HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
The Promise of AI in Senior Living Is Not Dazzle — It Is Time
The best AI in senior living may not be the one that dazzles at a conference. It may be the one that gives a caregiver five more minutes at the bedside.
Unexpected Change in Sales Compensation
Could a high-tech approach and a creative marketing presence be the catalyst to move senior living out of the institutionalization shadows?
The Future of AgeTech Is Not a Button. It’s a Village.
The biggest insight from the conversation may be this: aging technology will only succeed if it respects the people it is designed to serve.
DEVELOPMENT
Getting Old Is Not as Great as We Pretend It Is!
People don’t move into senior living communities because they’ve decided it’s a great lifestyle choice. They move in because something has changed.
The Village Movement Is Growing
There is an opportunity for care providers to collaborate with local villages, or even to sponsor and support them.
Senior Housing “Is a Consumer Business”
In the long run, the prize will go to those who are able to follow people to give them what they want as they age.
EMPLOYEE ENGAGEMENT
Leadership Lessons From a Hot Dog Stand
If you run any kind of business where frontline workers are the engine — healthcare, hospitality, senior living — this should stop you cold.
I Bet You Didn’t Know …
You spend so much time at work. The same is true with your team members. How much do you really know about them — who they are, what they do?
Learned the Hard Way
Teams get stuck because they keep bumping into the same walls that everyone else already figured out how to get over — they just never said so out loud.
LEADERSHIP
The MorseLife Mess, Part 1: The Management Agreement
Amplifii has since filed its own breach of contract suit against MorseLife, and the agreement itself, along with a lengthy attached schedule of duties.
The Death of Feedback Sandwiches
The feedback sandwich protects leaders, not employees. Switch to Situation-Behavior-Impact for honest communication that actually changes behavior.
The Frontier Airline School of Executive Leadership
Maybe the real value of watching Frontier is not the satisfaction of being angry at an airline. It’s the discomfort of asking ourselves a harder question.
LIFE ENRICHMENT
Your Friend Circle Is Shrinking. And Nobody Is Talking About It.
This is what senior living marketing almost never says out loud: Your friend circle is shrinking. And making new close friends at this stage is really hard.
When Words Fail, Photography Tells the Story of Dementia
Leah’s photographs remind us that dementia care is not only about safety, medication, bathing, meals, or activities. It is about ordinary human moments.
Senior Living Is a People Business
We can get so caught up in financing issues or development opportunities that it can be easy to lose sight of the primacy of people.
SALES & MARKETING
A Welcome Spam Message
The visual is appealing, and the glimpse of fresh vegetables immediately catches one’s eye. Quick impressions are paramount when you are sending spam.
Cultural Change from Them to Us
Can we return to that earlier culture in which the customer was central, and the enterprise served that customer?
Affiliating With the Village Movement
Imagine benefiting from a rapidly growing movement to improve your occupancy and your reputation for resident empowerment.
FORESIGHT RADIO
S8E13-Why Senior Living Needs a “Culture of Yes” with Honor Barrett of Birchgrove
“I hope we’re a destination people want to come to and don’t feel like they have to.”
FORESIGHT TV
Joy Should Be a Line Item in Your Budget | Kathy Parry
Steve Moran and Kathy Parry discuss what leaders can do to create workplaces people actually want to be part of.