game, we all cried. … In that moment, Rachel, I thought “This — this is what I’m here for. This is my magic.”
— Sasha Dawn, CEO and founder, Utopia Experiences

S4 Episode 16 – This “Magic Table” Brings Joy to Residents With Dementia

In a room at Wheelock Terrace, a projector hangs from the ceiling. This unassuming box contains a high-tech, award-winning gaming system for people with dementia.
It’s called Tovertafel — “magic table” in Dutch. It beams images onto the table or floor, and people interact with them in “purposeful play.” The games are designed to use parts of the brain that don’t get damaged by Alzheimer’s.
Hear from Sjoerd Wennekes and Cindy Wiegand about how it’s working in this community.

S4 Episode 15 – This Careprenuer Is Changing the Lives of Seniors

Ever thought about opening an adult daycare? Kris Chana went from running a small assisted living community to launching ActivAge, a now-booming adult day care and in-home care franchise. As the CAREpreneur, he teaches and inspires fellow senior living entrepreneurs through his podcast, YouTube, and more. Here’s his story.
Check out ActivAge at ADCPRO.COM

S4 Episode 14 – How Is Kisco Doing All This??

The story: Kisco Senior Living has this pandemic thing down to a [cutting-edge but FDA-approved] science. They’ve got testing most people have never heard of, transparency many communities run in fear of, and “guidance, not dictates” executive directors dream of. Hear how they’re leading-by-example the industry forward. 
The guest: Ed Ward, vice president of operations and care services, Kisco Senior Living.
Your host: Rachel Hill, Senior Living Foresight.
“We saw the strain on our front line. … We’ve really looked at, how do we address [the labor shortage]? … We’ve introduced a whole set of new HR benefits — associate benefits — that is pretty impressive. Things like sabbaticals for our executive directors and our community management team. After they’ve worked at Kisco for five years, they can take a month off, and it doesn’t impact their vacation balance. They can go and explore and refresh and renew. … I’ve never been a part of an organization that does that.
— Ed Ward

S4 Episode 13 – Are You Drowning in a Sea of Sameness?

The story: Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people in. They figure out exactly how to tell a community’s story, in a way that connects and converts. Here’s how.
The guest: Wendy O’Donovan Phillips, CEO, Big Buzz.
Your host: Rachel Hill, Senior Living Foresight.
“We’re so fixated, as an industry, on digital marketing that we get sidelined in thinking that the data that we need to be watching is analytics. Well, analytics tell a reactive story: ‘Here’s how your marketing performed.’ In order to get at a proactive story of data, that survey data really helps set the stage for what story you’re going to tell and rises communities out of that sea of sameness.”
— Wendy O’Donovan Phillips
This episode is sponsored by Big Buzz, the marketing agency that solves complex problems for people in senior living. In their podcast, Marketing Mysteries Solved, gain tools to uncover the marketing problems killing your organization fastest. Subscribe on your favorite podcast platform.

S4 Episode 12 – Become a Dementia Detective

The story: Using creative, interactive tools, Leslie Fuller helps people understand folks with dementia better. Get insights that could change how you think about your residents — and make every day better for you, them, and your staff. 
The guest: Leslie Fuller, Inspired Senior Care
Your host: Rachel Hill, Senior Living Foresight.
“[A colleague] had a staff member come back to her after a training one day, and she said, ‘I can’t thank you enough, because I don’t feel afraid of my residents anymore.’ That struck me to the core …. Why do staff leave? They leave for a multitude of reasons. But if you are having staff going in, trying to provide support and care and partnership for individuals who have brain change going on, and they don’t understand anything about what that brain change really means and how it’s going to affect communication and how to maybe help somebody through a difficult time … I might leave too!” 
— Leslie Fuller

S4 Episode 11 – An Operator in a Box

The story: They call it an “operator in a box.” This robust software suite, built by operators, for operators, grows with you. Pick and choose what you need, as you need it. Here’s how it came to be … and the cool stuff you can do with it.
The guest: Brad Frasher, executive vice president, Glennis Solutions
Your host: Rachel Hill, Senior Living Foresight.
“What I tell people is, let’s solve your most pressing pain point today. Maybe that’s with the care system — “I need to digitize my tasks for my caregivers, and I want to use the mobile app.” … Great … we’ll get you hooked up with our integrated eMAR as well. Therefore all of your care needs are taken care of. Then we can move on to billing and maybe the CRM. That way, on your technology journey — a six-months, a one-year, a three-year journey — whatever it is, we’ll go at your speed to get you on a full platform that’s fully integrated and easy to use.”
— Brad Frasher
This episode is sponsored by Glennis Solutions—senior living management simplified. Manage your operations and resident care with one integrated solution. Learn more here.

