Life is a grand adventure. Enjoy every moment of it. And Shakespeare/Hamlet got it wrong. It turns out that we’re all frail in the end.

This is what senior living marketing almost never says out loud: Your friend circle is shrinking. And making new close friends at this stage is really hard.

Leah’s photographs remind us that dementia care is not only about safety, medication, bathing, meals, or activities. It is about ordinary human moments.

We can get so caught up in financing issues or development opportunities that it can be easy to lose sight of the primacy of people.

We are in the business of caring for people. It’s often messy, complicated, and hard, but being there makes all the difference in the world.

Food should be the trophy. Not just eaten. Felt. Experienced. What’s the trophy in senior living or whatever your business is?

The key insight from Sun City isn’t the golf courses. It’s the aspiration. It’s the sense that moving there is a move to something not away from something.

The antidote to job stagnation is to break free from corporate seduction and to treat your career as your primary business challenge.

My story is showing up not because the fear went away but because I stopped letting it make my decisions. That’s what managing a false belief looks like.

There will come a day when I will attend my last conference, do my last keynote, participate in my last Zoom call, write my last LinkedIn post.

No one ever told me that providing him the highest quality of life would require me to become a world-class liar.

The opportunity is to create places where people can say, “I could move there. I could grow there. I could still be me there.”

What do residents want? They want to be seen. They want to matter. They don’t want to be a nuisance that the corporate office keeps under control.

Family-run senior housing enterprises tend to emphasize the resident experience long before tax status. Family reputation is at stake.

Here’s the thing … Joy doesn’t cost energy. It produces it. Most of us have that exactly backwards.

Will the industry that will be there when you are older, be no better than the industry to which you have dedicated your career? Is change possible?

By consigning residents to subordinate status, high achievement residents can contribute positive energy and proven experience.

I expected that the relationship would be one of cooperation to improve the lives of older people. Why isn’t that the case?

Every business in the world has people who complain. And the ones who can make you truly better are not the ones bringing cookies.

I found myself wondering if I could come up with a list of 50 ways to stay out of senior living (with a little help from AI of course).

We’re born, we thrive, we love, we live, and then we fade. Individually, we are small, but together we are more.

Listening to the eager conversation at our table made me realize how disconnected the industry is from its potential.

If you are lucky, one day you too will grow old … but no one told me, and no one talks about how weird it is.

Wellness is personal. It looks different to everyone. That’s why the campaign intentionally focuses on “ways to age well,” not “the way.”