By Susan Saldibar
Back when I was researching senior living communities for my mom, I did a lot of website hopping. I was trying to educate myself, decide what kind of care she needed, and check out the communities all at once. But I never quite had enough information to take action. So, I just kept putting it off, even though I knew it was time to make a change.
That experience, according to Nate O’Keefe, founder and CEO of Roobrik (a Senior Living Foresight partner), happens a lot more often than you’d expect. And all the hopping around that prospects are doing means they are leaving your site before you get a chance to help them. And they need your help!
Nate, not only knows this, he has the answer. It’s called Roobrik. And he tells me Roobrik operators are getting 30-40% (not a typo) more leads and better leads by helping prospects and families make informed decisions.
Unstuck: Informed, Encouraged, Empowered
As Nate correctly points out, many prospects and families are much more ready to make a change than they think. So, if you can offer them unbiased help, on their own terms, you can earn their trust and help them move faster. A “decision tool” like Roobrik does exactly that. “To the prospect, it feels like a friendly, conversational survey,” Nate says. “But, behind the scenes, it combines decision science used in healthcare and an AI-driven “recommendation engine” to help prospects narrow their focus, clarify their needs and options, and get the confidence to act more quickly,” he explains.
I asked Nate why Roobrik is so successful in moving more visitors over the decision hump. “They are often so close – they know it’s time to make a change, but they’re stuck, so they don’t feel ready to act,” Nate says. “What they need is insight to get ‘unstuck’. Roobrik gives them enough clarity and focus to feel informed, encouraged, and empowered.” And, according to users of Roobrik, that’s exactly why they are reporting an average 30% increase in web leads.
Turn Them from a Bounce Into a Sales-Qualified Lead
Roobrik is as simple as any tool you might add to your website. And it gives you options to match your audience and brand. In a nutshell, here is how it works.
- The assessment starts by introducing the visitor (either the prospect or their family member) to a series of questions, designed to start a conversation, build trust, and help organize their thoughts in a way that facilitates a decision.
- After just a few minutes, the individual receives a personalized report that outlines the options that make the most sense. It even provides a personalized path and helps prospects talk about making this change.
- Unlike most contact form leads, all Roobrik leads include 20+ data insights covering the prospect’s current situation, their needs, and their timing. That gives sales advisors the data they need to have a more thoughtful and authentic conversation.
Here’s a glimpse of what the resulting report looks like:
An Easy Way to Boost Census . . . Right Now!
What makes Roobrik really timely is that you don’t have to purchase an expensive software platform (the last thing communities can afford right now) or spend months getting it started. Nate is well aware of the economic and occupancy challenges so many communities are going through, especially these days. “We understand the level of urgency providers are feeling, and that they need straightforward, value-driven options,” he says. “That’s why we’ve streamlined pricing and set up, so they can get up and running in just 2-3 weeks at just $200 to $250 per month for most communities.”
It strikes me that this could be a boost for communities who are struggling with census and sluggish pipelines. There is such an emphasis on digital marketing right now, this could leverage the web hits you’re getting before they get away.
Nate agrees. And it’s all about providing a tool to help those visitors who are on the cusp of taking action to feel more comfortable doing so. “Providers have already done all the work to get prospects to the community website,” Nate says. “This tool helps get them over the hurdle to become a viable lead for the community. And it creates trust by giving them value in return.”
The best way to take a look at Roobrik is by scheduling a demo, which you can do here. If you’d like more information from Roobrik, please fill out the form below.