With 25 years’ experience in senior living under his belt, operations expert and consultant Andrew Badoud believes it’s time to get back to basics — building better relationships. He says if you do the right thing, build trust and relationships with.
Read MoreRosemary Ramsey took her senior living background in a surprising direction, when she founded The Victory Lap, an intergenerational program that benefits both senior living communities and youth about to age out of foster care. She has piloted a…
Read MoreThe “Comm-University” at Pacifica Senior Living in Healdsburg, California, is a program that exemplifies competitive differentiation at its best. It enables the community to forego conventional marketing yet sustain 100% occupancy with a waiting list.
Read MoreGiven that so many seniors can’t afford the average $2,000 to $5,000 per month cost of traditional senior living, Senior Housing Forum — The Podcast seeks to feature as many successful models as we find. In this episode, Garden Spot Communities’ CEO.
Read MoreListen in and discover how Songs by Heart — a twist on sing-along programs — enhances resident engagement and quality of life. Podcast Producer and Co-Host Pam McDonald interviews Jenny Cook, a board-certified music therapist with the Songs by Heart..
Read MoreThe gauntlet has been thrown down: senior living operators have been challenged to maximize their residents’ opportunities for joy — especially given its immense value and benefits. In this episode, SHF Publisher Steve Moran interviews Ingrid Fetell…
Read MoreTom Sanders is a professional photographer and filmmaker with over 15 years’ experience who focuses on capturing portraits of elder — grabbing our attention and suggesting a wealth of experience in their eyes. Tom has two coffee table, photo-essay…
Read MoreIn Part 2 of this episode, we continue our conversation about accountability with culture guru Denise Boudreau-Scott, found and president of Drive. Here she relates a personal story that exemplified how a positive company culture works. And, she…
Read MoreIn Part 1 of this episode Podcast Cohost Pam McDonald and Denise Boudreau-Scott discuss accountability – why it matters in senior living, what it looks like, and how to achieve it by creating positive company culture. Denise is founder and president…
Read MoreDementia care expert Nancy Schier-Anzelmo reveals a “recipe” for providing exceptional care to those in senior living with Alzheimer’s or other dementia. Nancy is a gerontologist, college instructor, highly sought speaker, and principal in the…
Read MoreIn this episode, we continue our interview with senior living sales superstar Paul Peck, who shares his best recommendations for improving occupancy. Here he details the how-to for calculating the numbers needed to reach sales goals, as well as…
Read MoreIn this interview, presented in 2 parts, sales leader Paul Peck details his method for getting to 90% occupancy and beyond. A regional sales director with Pacifica Senior Living and over 15 years’ experience, Paul has guided numerous communities to…
Read MoreSenior Housing Forum, the industry blog you read daily, is proud to announce our podcast will debut on Wednesday, January 16. Our podcast will be co-hosted by Steve Moran and Pam McDonald.
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One cup, one customer and one team member empowered to make the customer feels completely in control
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Is there optimal alignment between your social media, website, print ads, e-mail outreach, blogs, collateral materials, services and sales pitch?
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If anyone had told us we’d have to work at staying connected with Mom, we would have laughed in disbelief.
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Maybe you have seen this video before because it was posted several years ago. I missed it and...
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I have great fascination with people and admiration of companies that deliberately choose a path...
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Splashed around the web is the story of 29-year-old Brittany Maynard who recently...
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I love to listen to music when I run. I have a playlist that has some newer songs, but by and...
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Lori and I crossed paths since fairly early on in the life of Senior Housing Forum. In fact...
Read MoreI have a question to ask you and I want your gut reaction. No over-analyzing allowed! Would you choose to live in your nursing home or assisted living? What was your answer” Was it a sheepish...
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It’s such a simple concept that talent acquisition professionals in long term care sometimes...
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My 86-year-old dad, who traveled to Europe last year and spends hours each day on the Internet,...
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A Long Term Care facility in Toronto, Wexford Residence, has been thrust into the media spotlight...
Read MoreFront Porch is a Southern California-based not-for-profit organization that provides housing and services to seniors. It serves 3,000 seniors in market rate communities and operates 25 affordable senior communities that...
Read MoreI am hoping you will help me write this article!
Early this week I attended the Oregon Health Care Association Annual Convention in Portland. My specific task was to represent Vigil Health Solutions at the trade show. It is a really positive convention because there are many Oregon senior housing communities that have and love the Vigil System. They have consistently found that the system both effectively protects their residents and improves their competitive position in the marketplace.
