This Is A Crack Up…And the Sacramento Bee Takes It Seriously–Senior Living Could Do This Too!
It seems hard to imagine that any senior living company would ever try something like this
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Tag: sales
Are You Too Afraid of Not Being Liked By Your Competitors?
Your teams are in a life-and-death fight for new residents. The key to winning ethically and honorably is to figure out how you are different from your competitors.
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We’re Here . . . Where Is Everybody?
Some might be surprised that digital resources are what drive business in the senior living industry.
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The Death of the iPhone . . . and Senior Living
“You can innovate on an amazing mousetrap; but, if people eventually don’t want a mousetrap, you’re screwed.”
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If Every Senior Community Did This One Thing, Occupancy Would Never Be a Problem
We have this huge architectural problem in Senior Living. It is actually an architectural problem that is and was not created by architects, but rather it results from a programming/marketing/conceptual problem.
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Another Way to Generate Leads . . .
Did you know there is an app that connects prospects and referral sources with senior living communities that have vacancies?
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What Fireworks Stands and Senior Living Have in Common
There is one on every corner and they all look more or less the same.
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Senior Housing Forum on Tour: I Was Invisible and It Was Not Good
Steve Moran experiences Ageism from our own industry!
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Centralize or Localize — What About Partnerships?
If you look at macro-level trends in health care, there’s a definite swing to scale and standards.
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Why Do Most Senior Housing Providers Settle for 88% Occupancy?
Today the average occupancy in senior housing in the U.S. is an abysmal 88%. Why is this acceptable?
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Scale vs. Local — Is There a Right Answer?
Like many players in healthcare, a large national provider of in-home care constantly struggles to balance the benefits of scale with the benefits of locality.
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Will Your Post-Holiday Search Spike, Sizzle or Fizzle?
Were you happy with your post-holiday lead conversion last year? If the answer is “no,” what are you doing differently this year?
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