Category: Heard in the Halls

One of the most hopeful things about senior living is that it still offers a path upward. A person can start on the frontline and grow into leadership.

Senior living has a habit of making things more complicated than they need to be. More reports. More dashboards. More initiatives. More meetings.

The biggest leadership mistake senior living makes is treating the frontline as the expense instead of the engine that creates the value.

Serina Durrah explains how leadership changes as you grow from caregiver to executive.

Serina Durrah shares why relationship-based leadership is not separate from business performance in senior living — it is essential to it.

Serina Durrah explains why senior living leaders need to spend more time inside communities, not just reviewing labor reports and spreadsheets.

Communities can’t prevent every fall, but they can reduce unknowns, improve interventions, and support caregivers so they don’t carry the burden alone.