Author: Rebecca Wiessmann

The best innovations in senior living often happen when someone notices the market changing before the language catches up.

Mitch Brown’s journey into senior living is not clean, linear, or strategic. It is messy, accidental, and deeply instructive.

Senior living may be facing another major inflection point. In this clip from Pivot with Pettit,...

Mitch Brown explains one of senior living’s biggest marketing challenges: people often do not understand the appeal of active adult living until they experience it for themselves.

Bill Pettit says the biggest mistake the industry is making is simple: “we keep building in places nobody wants to live.”

Bill Pettit has spent thirty years thinking about this question and in his mind the answer is easy: hospitality wins.

In senior living, we often act like we have to choose: hospitality or care. In this clip, Bill Pettit challenges that assumption.

Boomers aren’t interested in age-segregated living. Previous generations found comfort in communities where everyone shared similar life experiences.

If you’re in a season of questioning, reassessing, or realigning — you’re not behind. You’re paying attention.

After nearly 50 years across three careers, he’s found that the most rewarding work isn’t about climbing corporate ladders — it’s about reaching out …