Brookdale: Grappling with Conventionality
Change the focus. Give customers what they will want. The customers may not know what they want until the creative genius shows them.
Read Moreby Jack Cumming | Apr 24, 2025 | Life Enrichment
Change the focus. Give customers what they will want. The customers may not know what they want until the creative genius shows them.
Read Moreby Steve Moran | Apr 23, 2025 | Leadership
Team members will never tell you that fear is a problem. It is worthwhile to be honest with yourself about this.
Read Moreby smorangmail | Apr 22, 2025 | Leadership
Think about how many times you have felt joy when one of these meetings was canceled or postponed.
Read Moreby Steve Moran | Apr 22, 2025 | Life Enrichment
Sometimes the best way to save money is to spend money which is why there is an increased focus on healthy living. Here is why it would save billions …
Read Moreby Jack Cumming | Apr 21, 2025 | Leadership
If Brookdale can outgrow its lethargy, it has the potential to become a great American company.
Read Moreby Steve Moran | Apr 18, 2025 | Employee Engagement
You give positive feedback and suddenly that team member is doing too many things wrong, or one or two big things wrong.
Read Moreby Jack Cumming | Apr 17, 2025 | Sales & Marketing
It’s time to pull a Steve Jobs and totally upend and reinvent the industry for the better. “You’ve got to start with the customer.” – Steve Jobs.
Read Moreby Steve Moran | Apr 16, 2025 | Life Enrichment
I don’t want my getting old to be like my stepfather’s getting old. I want to do it better for me and for my kids.
Read Moreby Steve Moran | Apr 15, 2025 | Leadership
For all my criticism, I have always believed, and I continue to believe, that Brookdale could be the industry leader in everything.
Read Moreby Jack Cumming | Apr 14, 2025 | Leadership
Have the scales of justice tipped too far? Can they be righted? Or does the game go to the strong, and the unwitting are victims of their own gullibility?
Read Moreby Steve Moran | Apr 11, 2025 | Leadership
If we are truly interested in being better humans, better at our jobs, we need people who are willing to be our truth tellers.
Read Moreby Steve Moran | Apr 10, 2025 | Development
It was shocking news … that Pacifica Senior Living had “gone belly up.” Actually, it’s dramatically different from what’s been reported.
Read Moreby Steve Moran | Apr 9, 2025 | Life Enrichment
As I dreamed about making dreams for older people, I came to the realization that senior living has this unique opportunity to be the maker of dreams!
Read Moreby Susan Saldibar | Apr 8, 2025 | Technology
Because, if you’re looking to grow your organization to more than a handful of properties you’re going to get hammered if you don’t get strategic about IT.
Read Moreby Jack Cumming | Apr 8, 2025 | Life Enrichment
If the mission of senior living is to cushion the challenging inroads of aging, then it should adapt to meet the needs of those who are aging.
Read Moreby Steve Moran | Apr 7, 2025 | Leadership
The people who report to you are a little bit intimidated by you, even a little afraid. You can make it a lot better by doing this …
Read Moreby Steve Moran | Apr 7, 2025 | Leadership
I came away from Senior Living 100 feeling very optimistic about senior living and the role it plays in making the world a better place to live
Read Moreby Jack Cumming | Apr 4, 2025 | Employee Engagement
Committees don’t make good decisions, and meetings are more often about personalities and influence than about business realities and opportunities.
Read Moreby Steve Moran | Apr 3, 2025 | Leadership
Leading well is really hard. Asking questions is one of the most important and difficult aspects of leading.
Read Moreby Jack Cumming | Apr 2, 2025 | Life Enrichment, Technology
Itzel’s title is “resident technology assistant.” You might think that would be part of the technology operation, but it’s not.
Read Moreby Jack Cumming | Apr 1, 2025 | Leadership
Are you so busy talking and selling the smaller vision that you fail to listen or heed the conversation about the larger opportunity?
Read Moreby Steve Moran | Mar 31, 2025 | Employee Engagement, Leadership
There are things you can do — simple things, easy things — that can transform a workplace culture into something wonderful and amazing.
Read Moreby Steve Moran | Mar 28, 2025 | Employee Engagement, Leadership
It needs to be said that this diversity also means harder conversations, but those harder conversations make us better.
Read Moreby Jack Cumming | Mar 27, 2025 | Life Enrichment
As residents morph into patients, there is likely to be a continuing trend toward less active engagement and more toward amusement …
Read Moreby Steve Moran | Mar 26, 2025 | Leadership
We are an industry that is largely driven by this idea that when done right, senior living is an asset class that can be a cash cow.
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