By Steve Moran

I attend 15 to 25 conferences a year. I have conversations with thousands of leaders, some casual and some amazingly deep. I’ve been doing this long enough that it should feel routine. And yet I am still terrified walking into every single one.

A while back I started doing short one-question street interviews. The format is simple: I walk up to a stranger and say something like, “I’m doing a series of one-question interviews. Can I interview you?”

That’s it.

Easy ask.

Low stakes.

Except it isn’t. Not for me.

Every time. Every day. That first approach is almost paralyzing. In truth, there have been days I didn’t do it at all because fear won. I stood there with every intention of walking up to someone and just … didn’t.

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