HELPFUL RESOURCES
EDITOR’S PICKS
TECHNOLOGY
The Promise of AI in Senior Living Is Not Dazzle — It Is Time
The best AI in senior living may not be the one that dazzles at a conference. It may be the one that gives a caregiver five more minutes at the bedside.
Unexpected Change in Sales Compensation
Could a high-tech approach and a creative marketing presence be the catalyst to move senior living out of the institutionalization shadows?
The Future of AgeTech Is Not a Button. It’s a Village.
The biggest insight from the conversation may be this: aging technology will only succeed if it respects the people it is designed to serve.
DEVELOPMENT
Getting Old Is Not as Great as We Pretend It Is!
People don’t move into senior living communities because they’ve decided it’s a great lifestyle choice. They move in because something has changed.
The Village Movement Is Growing
There is an opportunity for care providers to collaborate with local villages, or even to sponsor and support them.
Senior Housing “Is a Consumer Business”
In the long run, the prize will go to those who are able to follow people to give them what they want as they age.
EMPLOYEE ENGAGEMENT
Workforce Challenge
What would it take to turn the industry from convention and follow-the-leader innovation toward the embrace of the American spirit of creative innovation?
Leadership Lessons From a Hot Dog Stand
If you run any kind of business where frontline workers are the engine — healthcare, hospitality, senior living — this should stop you cold.
I Bet You Didn’t Know …
You spend so much time at work. The same is true with your team members. How much do you really know about them — who they are, what they do?
LEADERSHIP
Are You a Force Multiplier or Something Else?
As a leader, your job isn’t to be the smartest person in the room or the one doing the most work. It is your job to be a force multiplier!
The MorseLife Mess, Part 2: The Vaccines, and Who Was Supposed to Say No
MorseLife held a vaccination clinic. 976 people were vaccinated. More than half, 567 people, were not eligible under the program.
The MorseLife Mess, Part 1: The Management Agreement
Amplifii has since filed its own breach of contract suit against MorseLife, and the agreement itself, along with a lengthy attached schedule of duties.
LIFE ENRICHMENT
Your Life Is the By-Product of Your Lifestyle
We have dozens, maybe hundreds, of things we do each day with little or no thought. None of it feels like a decision. That’s the point.
Your Friend Circle Is Shrinking. And Nobody Is Talking About It.
This is what senior living marketing almost never says out loud: Your friend circle is shrinking. And making new close friends at this stage is really hard.
When Words Fail, Photography Tells the Story of Dementia
Leah’s photographs remind us that dementia care is not only about safety, medication, bathing, meals, or activities. It is about ordinary human moments.
SALES & MARKETING
You Can’t Market Your Way Out of a Bad Product
If a healthy, active, socially engaged 70-year-old moved in tomorrow, would the day you’re offering them actually be compelling?
A Welcome Spam Message
The visual is appealing, and the glimpse of fresh vegetables immediately catches one’s eye. Quick impressions are paramount when you are sending spam.
Cultural Change from Them to Us
Can we return to that earlier culture in which the customer was central, and the enterprise served that customer?
FORESIGHT RADIO
S8E14-Why Growing Older, Living Bolder: Challenging Ageism with Valerie Van de Zilver
“I hope we’re a destination people want to come to and don’t feel like they have to.”
FORESIGHT TV
What to Expect at the 2026 NIC Fall Conference
Steve Moran sits down with Lisa McCracken to preview the 2026 NIC Fall Conference and the issues shaping senior housing right now.