Is Your CFO Stuck in the Weeds?
So why aren’t more senior living operators outsourcing finance and accounting operations? That’s what QX Global Group is out to change.
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Author: Susan Saldibar
Is This the Right Executive Director? 3 Steps to Finding Out — Using HR Data
Operators had to get serious about things like scheduling flexibility and building a better culture. Many also turned to Procare HR to build those muscles!
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Here’s How HR Pros Are Using AI Right Now
When you put AI-powered data together with people power, you can do some lights-out amazing things.
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How Procare HR Is Preventing Frontline Burnout
The result is a daily scorecard that, instead of throwing around a lot of data, arranges it in a way that informs small, daily, incremental actions to take.
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10 HR Tips From the HR Pros
It’s fun to watch Brett and Chris tag team back and forth on what goes into great leadership and great hiring.
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This Length-of-Stay Stat Will Blow Your Mind
If they stay 91 days, the odds they’ll stay another year goes up 83%! John’s advice is to put an active program around those folks.
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It’s a Movement. But Could It Be Our “Moment”?
Social Impact Partners is a global nonprofit group focusing on something that sits at the center of what senior care is (or should be) all about: brain health.
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How an Independent Living Community Caught a Thief in His Tracks
“When a criminal gets into a community, it doesn’t matter how good your safety record has been. Suddenly, you’re in trouble.”
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How to Hire an A Player — When Your Gut Lies to You
I remember the great hires. And I wish I could forget the lousy ones. The great ones were luck. The awful ones …
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5 Ways to Ditch That 1% Conversion for a 16% Conversion
Scott created ConversionFormula out of a need for funnels full of quality prospects. Here are a few takeaways from Scott to think about …
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Community Security and Peace of Mind: How The Arbor Company Keeps Residents Safer
Residents and families choose Arbor for peace of mind, and Accushield plays a crucial role in delivering that peace.
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Paying for 3 Hours of Nothing: Stop the Madness!
CaringOnDemand challenged the old agency home-care model and won. Now you can win too.
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How Bickford Senior Living Saved $4.5 Million
If you’re still battling with paper and spreadsheets or apps that are clunky to run, take a page from Justin’s book, “Look at the ROI. It’s insane!”
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What AI Can Tell You About a Resident’s Hospital Risk
AI can empower the caregiver to proactively care for the resident. That can make a huge difference in the quality of life for that resident.
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Do You Really Need Recruiting Sites? Indeed, You Don’t!
Jen is bursting with creative recruiting strategies. And, the biggest reason to check out their strategies is the simplest reason: They work!
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Ditch Fake AI, and Increase Your NOI
Tod Petty, CMO of Fynn, chatted recently with Abbie Richie on Tech Tuesday about all kinds of things, including AI. And he had plenty to say.
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How Little Notes Add Up to Big Data
As Rob puts it, “Give them a voice, a way to record what’s in their heads.” Maybe instead of being blamed, they become heroes for spotting something.
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To Get the Inside Scoop, You Have to Ask the Right People
If you are serious about getting perspective on what’s happening inside senior living communities, check out this article!
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How Many Batteries Are Needed to Run a CNA (Into the Ground)?
Kathy’s book gets into how those who serve can keep energized. She points out six “batteries” that need to be charged and stay charged by management.
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How to Tell if Your Marketing is Working
If you’re not using lead attribution, you are underperforming. And you can find out how to start using it through the folks at Conversion Logix.
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The Real Reason Your Occupancy Sucks
The bad news is that occupancy is down. But you knew that. The good news is that, thanks to the folks from WelcomeHome, we know why.
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What Missed Acuity Clues Are Costing You
It’s nobody’s fault. Small cues go unnoted. They live only in the heads of your CNAs. What if they were noted? How many issues could you solve more quickly?
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The Empty Bed Problem in Senior Living
Maybe it’s time to stop complaining about costs, start working those Caring.com leads, and start filling those empty beds!
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Sonida Finally Solved the Front Desk Problem
Sonida may be a new user of Accushield, but they’re already getting their money’s worth. Here are eight things they like so far:
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Imagine an EHR That Is Born This Way …
August Health is crushing it in the EHR space. Because, when software is grown organically from inside out, here’s what happens:
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3 Smart Tips to Get Into the Heads of Your Prospect
So, yes, to all the skeptics, automation can be personal. And you’ve just saved your sales team tons of time. Now what? They’ll get better at what they do.
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“Just Read the Instructions.” … No Thanks
Why did it take decades of unread user manuals to figure out that we don’t want to “read the instructions”?! For WelcomeHome, this is a no-brainer.
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Avoidance, Denial, Silence: You Can’t Avoid This Elephant
Here’s an “elephant” you may be avoiding: Your CNAs. And yet they represent your largest employee base. Their needs denied, suggestions met with silence.
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Want to Get Inside Your Prospects’ Heads? Do This!
Being open to new ideas is huge these days! Maybe it’s time to hold your nose and plunge into places you’ve never been before.
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Meet Two Care Heroes Worth Caring (A Lot) About!
Tune in to this KARE-ing Conversations episode, and get ready to be moved. Here are five things CNA Donna and LNA Shelby want you to know.
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Yeah, They Say They’ll Integrate, But Will They?
When a vendor says, “Yes, we can integrate with that,” it’s a good starting point. But it’s far from an endpoint.
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Are You Serious About Saving Residents’ Lives?
Little did Jim McGovern of Christ’s Home know that this visitor management kiosk would end up doing a lot more than correcting a “bad look.”
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Are Your TVs Still Stupid?
Since Caavo keeps enhancing the platform, there is very little you cannot do using it. Here are a few of the benefits Lifespark is getting.
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Is Your Occupancy Good? Or Does It Suck? Find Out Now
Since the pandemic, it’s been harder to get a handle on good numbers — leads, tours, conversions. What’s bad/normal by today’s standards?
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You Rely on This; So Do Your Prospects!
They know exactly what you have to do to get more stars and better reviews and basically dominate your market!
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Stellar SL Doubles Down on Visitor Security
When they installed this across their portfolio they instantly increased visitor/resident security, and upgraded the visitor first impression.
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RIP, Health Care From Hell: Now There’s This
Your team is your most valuable asset. Providing them with a means to get affordable health insurance shouldn’t be a benefit. It should be a given.
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9 Revealing Questions to Uncover Crappy Vendors
You should never have to put up with an application that sucks. … Here, are the questions you should be asking your technology provider before you say “yes.”
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Prospects You Might Not Know You’re Missing
Imagine having more veterans in your senior living communities. I can’t think of better people to boost occupancy, can you?
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Ready or Not, We’re All First Responders
You may think you’re prepared. You may think this won’t happen to you. But odds are you’re not. And it can happen to you.
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CNAs Spill: 5 Things We Really, Really Need
Can you imagine how serving your caregivers in these ways would grow your community? How many other chronic issues would you solve?
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Think Accreditation Isn’t Important? Think Again.
Arrow Senior Living is the Four Sixes (Yellowstone) of senior living. Here’s what propelled them to the top.
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Who Is(n’t) Training Our CNAs?
Maybe it’s time to stop simply talking about how wonderful your CNAs are, how they are the heroes in your community, and do something about it.
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Let Your Caregivers … Give Care
And when THIS TV button can replace a concierge, that’s pretty cool. When a TV button can let more caregivers give care, that’s huge.
