Leigh Ann Hubbard, Author at Senior Living Foresight

Connections

Posted by Leigh Ann Hubbard | Nov 22, 2023 | Life Enrichment | 0 |

I had a memory glitch — unlike any I’ve experienced. (Related to a treatable illness.) Have you had this happen?

Beep Boop: Marketing, Life Enrichment, and the In-Betweens

Posted by Leigh Ann Hubbard | Nov 3, 2023 | Technology | 0 |

We are living in the in-between. AI and robots are poised to change society. It reminds me of times your residents must have seen.

In Defense of the Sandwich Method

Posted by Leigh Ann Hubbard | Oct 27, 2023 | Employee Engagement | 0 |

The sandwich method, at its core, is about taking time to think about and appreciate your team member’s efforts.

Open the Dang Window

Posted by Leigh Ann Hubbard | Oct 23, 2023 | Employee Engagement | 0 |

Hire for skill, not for age — or you’re cutting yourself short, and you’re discounting some people who are at the top of their game.

Your Team Loves It When You Make Mistakes

Posted by Leigh Ann Hubbard | Oct 18, 2023 | Leadership | 0 |

It’s not that they want you to fail or aren’t feeling for you in the moment. What I mean is, they make mistakes and have screw-ups too.

The Future Is Here. Long Live the Robots.

Posted by Leigh Ann Hubbard | Sep 29, 2023 | Technology | 0 |

Artificial intelligence is the talk of the marketing town. With ChatGPT making headlines, scuttlebutt has it: AI is the future of marketing!

Congratulations to These 2023 Foresight Award Winners!

Posted by Leigh Ann Hubbard | Jul 19, 2023 | Life Enrichment | 1 |

The fourth annual Foresight Awards were announced at Evolve 2023. We celebrate the winners, and everyone who makes senior living a great place to work and live!

Quiz: Are You a Senior Living Insider?

Posted by Leigh Ann Hubbard | Jun 26, 2023 | Leadership | 0 |

Are you a senior living insider? Take this fun quiz, and see how much you know about the world of senior living!

There’s This Generation Called X

Posted by Leigh Ann Hubbard | Jun 12, 2023 | Sales & Marketing | 0 |

What if you were the star marketer who captured Gen X in your area … ’cause you were the only one who thought to?

10 Ways to Get Residents to Like Your Weird Dining Ideas

Posted by Leigh Ann Hubbard | Jun 6, 2023 | Life Enrichment | 0 |

As with anybody else, it’s not that residents wouldn’t enjoy something different, it’s just that communities have to figure out how to make it enticing.

How to Sell What You REALLY Sell

Posted by Leigh Ann Hubbard | Jun 5, 2023 | Marketing Monday Video | 0 |

Smooth move-ins, happy staff, and pleased new residents can happen when your team aligns around a great, accurate, value proposition.

8 Doable Dining Ideas Your Residents Will Eat Up

Posted by Leigh Ann Hubbard | May 30, 2023 | Life Enrichment | 0 |

There was talk — and angst — about getting buy-in from staff and residents when introducing new ideas. But here are a few experiments that went over well!

Your Occupancy May Not Be That Bad … Comparatively

Posted by Leigh Ann Hubbard | May 22, 2023 | Marketing Monday Video | 0 |

Steve Moran is crashing our party! We’re talking surprising Q1 trends, straight from WelcomeHome’s database

The Instagram Effect, Except It’s LinkedIn

Posted by Leigh Ann Hubbard | May 22, 2023 | Technology | 0 |

Senior living is full of passionate, genuine, down-to-earth people. And even in our little bubble, we get social media envy.

After 25 Years, This Chef Found Her Calling — in Senior Living

Posted by Leigh Ann Hubbard | May 18, 2023 | Leadership | 1 |

Senior living dining seems to be taking the next step — not just talking, but acting. What could happen if the entire industry did this?

5 Ways Senior Dining Beats Commercial Restaurants, According to Chefs

Posted by Leigh Ann Hubbard | May 16, 2023 | Life Enrichment | 0 |

If you aren’t recruiting dining pros with this messaging, what are you waiting for?

How to Tell If Your Marketing Is Working

Posted by Leigh Ann Hubbard | May 15, 2023 | Marketing Monday Video | 0 |

Lead attribution can make you a marketing rock star if you know how to use it. One trick? Understand ALL the ways leads are interacting.

13 Things Your Leadership Team Needs to Know About Media

Posted by Leigh Ann Hubbard | May 9, 2023 | Sales & Marketing | 0 |

Want to reach out to the media but nervous about interviews? Wonder if you’ve trained your leadership in all they need to know about dealing with press?

