By Susan Saldibar
Can you imagine serving a community full of aging Ivy League grads and retired professors? Cool, in many ways, but not without challenges. These are well-educated, affluent people who are used to having full control over the things that impact their daily lives. So, trekking up to the concierge desk to ask, โWhat time is the concert, again?โ is not how they want to spend their time. They want to know things now. And on their own terms.
Newbury Court is home to about 300 residents, most highly educated (i.e. MIT, Harvard, etc.) and many still active in various capacities. I recently had the pleasure of speaking with Jill Crowley, Program Coordinator at Newbury Court. She is one of those individuals who is impressive in her understanding of the needs of their residents and her close connection with them as individuals.
Jill tells me that the ability to provide real-time information is particularly important to their resident population. They want to know whatโs going on, when various events are scheduled, and whatโs for dinner. But hereโs the thing. They want this information at a momentโs notice, and they want some control over how they find it.
Displays Arenโt Enough Now
For a long time, the only conduit for all activities, events, and menus was paper. According to Jill, they were churning out reams of paper calendars, paper menus, paper event flyers. So, it was a big deal when Newbury Court installed Touchtownโs digital signage. โThey really helped increase awareness,โ Jill says. But, that one, small step to introduce technology into their community made residents want even more. Jill explains, โResidents started asking me, โIs there a way we can have more information at our fingertips?โ It was a good question. And it got us thinking, โHow about an app?โโ
They turned to Touchtown for help. And Touchtown was ideally positioned to do just that. Their custom Community App was intentionally designed to enable residents to use their personal devices to access events, menus, and a directory of their fellow residents. (Touchtown is a Senior Living Foresight partner.) Furthermore, Newbury Courtโs existing relationship with Touchtown made the implementation easy.
One-Third on Board in the First Few Weeks
Newbury Court already had a pair of technologists who visited on a regular basis to help residents with their tablets and other devices. โThey presented the app and suddenly, everyone wanted to get started, all at once,โ Jill says.
Within a month, one third of the entire resident population had downloaded the app. Thatโs pretty impressive, especially right out the gate! As Jill puts it, โThen, the app took on a life of its own.โ Peer pressure was a motivator for many. โWeโd see people sitting together and one person would ask, โWhen is the piano concert?โ The answer? โWell if you had the app youโd knowโ.โ (True FOMO at work.)
3-4 People Each Day, Eager to Sign Up
Now, for those of you who are thinking, โBut, wait a minute. These are MIT folks. Of course theyโll pick up an app and start using it.โ Not so fast. Jill waives aside any thoughts that MIT grads are somehow better at downloading and using an app. โNot true. This app is so easy to use. And, if you donโt know how to use it, itโs easy to train on it,” she says.
But, whatโs really exciting about this app, according to many of the residents, is the ability to learn more about those around them. The app allows residents to look up other residents in the directory, using simple keyword searches (โMITโ, โgolfโ, โgrandchildrenโ, etc.). They can find new neighbors with similar hobbies and circumstances. There is even a โbulletin boardโ feature that lets people post things they are selling, giving away, or looking for. And the staff, including Jill, consider it a major time saver. โIf weโre in the lobby waiting for people to come down, I can look up the missing residents on the directory and call instantly. No bugging the conciergeโ, Jill says.
So, what would happen if the Touchtown app was taken away from residents? It wouldnโt be pretty, according to Jill. โThey would come at me with pitchforksโ, she jokes. โSeriously, they are so used to having so much information at their fingertips, there is no way theyโre going back.โ
And Jill had one more thing to note. โWhen I first introduced the app, many of the residents told me that they thought I had โdreamed it upโโ, she says. โAnd, frankly, I was happy to take some of the credit!โ
For more information about Touchtownโs suite of Community Apps for residents, prospects, family, and staff, please visit touchtown.com.
