By Steve Moran
For a bit over a year, we have been playing with a new broadcast texting service called Community, using it primarily for specific campaigns, including an irregularly scheduled regularly broadcast message of positivity. Here is the most recent:
If you want to check out our community, just text the word “Inspiration” to 1-916-659-5287. It’s that simple — with a couple of notes:
- When you first sign up, it will ask you for your birth date. I don’t care, but it is their requirement, so feel free to make something up.
- You can unsubscribe at any time.
- We are not using this to promote or sell anything.
It does a bunch of good things for the audience:
- It allows them to be more selective about who they hear from.
- The messages by their very nature are short and therefore easily communicated.
- It eliminates all the other junk that shows up in email.
- It allows audience members to still get the emails that they may want to still occasionally look at.
It does a bunch of good things for the sender:
- It forces the sender to be more concise about what they are sending.
- It forces the sender to be more respectful of what they are sending, knowing that if they send a bunch of junk they will lose access to you.
- It makes two-way real communication possible.
It has the potential to improve your relationships with residents, prospects, and vendors. If you are actively using text messaging, I would love to hear about it.