HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
Innovation For Cognitive Decline
One of the more perplexing challenges of our increased longevity is the growing problem of people with impaired cognition.
A Chief Elder Officer’s Plan To Fix Home Care’s Broken Math
Neal shares a big, spicy idea for senior living: don’t just sell tech into communities — build a community that is tech-native from the start.
Are Staffing Ratios Intelligent?
Mandated staffing ratios ignore the potential of emerging technologies. Let’s instead improve the quality, convenience, and effectiveness of all we do.
DEVELOPMENT
Communal Origins of Senior Housing
Senior housing has become a business, which makes it easy to forget its beginnings in grassroots efforts by communities of faith.
Senior Living Franchising
There is a potential for franchising to supplement today’s senior living capital. And the concepts may inspire new thinking about how we age in America.
Solving The Loneliness Epidemic
But if you’re one of the millions who struggle with this, know that it can and will get better. You just have to make the call.
EMPLOYEE ENGAGEMENT
I Bet You Didn’t Know …
You spend so much time at work. The same is true with your team members. How much do you really know about them — who they are, what they do?
Learned the Hard Way
Teams get stuck because they keep bumping into the same walls that everyone else already figured out how to get over — they just never said so out loud.
Are You the One Killing Your Culture?
The better question is, how do your leaders make people feel when they walk through the door every morning?
LEADERSHIP
I Am So Cool …
I have 31,475 followers on LinkedIn. But followers and impressions can easily become vanity metrics that feed one’s ego and nothing else.
Dirty Jobs Insanity
When the corporate team shows up to rake leaves, they aren’t just giving labor. They are entering someone else’s world.
What’s Your Business Model?
Could following the abstemious values that have guided Aldi help senior living better fulfill the industry’s mission?
LIFE ENRICHMENT
What Do Residents Want?
What do residents want? They want to be seen. They want to matter. They don’t want to be a nuisance that the corporate office keeps under control.
Family Business: Why Not Collaborate?
Family-run senior housing enterprises tend to emphasize the resident experience long before tax status. Family reputation is at stake.
What if You Could Have More Joy in Your Life?
Here’s the thing … Joy doesn’t cost energy. It produces it. Most of us have that exactly backwards.
SALES & MARKETING
Vicarious Vendor Experience
It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.
Why Your Social Media Strategy Is Failing (And How to Fix It)
Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …
Advertising and Branding for Our New Age
Human creativity and perception are key to building dominant brand awareness. AI will not take that away from us.
FORESIGHT RADIO
S8 Episode 7 – The Leadership Crisis in Senior Living: Burnout, Hiring, Culture & Retention with Chris Heinz
Steve speaks with Chris Heinz for a candid conversation about leadership, recruiting, burnout, culture, and the future of senior living operations.
FORESIGHT TV
Redefining Mental Health in Senior Living
Steve Moran connects with Dr. Elisa Gil-Pires, CMO at Charles E. Smith Life Communities, to discuss mental health in senior living