Your Community Is Not Boring. So Why Is Your Marketing?
There is a marketing disease in senior living. It is called sameness. Same stock photos. Same blog posts. Same guides. Same headlines. Same offers.
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Category: All Categories
AI and Money
There’s been tons of speculation that AI agents have the potential to extinguish human existence as we know it. It’s time to talk about it.
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That Thing That Got You to the Top Is Killing You
Most of us will never have trouble finding opportunities to talk. The discipline is recognizing those moments when talking is the wrong thing to do.
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Don’t Let This Happen to You
In smaller organizations on occasion, moving on to grow is the only way to advance the team member’s career. But mostly this is not true.
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90th Birthday Tribute
One of the important events in life is the opportunity to express appreciation for people who have influenced your career. Today is just such a day.
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When Your Life Is Not So Blessed
Bad stuff happens to all of us… And when bad things happen to us we should celebrate, because it means something much better is coming.
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Can Senior Living Be Medically Responsive?
The medical needs of older adults were central to aging then as now. Then as now, though, few CCRCs included medical services.
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The MorseLife Mess, Part 3: The Reckoning
So there are now three threads: a defamation case, a contract case, and whatever gets resolved in arbitration.
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Are You a Force Multiplier or Something Else?
As a leader, your job isn’t to be the smartest person in the room or the one doing the most work. It is your job to be a force multiplier!
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The MorseLife Mess, Part 2: The Vaccines, and Who Was Supposed to Say No
MorseLife held a vaccination clinic. 976 people were vaccinated. More than half, 567 people, were not eligible under the program.
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The MorseLife Mess, Part 1: The Management Agreement
Amplifii has since filed its own breach of contract suit against MorseLife, and the agreement itself, along with a lengthy attached schedule of duties.
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The Death of Feedback Sandwiches
The feedback sandwich protects leaders, not employees. Switch to Situation-Behavior-Impact for honest communication that actually changes behavior.
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The Most Underserved Person in Senior Living …
When your senior living community then becomes the hub for three generations, you have built something almost impossible to compete with.
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Old Enough to Not Matter
We oldsters still care about the world and believe we have something to contribute. But, the truth is, that in the eyes of the world, we’ve run our course.
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Let the Bubble Rise or Burst!
Does AI have enormous potential, especially for senior living? Are we in an AI market bubble with the players now rushing their IPOs?
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What If Every Resident Had a Book Inside Them?
The lesson for senior living is simple: The stories are already there. Technology like Remento simply helps preserve the meaning before it disappears.
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Why Boomers Will Force Senior Living to Rethink Everything
Senior living is entering a new era. And the winners will be those who use technology to give adults more agency, safety, and control over how they live.
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The 9-Year-Old Sales Closer: Senior Living’s Secret Weapon
When you build amenities that grandkids love, you turn the resident into the destination grandparent. The one the grandkids beg to visit.
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Changing the Narrative
Life is a grand adventure. Enjoy every moment of it. And Shakespeare/Hamlet got it wrong. It turns out that we’re all frail in the end.
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The Frontier Airline School of Executive Leadership
Maybe the real value of watching Frontier is not the satisfaction of being angry at an airline. It’s the discomfort of asking ourselves a harder question.
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The Future of Senior Living: More Demand, More Pressure, More Opportunity
Senior living is at a crossroads. That sounds scary. But it may also be exactly where the industry needs to be.
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Beyond Boring: Making Residential Living Attractive
The insight is that most of the same things that make shipboard life attractive are no different from what can make senior living attractive.
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I Blew It Bad …
A few months ago, we published an article that blew up in the wrong kind of way. I was upset by it, my team was upset by it, no one was happy.
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Your Life Is the By-Product of Your Lifestyle
We have dozens, maybe hundreds, of things we do each day with little or no thought. None of it feels like a decision. That’s the point.
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AI and the Law
Politicians love calls for legislation in the midst of controversy, and immediately there were hearings. That’s where we are. There’s no settled law for AI.
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