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From Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.
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7 New Year’s Resolutions to Keep Your CNAs
When someone asks, “What are your New Year’s resolutions?” here’s what smart, savvy, and caring leaders should be saying …
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CRM Magic: Wave the Wand in 2023
These guys spent a full year asking senior living community marketers what they wanted in a CRM. Here’s what you need to be looking for.
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2023 Senior Living Conferences
Conferences are a great way to connect with other industry leaders. Make sure you know when and where each one is happening.
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#1 Reason for Call Bell Rings … Fixed Remotely
Instead of spending time fumbling with remotes, an admin can either fix it remotely. That’s cool and empowering!
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Are You Ready for the Lead Explosion?
The post-holiday lead explosion is coming! And you’re probably not ready. Unless you can say “check” seven times on this list!
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Do You Know How Your Community Stacks Up?
As a former VP of marketing and sales, no worse feeling than leading a team of people into another year of the great unknown. Maybe you can relate. If so …
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The App That Fixed Staffing (Really!)
It’s about once and for all kicking misconceptions so that communities and HEROes can take advantage of this groundbreaking app.
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3 Essentials to Get Out of the ’80s
Hundreds of crappy leads thrown at your sales team mean that you are still stuck in the ’80s … you need to be convinced that there’s a better way.
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The Stupid Mistake Your Competitors Are (Still) Making
Think what a leg up investing in SEO and making it a priority could give you against your competitors. If you start today!
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Finding the Heart and Soul of Caregivers … in Data
What do caregivers want? Listen. Have the guts to make adjustments. These people aren’t commodities. They are your future.
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Results Are In: Winners of Caring Stars Awards
Who made the list? In our industry, that means one thing: The 2023 Caring Stars senior living awards. And they’re out!
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3 Ways to Make Residents Fall in Love With Technology
We’re introducing the people who can literally turn a resident’s TV into a hub of interaction, without all the nonsense of connecting a bunch of cables.
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Here’s an Occupancy Boosting Q&A
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.
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5 Strategies to Help You Conquer Social Media
These folks know the value of a solid social presence. They wouldn’t be doing it if they didn’t. And they have a ton of useful tips for you!
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Stop Sweating the Money Talk
How many more people could you serve if you knew you could solve just about any financial challenge prospects had?
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The Residents at New Haven at Little Rock Are Crazy Happy. Here’s Why.
“We’ve been searching for a TV solution for 20 years,” said Shelley Kaiser, COO at SRI. Her search is over. Maybe yours could be as well.
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What We (Still) Don’t Get About Social Media
“Why do you care so much about social media, why you shouldn’t, except maybe you should, but only if you know how to use it.”
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4 Questions Sales Leaders Want Answered
Do you get so stuck inside operations that you lose your faith in your community and your ability to sell?
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I Don’t Need Ted Danson to Tell Me What I Need
This is really about assumptions we make every day about older adults. And that happens in spades in senior living.
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5 Ways You’re Screwing Up Your Digital Marketing
Have you ever gotten a lead from a call out of the blue? You were probably thrilled, right? But inside, you know it didn’t come out of the blue.
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How Is Your Mission Statement Hurting You?
Useless mission statements drive me nuts. Especially in this industry, where we need strong, driving missions that everyone can get behind.
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My Big Question Was This: What’s the Catch?
If you know Steve Moran, you know that he doesn’t shy away from asking tough questions. If you’re not up to snuff, you might sweat a little.
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Check Out This Response to Steve’s Toughest Question
I like doing business with people I like. It makes things easier. But do they have the right answers to the tough questions?
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Could One Lousy Assumption Be Killing Move-ins?
With all the problems in this industry, here’s one you can cross off your list: delayed or lost move-ins due to a prospect’s house that must first be sold.
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It’s Engagement, Stupid!
It’s not just about fun and games on a smartphone or a Zoom session on an iPad. All the places engagement touches has a huge ripple effect.
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The Easy Fix That Saves Lives
By Susan Saldibar Five years or so ago, my husband and I signed up at our church to take a holiday...
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This App Keeps Everyone in the Loop (And It’s Free)
Free forever, pretty amazing! Who has the confidence to make that offer? It is worth finding out by reading this article.
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This One Thing Will Save Your Dining Staff Time
Right now, you just want to solve your staffing nightmare, and get occupancy back up, right? Maybe it’s time to find out how.
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These Guys Can Shave 2+ Months off Your Move-in Process
If we can add another two to three months on the front end of a stay, we help the community be more profitable.
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Turn Your Toughest Families Into Your Biggest Allies
Whether it’s parents worried about their kids or adult kids worried about their parents, they’re family. And they want to be included.
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This Disconnect Is Killing Your Bottom Line! — How To Fix It
To drive sales volume, we’d discount the heck out of our service contracts. The number of sales went up, but at what cost?
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More Tours, More Move-Ins: It Worked for Holiday, Now It Can For You!
They don’t demand that you buy the entire platform upfront. You can dip your toe in with just one solution for starters and build as you go.
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Get These 4 Things Right and Your Residents Will Use Technology
But as valuable as technology is, we often see a lot of fear and anxiety in residents. That’s where the importance of training comes in.
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The Revolt Against Brainless Programming Is On
Are we on the edge of a senior revolt? Maybe we should be. Maybe it would shake us up a bit.
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A Proven Strategy To Increase Move-ins and Grow Occupancy
Too often there are lots of claims and little to back them up. A scenario can separate the products that deliver from those that don’t.
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Is One More Year Too Much to Ask?
There is trouble ahead for physical and occupational therapy assistants (PTAs and OTAs) and for everyone who needs them.
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These Guys Will Get You Faster Move-ins, and Everyone Loves Them
And now they are ready to put their time-tested talents to work, scott-free, for you and your sales team.
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2022 Top Senior Living Conferences
A comprehensive list of the top national and regional senior living conferences in the U.S. Plus strategies to make the most of them.
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How a Jar of Fireflies Can Increase Your Occupancy
Train your sales counselors how to transform the stories they collect into solutions, with your community playing a central role.
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Want Your Employees Back? This Adds Value Really Fast.
Putting the money part aside for now, what about the work environment? This is where operators have some cards to play.
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Don’t Try This at Home
Blocking and tackling, heavy lifting. You’ll break your back trying to do this yourself. 2022 paid search advertising is a different animal.
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Best Senior Living CRM 2022
If you’re still using Excel for everything from sales funnels to financial statements, then you’re getting left behind by your competitors.
Read More![The Best Piece of Technology Never Used [Solved]](https://www.seniorlivingforesight.net/wp-content/uploads/2022/01/144018521_m-627x376.jpg)
The Best Piece of Technology Never Used [Solved]
When was the last time you really got a new implementation right — and I mean really right? . . . I thought so.
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Another Lead Bites the Dust – Unless You Do This
Back in the days, you got handed a stack of leads without a clue who was who and who wanted what. There’s no excuse for that today.
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Hey, C-Suite – Are You Too Old?
I hope you’re not. Attitude, after all, is “everything” as the saying goes. But it has nothing to do with age. And I can prove it.
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If Only You Told Your Story Better
It’s not that hard to change the trajectory of referrals to your community. But there’s a big “IF” attached. You have to do it right.
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One Day University Brings Renowned Lectures to Your Community
What have you done lately to educate and inspire the residents living inside your communities?