This Is Why You’re Missing Out on Media Coverage

Posted by Leigh Ann Hubbard | May 2, 2023 | Sales & Marketing | 0 |

The overarching idea is: Your community or company could probably use the publicity, right? Teach folks to say yes to obvious soft stories.

How to Set the Right Price for ALL Your Units

Posted by Leigh Ann Hubbard | May 1, 2023 | Marketing Monday Video | 0 |

Alex Smith, of Further’s Pricing Assistant, is here with insights on how to figure out the best prices. So no money is left on the table.

12 Dining Themes Everybody Was Talking About at Synergy

Posted by Leigh Ann Hubbard | Apr 25, 2023 | Life Enrichment | 0 |

Boring, bland food and tray service are what most people think when you say “senior living dining.” Communities are working to change that stigma.

Marketing Mon.: Why Software Is So Hard to Learn

Posted by Leigh Ann Hubbard | Apr 24, 2023 | Marketing Monday Video | 0 |

On this episode: trends in software support and training, and how different people learn best in this digital space.

Are We Too Obsessed With Storytelling?

Posted by Leigh Ann Hubbard | Apr 18, 2023 | Sales & Marketing | 0 |

Here’s something the marketing thought leaders never tell you: While storytelling can be powerful, it can also come across as pointless.

4 Ways to Use Marketing Automation to Increase Move-Ins

Posted by Leigh Ann Hubbard | Apr 17, 2023 | Marketing Monday Video | 0 |

We’ll reveal specific ways communities are using automation to attract and convert qualified leads — while saving sales pros time!

Marketing Mon: Why does pricing transparency scare you?

Posted by Leigh Ann Hubbard | Apr 3, 2023 | Marketing Monday Video | 0 |

To post senior living prices or not to post? Here’s how to be confident in your pricing, and the pros and cons of putting it on your website.

Marketing Mon: What Does “We Integrate” Mean?

Posted by Leigh Ann Hubbard | Mar 27, 2023 | Marketing Monday Video | 0 |

Claims like “cage-free” can mean different things. Learn how to vet claims — plus, features to look for — so you can pick platforms you’ll love.

Three Years Ago …

Posted by Leigh Ann Hubbard | Mar 20, 2023 | Life Enrichment | 0 |

I am still angry. … Not angry. What’s the word for, “This was wrong, and they’ll never admit it?”

Marketing Mon: Taking Multifamily OUT of Senior Living [Sometimes]

Posted by Leigh Ann Hubbard | Mar 20, 2023 | Marketing Monday Video | 0 |

What works in multifamily marketing can backfire in senior living! It can also work great. Learn what tactics to take and to scrap, LIVE.

“I’m the Supervisor”

Posted by Leigh Ann Hubbard | Mar 14, 2023 | Leadership | 0 |

Do your leaders and salespeople listen? Listening costs nothing but a little bit of time. It pays in the form of satisfaction, retention, and move-ins.

Wellness Wednesday: The Winds of Change — and Clotheslines

Posted by Leigh Ann Hubbard | Mar 7, 2023 | Wellness Wednesday | 0 |

It’s nice to feel the sun on your shoulders. To study the storm clouds. It’s nice, sometimes, to feel connected — to something other than the Wi-Fi.

Marketing Mon: Successful Communities — What’s Their Secret?!!

Posted by Leigh Ann Hubbard | Feb 27, 2023 | Marketing Monday Video | 0 |

Get cold, hard marketing data — successes, trends, occupancy. It’s the 2022 year-in-review, from WelcomeHome (a Foresight partner).

Marketing Mon: When Nobody Uses Your CRM 😫

Posted by Leigh Ann Hubbard | Jan 30, 2023 | Marketing Monday | 0 |

Learn the best questions to ask regarding CRM’s, when Emily Alexander of WelcomeHome joins Chris Mohrman and Leigh Ann Hubbard LIVE.

We Don’t Need Young People; We Need People

Posted by Leigh Ann Hubbard | Jan 26, 2023 | Employee Engagement | 4 |

Expand our thinking on age, and possibilities open up. If we’re not focused on age, we’re more apt to recognize potential in anyone.

The 10 Most Popular Articles of 2022

Posted by Leigh Ann Hubbard | Dec 29, 2022 | Leadership | 0 |

There are a lot of topics tackled, did you miss any of the articles? Here are the top articles that the readers read the most!

Marketing Mon: All I Want for Christmas

Posted by Leigh Ann Hubbard | Dec 19, 2022 | Marketing Monday | 0 |

All I want for Christmas is… a CRM that makes my life easier. Find out how on this week’s episode of Marketing Mondays with WelcomeHome.

