Do you remember Tiffany Gomas, better known as “The Crazy Plane Lady”? Ten months or so ago, she went viral in the worst kind of way.

Apply these five strategies to the next panel you are on, and you will be a part of transforming this marvelous industry. 

It has become clear that we are health care with a strong hospitality component. Embracing this truth makes the case for senior living much more compelling.   

This is the way to make senior living look great in the public eye. It is more powerful and more dominant than any other media outlet.

I needed a car. It took me a week to figure out what I wanted, and shopping for one is remarkably and frustratingly like shopping for senior living.

It is time for a paradigm shift — one that champions depth and genuine human connection.

We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country. 

Like Kellogg’s, we must take a different approach to the senior living consumer. We must persuade them that our communities are the best solution.

Clicking reply to a no-reply eblast shows interest that will be lost forever. That’s true for all businesses but especially for senior living.

The cost of doing this would not be nothing, but it would be lower than hiring some big name celebrity and would be much more sustainable.

If we tell stories about how we are, in fact, transforming the lives of residents and their families, life for senior living will get much much better!

Crisis communications can stop negativity in its tracks … and sometimes spin the momentum around to positivity by drawing people to your side!

It is not uncommon for me to receive a promotional email with a video testimonial from residents. In theory this is a great idea …

And yet, I think there is a lesson here, and that is that everyone who shows up in any community needs to be treated as if they are still relevant …

You need to pay attention to the smiles and attitudes of your team members because they have a huge impact on your occupancy.

The world is not what it once was. We have this powerful opportunity to transform the world of senior living doing it differently. 

Perhaps what gets missed is that there are real people who are writing bad reviews, people who feel like they did not get what they expected.

When was the last time you met a salesperson who was genuinely interested in what was best for you? Salespeople get paid for sales.

No one has ever figured out how to build the perfect landing page that converts every time … until now!

There are older people who believe things that make them see senior living in a bad light, but would in fact benefit from senior living.