Do You Know These World Changers?
Judges read through stories of senior living professionals who went above and beyond over the last year. These are the winners.
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Category: All Categories
7 Strategies for Thoughtful Risk-Taking
Life and business are massive, imperfect, messy, continuous experiments. Risks are necessary for success. How do you take risks carefully?
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Is Senior Living the Worst Perpetrator of Ageism?
But how does one become okay with this, if you are the owner; if you are a senior-level manager; if you are in the industry?
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Whose Money Is It?
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder.
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The Trust Wager — The One Bet Every Leader Makes
If you trust you will get burned from time to time. If you don’t you are in a constant tug-a-war with your team. Which side do you bet on?
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3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
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You Can Be Successful or Ordinary . . . But You Can’t Be Both!
Our brains simply aren’t wired to purchase, to crave, ordinary. Our brains are curious, they want New, Fresh, Fascinating.
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A Senior Living Organization at the Top of What?
A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite.
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Are You Really “Different”? Ask Charter Senior Living
The realization of just how important brand differentiation is to building occupancy has never been more acutely felt than it is today.
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We’re All In This Together
Good advice for any business, and particularly good advice for senior living which is inherently a people business.
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Threat or Opportunity – What’s Your Perspective?
This issue of Rock Weekly caught my eye because it talks about a new frontier that is still in its early stages: healthcare at home.
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What a Great Way to Approach Hiring
I was working on writing a couple of job descriptions, and I came across an unusual job posting. I love pretty much everything about it.
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Grab What These Folks Already Know . . . And Use It!
You can’t go back to what you were doing back in 2019 when your rooms were full. You need some badass marketing right now.
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Is Any of This Typical of Your Organization?
I recently came across a document from the 1940s that seems to accurately talk about what ineffective organizations are like.
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3 Signs Your Marketing Team Is Broken (and How to Fix It)
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
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Reflections on Senior Living Selling
Have you ever thought of getting advice on selling senior living from . . . a senior living resident? What a crazy idea!
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Shining A Light on Your Buildings’ (and Residents’) Health
A healthy building is one with good lighting, good air quality, and a comfortable temperature – cornerstones of good health.
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Insecurity or Arrogance
While I dislike it when people call themselves servant leaders, I believe that being a servant leader is the right approach . . . sort of.
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How Storytelling Can Increase Perceived Value
Senior living is like a lush garden of freshly blooming stories. And yet we are dreadful when it comes to telling these stories.
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Are Residents a Burden or A Blessing?
Residents are the reason for senior living. They should be full partners, members in our mission of making life fulfilling.
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Great Photos Are Worth More $$$ – 6 Tips To Cash In
A picture is worth 1,000 words. In senior living, it can mean the difference between a pass and a prospect.
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No One Sets Out to Be a Bad Manager
The question every leader, every manager needs to be asking is this: What kind of manager/leader are you going to be today?
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John Oliver Takes on Senior Living – 5 Right Things and 5 Totally Wrong
As an industry, we mostly just stand by and take this. We need to be much more aggressive about being better about telling our story.
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These 6 Communities are Rocking Their Technology: Can You Compete?
A new program recognizes communities for “leveraging engagement technology to create outstanding resident experiences”.
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Matchwell’s Software Facilitates What Healthcare Workers Want Most — Flexible Scheduling
It’s the anti-staffing company. Ditch overtime, shift shuffling, and traditional agencies. Find the right candidates to fill the right roles.
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