HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
Proactive Medicine
Imagine if, instead of just limiting this AI to therapy, it were developed to emulate the conversation you have with a physician.
Empathetic Artificial Intelligence
Perhaps, it’s biggest application could be in improving health care and reducing health care cost in the United States, particularly for older people.
Stop Testing, Start Connecting: A Revolutionary Approach to Dementia Engagement
Caregivers who find something to talk about beyond care tasks build the trust that makes their work more effective and residents’ lives better.
DEVELOPMENT
Solving The Loneliness Epidemic
But if you’re one of the millions who struggle with this, know that it can and will get better. You just have to make the call.
Big Business Conundrum: Build or Buy
A senior living asked panelists whether they favor building or buying as the better alternative for investing. Which approach provides the greater return?
The Guilt-Free Guide To Saying No: Your Sanity Is at Stake 🚫
It’s okay to say no to people’s requests. I’m not exactly an expert at this, but perhaps these 8 principles will help!
EMPLOYEE ENGAGEMENT
Do This, and You Will Understand Your Team 1,000% Better
You think you know how your team is doing. Then something explodes, or a team member quits, or morale crashes for no apparent reason.
Why Your Team Doesn’t Trust You (And the Stupidly Simple Fix)
When team members trust their leaders, everything is better. Team members are more productive. They’re happier. They’re less likely to quit.
The Simple Question That Transforms Team Connection
Connection is the foundation of everything else you’re trying to build as a leader. This one question builds that foundation one sentence at a time.
LEADERSHIP
They Can’t Follow a Vision They Can’t See
After six years of staff meetings, trainings, and framed mission statements, the best she could come up with was more of a guess than a conviction.
Are You Defining Excellence Completely Wrong?
Conventional wisdom says high returns and margins equal excellence. But when you focus on margins, your thinking is always short-term.
What If Senior Living Leaders Led Like Lindsey Vonn Skied?
I’m talking about leaders who, no matter how successful they are, constantly strive to be better. We would be transforming the world of aging.
LIFE ENRICHMENT
Aging Well Isn’t One Thing — It’s a Thousand Small Acts of Bold
Wellness is personal. It looks different to everyone. That’s why the campaign intentionally focuses on “ways to age well,” not “the way.”
Senior Living Truth – Our Biggest Lie
There. I said it. The thing I’ve been afraid to put out there in print. I would love to have you prove me wrong!
Your Life Is a Quiet Disaster
You can decide what “winning” means in this season. You can stop living like your life is something that happens to you.
SALES & MARKETING
Vicarious Vendor Experience
It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.
Why Your Social Media Strategy Is Failing (And How to Fix It)
Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …
Advertising and Branding for Our New Age
Human creativity and perception are key to building dominant brand awareness. AI will not take that away from us.
FORESIGHT RADIO
S8 Episode 1 – Stop Selling Buildings: How Storytelling Drives Occupancy, Retention & ROI
Storytelling strategist & documentary filmmaker Peter Murphy Lewis — storytelling isn’t just a marketing buzzword — it’s a competitive advantage.
FORESIGHT TV
Resident-Driven Engagement: Lessons from Pegasus Senior Living
Steve Moran and Benjamin Chapman discuss what it takes to create truly meaningful life enrichment programs in senior living.