Christi Diggs, Sales Director at SeniorVu, joined the team in 2018 with a personal interest. Her mother had a stroke in March that year leaving her to handle much of her care.
With a 20-year seasoned sales and marketing background in television, print and medical arenas Christi have made a smooth transition into the Senior Living industry. Like the communities that SeniorVu reaches, Christi cares about quality and consistency with her clients.
As a graduate of Northwestern University, and a former print journalist with The Kansas City Star, writing is still one of Christi’s passions. Youth are too. Christi teaches Sunday School; officiates basketball; and spends a lot of time watching one of her two daughters play sports—usually basketball. Christi’s husband is the Youth Pastor at Open Door Baptist Church so spending time with the teens is both rewarding and sometimes puzzling.
Denise speaks for organizations and associations on the topics of culture, employee engagement and person centered care. She helps forward thinking organizations improve the resident and staff experience through assessment and strategic goal setting. Denise has lots of great resources posted at her website www.cultureoutcomes.com and you can always reach her at Denise@cultureoutcomes.com
Fara is an internationally recognized Senior Housing sales, marketing, and operations leader advising senior housing operators, investors, and technology companies in the growing global senior services market with her company, Goldmark Management Consulting www.goldmarkseniors.com
Fara brings more than three decades of specialty healthcare sales, marketing, and management experience to the dynamic senior housing sector.
With a Bachelor of Science and graduate work in Human Development and Family Studies from Texas Christian University, Fara understands the complexity of services needed to care for seniors and their families.
Joining Sunrise Senior Living in 2003, Fara grew revenue and market share through coaching and training community sales teams in effective lead management, as well as, creating referral partnerships. As a Division Vice President of Sales and Marketing for Brookdale Senior Living from 2007 through 2010, Fara integrated three divergent operating groups, including Alterra and American Retirement Communities under the Brookdale brand; serving more than 10,000 residents in 72 communities.
Fara went on to work with the Greystone Communities to lead the Assisted Living, Memory Care, and Skilled Nursing pre-sales and fastest fill of Aberdeen Heights CCRC in 2012, turn around occupancy in Seattle for Skyline at First Hill, and open Greenfields of Geneva. With an established network of over 5500 senior living company relationships; Fara actively recruits and refers senior housing talent for leadership positions.
In 2015, Fara helped launch the SRI (Stanford Research Institute) Fellow, Blue Willow Systems, and revolutionary resident safety Technology Company with real-time location, personal wander management, automatic fall detection, and predictive analytics. Fara continues to serve Blue Willow Systems on their Advisory Board. Fara supported the sale and acquisition of Blue Willow Systems to the international technology company, Philips in 2018.
As a fifth generation Texan, Fara brings her pioneer spirit to finding new approaches to helping senior housing owners attract new residents to their communities. Fara lives with her husband, Donald, a retired engineer in an active 55+ adult community in the Dallas/Fort Worth area, near her family home and own actively aging Mother. She loves to travel and learn about how science and technology improves our human experience.
Fara can be reached at firstname.lastname@example.org or 503-877-8280.
Jack Cumming, CASP, CLU, ChFC, FSA, is a thoughtful resident who believes that the senior living industry is essential to America’s response to an aging population. He's convinced that the industry will thrive by better responding to the expectations of prospective residents. Mr. Cumming’s career was in the life insurance industry. He is an actuary by training. Since moving to a CCRC in 2006, he has become active in senior housing, including qualifying by examination as a Certified Aging Services Professional.
Dr. Jacquelyn Kung is an advisor to investors and providers in U.S. seniors housing and care. Previously, she managed a large $70M CCRC and seniors healthcare provider in Virginia. She is also a reformed McKinsey consultant and health entrepreneur, having cofounded the largest technology network of long term care providers in the U.S. Harvard BA, Harvard MBA, and Johns Hopkins PhD. Jacquelyn now lives in SF with her husband and daughter and enjoys trying new coffee shops on weekends.
John Gonzales is the President of SDG Senior Living, Inc. He has 33 years of successful and progressive experience in the senior housing industry holding a succession of facility, regional and corporate level positions including Executive Director, Director of Marketing, Regional Manager, Director of Operations, Vice President of Operations, Chief Operating Officer and Professional Consultant.
Mr. Gonzales is a highly effective trainer and speaker, has a solid track record in identifying and developing effective leaders within our industry and is passionate about serving seniors. He carries a depth of experience in senior housing environments including Independent, Assisted Living, Alzheimer’s and Skilled Care. John has strong operational knowledge and skills that encompass start-up construction and acquisitions, “turn-around” projects and is a strong proponent of “ownership advocacy.”
He lives in Bonney Lake, Washington with Deborah, his wife of 25 years, and with their three beautiful and gifted children.
Kandi Short works with Senior Housing Forum as a Content Manager. She is responsible for making things that happen behind the scenes run smoothly. She is also a gifted editor and writer who - in her earlier life - worked as a frontline team member in assisted living and skilled nursing.
"I’m committed to elevating the lives of people and creating dynamic communities where people live in joy and meaningful connections. I have devoted myself to creating seniors housing communities with record occupancies, solid financial performance and teams who dream big and create the impossible."
Kent lives in Southern Idaho. For 20 years he worked in the senior living arena as an executive director, sales trainer and regional director. He works for Senior Housing Forum in Partner Relations and has been a contributing writer for Senior Housing Forum since 2014 with more than 50 articles published. You can reach him at email@example.com.
I have been employed as a writer for over 30 years and I love it! For the past 20+ years, I've focused on senior living, so I am extremely pleased to be an editor/writer with Senior Housing Forum. This year, I worked to launch the Forum's podcast as a companion to the blog. I'm thrilled with all the new learning opportunities I've had. My hope is that the podcast brings added value to our audience, too.
I publish Senior Housing Forum and speak on a number of topics that are important to the senior living sector. While I am passionately curious about all things related to aging, I am particularly passionate about helping older seniors live purposeful meaningful lives.
Susan Saldibar is a senior marketing professional with over 20 years of experience working with all sizes and types of businesses on strategy, positioning, content and sales growth. Writing is her passion. Over the last 6 years, Susan has become active in the senior care space, with a strong appreciation of its unique challenges. Senior living is a perfect fit with Susan’s own experience as the boomer-aged daughter of an aging mother. (As she likes to tell operators of senior living communities, “I am your target demographic!”) Susan is known for her ability to dig into an industry, grasp the “voice” of an organization and tailor her writing style to fit. She has served as managing editor of two online publications and her articles have been published in both print and online publications.
Wendy D’Alessandro is an award-winning communications strategist and former journalist with more than 25 years of experience helping organizations build relationships and communicate with stakeholders. She specializes in senior living and healthcare and serves pro-bono as the PR Manager for Ageless Aviation Dreams Foundation, a nonprofit foundation dedicated to honoring military veterans living in long‐term care facilities. Based in South Florida, she serves clients nationwide.