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Senior living has a lot of room to get better, but most people who are experiencing senior living as consumers are happy with the product they are getting.

There is a ton of public exuberance about senior living, I heard from the stage …“It remains a great investment.” But in the halls …

Senior living should be nearly as safe as flying. Right now, I am fearful that the predominant feeling is, “I am glad it didn’t happen to me.”

The world of senior living is changing and will change even more. These trends will rule the next decade of senior living.

The big idea is that we have only limited time and energy and the very best way to spend it is to make an impact on the world.

The other big problem with mission statements is that they are often states of being rather than aspirational.   

Take this quick quiz, and grade your transparency as a leader.

This is really about assumptions we make every day about older adults. And that happens in spades in senior living.

People traveling, unless they are extremely wealthy, have no choice but to put up with shoddy airline service. That is not true for senior living. 

Inflation, recession, the pandemic aftermath, and the shortage of workers in the workforce continue to impact our industry.

Good intent is why nursing homes and other senior living communities have such a poor reputation in the marketplace.  

As a leader, you are not the only one languishing. So are your residents, their family members, your team members, and your investors.

Mr. Sheriff influenced a generation of senior living leaders striving to create culture to lead developments filled with a soul of integrity and purpose.