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Best Senior Living Podcasts for 2022
Podcasts create easy access to knowledge and entertainment. Here are the best senior living podcasts for 2022.
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You Pay. You Don’t Convert. You Wonder Why. Here Is Why
I feel like I’m describing a pretty dysfunctional marketing/sales department. But maybe I’m also describing yours.
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The Ultimate Solution to the Biggest, Most Annoying Problem
I need to stop you now if you’re thinking you’ve tried these kinds of devices before. This is different.
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The 4 Steps You’ll Pat Yourself on the Back for Taking
The secret formula for getting your listings to rank within the top 3 positions in local search results. Frankly, I’m amazed he’s sharing it.
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Do You Love or Hate Residents Like Ed and Mary?
Who are your “Eds” and “Marys”? Do you even know? Whether you sink or swim depends on what you’re doing to attract (and keep) them!
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An Actress, High Occupancy, Running Toward the Fire, and Getting Loud
Stories like this cry out to be told. Plenty of “aha” moments to go around. If you’re craving higher occupancy, this is for you.
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The 2 Other Pandemics You Need to Confront Now
There are two more scary pandemics ready to sucker-punch your community. What are you doing about them? Here’s what you need to know.
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Do This to Have a Post-COVID Kick-Ass Sales Team
Go beyond the discovery of facts. Learn about feelings and fears to build empathic understanding about families’ current situations.
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You Just Lost a Bunch of Leads: Here’s Why & What to Do About It!
It’s not rocket science. Knowing what prospects are attracted to, what their needs are, and giving them choices is key.
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How to Lose a New Hire in a Week
Imagine how you would feel if you were thrown into a new community, with no tools, no information about residents, no resources
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7 Things About Aggregators (like A Place For Mom) That Will Blow Your Mind!
Material not suitable for those who prefer to remain uncompetitive. For everyone else, here’s what you need to know about the big guys.
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A Prospect is Looking for Personalized Help Every 24 Seconds
525,000 people are looking online for senior care. They’re willing to engage. Here’s how to beat your competitors to get your share of them.
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A Practical Guide for Putting Your Data to Work
There’s a tremendous opportunity to use data to improve the lives of residents, reduce staff workload, and keep residents happier & safer.
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You Need to Be Worried About This Change. Are You?
Telehealth is another “good thing” that came out of the horrors of the pandemic. But we are standing on a telehealth cliff.
Read More![Get Better Talent With Less Hassle [10 Tips]](https://www.seniorlivingforesight.net/wp-content/uploads/2021/08/101198396_m-627x376.jpg)
Get Better Talent With Less Hassle [10 Tips]
The result of months spent re-thinking goals and lifestyles – employees have become more selective about where they work.
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What Do You Think About This Kind of Intergenerational Living?
Is there anyone out there with the creativity, time, and dedication to make something like this work? The answer is YES.
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Is Your Technology Meeting These 3 Critical Resident Needs?
During the pandemic, as residents seized upon technologies, they were sending a message to this industry, loud and clear: Things have changed.
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Do You Want to Pay APFM Less? Here’s How
Lead aggregators are jumping the line then charging you for the privilege. How do you defend your brand and your bottom line?
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Stop Driving Your Web Leads Away
Give visitors meaningful choices, all in one place, without making them paw through a bunch of tabs and landing pages.
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Extraordinary Innovation in Skilled Nursing, Post Pandemic
A revolution is happening in skilled nursing communities. They’ve taken a bolder, more innovative approach. And they’re getting rewarded.
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It’s Free and on Fire at Senior Living Communities
Saltbox TV is a hit with older adults who are pleased to finally find a channel with content tailored to them.
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If You Want to Make Your Sales People So So Happy Do This!
Reach a new level of engagement with prospects who want a personalized approach but also want control over how they interact with you.
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Vitality’s Secret Sales Sauce for Success
What does it take to build a successful sales team? Vitality knows. It is a process they developed and have been fine-tuning for years.
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How to Tell Stories that Delight Prospects
Wouldn’t it be great to hear fewer stories about how terrible occupancy is and a few more about how people have turned it around?
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These Communities Are Using Technology to Rapidly Close the Inquiry-to-Tour Gap
As community restrictions begin to loosen, that gap between initial inquiry and tour is still problematic. This tool is a big differentiator.
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The Remarkable Story of How Ginger Cove Came Out of the Pandemic Stronger Than Ever
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
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Reclaim Heath, Reclaim Confidence, Reclaim Your Community
Physical wellbeing and immune system health are interdependent. Are your residents getting their recommended activity time?
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Are You Really “Different”? Ask Charter Senior Living
The realization of just how important brand differentiation is to building occupancy has never been more acutely felt than it is today.
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Grab What These Folks Already Know . . . And Use It!
You can’t go back to what you were doing back in 2019 when your rooms were full. You need some badass marketing right now.
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These 6 Communities are Rocking Their Technology: Can You Compete?
A new program recognizes communities for “leveraging engagement technology to create outstanding resident experiences”.
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How Wickshire Is Crushing It in the Face of the Pandemic
Be a voice of vision. Outside forces may try to make you change course. Stay true to your mission, vision, and those you serve.
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While You Were Fighting the Virus Your Residents Were Doing This
Residents were doing something pretty amazing during the pandemic. We’re surprised at how rapidly it took hold.
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Will This Tool Revolutionize How Senior Living Tours Are Done?
We are starting to focus on recovery. And part that is directly related to harnessing technology to meet prospects where they are.
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Checking In with Signature HealthCARE: Success or Failure?
Signature Healthcare was hoping to eventually replace their cumbersome and expensive agency model. How’s it going now?
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Health and Wellness: The Power Duo That’s Transforming Communities
As we dig out from a horrific year, you might ask yourselves what you’re digging out to. Hopefully not back to a pre-pandemic, 2019 playbook.
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How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
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Break the Loneliness Barrier (Before It’s Too Late!)
There’s an entire population of seniors sitting in isolation, waiting for COVID to end and/or for their vaccinations to kick in.
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How a Staffing Crisis Saved Joey Buckets of $$$$ (and Staffed a New Building)
There is nothing trivial about losing a key employee in this industry. It’s not only emotionally draining, it’s a financial punch to the gut.
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What’s Happening Right Now? The Hard Data
We need more data about consumer behavior as it relates to today’s crazy world, not yesterday’s predictable one.
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Are You Tired of Hearing About “The New Normal”? Here’s What Comes Next
People’s needs and perceptions of safety, connection, and hospitality have changed. It’s time we look ahead, to the “Next Normal”.
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Check Out These Transformed Seniors – A Positive Story
As the masks were peeled off, so were the years, liberating residents to share more of themselves in front of the camera.
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From the Belly of the Beast, HumanGood’s Andrew Smith is Talking
The first of a series of interviews with innovators in senior living. In the middle of the action, exactly where Andrew Smith wants to be.
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Your Facebook Ad Conversions Suck (and Here’s Why)
Do your ads suck? Is your sales team that bad? Probably not. Here are four things to help leverage your Facebook ads.
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New Report Reveals Ugly Truths and Great Opportunities
We shouldn’t need a report to tell us this. The results force us to confront some inconvenient truths about our residents in senior living.
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This Single Simple Change to Your Webinars Will Net More Views (and Conversions)!
