By Steve Moran
Do you even know about this?
It turns out that in the world of Instagram, YouTube, and TikTok, there is a whole world of virtual influencers. One of the biggest (at the time this is written) is Qai Qai — with about 4.6 million followers on TikTok. They are being taken seriously by advertisers and earning in some cases hundreds of thousands of dollars in sponsorship deals.
Many look real. They are always available, and their creators — and therefore sponsors — have 100% control over their narrative. They never take a break, never need a vacation, and can look perfect. One survey showed that 58% of the respondents followed at least one virtual influencer, and it is likely there are others following virtual influencers who don’t even know they are not real.
Take a look at some examples:
- Leya Love has more than 535,000 followers followers on Instagram.
- Qai Qai has 4.6 million followers on TikTok.
- Lechat has 3.2 million followers on TikTok.
Here is what a virtual influencer could do for us:
- Tell stories about how senior living transformed the lives of older people
- Tell stories about how working in senior living is the best job in the world
- Do tours of senior living communities
The cost of doing this would not be nothing, but it would be lower than hiring some big name celebrity and would be much more sustainable.
What do you think?