Sage Age is a highly respected leader in senior living strategic marketing and sales consultation services. Proven experience strengthened by strategic marketing and sales excellence, creativity and a proactive approach provides our client partners with successful marketing and sales efforts. For over 20 years, we have partnered with senior living lifestyle clients who desire to efficiently and effectively assess, introduce, market and ultimately successfully achieve desired sales and occupancy goals.

Sage Age Strategies provides comprehensive strategic marketing and sales services, including consultation, project/market feasibility assessment and research, strategic planning, marketing and sales planning and implementation and sales training, as well as advertising, public relations, media management and related creative support services for all stages of a lifestyle product development.

Articles Related to Sage Age Strategies

How To Track the ROI of Your Social Media How to Track the ROI of Your Social Media by Susan Saldibar Posted in: Editor's Pick 2, Sales & Marketing - The usefulness of social media is proven time and time again . . . If you know how to leverage… ...
Your Facebook Ad Conversions Suck (and Here’s Why) Your Facebook Ad Conversions Suck (and Here’s Why) by Susan Saldibar Posted in: Sales & Marketing - Do your ads suck? Is your sales team that bad? Probably not. Here are four things to help leverage your… ...
If You Don't Do This, Google Could Do Horrible Things To You! If You Don’t Do This, Google Could Do Horrible Things To You! by Susan Saldibar Posted in: Sales & Marketing - Every scrap of content you put online can move you up the competitive totem pole. But only if you’ve deployed… ...
Families and Prospects Crave This Now More Than Ever! Families and Prospects Crave This Now More Than Ever! by Susan Saldibar Posted in: Sales & Marketing - Communities desperately needed to show all the great stuff they were doing to stay safe. Seven-plus months into the pandemic.… ...
37 Ways to Make Your Sales Efforts Ignite! 37 Ways to Make Your Sales Efforts Ignite! by Susan Saldibar Posted in: Sales & Marketing - Want to up your sales game? Here are 37 quotes from senior living marketing experts demonstrating 37 years of wisdom.… ...
Your Prospects Want to Come Back! But . . . Your Prospects Want to Come Back! But . . . by Susan Saldibar Posted in: Sales & Marketing - This pandemic has robbed us of a sense of certainty. And yet, among all the uncertainty, a survey uncovers some… ...
The Perfect Strategy for Coming Back From COVID-19 The Perfect Strategy for Coming Back from COVID-19 by Susan Saldibar Posted in: Sales & Marketing - You've been doing everything possible to stay COVID-free. And, now you are expected to begin to open up doors and… ...
Where are you? If You Are Not Here, You Are Losing Leads by Susan Saldibar Posted in: Sales & Marketing - Are you where you need to be on social media? Are you consistently sharing messaging and content that engages visitors… ...
Social Media What the Rule of Thirds Means to You by Susan Saldibar Posted in: Sales & Marketing - In today’s world, lack of social media savvy can slow down or sideline even the best senior living communities. Here… ...
5 COVID-19 Check Points: Are You Doing These? 5 COVID-19 Check Points: Are You Doing These? by Susan Saldibar Posted in: Sales & Marketing - A great opportunity to demonstrate responsiveness and to educate and engage your online audience. ...
5 Communications “Musts” for Extraordinary Times by Susan Saldibar Posted in: Sales & Marketing - Tools right at our fingers to build an authentic conversation. ...
What You Can Learn from the Alexa “Loretta” Ad by Susan Saldibar Posted in: Sales & Marketing - The messaging of this ad that made it memorable. It wasn’t just a pull on the heartstrings. It had intelligence. ...
Your Closet Isn’t Big Enough to Hold My Pain! by Susan Saldibar Posted in: Sales & Marketing - It’s not about relationships—ah the blasphemy!—there I’ve said it! ...
Your Facebook Post is Now Dead and Buried! What You Can Do About It by Susan Saldibar Posted in: Sales & Marketing - The latest ins and outs of social media posting, with a focus on things that everyone can basically understand and… ...
Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy! by Susan Saldibar Posted in: Sales & Marketing - If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job… ...
Don’t Create Another #Hashtag Until You Read This! by Susan Saldibar Posted in: Sales & Marketing - Hashtags can take on all kinds of meaning and evoke all kinds of emotions these days. But when hashtags are… ...
Are Facebook “Likes” Going Away? Should You Care? by Susan Saldibar Posted in: Sales & Marketing - Facebook is testing out removing that little counter that shows how many “likes” a post gets. Could the removal of… ...
I Actually Didn’t Mean to Say That . . . by Steve Moran Posted in: Leadership - This should be the aspiration of every leader at every level. ...
Jaw Dropping Reality, Courtesy of Pew Research! by Susan Saldibar Posted in: Sales & Marketing - Many communities remain shackled to old ways ...
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sales growth This System Will Make Your Salespeople Better and Increase Move-Ins by Susan Saldibar Posted in: Sales & Marketing - There is a new sales program being rolled out by Sage Age Strategies that senior living leadership should know about.… ...
disrupt1 These Things Will Disrupt Your Sales . . . In the Best Way! by Susan Saldibar Posted in: Sales & Marketing - Two new products which are re-shaping the way we approach marketing and sales! ...
Atlantic Ocean view Is Delight Our Massive Senior Living Failure? by Steve Moran Posted in: Life Enrichment - The last few weeks I have been thinking about delight and joy. ...
business women1 Is the Future of Senior Living a “Woman” Thing? by Susan Saldibar Posted in: Empower Initiative, Leadership - Just like that, Women’s History Month is almost over. Come and gone. Did you even know about it? ...
social media Doing This Will Give You Extraordinary Turnout for Your Marketing Event by Susan Saldibar Posted in: Sales & Marketing - The power of using social media for event promotion is limitless and yet it's shocking how relatively little effort senior… ...
takeover Want a Better 2019? Stage a “Takeover”! by Susan Saldibar Posted in: Employee Engagement, Sales & Marketing - Establish your goals, specify your implementation plans, and identify the baseline engagement metrics you will use to gauge and compare… ...
Livin' the Dream image (2) This Community’s Program is a Home Run! by Susan Saldibar Posted in: Life Enrichment - This program gave 92-year-old Bud Woodbury the ride of his dreams. ...
giving tuesday1 This One Day Should Last All Year by Steve Moran Posted in: Life Enrichment - November 27th is “Giving Tuesday” . . . are you prepared? ...
bus stop (2) Twilight Zone? No, It’s Much Better! by Susan Saldibar Posted in: Life Enrichment - Innovation, creativity, and a willingness to think outside the box could be what’s needed by community operators to survive and… ...
purpose Alzheimer’s “Search for Meaning”: Here’s Who Gets It Right by Susan Saldibar Posted in: Leadership - It’s about finding a sense of purpose and meaning in everything you do. ...
digital marketing sage age What You Don’t Know WILL Hurt You: Q&A on Digital Marketing by Susan Saldibar Posted in: Sales & Marketing - In today’s world, digital marketing is the cornerstone of effective marketing. It’s important to get it right! ...
no vacancy1 Why is This Community at 100% Occupancy with a Waitlist? by Susan Saldibar Posted in: Sales & Marketing - Could this be the key to what senior care needs to stay vital and relevant? ...
lurking danger (2) Sitting and Waiting to Ruin Your Community by Susan Saldibar Posted in: Sales & Marketing - Never let a negative review go unanswered. ...
social media5 What To Do About Facebook Now by Susan Saldibar Posted in: Sales & Marketing - Some good may come out of the debacle as Facebook doubles down on its efforts to improve security and make… ...
photographer You Will Not Believe What Resident Photos and Videos Are Proven to Have the Highest Impact by Susan Saldibar Posted in: Sales & Marketing - Instead of hiding residents with disabilities, bring them out from the shadows and celebrate their stories and lives! ...
