All Categories Archives - Senior Living Foresight

The Single Biggest Challenge Senior Living Faces

by Steve Moran | Jan 21, 2020 | Sales & Marketing | 0 |

“Stay Relevant, that’s the name of the game . . .”

This Is the Single Biggest Reason Every Senior Living Community Is Not Full

by Elizabeth George | Jan 20, 2020 | Sales & Marketing | 1 |

You may be wondering if it’s even possible to change the sales tide until the demographics and demand catch up.

20 Years of Success and Failure in Senior Living

by Kent Mulkey | Jan 20, 2020 | Leadership | 0 |

In recent days I have been reflecting on the experiences and lessons I have learned over the years. Here are five lessons I have learned from 20 years in senior living.

Have You Ever Wondered Why Anyone Would Open a Residential Assisted Living Community?

by Susan Saldibar | Jan 19, 2020 | Residential Assisted Living | 0 |

Three stories you will want to pay attention to. What’s great is that their stories are diverse, and yet there is a common thread running between them.

This Costs Senior Living Communities Hundreds of Millions of Dollars a Year

by Steve Moran | Jan 19, 2020 | Life Enrichment | 0 |

Some monstrous food for thought when it comes to programing for senior living.

Surviving, Thriving, Being Entitled

by Steve Moran | Jan 16, 2020 | Life Enrichment | 0 |

These are all first world problems that keep us from being our best selves.

Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy!

by Susan Saldibar | Jan 15, 2020 | Sales & Marketing | 0 |

If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job seekers.

You Are in Love with Your Senior Community. Does it Really Matter?

by Kent Mulkey | Jan 15, 2020 | Sales & Marketing | 0 |

No matter how much you work to spin it, differentiate it, price it, renovate it, hope for it, fast for it, do a sage cleansing, program it, walk around it seven times . . . most people won’t move in to your senior community.

If We Treated Our Residents and Their Families Like Customers

by Steve Moran | Jan 14, 2020 | Leadership | 1 |

I worry that too often senior living families and residents, once they are in the community, are treated as necessary evils than valuable customers.

Just Figuring It Out . . . Problem or Opportunity

by Steve Moran | Jan 13, 2020 | Residential Assisted Living | 0 |

If it was something his mom wanted and liked there were going to be other people who wanted the same thing.

Dispatch from CES Day 1

by Steve Moran | Jan 13, 2020 | Development | 0 |

CES is a testament to human creativity, optimism, and hopefulness.

Your Best Prospect Just Left Your Website. Get Them Back!

by Susan Saldibar | Jan 12, 2020 | Sales & Marketing | 0 |

You pay a lot of money to get people to your website. Only to have a large percentage of them drop in and leave. Does that bug you?

Your Resident’s Enemy . . .

by Steve Moran | Jan 12, 2020 | Life Enrichment | 0 |

Decline is not the real enemy because it is inevitable.

It’s Time We Put Authenticity Back Into Leadership

by Kent Mulkey | Jan 9, 2020 | Leadership | 0 |

Senior living is full of opportunities to touch residents, staff, families, and vendors. Go do it, with genuineness and authenticity.

25% More Conversions at 15% Less Cost Per Click. Say What?!?

by Susan Saldibar | Jan 8, 2020 | Sales & Marketing | 0 |

People will make about 20 stops along the way before they make a decision. Why should you care?

Why Every Senior Living Community Needs Their Own Consumer Checklist

by Steve Moran | Jan 8, 2020 | Sales & Marketing | 0 |

Two questions for you . . . maybe, mostly, we don’t really appreciate how difficult and confusing the search for senior living is.

5 Ways to Avoid an Admissions Nightmare

by Susan Saldibar | Jan 7, 2020 | Sales & Marketing | 0 |

“When we talk with communities about the expectations of new residents and family members, they quickly become aware of the gaps within their own admissions processes,”

Master Planning for Aging Moves Forward in California

by Jack Cumming | Jan 7, 2020 | Development | 0 |

All human beings can benefit from a structure that gives them whatever they need, whenever they need it, and in accordance with their own life choices.

Book Review: Successful People Are Made Not Born!

by Elizabeth George | Jan 6, 2020 | Sales & Marketing | 0 |

“People want to oversimplify selling, but the truth is that the sales process is not simple.”

Turnover Truth

by Steve Moran | Jan 6, 2020 | Employee Engagement | 1 |

Not a single leader doesn’t know exactly how many apartments are empty, how many are likely to be empty in the next few weeks. But what about your employee turnover rate? What do your numbers look like?