How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Read MorePosted by Leigh Ann Hubbard | May 19, 2022 | Sales & Marketing | 0 |
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
Read MorePosted by Leigh Ann Hubbard | Apr 25, 2022 | Sales & Marketing | 0 |
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
Read MorePosted by Leigh Ann Hubbard | Feb 17, 2022 | Leadership | 0 |
They mean well, but they don’t get it. They say, “It’s gonna be okay.” They don’t get it, and they have no idea how to help.
Read MorePosted by Leigh Ann Hubbard | Jan 5, 2022 | Life Enrichment | 0 |
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
Read MorePosted by Leigh Ann Hubbard | Dec 21, 2021 | Technology | 0 |
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
Read MorePosted by Leigh Ann Hubbard | Dec 5, 2021 | Life Enrichment | 0 |
What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.
Read MorePosted by Leigh Ann Hubbard | Sep 19, 2021 | Sales & Marketing | 0 |
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
Read MorePosted by Leigh Ann Hubbard | Sep 15, 2021 | Life Enrichment | 0 |
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
Read MorePosted by Leigh Ann Hubbard | Sep 13, 2021 | Technology | 0 |
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
Read MorePosted by Leigh Ann Hubbard | Sep 1, 2021 | Sales & Marketing | 0 |
You’ve been warned. It just might turn everything you thought you knew about marketing on its head. Prepare for some new perspectives!
Read MorePosted by Leigh Ann Hubbard | Aug 25, 2021 | Sales & Marketing | 0 |
Welcome to Math for Marketers 101! First up: a word problem! Oh, joy! Don’t worry, most people don’t know how to calculate this stuff.
Read MorePosted by Leigh Ann Hubbard | Jul 29, 2021 | Sales & Marketing | 0 |
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
Read MorePosted by Leigh Ann Hubbard | Jul 11, 2021 | Sales & Marketing | 0 |
Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.
Read MorePosted by Leigh Ann Hubbard | Jun 29, 2021 | Sales & Marketing | 0 |
Unlike Google’s constantly changing algorithms, the secrets to standing out on Caring.com aren’t really secret.
Read MorePosted by Leigh Ann Hubbard | Jun 22, 2021 | Sales & Marketing | 0 |
People are clamoring for information online. To compete, your community needs to be one of the first and best at capturing attention and trust.
Read MorePosted by Leigh Ann Hubbard | Jun 9, 2021 | Sales & Marketing | 0 |
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
Read MorePosted by Leigh Ann Hubbard | May 19, 2021 | Sales & Marketing | 0 |
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
Read MorePosted by Leigh Ann Hubbard | May 11, 2021 | Technology | 0 |
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
Read MorePosted by Leigh Ann Hubbard | Apr 28, 2021 | Sales & Marketing | 0 |
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
Read MorePosted by Leigh Ann Hubbard | Apr 20, 2021 | Sales & Marketing | 0 |
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
Read MorePosted by Leigh Ann Hubbard | Apr 14, 2021 | All Categories | 0 |
The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.
Read MorePosted by Leigh Ann Hubbard | Apr 4, 2021 | Technology | 0 |
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
Read MorePosted by Leigh Ann Hubbard | Mar 22, 2021 | All Categories | 0 |
A little white lie or exaggeration here and there—what does it hurt? For one thing, it could hurt your profits.
Read MorePosted by Leigh Ann Hubbard | Feb 24, 2021 | Sales & Marketing | 0 |
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
Read MorePosted by Leigh Ann Hubbard | Feb 10, 2021 | Editor's Pick 1, Technology | 0 |
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
Read MorePosted by Leigh Ann Hubbard | Jan 25, 2021 | Sales & Marketing | 0 |
Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?
Read MorePosted by Leigh Ann Hubbard | Jan 17, 2021 | Technology | 0 |
You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?
Read MorePosted by Leigh Ann Hubbard | Nov 12, 2020 | Leadership | 0 |
If you wait until you’re being sued to contact your broker, you could lose thousands of dollars in coverage. Here’s what to do instead.
Read MorePosted by Leigh Ann Hubbard | Oct 28, 2020 | Technology | 0 |
Imagine this: As you sanitize, temp check, and social distance, your building has your back—working for you, supporting your efforts, and saving you money.
Read MorePosted by Leigh Ann Hubbard | Oct 13, 2020 | Leadership | 0 |
Claims are up, litigation is up, premiums and deductibles are through the roof. Insider tips for the best rate possible in a seemingly impossible market.
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