This would make for a killer website.
I normally hate websites that have video and/or sound that automatically start when you enter the website. In fact it is. this is the fastest way to make me leave the website and never come back.
I can’t tell you how many times I have been multi-tasking, opening a bunch of websites in various tabs so that I can work through in a rapid-fire fashion, and all of a sudden sound starts coming from one of those stupid tabs. I then spend 5 minutes going through those tabs, one by one, trying to figure out which one I need to kill. Once I figure out which site offends I will be sure to never return.
Except that I then saw this website, where video and music start playing and I was mesmerized. I watched and listened for minutes. Then I came back to watch and listen again because it is so cool. The Alive Inside Website
The reason this works so well is that it tells a deeply emotional, inspiring story using video and music. Each great senior community has their own great, deeply emotional, inspiring story that could be told in a similar way. I can hardly wait until the first senior living community adapts this same style of story telling. Why not you?
If you like this article (or even if you don’t) it would be a great honor to have you subscribe to our mailing list HERE.