If you do this, you will be transformed as a leader. You will better understand the challenges your salespeople face every single day. 

If my dream for Brookdale were to become a reality, every single senior living organization would be better today than it is.

As I embark on a conference trip, I hope to spend some time learning from people. Here’s a list of questions whenever I meet someone for the first time!

True stories from the 2022 AHCA/NCAL conference in Nashville, Tennessee.

The problem is that leaders only have one set of eyes and ears and it is impossible for them to understand the complexity of their own enterprises.

When it comes to budgeting, those immediately involved in the process are most affected, or even everyone as we face the economic uncertainties of 2023.

After two-and-a-half years of not having all the answers, there was an acceptance that, well we don’t have all the answers — especially workforce issues.

By Steve Moran A few weeks ago I wrote an article titled “The Nursing Home Flim-Flam Game.” I sent...

If a company had only high-performing executive directors they would have only high-performing communities. 

This is a list of interesting articles that have relevance in providing first-class senior living. There is something here for everyone!

I believe it doesn’t have to be this way at Brookdale. That in a few months, they could have an occupancy that beats the industry average.

Senior living has a lot of room to get better, but most people who are experiencing senior living as consumers are happy with the product they are getting.

There is a ton of public exuberance about senior living, I heard from the stage …“It remains a great investment.” But in the halls …

Senior living should be nearly as safe as flying. Right now, I am fearful that the predominant feeling is, “I am glad it didn’t happen to me.”

The world of senior living is changing and will change even more. These trends will rule the next decade of senior living.

The big idea is that we have only limited time and energy and the very best way to spend it is to make an impact on the world.

The other big problem with mission statements is that they are often states of being rather than aspirational.   

Take this quick quiz, and grade your transparency as a leader.

This is really about assumptions we make every day about older adults. And that happens in spades in senior living.

People traveling, unless they are extremely wealthy, have no choice but to put up with shoddy airline service. That is not true for senior living. 

Inflation, recession, the pandemic aftermath, and the shortage of workers in the workforce continue to impact our industry.

Good intent is why nursing homes and other senior living communities have such a poor reputation in the marketplace.  

As a leader, you are not the only one languishing. So are your residents, their family members, your team members, and your investors.

Mr. Sheriff influenced a generation of senior living leaders striving to create culture to lead developments filled with a soul of integrity and purpose.