Senior living may be facing another major inflection point. In this clip from Pivot with Pettit, Mitch Brown reflects on the industry’s watershed moments — from the GFC to COVID — and explains why affordability, debt, equity, and development challenges are creating one of senior housing’s most difficult market realities yet.
Watch the full conversation HERE.
Transcript:
In the 30-plus years we’ve been doing this, there are these watershed moments — these cusp moments — when the industry goes through a major upheaval.
And we’re clearly there now.
It started with the GFC. Then COVID. And today, we’re at another tipping point.
What’s your perspective on the development markets today?
There are equity questions. There are debt questions.
And while I recognize there are hundreds of thousands of units of demand, if you really cut through that, we’ve got a massive affordability problem.
That demand may exist. But the ability to actually meet that demand and have it be successful is a very, very difficult premise today.