PR How PR Can Be Your Monster Tool for Success by Susan Saldibar Posted in: Sales & Marketing - Public relations might be seen in a negative light by some, but that’s mainly because so many are unclear about… ...
lead generation 1 Take Our Survey — What Is the Future of Paid Online Lead Generation? by Steve Moran Posted in: Sales & Marketing - There is nothing more coveted in senior living than the perfect senior living lead. ...
bad leaders (2) No One Sets Out to be a Bad Leader by Susan Saldibar Posted in: Leadership - No one sets out to be a bad leader . . . and who can disagree? Yet, they do exist.… ...
walk the talk (2) “Mrs. Strategy” Knows How to Walk Her Talk by Susan Saldibar Posted in: Leadership - It’s rare to see a strong leader, especially in this industry, bring in another strong leader to challenge them and… ...
conveyor belt Why Your Leads Keep Dropping Off the “Conveyor Belt” by Susan Saldibar Posted in: Sales & Marketing - Treating leads like an assembly line can be a lethal mistake in an industry such as senior care where each… ...
measure success (2) You Say You’re Successful? Okay, Define “Successful” by Susan Saldibar Posted in: Leadership - Faith Ott describes two key areas she covers when she meets with successful communities who are seeking future success. ...
story If Brookdale Can Get This Right… by Susan Saldibar Posted in: Leadership - At any given moment, your community probably has 50 or more stories. How many are you sharing? ...
death birth The Death of Auto Response, The Birth of . . . by Susan Saldibar Posted in: Sales & Marketing - What’s so bad about auto response? Nothing . . . if the year was 1999. ...
my way highway (2) Think Like Me, Talk Like Me: Beating Your Social Competition by Susan Saldibar Posted in: Sales & Marketing - How can senior living communities get better at producing Social Media content that “gets into the hearts and souls” of… ...
website metrics 5 Website Metrics You Absolutely Must Care About by Susan Saldibar Posted in: Sales & Marketing - When the SEO/web team isn’t working hand in hand with the marketing team, neither has a complete picture of how… ...
website error (2) How to Totally Screw Up Your Beautiful Website! by Susan Saldibar Posted in: Sales & Marketing - How can you completely screw up everything you’ve worked so hard to pull together? ...
stock photos They’re Easy, They’re Cheap, and They’re Turning People Off by Susan Saldibar Posted in: Sales & Marketing - “Easier and cheaper” may be undermining all the hard work you have done to make sure your website is optimized… ...
pay per click 2 Ways to Drive Great Results from Pay-Per-Click — Plus a Google AdWords Update by Susan Saldibar Posted in: Sales & Marketing - Proceed with caution before outsourcing your Search Engine Marketing (SEM), including Pay Per Click, to third parties. ...
subversive (2) Subversive Senior Living — A New Company by Steve Moran Posted in: Development - The current is changing... ...
leads1 How Fast is Your Lead Speed? by Susan Saldibar Posted in: Sales & Marketing - We have a cheat sheet and we're willing to share. ...
creative design Want to Convert More Leads with Your Content? 3 Tweaks to Success by guestcontributor Posted in: Sales & Marketing - Content may be King... but Creative Design is Queen! ...
dashboard Your Total Performance Picture Just Changed: Did You See It? by Susan Saldibar Posted in: Sales & Marketing - Marketing for senior living communities can be complicated to say the least. ...
KPI Your Total Performance Picture Just Changed: Did You See It? by Susan Saldibar Posted in: Sales & Marketing - Don't blink! You don't want to miss this! ...
technology Compete to Win in 2016: 5 Places to Put Your Marketing Dollars by Susan Saldibar Posted in: Sales & Marketing - Technology vs Marketing -- Do you know what you need to keep up? ...
rocking chair (2) “Aging in Place” . . . Why I Hate that Term! by billmcclain Posted in: Sales & Marketing - Great concept… terrible term! ...
