HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
AI and Wisdom
For CEOs, who may be grappling with AI, evaluating AI can be like finding human talent. Choosing an AI approach is also a talent search.
The Promise of AI in Senior Living Is Not Dazzle — It Is Time
The best AI in senior living may not be the one that dazzles at a conference. It may be the one that gives a caregiver five more minutes at the bedside.
Unexpected Change in Sales Compensation
Could a high-tech approach and a creative marketing presence be the catalyst to move senior living out of the institutionalization shadows?
DEVELOPMENT
Getting Old Is Not as Great as We Pretend It Is!
People don’t move into senior living communities because they’ve decided it’s a great lifestyle choice. They move in because something has changed.
The Village Movement Is Growing
There is an opportunity for care providers to collaborate with local villages, or even to sponsor and support them.
Senior Housing “Is a Consumer Business”
In the long run, the prize will go to those who are able to follow people to give them what they want as they age.
EMPLOYEE ENGAGEMENT
The Leadership Trap You Are Missing
Here is the truth: you like some of the people you lead better than others. And conversely, you dislike some of your team members.
Workforce Challenge
What would it take to turn the industry from convention and follow-the-leader innovation toward the embrace of the American spirit of creative innovation?
Leadership Lessons From a Hot Dog Stand
If you run any kind of business where frontline workers are the engine — healthcare, hospitality, senior living — this should stop you cold.
LEADERSHIP
The Morning Page That Runs Your Day
None of this requires you to believe in journaling as a lifestyle. It just requires you to notice that an unmanaged brain is a noisy one.
It’s Time For You to Shut-up — The Most Underrated Leadership Skill Is Listening
Trust is higher. People are more engaged. They’re more willing to speak up. And leaders are more likely to get the information they actually need.
That Thing That Got You to the Top Is Killing You
Most of us will never have trouble finding opportunities to talk. The discipline is recognizing those moments when talking is the wrong thing to do.
LIFE ENRICHMENT
Changing the Narrative
Life is a grand adventure. Enjoy every moment of it. And Shakespeare/Hamlet got it wrong. It turns out that we’re all frail in the end.
Your Life Is the By-Product of Your Lifestyle
We have dozens, maybe hundreds, of things we do each day with little or no thought. None of it feels like a decision. That’s the point.
Your Friend Circle Is Shrinking. And Nobody Is Talking About It.
This is what senior living marketing almost never says out loud: Your friend circle is shrinking. And making new close friends at this stage is really hard.
SALES & MARKETING
CCRC Alternatives Are on the March
The attraction of villages is that they are not outright alternatives to assisted living models. Instead, villages can complement and support a CCRC.
You Can’t Market Your Way Out of a Bad Product
If a healthy, active, socially engaged 70-year-old moved in tomorrow, would the day you’re offering them actually be compelling?
A Welcome Spam Message
The visual is appealing, and the glimpse of fresh vegetables immediately catches one’s eye. Quick impressions are paramount when you are sending spam.
FORESIGHT RADIO
S8E15-Beyond the Self-Care Buzzword: The 8-Minute Method for Nurse Burnout With Tammy Drummond-Rowland, RN
“I hope we’re a destination people want to come to and don’t feel like they have to.”
FORESIGHT TV
A Conversation with Benjamin Surmi
Steve Moran and Benjamin Surmi discuss all things caregiver training in a brand-new episode of #ForesightTV.