Wellness Wednesday: “Change That Tape”
My mom had this saying: “Change that tape.” Whenever I’d say something negative, she’d respond, “Change that tape,” meaning, flip it to the other side.
Read MorePosted by Leigh Ann Hubbard | Sep 25, 2024 | Wellness Wednesday | 0 |
My mom had this saying: “Change that tape.” Whenever I’d say something negative, she’d respond, “Change that tape,” meaning, flip it to the other side.
Read MorePosted by Leigh Ann Hubbard | Aug 2, 2024 | Employee Engagement | 0 |
Her team works outdoors in this brutally hot Southern summer for little pay. Here are some things she does that have led to impressive retention …
Read MorePosted by Leigh Ann Hubbard | Jun 13, 2024 | Sales & Marketing | 0 |
“Do more storytelling!” It’s the mantra in marketing right now. I agree with it … and I also struggle with it.
Read MorePosted by Leigh Ann Hubbard | May 20, 2024 | Development | 0 |
It’s an open secret: A lot of people who work in senior living … hope they never have to move in. But what would make them want to? Anything?
Read MorePosted by Leigh Ann Hubbard | Feb 7, 2024 | Leadership | 1 |
At Foresight, one of the most-asked questions we get is, “What’s the best senior living conference to attend?”
Read MorePosted by Leigh Ann Hubbard | Dec 29, 2023 | Leadership | 0 |
What was big in 2023? This was! Here are this year’s articles. You were into provocative challenges, in-depth analysis, and insider insights.
Read MorePosted by Leigh Ann Hubbard | Dec 18, 2023 | Sales & Marketing | 0 |
Crisis communications can stop negativity in its tracks … and sometimes spin the momentum around to positivity by drawing people to your side!
Read MorePosted by Leigh Ann Hubbard | Nov 22, 2023 | Life Enrichment | 1 |
I had a memory glitch — unlike any I’ve experienced. (Related to a treatable illness.) Have you had this happen?
Read MorePosted by Leigh Ann Hubbard | Nov 3, 2023 | Technology | 0 |
We are living in the in-between. AI and robots are poised to change society. It reminds me of times your residents must have seen.
Read MorePosted by Leigh Ann Hubbard | Oct 27, 2023 | Employee Engagement | 0 |
The sandwich method, at its core, is about taking time to think about and appreciate your team member’s efforts.
Read MorePosted by Leigh Ann Hubbard | Oct 23, 2023 | Employee Engagement | 0 |
Hire for skill, not for age — or you’re cutting yourself short, and you’re discounting some people who are at the top of their game.
Read MorePosted by Leigh Ann Hubbard | Oct 18, 2023 | Leadership | 0 |
It’s not that they want you to fail or aren’t feeling for you in the moment. What I mean is, they make mistakes and have screw-ups too.
Read MorePosted by Leigh Ann Hubbard | Sep 29, 2023 | Technology | 0 |
Artificial intelligence is the talk of the marketing town. With ChatGPT making headlines, scuttlebutt has it: AI is the future of marketing!
Read MorePosted by Leigh Ann Hubbard | Jul 19, 2023 | Life Enrichment | 1 |
The fourth annual Foresight Awards were announced at Evolve 2023. We celebrate the winners, and everyone who makes senior living a great place to work and live!
Read MorePosted by Leigh Ann Hubbard | Jun 26, 2023 | Leadership | 0 |
Are you a senior living insider? Take this fun quiz, and see how much you know about the world of senior living!
Read MorePosted by Leigh Ann Hubbard | Jun 12, 2023 | Sales & Marketing | 0 |
What if you were the star marketer who captured Gen X in your area … ’cause you were the only one who thought to?
Read MorePosted by Leigh Ann Hubbard | Jun 6, 2023 | Life Enrichment | 0 |
As with anybody else, it’s not that residents wouldn’t enjoy something different, it’s just that communities have to figure out how to make it enticing.
Read MorePosted by Leigh Ann Hubbard | Jun 5, 2023 | Marketing Monday Video | 0 |
Smooth move-ins, happy staff, and pleased new residents can happen when your team aligns around a great, accurate, value proposition.
