By Steve Moran

Storytelling is the single most powerful tool we have to get people to fall in love with senior living, to get people to see senior living in a better light. There are so many stories ….

Tell the world a story about …

  • Residents having fun
  • Residents getting stronger and healthier
  • Children of residents finding peace of mind that Mom or Dad is living a safer, better life
  • Residents falling in love
  • Residents changing the world
  • A resident on hospice passing surrounded by love

And do it all FOR FREE.

The number one place to do this for free is Instagram, but don’t ignore TikTok, YouTube, and Facebook. It costs you nothing but some time and a commitment to create content that can be watched and looked at by tens of thousands of people.

This is a huge opportunity that is 100% free. Most of you are not using it at all or aggressively enough.

This is true for those of you who operate senior living communities and who sell products and services in the senior living ecosystem.

Take a look at a few videos:

1.9 million views

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Hope Rises Network (@hoperisesnetwork)

 

54,000 views

 

 

 

 

 

 

 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  A post shared by Spectrum Retirement (@spectrumretirementcommunities)  

 

“He is always after my body” — more than 4,000 likes

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Senior Living Stories (@seniorlivingstories)