HELPFUL RESOURCES
EDITOR’S PICKS
The Cost of Inaction: Delaying Finance Outsourcing
If your finance team is feeling the strain — or if you’re simply curious about how outsourcing could help — you don’t have to figure it out alone.
Who Should Be Innovating In Your Organization?
The most successful innovation leaders don’t say “follow me” — they say “I believe in your vision. How can I help make it happen?”
Richard Branson’s One-Sentence Business Revolution
In Branson’s world this means leaders need to genuinely care about people and they need to hire people who genuinely care about people.
TECHNOLOGY
AI and the Law
Politicians love calls for legislation in the midst of controversy, and immediately there were hearings. That’s where we are. There’s no settled law for AI.
AI and Wisdom
For CEOs, who may be grappling with AI, evaluating AI can be like finding human talent. Choosing an AI approach is also a talent search.
The Promise of AI in Senior Living Is Not Dazzle — It Is Time
The best AI in senior living may not be the one that dazzles at a conference. It may be the one that gives a caregiver five more minutes at the bedside.
DEVELOPMENT
CCRC Alternatives Are on the March
The attraction of villages is that they are not outright alternatives to assisted living models. Instead, villages can complement and support a CCRC.
What The Industry Is Talking About
As demand hits historic highs, the future of senior living belongs to next-gen operators blending hospitality with cutting-edge data and AI.
Getting Old Is Not as Great as We Pretend It Is!
People don’t move into senior living communities because they’ve decided it’s a great lifestyle choice. They move in because something has changed.
EMPLOYEE ENGAGEMENT
Revolutionizing Your Resident and Team Experiences at Zero Cost
The right question is, “What would your team do with their time if the friction got out of the way?”
It Seems Obvious, but Which Would You Choose?
Imagine this scenario … You have been interviewing like crazy, frustrating, but out of the blue, you end up with two amazing offers on the table …
Stillness As Strategy: Slowing Down Can Improve Care
Stillness practices, including Tai Chi, come from a being mode. And the being mode is where teams recover.
LEADERSHIP
A Fresh Start at Brookdale
As a shareholder and senior living resident, I’ve long had an interest in Brookdale Senior Living. I bought in many years ago when the stock was at $37.
The Most Brilliantly Insane Leadership Pay Structure
Here is how it works at Texas Roadhouse. The restaurant manager is required to invest $25,000, and they get 10% of profits, plus stock in the company.
The Three-Word Question That Unlocks Your Team
You know your people. You know their names, their roles, maybe their kids’ names. But do you actually know them?
LIFE ENRICHMENT
Your Friend Circle Is Shrinking. And Nobody Is Talking About It.
This is what senior living marketing almost never says out loud: Your friend circle is shrinking. And making new close friends at this stage is really hard.
When Words Fail, Photography Tells the Story of Dementia
Leah’s photographs remind us that dementia care is not only about safety, medication, bathing, meals, or activities. It is about ordinary human moments.
Senior Living Is a People Business
We can get so caught up in financing issues or development opportunities that it can be easy to lose sight of the primacy of people.
SALES & MARKETING
The Shocking Carriage Driver Story
The Transport Workers Union did not go quiet. They named the specific failure, they named the consequence, and they said this is not who we are.
CCRC Alternatives Are on the March
The attraction of villages is that they are not outright alternatives to assisted living models. Instead, villages can complement and support a CCRC.
You Can’t Market Your Way Out of a Bad Product
If a healthy, active, socially engaged 70-year-old moved in tomorrow, would the day you’re offering them actually be compelling?
FORESIGHT RADIO
S8E11- How AI Is Solving Senior Living’s Biggest Hiring Challenge | Raphael Rubens, Founder of Candid
“I hope we’re a destination people want to come to and don’t feel like they have to.”
FORESIGHT TV
Navigating Scale, Growth, and Resident Trust
Lisa Hawthorne, CEO of Willow Valley Communities and Steve Moran discuss the realities of leading a nationwide destination community.