Companies Don't Have Visions, Leaders Do

By Steve Moran

This article started with a single idea borrowed from Jon Gordon’s book “The Energy Bus“:

If you don’t clearly communicate your vision for your team, for your organization, no one will want to travel with you.

Simple sentence. Huge implication. But it didn’t quite click. After a bunch of false starts, this is where I landed:

Companies don’t have visions, leaders do.

You might be thinking, “Wait a minute, my organization has a mission statement and maybe even a vision statement.”

My response: “So what?”

Companies Don’t Have Visions, Leaders Do