What You Can Learn from the Alexa “Loretta” Ad
The messaging of this ad that made it memorable. It wasn’t just a pull on the heartstrings. It had intelligence.
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Tag: advertising
I Want This Video to be Made for Senior Living: Total Cost $130
Every single one of you has a story, most of the best stories are simple and may not even feel that big.
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The Most Interesting Man In The World and Senior Living . . .
I met the most interesting man in the world. Can we find the most interesting man in senior living?
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Wouldn’t This Make A Fricken Awesome Senior Living Commercial?
A fun inspiration from Airbnb. Can we do this in senior living or are we too risk-averse?
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A Place For Mom Says Senior Living Foresight Gets It Wrong . . .
I applaud APFM for taking the time to respond
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Is A Place for Mom and Joan Lunden Destroying Public Perception?
TV ads are doing huge damage to senior living
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What Fireworks Stands and Senior Living Have in Common
There is one on every corner and they all look more or less the same.
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3 Core Principles for Successful Senior Living Advertising
Adherence to these three principles will result in successful advertising for your community.
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They’re Easy, They’re Cheap, and They’re Turning People Off
“Easier and cheaper” may be undermining all the hard work you have done to make sure your website is optimized for SEO and has the right “calls to action.”
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Secrets You Can Use to Create Shareable Social Content on Facebook
When combined with Twitter and Instagram, Facebook accounts for 96.4% of social sharing.
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6 STEPPS for Getting People Talking About Your Community
What can you do to improve your odds?
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Secrets for Winning Prospective Residents’ Hearts
Aging is not for sissies…
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