The 2 Other Pandemics You Need to Confront Now
There are two more scary pandemics ready to sucker-punch your community. What are you doing about them? Here’s what you need to know.
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Category: All Categories
Steve Moran’s Secrets for Crushing Conferences
Steve Moran shares insights for making the most of his attendance at senior living conferences. What to do and what not to do.
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Do This to Have a Post-COVID Kick-Ass Sales Team
Go beyond the discovery of facts. Learn about feelings and fears to build empathic understanding about families’ current situations.
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If Your Community Were to Disappear Would Anyone Notice?
One day as people drive by where your community sits, there is instead an empty lot . . . would anyone notice? Would anyone care?
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You Just Lost a Bunch of Leads: Here’s Why & What to Do About It!
It’s not rocket science. Knowing what prospects are attracted to, what their needs are, and giving them choices is key.
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We Are Getting Staffing All Wrong: The Path Forward
The big idea is that people are more productive when working for themselves rather than having to endure an unhappy work situation.
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How to Lose a New Hire in a Week
Imagine how you would feel if you were thrown into a new community, with no tools, no information about residents, no resources
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9 Big Challenges in the 2nd Wave of Covid
There was hope that this monster was rapidly on its way to being tamed. Now it’s back and bringing a new set of challenges.
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Do This for Consistent Move-Ins
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
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I Saved for Retirement to Do This?
I want to cry out in frustration, anger, and embarrassment when I see residents doing crafts and activities usually reserved for children.
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7 Things About Aggregators (like A Place For Mom) That Will Blow Your Mind!
Material not suitable for those who prefer to remain uncompetitive. For everyone else, here’s what you need to know about the big guys.
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9 Brutal Truths About Senior Living
It may make us uncomfortable. We may try to avoid talking about it. But we’d be better off addressing these and trying to fix them.
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The Most Memorable Branding You Will Ever Find. Honest!
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
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What If You Just Did This One Extraordinary Thing?
How Atria’s One Thing Campaign could transform the lives of your residents and staff, and make you more money.
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A Prospect is Looking for Personalized Help Every 24 Seconds
525,000 people are looking online for senior care. They’re willing to engage. Here’s how to beat your competitors to get your share of them.
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Please, Please, Please, Don’t Do This
As adults, we get to pick the story we choose to live. This is so powerful and so important. What do you want your story to be?
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This Is Fall Prevention of the Future (and It’s Already Here)
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
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This Idea Will Change the Lives of Residents and Team Members
We should all be hiring with this personality trait in mind. All the amenities we offer are great, but this is what really really matters.
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A Practical Guide for Putting Your Data to Work
There’s a tremendous opportunity to use data to improve the lives of residents, reduce staff workload, and keep residents happier & safer.
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26 Things Senior Living Operators Do That They Think Are OK But Are Actually Awful
Senior living professionals, residents, and their families list things that senior living operators do that are awful. What would you add?
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Do This to Win the Hearts and Minds of Prospects and Residents
Or maybe what not to do. Not all providers follow these practices. Those who don’t should take pride in their wisdom.
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A Simple and Radical New Way of Thinking About Leading
What if every single senior living community allowed, even encouraged, line staff to think about better ways to serve residents?
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How to Turn Your Haters Into Innovators
This is refreshing in an industry that often does more lip service to staff development than meaningful training and mentoring.
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Right Now, Today, Your Chance of Getting Infected, if Vaccinated
Headlines that tell us that the vaccine isn’t 100% effective. It makes you wonder if you are putting yourself at risk of dying.
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Knowing These 4 Things Will Help You Close More Sales
Having a better understanding of the prospect’s personality type will give you a much better shot at building a trusting relationship.
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