S4 Episode 10 – When Denial Isn’t Denial

The story: She was trained in neurology. But when her own mother showed signs of dementia, she dismissed them. Now, she’s offering insights into what your residents’ family members are going through — and why denial isn’t always denial.
The guest: Elaine Pereira, speaker, caregiver, and author of I Will Never Forget.
Your host: Rachel Hill, Senior Living Foresight.
“There’s a fine line between denial and literally ignorance. And I don’t mean ignorance disrespectfully. I felt I was ignorant. People [would] share with me all this stuff, and I [was] like, ‘[She’s] not like that when I’m there.’ And they’re rolling their eyes, going, ‘This girl’s really out of it. She is in total denial.’ But you can’t be in denial if you don’t understand what it is that’s going on. So you’re just bewildered.”
— Elaine Pereira

S4 Episode 9 – Let’s Talk About Incontinence (Because Nobody Else Is)

The story: Want fewer UTIs, skin lesions, and staff burnouts? Check your briefs — the ones you’re giving residents, that is. Incontinence doesn’t have to run/ruin lives. Here’s a better way.
The guests:

Rosemary Laird, MD, geriatrician and founder, Laird Eldercare Group
Deanna Vigliotta, Seni

Your host: Rachel Hill, Senior Living Foresight.
“If you live in a building that has beautiful chandeliers and a beautiful dining room, but you’re scared to go out because … you might soil your clothing … and soil the chair you’re sitting on, you’re not going to go have the nice meal in the dining room with your friends or take part in any social activities. … [Urinary incontinence is] one of the most common things going on in a senior living community, but it’s one of the least common things that’s spoken about.”
— Rosemary Laird, MD
 
This episode is sponsored by Seni, a premium brand of incontinence products. Seni’s mission is to improve the quality of life for people living with incontinence, allowing them to enjoy everyday life activities with dignity and confidence. Click here for a free sample.

S4 Episode 8 – A Different Way to Think of Dementia

The story: Judy Cornish wants to change the way we think of dementia: Instead of focusing on the disease, she says, focus on the experience — and watch symptoms like exit seeking and combativeness decline.
The guest: Judy Cornish, author and founder, The Dementia & Alzheimer’s Wellbeing Network (DAWN).
Your host: Steve Moran, Senior Living Foresight.
“Wandering, exit-seeking restlessness, sundowning, confabulation, combative behaviors — we think of all of these behaviors as the symptoms of dementia. But if you really think about it, [they] are actually human behaviors. They are not specific to dementia. … And that has nothing to do with age or diagnosis. That’s a human being under stress. “
— Judy Cornish
This episode is sponsored by PocketBook Memory — a move-in incentive that makes your community stand out as the person-centered choice. PocketBook Memory is a portable video player that fosters connection and easy reminiscence therapy. Offer it to your prospects here.  

S4 Episode 7 – This Is the Work Culture Under-40s Want

The story: Recruiting and retaining people 40 and younger requires new skillsets. Here’s how to get future leaders flocking your way. (And how to make the “participation trophy” mindset work in your favor!)
The guest: Cara Silletto, president and chief retention officer, Magnet Culture.
Your host: Rachel Hill, Senior Living Foresight.
For “the older generations — especially Gen X — it was just, ‘Work harder, make more money. Work harder, make more money,’ with a lot of folks. They wanted to get their family to a good, comfortable lifestyle. … Then you had the millennials, who swung the pendulum the other direction and said, ‘Be a starving artist. Do what you love, but who cares about the money?’ … Gen Z is kind of in the middle. … ‘I want to do what I love, but I’m going to make money doing it. … I want to keep job-hopping until I find a place I love to work.’”
— Cara Silletto
__________________________________________
Where to find us:
Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
https://www.facebook.com/SeniorForesight
Instagram:
https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