Get More Leads From Your Blogs/Videos [Digital University 4]

Posted by Leigh Ann Hubbard | Dec 12, 2022 | Marketing Monday | 0 |

Today we talk about five things to think of when starting — or polishing — your content strategy with Dave Grauel and Leigh Ann Hubbard.

Marketing Mon.: How’s Your Competition Though …?

Posted by Leigh Ann Hubbard | Dec 5, 2022 | Marketing Monday Video | 0 |

Teddy Helfrich, of WelcomeHome, joins Leigh Ann Hubbard to answer the questions WelcomeHome gets most often from senior living marketers.

Now This Sounds Like a Fun Onboarding

Posted by Leigh Ann Hubbard | Nov 27, 2022 | Employee Engagement | 0 |

Workforce recruitment and retention was top of mind at this year’s AHCA/NCAL conference. And the people had a spirit of “might as well try it!”

Marketing Mon: SEO for 2023 — Beyond Keywords [Digital University 3]

Posted by Leigh Ann Hubbard | Nov 14, 2022 | Marketing Monday Video | 0 |

Learn how Dreamscape gets senior living communities to the top of Google. You’ll hear cost-effective ways to make your content work for you.

Scenes From a Conference, Starring Women

Posted by Leigh Ann Hubbard | Nov 10, 2022 | Leadership | 0 |

True stories from the 2022 AHCA/NCAL conference in Nashville, Tennessee.

Faces of AHCA/NCAL – 2022 Conference and Expo

Posted by Leigh Ann Hubbard | Nov 6, 2022 | Leadership | 0 |

At AHCA/NCAL 2022, we set out to do something new: make a who’s-who photo journal of the wonderful people we met! Here are some of the faces of senior living.

Beware…Sales Ghosts Ahead

Posted by Leigh Ann Hubbard | Oct 31, 2022 | Marketing Monday Video | 0 |

Teddy and John of WelcomeHome (a Foresight partner) will reveal their tricks to deal with sales ghosts — and how to keep them at bay in the first place.

Nashville Understood the Assignment

Posted by Leigh Ann Hubbard | Oct 30, 2022 | Employee Engagement | 0 |

At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.

How It’s Going Out There [Judging by AHCA/NCAL]

Posted by Leigh Ann Hubbard | Oct 24, 2022 | Leadership | 0 |

After two-and-a-half years of not having all the answers, there was an acceptance that, well we don’t have all the answers — especially workforce issues.

… And Yet, Mark

Posted by Leigh Ann Hubbard | Oct 10, 2022 | Employee Engagement | 0 |

Ideally, tech innovations lead to better care, more efficiency, and more middle-market affordability. And yet … we also have to consider other factors.

Marketing Mon: Website Nightmares [Digital University 2]

Posted by Leigh Ann Hubbard | Oct 10, 2022 | Marketing Monday Video | 0 |

Perilous website mistakes ahead! Here’s how to make sure prospects stay on your site — rather than click to a competitor’s in frustration.

S1 Episode 7 – Sales — How Good Are You Really?

Posted by Leigh Ann Hubbard | Sep 26, 2022 | Marketing Monday Video | 0 |

WelcomeHome has answers for regional sales directors. Tune in to learn how to measure your community’s performance — and level up.

S1 Episode 5 – Best Social Media for Senior Living [Digital University]

Posted by Leigh Ann Hubbard | Sep 12, 2022 | Marketing Monday Video | 0 |

Social media marketing doesn’t make a difference in senior living. Well, it does — but only if you know how and WHY to use it.

How Strive Senior Living Built Occupancy With … Underwear?

Posted by Leigh Ann Hubbard | May 19, 2022 | Sales & Marketing | 0 |

If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.

Crista Senior Living’s Mind-Boggling Marketing Turnaround

Posted by Leigh Ann Hubbard | Apr 25, 2022 | Sales & Marketing | 0 |

They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.

Hey C-suite, You Just Don’t Get It

Posted by Leigh Ann Hubbard | Feb 17, 2022 | Leadership | 0 |

They mean well, but they don’t get it. They say, “It’s gonna be okay.” They don’t get it, and they have no idea how to help.

A Crazy Cool Way to Make Moving in Residents a Delight

Posted by Leigh Ann Hubbard | Jan 5, 2022 | Life Enrichment | 0 |

What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?

Top 4 Senior Living Tech Trends for 2022

Posted by Leigh Ann Hubbard | Dec 21, 2021 | Technology | 0 |

You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.

Being “Busy” Is Not a Badge of Honor. Stop the Madness!

Posted by Leigh Ann Hubbard | Dec 5, 2021 | Life Enrichment | 0 |

What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.

Do This for Consistent Move-Ins

Posted by Leigh Ann Hubbard | Sep 19, 2021 | Sales & Marketing | 0 |

Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!

