I love Christmas! I know that during the Christmas season no matter how much you love the holiday, it is a very hectic time. Particularly in the senior housing industry it is a very busy time. Because of this, rather than publishing my next installment on Content Marketing I offer you one of my favorite inspirational Christmas Stories:
This will post while we are driving from Sacramento to Seattle to spend Christmas with our grown children.
Our son Kevin, who was 12 that year, was wrestling at the junior level at the school he attended; and shortly before Christmas, there was a non‑league match against a team sponsored by an inner‑city church, mostly black. These youngsters, dressed in sneakers so ragged that shoestrings seemed to be the only thing holding them together, presented a sharp contrast to our boys in their spiffy blue and gold uniforms and sparkling new wrestling shoes. As the match began, I was alarmed to see that the other team was wrestling without headgear, a kind of light helmet designed to protect a wrestler’s ears.
It was a luxury the ragtag team obviously could not afford. Well, we ended up walloping them. We took every weight class. And as each of their boys got up from the mat, he swaggered around in his tatters with false bravado, a kind of street pride that couldn’t acknowledge defeat.
Mike, seated beside me, shook his head sadly, “I wish just one of them could have won,” he said. “They have a lot of potential, but losing like this could take the heart right out of them.”
Mike loved kids‑‑all kids‑‑and he knew them, having coached little league football, baseball and lacrosse. That’s when the idea for his present came.
That afternoon, I went to a local sporting goods store and bought an assortment of wrestling headgear and shoes and sent them anonymously to the inner‑city church. On Christmas Eve, I placed the envelope on the tree, the note inside telling Mike what I had done and that this was his gift from me. His smile was the brightest thing about Christmas that year and in succeeding years. For each Christmas, I followed the tradition‑‑‑one year sending a group of mentally handicapped youngsters to a hockey game, another year a check to a pair of elderly brothers whose home had burned to the ground the week before Christmas, and on and on.
The envelope became the highlight of our Christmas. It was always the last thing opened on Christmas morning and our children, ignoring their new toys, would stand with wide‑eyed anticipation as their dad lifted the envelope from the tree to reveal its contents.
As the children grew, the toys gave way to more practical presents, but the envelope never lost its allure. The story doesn’t end there.
You see, we lost Mike last year due to dreaded cancer. When Christmas rolled around, I was still so wrapped in grief that I barely got the tree up. But Christmas Eve found me placing an envelope on the tree, and in the morning, it was joined by three more.
Each of our children, unbeknownst to the others, had placed an envelope on the tree for their dad. The tradition has grown and someday will expand even further with our grandchildren standing around the tree with wide‑eyed anticipation watching as their fathers take down the envelope.
Mike’s spirit, like the Christmas spirit, will always be with us.
I want to wish each of you a very happy Christmas
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Finally: If you know anyone who is looking at emergency call systems I would appreciate the opportunity to talk with them about Vigil Health Solutions.