S4 Episode 6 – Redefining Purpose and Passion in Senior Living

Lola Rain talks with Anna Hall of The Purpose Equation and Dr. John Zeisel of the Hearthstone Institute about purpose and life enrichment.
Discover Anna’s definition of purpose and why it is important as we age. Listen to John as he talks about how life enrichment staff, or “engagement professionals” as he calls them, struggle with finding value and leadership support.
Learn how culture change has the potential to improve staff and resident satisfaction. When leadership has the metrics available to measure the impact of purpose, we will see a paradigm shift in our industry.
Both John and Anna are speakers at the upcoming Evolve 2022 virtual conference. The conference is for activities staff, executive directors, and leadership to come together and have a dialog about the evolution of life enrichment and the importance of well-being and engagement.
Special thank you to our Evolve 2022 sponsors:

S4 Episode 5 – This 20-Something Owns an Assisted Living Home

The story: He graduated nursing school at age 21. Five years later, he owns and runs an assisted living home … and has a YouTube channel with 13.4K subscribers. His advice to up-and-comers? Get on with it already! The guest: Serg Lupescu, owner and manager, Legion Manor (Mesa, Arizona); creator, Legion Assisted Living Academy.Your host: Rachel Hill, Senior Living Foresight“I saw a great opportunity [in assisted living], as far as being able to help. My parents are older too. … I already had the health care experience. So I’m like, how can I utilize it? … I think a lot of people overcomplicate when they’re looking at doing something. They look too much into it or try to find their reason or their why or passion. I think if you see an opportunity, just go for it, and make the most of it.
—Serg Lupescu

Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
https://www.facebook.com/SeniorForesight
Instagram:
https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

S4 Episode 4 – Senior Living for People Who Don’t Want It

The story: UpsideHōM is senior living for people who don’t want senior living. Its à la carte model—merging tech with human engagement—enables residents to live their own lives, not everybody else’s.
The guest: Jake Rothstein, founder and CEO, UpsideHōM
Your host: Rachel Hill, Senior Living Foresight
“We have this propensity to think that an older adult, just because they’re older or they might have wrinkles on their face, wants different things out of life [than a younger person]. And I think that’s a fallacy. … I see a future where there is a whole host of varieties and options in senior living. … The future includes all of us. That’s the best way I can put it.”
—Jake Rothstein

S4 Episode 3 – Unhappy in Your Job? This Episode Is for You.

The story: She went from management to marketing. And now she loves her job! Here’s how to chase your true passions in senior living — and convince leadership to support you.The guest: Millicent Moad-Hageman, director of content marketing, Integrated Senior LifestylesYour host: Lola Rain, Senior Living Foresight“Start looking inward and being honest with yourself about what you do in your current role that excites you, that makes you smile. … How much of your time is spent doing something that you love? If it’s 80%, that’s fantastic. If it’s 20%, that’s when you start to be honest with yourself — ‘I love the industry that I’m in, but maybe what I’m doing isn’t exactly what I am meant to do.’”
​—Millicent Moad-Hageman

S4 Episode 2 – Turning Lemons Into Lemonade

The story: Do your residents want quinoa or crawfish? It depends … on more than you might think. Plus: how to start increasing diversity in senior living, how Lemonheads can be a great selling tool, and why you—yes, you—are somebody’s goal!
The guest: Vanessa Lambert, business development executive, Sodexo
Your host: Rachel Hill
“People always, ask me, ‘How do you work in senior living communities? Isn’t so sad?’ I’m like, ‘No, do you understand that these people are cool?’ … It’s exciting to me. It’s not sad at all. It’s so great to hear about all of their accomplishments! … More people would be in senior living if we could continue to break down those misconceptions and those walls about why senior living is sad and weird and not the place for a 20-something-year-old or somebody right out of college.”
—Vanessa Lambert

S4 Episode 1 – How to Sell Out Before Breaking Ground

The story: What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground— plus, why the company launched in-home services and incorporated robots.
The guest: Joe Velderman, vice president of innovations, Cypress Living
Your host: Lola Rain, growth strategist, Senior Living Foresight
“We launched the Oaks marketing campaign in January of 2020, and then six weeks later, COVID-19 hit.” The architects and builder created conceptual drawings and videos. With those new assets and a killer marketing and sales team, “I think we sold all of the villas in about a month.”
—Joe Velderman

