HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
Artificial Intelligence in Perspective
AI is interesting, but its primary benefit may be in calling our attention to automation opportunities that we might not otherwise consider.
The Future of Senior Care: Why AI Is No Longer Optional 📈
If there were ever a reason for senior living (and health care) to embrace AI, this is it. A recent study demonstrated that OpenAI (ChatGPT) was better at diagnosing …
What the DeepSeek Saga Means to Senior Living
It was a rough day, with massive amounts of value wiped out when NVIDIA dropped by around $25 per share.
DEVELOPMENT
Finding Opportunity
Opportunities are fleeting. Challenges are always with you. Moreover, the biggest barrier to your opportunity is your fear of criticism.
Development, Business, or Charity
More important is how well the business addresses the needs of those it serves. That requires high integrity …
Pacifica Senior Living: Getting It Right
It was shocking news … that Pacifica Senior Living had “gone belly up.” Actually, it’s dramatically different from what’s been reported.
EMPLOYEE ENGAGEMENT
It’s Time to Ditch The Feedback Sandwich
Psychologist Adam Grant, in his Substack article titled “Stop serving the compliment sandwich,” offers several reasons why it’s not that effective …
The Toughest Job in Senior Living
Can you keep your ego intact and still facilitate a transition that elevates local talent while changing from control to support?
The Weird Kid In Class
What if the employee everyone wants to fire is actually your biggest leadership opportunity? You might be their last chance at a career breakthrough.
LEADERSHIP
Winners and Losers — Which Are You?
Winners know there’s another day coming. Another opportunity waiting. More success around the corner. It’s all about mindset …
Mutual Benefit vs. Corporate Benefit
The future of aging in America is getting brighter, that means that the opportunities are promising for those who correctly grasp the needs …
Senior Living’s Death by a Thousand Cuts: How Nickel-and-Diming Kills Customer Loyalty
We have this great opportunity to figure out how to create something that consumers will love, that will make people proud to be customers.
LIFE ENRICHMENT
What I’m Most Excited About at the 2025 NIC Fall Conference
For me, the best part of NIC is always the people. But I also look forward to those “can’t-miss” sessions that help us see where the industry is headed.
Does the Industry Have a Responsibility …
What if we were publicly and loudly outraged when a company causes great harm to people? It seems like we should do something, rather than nothing.
Breakfast Chatter
Could our breakfast dreamer, now a CCRC resident, be imagining the future of senior living? Dreams are the stuff of which success is built.
SALES & MARKETING
Why Shrink the Market?
Many industry leaders now see the CCRC industry, aka the life plan community industry, as health care. Talking not long ago with a 75-year-old …
The Radically Right Positioning for Senior Living
We need to be more aggressive about positioning senior living. Imagine that we pushed the envelope and did side-by-side comparisons …
Get More Referrals …
This is one of the most brilliant simple ways for senior living communities to get more and better leads.
FORESIGHT RADIO
S7 Episode 16 – Joy, Connection & Dementia Care: Reimagining Video as a Therapeutic Tool
Zinnia TV, a platform changing dementia care through research-backed video content that sparks joy, connection, and calm.
FORESIGHT TV
What’s Really Going on at NIC?
Steve Moran & Lisa McCracken discuss what to expect when decision-makers across the industry come together for the 2025 NIC Fall conference.