Read MorePosted by Leigh Ann Hubbard | May 30, 2023 | Life Enrichment | 0 |
There was talk — and angst — about getting buy-in from staff and residents when introducing new ideas. But here are a few experiments that went over well!
Read MorePosted by Leigh Ann Hubbard | May 22, 2023 | Marketing Monday Video | 0 |
Steve Moran is crashing our party! We’re talking surprising Q1 trends, straight from WelcomeHome’s database
Read MorePosted by Leigh Ann Hubbard | May 22, 2023 | Technology | 0 |
Senior living is full of passionate, genuine, down-to-earth people. And even in our little bubble, we get social media envy.
Read MorePosted by Leigh Ann Hubbard | May 18, 2023 | Leadership | 1 |
Senior living dining seems to be taking the next step — not just talking, but acting. What could happen if the entire industry did this?
Read MorePosted by Leigh Ann Hubbard | May 16, 2023 | Life Enrichment | 0 |
If you aren’t recruiting dining pros with this messaging, what are you waiting for?
Read MorePosted by Leigh Ann Hubbard | May 15, 2023 | Marketing Monday Video | 0 |
Lead attribution can make you a marketing rock star if you know how to use it. One trick? Understand ALL the ways leads are interacting.
Read MorePosted by Leigh Ann Hubbard | May 9, 2023 | Sales & Marketing | 0 |
Want to reach out to the media but nervous about interviews? Wonder if you’ve trained your leadership in all they need to know about dealing with press?
Read MorePosted by Leigh Ann Hubbard | May 2, 2023 | Sales & Marketing | 0 |
The overarching idea is: Your community or company could probably use the publicity, right? Teach folks to say yes to obvious soft stories.
Read MorePosted by Leigh Ann Hubbard | May 1, 2023 | Marketing Monday Video | 0 |
Alex Smith, of Further’s Pricing Assistant, is here with insights on how to figure out the best prices. So no money is left on the table.
Read MorePosted by Leigh Ann Hubbard | Apr 25, 2023 | Life Enrichment | 0 |
Boring, bland food and tray service are what most people think when you say “senior living dining.” Communities are working to change that stigma.
Read MorePosted by Leigh Ann Hubbard | Apr 24, 2023 | Marketing Monday Video | 0 |
On this episode: trends in software support and training, and how different people learn best in this digital space.
Read MorePosted by Leigh Ann Hubbard | Apr 18, 2023 | Sales & Marketing | 0 |
Here’s something the marketing thought leaders never tell you: While storytelling can be powerful, it can also come across as pointless.
Read MorePosted by Leigh Ann Hubbard | Apr 17, 2023 | Marketing Monday Video | 0 |
We’ll reveal specific ways communities are using automation to attract and convert qualified leads — while saving sales pros time!
Read MorePosted by Leigh Ann Hubbard | Apr 3, 2023 | Marketing Monday Video | 0 |
To post senior living prices or not to post? Here’s how to be confident in your pricing, and the pros and cons of putting it on your website.
Read MorePosted by Leigh Ann Hubbard | Mar 27, 2023 | Marketing Monday Video | 0 |
Claims like “cage-free” can mean different things. Learn how to vet claims — plus, features to look for — so you can pick platforms you’ll love.
Read MorePosted by Leigh Ann Hubbard | Mar 20, 2023 | Life Enrichment | 0 |
I am still angry. … Not angry. What’s the word for, “This was wrong, and they’ll never admit it?”
Read MorePosted by Leigh Ann Hubbard | Mar 20, 2023 | Marketing Monday Video | 0 |
What works in multifamily marketing can backfire in senior living! It can also work great. Learn what tactics to take and to scrap, LIVE.
Read MorePosted by Leigh Ann Hubbard | Mar 14, 2023 | Leadership | 0 |
Do your leaders and salespeople listen? Listening costs nothing but a little bit of time. It pays in the form of satisfaction, retention, and move-ins.
Read MorePosted by Leigh Ann Hubbard | Mar 7, 2023 | Wellness Wednesday | 0 |
It’s nice to feel the sun on your shoulders. To study the storm clouds. It’s nice, sometimes, to feel connected — to something other than the Wi-Fi.
Read MorePosted by Leigh Ann Hubbard | Feb 27, 2023 | Marketing Monday Video | 0 |
Get cold, hard marketing data — successes, trends, occupancy. It’s the 2022 year-in-review, from WelcomeHome (a Foresight partner).