S3 Episode 26 – Fill Your Heart With Holiday Cheer

Grab some eggnog, and prepare to get heart warmed—with senior living holiday traditions from around the country.
Featuring holiday stories from: 

Kim Utecht Prayfrock, Oak Meadows Senior Living (Oakdale, Minnesota)
Fara Gold McLaughlin, Senior Living Foresight
Mary Beth Flynn, Artfully Aging (Glencoe, Missouri)
Jessica Bourque, Sharon Towers (Charlotte, North Carolina)
Michael Holtzclaw, Gayco Healthcare (Dublin and Alpharetta, Georgia)

Hosted by Rachel Hill, and featuring the vocal talents of Susan Saldibar and MaryLee Herrmann.
Happy holidays to you and yours.

S3 Episode 25 – Memories Are Priceless, but This Is an Absolute Steal

The story: Here’s a unique, affordable way to help residents show off their life stories and connect with neighbors and staff.
The guest: Bruce Felt, president of PocketBook Memory (a Foresight partner)
Your host: Rachel Hill, creative director of Senior Living Foresight
“It’s a great opportunity for residents to get to know each other in a way that has not been done before. … It’s going to create topics of conversation. … Even the team members of your community—they get to know their residents a little bit better.”
—Bruce Felt

S3 Episode 24 – A Special Thanks to Pam McDonald

Pam McDonald has served as the host of Foresight Radio since we began. She has recently stepped back from the role and we wanted to show our appreciation for all that she has done over the past three years. Here’s to you, Pam.

S3 Episode 23 – Are You Living Your Mission or Is It Just Lip Service?

Steve Moran interviews Deborah Potter with SageAge Strategies (a Foresight partner). They discuss how the entire approach to marketing senior living is changing, how staffing challenges are affecting marketing strategies, and the importance of cultivating empathy as a skill among senior living staff.
Also, check out SageAge Strategies’ LinkedIn page.

S3 Episode 22 – Ditch the Pendants and Join the Future of Fall Prevention

The story: This cutting-edge fall-detection and -prevention tech is dignified and respectful … and utterly cool.
The guest: Delaine Blazek, chief commercial officer, Dele Health Tech (a Foresight partner)
Your host: Steve Moran, publisher, Senior Living Foresight
“We want to help people protect their privacy. We want to help them age with dignity. And part of that is a philosophy of not being on a live video stream. There’s nothing more scary for some of these people than to be recorded, to be watched, to be monitored—unless you’re going to be a reality TV star.”
—Delaine Blazek
Learn about the latest in fall detection!
This episode of Foresight Radio is sponsored by Dele Health Tech.

S3 Episode 21 – This New Playbook Reveals Secrets for High Occupancy

Sales expert and chief marketing officer for Vitality Living, Julie Podewitz reveals some of her secrets for senior living occupancy success in her book, Solving the Occupancy Puzzle: A Senior Living Regional Director Sales Playbook. Interviewed by Lola Rain, Foresight Radio host, Julie notes that her book includes a list of 19 “if-then” solutions for solving specific occupancy challenges. Learn more about the book here.

S3 Episode 17 – Steve Moran’s Secrets for Crushing Conferences

In our newest episode, Foresight Publisher Steve Moran describes to Foresight Radio host Pam McDonald the tremendous value he gains from attending professional conferences. “First,” he says is, “connecting with old friends” and making new ones. Additionally, he delights in the opportunity to learn new things. And he notes: “Frankly, it’s a time to have a lot of fun.” Learn Steve’s conference-going tips, listen to the episode today.

S3 Episode 16 – Kisco Adds Its First Environmental Health and Safety (EHS) Director

As Kisco Senior Living’s first Environmental Health and Safety Director Mizuki Sato-Berkeland helps ensure its communities are “the best places for their residents to live and associates to work.” She tells Foresight Radio Host Pam McDonald that the crux of her job is improving health and safety processes, staying on top of compliance and regulatory items, and educating and training staff around things that allow everybody to stay safe. Listen to the episode today.

