The story: Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people in. They figure out exactly how to tell a community’s story, in a way that connects and converts. Here’s how.

The guest: Wendy O’Donovan Phillips, CEO, Big Buzz.

Your host: Rachel Hill, Senior Living Foresight.

“We’re so fixated, as an industry, on digital marketing that we get sidelined in thinking that the data that we need to be watching is analytics. Well, analytics tell a reactive story: ‘Here’s how your marketing performed.’ In order to get at a proactive story of data, that survey data really helps set the stage for what story you’re going to tell and rises communities out of that sea of sameness.”

Wendy O’Donovan Phillips

This episode is sponsored by Big Buzz, the marketing agency that solves complex problems for people in senior living. In their podcast, Marketing Mysteries Solved, gain tools to uncover the marketing problems killing your organization fastest. Subscribe on your favorite podcast platform.