Ours is a world transformed by COVID. But, we’re adjusting. In fact, we’re getting pretty good at using technology to engage with prospects.
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Doing it Right: How Maplewood Weathered COVID and Thrived
They had no “playbook” on how to deal with COVID. But what they did have was a culture that prepared Maplewood for the dynamic road ahead.
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If You Don’t Do This, Google Could Do Horrible Things To You!
Every scrap of content you put online can move you up the competitive totem pole. But only if you’ve deployed the right set of SEO tactics.
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Your Residents Survived COVID: Or Did They?
By Susan Saldibar Amid the tremendous loss of lives related to COVID, we crave stories of older...
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How to Set Your Table for a Different (Weird) Holiday Season
This year will be different. All eyes are on senior living communities and with it comes the pressure to perform.
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If You Can’t Send Them Home, Why Not Give Them More Connection?
This is a tough year, and we know it. No amount of merrymaking can replace what your residents and families really want: To be together.
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Flex Staffing Transformed: A (Once Reluctant) User’s Story
Have you ever discovered that something you resisted at first ended up totally transforming the way you work? Who hasn’t right? I know I have.
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What You Don’t Know Will Hurt You!
You may have already resigned yourself to the fact that prospects are just jumpy these days. Get them where they live. Literally.
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The Epic “Food Fight” To Boost Immunity, Cognition, and Wellness
Could food be the medicine that gets us through this pandemic? Understanding the potential power of every ounce of food and beverage you serve.
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Candid, Revealing, and Ultimately Hopeful Revelations From a Biracial Couple
Conversations on Race to highlight the Black experience and explore diversity issues in senior living. Interview with Sunyatta Amen and Jack Sterne.
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Don’t Fall for The Management = Leadership Fallacy (Book Review)
Steve Moran has filled his pages with raw, unfiltered insight that comes from years in senior living, uncovering the “messy truths” of being a leader.
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Your Resident Photos Suck: 5 Tips to Make Them Shine
It can be next to impossible to capture a spontaneous moment in which everyone looks perfect, especially in senior living.
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Families and Prospects Crave This Now More Than Ever!
Communities desperately needed to show all the great stuff they were doing to stay safe. Seven-plus months into the pandemic. Things have changed.
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The Most Important Gift You Can Give to Residents Right Now
These are unprecedented times. And with the holidays approaching, there is a perfect storm brewing and headed our way. How can you keep residents connected?
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This Flexible Staffing Platform Is Catching Fire! Here’s Why
Staffing, in this industry, has been broken for a long time. The concept of “flexible working” presents benefits for workers and employers alike.
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You Need to Bring Them Out of Their Rooms — But How?
With social distancing and safety precautions in place, it makes sense to begin allowing small groups of 3-5 residents to engage in communal activities.
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How to Get 30% More Web Leads: Get Your Visitors “Unstuck”
All the hopping around that prospects are doing means they are leaving your site before you get a chance to help them. And they need your help!
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This Will Help Residents Feel Better, Guaranteed
A wellness program that is so simple, there is no reason (or excuse) not to follow it. Everyone can do it, from residents to staff to family members.
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Avoid These 4 Stock Photo Mistakes at All Costs
A lot of time plowing through a lot of awful images to get to some not-quite-as awful.If I sound jaded, I am. I really hate stock photos.
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3 Critical Actions to Make Black Lives Matter in Your Community
Takeaways from SLF’s Conversation on Race with Ayana King to highlight the Black experience and explore diversity issues in senior living.
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These New Findings Will “Virtually” Help You Sell Better
This virtual tool can help improve the marketing response of communities to better relate and connect with today’s prospective residents.
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37 Ways to Make Your Sales Efforts Ignite!
Want to up your sales game? Here are 37 quotes from senior living marketing experts demonstrating 37 years of wisdom. to get you started.
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A Movement to Get Behind and Get Your Voice Heard!
Who isn’t frustrated by the bad (and unfair) rap senior living communities have gotten because of COVID? Your voice can now be louder and clearer.
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Why Signature Dumped Their Agency Staffing Model
They’re qualified, eager to work, and would love to be part of your on-demand staffing pool. But there’s a problem. You don’t even know they’re out there.
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Same Survey, Then and Now: Eye Opening Responses!
While we know the pandemic has altered our thinking, it’s rare to find a report that tracked responses to the same questions before and after COVID-19 hit.
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The Antidote to Stock Photos Has Arrived!
Are you spending hours combing through hundreds of cringeworthy stock images just to find the one or two that don’t look quite as “stock-y”? Why?
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Your Prospects Want to Come Back! But . . .
This pandemic has robbed us of a sense of certainty. And yet, among all the uncertainty, a survey uncovers some signs of hope that are encouraging.
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Why New Rules of Engagement Demand New Tools
This is a new world with new tools of engagement. It’s time to use those tools to help you embrace new ways of working and connecting.
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Fighting COVID Starts Here
Seven out of ten people are uncomfortable warning a peer to use safety precautions. Why is that?
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The Right Way to Buy Technology
This pandemic has managed to push even some of the most tech-averse operators to start using technology. And they’re sharing their experiences.
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These Hero Stories Will Blow Your Mind
A powerful collection of heroic stories in senior living, some of which jump off the pages with energy and compassion.
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What You Need to Know About Re-Opening
Gaining a fuller understanding of COVID-19, allows you to make wise decisions. This is a changing field, we’re getting new information continually.
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The Perfect Strategy for Coming Back from COVID-19
You’ve been doing everything possible to stay COVID-free. And, now you are expected to begin to open up doors and fill rooms again. Just like that.
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The COVID-19 Tablet Frenzy — Are You a Part of the Movement?
It has become an emotional lifeline for many residents, connecting them to their loved ones from their homes. Right technology. Right time.
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At Last, A CRM You Will Love to Use – Stop the Hate!
Name four things you absolutely hate about your CRM. I know, where to start, right? For all the cool stuff they claim to do, most CRMs just don’t deliver.
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When Two Powerhouses Intercept – OneDay & Sherpa
Not just to go back to business as usual, but to a new normal that is more connected and eager to engage than ever before.
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If You Are Not Here, You Are Losing Leads
Are you where you need to be on social media? Are you consistently sharing messaging and content that engages visitors and builds your brand?
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How to Actually INCREASE Your Leads During COVID
When COVID eventually releases its grip, those communities who have already transitioned to new marketing tactics will come out of the gate much stronger.
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What the Rule of Thirds Means to You
In today’s world, lack of social media savvy can slow down or sideline even the best senior living communities. Here are the details you need to know.
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Yes, You Can Do Therapy During COVID-19: Here’s How
We’re all hungry for good information these days, aren’t we? Here’s a great resource.
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5 COVID-19 Check Points: Are You Doing These?
A great opportunity to demonstrate responsiveness and to educate and engage your online audience.
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Would You Go This Far to Protect Your Residents from COVID-19?
A CEO hits the road to make sure his caregivers and residents were as protected as possible from the deadly virus.
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A Resource for Those Who “Already Know Everything About COVID-19”
A steady stream of useful information and making resources available to those who need them.
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5 Communications “Musts” for Extraordinary Times
Tools right at our fingers to build an authentic conversation.
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Free Web-Based COVID-19 Employee Check-In Tool Now Available
Senior living communities could be using this tool to replace clipboards jammed full of paper questionnaires.