S3 Episode 15 – Assisted Living Week — Opportunity for Policymakers to Get to Know Us

National Assisted Living Week — Sep.12 – 18 — is a perfect opportunity to build relationships with your local elected officials. Foresight Radio Host Pam McDonald interviews Helen Crunk with the National Center for Assisted Living about this year’s theme and ideas for activities. She also talks with Sally Michael, Director of the California Assisted Living Association, on why these relationships can be so valuable to individual communities and to the senior living industry. Check out nalw.org for products and additional ideas!

S3 Episode 13 – Ethics, SEO, and More: Getting Digital Marketing Right

Dan Gemp, president and CEO of Dreamscape Marketing, shares with Senior Living Foresight’s Leigh Ann Hubbard tips about marketing in the digital space, including basics for SEO and Facebook ads. His firm promotes ethical marketing in which you “invite people into conversations, demonstrate your value proposition, and let them make up their own minds.” Listen today, visit DreamscapeMarketing.com and request a no-obligation free assessment of your website.

S3 Episode 12 – Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?

Through her company, Drive, Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff. Denise tells Foresight Radio Producer Pam McDonald that the onboarding process can set the stage. “Be intentional,” she recommends. “What really counts is the feeling the new hire gets with each interaction. Make sure the feeling that’s coming across is the feeling you want it to be?” Listen today. Click here to request your copy of 65 Ways for Attracting, Onboarding & Keeping the Best.

S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World


Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors.
Sometimes referred to by her students as their “technical fairy godmother”, Abbie says, “It’s truly the marriage of two things I love — all things tech and helping older people.
Abbie’s home is in Phoenix, Arizona, where there are lots of retirement communities. She started calling them, offering a workshop titled “Cell Phone Secrets for Seniors.” She says, “By the end of the day, I’d called five communities and got three bookings.”
The pandemic shut down her in-person sessions, but she began offering classes over Zoom, launched a YouTube channel, and has an “Ambassador” program through which communities can buy blocks of tech support time for their residents. “I do get a lot of calls from adult children too,” Abbie says. “They need help with their technology themselves or are too frustrated to be in this dynamic with their folks.” Get all details from Abbie about the programs and services from Senior Savvy; listen to the podcast today.

S3 Episode 10 – Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard

Chip Conley, founder of the Modern Elder Academy (MEA) unveils for Steve Moran, Senior Living Foresight Publisher, the next iteration of senior living — regenerative communities. These communities, Chip explains, are designed so residents can contribute to regenerating 1) the soil, 2) their soul, 3) the community, and 4) the locale. Learn all the details. Listen today.

S3 Episode 9 – Avoid Sales Versus Marketing: The Right Talent on the Right Team

Senior Living Foresight’s Chief Strategist Lola Rain and Foresight Radio Producer Pam McDonald talk sales and marketing. Lola points out that there may be a disconnect if the salespeople and the marketers don’t understand what each other’s jobs really are. Learn more about the mindset and skills needed for building a collaborative team that gets move-ins.

S3 Episode 8 – Laughter on Call Brings Joy and Connection to Memory Care Residents and Comedy-Based Training to Caregivers

Comedian Dani Modisett’s mother fell into a deep depression following her move into a memory care community and Dani couldn’t snap her out of it. But, Dani said, “I really love to take difficult subject matter and get people to laugh. It opens up a conversation.” That idea led Dani to found Laughter on Call in her mother’s honor to offer comedy-based dementia caregiver training and lots of programs for seniors. Listen today to Dani’s story and visit her website at LaughterOnCall.com.

S3 Episode 7 – Surprise and Delight Residents Using the Magic of Theater

Developer-owner Paul Griffin of Griffin Senior Living along with Michael Ferguson, founding partner of Theater DNA, are reinventing community interiors to pump up the energy and vibrancy. They want to surprise and delight residents through the magic of the theater to transform static interiors by bringing the outside world in. Listen today to discover how they’re reimagining life in senior communities.
 

S3 Episode 6 – New Blood, Fresh Ideas: College Senior Emma Meads Chooses Senior Living for Her Career


College senior and Foresight intern Emma Meads tells Pam McDonald, Foresight Radio Producer, she is sold on the industry and hopes to make it her career. She says, “I found a part-time job during college as a server in a senior living community and I fell in love with it. I think it was the people I worked with, their compassion and patience. Your coworkers are in the industry for the same reason — we just have a passion and a love for it.” Discover what excites Emma about senior living and what she already thinks could be improved. Listen today.

