Arrow Senior Living “Foresight TV” Aftermath
It is possible to like a leader and not really know if they are a great leader or not. Here are the comments of team members from that Foresight TV episode.
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Category: All Categories
A Branding Master Class — Latitude Margaritaville
Branding is not just a logo or a tagline or a font. Branding is a decision about who you’re going to be — and who you are trying to get that message to.
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When Your Prospects Ghost You!
It is way more frustrating when you have been working the sales process successfully. Then … they suddenly stop responding.
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If You Could Design the Perfect Engagement Platform
What if a magic genie appeared at your senior living community and asked, “What wishes may I grant you that will make your job, and your life, easier?”
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Is Sensible Regulation Possible?
From a public perspective, it seems obvious that what is needed is a more principled, proactive approach to regulation and enforcement.
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Is Nonprofit Form Compatible With Market-Priced CCRCs?
Building and expanding CCRCs is a capital-intensive business, and nonprofits have limited access to capital.
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Now This Sounds Like a Fun Onboarding
Workforce recruitment and retention was top of mind at this year’s AHCA/NCAL conference. And the people had a spirit of “might as well try it!”
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A 9MM Luger Inspires a Passion for Senior Living
The connection between these two experiences …. It was these life experiences that drove my decision to make senior living my career.
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If Every CEO Would Only Do This …
If you do this, you will be transformed as a leader. You will better understand the challenges your salespeople face every single day.
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Encounters With Sports
There are two sides to the sport of business. The most fun is to be the innovator. Not everyone is cut out to be an entrepreneur.
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My Dream for Brookdale
If my dream for Brookdale were to become a reality, every single senior living organization would be better today than it is.
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Results Are In: Winners of Caring Stars Awards
Who made the list? In our industry, that means one thing: The 2023 Caring Stars senior living awards. And they’re out!
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3 Ways to Make Residents Fall in Love With Technology
We’re introducing the people who can literally turn a resident’s TV into a hub of interaction, without all the nonsense of connecting a bunch of cables.
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Marketing to the Thoughtful Prospect
Senior living can thrive if we can evolve a way to give people the trust and security they crave and to address the affordability question.
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The 8 Questions I Want to Ask You
As I embark on a conference trip, I hope to spend some time learning from people. Here’s a list of questions whenever I meet someone for the first time!
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Scenes From a Conference, Starring Women
True stories from the 2022 AHCA/NCAL conference in Nashville, Tennessee.
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The Recipe for a Great Team
Here’s a lightly edited manifesto of sorts from a team member. Don’t you want to work here? Don’t you want to be this kind of leader?
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Do You Need a New Blender?
Right now we are at a loss as to how to fix senior living … it needs a new blender, which means completely rethinking everything we do …
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Faces of AHCA/NCAL – 2022 Conference and Expo
At AHCA/NCAL 2022, we set out to do something new: make a who’s-who photo journal of the wonderful people we met! Here are some of the faces of senior living.
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Things That Need to Change … in Senior Living
I went to LinkedIn and asked the question. The comments blew up the platform.
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Can Clinical Medicine Make Senior Living More Attractive?
Integrating clinical practice into senior living offers an opportunity for revenue growth while providing a highly desirable public service.
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Nashville Understood the Assignment
At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.
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10 Bad Habits Every Senior Living Leader Needs to Avoid
The problem is that leaders only have one set of eyes and ears and it is impossible for them to understand the complexity of their own enterprises.
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Budgeting, Planning, and Mission
When it comes to budgeting, those immediately involved in the process are most affected, or even everyone as we face the economic uncertainties of 2023.
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Here’s an Occupancy Boosting Q&A
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.
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