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Don’t Go Dark: Marketing in Scary Times
The question is, how will your community be positioned to fill your rooms when this crisis ends?
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What You Can Learn from the Alexa “Loretta” Ad
The messaging of this ad that made it memorable. It wasn’t just a pull on the heartstrings. It had intelligence.
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What Happens When You Ask Residents About Using Apps?
What can residents tell us about technology? In a word, plenty.
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This Will Help You Say “Yes” More Often
There’s pressure for operators to offer multiple options and choices, which adds a layer of complexity. To compete in this industry, you need to be able to raise your hand and say, “Yes, we can do that”.
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Your Closet Isn’t Big Enough to Hold My Pain!
It’s not about relationships—ah the blasphemy!—there I’ve said it!
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What If You Could Stop Pain Up Front? – This is Fantastic
Since we’ve all experienced pain, this should really hit home for all of us.
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Does This Stuff Drive You Crazy and Make Your Business Harder?
Just when you’re starting to get your arms around staffing shortages and keeping your occupancy up, there are more challenges looming up ahead.
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Can You Believe This Is the Reason Operators Are Not Automating?
Most can see the benefits over the horizon and calculate an ROI. The biggest roadblock is actually an organizational one.
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Your Facebook Post is Now Dead and Buried! What You Can Do About It
The latest ins and outs of social media posting, with a focus on things that everyone can basically understand and put into play quickly.
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Unbelievable: 7 New Deposits from a Single Event – Again and Again and Again
It’s great to witness the results a senior living provider can achieve when they find the guts to try something different.
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Senior Living & Technology: A Love (Hate) Story Q&A
What if you were responsible for teaching 200+ residents how to drive a car for the first time, on top of your daily responsibilities?
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This Is an Alexa “Skill” You Need to Know About
For older adults, especially those with mobility or vision issues, Alexa brings a meaningful improvement in quality of life.
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Why Being on Par with Your Competitors Is a Terrible Idea
It makes a strong case that, as in a game of golf, “on par” doesn’t win the game.
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Do You Really Know Who Your Frontline Is?
Who in your organization is the “go-to” person for a new resident?
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Have You Ever Wondered Why Anyone Would Open a Residential Assisted Living Community?
Three stories you will want to pay attention to. What’s great is that their stories are diverse, and yet there is a common thread running between them.
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Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy!
If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job seekers.
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Your Best Prospect Just Left Your Website. Get Them Back!
You pay a lot of money to get people to your website. Only to have a large percentage of them drop in and leave. Does that bug you?
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25% More Conversions at 15% Less Cost Per Click. Say What?!?
People will make about 20 stops along the way before they make a decision. Why should you care?
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5 Ways to Avoid an Admissions Nightmare
“When we talk with communities about the expectations of new residents and family members, they quickly become aware of the gaps within their own admissions processes,”
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Can This Tool Get More Residents Engaged?
The content itself was pretty cool, too. So much so that, only a week after the webinar, 300 residents had registered for 600 activities.
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Want to Get Paid? Make it Easier!
Why aren’t you doing all this already? Your competitor down the block probably is.
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This One Thing Will Improve Your Family Relationships
Tracking participation, after all, is a requirement. But it’s a hard one to meet if you have to lug around pieces of paper to take notes.
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Sick of AI? Try This Instead!
When I interview someone about a technology platform or app, I find myself asking without even thinking, “Oh, so that’s an AI component?” You be the judge.
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Don’t Create Another #Hashtag Until You Read This!
Hashtags can take on all kinds of meaning and evoke all kinds of emotions these days. But when hashtags are used in a positive way, they can be uniquely transformative.
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10 Undeniable Reasons to Use Video in Your Communities – Free Download
It isn’t a stretch to conclude that all those videos you aren’t making are probably costing you leads.
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Can’t Flush This Down the Toilet!
Wearables in the Trash Cans, Under Beds and Flushed Down the Toilet. What’s Wrong Here?
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Are You Ready for This in 2020?
For those of you finding yourselves scurrying to understand and work within the new PDGM framework, here’s a quick review.
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Price of Admission is One Thing. What About the Cost?
There are plenty of touchpoints along the admissions life cycle that can cost senior living operators serious money; especially if they are still relying on manual admissions processes.
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Beyond Star Reviews: What They’re Really Saying!
What’s your average review rating across the board? Are they getting better? Worse? Do you even know?
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Are You Giving Residents a Half-Baked Holiday?
For those of you who celebrated the Christmas holidays growing up, what stands out in your memory? Why should aging seniors have to leave all that behind when they enter an assisted living community?
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Never Miss a Move-In Goal Again?
Forecasts suffer, making them prime fodder for skepticism, finger pointing, and the uncomfortable reality that, win or lose, you may never really know why. A new predictive goal modeling feature that automatically incorporates all the rich data contained in the CRM.
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Are You Smarter Than These Operators?
Positive signs of a breaking away from traditional sales models and moving beyond basic demographic targeting in marketing efforts.
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When Residents Don’t Pay . . .
In this climate, you need to know more than if residents “can” pay. Willingness to pay is a valuable screening add.
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Bay Village of Sarasota Got an App That Residents Can’t Stop Downloading
When your 102-year old resident pulls out his iPad to access an app, you know you have something special on your hands.
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Is Your Content Making Google Mad?
Google is more powerful than ever. And they may start limiting your online visibility.
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Are Facebook “Likes” Going Away? Should You Care?
Facebook is testing out removing that little counter that shows how many “likes” a post gets. Could the removal of likes be a blessing in disguise?
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Lots of “BIG” Ideas About The “Small” Senior Housing Model
Big Takeaways from the RAL National Convention. Is this going to revolutionize senior living?
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Want Better Occupancy? Get a Farmer!
Are your salespeople hunters or farmers? If you only hire hunters, you might be losing money.
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Have You Ever Thought About Your Ecosystem Like This?
You spend time and money to develop leads. But what happens when they come through your doors?
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Free CRM Licenses: The Madness Behind the Method
When you are successful, we are successful, and you will be a customer for many years to come. It is truly a win/win for everyone.
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How This Data Got More Move-Ins
Communities are increasing leads and conversions with these tactics. They’re not as complicated as you might think.
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Are You Wasting This Powerful Marketing Channel You Already Have?
Digital marketing is great. But are you overlooking something else that can be even more powerful?
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Yes, We Can Create Purposeful, Meaningful Moments of Joy
You’ve got to love this kind of story
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How to Deactivate Your Rebels
Some will go to drastic measures just to prove it
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Even Former MIT and Harvard Professors Can Do This! How About You?
They want to know things now. And on their own terms.
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Why Fix This Now — When You Can Pay More Later!
Are Communities Just Ticking Bombs?
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Missing These Details is Losing Leads!
As data-savvy as I like to think I am, I continue to be impressed with the sheer volume and depth of demographic data
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How the Heck Does This Bring Everyone Together?
Draw in People Like a Magnet. All Ages!
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Are You Doing This to Fill Rooms Faster?
They’re important but they tend to get pushed aside
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The Not-So-Hidden Risk of “Doing Your Own Thing”
Easier to Conform. That’s a Good Thing.
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These Keep Resident Safer, But Are You Using Them?
Innovation and Integration – Needed Now More Than Ever
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Is This the New Sales/Marketing X Factor?
Interact with prospects in a fresh, more meaningful way
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Time to Ignore Wellness . . . Again?