Read MorePosted by Leigh Ann Hubbard | Jan 30, 2023 | Marketing Monday | 0 |
Learn the best questions to ask regarding CRM’s, when Emily Alexander of WelcomeHome joins Chris Mohrman and Leigh Ann Hubbard LIVE.
Read MorePosted by Leigh Ann Hubbard | Jan 26, 2023 | Employee Engagement | 4 |
Expand our thinking on age, and possibilities open up. If we’re not focused on age, we’re more apt to recognize potential in anyone.
Read MorePosted by Leigh Ann Hubbard | Dec 29, 2022 | Leadership | 0 |
There are a lot of topics tackled, did you miss any of the articles? Here are the top articles that the readers read the most!
Read MorePosted by Leigh Ann Hubbard | Dec 19, 2022 | Marketing Monday | 0 |
All I want for Christmas is… a CRM that makes my life easier. Find out how on this week’s episode of Marketing Mondays with WelcomeHome.
Read MorePosted by Leigh Ann Hubbard | Dec 12, 2022 | Marketing Monday | 0 |
Today we talk about five things to think of when starting — or polishing — your content strategy with Dave Grauel and Leigh Ann Hubbard.
Read MorePosted by Leigh Ann Hubbard | Dec 5, 2022 | Marketing Monday Video | 0 |
Teddy Helfrich, of WelcomeHome, joins Leigh Ann Hubbard to answer the questions WelcomeHome gets most often from senior living marketers.
Read MorePosted by Leigh Ann Hubbard | Nov 27, 2022 | Employee Engagement | 0 |
Workforce recruitment and retention was top of mind at this year’s AHCA/NCAL conference. And the people had a spirit of “might as well try it!”
Read MorePosted by Leigh Ann Hubbard | Nov 14, 2022 | Marketing Monday Video | 0 |
Learn how Dreamscape gets senior living communities to the top of Google. You’ll hear cost-effective ways to make your content work for you.
Read MorePosted by Leigh Ann Hubbard | Nov 10, 2022 | Leadership | 0 |
True stories from the 2022 AHCA/NCAL conference in Nashville, Tennessee.
Read MorePosted by Leigh Ann Hubbard | Nov 6, 2022 | Leadership | 0 |
At AHCA/NCAL 2022, we set out to do something new: make a who’s-who photo journal of the wonderful people we met! Here are some of the faces of senior living.
Read MorePosted by Leigh Ann Hubbard | Oct 31, 2022 | Marketing Monday Video | 0 |
Teddy and John of WelcomeHome (a Foresight partner) will reveal their tricks to deal with sales ghosts — and how to keep them at bay in the first place.
Read MorePosted by Leigh Ann Hubbard | Oct 30, 2022 | Employee Engagement | 0 |
At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.
Read MorePosted by Leigh Ann Hubbard | Oct 24, 2022 | Leadership | 0 |
After two-and-a-half years of not having all the answers, there was an acceptance that, well we don’t have all the answers — especially workforce issues.
Read MorePosted by Leigh Ann Hubbard | Oct 10, 2022 | Employee Engagement | 0 |
Ideally, tech innovations lead to better care, more efficiency, and more middle-market affordability. And yet … we also have to consider other factors.
Read MorePosted by Leigh Ann Hubbard | Oct 10, 2022 | Marketing Monday Video | 0 |
Perilous website mistakes ahead! Here’s how to make sure prospects stay on your site — rather than click to a competitor’s in frustration.
Read MorePosted by Leigh Ann Hubbard | Sep 26, 2022 | Marketing Monday Video | 0 |
WelcomeHome has answers for regional sales directors. Tune in to learn how to measure your community’s performance — and level up.
Read MorePosted by Leigh Ann Hubbard | Sep 12, 2022 | Marketing Monday Video | 0 |
Social media marketing doesn’t make a difference in senior living. Well, it does — but only if you know how and WHY to use it.
Read MorePosted by Leigh Ann Hubbard | May 19, 2022 | Sales & Marketing | 0 |
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Read MorePosted by Leigh Ann Hubbard | Apr 25, 2022 | Sales & Marketing | 0 |
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
Read MorePosted by Leigh Ann Hubbard | Feb 17, 2022 | Leadership | 0 |
They mean well, but they don’t get it. They say, “It’s gonna be okay.” They don’t get it, and they have no idea how to help.