S3 Episode 5 – Shining A Light on Your Buildings’ (and Residents’) Health

On Foresight Radio, Jack Sterne, principal with Lumenant, discusses how building environments can affect residents’ health. He tells Steve Moran, founder and publisher of Senior Living Foresight, “The interesting thing about healthy buildings is so much of it is actually invisible.” Listen today to learn what you can do to improve the health of your buildings and your residents.

S3 Episode 4 – Matchwell Facilitates What Healthcare Workers Want Most — Flexible Scheduling

A flexible working schedule is the #1 desire of healthcare clinicians, says Rob Crowe, Founder and CEO of Matchwell. In an interview with Foresight Radio Producer Pam McDonald, Rob details how Matchwell connects a growing number of flex job seekers with companies that have gig work available. “It’s direct and transparent,” he explains. “And, at the end of the day, this is about revolutionizing an industry and doing it together.” Listen to the podcast today. Discover more about Matchwell at WeMatchwell.com.

Thank you to Dreamscape Marketing, our Foresight Radio sponsor.

S3 Episode 3 – Argentum Urges Senior Living to Join Its New Advocacy Initiative

[Recorded a few days prior to the inauguration.]
What should the senior living industry expect from the Biden Administration and the new 117th Congress? More money for PPE, vaccines, and the like, or more regulation? Listen as Argentum Public Affairs SVP Maggie Elehwany gives Foresight Radio Producer Pam McDonald the lowdown. Elehwany also introduces “Argentum Advocates”, the association’s new initiative to increase senior living leaders’ participation in shaping federal legislation and regulation. Listen to the episode today; join “Argentum Advocates” at its website.
This episode is sponsored by Dreamscape Marketing, a full-service digital marketing agency specializing in the unique needs of senior living communities.
Are you ready to drive brand awareness and increase leads for better resident acquisition? Let Dreamscapes’ exceptional digital strategist, developers, designers, and writers work with you to meet your senior care community’s unique business development goals.
Dreamscape has been serving health care clients since 2005 and is ready to provide you a complete digital presence through industry-leading website development and tailored-to-you digital marketing campaigns. Check out Dreamscape Marketing today.

S3 Episode 2 – Tiny House Villages – A Viable (and Affordable) Option for Senior Living?

Foresight Radio Producer Pam McDonald talks about tiny houses with Andrew Constantino, assistant program manager for the Low-Income Housing Institute (LIHI) in Seattle. Andrew describes the tiny house movement as a loose coalition of people who are interested in a more simplistic lifestyle. Listen to the episode today. Click to learn more about LIHI.
This episode is sponsored by Dreamscape Marketing, a full-service digital marketing agency specializing in the unique needs of senior living communities.

Are you ready to drive brand awareness and increase leads for better resident acquisition? Let Dreamscapes’ exceptional digital strategist, developers, designers, and writers work with you to meet your senior care community’s unique business development goals.
Dreamscape has been serving health care clients since 2005 and is ready to provide you a complete digital presence through industry-leading website development and tailored-to-you digital marketing campaigns. Check out Dreamscape Marketing today.

S3 Episode 1 – It’s A New Year; Time to Get Your Marketing On! Here’s How


Foresight Radio Producer Pam McDonald elicits a number of marketing tips from Wendy O’Donovan Phillips, CEO of Big Buzz, Inc., that communities can use to kick-start the new year. Wendy’s firm has helped clients get big results for over 13 years. She also offers a free copy of her book, Flourish, which is packed with winning strategies to achieve ultimate marketing results. Simply text the word SENIOR to 31996 for a free digital copy. Listen to the episode today; and learn more about Big Buzz on their website.

S2 Episode 25 – Finally, A Sales and Marketing CRM You Can Love

Teddy Helfrich, Sales VP for Welcome Home, introduces their purpose-build for senior living CRM to Pam McDonald, Foresight Radio’s Producer. Teddy says, “First and foremost, we wanted Welcome Home to be super easy to use and be happy with; even dare I say, love it. Executives get all this great reporting, great insight for business decisions. That’s kind of the secret sauce.” Listen to the episode where Teddy details the numerous benefits to be gained from a CRM your staff loves; and visit their website.

