HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
Are Staffing Ratios Intelligent?
Mandated staffing ratios ignore the potential of emerging technologies. Let’s instead improve the quality, convenience, and effectiveness of all we do.
Urgency, Emotion, and One Bad Click: A Practical Cyber Safety Talk
When asked what senior living is missing, Macaulee doesn’t say “more software” or “more controls.” She says confidence.
Not a Robot, Not a Replacement: AI Companions in Memory Care
His answer is immediate: it’s not about replacement. It’s about augmentation — making care easier for staff and more connected for families.
DEVELOPMENT
Senior Living Franchising
There is a potential for franchising to supplement today’s senior living capital. And the concepts may inspire new thinking about how we age in America.
Solving The Loneliness Epidemic
But if you’re one of the millions who struggle with this, know that it can and will get better. You just have to make the call.
Big Business Conundrum: Build or Buy
A senior living asked panelists whether they favor building or buying as the better alternative for investing. Which approach provides the greater return?
EMPLOYEE ENGAGEMENT
Learned the Hard Way
Teams get stuck because they keep bumping into the same walls that everyone else already figured out how to get over — they just never said so out loud.
Are You the One Killing Your Culture?
The better question is, how do your leaders make people feel when they walk through the door every morning?
Do This, and You Will Understand Your Team 1,000% Better
You think you know how your team is doing. Then something explodes, or a team member quits, or morale crashes for no apparent reason.
LEADERSHIP
Is Your Team Sold Out to Your Vision?
There are many organizations that say things like “customers first,” but nearly every interaction with those organizations proves they don’t mean it.
The Mathematics of Hierarchy
We humans are at our best when disaster strikes. That’s when peers come together without corporate structure to help each other.
This Is Insane. Or Is It?
Companies are doing team building by building human towers. Actual human towers. Do these kinds of activities actually build teams?
LIFE ENRICHMENT
Why We Matter
We’re born, we thrive, we love, we live, and then we fade. Individually, we are small, but together we are more.
Valuable Interfacing
Listening to the eager conversation at our table made me realize how disconnected the industry is from its potential.
The Weirdness of Getting Old
If you are lucky, one day you too will grow old … but no one told me, and no one talks about how weird it is.
SALES & MARKETING
Vicarious Vendor Experience
It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.
Why Your Social Media Strategy Is Failing (And How to Fix It)
Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …
Advertising and Branding for Our New Age
Human creativity and perception are key to building dominant brand awareness. AI will not take that away from us.
FORESIGHT RADIO
S8 Episode 4 – Is Senior Living Ready for the Longevity Revolution?
In this episode, Steve Moran sits down with Colin Milner to explore one of the biggest questions facing the senior living industry.
FORESIGHT TV
A Conversation with George Kutnerian
Steve sits down with George Kutnerian, CEO of Wellpointe, to discuss perfecting the residential assisted living model.