Read MorePosted by Leigh Ann Hubbard | Jan 5, 2022 | Life Enrichment | 0 |
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
Read MorePosted by Leigh Ann Hubbard | Dec 21, 2021 | Technology | 0 |
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
Read MorePosted by Leigh Ann Hubbard | Dec 5, 2021 | Life Enrichment | 0 |
What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.
Read MorePosted by Leigh Ann Hubbard | Sep 19, 2021 | Sales & Marketing | 0 |
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
Read MorePosted by Leigh Ann Hubbard | Sep 15, 2021 | Life Enrichment | 0 |
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
Read MorePosted by Leigh Ann Hubbard | Sep 13, 2021 | Technology | 0 |
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
Read MorePosted by Leigh Ann Hubbard | Sep 1, 2021 | Sales & Marketing | 0 |
You’ve been warned. It just might turn everything you thought you knew about marketing on its head. Prepare for some new perspectives!
Read MorePosted by Leigh Ann Hubbard | Aug 25, 2021 | Sales & Marketing | 0 |
Welcome to Math for Marketers 101! First up: a word problem! Oh, joy! Don’t worry, most people don’t know how to calculate this stuff.
Read MorePosted by Leigh Ann Hubbard | Jul 29, 2021 | Sales & Marketing | 0 |
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
Read MorePosted by Leigh Ann Hubbard | Jul 11, 2021 | Sales & Marketing | 0 |
Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.
Read MorePosted by Leigh Ann Hubbard | Jun 29, 2021 | Sales & Marketing | 0 |
Unlike Google’s constantly changing algorithms, the secrets to standing out on Caring.com aren’t really secret.
Read MorePosted by Leigh Ann Hubbard | Jun 22, 2021 | Sales & Marketing | 0 |
People are clamoring for information online. To compete, your community needs to be one of the first and best at capturing attention and trust.
Read MorePosted by Leigh Ann Hubbard | Jun 9, 2021 | Sales & Marketing | 0 |
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
Read MorePosted by Leigh Ann Hubbard | May 19, 2021 | Sales & Marketing | 0 |
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
Read MorePosted by Leigh Ann Hubbard | May 11, 2021 | Technology | 0 |
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
Read MorePosted by Leigh Ann Hubbard | Apr 28, 2021 | Sales & Marketing | 0 |
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
Read MorePosted by Leigh Ann Hubbard | Apr 20, 2021 | Sales & Marketing | 0 |
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
Read MorePosted by Leigh Ann Hubbard | Apr 14, 2021 | Sales & Marketing | 0 |
The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.
Read MorePosted by Leigh Ann Hubbard | Apr 4, 2021 | Technology | 0 |
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
Read MorePosted by Leigh Ann Hubbard | Mar 22, 2021 | Sales & Marketing | 0 |
A little white lie or exaggeration here and there—what does it hurt? For one thing, it could hurt your profits.
Read MorePosted by Leigh Ann Hubbard | Feb 24, 2021 | Sales & Marketing | 0 |
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
Read MorePosted by Leigh Ann Hubbard | Feb 10, 2021 | Editor's Pick 1, Technology | 0 |
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
Read MorePosted by Leigh Ann Hubbard | Jan 25, 2021 | Sales & Marketing | 0 |
Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?
Read MorePosted by Leigh Ann Hubbard | Jan 17, 2021 | Technology | 0 |
You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?
Read MorePosted by Leigh Ann Hubbard | Nov 12, 2020 | Leadership | 0 |
If you wait until you’re being sued to contact your broker, you could lose thousands of dollars in coverage. Here’s what to do instead.
Read MorePosted by Leigh Ann Hubbard | Oct 28, 2020 | Technology | 0 |
Imagine this: As you sanitize, temp check, and social distance, your building has your back—working for you, supporting your efforts, and saving you money.
Read MorePosted by Leigh Ann Hubbard | Oct 13, 2020 | Leadership | 0 |
Claims are up, litigation is up, premiums and deductibles are through the roof. Insider tips for the best rate possible in a seemingly impossible market.
Read More