HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
Are Staffing Ratios Intelligent?
Mandated staffing ratios ignore the potential of emerging technologies. Let’s instead improve the quality, convenience, and effectiveness of all we do.
Urgency, Emotion, and One Bad Click: A Practical Cyber Safety Talk
When asked what senior living is missing, Macaulee doesn’t say “more software” or “more controls.” She says confidence.
Not a Robot, Not a Replacement: AI Companions in Memory Care
His answer is immediate: it’s not about replacement. It’s about augmentation — making care easier for staff and more connected for families.
DEVELOPMENT
Senior Living Franchising
There is a potential for franchising to supplement today’s senior living capital. And the concepts may inspire new thinking about how we age in America.
Solving The Loneliness Epidemic
But if you’re one of the millions who struggle with this, know that it can and will get better. You just have to make the call.
Big Business Conundrum: Build or Buy
A senior living asked panelists whether they favor building or buying as the better alternative for investing. Which approach provides the greater return?
EMPLOYEE ENGAGEMENT
Learned the Hard Way
Teams get stuck because they keep bumping into the same walls that everyone else already figured out how to get over — they just never said so out loud.
Are You the One Killing Your Culture?
The better question is, how do your leaders make people feel when they walk through the door every morning?
Do This, and You Will Understand Your Team 1,000% Better
You think you know how your team is doing. Then something explodes, or a team member quits, or morale crashes for no apparent reason.
LEADERSHIP
What Do You Want Out Of …
This exercise comes from summer camp. It is exceedingly simple and elegant, and it will do amazing things for your organization.
What Do You Cry About?
Answer these questions honestly, and it becomes surprisingly easy to see whether you are truly fulfilling your purpose.
Unauthorized
Sometimes, the right thing is the wrong thing in the eyes of those in authority. That’s a lesson that might be trained up the hierarchy.
LIFE ENRICHMENT
Why That “Funny” LinkedIn Post About Family Members Is Actually a Crisis
Every business in the world has people who complain. And the ones who can make you truly better are not the ones bringing cookies.
50 Ways to Stay Out of Senior Living – An Ode to Paul Simon
I found myself wondering if I could come up with a list of 50 ways to stay out of senior living (with a little help from AI of course).
Why We Matter
We’re born, we thrive, we love, we live, and then we fade. Individually, we are small, but together we are more.
SALES & MARKETING
Vicarious Vendor Experience
It’s naïve to think that a booth staffed with no more than a salesperson will attract interest. You have to have something to grab attention.
Why Your Social Media Strategy Is Failing (And How to Fix It)
Here’s the truth: the algorithm doesn’t care about your content anymore — it cares about conversations. Brooke’s CARE framework turns this upside down …
Advertising and Branding for Our New Age
Human creativity and perception are key to building dominant brand awareness. AI will not take that away from us.
FORESIGHT RADIO
S8 Episode 5 – Reinventing Life Enrichment in Senior Living
In this episode, we sit down with Dr. Ashlea Smalley to explore how senior living communities are evolving beyond outdated stereotypes.
FORESIGHT TV
Building a Data-Driven Future in Senior Living
Steve Moran sits down with Zack Collevechio of Varsity Branding to discuss the tangible impact of AI on the senior living industry.