Marketing Strategic Pricing in Senior Living: You Gotta Know the Territory! by Susan Saldibar Posted in: Sales & Marketing - 5 simple steps to create your own personalized marketing strategy! ...
digital marketing1 Killer Digital Marketing Platforms Will Soon Be Snagging Your Leads . . . by Susan Saldibar Posted in: Sales & Marketing - Old school lead generation and management processes are getting kicked to the curb by integrated digital marketing platforms ...
hands Is Your Team Helping or Hurting Your Occupancy? by guestcontributor Posted in: Sales & Marketing - By creating a strong platform for consistently excellent service experiences for your prospects and existing clients, you can create a… ...
youngerself It’s Friday . . . Not So Heavy: If You Could Go Back In Time . .. And More by Steve Moran Posted in: Leadership, Life Enrichment, Sales & Marketing - It’s Friday . . . Lightening up just a bit: If you could go back in time . .. and… ...
28830703_m Identify Your Highest Value Prospects by John Gonzales Posted in: Sales & Marketing - So often we feel the solution is more leads and we forget to shop the existing database. ...
370423_m How Often Should You Reevaluate Your Sales and Marketing Program? by Steve Moran Posted in: Sales & Marketing - I almost wrote this piece under a pseudonym because the initial subject matter put my safety at risk . .… ...
7163643_m Are you sitting on a pile of gold, or a pile of garbage – Do you even know? by John Gonzales Posted in: Sales & Marketing - Over the many years I’ve spent in senior housing, I cannot tell you how many times I’ve had discussions about… ...
DEFRAG Does your Marketing Strategy Need to be Defragmented by Sage Age Posted in: Sales & Marketing - Is there optimal alignment between your social media, website, print ads, e-mail outreach, blogs, collateral materials, services and sales pitch? ...
11983649_s-300x225 Faith Ott on Leadership and the Future of Senior Living by John Gonzales Posted in: Leadership - We recently had the opportunity to interview Faith Ott, President and Executive Consultant for Sage Age Strategies, about her perspectives… ...
INC-5000-300x211 Sage Age Strategies — One of America’s Fastest Growing Companies by John Gonzales Posted in: Development, Leadership, Sales & Marketing - Sage Age Strategies: Fantastic growth puts them on the INC 5,000 list. ...
social-image How to Optimize Your Social Environment via Social Media to Grow Census by Steve Moran Posted in: Development - Three questions for every growth oriented senior living community ...
11691261_s You’re Moving Where, Mom? by John Gonzales Posted in: Sales & Marketing - Recently, my mother-in-law moved from Seattle, Washington – where she had lived for the last 20 years - to Sun… ...
remarketingarrow-e1402264666545-300x163 Online Marketing: Ready, Aim, Fire! Repeat as Necessary by John Gonzales Posted in: Leadership - It is an evolution of online marketing, and you should be using it. ...
300x114x2013GAPlatinumWinnerPNG_0 Sage Age Strategies Wins Big by Steve Moran Posted in: Sales & Marketing - The Generations Award is an international competition focused on excellence in senior marketing. Sage Age Strategies a Senior Housing Forum… ...
excellence_2013 Senior Housing Forum Congratulates Sage Age Strategies by Steve Moran Posted in: Sales & Marketing - Congratulations to Sage Age Strategies for taking home seven awards in two different competitions. ...
Decision-Maker New Habits of Old Decision-Makers by John Gonzales Posted in: Sales & Marketing - The way these increasingly influential baby boomers seek out and research potential communities for their parents is vital to staying… ...
Short-Term Why Short-term Sales Goals can Kill You by John Gonzales Posted in: Leadership - Getting your senior community full takes both short-term and long-term strategies. It is easy to get let short-term goals get… ...
14252823_s Hummingbird and Senior Housing Marketing by John Gonzales Posted in: Sales & Marketing - Google is quietly changing the way it presents search results using a new smart and intuitive algorithm aptly called, “Hummingbird.”… ...
30x42-diagramplan-060513 Abe’s Garden – the first national center of excellence for Alzheimer’s Disease by Steve Moran Posted in: Development, Life Enrichment - Alzheimer’s disease is a hot topic and for good reason: The number of new cases being diagnosed each day is… ...