Author: guestcontributor

Like Kellogg’s, we must take a different approach to the senior living consumer. We must persuade them that our communities are the best solution.

“I was glad I lived long enough to see all this, to understand a bit of it, and be engulfed in wonder and affection.”

It’s not as easy as “just hire great people,” and voila! You have a great team. That would be like a restaurant saying, “Just buy the best ingredients.”

Believing the myth about risk and 1099 workers can result in a community losing control over who the staffing agency will send.

Most buildings offer the same amenities. So, how do you position your building differently than the building down the street?

Think of social media as an online open house for your organization — join the party, show up as your authentic self.

More money seems to be the obvious answer. It turns out the agencies are paying similar wages. Okay, so what else could it be?

Help is out there. But people are too tired to wade through the details, much less be energized to pull up the bootstraps and go at it.

Clarity of mission is a powerful cornerstone of success. Goal setting is one thing. Goal getting is entirely another.

The next phase of industry growth is using marketing technology and a hustle mindset to capture prospects as well as connect & convert leads.

John Zeisel’s response to a recent Senior Living Foresight article. The problem is actually bigger than we thought.

Ultimately, knowledge can be shared and skills can be taught. Character is much harder to develop. That’s how you should be hiring.

The LeadingAge Conference in Atlanta lays bare some realities we are facing in senior living. The question is will we see the opportunity?

You should know why (and how) to READ your email messages. In fact, here’s the perfect acronym advice to help you.

This is a good time to take a step back and re-evaluate the past years, value our successes, and see where we could have done better.

Trade shows came to a screeching halt and had to pivot to virtual. Here’s what we’ve learned. The good, the bad, and the surprising.

You get the exciting call that your community is getting the vaccine. What comes next is confusion and frustration.

It boils down to service & community. To the community’s residents, families, employees, and the greater community. A no-fail strategy with proven results.

Do you see the glass half-full or half-empty? Can being optimistic be harmful to you or your business in certain circumstances?

I am continually confounded by how Marketing & Sales are seen as the same thing, they are interchangeable and that experts in one are experts in the other.

A recently fielded survey that sheds light on some of the opportunities we have to help each and every employee make a positive contribution

It’s 2020, senior living is already trying to figure out what they should do about the glut of vacancies in their communities, then comes COVID-19.

Senior housing operators need to safeguard their financial goals, their customer service goals, and their care management goals

Drumroll please . . .

we often think we know what the needs of our residents are

We may be missing a huge opportunity that is under our noses

The Rocket Man or Woman of any senior community.

Why is it so hard to nurture a culture of “We” instead of “Me”?

If your goals are to attract new residents, preserve occupancy, and keep your residents happy, healthy, and aging-in-place, you must take action!

The Regulatory Trap — Mere Code Compliance is Complacency!

Both efficiency and effectiveness must work hand-in-hand for an experience that exceeds residents’ expectations.

On May 29, Starbucks closed more than 8,000 U.S. stores to conduct anti-bias training with 175,000 employees.

It seems like every broadcast news report, blog and editorial is weighing in on the latest high profile sex scandal. Will your company be next?

Leaders recognize the potential of protecting the investment they’ve already made in their people by offering up some outside perspective through coaching.

Racism in America is nothing new. Some people think it was banished in the 1960s but I’m afraid that is a mistaken idea.

“We cannot challenge bias unless we are aware of it.”

Help! I’m a stereotype!

What is the best position to claim or occupy in the mind of prospects and referral sources?

Dear Nursing Home, Why are you rejecting me? Please let me come to your community and be a friend to your residents . . .

When it comes to creating and launching a good campaign, two big factors to track, in order to assess the campaign’s effectiveness, are frequency and reach.

New strategies will be shared at the 2017 NIC Spring Investment Forum. New sessions focus on how to partner with providers outside the real estate silo.

It is important to identify any myths you might hold about your retirement community and those you serve.

What first impressions are your senior living staff and community giving out?

When new prospects are not flocking to your door, how do you and your sales team make business happen?

It is amazing to me that Alzheimer’s disease has not only confounded our medical and scientific ambitions, but also our humane and compassionate models of care.

NIC session takes a deep dive into the numbers.

Photos can help you get to know your prospects better—that means fewer “cold” leads and more successful relationships.

It’s time to cut the dead wood from your sales pipeline.

When we put the senior living sales process under the microscope of science, we have to look at why a volume and velocity approach is vastly inferior to a time and skills approach.

In order to get to a 50% closing ratio, one must master three specific skills . . . do you know what they are?

A “buggy” in the era of the self-driving car, senior living executives say their industry is evolving at a sloth-like pace.

Eight simple things to look for in a great third-party management company.

The science of cause and effect regarding the structural foundation of the senior housing and care industry.

Dr. Thomas believes the new concept is not a continuum, but rather a MESH (Move, Eat, Sleep, Heal)

It is important to be clear that all people are welcome.

When two cultures come together . . . it can be a beautiful thing!

“Automated” does NOT mean “impersonal” . . . not anymore.

How do your call response times measure up to these?

Content may be King… but Creative Design is Queen!

Spend time well.

Let’s count what counts…

5 Questions for Margaret Wylde

If your senior living community doesn’t change, you won’t have a differentiator or anything that makes you stand apart. If you don’t keep pace, you might be someone’s last choice, instead of their first.

As far as we can tell, this is the first time that so many key individuals from across the country were gathered together in one room for one day to talk about this issue

By creating a strong platform for consistently excellent service experiences for your prospects and existing clients, you can create a powerful engine for growing your reputation and building your occupancy.

Senior Living Industry CEOs See Consumers Proactively Choosing Senior Living, But Needing to Plan; Predict the Industry Becoming a Leading Career Path and Converging with Healthcare

Staying socially engaged as you age adds to life expectancy

This article by Irene Fleshner was orginally published on the OnShift Blog (A Senior Housing Forum partner) and is republished with permission.“I am finally fully staffed, and then one of my employees resigns.” How often have...

What is the optimal mix of full- and part-time employees to efficiently and effectively staff my facility?

Billy provides a poignantly insightful and charmingly funny look at aging from the perspective of a Baby Boomer who recently turned 65.

The holidays surrounding this season are perhaps the most reflective about our lives, the most reverent for the highest power we believe in, and the most joyous for the celebrations we share with those we hold most dear.

This article by Jordan Grumet is an internal medicine physician who blogs at In My Humble Opinion. was first published at KevinMD with permission.There is much to deplore in our medical system....