Senior Living Foresight recently started a series called Conversations on Race to highlight the Black experience and explore diversity issues in senior living. Steve Moran’s first interview was with Ayana King, the owner of Maximum Communications. Here are some takeaways from that interview.
The fact that this interview happened to coincide with the 57th anniversary of MLKโs March on Washington and his iconic โI Have a Dreamโ speech was not lost on Steve or Ayana King, Owner of Maximum Communications. For Ayana, it is โdivine interventionโ, as activism runs deep in her family. In fact, her 72-year-old father, a civil rights activist, was at the anniversary march in Washington D.C. as they spoke. โSo itโs a special day for us to be having this conversation,โ she tells Steve.
First, a bit about Maximum Communications. Anaya describes it as a two-part operation; part one is consulting and coaching on content strategy, social media, reputation management, and PR. But the second part is all about advocacy for diversity, equity, and inclusion in the workplace.
Moving Up the Ranks Can Be Lonely
Steve asked Ayana to share a bit of her background. She grew up outside Detroit in a diverse neighborhood of Blacks, Whites, Hispanics, Indians, and immigrants. So she became comfortable with diversity from an early age. And that included an appreciation for elderly individuals. โWhen I decided to go back and get my degree, I needed something that was flexible, and Iโve always loved seniors from the time I was a little girl,โ she explains. She decided to apply for a job at a nearby senior living community while she finished college. And, as soon as she got her foot in the door, she realized that this was where she was meant to be.
That said, as she moved up the senior living ladder, Ayana found herself increasingly in environments that lacked diversity. โIโve grown used to being โthe onlyโ and by โonlyโ I mean being the only Black woman in spaces where I am, especially now, as a business owner,โ she says.
Not All Racism Is as Overt as Using the โNโ Word
Steve asked Ayanna to describe times when sheโs felt racism and what itโs like.
โI can probably tell you more about the times when I have not experienced some form of racism,โ she tells Steve. โThatโs because itโs just part of the โfabricโ of America, and I know that upsets some people to hear, but itโs the truth.โ And itโs not just the overt form of racism where everybodyโs dropping an โnโ bomb, she explains. โSometimes itโs comments like one that sticks out in my mind from the time I was seventeen years old, when somebody said, “Youโre pretty for a Black girl,” or, “Wow, youโre so articulate,” or “I didnโt know you graduated.โ
Steveโs Confession About His Own โUnconscious Biasโ
Steve shared a confession about an airline trip during which he found himself seated next to a young Black man wearing a hoodie. They struck up a conversation. โI asked him about his life, growing up. I expected him to tell me about his life in a ghetto, growing up, and getting out,โ Steve tells Ayana. Then he smiles. โBut he grew up in a middle-class neighborhood; his father was a football coach, momโs a professor. I realized that I had built this stereotype that wasnโt fair. It was a good learning experience, although looking at it now, a bit embarrassing.โ
Steveโs story hit a nerve with Ayana and she let him know it. โSo, let me tell you that, while that was โembarrassingโ for you, it is dangerous for us,โ she says. โYou saw him as someone who grew up in the ghetto. So, what if he did? What if he did?โ She goes on to explain that it is that kind of โunconscious biasโ that keeps Blacks from getting jobs, from getting promoted, and from getting the same wages as white counterparts. As Ayana says, “It keeps us โstuckโ.โ
But Ayana applauded Steve for having the guts to tell the story. And, then she shared her own unconscious bias confession. โFor a long time I would profile white men in pickup trucks,โ she says, with a wry smile. โBut let me tell you something. My husband is white. And he drives a pickup truck. So, I saw what I was doing and see how some Black people might see my own husband that way. And it bothered me. Really bothered me.โ
Black Residents See People Who Look Like Them: The Housekeepers and Care Aids
Steve wanted to dig deeper. He noted the disturbing contrast between the basically white, educated executive directors populating senior living communities and those they supervise. The frontline employees who tend to be people of color, often coming from completely different cultures. How do you bridge that gap as a leader?
โLeaders need to be able to see that,โ Ayana says. โIf you donโt invite people of color to the table, you donโt know youโre wrong. And guess what? Weโll talk about you behind your back. We know which companies we donโt want to work for; we go there in desperation; so when you talk about turnover, thatโs where it comes from.โ
And she pointed out how the residents themselves notice the color divide between the frontline staff and the executive team. โWhat bothers Blacks who come into a community, whether residents or staff, is to see the people who look like them but are in hourly positions; the housekeepers, care aids,โ Ayana tells Steve. And baby boomers notice too. โThey grew up multi-cultural. So when they come to a community and see this, even white residents, it may bother them, too,โ Ayana says.
โWhat Am I Doing,โ Not โI Should Do Thisโ
Steve raised an all too common scenario. โSo Iโm in a board meeting. I look around and all I have is white people. I say, “I need to fix this. I donโt know where to go to find someone. The pool is so white. And I donโt want it to look like Iโm hiring someone just because theyโre black.”
The problem with that, Ayana says, is the knee-jerk reaction from leadership that they need to โhire for thisโ lack of diversity. Instead, she urges leaders to look around the table and say, โWhat do we need to do to change ourselves first? Why donโt we build a coalition with some of our frontline staff, folks in the middle, and our leadership team so that we can understand some things better? We get different input, and then maybe add to the leadership team as time goes on.โ Thatโs how the conversation needs to change. โThe conversation should always start with โwhat am I doing, not I should do this,โ Ayana says.
Donโt Expect Your Frontline Staff to be Your Teachers
Steve wondered if CEOs and regional directors should simply go to their frontline or non-white staff and say, โTalk to me. Tell me how we can make it better for you.โ
But Ayana strongly urges caution. โDo not go to your team members if you donโt have a relationship with these folks. If youโve never asked about their children, if you donโt know anything about them, except that they show up to work. Donโt you dare go and ask them anything,โ she warns. โInstead go find out. Go pick up a book about being an ally. Read it. These people are making $9/$10 per hour. And now you want them to be your teacher too? Absolutely not!โ
โYou Have the Talent There; Get to Know Them.โ
This led Steve to another thought. โI find myself thinking, maybe leadership needs a long-term strategy of saying, weโre going to get to know these frontline workers, nurture and mentor them.โ
Ayana agrees. โI was fortunate in that I left a job in education as a school operations manager. When I started there I was making $11/hour. A manager noticed me. When I graduated, it was because of her that I moved up in the organization,โ she explains. โI had an ED who was a leader, got to know me, I got an opportunity because of that. So, you have talent in your community; you have hourly employees that may have great, brilliant minds. You have the talent there; get to know them.โ
3 Critical Actions to Make Black Lives Matter in Your Community
After an amazing 50-minutes of high voltage conversation, Steve asked Ayana to share final thoughts. She had three great ones:
- Test your own unconscious bias. We all have biases that keep us from making the workplace fair. She urges everyone to take a test called Project Implicit, part of a Harvard study. It tests your own unconscious bias.
- Start educating yourself. Read books and look for podcasts and documentaries that explain the Black experience.
- Once you learn, commit to sharing that information. Teach your loved ones and others who are open to hearing your message.
โWeโre at work with people more than weโre at home,โ Ayana says. “So if we can get this right in the workplace, we can take it with us. We take it to our families, our friend groups, and we can change our communities.โ
You can watch the full interview with Ayana HERE.
You can get in touch with Ayana at www.getmaxcomms.com, or through her LinkedIn and Facebook pages.