HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
What You Need to Know About Your IT. Before You Get Burned.
Because, if you’re looking to grow your organization to more than a handful of properties you’re going to get hammered if you don’t get strategic about IT.
New Staff Position Makes Residents Happier
Itzel’s title is “resident technology assistant.” You might think that would be part of the technology operation, but it’s not.
This Tech Tuesday Episode Made Me Angry
Because there’s no excuse in a world where integrated care coordination platforms like PointClickCare (a Foresight partner) exist.
DEVELOPMENT
Pacifica Senior Living: Getting It Right
It was shocking news … that Pacifica Senior Living had “gone belly up.” Actually, it’s dramatically different from what’s been reported.
Bucking the Senior Housing Trend
It’s time to drop the “senior” from senior housing. It’s time to get out of senior housing financing and into housing financing.
What Is Senior Living?
Perhaps the real problem is that the goal is more about creating pots of gold than providing optimal experiences for older people and their family members.
EMPLOYEE ENGAGEMENT
Is Toxic Positivity Crushing You and Your Organization?
You give positive feedback and suddenly that team member is doing too many things wrong, or one or two big things wrong.
The Autocrat of the Meeting Room
Committees don’t make good decisions, and meetings are more often about personalities and influence than about business realities and opportunities.
I Have Strayed Too Far
There are things you can do — simple things, easy things — that can transform a workplace culture into something wonderful and amazing.
LEADERSHIP
Toxic Fear In The Workplace …
Team members will never tell you that fear is a problem. It is worthwhile to be honest with yourself about this.
If You Dread Your One-On-Ones Do This
Think about how many times you have felt joy when one of these meetings was canceled or postponed.
Brookdale: A Faltering Enterprise With Promise
If Brookdale can outgrow its lethargy, it has the potential to become a great American company.
LIFE ENRICHMENT
Brookdale: Grappling with Conventionality
Change the focus. Give customers what they will want. The customers may not know what they want until the creative genius shows them.
How Senior Living Could Save The Healthcare System
Sometimes the best way to save money is to spend money which is why there is an increased focus on healthy living. Here is why it would save billions …
I Am Paralyzed
I don’t want my getting old to be like my stepfather’s getting old. I want to do it better for me and for my kids.
SALES & MARKETING
What CCRC Operators Don’t Want to Hear
It’s time to pull a Steve Jobs and totally upend and reinvent the industry for the better. “You’ve got to start with the customer.” – Steve Jobs.
Gene Hackman and the Case for Senior Living
Every time I see another story about his death I find myself thinking … if only they had been living in a senior living community …
Stories to Steal: Love and Food
Because every story shared is another step toward changing perceptions and showing what truly exceptional senior care looks like.
FORESIGHT RADIO
S7 Episode 7 – The Power of Storytelling in Sales With Russell Rush
Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach.
FORESIGHT TV
A Conversation With Carmen Fronczak
In a new episode of #ForesightTV, Steve Moran is joined by Carmen Fronczak, the CRO of Friendship Village STL to discuss their waitlist.