I am thinking requesting a tour at 5 pm on a Sunday afternoon may not be quite fair, but I did.

I think I need to be gentle here . . .

After two weeks straight of traveling, I spent this past week catching up on old stuff and taking care of new business.  I was behind the eight ball, but needed some “get outside” time today (Sunday).  I took care of that by doing a 5 mile hike with my 85 year old dad (gotta brag on him a little) and my dog. All of that meant not getting out to do my Senior Housing Forum On Tour thing until 5 pm today. I tried visiting two 40-70 unit Assisted Living /  Memory care communities and found locked doors at both.  After ringing the doorbell twice at the first community someone came and opened the door to let me in. It was hard for her, she was helping to serve dinner and had to break away to answer the doorbell. She opened the door and immediately headed back to her duties.  I had to stop her to ask if I could get some information about the community.   She said Monday through Saturday and maybe Sunday mornings would work, but that there were no managers available right then. I confess that after finding no way to get into the second building, I didn’t try very hard, I just gave up and went home.

Being Fair

Senior communities can’t and shouldn’t have marketing people in the building 24/7 and I think if there were ever a time to not expect prospects it would be a Sunday evening at supper time.  That being said . . . .

  • If I were a real prospect looking late Sunday afternoon I would probably not be particularly surprised to find no one to show me around.  Many businesses, maybe even most, close early on Sunday evenings because they have figured out being open is a money losing proposition.

If I had a real need, been a real prospect I would come back the next day or the day after.

  • On the other hand I can see a daughter coming off a trying weekend of caring for a loved one with dementia and at the end of her rope making the decision to go out and see what she can find before heading to work on Monday morning.
  • Finally and kind of my biggest gripe is this:  Why is it that operators do zero training on what to do or say to someone  who comes looking for a tour or information at off hours?  I was not even asked my name or phone number.
  • While perhaps not necessary, always having someone trained to provide some basic information or to at least take a name and phone number could be the tie breaker that means getting a new resident or not.  I find myself wondering what is that training or lack of training worth?  $35,000 to $70,000 for each resident lost or gained.

I will try both of these buildings at more reasonable times this coming week.

Steve Moran
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