Read MoreLast week I provided some context as to how Medicare was compelled to implement the new hospital readmission penalties. With this rule change, they have created a great opportunity for skilled nursing facilities and medical model assisted living communities to improve their market position.
Read MoreAccording to Kaiser Health News beginning October 2012, more than 2,000 hospitals will see a penalty of up to 1% for excessive re-admissions. Current statistics show that 1 in 5 Medicare residents are readmitted within 30 days of discharge. This is bad for the patients and expensive for all of us.
Read MoreIn looking at the senior housing industry as a whole and assisted living more specifically, I see four realities:
Read MoreIf your senior housing community is full and you have a deep waiting list don’t bother reading this!The National Investment Center for Senior Housing (NIC) says the current senior housing occupancy rate is 88.6% this is not...
Read MoreOn July 16, 2012 Politico published an article titled “Groups to CMS: Slow down”. Some months ago CMS (Centers for Medicare and Medicaid Services) began to allow states to create “pilot” programs where certain individuals...
Read MoreYou are the executive director of a 100 unit assisted living community. The location and quality of your community are at the upper end of “middle of the pack”. There is too much inventory in the marketplace and you...
Read MoreWhen I sat down to write this article ended up writing two opening paragraphs. I honestly couldn’t figure out which one to use, so you get both.Paragraph OneIn the olden days . . . . there were hospitals, skilled nursing...
Read MoreAccording to USA Today on Friday, July 20, Lays Potato Chip company will take advantage of Crowd Sourcing (the idea that “the crowd” can collectively come up with a better idea) to develop their next great potato chip flavor....
Read MoreSenior Housing Forum is a year old. On June 10, 2011 I published the first article at Senior Housing Forum, Senior Housing, Opportunity or a Sows Ear? That first article, that first week was read by maybe 50 people which...
Read MoreRecently I was in Victoria, BC for meetings at Vigil Health Solutions and we got to telling real life stories about how our dementia care system makes a difference in the lives of residents, communities and staff. Troy...
Read MoreThis is part one of a three part series, that will be published today (Friday), then on Monday and Tuesday of next week.First Things First: No matter what the other side says, life will go on! – If you are a...
Read More“Patients with Alzheimer’s disease face an increased chance of adverse outcomes within one year of being hospitalized . . .”I swiped the headline without apology from this article. . . .Setting The StageLast...
Read MoreVirtually every marketing book and many articles will advise you to tap into your customers Zen. They will tell you to figure out what they want, how they want it delivered and what they are willing to pay for it. ...
Read MoreToday about 10% of the seniors who would benefit from Assisted Living actually live in assisted living communities. The 10% market penetration has not made an appreciable change in the last 10 or 15 years. If that...
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Here are my top 10 positive and negative first impressions after touring 15 senior living...
Read MoreThis article by Michelle Greiner was first posted in a few LinkedIn Groups. It seemed to really compliment Diane Twohy Masson’s current two part series on The Best and Worst Impressions from a Consumers View of...
Read MoreA quick Reminder: My survey on the use of social media by senior housing housing communities is still open and I would appreciate it, if you would participate. Take the survey HERE Miserable useless burden, is...
Read MoreSeveral Months ago I ran a survey on how the Senior Housing Industry. In addition to giving people to in just a few words, describe the benefits they receive from LinkedIn. I have included a sampling of those...
Read MoreLast summer I spent the day doing a white water rafting trip down the South Fork of the American River with Wilderness Adventures. It was a serendipitous set of circumstances that made this happen. Most readers are familiar with...
Read MoreLast week I published an article titled “The Perpetual Problem . . .” in which I wrote about how The Stratford assisted living community in Phoenix developed a very creative program that allowed residents who were...
Read MoreWhen people ask me for advice about what to write it ultimately ends up being a a two part question. The first and perhaps the most difficult is “What should I write about?” or “How do you figure out what to write about” or “I...
Read MoreNext week with I will continue with the series on Content Marketing (part 1, part 2). This week some randomness . . . . .LOOKING BACK My first post blog post was June 10, just six months ago. The first week just a handful...
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This is part 2 in a series on Content MarketingTRADITIONAL MARKETINGTraditional marketing or...
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Lessons to be learned from American Airlines on how NOT TO run a senior housing community!Several...
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I was at the California Association of Health Facilities (CAHF) annual convention for a couple of...
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Joe Paterno the revered winning head coach of Penn State is out along with the school president...
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