This Marketing Sleuth Can Help You Solve Your Marketing Mystery
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
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What You’ll Miss If You Skip the Argentum Conference
I have been thinking a lot about conferences this past few weeks. I am like . . . a little kid thinking about Christmas.
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If You Were to Write Your CV for When You Are 80
What is critical for me is this big idea that “the peak of my life has not arrived yet.” What if we assumed the same about residents?
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They’re Bidding on Your Brand (and Charging You!)
Lead aggregators are jumping the line then charging you for the privilege. How do you defend your brand and your bottom line?
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How One TSP a Day Can Transform Your Organization
Often, innovation is bound by the fear of failure. Starts by encouraging your team to be willing to take risks each day.
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6 Lessons We Didn’t Learn From COVID
I’m not so sure we learned much from the pandemic and it drives me crazy. Here are lessons we could have learned (and it is not too late).
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Stop Making It So Bumblingly Complex!
As a senior living expert, I figured it would be relatively easy to become a senior living customer. I WAS SO WRONG . . .
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The Dawn of a New Era for Senior Living
We are positioned for change. That new vision of a new resident and a new industry concept is our opportunity for the dawning new era.
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Who Gets Blamed in Your Organization?
Leaders hate it when things go wrong and they hate it most of all when they are at fault. But does casting blame really make it better?
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Atria CEO John Moore on the Acquisition of Holiday
A few days ago I got a chance to talk to John Moore, the CEO of Atria, about the merger. Here is why he is convinced this is the right move.
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How to Keep Visitors on Your Website and Engaged
Give visitors meaningful choices, all in one place, without making them paw through a bunch of tabs and landing pages.
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Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World
Senior Savvy is helping older people learn and enjoy technology. It’s become more important over the last year.
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Extraordinary Innovation in Skilled Nursing, Post Pandemic
A revolution is happening in skilled nursing communities. They’ve taken a bolder, more innovative approach. And they’re getting rewarded.
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Is the Atria/Holiday Deal the Next Big Merger Mess?
I confess that I want like crazy for this to work. Because we need a breakout, huge senior living company to make it work.
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At What Age Do Your Residents Peak – Have They Peaked?
A really good question with a complicated answer. Should we be challenging the assumption that residents have passed all their peaks?
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Who Are You Marketing To?
The key to sales success is to make your prospect a star and to show that you know and understand that star prospect. Is that you?
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Do You Want More Referrals? Do This!
Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.
Read MoreTechnology To Help You Sell Better Faster
Steve interviews Hoyle Koontz about their tool that enables prospects to take a virtual tour in an entirely new way.
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Reduce Falls, Lower Costs, and Attract Prospects
Falls are the number one killer of people over 65. Get residents moving to improve mobility and stability, and most importantly have fun!
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Getting Post-Covid Selling Right: Are You There?
I am seeing too much evidence of a post-Covid hangover. Here are 8 things we can do to make the sales process better than ever.
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Two Bits of Terrible News When It Comes to Senior Living Staffing
But it could turn out that this labor crisis will be the single best thing that, in the long run, ever happened to senior living.
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Are We the Fallback Industry?
Senior living is seen as the choice of last resort for prospective residents and employees alike. How do we restore faith in our mission?
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The Most Important Thing You Can Tell Your Prospects and Residents!
Was senior living really the pandemic death trap the media portrayed? This exhaustive study has some surprising results.
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Re-Imagining Senior Living, Part Two – The New Frontier
As we re-tool from the pandemic, trying to get back to normal, it’s a good time to re-evaluate what the future of senior living may look like.
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Stop Hiring Hospitality People – They Don’t Understand Hospitality
People’s needs are complex and they need someone serving them who is compassionate, understanding, and solution-oriented.
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