Marketing Mon: SEO for 2023 — Beyond Keywords [Digital University 3]
Learn how Dreamscape gets senior living communities to the top of Google. You’ll hear cost-effective ways to make your content work for you.
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Author: Leigh Ann Hubbard
Scenes From a Conference, Starring Women
True stories from the 2022 AHCA/NCAL conference in Nashville, Tennessee.
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Faces of AHCA/NCAL – 2022 Conference and Expo
At AHCA/NCAL 2022, we set out to do something new: make a who’s-who photo journal of the wonderful people we met! Here are some of the faces of senior living.
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Beware…Sales Ghosts Ahead
Teddy and John of WelcomeHome (a Foresight partner) will reveal their tricks to deal with sales ghosts — and how to keep them at bay in the first place.
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Nashville Understood the Assignment
At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.
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How It’s Going Out There [Judging by AHCA/NCAL]
After two-and-a-half years of not having all the answers, there was an acceptance that, well we don’t have all the answers — especially workforce issues.
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… And Yet, Mark
Ideally, tech innovations lead to better care, more efficiency, and more middle-market affordability. And yet … we also have to consider other factors.
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Marketing Mon: Website Nightmares [Digital University 2]
Perilous website mistakes ahead! Here’s how to make sure prospects stay on your site — rather than click to a competitor’s in frustration.
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S1 Episode 7 – Sales — How Good Are You Really?
WelcomeHome has answers for regional sales directors. Tune in to learn how to measure your community’s performance — and level up.
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S1 Episode 5 – Best Social Media for Senior Living [Digital University]
Social media marketing doesn’t make a difference in senior living. Well, it does — but only if you know how and WHY to use it.
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How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
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Crista Senior Living’s Mind-Boggling Marketing Turnaround
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
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Hey C-suite, You Just Don’t Get It
They mean well, but they don’t get it. They say, “It’s gonna be okay.” They don’t get it, and they have no idea how to help.
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A Crazy Cool Way to Make Moving in Residents a Delight
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
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Top 4 Senior Living Tech Trends for 2022
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
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Being “Busy” Is Not a Badge of Honor. Stop the Madness!
What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.
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Do This for Consistent Move-Ins
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
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The Most Memorable Branding You Will Ever Find. Honest!
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
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This Is Fall Prevention of the Future (and It’s Already Here)
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
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Is This the Craziest Way to Think About Marketing?
You’ve been warned. It just might turn everything you thought you knew about marketing on its head. Prepare for some new perspectives!
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7 Crazy Critical Math Mistakes Senior Living Marketers Make
Welcome to Math for Marketers 101! First up: a word problem! Oh, joy! Don’t worry, most people don’t know how to calculate this stuff.
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This Marketing Sleuth Can Help You Solve Your Marketing Mystery
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
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Do You Want More Referrals? Do This!
Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.
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The Ultimate Guide to Dominating Your Market on Caring.com
Unlike Google’s constantly changing algorithms, the secrets to standing out on Caring.com aren’t really secret.
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5 Critical Digital Marketing Stats You Need in 2021
People are clamoring for information online. To compete, your community needs to be one of the first and best at capturing attention and trust.
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8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
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Consumers Have Changed. Have You?
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
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Solar Power Vs. Generators for Senior Living
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
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3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
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3 Signs Your Marketing Team Is Broken (and How to Fix It)
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
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These Tech Tools Will Transform Your Marketing
The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.
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Should This Be the Standard for Every Memory Care Community?
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
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A Little Lie Can Cost Big Money – 6 Tips for Ethical Marketing
A little white lie or exaggeration here and there—what does it hurt? For one thing, it could hurt your profits.
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This Survey Data Will Make Your Marketing Sizzle
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
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An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
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The 5 Digital Marketing Strategies to Win Senior Living in 2021
Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?
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Why All the Buzz About Bipolar Ionization?
You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?
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The No. 1 Lawsuit Mistake in Senior Living
If you wait until you’re being sued to contact your broker, you could lose thousands of dollars in coverage. Here’s what to do instead.
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4 Things That Make a Healthy Building
Imagine this: As you sanitize, temp check, and social distance, your building has your back—working for you, supporting your efforts, and saving you money.
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With Insurance Premiums Skyrocketing, Here’s How to Get the Best Deal
Claims are up, litigation is up, premiums and deductibles are through the roof. Insider tips for the best rate possible in a seemingly impossible market.
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