HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
A Chief Elder Officer’s Plan To Fix Home Care’s Broken Math
Neal shares a big, spicy idea for senior living: don’t just sell tech into communities — build a community that is tech-native from the start.
Are Staffing Ratios Intelligent?
Mandated staffing ratios ignore the potential of emerging technologies. Let’s instead improve the quality, convenience, and effectiveness of all we do.
Urgency, Emotion, and One Bad Click: A Practical Cyber Safety Talk
When asked what senior living is missing, Macaulee doesn’t say “more software” or “more controls.” She says confidence.
DEVELOPMENT
Senior Living Franchising
There is a potential for franchising to supplement today’s senior living capital. And the concepts may inspire new thinking about how we age in America.
Solving The Loneliness Epidemic
But if you’re one of the millions who struggle with this, know that it can and will get better. You just have to make the call.
Big Business Conundrum: Build or Buy
A senior living asked panelists whether they favor building or buying as the better alternative for investing. Which approach provides the greater return?
EMPLOYEE ENGAGEMENT
Learned the Hard Way
Teams get stuck because they keep bumping into the same walls that everyone else already figured out how to get over — they just never said so out loud.
Are You the One Killing Your Culture?
The better question is, how do your leaders make people feel when they walk through the door every morning?
Do This, and You Will Understand Your Team 1,000% Better
You think you know how your team is doing. Then something explodes, or a team member quits, or morale crashes for no apparent reason.
LEADERSHIP
A Devastating View of Senior Living
If senior living is to thrive and improve the lives of aging Americans, we have to change the perception, and the occasional reality, of the industry.
Is the NIC Fall Conference Just Like The Met Gala For Senior Living …
What we have here is not a conference. It is the Met Gala. With better food, worse fashion, and nobody willing to admit they got dressed for the occasion.
What Do You Want Out Of …
This exercise comes from summer camp. It is exceedingly simple and elegant, and it will do amazing things for your organization.
LIFE ENRICHMENT
Forgotten Souls
Will the industry that will be there when you are older, be no better than the industry to which you have dedicated your career? Is change possible?
More Wondering: Why Not Collaborate?
By consigning residents to subordinate status, high achievement residents can contribute positive energy and proven experience.
Why Not Collaborate?
I expected that the relationship would be one of cooperation to improve the lives of older people. Why isn’t that the case?
SALES & MARKETING
Vicarious Vendor Experience
It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.
Why Your Social Media Strategy Is Failing (And How to Fix It)
Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …
Advertising and Branding for Our New Age
Human creativity and perception are key to building dominant brand awareness. AI will not take that away from us.
FORESIGHT RADIO
S8 Episode 6 – The Future of Senior Living Finance
Kristy Ollendorff unpacks the realities behind senior living finance — from underwriting to the growing challenges around Medicaid, staffing, and shifting regulations.
FORESIGHT TV
Solving the Friction Between Families and Senior Living
Steve Moran is joined by Anne Tumlinson, of Daughterhood and ATI Advisory to discuss how communities can better support the families.