All leaders need to write in a compelling persuasive way. Some great tips for being a suburb writer.
I didn’t know it at the time, but I was very fortunate that I had an attorney who taught me how to write. The most important single lesson he taught me was to critically read everything I write. Along the way, I have developed a few additional rules that help me generate several thousand words of copy each week.
- Reread then reread again.
- Aggressively edit and rewrite.
- If what you wrote is garbage don’t be afraid to discard and start over.
- Have someone who is good at editing and writing read your stuff and mark it up. – Don’t you dare beat them up for all their mark-ups!
While on vacation last week I came across one of the best articles on how to write well I have ever read. In this article by David Newman at Executive Street, he offers “17 Rough Rules for Marketing Copy that Sells.” Whether you struggle with writing or are a natural, I think you will find value in what he has to say. Here are a few of his rules but you should check-out the whole article.
- Write like you speak.
- Speak like a person not a marketing moron or sales robot.
- Use short paragraphs.
Read the rest of “17 Rough Rules for Marketing Copy that Sells”