By Steve Moran
Senior living is this strange thing that exists in a world of colliding, competing ideas in the public eye — and way too often we lose to the competition.
Take a Look
- Aging in senior living is better than at home. / Aging at home is better than everything else.
- Senior living owners are driven by a mission of helping older people have better lives. / Senior living owners only care about profits.
- Senior living is all about community. / Senior living is all about care.
- Senior living is a great bargain. / Senior living is too expensive.
- Senior living is about ultimate freedom from responsibility. / Senior living means giving up control of one’s own destiny.
- Senior living is about providing a safe, secure environment. / Senior living environments can feel restrictive and confining.
- Senior living is about creating a vibrant, active lifestyle. / Senior living communities can be isolating and lonely.
- Technology enhances the senior living experience. / Technology is too complex and overwhelming for many seniors.
- Senior living provides personalized care tailored to individual needs. / Senior living care is one-size-fits-all and lacks personalization.
- Senior living communities foster social engagement. / Social engagement in senior living can feel forced and unnatural.
- Senior living staff are compassionate and dedicated. / Senior living staff are overworked and underpaid, leading to burnout and turnover.
Winning the Idea War
In every case, because I am biased, senior living wins. That is not true in the public’s eye. I offer this list as a way to think about how we can better tell our story so that we win in the war of colliding ideas.