Are you putting your Wellness activities back in the box until next August?
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Jaw Dropping Reality, Courtesy of Pew Research!
Many communities remain shackled to old ways
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You Will Be Amazed at How You Can Use Your Admissions Data to Improve Everything You Do
What could be a goldmine of information sits forever frozen
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4 Powerful Ways to Get Your Socially Isolated Residents Engaged
Check out these numbers
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You are “Here”. But the Market’s “There”. What Now?
This is a dangerous thing to do, and yet it happens all the time
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Are Your Residents Being Led by the Nose?
What kind of first impression do you want to make?
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Flag Up, Flag Down. You’re Kidding, Right?
something that, at first made me chuckle, followed by an internal “Huh?”
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You Won’t Believe What This Q&A Says About Leads
“Old think” is still out there
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Why is Residential Assisted Living Gaining Ground?
That’s what I would want for my mom
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The Magic Formula to Increase Occupancy and Decrease Cost per Acquisition
Return to Direct Mail? Really?
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Sucky First Impressions Cost Real Dollars
Residents don’t remember what you said, but they’ll remember how they felt
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Next Gen Residents Will Not “Go Gentle Into” Your Community
Have you heard of the term “Eldertopia”?
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Before You Shoot a Minute of Video, Do These 3 Things!
Like it or hate it, video is here to stay
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The Critical Process You Don’t Want to Interrupt!
Hopefully, you have a good answer ready
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Are You a Dining Hypocrite?
The upside is potentially huge
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Why e-Signing Software Doesn’t Check All the Boxes
Other solutions have leapfrogged what e-sign software can do.
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The 3 Most Powerful Reasons to Share Pricing on Your Website . . . and 3 Reasons People Don’t
Open up the kimono, show what you have, and what it costs.
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How One Community Turned a Wrong into a Right
You have to be careful who you select to do business with.
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If You Have Anything to Do with Home Health, Listen Up!
Nobody can afford to get blindsided in this market.
Read MoreThis is What Resident Engagement Needs!
Does video really sell?
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5 Ways Resident Engagement Technology Just Got Easier
How times have changed.
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Want to Be More Competitive? Start Here
The upside has never been more “up”.
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This Will Get Residents to Pay Faster with a Smile on Their Face
What residents and families expect.
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Collaboration Breeds Innovation at the Peninsula Regent: An Important Story
Why don’t more technology providers collaborate with senior living communities?
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Residents Have Some Advice: Will You Take It?
The possibilities are endless if you know your residents
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The Secret Social Media Channel You Should Be Using
So what is Pinterest and why are people so crazy about it?
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A Tantalizing Method for Getting Better Leads
Today’s prospects are smarter, so we need to be smarter as well.
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Survivor Mentality: You Can Thrive Under PDPM
Are you ready for PDPM? And, what about your therapy partners?
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Survey Results: Startling Myths About Seniors and Technology
When it comes to seniors and technology, we’re pretty clueless
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10 Ways to Simplify Your Admissions Process
Clear some floor space and get ready to organize!
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I Won’t Wait for Mick Jagger, Why Should I Wait for You? Can You Figure Out the Senior Living Connection?
Is the mobile experience you provide going to keep us on your site or cause us to move on?
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This Could Solve Your Resident Receivable Problem Forever
If I am moving my mom into an assisted living community, the last thing I want is to be told that they don’t accept online payments.
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Is This a Market Disruptor? Or a Market Extender?
A real estate play, a senior housing opportunity, and a revenue stream to leave a legacy . . .
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How You’re Overspending and Underwowing with Your Dining Experience
Lobster and filets will lighten your wallet. But they won’t guarantee a “wow” factor.
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How Not to be a PDPM Casualty
Things are heating up as PDPM (Patient-Driven Payment Model) gets ready to roll out this October. And the clock is ticking. Are you ready?
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Are You Turning These Residents Away?
Could you be saying “yes” more often to blind prospective residents?
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Are Your Communities On Demand or Something Not So Good?
How accessible is your community? I don’t mean “walk through the doors” accessible, but mobile app accessible.
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Do These 5 Things To Make Your Salespeople’s Performance Go Through the Roof
We are systematically dumbing down our sales teams.
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This System Will Make Your Salespeople Better and Increase Move-Ins
There is a new sales program being rolled out by Sage Age Strategies that senior living leadership should know about. It’s called GROW.
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How Many of These Expensive Invoice Mistakes Are You Making?
If you know anything about utility invoices, you know that processing them correctly is anything but simple.
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Why Are Your Residents “Gaming” the System?
Nothing provides a starker contrast to “person-centered” care than a resident having to navigate around a call system. What’s wrong here?
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Turned Off by Re-Targeting? What You Need to Know
The more accurate your IP matching database is, the more accurately you can re-target your most qualified leads.
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The Highest Occupancy Ever . . . Here Is How They Did It!
How fast can an ED transform a struggling senior living community into an engaged, connected community?
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Are You Losing Residents Before They Move In Doing This?
People don’t realize how much time and effort is spent chasing down papers stored in different places and navigating around missing documents.
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These Things Will Disrupt Your Sales . . . In the Best Way!
Two new products which are re-shaping the way we approach marketing and sales!
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Forget Experts: This Works Better!
After the initial announcement by CMS of the Patient Driven Payment Model came a flurry of questions, concerns, and overall jockeying for position among skilled nursing care providers.
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How Springpoint Rocks Its Resident Engagement Technology
This is the whole paradigm shift with senior living. We have to think way further out from the box than we ever had to before in order to survive.
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Your Prospective Residents Take it Seriously: Do You?
Do you check out reviews before you buy online? I know I do!
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Could This Really Spread “Joy”?
What does a 3-minute response time have to do with joy? More than you might think.
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Your Next Event Won’t Go Well: Here’s Why
The planning process for events is often a broken one. The result is a mediocre event; one that is also far more expensive than it needs to be.
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How to Increase Resident Engagement? This Community Has the Key
There is no stronger stamp of approval than when a client, who was using your application in one community, leaves and brings your application over to their new community.
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If Only Everyone Thought This Way
In an industry that does its share of hand-wringing over the future, it’s nice to see an organization embracing innovation and really stoked about what the future holds.
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4 Tried and True Reasons to Double Down on Direct Mail
Some communities are taking a fresh look at direct mail and, in some cases, re-allocating portions of their marketing budgets back into mail campaigns. Are you one of them?
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Are You Working on the Right Problem or the Wrong Problem?
Problems often have “root causes,” which can be tricky to identify. Nowhere is this more evident than in senior care.
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This Is Why Your CRM Users Won’t Use It the Way You Want Them To!
I spoke recently to Lynn Madderra, VP of Operations for Continuum CRM, about the ongoing problem of user adoption.
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Civitas Just Wished They Had Done This a Long Time Ago
If you are going to give up your spreadsheet habit, it had better be for something that checks all the necessary boxes.
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Is the Future of Senior Living a “Woman” Thing?
Just like that, Women’s History Month is almost over. Come and gone. Did you even know about it?
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The Very Lowest Cost Way to Get New Residents
GoDirect Marketing — a tightly integrated infrastructure geared towards leveraging “search” in ways that help build a brand in front of a targeted audience.
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Why Those Who Don’t “Get” Google Are Getting Trampled by Those Who Do
The more we learn about consumer behavior on the internet, the more we realize that the journey a prospect takes is not something you can cookie cut.
