We’re all after the ear of Baby Boomers — both as adult children of our current prospects and as our next major consumer group. But, to paraphrase Freud: What do Boomers want?

We’re all after the ear of Baby Boomers — both as adult children of our current prospects and as our next major consumer group. But, to paraphrase Freud: What do Boomers want?

This topic will be explored in detail on March 26 at the upcoming 12th annual “What’s Next Boomer Business Summit,” part of the Aging in America Conference being held March 23 – 27 at the Chicago Hyatt Regency Hotel. 

The Summit has numerous big name speakers and sponsors including AARP, United Health Care, Ziegler, the Gerontological Society of America, Caring.com and It’s Never 2 Late, both of which are Senior Housing Forum partners.

 Some highlights of the day’s agenda, which revolve around the theme, “Collaborating in the Longevity Marketplace,” include the following:

  • Ask The Analyst about trends in Boomer and senior housing, tech, how we spend, health and wellness
  • Keynote Session on Innovations in sectors that matter most to Boomers, as well marketing to influencers and reaching specific cohorts
  • What’s Next Innovations featuring Mary Furlong and seniors officers for Pandora and CareLinx
  • What You Need to Know about the 2015 White House Conference on Aging slated for July
  • Health Innovation Thought Leadership
  • Lunch with the Experts featuring hosted tables for discussions that drill down to the issues you care about most
  • Breakout Sessions on Financing the Longevity Economy, including sales and marketing to senior housing consumers (moderated by Steve Moran)
  • Breakout Session on Social, Mobile and mCommerce, including lead generation and innovations in dementia research and market
  • Breakout Session on Brand, Business Development, Marketing ROI, and Sales, including leveraging pet marketing for consumer loyalty and age-friendly banking
  • Discussion on the Changing Media and How to Reach and Serve the Customer
  • Power “Speed Dealing” Session, fast networking that pairs innovators with funding partners