HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Evolution and Artificial Intelligence
Here’s how it does it: AI can create its own computer programs, called bots, and it can create them very rapidly and in massive numbers.
Does AI Have a Moral Compass?
The short answer is “no,” but it can be trained to act ethically if the trainer has a wise sense of ethics.
Brains and AI
In 1949, Edmund Callis Berkeley posed two questions that sound familiar today: 1. Can machines think? 2. What is a mechanical brain?
DEVELOPMENT
How the Wealthy Are Solving the Middle Market Senior Living Problem
It is a better way to think about the senior living ecosystem … we need to create better ways of serving residents.
Is Your CFO Stuck in the Weeds?
So why aren’t more senior living operators outsourcing finance and accounting operations? That’s what QX Global Group is out to change.
What If the Goal Were FUN?
So maybe there is some senior living community out there that says we are going to be the fun senior living company … and that would be amazing.
EMPLOYEE ENGAGEMENT
Is This the Right Executive Director? 3 Steps to Finding Out — Using HR Data
Operators had to get serious about things like scheduling flexibility and building a better culture. Many also turned to Procare HR to build those muscles!
8 Cheap Ways to Retain Employees, Even If You Can’t Pay Much
Her team works outdoors in this brutally hot Southern summer for little pay. Here are some things she does that have led to impressive retention …
Here’s How HR Pros Are Using AI Right Now
When you put AI-powered data together with people power, you can do some lights-out amazing things.
LEADERSHIP
Leaders: You Are Not As Good As You Think You Are!
The more interesting question to me was what those being led in senior living think about those who lead them.
Amazon Cheats Its Customers: You Shouldn’t
The senior living industry should learn from Amazon and do everything possible, including being generous in customer relationships …
Is Your CFO Stuck in the Weeds?
So why aren’t more senior living operators outsourcing finance and accounting operations? That’s what QX Global Group is out to change.
LIFE ENRICHMENT
What If the Goal Were FUN?
So maybe there is some senior living community out there that says we are going to be the fun senior living company … and that would be amazing.
Is This the Most Important Activity You Can Offer?
The reason I advocate for strength exercise so strongly is because I’ve seen firsthand how it translates into everyday functionality.
The Missing Formula to Unparalleled Success in Senior Living
Sun City Texas thrives with a vibrant community, boosting Georgetown’s economy and setting new standards for senior living.
SALES & MARKETING
You Gotta Be Kidding Me
If the media can find a way to attack senior living they will. “Seattle-area assisted living comes with a crushing price tag.” It is true but misleading …
For-Profit Senior Living Greed
This may be the single most damaging, unfair, and ridiculous messaging coming out of the press, politicians, and pundits.
Senior Living Is a World of Colliding Ideas
I offer this list as a way to think about how we can better tell our story so that we win in the war of colliding ideas.
FORESIGHT RADIO
S6 Episode 16 – A Healthy Future for Senior Living
Steve Moran chats with Leon Grundstein, CEO at GenCare Lifestyle Senior Living, about his intense focus on healthy living and wellness.
FORESIGHT TV
How Senior Living Plays in the World of Medicare Advantage
Steve Moran is joined by Karen Schulte, the president of SCAN, one of the nation’s largest Medicare Advantage Plans.