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Doing This Will Increase Your Resident Family Engagement by 75%
Having integrated calendar access is critical, given the expectations of residents, families, and staff for on-demand instant access to everything.
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It Is Amazing How Communities Drive Their Residents Batty Like This!
“Unnecessary noise is the most cruel absence of care that can be inflicted on sick or well” — Florence Nightingale, 1859
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Doing This Will Give You Extraordinary Turnout for Your Marketing Event
The power of using social media for event promotion is limitless and yet it’s shocking how relatively little effort senior living community marketers put into it.
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You Will Not Believe This Sweet Way to Save Money in Your Community
The folks at RealPage know the high price senior living communities pay by not taking the time to manage their utility bills.
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It’s a Value-Based World: But Are You Ready?
At the last NIC Conference, Steve Moran sat down with Ed Scott, MatrixCare’s Executive VP and Chief Revenue Officer, for a Conversations interview.
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Is This Utopia for Senior Living?
Steve recently caught up with Ryan Fredericks at the last Environments for Aging conference in Savannah, Georgia.
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Paid Referral Sources Are Set to Take More of Your Money . . . Again!
How is your new year shaping up so far? Hopefully, you put more money in the budget for aggregators in 2019.
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What Should I Do with This Video?
Steve Moran recently sat down with Zontee Hou, founder of Media Volery, for a Conversations video.
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95% Occupancy & A Waitlist of 300: The Perks of Innovative Thinking!
Why aren’t more communities adopting this kind of model?
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Want Better Information? Share Your Own!
Want to know how your community stacks up against your competitors? Stupid question, right?
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What If Your Sales Team Could Close a Sale Without Ever Doing a Tour?
What if you could take a “virtual walk” through a community and see a high resolution, 360-degree view of every apartment and common area?
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Will They Start Regulating This?
What will happen as regulators “catch up” with all this technology? And, more importantly, will your community be ready to meet those regulations?
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State of Senior Living Industry Report 2019 — What Do You Think?
I recently spoke with Celena Canode, Marketing Campaign Manager for G5, about their State of the Industry Report.
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Why Are You Giving That Lead to Your Sales Team? Maybe You Shouldn’t!
When do your marketers hand over leads to sales? As they come in? Or only after a prospective resident “raises a hand” and is ready to engage?
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How “Well” Is Your Community? Here’s A List You Need!
I recently spoke with Kathryn Abrahamson, Director of Communications for Aegis Therapies, about their EnerG wellness program.
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Why This Operator Has 96% Occupancy
What makes this community so successful?
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Are You an Amazon Hypocrite?
Can you imagine if, to order a book from Amazon, you had to download an order form, write a check, snail mail your order, and sit and wait for the book to arrive?
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Who Will Get Those New Leads? You or Your Competitor?
I sat down recently with Valerie Whitman, VP of Senior Living for LeadingResponse to do a Q&A on lead generation challenges this year.
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Here’s the Marketing Cheat Sheet Every Community Needs
What you don’t know about social media can hurt you. And there is a lot that most of us don’t know!
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A Caregiver Tells The Big Boss Off – And She Was Right!
When was the last time one of your caregiving staff pushed back against something you said?
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The “Blueprint” for the Future: A Little Schizophrenic?
Steve first met Jacob Ghel, Founding Partner and Senior Managing Director for Blueprint Advisory Services, at a “terrible conference, maybe the worst he has ever attended” (Steve’s words).
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Want a Better 2019? Stage a “Takeover”!
Establish your goals, specify your implementation plans, and identify the baseline engagement metrics you will use to gauge and compare end results.
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The Diversity Challenge: Here’s Someone Taking it On!
Recognize staff diversity, create an environment of inclusiveness, and get to full participation.
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Can You Really Do That with A Lead?
Ask your sales and marketing folks if they are measuring these metrics . . .
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Lead Generation Outlook for 2019 – Part 1
As we head into a new year, what old habits should communities leave behind? What new ones should they cultivate?
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You Better Care About What Happened at CES 2019
What Does CES 2019 Mean for Senior Living?
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Steve Moran Loved Everything About This Community, Except . . .
Is there a rating for “sucked”?
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This Community’s Program is a Home Run!
This program gave 92-year-old Bud Woodbury the ride of his dreams.
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100% Occupancy for 100+ Days: How’s That for a Goal?
It isn’t easy to get to 100% occupancy. So it’s cool to hear about communities that do. Cooler yet is when they can stay at 100% for over 100 days!
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Think You’re Connecting? You’re Not!
The key to success in 2019? Connect and communicate!
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Why You Need to Shrink Your Menu
Less really IS more!
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Can Someone with Alzheimer’s Learn Something New?
Is it possible, by creating an environment of new learning experiences, to increase the functional size of the brain of someone with Alzheimer’s?
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How 20 Minutes Saved Months of Work
“You just saved me months of work.” How often do you hear that? For most organizations, not often enough.
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You Need a New Website in 2019: Here’s Why
How important is increasing qualified leads to your 2019 plan?
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Wow, This Isn’t as Cheap as You Thought!
It’s the most precious asset we have . . . and arguably the most important gift that the senior living community has to give its residents.
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These New Standards Could Mean Life or Death
Will you meet the new IDDSI standards?
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Why Search Engines Hate Your Property Photos
Are your property photos being seen? Maybe not!
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Are You Using This to Drive Move-Ins?
Who are you counting on to make the best lead generation decisions for your community?
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How Far Should Wearables Go?
What do you think about wearables? What is your community doing to keep your residents safe?
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This Powerful Combination WILL Get You Better Leads!
If you are putting the finishing touches on your marketing plans for 2019, you might want to consider your IP Matching options.
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A Nasty Equation You Need to Solve
What does the road to failure look like for a new food services person at a senior living community?
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Have Low Leads-to-Leases Conversion Rates? Here’s Why
What I really find disturbing, given the sophistication of today’s marketing tools, is the poor leads-to-leases track record this industry continues to have.
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Twilight Zone? No, It’s Much Better!
Innovation, creativity, and a willingness to think outside the box could be what’s needed by community operators to survive and thrive in this volatile industry.
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These Are the 6 Trends You Need to Watch!
With 40 years of experience in the industry, Tom Levi shares some of the trends he’s seeing take shape in senior housing.
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This Is the App Residents “Really Wanted”
From a “call system” to a “communications app” . . . this is what residents REALLY want!
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What the Heck is Senior Housing Forum Doing Writing about McKnights?
Sunrise Senior Living was recently awarded Excellence in Technology by McKnight’s . . . and here is part of the reason why they won that distinction.
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Do Your Existing Leads Convert To Sales Like This?
Why do we have such an obsession with quantity over quality?
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Your Most Important Amenity is a Liability
There’s a lot of “talking the talk” going on as far as the dining experience goes in senior living, but not a lot of “walking the walk”.
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A Senior Living Time Machine: Making Residents Younger
3 things senior living operators need to be doing in terms of nutrition and health to make their communities healthier.
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Alzheimer’s “Search for Meaning”: Here’s Who Gets It Right
It’s about finding a sense of purpose and meaning in everything you do.
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This Absolutely Should be Standard Across Communities
The benefits of standardization could be a matter of life and death . . . literally.
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Here’s How the Other Guys are Recruiting . . . and It Works!