S2 Episode 23 – John Knox Village v COVID-19: “Learning Nuggets” from the Frontline

“When you’re faced with a crisis or a major challenge, you have a team and everyone on that team can contribute. The leader does not have to do it all themselves,” says Bill Pickhardt, COO of John Knox Village in Pompano, Florida. He shares this and other “learning nuggets” in an interview with Foresight Radio Producer Pam McDonald. Listen as they talk about the community’s experience with the outbreak of the COVID-19 pandemic. Learn more about John Knox Village here.

S2 Episode 22 – The Treehouse Community Drives Innovation in Foster Care, Intergenerational Housing, and Vital Aging

Foresight Radio’s Host Pam McDonald interviews Judy Cockerton, a prime mover behind the Treehouse Foundation. She describes this housing community that serves former foster children, their adoptive families, and honorary grandparents. Judy wants to “bring this model to the entire country,” to push innovation in foster care, intergenerational housing, and vital aging. Learn more about the Treehouse Foundation at its website.

S2 Episode 21 – If You Have a Heart for Your People, You Can Be a Great Leader!


Our own Senior Living Foresight Publisher Steve Moran discusses his first book, Lead Don’t Manage, with Podcast Producer Pam McDonald. He provides practical leadership advice and says, “Life is just better for everybody when the people who are part of an organization love what they do. Good leaders wake up every day and say, ‘How can I make the best possible day for the team I’m leading?’ Then, it’s hard to go wrong.”
You can buy Steve’s book HERE.

S2 Episode 19 – If You Don’t Have This Technology, You Are Missing Out

Brian McWade, Connected Living’s CTO explains to Pam McDonald, Senior Living Foresight’s Podcast Producer how their enterprise engagement platform solves 3 of today’s critical senior living problems: lonely residents, worried families, and overwhelmed staff. With its 9 core solutions and 50+ featured programs, which can be purchased as needed, it is a one-stop tech shop. Learn more by visiting Connected Living’s website HERE.

S2 Episode 18 – Industry Thought Leaders Produce A White Paper for the “New Next” in Senior Living

Believing the pandemic gives senior living a do-over, thought leaders offer guidance for version2.0 in a White Paper titled Creating A Path Towards the ‘Next Normal’ in Senior Living. Senior Living FORESIGHT’s podcast producer Pam McDonald interviews Colin Milner, the founder and CEO of the International Council on Active Aging (ICAA), who organized the collaborative effort. You can download the white paper HERE.

S2 Episode 16 – Expressive Writing Course Helps Senior Living Residents Connect and Find Their Own Voice

Senior Living FORESIGHT team member, Fara Gold McLaughlin, interviews Angela Burton about the Feet to the Fire Writers Workshop Angela created for residents of senior living communities. “You don’t have to be a writer to participate,” she explains. “This is not a judged program. It’s not a critique program. We’re going to give you lots of permission and encouragement to write.” Learn more about the program at FeettotheFireWriters.com.

S2 Episode 15 – SLFORESIGHT Summit: Exploring the Tech Landscape

Gain Deeper Understanding of Senior Living Technology at FORESIGHT’S Virtual Tech Summit, August 11, 12, and 13
Senior Living FORESIGHT is offering a 3-day virtual technology summit – August 11, 12, and 13 – so industry leaders can explore adapted or purpose-build tech for the industry, as well as gain answers to their essential questions. FORESIGHT’s Podcast Producer Pam McDonald and Summit Producer Lola Rain introduce the event’s topics and presenters. Pam also interviews Sarah Thomas, strategic advisor with Akara Robotics, who describes the current landscape of robotics in senior living, and Andrew Smith who details the process Human Good used to implement labor management technology into its 21 life plan communities and nearly 100 affordable housing properties Register for the Summit here.

S2 Episode 13 – Ollie: Will This Destroy Age-Segregated Senior Living?

