Category: Heard in the Halls

The better goal is using technology to return some of that time to the resident — let the caregiver talk, listen, hold a hand.

When leaders begin seeing frontline associates as the foundation of the resident experience rather than simply a labor expense, something changes.

One of the most hopeful things about senior living is that it still offers a path upward. A person can start on the frontline and grow into leadership.

Senior living has a habit of making things more complicated than they need to be. More reports. More dashboards. More initiatives. More meetings.

The biggest leadership mistake senior living makes is treating the frontline as the expense instead of the engine that creates the value.

Serina Durrah explains how leadership changes as you grow from caregiver to executive.

Serina Durrah shares why relationship-based leadership is not separate from business performance in senior living — it is essential to it.