Digital marketing is such a natural fit for recruiting new talent . . . are you utilizing it?
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This Could Be the Most Innovative Way to Solve the Opioid Problem in Senior Living
Physical therapy instead of opioids? Can it work?
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Why You Should Do This Before Christmas
Was purchasing a new CRM on your shopping list for 2018? It should be!
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Live and Die by Excel? Here’s the “Die” Part
Excel simply doesn’t cut it for Senior Living.
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What You Don’t Know WILL Hurt You: Q&A on Digital Marketing
In today’s world, digital marketing is the cornerstone of effective marketing. It’s important to get it right!
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Is This a Legal Nightmare Ready to Happen?
Ask yourself these questions: “Are your move-in documents legally defensible?” And, “Would they stand up to an audit?”
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These Stats are Compelling: What Will You Do About Them?
G5 has released a comprehensive new report that provides a lot of marketing and SEO data and insights covering the top ten senior housing markets.
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Struggling Occupancy? Maybe It’s Not Sales’ Fault
Maybe it’s not your sales counselor’s fault. Maybe it’s your CRM’s fault.
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Can This Really Help Heal Your Residents?
Next to laughter, this may be the best medicine!
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September 22nd Should Be A Very Big Deal!
National Falls Prevention Awareness Day: Ready for Some Questions?
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You Better Watch Out When Your Residents Quit Calling for Help
There may be something wrong with your call system and you don’t even know it!
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This Will Be Law Before You Know It: Get Ready!
The Final Rule for PDPM was issued on July 31st. And it is scheduled to become effective October 2019.
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This Will Come Back to Bite You: An Expert Tells Us Why
Nobody thinks it will happen to them . . . until it does.
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How to Keep the Closing Paperwork from Killing the Sales Process
If ever there was a process crying out for automation, admissions have to be it.
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Given Up on Dining Excellence? Try This!
You don’t have to become a food expert. Here are three keys to success.
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If You Want BETTER Than 90% Occupancy, Try Plan B
Maybe it’s time to get a “Plan B” sales budget together for 2019!
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These Numbers are Driving Your Success…or Failure
The best KPIs are driven from the top down.
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Three Critical Things Execs Must Know About Search
How do people know that your community exists?
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One Year Later and Thriving: What Did This Operator Do?
How one community in 1 year saved thousands and became a competitor!
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You Can and Should Use Medicare Advantage to Control Your Destiny
Are you considering getting approved as a Medicare Advantage plan provider?
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Should We Expect Call Times Better Than 6 Minutes?
Incentives to lower response time are not a bad idea.
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Why is This Community at 100% Occupancy with a Waitlist?
Could this be the key to what senior care needs to stay vital and relevant?
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Are You Unbalanced? It Could Be Hurting Sales
All leads are not created equal. Don’t treat them that way.
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The Change That Saved $3,000 Per Month — At Least!
Who wouldn’t love to regain $3,000 of lost revenue each month?
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The Path to More Referrals Just Got Shorter
Skilled nursing facilities are leaving a huge opportunity on the table.
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Are You Overpaying for Digital Ads?
Don’t let false assumptions and fear of the unknown keep you from digital advertising.
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3 Ways to Build a Dynamite Dining Services Team
Get a better grip on the tight labor market!
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Here is What Your Investors Really Want to Know
Would you give your investor a window into your KPIs and performance? Maybe you should.
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8 Strategic Goals and the Numbers That Feed Them
CEOs: Are you watching these KPIs?
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‘Hell’s Kitchen’ in Your Dining Room? Hell No!
Would you want Gordon Ramsay of TV’s Hell’s Kitchen running your dining room?
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What One Grad Student Discovered About Emergency Call Systems
Can call alert activity data identify a resident’s care level?
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Here’s a Free Program You Don’t Want to Miss!
Is your community participating in WALK! this year?
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Do You Have An Old Building Crisis? Check This Out!
Should you renovate or evacuate?
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You Need to Know What PruittHealth Is Doing
Will you be a “Have” or a “Have Not”?
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Don’t Cut This Until You Do Your ROI!
You could be getting an average 15:1 ROI!
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Coming Soon: PDPM — Are You Ready?
There’s a new acronym coming soon . . . PDPM for Patient Driven Payment Model.
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The New Community Checklist: Are You Doing This?
You would be surprised how many communities miss these important steps!
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Will These Guys Put Call Centers Out of Business?
Stop confusing the old stereotype “call center” with today’s “contact center.”
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A Former ED Spills on Why He Joined This Company
How does someone go from being an Engineer to an Executive Director?
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Don’t Waste Precious Dollars Here!
Outsourcing and insourcing. Where are your precious dollars best spent?
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Why 40% of Your Communities May Be at Risk
You may think you have this figured out. You don’t.
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Sitting and Waiting to Ruin Your Community
Never let a negative review go unanswered.
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Is This Your New Differentiator to Increase Occupancy?
What are the two things most of us fear losing if we move into an assisted living community?
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Could This Shorten the Distance to Your Move-In?
One of the hardest things in sales has always been knowing when the prospect is ready to move to the next step.
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This Will Boost Your Occupancy Numbers in Less Than 45 Days
If you went to Argentum, did you happen to catch Valerie Whitman’s session?
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We Are Spoiled. What Will You Do About It?
Your prospective residents are only getting more spoiled. Not less.
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The “Check Box” That is Hurting Your Business
As we advance our knowledge of the inner workings of the internet, better ways of generating leads organically have emerged.
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Are You “Selling Out” the Heart and Soul of Your Community?
Why is there still this big gap between the great food we grew up with (and continue to crave) and the stuff residents are being served in senior living communities?
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What To Do About Facebook Now
Some good may come out of the debacle as Facebook doubles down on its efforts to improve security and make it easier for users to keep their information private.
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Don’t Love or Hate AI: Do This Instead
AI is starting to pop up everywhere . . . with plenty of potential for use in senior living communities.
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Don’t be a DRIP; You’re Better Than This!
Are you afraid of what data might tell you about your community?
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Follow These Numbers, Not Everyone Else!
The folks at RealPage shared some pretty amazing statistics, along with what successful communities are doing about them.
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Why Are CCRCs Helping Assisted Living with Lead Generation?
CCRCs have discovered something about lead generation that assisted living communities can take advantage of.
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Are You About to Get Blindsided by BCPI-Advanced?
All providers using a single EMR? Really?
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Only 5% Think This Is Important: That’s a Problem
Post-sales support has to have a goal: Ensure customers can stand on their own feet!
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The Checklist Every Community Needs
Brand is worth your time and energy to cultivate. Without it, you’re just like everybody else.
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You Will Not Believe What Resident Photos and Videos Are Proven to Have the Highest Impact
Instead of hiding residents with disabilities, bring them out from the shadows and celebrate their stories and lives!
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What Your Residents Really Think About Technology
Somebody finally figured out the right way to engage older adults in technology. And I think it’s pretty cool.
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This Company Has Disrupted Senior Transportation as We Know It
Have you ever thought about how you want to get around after you can no longer drive yourself?
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How Culture Built A New Breed of Technology
Partnering and using each other’s talents makes for better technology and a stronger industry that is more attuned to the needs of its seniors.
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A Shorter Sales Cycle for CCRCs with More Deposits?
Resist using the old real estate sales model . . . and your reward just might be more deposits.
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