8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
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Author: Leigh Ann Hubbard
Consumers Have Changed. Have You?
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
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Solar Power Vs. Generators for Senior Living
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
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3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
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3 Signs Your Marketing Team Is Broken (and How to Fix It)
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
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These Tech Tools Will Transform Your Marketing
The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.
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Should This Be the Standard for Every Memory Care Community?
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
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A Little Lie Can Cost Big Money – 6 Tips for Ethical Marketing
A little white lie or exaggeration here and there—what does it hurt? For one thing, it could hurt your profits.
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This Survey Data Will Make Your Marketing Sizzle
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
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An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
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The 5 Digital Marketing Strategies to Win Senior Living in 2021
Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?
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Why All the Buzz About Bipolar Ionization?
You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?
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The No. 1 Lawsuit Mistake in Senior Living
If you wait until you’re being sued to contact your broker, you could lose thousands of dollars in coverage. Here’s what to do instead.
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4 Things That Make a Healthy Building
Imagine this: As you sanitize, temp check, and social distance, your building has your back—working for you, supporting your efforts, and saving you money.
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With Insurance Premiums Skyrocketing, Here’s How to Get the Best Deal
Claims are up, litigation is up, premiums and deductibles are through the roof. Insider tips for the best rate possible in a seemingly impossible market.
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