By Leigh Ann Hubbard
… And now, without further ado, we proudly present: The 10 articles readers read most in 2022! [Did you miss any?]
10. “Margaritaville — Standing in Line to Move in,” by Steve Moran
For years, the senior living industry has been talking about Margaritaville (more precisely Latitude Margaritaville) as a senior living concept that gets it 100% right. …
9. “I Want to Cry – Part 2 – We Are Killing Our Residents,” by Steve Moran
Senior living is mostly pretty good at meeting a very basic level of physical needs. But in too many communities we have a long way to go when it comes to meeting an even minimal need for meaning and belonging. …
8. “7 Disruptive Trends …,” by Steve Moran
These trends will rule the next decade of senior living. …
7. “9 Surprising Facts You May Not Know About Senior Living Sales Counselors,” by Kent Mulkey
1. They are emotionally spent at the end of the day. …
6. “8 Reasons Why Your Community Isn’t Full,” by Kent Mulkey
1. You don’t post your rates on your website. …
5. “Brookdale, You Are Breaking My Heart,” by Steve Moran
I hate writing these articles, because I know they piss people off, but this stuff is important to talk about. …
4. “Is Disney Going Into the Senior Living Business?” by Steve Moran
Disney just announced the creation of a new brand, “Storyliving by Disney,” that will build Disney-themed residential communities that will include sections set aside for people who are age 55+. …
3. “11 Surprising Facts About Executive Directors,” by Kent Mulkey
1. They live continuously with the tension to please the residents and the corporate office simultaneously.
2. “5 Areas Where a Place for Mom Has It Wrong,” by Steve Moran
I have talked with dozens of senior living sales professionals from around the country, both large operators and sole proprietor properties, and a number of executive directors to get their perspective on the changes that have allegedly been made. …
1. “Designing for Dementia: Big Bird’s Nest and the Five Zones of Function,” by Sue Paul
When I was a young girl, I used to sit on a scratchy braided rug at the foot of my grandmother’s recliner chair and watch Sesame Street while she read the paper, clipped coupons, or opened cards and letters.
