Direct Supply is a Milwaukee-based company that has spent nearly four decades building itself into a “behind-the-scenes infrastructure partner” for senior living and post-acute care providers — supplying products, procurement, technology, and design/build support that help communities operate day to day.
Today, Direct Supply positions itself as a single-source partner for operators — spanning equipment & furnishings, purchasing/procurement solutions, and building/operations-focused technology (the kind of tools that support life safety, maintenance, and facility workflows), plus design and project services that help communities plan and outfit spaces.
They also invest heavily in innovation through their Innovation & Technology Center in the heart of the Milwaukee School of Engineering campus — a renovated historic building used to test, validate, and develop new approaches and tech tied to senior care.
Direct Supply has also built a dedicated advocacy engine, including Direct Supply Senior Living Advocacy (organized as a 501(c)(4)), aimed at influencing policy and public narratives affecting senior care access, workforce, and reimbursement.
You can learn more about Direct Supply by visiting their website.
Serving Seniors Beyond Senior Living
In this clip from Directly Speaking, Direct Supply shares a broader vision for serving seniors across the full continuum of care.
The 85% Solution: Stop Competing, Start Advocating Together
Perry’s push is simple: be loud together about the shared priorities. Save the internal debates for later.
Why Senior Living Advocacy Matters More Than Ever
Perry argues that advocacy isn’t just about rates and rules. It’s also about telling enough true stories …
The One Voice Advocacy Concept
The case for “one-voice” advocacy across the continuum and why the industry needs to stop fighting each other over the small stuff.