An objection sometimes heard from senior living prospects is: “I don’t want to live with just old people.” Ollie, a property developer and management startup based in New York City, is overcoming this complaint with co-living apartment buildings that are amenity- and service-rich, furnished, fully stocked, and staffed. Learn more from Ms. Ryan Murphy, associate director of marketing and communications, who detailed this “convenience living” option in an interview with Steve Moran, Senior Living FORESIGHT founder and podcast cohost.
If you want to listen to more podcasts from Senior Living Foresight, visit our podcast page.

S2 Episode 12 – ASHA Launches Campaign Spotlighting the Value of Senior Living

Media coverage of COVID-19 deaths may be unduly spreading fear among seniors and their families about how best to meet their long-term care needs. American Seniors Housing Association’s (ASHA) President David Schless describes the public relations initiative his organization has launched. He also urges communities to use their own or ASHA’s materials to tell authentic stories about the value of senior living, the many joyful everyday experiences of residents, and the differences between the various types of long-term care settings. To learn more about ASHA, visit their website.
If you want to listen to more podcasts from Senior Living Foresight, visit our podcast page.

S2 Episode 11 – Innovations Arise from the Pandemic

Innovations Arise from the Pandemic
While crises bring challenges, they also can uncover opportunities. In this episode, we’ll hear how the pandemic spurred innovation at two senior living companies. Heritage Communities’ Lacy Jungman describes the deepened commitment among residents, families, and staff to safeguard each other’s well being. And, Kisco Senior Living’s Randall Lonoza details their innovation to handle increased waste resulting from 100% resident room-delivered meals 3 times a day. Listen to the episode here.
If you want to listen to more podcasts from Senior Living Foresight, click here.

S2 Episode 10 – Massage, Reassuring Touch; It’s Everything

Massage, Reassuring Touch; It’s Everything
Cory Scurlock, Founder of The Massage Inc., a program that brings affordable, geriatric massage to senior living, describes the value of touch and the many benefits of the therapeutic practice of massage to Pam McDonald, Podcast Producer and Co-Host. Cory also provides instructions for several self-massage exercises. To learn more about Massage Inc, visit its website. Listen to the interview here.

For more podcasts from Senior Living Foresight, visit our podcast page HERE.

S2 Episode 9 – Pandemic Tales from the Frontline

 
Pandemic Tales from the Frontlines
Times of crisis bring challenges to overcome as well as chances to demonstrate one’s very best. Lori Alford, COO and a founder of Avanti Senior Living, tells Steve Moran, Senior Living Foresight’s Publisher, stories that demonstrate both. You can listen to the episode starting today at www.seniorlivingforesight.net/podcasts, and learn more about Avanti here.

S2 Episode 8 – The “Drama-Free Guy” Offers Help for Leading Your Teams Through Change

The novel Coronavirus has the staff of senior living communities facing unimagined challenges, procedures, and reactions. Dennis McIntee, a nationally known leadership expert, offers a variety of mindsets and approaches that leaders can use to guide their team members through this tsunami of change. To learn more about Dennis, who’s often called the “drama-free guy,” visit his website at Leadership Development Group.
Click HERE to listen to more podcasts from Senior Living Foresight.

S2 Episode 7 – Do You Know Your Likeability Score?

What if today’s workforce demands likeable bosses? Do you know your likeability score? Those are questions Steve Moran explores in his interview with Charn McAllister, Assistant Professor of Management and Organizational Development for Northeastern University’s School of Business. The research indicates that leader likability matters a lot – and can affect staffs’ job performance, turnover rates, and the company’s success.

S2 Episode 6 – Co-Location Projects Bring Affordable Housing Plus Community to Chicago’s Seniors

Chicago needs libraries, Chicago needs affordable senior housing — why not co-locate them? That idea is bringing housing plus community to Chicago’s low-income seniors. Details are revealed in interviews by Podcast Producer Pam McDonald with David Block, Director of Development and a Principal in Evergreen Real Estate Group, (www.evergreenreg.com) and Ann McKenzie, Chief Development Officer for the Chicago Housing Authority (www.thecha.org).
Click HERE for more podcasts from Senior Living Foresight.
 
 

S2 Episode 5 – Staff Retention Secrets from A Carnival Barker

Download the audio
Cole Lindbergh had to hire 120 seasonal workers every year and was only able to accomplish this because he consistently got back of 80% of his team. Find out his secrets for staff retention and training in this podcast episode with Senior Living Foresight Publisher Steve Moran.

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