The People Behind Senior Living
This show is about people. The people of aging services. The people of senior living. But most of all, the people behind the work.
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Author: Rebecca Wiessmann
Serving Seniors Beyond Senior Living
In this clip from Directly Speaking, Direct Supply shares a broader vision for serving seniors across the full continuum of care.
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The Conversations Senior Living Needs Most
In this Heard in the Halls clip, we explore why senior living needs more connected conversations across roles, perspectives, and priorities.
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Presence Over Performance โ Introducing Murry Off the Mic
Senior living is built on humans serving humans. Processes can help. But none of it matters if the people doing the work feel unsupported.
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The 85% Solution: Stop Competing, Start Advocating Together
Perryโs push is simple: be loud together about the shared priorities. Save the internal debates for later.
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Burnout, Belonging, And The Subtle Energy Of Leadership
โBe a servant leader.โ โLead with your heart.โ โListen more.โ Sure โ but what does a leader do on Monday morning?
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Heard In The Halls โ The Series That Listens
This is going to do something simple and disruptive: listen carefully, connect perspectives, and push senior living toward collaboration.
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Breaking the Silos โ Introducing Heard in the Halls
A resident is one whole person. Senior living teams often approach that person from very different...
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Why Senior Living Advocacy Matters More Than Ever
Perry argues that advocacy isnโt just about rates and rules. Itโs also about telling enough true stories …
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The One Voice Advocacy Concept
The case for โone-voiceโ advocacy across the continuum and why the industry needs to stop fighting each other over the small stuff.
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Accidental Boss, Intentional Leader: The Fixes That Actually Stick
If youโre trying, people are surprisingly forgiving. And thatโs the best news in the whole conversation: you donโt have to become perfect.
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Why Boomers Won’t Move to Your Building
Bill Pettit says the biggest mistake the industry is making is simple: โwe keep building in places nobody wants to live.โ
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Urgency, Emotion, and One Bad Click: A Practical Cyber Safety Talk
When asked what senior living is missing, Macaulee doesnโt say โmore softwareโ or โmore controls.โ She says confidence.
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Not a Robot, Not a Replacement: AI Companions in Memory Care
His answer is immediate: itโs not about replacement. Itโs about augmentation โ making care easier for staff and more connected for families.
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Aging Well Isnโt One Thing โ Itโs a Thousand Small Acts of Bold
Wellness is personal. It looks different to everyone. Thatโs why the campaign intentionally focuses on โways to age well,โ not โthe way.โ
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Hospitality Over Healthcare: The Only Way Forward for Senior Living
Bill Pettit has spent thirty years thinking about this question and in his mind the answer is easy: hospitality wins.
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Top 2026 Senior Living Conferences
At Foresight, one of the most-asked questions we get is, โWhat’s the best senior living conference to attend?โ
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Stop Testing, Start Connecting: A Revolutionary Approach to Dementia Engagement
Caregivers who find something to talk about beyond care tasks build the trust that makes their work more effective and residents’ lives better.
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Hospitality vs. Care โฆ Can Senior Living Have Both??
In senior living, we often act like we have to choose: hospitality or care. In this clip, Bill Pettit challenges that assumption.
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The Boomer Difference: Why Your Senior Living Model Is Already Obsolete
Boomers aren’t interested in age-segregated living. Previous generations found comfort in communities where everyone shared similar life experiences.
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Meaningful Impact Over Money
If youโre in a season of questioning, reassessing, or realigning โ youโre not behind. Youโre paying attention.
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From Banking to Boomers: Bill Pettit’s Mission to Reimagine Senior Living
After nearly 50 years across three careers, he’s found that the most rewarding work isn’t about climbing corporate ladders โ it’s about reaching out …
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Why Your Social Media Strategy Is Failing (And How to Fix It)
Hereโs the truth: the algorithm doesn’t care about your content anymore โ it cares about conversations. Brooke’s CARE framework turns this upside down …
Read MoreSenior Living Headlines
The Latest Senior Living Headlines Jan 24, 2026
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S7 Episode 11 – Turning Waitlists Into Revenue: Reinventing Senior Living with Carmen Fronczak
What if your waitlist wasnโt just a pipeline but a powerful revenue engine? In this episode of...
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S7 Episode 6 – A Better Model For Senior with Kai Hsiao
๐ญ What if your senior living community was tied to your life insurance policy? In China, thatโs...
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S5 Episode 13 – Surprising Ways To Help Your Brain Health
It’s dementia insight from Down Under! Psychiatrist and brain health coach Kailas Roberts...
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S5 Episode 10 – Taking Care of Our Caregivers
“So often as caregivers, we don’t pause to take the win. We’re so focused on...
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S5 Episode 2 – Beat Burnout in 2023
Does it feel like your light bulbs are always burning out? It’s time to start talking about...
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Wellness Wednesday: A Case for MBWA
They told me that management by walking around was largely fruitless. If itโs done wrong, they are right. True MBWA goes so much deeper.
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The Recipe for a Great Team
Here’s a lightly edited manifesto of sorts from a team member. Don’t you want to work here? Don’t you want to be this kind of leader?
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S4 Episode 21 – A Prescription for Success
Dr. DeLon Canterbury is a geriatric pharmacist with a mission to DE-prescribe seniors. He has...
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Wellness Wednesday: Nobody Noticed But You
We all have embarrassing moments. We all have stupid things we wish we hadnโt said. Maybe mine will help you with yours.
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Wellness Wednesday: If Youโre Quiet Quitting, Just Get Out
There is a lot of debate about whether those who quiet quit are lazy or are creating healthy boundaries. I kind of think itโs deeper than that.
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S1 Episode 2 – Demystifying the Occupancy Riddle
Do you REALLY understand your occupancy numbers? Do you have a real-time picture of your marketing and sales efforts?
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S4 Episode 13 – Are You Drowning in a Sea of Sameness?
The story: Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people...
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The Senior Living Supply Chain Problem
We need to continue to look for ingenuity and creative solutions in all departments and all ranks in our communities.
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You Can Massively Improve the Move-In Experience With This
What makes a person different? How can you ease the guilt of moving your Mom into a senior living community?
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Don’t Be Foolish Like Facebook
By Steve Moran If you are alive you know that Facebook is facing buckets and buckets of criticism,...
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S4 Episode 4 – Senior Living for People Who Donโt Want It
The story: UpsideHลM is senior living for people who donโt want senior living. Its ร la carte...
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Are You Living Your Mission or Just Giving It Lip Service?
Let’s not do sales culture anymore. Let’s talk about mission culture. Deborah Potter discusses the new way of senior living marketing.
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S3 Episode 22 – Ditch the Pendants and Join the Future of Fall Prevention
โWe want to help people protect their privacy. We want to help them age with dignity.”
Read MoreSpecial Edition – Insanely Better Than We Think We Are: Senior Saves Lives in the Pandemic
Steve Moran talks to Beth Mace and Caroline Pearson about their joint COVID study and what it means for the senior living industry.
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Are You a Racist? Would You Know If You Were?
Some people seem to be completely blind to the problem and completely miss the point of the conversations we are having about race.
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The Senior Living Community I Can Afford & Want to Live in
By Steve Moran Well okay, just one problem . . . it is actually not technically a senior living...
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Sometimes Management Sucks
Management often gets wrapped up in what something should look like, should be, and forgets what it really is.
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