HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
World Robot Conference
Robots are coming to senior living, and many have already arrived. The nature of robotics is that once they are adopted, they lose the fanciful “robots” designation.
Evolution and Artificial Intelligence
Here’s how it does it: AI can create its own computer programs, called bots, and it can create them very rapidly and in massive numbers.
Does AI Have a Moral Compass?
The short answer is “no,” but it can be trained to act ethically if the trainer has a wise sense of ethics.
DEVELOPMENT
Villages Present Opportunity for Senior Living
There’s opportunity where many, perhaps most, now see only challenge. The difference is that villages don’t have to be sold …
A Little Strange Rental Housing
Their community and family meld together in a kind of magical mystical kind of nirvana. This is the kind of senior living community I want to age in!
How the Wealthy Are Solving the Middle Market Senior Living Problem
It is a better way to think about the senior living ecosystem … we need to create better ways of serving residents.
EMPLOYEE ENGAGEMENT
16 Things Families Do That Senior Living Teams Hate
I asked senior living leaders to talk about the things families do that drive them crazy. Here is what they told me:
Is This the Right Executive Director? 3 Steps to Finding Out — Using HR Data
Operators had to get serious about things like scheduling flexibility and building a better culture. Many also turned to Procare HR to build those muscles!
8 Cheap Ways to Retain Employees, Even If You Can’t Pay Much
Her team works outdoors in this brutally hot Southern summer for little pay. Here are some things she does that have led to impressive retention …
LEADERSHIP
7 Ways Senior Living Is Better Today Than 6 Years Ago
I wanted to make this “7 ways Senior Living Is Better Than 3 Years Ago,” but that would be cheating, because we were still fighting COVID in a super serious and scary way.
The Netflix Keeper Test and Senior Living
My first impression was, “What a cool idea,” but now I am not so sure. There are two huge problems with Netflix’s big idea.
Rethinking the Role of the Executive Director
I am more and more convinced we are largely mismanaging the role of executive director in senior living.
LIFE ENRICHMENT
People, Place, and Purpose
I worry that this idea of “sense of place” is another fad without substance or meaning.
Making Memory Care Cool
There is a huge opportunity here for a senior living organization to create a pop-up event that mirrors what was done in Japan.
Thinking Outside the Box: Architecture for People
Eventually, humanizing trends are likely to spill over into senior housing.
SALES & MARKETING
Don’t Be a LinkedIn Jerk
While I am sympathetic to everyone who is simply trying to build their networks and grow their businesses, I am baffled at how terrible the execution is.
What’s in a Name?
Each of these names can help prospective residents better understand that these communities are not about slowing down …
The Only Marketing You Would Ever Need
Perhaps what senior living needs to do is embrace a little weirdness — that rather than attempting to fit in to be just like everyone else …
FORESIGHT RADIO
S6 Episode 19 – How to Add Value to Your Community, With Lois Cormack
Steve Moran is joined by Lois Cormack, CEO of Spring Living Retirement Communities. They dive into the state of senior living and entrepreneurship in Canada.
FORESIGHT TV
Old Friends Catch-up – A Shared Passion for Culture
Tune in to another episode of Foresight TV where Steve Moran and Denise Boudreau discuss all things culture and joy and who knows what else.