Paulwflowers, Author at Senior Living Foresight

How Would Yogi Berra Market Senior Housing?

Posted by Paulwflowers | Dec 16, 2016 | Sales & Marketing | 0 |

The late, great Yogi Berra once said: “If you don’t know where you’re going, you might end up some place else.” When it comes to marketing senior housing, maybe Yogi was on to something.

What The Heck Does “Value Proposition” Really Mean Anyway?

Posted by Paulwflowers | Aug 17, 2016 | Sales & Marketing | 0 |

When considering what makes a strong value proposition, start by recognizing there is a problem with the word “value.” It is one of the most overused terms in advertising. After all, what makes something “a value” is really in the eye of the beholder.

Tips for Target Marketing Respite Care to the ‘Sandwich Generation’

Posted by Paulwflowers | Jul 28, 2016 | Sales & Marketing | 0 |

The potential value of respite care is intensified for “Sandwich Generation” caregivers – that cohort of middle-aged adults who are sandwiched between care responsibilities for young kids and aging parents at the same time.

Inconvenient Truths about Social Media and Seniors

Posted by Paulwflowers | Apr 25, 2016 | Sales & Marketing | 0 |

Despite all the attention given to social media, it is not the magic bullet for communicating with – or marketing to – seniors.

Secrets You Can Use to Create Shareable Social Content on Facebook

Posted by Paulwflowers | Mar 25, 2016 | Sales & Marketing | 0 |

When combined with Twitter and Instagram, Facebook accounts for 96.4% of social sharing.

6 STEPPS for Getting People Talking About Your Community

Posted by Paulwflowers | Mar 22, 2016 | Sales & Marketing | 0 |

What can you do to improve your odds?

The Consumer Journey: How Your Next Resident Gets To Your Assisted Living Community

Posted by Paulwflowers | Jul 16, 2015 | Sales & Marketing | 0 |

Serve up the right communication to help move your prospect along his or her journey to your community.

Have You Thought About Clever Ideas to Reach Nursing Home Consumers?

Posted by Paulwflowers | Jun 17, 2015 | Sales & Marketing | 0 |

Beyond the challenge of delivering different messages to various audiences, there is the additional challenge of delivering those messages efficiently.

Aging Eyes & Declining Dexterity: Overcoming Physical Obstacles When Advertising to Older Adults

Posted by Paulwflowers | Jun 8, 2015 | Sales & Marketing | 0 |

When you think about it, there is little downside to making a marketing message easier to access, whether the target is seniors, millennials, or anyone in between.