Leverage AARP’s Marketing Secrets to Grow Your Occupancy
Which community operators are going to be the first to toss the old nursing home sales manuals and start marketing like AARP?
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Tag: sales and marketing
The Impending Staffing “Armageddon”: How You Can Survive (and Win)
An upcoming webinar co-hosted by G5 and Senior Housing Forum, will delve into this staffing “Armageddon”, the anticipation of which is keeping industry leaders awake at night.
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Here’s the Person You Need to Hire to Super Charge Your Sales
A key quality of a great salesperson is a “natural curiosity” about people and an authentic interest in what they have to say.
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Why Sales is So Bad at Selling “Trust”
“If someone you’re trying to influence doesn’t trust you, you’re not going to get very far.”
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Better Hope Your Competitors Are Not Doing This
Thereasa Roy, Product Marketing Manager for G5, has laid out the seven marketing “fundamentals”. How many do you have covered?
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The Article Headline Made Me Want to Cry
Some number of days ago Dan Hutson of Cornerstone Affiliates posted on Facebook an article from marketing week.
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10 Positive First Impressions When Visiting Senior Living Communities
What first impressions are your senior living staff and community giving out?
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How You Can Get Prospects Who Don’t Need to Move . . . To Move
We’re still focused on the 5% “need driven” prospects, but the real question is how do we sell to the remaining 95%?
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Do Your Employees Know What Makes You Different?
You need to figure out with some specificity what makes each facility, each community, each organization different. You need to create “Your Story” and you need to do it now!
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Is This the Biggest Senior Living Prospect Challenge?
Alexandra Fisher clarifies if it is really possible to sell seniors a lifestyle change before they are forced to make it.
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Why You Should Tell Every Single Prospect Not to Move
If ever there was a selling situation that cries out for a fresh approach, it’s senior living.
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Senior Housing Forum on Tour: To Name or Not Name
Usually when I show up unannounced for a tour, by the time I am done with the tour I know whether or not I am going to name the community . . . this time, it wasn’t so clear.
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