HELPFUL RESOURCES
EDITOR’S PICKS
The Cost of Inaction: Delaying Finance Outsourcing
If your finance team is feeling the strain — or if you’re simply curious about how outsourcing could help — you don’t have to figure it out alone.
Who Should Be Innovating In Your Organization?
The most successful innovation leaders don’t say “follow me” — they say “I believe in your vision. How can I help make it happen?”
Richard Branson’s One-Sentence Business Revolution
In Branson’s world this means leaders need to genuinely care about people and they need to hire people who genuinely care about people.
TECHNOLOGY
An Ancient View of AI Origins
Grappling with artificial intelligence and the related question of how AI should be regulated brings the obvious challenge of change in senior living.
Exciting Artificial Intelligence News
Wouldn’t it be a turnaround if senior services were at the forefront of this coming revolution instead of being seen as a laggard?
Little Noticed at LeadingAge California Meeting
There’s huge potential for technology in senior living. Provider leaders need to stay alert, so their enterprise isn’t suddenly rendered obsolete.
DEVELOPMENT
A Dubious Proposition
Welcome to the world of fundraising in 2025. It’s moved from a mission and gratitude proposition to an entitlement concept.
Finding Opportunity
Opportunities are fleeting. Challenges are always with you. Moreover, the biggest barrier to your opportunity is your fear of criticism.
Development, Business, or Charity
More important is how well the business addresses the needs of those it serves. That requires high integrity …
EMPLOYEE ENGAGEMENT
When Someone Really Screws Up and You Still Want to Help Them
The magic 19 words to turn a very difficult situation or conversation into an encounter with an amazing positive outcome.
The Thing That Worries Me The Most
I know there will always be bad things that happen and operators who only care about profits. But you can do something …
This One Question Will Expose Your True Workplace Culture
According to Michael, the response to this question says everything about the experience people are having at work. “Are you willing to give extra effort?”
LEADERSHIP
Do You Have a River of Thinking Problem?
Your rivers of thinking either carry you toward your goals or away from them. The question is: Are you steering the boat, or just floating downstream?
Expensive Paper from Brookdale
America needs a respectable Brookdale, not just a money machine to enrich those who value money before people.
Do You Know You Are Changing The World?
The magic isn’t just in doing this once — it’s in making “impact awareness” a regular part of how you lead.
LIFE ENRICHMENT
Dining at Home
Dining programs might be enhanced if they gave equality to making dining at home in the more intimate setting of residential units an option …
Stories to Steal: Senior Living Saved My Life
He told me this story about how their community saved the life of a resident. Steal this for your next sales presentation.
Meeting Resident Expectations
Good advice for any business, and especially for a residential living business like senior housing. It pays to give customers what they want.
SALES & MARKETING
A Home for Lame Ducks
How would the market respond if the industry were upfront with the implicit outcome that residents are lame ducks for life?
What CCRC Operators Don’t Want to Hear
It’s time to pull a Steve Jobs and totally upend and reinvent the industry for the better. “You’ve got to start with the customer.” – Steve Jobs.
Gene Hackman and the Case for Senior Living
Every time I see another story about his death I find myself thinking … if only they had been living in a senior living community …
FORESIGHT RADIO
S7 Episode 11 – The Future of Senior Living Sales: Connection, Community & Creative Marketing with Nick Jasmon
Join host Rachel Hill and guest Nick Jasmon as they dive into an array of topics to help level up your sales efforts!
FORESIGHT TV
A Conversation With LisaAnn Shelton
LisaAnn Shelton, the CEO of Insight Consulting joins Steve Moran to share her insights on the industry and what’s next in senior living.