These Numbers Shocked Me …
It will likely need massive retooling of how we think about older people, how we spend government money, and adequate housing for older people.
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Category: All Categories
Get Into the Head of …
There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.
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I Want to Move Into a Place Like That
There are so many amazing stories to tell, and when you get your storytelling right, people will be lining up to move into your community.
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I Want a Job Like This
We have to create a work environment where the day-to-day feels like something special. This is a great example of that kind of storytelling.
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This Is Insane
We spend more on lawn care than activities. Maybe we are more concerned about how our communities look than what it is actually like to live in them.
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The Senior Living Narrowing Problem
The big goal has to be for us to keep the narrowing problem as small as possible while continuing to expand the opportunities.
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The Hardest Part of Leadership Is What You Don’t Know
The risk of not knowing is massive. There is also risk for a damaged reputation, which makes it harder to attract new residents and staff.
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Free Advertising
This is a huge opportunity that costs you nothing but some time and commitment. Most of you are not using it at all or aggressively enough.
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How Can We Do Something Like This?
I came across this powerful Instagram post and immediately wondered how we might learn from it to make senior living better.
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Ditch Fake AI, and Increase Your NOI
Tod Petty, CMO of Fynn, chatted recently with Abbie Richie on Tech Tuesday about all kinds of things, including AI. And he had plenty to say.
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Wrong Incentives for Management Companies
We are heading down the road to a disaster for senior living operators, residents, and team members, and only the capital providers can change that.
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Could It Be This Stupidly Simple?
The only thing that should matter is the customer experience. This is true for vendor companies, and this is true for senior living.
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Steve Moran FINALLY Got to Go to Prom
These moments in time represent the very best of senior living. It is the perfect example of community, something that you simply cannot get at home.
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What Is Possible
Once you believe in the possibilities for your community, you can develop an action plan to get there. What do we have to do to get to 90% occupancy?
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Robotic Simplicity
There’s a lot of mystique and misapprehension around the idea of robots, and when new tools emerge there is the potential for fear to prevail over benefits.
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The 80% You’re Not Using
The largest issue isn’t that operators aren’t bringing in innovative systems, it’s that they aren’t using them to their full capacity.
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I Had to Rethink This Idea
For many years I mostly thought wellness programs for senior living, particularly assisted living, were more marketing hype than substantive.
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The $29 Blunder … That Cost a Million
I was recently talking to a senior living executive director who told me this depressing story about ice cream.
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Do You Lead Like a Teenage Boy?
If we approach all audiences the same, we are setting ourselves up for failure and our audiences for frustration and confusion.
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Busting the 1099 Worker Myths
Believing the myth about risk and 1099 workers can result in a community losing control over who the staffing agency will send.
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Learning From Vanderbilt
Here are some takeaways from T.J. Stiles’ probing of the life and business success of Cornelius Vanderbilt.
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Our Messed Up Belief, Part 2: A New Way of Messaging Senior Living
Today, the predominant belief is that when you are getting on in years and out of options you should move into senior living.
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3 Disastrous HR Problems — Solved
Meet your issues solver: Brett Landrum, founder and co-CEO of Procare HR. Brett answered Steve Moran’s toughest HR questions. Here’s his advice.
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Our Messed Up Belief, Part 1
If we were to survey the American public, most people would say that senior living is the place you go when you have run out of other options.
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Business Wisdom
Senior living will benefit by bursting the bonds of conventional rigidity. Change is coming, and the prize will go to the innovators.
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