This approach to creating and marketing products is why they are the most valuable publicly traded company IN THE WORLD.

For nearly twenty years, one thing has felt inevitable: when boomers reach “old age,” senior living demand will surge. And yet …

It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.

Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …

Human creativity and perception are key to building dominant brand awareness. AI will not take that away from us.

People don’t buy products; they buy back their lives. They buy hope. They buy the promise of reclaiming what aging tried to steal.

How would the market respond if the industry were upfront with the implicit outcome that residents are lame ducks for life?

It’s time to pull a Steve Jobs and totally upend and reinvent the industry for the better. “You’ve got to start with the customer.” – Steve Jobs.

Every time I see another story about his death I find myself thinking … if only they had been living in a senior living community …

Believe it or not we are all natural storytellers, though perhaps we are losing this natural ability. Here are some tips!

Many industry leaders now see the CCRC industry, aka the life plan community industry, as health care. Talking not long ago with a 75-year-old …

We need to be more aggressive about positioning senior living. Imagine that we pushed the envelope and did side-by-side comparisons …

This is one of the most brilliant simple ways for senior living communities to get more and better leads.

In every family’s life, there is a need for a break when being a family caregiver — events everyone needs to attend, for multiple hours or even overnight.

This is a wake-up call …. When Nvidia, now the leading player in the development of graphics and AI chips, was about 10 years old …

When occupancy is low, the sales personnel become the proverbial scapegoats — promptly shown the door, replaced … and the cycle nauseatingly continues.

What we keep getting hit in the face with is that 80+ percent of the older adults in the U.S. want to “age in place.”

If a CCRC has top-notch answers to these questions, and if it has the marketing savvy to tell its story, then occupancy should bend upward.

Whether you’re a senior living owner/operator or a solution provider, you need solid answers to these critical questions …

While I am sympathetic to everyone who is simply trying to build their networks and grow their businesses, I am baffled at how terrible the execution is. 

Each of these names can help prospective residents better understand that these communities are not about slowing down …

Perhaps what senior living needs to do is embrace a little weirdness — that rather than attempting to fit in to be just like everyone else …