Getting to Thirty – Dollars, That Is
Is the CEO as effective as the combined efforts of 200 lesser workers at $30/hour or 400 at the proposed minimum of $15/hour?
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Category: All Categories
Elon Musk Uses This Interview Technique. Should You Be Using it Too?
Ever hired someone and then find out they turned out to be big fat liars? Here’s a single question that can help you uncover the truth.
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Are You A Prosocial Gossip?
I have always thought of gossip as this near-universal bad thing. But there is actually a term for good gossip.
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8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
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The Fantastical, Magical, Amazing 10 Year Journey
On June 10, 2011, with trembling fingers, I pushed the publish button for the first-ever article at Senior Living Foresight.
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How to Tell Stories that Delight Prospects
Wouldn’t it be great to hear fewer stories about how terrible occupancy is and a few more about how people have turned it around?
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Is There A Nonprofit Advantage?
These nonprofit leaders wouldn’t act differently as for-profit leaders. Our industry’s purpose is to meet the needs of aging Americans.
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We Have to Stop LYING!
I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth.
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The Skilled Nursing Death Dance
We keep dancing around this issue, this truth: nursing homes are obsolete, they are past their prime, they need to be put out to pasture.
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Our Duty of Care: A Personal Story
This article is both personal and painful. Anyone can be duped by the fraudsters who now troll the internet in search of victims.
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Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard
Chip Conley of Modern Elder Academy discusses what regenerative living looks like and how it works in the community he’s developing.
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These Communities Are Using Technology to Rapidly Close the Inquiry-to-Tour Gap
As community restrictions begin to loosen, that gap between initial inquiry and tour is still problematic. This tool is a big differentiator.
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This Old School View of Residents Could Be Our Undoing
This last week I came to this shocking realization. I am 66, by some people’s measure and elderly person. Do I seem elderly?
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The New Frontier of Aging and Senior Living
Ken Dychtwald offers four flavors of aging. This is sort of right, but it’s more like four paths. Which one are you on?
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Whose Money Is It? Revisited
Is it possible that for-profits are more socially responsible than mission-centered nonprofits? Let’s take another look.
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Senior Living As A Tourist Attraction
What if your community were that one-stop-shop for figuring out this aging thing, the first place people went for info?
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Vaccination Rates and Leadership – I Am Sure This Will Offend Some
This is a conversion that both baffles me and saddens me . . . maybe even frightens me. How do we combat this kind of thinking?
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Thinking Big and Thinking Small: The Path to Excellence
Strategic questioning can lift every organizational level and improve the overall enterprise in the process.
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This Technique Will Help You and Your Team Deal with Occupancy and Pandemic Stress Better
Each of us has voices that run constantly through our heads. It is how we are wired. Here’s how to use it to help with stress.
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Consumers Have Changed. Have You?
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
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Do You Need to be More Mindful to Combat Stress Fatigue? Maybe Not
There is lots of advice about self-care going around right now. But is inward self-care really the key to reducing stress?
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Senior Living Marketing KFC Style
KFC’s signature slogan is “Finger Lickin’ Good”. But it’s not so great in the middle of a pandemic. So they tried out some new ones.
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5 Things We Learned from Virtual Trade Shows
Trade shows came to a screeching halt and had to pivot to virtual. Here’s what we’ve learned. The good, the bad, and the surprising.
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What Business Are We In?
Are we in the senior living business or the people living business? Will we adapt with new trends or go the way of the railroads?
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The Remarkable Story of How Ginger Cove Came Out of the Pandemic Stronger Than Ever
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
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