HELPFUL RESOURCES
EDITOR’S PICKS
The Cost of Inaction: Delaying Finance Outsourcing
If your finance team is feeling the strain — or if you’re simply curious about how outsourcing could help — you don’t have to figure it out alone.
Who Should Be Innovating In Your Organization?
The most successful innovation leaders don’t say “follow me” — they say “I believe in your vision. How can I help make it happen?”
Richard Branson’s One-Sentence Business Revolution
In Branson’s world this means leaders need to genuinely care about people and they need to hire people who genuinely care about people.
TECHNOLOGY
AI and Wisdom
For CEOs, who may be grappling with AI, evaluating AI can be like finding human talent. Choosing an AI approach is also a talent search.
The Promise of AI in Senior Living Is Not Dazzle — It Is Time
The best AI in senior living may not be the one that dazzles at a conference. It may be the one that gives a caregiver five more minutes at the bedside.
Unexpected Change in Sales Compensation
Could a high-tech approach and a creative marketing presence be the catalyst to move senior living out of the institutionalization shadows?
DEVELOPMENT
CCRC Alternatives Are on the March
The attraction of villages is that they are not outright alternatives to assisted living models. Instead, villages can complement and support a CCRC.
What The Industry Is Talking About
As demand hits historic highs, the future of senior living belongs to next-gen operators blending hospitality with cutting-edge data and AI.
Getting Old Is Not as Great as We Pretend It Is!
People don’t move into senior living communities because they’ve decided it’s a great lifestyle choice. They move in because something has changed.
EMPLOYEE ENGAGEMENT
Revolutionizing Your Resident and Team Experiences at Zero Cost
The right question is, “What would your team do with their time if the friction got out of the way?”
It Seems Obvious, but Which Would You Choose?
Imagine this scenario … You have been interviewing like crazy, frustrating, but out of the blue, you end up with two amazing offers on the table …
Stillness As Strategy: Slowing Down Can Improve Care
Stillness practices, including Tai Chi, come from a being mode. And the being mode is where teams recover.
LEADERSHIP
Break the Invisible Wall
Today, focus on solutions to the biggest and hardest problems using a tool called ‘The Worst Ideas First.’
The 13 Bullet Points That Went Nowhere
The knowledge was never the problem. The problem is what happens, or doesn’t happen, in the week after the conference ends.
Finding Talent Hidden in Your Own Organization
The most important task of a leader is to find, motivate, advance, and reward talent. It’s talented people who determine how well the mission is fulfilled.
LIFE ENRICHMENT
What’s Your Trophy? Do You Even Have One?
Food should be the trophy. Not just eaten. Felt. Experienced. What’s the trophy in senior living or whatever your business is?
What Sun City Got Right And Senior Living Forgot
The key insight from Sun City isn’t the golf courses. It’s the aspiration. It’s the sense that moving there is a move to something not away from something.
Stagnant Jobs and False Stability
The antidote to job stagnation is to break free from corporate seduction and to treat your career as your primary business challenge.
SALES & MARKETING
The Shocking Carriage Driver Story
The Transport Workers Union did not go quiet. They named the specific failure, they named the consequence, and they said this is not who we are.
CCRC Alternatives Are on the March
The attraction of villages is that they are not outright alternatives to assisted living models. Instead, villages can complement and support a CCRC.
You Can’t Market Your Way Out of a Bad Product
If a healthy, active, socially engaged 70-year-old moved in tomorrow, would the day you’re offering them actually be compelling?
FORESIGHT RADIO
S8E10-Senior living marketing is changing fast. The question is: Are we changing with it?
“I hope we’re a destination people want to come to and don’t feel like they have to.”
FORESIGHT TV
Aligning Leadership for Senior Living Success
Bailey Beeken of SMASH, joins Steve Moran to discuss how operators are successfully reimagining the relationship between census and revenue.