HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
What Senior Living Misses About Resident Tech
The underlying message is clear: older adults aren’t “behind.” They’re exploring — when the on-ramp is built for them.
Learning From Fiction
With the right sensitivity to full disclosure, these emerging AI tools can be very powerful. They also have the potential to mislead.
Innovation For Cognitive Decline
One of the more perplexing challenges of our increased longevity is the growing problem of people with impaired cognition.
DEVELOPMENT
Rural America Could Solve Senior Living’s Affordability Crisis
The benefits for potential residents are obvious — a great living experience at a much lower cost. For the industry, the list is long…
Communal Origins of Senior Housing
Senior housing has become a business, which makes it easy to forget its beginnings in grassroots efforts by communities of faith.
Senior Living Franchising
There is a potential for franchising to supplement today’s senior living capital. And the concepts may inspire new thinking about how we age in America.
EMPLOYEE ENGAGEMENT
I Bet You Didn’t Know …
You spend so much time at work. The same is true with your team members. How much do you really know about them — who they are, what they do?
Learned the Hard Way
Teams get stuck because they keep bumping into the same walls that everyone else already figured out how to get over — they just never said so out loud.
Are You the One Killing Your Culture?
The better question is, how do your leaders make people feel when they walk through the door every morning?
LEADERSHIP
Never Have a Worthless Meeting Again
Most meetings end in conversation. Very few end in action. There’s a difference, and it matters more than most leaders realize.
Education and Training: Leadership Basics
Learning is lifelong and never stops, whether it is credentialed by the awarding of degrees or merely provides the basis for more effective leadership.
The Leaders Who Can’t Be Wrong Are the Most Dangerous Ones
The problem is that all of us who are leaders have blind spots: things we get wrong, things we could be better at, things we miss.
LIFE ENRICHMENT
Opening Doors of Hope
The opportunity is to create places where people can say, “I could move there. I could grow there. I could still be me there.”
What Do Residents Want?
What do residents want? They want to be seen. They want to matter. They don’t want to be a nuisance that the corporate office keeps under control.
Family Business: Why Not Collaborate?
Family-run senior housing enterprises tend to emphasize the resident experience long before tax status. Family reputation is at stake.
SALES & MARKETING
Tours Are Theater. Families Still See The Truth.
For nearly twenty years, one thing has felt inevitable: when boomers reach “old age,” senior living demand will surge. And yet …
Vicarious Vendor Experience
It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.
Why Your Social Media Strategy Is Failing (And How to Fix It)
Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …
FORESIGHT RADIO
S8 Episode 8 — Why Where You Live Shapes How You Age with Ryan Frederick
Longevity strategist, author, and place-planning expert Ryan Frederick explores why “place” may be the most overlooked factor in healthy aging.
FORESIGHT TV
Disrupting the Script: Why Senior Living Needs Raw Authenticity
Steve Moran and Peter Murphy Lewis explore how storytelling can humanize the caregiving experience for residents, families, and staff.