Capital Ideas: Where’s the Money?
Rethinking senior living for the decades ahead requires imagination and an entrepreneurial spirit. Creative financing is part of this.
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The Most Important Thing Senior Living Sells
If you were to ask me about the senior living unique value proposition, I would tell you without hesitation that it is the ability to create community.
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The Plateau of Innovative Technology in Senior Living
While innovation is not dependent on technology, technology has been the magic bean visionaries are looking to sow.
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What Salespeople Miss…. Stop Being Stupid
When sales people assume I will just drop everything and make them my priority, it simply becomes annoying, hurting their chances to sell me anything.
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Think Accreditation Isn’t Important? Think Again.
Arrow Senior Living is the Four Sixes (Yellowstone) of senior living. Here’s what propelled them to the top.
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We Don’t Need Young People; We Need People
Expand our thinking on age, and possibilities open up. If we’re not focused on age, we’re more apt to recognize potential in anyone.
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Who Is(n’t) Training Our CNAs?
Maybe it’s time to stop simply talking about how wonderful your CNAs are, how they are the heroes in your community, and do something about it.
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Capital Ideas: Size Matters
Let’s look at the advantages of consolidation, which are the same as those of large organizations in general!
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Celebrating Activity Professionals Week
Time to reflect on the importance of “activities” in senior living … Tip – Stop talking about activities, start talking about impact!
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Let Your Caregivers … Give Care
And when THIS TV button can replace a concierge, that’s pretty cool. When a TV button can let more caregivers give care, that’s huge.
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Should Senior Living Be Even Harder for Consumers to Purchase Than It Is?
There is great opportunity to reduce the friction, and mostly we just accept that it is the way it is and nothing changes, when it could and should.
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Unlicensed Nursing Homes …
There are other operators that don’t have much status in the current world of senior living that most of us inhabit. And they have a few goals for this!
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7 Existential Threats to Senior Living
Each of them are things that can break the industry or be tackled artfully to make the industry stronger.
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If I Was As Bad at My Job As Some CEOs
Senior living companies, like all companies, have job standards. And if you deviate from those job standards significantly you lose your job.
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The New Senior Living Worker
What if senior living leaders embraced the new reality that team members are a lot more interested in work-life balance?
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Should Senior Living Be Fun?
What if we promoted senior living as a fun place to go and hang out? Because in reality we all like fun. We all need fun.
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From Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.
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You Simply Can’t Get Away With This
I was startled not by the lawsuit itself, but rather that this kind of pricing discussion is still going on in the industry.
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CRM Magic: Wave the Wand in 2023
These guys spent a full year asking senior living community marketers what they wanted in a CRM. Here’s what you need to be looking for.
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2023 Senior Living Conferences
Conferences are a great way to connect with other industry leaders. Make sure you know when and where each one is happening.
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Do You Have What It Takes?
Great leaders don’t make excuses. They see and seize opportunities. Do you have what it takes to bring that leadership to meet the opportunity?
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#1 Reason for Call Bell Rings … Fixed Remotely
Instead of spending time fumbling with remotes, an admin can either fix it remotely. That’s cool and empowering!
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AI to Market Your Senior Living Community
At the end of the day, humans are more creative than machines … at least today. Yet, if you struggle with writing content, AI can be a great place to start.
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Are You Ready for the Lead Explosion?
The post-holiday lead explosion is coming! And you’re probably not ready. Unless you can say “check” seven times on this list!
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Do You Know How Your Community Stacks Up?
As a former VP of marketing and sales, no worse feeling than leading a team of people into another year of the great unknown. Maybe you can relate. If so …
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