The Most Memorable Branding You Will Ever Find. Honest!

Posted by Leigh Ann Hubbard | Sep 15, 2021 | Life Enrichment | 0 |

Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.

This Is Fall Prevention of the Future (and It’s Already Here)

Posted by Leigh Ann Hubbard | Sep 13, 2021 | Technology | 0 |

Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.

Is This the Craziest Way to Think About Marketing?

Posted by Leigh Ann Hubbard | Sep 1, 2021 | Sales & Marketing | 0 |

You’ve been warned. It just might turn everything you thought you knew about marketing on its head. Prepare for some new perspectives!

7 Crazy Critical Math Mistakes Senior Living Marketers Make

Posted by Leigh Ann Hubbard | Aug 25, 2021 | Sales & Marketing | 0 |

Welcome to Math for Marketers 101! First up: a word problem! Oh, joy! Don’t worry, most people don’t know how to calculate this stuff.

This Marketing Sleuth Can Help You Solve Your Marketing Mystery

Posted by Leigh Ann Hubbard | Jul 29, 2021 | Sales & Marketing | 0 |

The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.

Do You Want More Referrals? Do This!

Posted by Leigh Ann Hubbard | Jul 11, 2021 | Sales & Marketing | 0 |

Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.

The Ultimate Guide to Dominating Your Market on Caring.com

Posted by Leigh Ann Hubbard | Jun 29, 2021 | Sales & Marketing | 0 |

Unlike Google’s constantly changing algorithms, the secrets to standing out on Caring.com aren’t really secret.

5 Critical Digital Marketing Stats You Need in 2021

Posted by Leigh Ann Hubbard | Jun 22, 2021 | Sales & Marketing | 0 |

People are clamoring for information online. To compete, your community needs to be one of the first and best at capturing attention and trust.

8 Secret Ways to Overcome Objections

Posted by Leigh Ann Hubbard | Jun 9, 2021 | Sales & Marketing | 0 |

Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.

Consumers Have Changed. Have You?

Posted by Leigh Ann Hubbard | May 19, 2021 | Sales & Marketing | 0 |

Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.

Solar Power Vs. Generators for Senior Living

Posted by Leigh Ann Hubbard | May 11, 2021 | Technology | 0 |

Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.

3 Consequential Keys to Converting Internet Leads

Posted by Leigh Ann Hubbard | Apr 28, 2021 | Sales & Marketing | 0 |

What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.

3 Signs Your Marketing Team Is Broken (and How to Fix It)

Posted by Leigh Ann Hubbard | Apr 20, 2021 | Sales & Marketing | 0 |

Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?

These Tech Tools Will Transform Your Marketing

Posted by Leigh Ann Hubbard | Apr 14, 2021 | Sales & Marketing | 0 |

The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.

Should This Be the Standard for Every Memory Care Community?

Posted by Leigh Ann Hubbard | Apr 4, 2021 | Technology | 0 |

It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.

A Little Lie Can Cost Big Money – 6 Tips for Ethical Marketing

Posted by Leigh Ann Hubbard | Mar 22, 2021 | Sales & Marketing | 0 |

A little white lie or exaggeration here and there—what does it hurt? For one thing, it could hurt your profits.

This Survey Data Will Make Your Marketing Sizzle

Posted by Leigh Ann Hubbard | Feb 24, 2021 | Sales & Marketing | 0 |

Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.

An Ironclad Way to Upgrade Your Lighting for Zero Dollars

Posted by Leigh Ann Hubbard | Feb 10, 2021 | Editor's Pick 1, Technology | 0 |

You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?

The 5 Digital Marketing Strategies to Win Senior Living in 2021

Posted by Leigh Ann Hubbard | Jan 25, 2021 | Sales & Marketing | 0 |

Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?

Why All the Buzz About Bipolar Ionization?

Posted by Leigh Ann Hubbard | Jan 17, 2021 | Technology | 0 |

You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?

The No. 1 Lawsuit Mistake in Senior Living

Posted by Leigh Ann Hubbard | Nov 12, 2020 | Leadership | 0 |

If you wait until you’re being sued to contact your broker, you could lose thousands of dollars in coverage. Here’s what to do instead.

4 Things That Make a Healthy Building

Posted by Leigh Ann Hubbard | Oct 28, 2020 | Technology | 0 |

Imagine this: As you sanitize, temp check, and social distance, your building has your back—working for you, supporting your efforts, and saving you money.

With Insurance Premiums Skyrocketing, Here’s How to Get the Best Deal

Posted by Leigh Ann Hubbard | Oct 13, 2020 | Leadership | 0 |

Claims are up, litigation is up, premiums and deductibles are through the roof. Insider tips for the best rate possible in a seemingly impossible market.

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