A classic Anacin ad from the early days of TV showed a homemaker cooking at the stove when her Mother offered unwanted help by suggesting that she add salt to the dish.
Do you remember this ad and the cultural phenomenon it created?
Read MoreI call 15 to 20 nursing or assisted living facilities each week on legitimate (they are existing customers I support, who want and need to hear from me) business. I may be getting old and cranky, but lately my experiences seem to have gotten dramatically worse.
Read MoreA few weeks ago Long-Term Living published an article titled: “National collaborative will foster innovation in senior housing and financing models”. I was intrigued because Senior Housing Forum is all about conversation and collaboration.
Read More
Part 1 of two part series about the escalating gap between what aging boomers want/expect and what they can afford.
Read MoreThis article was written from a skilled nursing perspective but should be a must read for anyone providing housing and services to seniors.
It is often said that you cannot teach an old dog new tricks, but that is not totally true. You can teach an old dog new tricks; it’s just extremely difficult. In the case of this old dog, it took a near-death experience. . . .
Read More
1. What is true in social media today won’t be true tomorrow. This means that even if your social media campaign is working right now it will not continue to work in the same way. Even worse, it is possible that what works today could kill you tomorrow.
Read MoreYou are the executive director of a 100 unit assisted living community. The location and quality of your community are at the upper end of “middle of the pack”. There is too much inventory in the marketplace and you...
Read MoreWhen I sat down to write this article ended up writing two opening paragraphs. I honestly couldn’t figure out which one to use, so you get both.Paragraph OneIn the olden days . . . . there were hospitals, skilled nursing...
Read MoreSenior Housing Forum is a year old. On June 10, 2011 I published the first article at Senior Housing Forum, Senior Housing, Opportunity or a Sows Ear? That first article, that first week was read by maybe 50 people which...
Read More“Patients with Alzheimer’s disease face an increased chance of adverse outcomes within one year of being hospitalized . . .”I swiped the headline without apology from this article. . . .Setting The StageLast...
Read More
A few weeks ago I ran a survey that took a look at Senior Housing and Social media. Here are...
Read MoreToday about 10% of the seniors who would benefit from Assisted Living actually live in assisted living communities. The 10% market penetration has not made an appreciable change in the last 10 or 15 years. If that...
Read More
