The story: UpsideHōM is senior living for people who don’t want senior living. Its à la carte model—merging tech with human engagement—enables residents to live their own lives, not everybody else’s.

The guest: Jake Rothstein, founder and CEO, UpsideHōM

Your host: Rachel Hill, Senior Living Foresight

“We have this propensity to think that an older adult, just because they’re older or they might have wrinkles on their face, wants different things out of life [than a younger person]. And I think that’s a fallacy. … I see a future where there is a whole host of varieties and options in senior living. … The future includes all of us. That’s the best way I can put it.”

Jake Rothstein