By Steve Moran
I confess to having a TikTok habit. It is an easy way to fill a few minutes with random bits of lightheartedness (mostly). And, if you end up with something that bores or you don’t like, a simple swipe takes you to the next video.
TikTok – By the Numbers
You probably know this, but in case you don’t, TikTok is a video-sharing app that allows users to share short clips that are meant to be more entertaining than educational. It is available in more than 150 countries, has more than 1 billion users worldwide, and has been downloaded over 200 million times in the US.
The audience skews young. Percentage by age:
- 10-19 – 32.5%
- 20-29 – 29.5%
- 30-39 – 16.4%
- 40-49 – 13.9%
- 50+ – 7.1%
The average age is skewing up slightly.
There are a few brands that are beginning to use TikTok as a recruiting tool. Here are a couple of examples:
TikTok using their own platform to recruit:
Here is another from Google:
And one more:
It is also being used by job candidates to find jobs like this:
There is an added benefit to using TikTok for recruiting. It will make senior living and older people look cool, which will help your organization look cool.
Here is how to get started:
- You need a TikTok account (stating the obvious)
- The kinds of videos you might create could include:
- Day in the life of a . . .
- Residents talking about their favorite team member
- A team member talking about why they like their job
- Team members doing something fun with each other or with residents
- A team member talking about advancement opportunities.
- There are agencies that can help you create your recruiting TikToks. Or, better yet, ask around and see if you have a team member or even a resident who is a TikTok creator. There is one senior living resident who goes by the name “Old Man Steve” who has 1.7 million followers.
- Once it is created, get your team members to share it with their friends.
- Consider using sponsored TikToks.
- Do informational job tips:
- How to find the right job
- What to do when you have conflict at work
- When to quit a job
- How to be happy in a job you don’t like very much
If you do this, we want to hear about it. We want to share your recruitment TikToks.