A few weeks ago I got an email from Chuck Bongiovanni, the founder of CarePatrol — a franchise senior living referral system, saying he had a breaking story for me, and he is right.Read More
Tag: a place for mom
Local California senior living referral agencies persuaded California State Senator Mendoza to sponsor a “consumer protection bill” that would protect consumers from “Unscrupulous Elder Care Referral Agencies”.Read More
APFM has done a fantastic job convincing you, the senior living operators, that they are indispensable.…so much so that some of you barely even wince anymore, writing those HUGE checks!Read More
I spent some time talking to Jonathan and Isabelle about their new venture, LivingPaths.Read More
Proceed with caution before outsourcing your Search Engine Marketing (SEM), including Pay Per Click, to third parties.Read More
Last Sunday evening I published the first part of this two part series titled Redemption or getting their claws more deeply embedded? – A Place for Mom launches a new consumer review site it was based exploration of the website...Read More
Every senior community manager knows that on-line lead generation is important and, at the same time, most feel like they are on the losing side. You and your community can be on the winning side.Read More
The whole on-line lead generation thing is a convoluted, sucky mess.
Some questions on the way to sorting it out:
- Does it work?
- Is it worth the money?
- Am I giving up ground to my competitors, if I don’t use paid directory listings?
- If I am giving up ground, how much?