The story: What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground— plus, why the company launched in-home services and incorporated robots.

The guest: Joe Velderman, vice president of innovations, Cypress Living

Your host: Lola Rain, growth strategist, Senior Living Foresight

“We launched the Oaks marketing campaign in January of 2020, and then six weeks later, COVID-19 hit.” The architects and builder created conceptual drawings and videos. With those new assets and a killer marketing and sales team, “I think we sold all of the villas in about a month.”

—Joe Velderman